ColorLok Paper

Transcription

ColorLok Paper

ColorLok™ Sales
T i i
Training
Andy Barnes
© Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
Old world, new world
Breaking
g down barriers—moving
g away
y from the old world
“Every two days we create as much information as we did from the dawn of
civilization up to 2003”
Eric Schmidt
Schmidt, Google
OLD WORLD
Traditional office Hard-wired PC and Phone
connection using cables and drivers
9:00 to 5:00
NEW WORLD
NEW Ultra Mobile Wireless ease without the hassle
of driver installation
Always connected and available
30% of the workforce are now mobile
Color in the Office requires different Solutions
Mono to Color
Printing
Requirements
Mono Printing
Requirements
•Quality
•Reliability
Internal
communication
•Networking
Color is a want
•Performance
•Simplicity
•Portfolio Options
(Personnel to
Department class
Products
•Office Workflow
Efficient Color
Printing
Requirements
Effective Color
Printing
Requirements
Internal business
presentations
Color is a need
External sales &
marketing docs
Color is a must
Need: Ability to
control color costs
Need: Fast, accurate
consistent Color
Need: Ability to
INFORM
PERSUADE
a
b
c
d
e
f
g
h
i
j
k
l
€ 97
€ 34
€ 54
€ 75
€ 46
€ 356
€ 82
€ 546
€ 35
€ 98
€ 54
€ 44
€ 34
€2
€ 34
-€ 65
€ 654
€5
€ 53
€ 45
€ 667
€ 617
€ 34
€ 54
€ 234
€2
€7
€ 35
€ 54
€ 35
€5
€ 12
-€ 5
€ 67
€7
€ 34
€2
€ 23
€ 67
€ 32
€ 23
€ 45
-€ 30
€ 54
€ 27
€ 28
€ 782
€7
€ 55
€6
€ 67
€ 23
€3
€ 534
€ 543
€ 43
€ 45
€ 56
€ 67
€ 67
€ 56
€ 65
€ 667
€ 617
€ 35
€ 45
-€ 5
€ 54
€ 234
€ 33
€ 45
€ 67
manage the color
workflow
PROMOTE
What is ColorLok™
1. Paper Standard
2 Breakthrough
2.
B kth
h ttechnology
h l
–
–
–
–
Unique
Revolutionary change to the inkjet printed page
Chemical in nature
Papermaking friendly to maintain machine
efficiency
y
= Designed to work with office printers:
–
–
–
–
–
Bolder Black
Vi id C
Vivid
Colors
l
Better Dry-time
Sharper Images
Higher Reliability
The ColorLok™ Standard
• Industry Paper Standard for consistent
quality papers
• Performance and Quality Matrix
• Administered by an independently
qualified 3rd party
• Endorsed by leading printer companies
…the
the only paper you will need
The main differences between Printing
technologies
h l i
Laser
Ink Jet
- Toner is dry
- Ink is liquid
- Paper is heated
- Paper absorbs
constraints for laser are
≠
constraints for Inkjet
HP DEFINES AND LEADS BUSINESS
INKJET MARKET – DESIGNED FOR
COLORLOK® PAPER
Officejet Pro: Professional color documents for up to 50% less than laser1
•Strong growth in high-end business
inkjet; gaining share from low
low-end
end color
laser
•Average Officejet Pro page volume
g consumer printer
p
5x more than average
•Lowest overall operating cost and
superior business-class performance2
•
•
•
Top-rated reliability and durability
2 200-page
2,200
page yield cartridges
Advanced document-management features
1. Majority of color laser AiOs <$600, June ‘08; OJ Pro ISO yield with highest-capacity cartridges based on continuous printing; Energy use based on HP testing using the ENERGY
STAR® program's TEC test method criteria.
2. Compared to inkjet printers <$200 and AiOs with fax <$500 from major vendors as of Q208. OJ Pro CPP based on ISO yield for products offered as of March ‘09 with highestcapacity cartridges based on continuous printing for color CMYK prints.
3. HP internal data
ColorLokTM Value Proposition
No. 1: Faster dry-time.
users can handle documents sooner with less
smearing and for very fast inkjet printing
No. 2: Bolder Black
Darker, richer blacks.
No. 3: Vivid Colors
Uniform vivid and vibrant colors.
Paper Changing Technology…
How it improves inkjet performance
Pigment ink particles
Ordinary Paper
++ ++ ++ ++ ++
• ColorLok in paper
reacts with colorant
and keeps colorant
near the surface
• Allows paper to be
more absorbent
ColorLok Paper
Paper Cross Section Analysis
ColorLok
“Old”
Old MultiPurpose
ColorLok ® papers
“lock”
lock ink at the
surface of the paper
for improved
p
p
print
quality
Private Label Paper
Paper Surface View Analysis
ColorLok
“Old”
Old HP MultiPurpose
ColorLok papers
provide more
p
uniform ink/toner
coverage for
i
improved
d ttextt and
d
image quality
Private Label Paper
All Inkjet Printers Benefit from
C l
ColorLok
kP
Paper
According to SpencerLab study released Spring 2010
All tested
t t d AiO printers
i t
showed
h
d noticeable
ti
bl iimprovementt iin print
i t quality
lit with
ith
ColorLok technology media
• Bolder blacks and more vivid colors, especially on pigment-based inkjet printers
• ColorLok
ColorLok’s
s smaller ink spread minimized wicking
Primary benefits of ColorLok media for inkjet printing:
• Greater Black Density and thereby Richer Blacks
• Increased Sharpness
−
An associated limited limitation, increased appearance of graininess in pastel tints
• Greater Color Gamut Volume and thereby Higher Saturation
• http://www.spencerlab.com/reports/recent.asp
http://www spencerlab com/reports/recent asp
HP ENDORSES COLORLOK®
PAPER FOR ITS OWN
LASERJET
BRAND
BRAND…
HP
LaserJet recommends ColorLok
papers
for best printing results
quality
y mark protects
p
customers
ColorLok q
from poor quality papers
Information on Trend and independent
laboratory
y results available at:
hp.com/go/colorloklaserprinting
•
Optimized printer life
•
Fewer jams and faults
•
Ensures professional print quality
Laser Advantages of ColorLok® Papers
Uncontrolled particles of GCC
ColorLok controlled particle filler size
ColorLok® Papers Enable Long Fuser Life
ColorLok Office paper, 148,000
pages
Non-ColorLok paper,
72,774 pages*
*not typical of all non-ColorLok papers
Laser Advantages of ColorLok® Papers
•Papers optimized with ColorLok ensure particle filler
size
•Fusers can last an average of 40% longer using
optimized papers
•Average cost of a new fuser kit is 216.00€
216 00€
•ColorLok papers must also pass a range of electrical
tests
•This results in consistent Print Quality
•Less electrical defects
•Longer
L
lif
life off your L
Laserjet
j t components
t
ColorLok Hardware Integration
ColorLok messaging on
embedded web-servers
Thank you
Environmental Advantages

Recycled paper with the ColorLok
performs as well as papers with no
recycled content
content.
Black text and graphics are dark and crisp
No loss of print quality like many recycled
papers

Superior Duplex Printing

Superior Deinking

Print on both sides of the page to save paper
without compromising on quality
quality.
Significantly reduces filtrate darkening
Printers living their normal long life,
don’t contribute prematurely to Ewaste
Key Features of ColorLok™ Paper
Features
Advantages
Inkjet
Laser
Improved optical density
Bolder Black and Text
Vivid Colors and sharper
Improved color gamut
Images
Absorptive Paper
Faster Dry-time
Controlled particle filler size
Higher Reliability
Friction and edge cut quality
Tight
Ti
ht R
Range off electrical
l ti l
Better Print Quality
paper properties
Rigorous performanceBetter Paper for better
standards
Printing