Digital Family Trees 2010 poster

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2/12/2010
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DIGITAL FAMILY TREES 2010
ADAGE.COM/DIGITALFAMILYTREES2010
EXPLORE DATABASE: GET DEEPER
INFO ON THESE DIGITAL
VENTURES, PART OF
PREMIUM CONTENT
IN ADAGE.COM’S
DATACENTER
Interactive ventures of major media and agency companies
MEDIA COMPANIES
AGENCY COMPANIES
DIGITAL HOLDINGS OF MAJOR U.S. MEDIA FIRMS
WORLDWIDE DIGITAL PROPERTIES OF THE TOP FOUR AGENCY COMPANIES
Selected properties of five top diversified media companies and four digital-centric media firms. See “About Digital Family Trees 2010” for more information.
Key digital services. Go to AdAge.com/digitalfamilytrees2010 to see Aegis Group, Dentsu and Havas.
AOL
New York
GOOGLE
Mountain View, Calif.
aol.com
UNIQUE VISITORS (DEC. ‘09): 102.1 MILLION
AVERAGE MINUTES PER USER (DEC. ‘09): 173.2
U.S. 2008 MEDIA
COMPANY RANK:
23*
google.com
13
U.S. 2008 MEDIA
COMPANY RANK:
UNIQUE VISITORS: 173.1 MILLION
AVERAGE MINUTES PER USER: 208.1
ADVERTISING SERVICES
CONTENT
AOL.com
AOL Autos
AOL Health
AOL Latino
AOL Music
AOL TV
Asylum
Autoblog
Big Download
Black Voices
DailyFinance
Engadget
FanHouse
Games.com
Joystiq
JSYK.com
KOL
Lemondrop
Luxist
Moviefone
ParentDish
Patch
PawNation
PoliticsDaily
PopEater
Seed
ShelterPop
Shortcuts.com
Slashfood
Spinner
StyleList
Switched
That’s Fit
TUAW
Urlesque
WalletPop
AdSense
AdSense for Feeds
AdSense for Mobile
AdWords
Analytics
Google Ad Manager
Google Ad Planner
Google Affiliate Network
Google.com
Goog-411
Google Blog Search
Google Book Search
Google Chrome
Google Desktop
Google Earth
AIM
ICQ
AOL Mail
AOL Mobile
MapQuest
Winamp
TECHNOLOGIES
AdLearn optimization
AdTech AG
Advertising.com Network
Audience/behavioral
targeting
Dynamic banners
CBS
CORP.
New York
Android
Blogger
Dictionary
Directory
Gmail
Google Alerts
U.S. 2008 MEDIA
COMPANY RANK:
10
CBS INTERACTIVE
CNet
GameSpot
Last.fm
MaxPreps
Metacritic
MP3.com
MySimon
NCAA.com
News.com
Search.com
StarTrek.com
TechRepublic
TheInsider.com
TV.com
UrbanBaby
ZDNet
AdECN
Atlas
Massive Inc.
Showtime
Simon & Schuster
The CW3 (joint venture)
Google Streetview
Google Toolbar
Google Translate
Google Trends
Google Video
Google Webmaster Tools
iGoogle
Google Calendar
Google Docs
Google Friend Connect
Google Latitude
Google Reader
Google Sites
Microsoft adCenter
Microsoft Media Network
UNIQUE VISITORS: 58.0 MILLION
AVERAGE MINUTES PER USER: 52.0
U.S. 2008 MEDIA
COMPANY RANK:
DISNEY INTERACTIVE MEDIA GROUP
Kerpoof
Pirates of the Caribbean
Online
Playhouse Disney
Preschool Time Online
World of Cars Online
MOM AND FAMILY
PORTFOLIO
Disney Family Travel
DisneyFamilyFun.com
iParenting.com
Kaboose.com
ParentZone.com
DISNEY INTERACTIVE
STUDIOS
AmazingMoms.com
BabyZone.com
DISNEY-ABC TELEVISION GROUP
ABCNews.com mobile apps
DisneyChannel.com
DisneyXD.com
(with Disney Interactive)
Oscar.com
PlayhouseDisney.com
Soapnet.com
Soapnetic
Hulu2 (joint venture)
ESPN: ESPN DIGITAL MEDIA
1
OTHER
ESPN mobile apps
ESPN Mobile Web
ESPN Radio
ESPN The Magazine
ESPN.com/video
ESPN360.com
AD PARTNERSHIPS
Walt Disney Studios Home Entertainment, Walt Disney Studios Motion
Pictures; Marvel; DisneyStore.com
Foxsports.com
BigTenNetwork.com
Fox Sports en Espanol
Fuel.TV
Scout
BROADCAST TV
Fox.com
AmericanIdol.com
Fins.com
SmartMoney.com (with Hearst )
HarperCollins.com
New York Post
microsoft.com
24/7 Real Media
Blue Interactive
Marketing
Bridge Worldwide
Deliver
HeathWallace (75%)
Johannes Leonardo
Media Innovation Group
Quasar (75%)
Schematic
timewarner.com
Microsoft Mobile Advertising
TV Media Group
AdultSwim.com
CartoonNetwork.com
CNN.com
CNN Mobile
CNNMoney.com (with Time Inc.)
CNNRadio.com
CNN en Espanol
2
TCM.com
TheSmokingGun.com
TNT.tv
truTV
veryfunnyads.com
WNBA.com
CNBC
Facebook
OpenX
Viacom
Xbox Live
Zune
INFO. WORKER GROUP
Microsoft Office Online
nbcuni.com
U.S. 2008 MEDIA
COMPANY RANK:
NBC UNIVERSAL DIGITAL MEDIA
NBCMobile.com
NeverSayDiet
Petside.com
Your Total Health
TV show content for
wireless devices
Hulu2 (joint venture)
NBC UNIVERSAL TELEVISION GROUP
TelevisionWithoutPity.com
TheMoreYouKnow.com
Todayshow.com
TV.MSNBC.com
UniversalHD.com
USANetwork.com
Twelve sites tied to TV
stations
MSNBC.com (with Microsoft)
Weather Channel
Interactive (25%)
FILM, PARKS AND RESORTS
Universal Studios Home
Entertainment
UniversalPictures.com
UniversalStudios.com
RealSimple.com
SI.com
SouthernAccents.com
SouthernLiving.com
StyleFeeder
Sunset.com
ThisOldHouse.com
Time.com
TheWB.com
TMZ.com (with AOL)
Warner Bros. Games
PARKS AND RESORTS
UniversalOrlando.com
UniversalStudiosHollywood.com
Right Media
Yahoo Display Adv.
info.yahoo.com
Yahoo Mobile Advertising
Yahoo Search Marketing
U.S. 2008 MEDIA
COMPANY RANK:
20
Premium publishers
Yahoo Publisher Network
PROPERTIES
1
COMMERCE
Yahoo Autos
Yahoo Real Estate
Yahoo Shopping
Yahoo Travel
Yahoo Toolbar
Zimbra
MOBILE
CONTENT
SEARCH
Yahoo Finance
Yahoo News
Yahoo Shine
COMMUNICATION
Yahoo.com
Delicious
Flickr
My Yahoo
Yahoo Groups
Yahoo Mail
Yahoo Messenger
Yahoo Personals
SPORTS, ENTERTAINMENT
Rivals.com
Yahoo Sports
Connected TV
OMG
Yahoo Games
Yahoo TV
(minority stake)
Spot Runner (3.2%)
Syzygy (29%)
VideoEgg (minority stake)
Visible Technologies (25%)
Visible World (minority stake)
WildTangent (3.4%)
Yield Software (minority stake)
Reddion
MAXUS
MEDIACOM
OTHER HOLDINGS
Catalyst Online
H-art Sri (90%)
Interactive TV (71%)
Joule
Kinetic
LaComunidad Interactive
and Event Marketing (75%)
M80 (80%)
mInteraction Co. Ltd.
(51%)
Outrider
Quisma (75%)
Invidi Technologies Corp.
(minority stake)
RESEARCH: KANTAR
Compete
Cymfony
Dynamic Logic
Lightspeed Research
Red Dot Square Solutions
SRDS
TNS
TRA (minority stake)
omnicomgroup.com
AGENCIES
UNIQUE VISITORS: 160.8 MILLION
AVERAGE MINUTES PER USER: 251.6
Yahoo Mobile
Upcoming
Yahoo Image Search
Yahoo Local
Yahoo Video
SMALL BUSINESS
Yahoo Business Email
Yahoo Domains
Yahoo Merchant Solutions
(Yahoo Store)
Yahoo Web Hosting
SMG Digital Services
Pixel
SMG Performance
Marketing
Spark Communications
ZENITHOPTIMEDIA
ZOM Digital Services
Zenith-interactive
Optimedia-interactive
Moxie Interactive
Zed Digital
Performics
VIVAKI NERVE
CENTER
Audience on Demand
Benchtools
Click2Sales
Edge
Real Social
The Pool
VivaKi Ventures
PHONEVALLEY
AGENCIES
LEO BURNETT
WORLDWIDE
Publicis Modem
FreeThinking
PourToutVousDire
Publicis Entertainment
Publicis Net
SAATCHI & SAATCHI
PUBLICIS
HEALTHCARE
COMMUNICATIONS
Healthware
iMed Studios
Melody Healthcare
Pharmagistics
MS&L GROUP
MS&L Worldwide
PBJS
Publicis Consultants
Worldwide
Net Intelligenz
Publicis Events
Worldwide
BLOGBANG
INTERPUBLIC
GROUP
OF
COS.
New York
interpublic.com
DRAFTFCB
MINDSHARE
New York
WBshop.com
The CW3 (JV)
HBO.com; HBO Go; Cinemax.com
YAHOO
Sunnyvale, Calif.
Realtime Worlds
OMNICOM GROUP
ADVERTISING SERVICES1: ADVERTISING, PUBLISHING
1
Movieswithoutpity.com
NBCNewsArchives.com
NBCOlympics.com
NBCSports.com
NBCUniversalStore.com
Oxygen.com
Profootballtalk.com
Rotoworld.com
SleuthChannel.com
Syfy.com
Telemundo.com
7
HBO
HDT Holdings
Technologies (minority stake)
Iconmobile Group (40%)
InGame Ad Interactive
Technology (12.8% stake)
JumpTap (2.5%)
LiveWorld (14.1%)
Proclivity Systems
Group M Interaction
Group M Search
MediaCom Interaction
WARNER BROS. ENTERTAINMENT1
Warner Bros.com
DC Entertainment
Essence.com (with Time Inc.)
INVESTMENTS/
STRATEGIC PARTNERS
GROUP M
MEDIAEDGE:CIA
Golf.com
Health.com
InStyle.com
Life.com
MyHomeIdeas.com
Myrecipes.com
People.com
PeopleenEspanol.com
RAZORFISH
DENUO
STARCOM MEDIAVEST
GROUP
EmporioAsia Leo Burnett
MEDIA AGENCIES: GROUP M
CNN International
Nascar.com
NBA.com
Peachtree TV
PGA.com
PGATour.com
TBS.com
Digitas Health
Prodigious Worldwide
The Third Act
AGENCIES
MEC Interaction
Allyou.com
CNNMoney.com (with TBS)
CoastalLiving.com
CookingLight.com
Essence.com (with Warner Bros.)
EW.com
FanNation.com
Fortune.com
Y&R Advertising
Banner Corp.
Base Two Digital
Saint
Agenda
Aqua Online
Blast Radius
Designkitchen
Kassius (majority stake)
RTC Relationship
Marketing
These Days
Zaaz
DIGITAS
(minority stake)
*
U.S. 2008 MEDIA
COMPANY RANK:
YOUNG & RUBICAM
BRANDS
(majority stake)
WPP DIGITAL
TURNER BROADCASTING SYSTEM1
33
Berlin Cameron United
Cole & Weber United
LDV United
UNITED GROUP
The Madison Group
VML
GT
Studiocom (80%)
WUNDERMAN
Wunderman
Actis Wunderman
PUBLICIS WORLDWIDE
SmartSource.com
Hulu2 (joint venture)
UNIQUE VISITORS: NA
AVERAGE MINUTES PER USER: NA
(majority stake)
JWT
Beijing Century Harmony
Advertising Co. (70%)
Barrons.com
Factiva
Global Strategies
International
Lee & Jang (70%)
Mather Advertures
Neo@Ogilvy
OgilvyInteractive
OgilvyOne Worldwide
Digit (51%)
Direct.com (50.5%)
RMG Connect
Tagora.com (75%)
XM Asia Pacific
PUBLICIS
GROUPE
Paris
publicisgroupe.com
MEDIA AND DIGITAL AGENCIES: VIVAKI
G2 Direct & Digital
G2 Interactive
OOT (20%)
Rams (majority stake)
OGILVY GROUP
TIME
WARNER
New York
HOME AND ENTERTAINMENT GROUP
UNIQUE VISITORS: NA
AVERAGE MINUTES PER USER: NA
FocusFeatures.com
On Demand
FoxBusiness.com
FoxMovieChannel.com
FoxNews.com
FXNetworks.com
National Geo. Channel
SpeedTV.com
WhatIfSports
Stats
OTHER SITES AND SERVICES
WSJ Digital Network
NBC
UNIVERSAL
New York
FILM
FOX SPORTS
Foxmovies.com
FoxConnect.com
1
ESPN.com
ESPN Deportes
ESPN Insider
GREY GROUP
TIME INC.
Bing
MSN.com
NBC.com
AccessHollywood.com
BravoTV.com
CharacterArcade.com
ChillerTV.com
CNBC.com
CNBCAsia.com
CNBCEurope.com
Dvice.com
GreenisUniversal.com
HolaMun2.com
Fox Mobile Group
1
Windows Marketplace
WindowsMedia.com
Astrology.com
GardenWeb.com
iVillage.com
Momtourage.com
CABLE
WSJ.com
MarketWatch
4
3
1010
Evision (majority stake)
AskMen.com
Beliefnet
wpp.com
AGENCIES
BATESASIA
DOW JONES1
Google Talk
Groups
Knol
Orkut
Picasa
YouTube
U.S. 2008 MEDIA
COMPANY RANK:
ONLINE AUDIENCE
BUSINESS GROUP
WINDOWS/WINDOWS
LIVE SERVICES
6
U.S. 2008 MEDIA
COMPANY RANK:
CABLE, FOX SPORTS, BROADCAST TV1
PROPERTIES
CBS Outernet
CBS Store
CBSRadio.com
newscorp.com
UNIQUE VISITORS: 88.8 MILLION
AVERAGE MINUTES PER USER: 107.3
MySpace
IGN Entertainment
ADVERTISING SERVICES: MICROSOFT ADVERTISING
WALT
DISNEY
CO.
Burbank, Calif.
corporate.disney.go.com
Disney.com
Club Penguin
Disney Connection
Disney Fairies Pixie
Hollow
Disney mobile apps
Disney.com Mobile
Disney’s Toontown Online
DisneyXD.com (with Disney-ABC)
Google Finance
Google Maps
Google News
Google Patent Search
Google Scholar
Google Sketchup
Google SMS
MICROSOFT
CORP.
Redmond, Wash.
Windows Live
DISNEY ONLINE
Boomerang for
Publishers
Dart Adapt
Dart Enterprise
UNIQUE VISITORS: 138.0 MILLION
AVERAGE MINUTES PER USER: 165.5
OTHER CBS CORP. INTERACTIVE ASSETS
CBS Games
CBS Local Station Group
CBS Outdoor
DOUBLECLICK
Dart for Advertisers
Dart for Publishers
Dart Sales Manager
Dart Search
DoubleClick Advertising
Exchange
DoubleClick Network
Builder
MediaVisor
cbscorporation.com
UNIQUE VISITORS: 63.7 MILLION
AVERAGE MINUTES PER USER: 19.5
CBS.com
BNet
CBS Audience Network
CBS MoneyWatch.com
CBSNews.com
CBSSports.com
CBSSports.com College
Network
Chow
Google Checkout
Google TV Ads
Google Website Optimizer
GOOGLE APPS
Rich media
Sponsored listings
Video
WPP
Dublin
NEWS CORP. DIGITAL MEDIA GROUP
GOOGLE SEARCH PRODUCTS1
COMMUNICATIONS/UTILITIES
ABC.com
ABC Mobile
ABC News Now
ABCFamily.com
ABCNews.com
NEWS
CORP.
New York
OMNICOM DIGITAL
BBDO WORLDWIDE
OTHER HOLDINGS
Code of Trade ZAO
InterOne
Media Wise ZAO
No Media
Orbital
Organic
PROXIMITY WORLDWIDE
Atmosphere Proximity
Agency Republic
Critical Mass (majority stake)
Element 79 Partners
Enterprise Spectrum
EVB (Evolution Bureau)
Goodby, Silverstein &
Partners
GSD&M Idea City
Innovyx
Javelin Direct
Mobile Behavior
Red Urban
Riot (joint venture)
Targetbase
Targetbase Claydon
Heeley
Weapon 7
MARKETING ARM
Ipsh
RADIATE GROUP
GMR Mobile
DDB WORLDWIDE
Radar DDB
Tribal DDB
Rapp
TBWA WORLDWIDE
Agency.com
Egraphics
Integer Denver
Shift (majority stake)
TBWA/Digital Arts
Tequila
180 Amsterdam/180 LA
(majority stake)
INVESTMENTS/
STRATEGIC PARTNERS
OMD Word
OMD Digital
OMD Gaming
OMD Mobile
OMD Search
PHD
OTHER HOLDINGS
LOWE WORLDWIDE
DEUTSCH
iDeutsch
OTHER LOWE HOLDINGS
Agency One
Lola Madrid
Lowe Borghierh
Lowe Brindfors
Lowe Bull
Lowe China
Lowe Lintas India
Lowe London
Lowe Roche
OTHER HOLDINGS:
HEALTHCARE
Adelphi/
Adelphi Medi Cine
Cline Davis & Mann/
CDMiConnect
DDB Health
Harrison & Star Digital
Solutions
Healthcare Consultancy
Group Hyphen Digital
LyonHeart
Rx Mosaic Healthcare
TBWA/WorldHealth
PUBLIC-RELATIONS
AGENCIES
Fleishman-Hillard
Ketchum
Porter Novelli
Novus Media
Prometheus Media
Services
Resolution Media
Lowe Strateus
Lowe Sydney
MARKETING
SPECIALISTS: CMG
MCCANN
WORLDGROUP
FutureBrand
Jack Morton Worldwide
Octagon
Weber Shandwick
GOLINHARRIS
Dialogue
MCCANN ERICKSON
WORLDWIDE
McCann Digital
Tag
MCCANN HEALTHCARE
WORLDWIDE
McCann Healthcare
Digital
MedRageous
MOMENTUM WORLDWIDE
MRM WORLDWIDE
MRM Supply
Populist Media
OTHER WORLDGROUP
HOLDINGS
Innovations
Split
Worldgroup EXP
OTHER HOLDINGS
Hill Holliday
Huge (51%)
Kaleidoscope
Martin Agency
Mullen
R/GA
Rivet
CAMPBELL-EWALD
Campbell-Ewald Digital
CARMICHAEL LYNCH
Carmichael Lynch Spong
MEDIA AGENCIES: MEDIABRANDS
INITIATIVE
OTHER HOLDINGS
Initiative Digital
Fastbridge
Ansible (joint venture)
Cadreon
Geomentum
ID Media
Interpublic Emerging
UM
Millions of Us (minority stake)
MEDIA AGENCIES: OMNICOM MEDIA GROUP
OMD WORLDWIDE
Area 23
DraftFCB Healthcare
Fuel Advertising
Hacker Group
Interface
Communications
Segal Communications
Media Lab
Magna
Newspaper Srvcs. of America
Outdoor Services (OSI)
Reprise Media
Wahlstrom Group
ABOUT DIGITAL FAMILY TREES 2010
PUBLISHED FEB. 22, 2010. ORDER AD AGE’S DIGITAL ISSUE (INCLUDING THE
DIGITAL FAMILY TREES AND DIGITAL MARKET FACTS POSTERS): 1-888-288-5900.
Sources: companies; Ad Age
4) Comcast Corp. and General
DataCenter; ComScore Media Metrix.
Electric Co.’s NBC Universal struck a
merger deal in December 2009. See
See more detail, including property
Comcast’s digital holdings at
descriptions, links and related Ad Age
AdAge.com/digitalfamilytrees2010.
articles in the Digital Trees database:
U.S. unique visitors and average
AdAge.com/digitalfamilytrees2010
minutes per visitor for month of
Also see Digital Market Facts 2010
December 2009 from ComScore Media
poster, a compilation of key facts and
Metrix (comscore.com).
figures on digital marketing and media,
U.S. media revenue rankings from
included in Ad Age’s Feb. 22, 2010, issue.
Ad Age’s 100 Leading Media Companies
Ad Age asked media and agency
(Oct. 5, 2009).
companies to confirm listings and
*Time Warner spun off AOL in
descriptions of digital properties.
December 2009. Time Warner (includCompanies may have digital assets not
ing AOL) was No. 2 on Ad Age’s U.S.
shown. Lists are not comprehensive.
media-company ranking for 2008. Time
1) More properties shown at
Warner (excluding AOL) would have
AdAge.com/digitalfamilytrees2010.
ranked No. 4. AOL would be No. 23.
2) Hulu is a joint venture of Disney,
Media companies listed alphabetiNBC Universal and News Corp.
cally. Agency companies listed by
3) The CW is a joint venture of CBS
worldwide revenue rank based on
Corp. and Time Warner.
results for first nine months of 2009.
SEARCH THE DATABASE, PART OF AD AGE DATACENTER PREMIUM CONTENT:
ADAGE.COM/DIGITALFAMILYTREES2010
This document (published Feb. 22, 2010), and information contained therein, is the copyrighted property of Crain
Communications Inc. and The Ad Age Group (© Copyright 2010) and is for your personal, non-commercial use only. You may not
reproduce, display on a website, distribute, sell or republish this document, or the
information contained therein, without the prior written consent of The Ad Age Group.
M2M
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