2015 media kit - Russell Johns Associates

2015
MEDIA KIT
MISSION STATEMENT
STAR: ALL GOSSIP.
EVER-FASCINATING.
Irreverent, fun and ahead of the curve, Star serves up the
most irresistible late-breaking celebrity news to 7.0 million
readers each week.
With in-depth reporting, eye-catching celebrity photos
and a style that is frequently frank and decidedly fun, Star
covers the latest Hollywood happenings, the blockbuster
movies, the TV sensations and the music industry
phenomenons that are fueling talk nationwide.
Rate Base: 750,000
Total Audience: 6,979,000
Female Audience: 5,583,000 (80%)
Median Age: 40.6
Median Household Income: $53,966
Source: 2014 GfK MRI Fall (Includes print and digital edition readers)
ISSUES CALENDAR
2015
Issue Cover Date
On Sale
Ad Close
Mat. Due
Special Themed Issues
1
01/05/15
12/26/14
11/28/14
12/05/14
New Year, New You
2
01/12/15
01/02/15
12/05/14
12/12/14
2015 From A to Z
3
01/19/15
01/9/15
12/12/14
12/19/14
People’s Choice Awards (1.07)
4
01/26/15
01/16/15
12/19/14
12/26/14
Golden Globes (1.11)
5
02/02/15
01/23/15
12/26/14
01/02/15
6
02/09/15
01/30/15
01/02/15
01/09/15
SAG Awards (1.25)
Sundance Film Festival
7
Winter Skin Care/
02/16/15
02/06/15
01/09/15
01/16/15
Valentine's Day Gift Guide
8
02/23/15
02/13/15
01/16/15
01/23/15
Grammy Awards (2.8)
9
03/02/15
02/20/15
01/23/15
01/30/15
Spring Fashion Week
10
03/09/15
02/27/15
01/30/15
02/06/15
Academy Awards (2.22)
11
03/16/15
03/06/15
02/06/15
02/13/15
12
03/23/15
03/13/15
02/13/15
02/20/15
Hollywood’s Hottest Hunks
13
03/30/15
03/20/15
02/20/15
02/27/15
Young Hollywood
14
04/06/15
03/27/15
02/27/15
03/06/15
Star’s Hollywood Rocks
15
04/13/15
04/03/15
03/06/15
03/13/15
Kids’ Choice Awards (3.28)
16
04/20/15
04/10/15
03/13/15
03/20/15
Hollywood’s Elite Kids
17
04/27/15
04/17/15
03/20/15
03/27/15
MTV Movie Awards (4.12)
18
05/04/15
04/24/15
03/27/15
04/03/15
19
05/11/15
05/01/15
04/03/15
04/10/15
20
05/18/15
05/08/15
04/10/15
04/17/15
21
05/25/15
05/15/15
04/17/15
04/24/15
Star Beauty Awards
22
06/01/15
05/22/15
04/24/15
05/01/15
Hottest Beach Bodies
23
06/08/15
05/29/15
05/01/15
05/08/15
Summer Entertainment Special
24
06/15/15
06/05/15
05/08/15
05/15/15
Father’s Day Gift Guide (6.21)
25
06/22/15
06/12/15
05/15/15
05/22/15
Tony Awards
26
06/29/15
06/19/15
05/22/15
05/29/15
Daytime Emmy's (4.26)
ISSUES CALENDAR
2015
Issue Cover Date
On Sale
Ad Close
Mat. Due
27
07/06/15
06/26/15
05/29/15
06/05/15
28
07/13/15
07/03/15
06/05/15
06/12/15
29
07/20/15
07/10/15
06/12/15
06/19/15
30
07/27/15
07/17/15
06/19/15
06/26/15
31
08/03/15
07/24/15
06/26/15
07/03/15
32
08/10/15
07/31/15
07/03/15
07/10/15
Hollywood Moms Special
33
08/17/15
08/07/15
07/10/15
07/17/15
Teen Choice Awards
34
08/24/15
08/14/15
07/17/15
07/24/15
Back-to-School Special
35
08/31/15
08/21/15
07/24/15
07/31/15
36
09/07/15
08/28/15
07/31/15
08/07/15
Fall Entertainment Special (8.28)
37
09/14/15
09/04/15
08/07/15
08/14/15
MTV Video Music Awards (8.30)
38
09/21/15
09/11/15
08/14/15
08/21/15
Fall Beauty Special
39
09/28/15
09/18/15
08/21/15
08/28/15
Star’s Scene Stealers
40
10/05/15
09/25/15
08/28/15
09/04/15
Fall Fashion Week
41
10/12/15
10/02/15
09/04/15
09/11/15
Primetime Emmys/
Summer Hair Special
Summer Nails Special
Breast Cancer Awareness
42
10/19/15
10/09/15
09/11/15
09/18/15
Fall Fragrance Special
43
10/26/15
10/16/15
09/18/15
09/25/15
Must-Haves for Fall
44
11/02/15
10/23/15
09/25/15
10/02/15
Hollywood Baby Special
45
11/09/15
10/30/15
10/02/15
10/09/15
Hair Color Special
46
11/16/15
11/06/15
10/09/15
10/16/15
Anti-Aging
47
11/23/15
11/13/15
10/16/15
10/23/15
48
11/30/15
11/20/15
10/23/15
10/30/15
49
12/07/15
11/27/15
10/30/15
11/06/15
Holiday Gift Guide
50
12/14/15
12/04/15
11/06/15
11/13/15
Holiday Beauty Special
51
12/21/15
12/11/15
11/13/15
11/20/15
Holiday Fashion Special
52
12/28/15
12/18/15
11/20/15
11/27/15
Beauty Year Review/
* issues are TBD.
Special Themed Issues
Winter Entertainment Special
RATE CARD
RATE BASE: 750,000
4/COLOR
1X
Full Page
$118,475
2/3 Page
$94,805
1/2 Page
$71,090
1/3 Page
$47,400
1/6 Page
$33,175
4/10 Page
$57,350
BLACK & WHITE
1X
Full Page
$106,640
2/3 Page
$85,310
1/2 Page
$63,985
1/3 Page
$42,660
2-COLOR
1X
Full Page
$112,555
2/3 Page
$90,055
1/2 Page
$67,550
1/3 Page
$45,030
COVERS
1X
Covers 2
$142,175
Covers 3
$130,325
Cover 4
$154,025
Effective: January 2015
*All rates are gross
PRODUCTION SPECIFICATIONS
AD DIMENSIONS
UNIT SIZE TRIM NON-BLEED
BLEED*
Full Page
7.75" x 10.5" 7.25" x 10"
8.0" x 10.75"
2/3 Page (Vert.)
4.875" x 10.5"
4.325" x 10"
5.125" x 10.75"
1/2 Page (Vert.)
3.75" x 10.5"
3.5" x 10"
4" x 10.75"
1/2 Page (Horiz.)
7.75" x 5.125"
7.25" x 4.875" 8" x 5.375"
1/3 Page (Vert.)
2.5" x 10.5"
2.25" x 10"
2.75" x 10.75"
1/3 Page (Horiz.)
7.75" x 3.375"
7.25" x 3.125"
8" x 3.625"
1/3 Page (Square)
4.875" x 5.125"
4.625" x 4.875" 5.125" x 5.375"
1/6 Page (Vert.)
N/A
1.125" x 10"
N/A
1/6 Page (Horiz.)
N/A
7.25" x 1.125"
N/A
1/5 Mini Unit
N/A
2.875" x 4.875"
N/A
1/4 Page (Vert)
1.875" x 10.5"
1.625" x 10"
2.125" x 10.75"
1/4 Page (Square)
3.75" x 5.125"
3.25" x 4.625" 4" x 5.375"
2 Page Spread** 15.5" x 10.5"
15" x 10"
15.75" x 10.75"**
2/3 Page Spread
15.5 x 7.125
15" x 6.625"
15.75" x 7.25"
1/3 Page Spread**
15.5 x 3.5
15" x 3.5"
15.75"x 3.625"**
1/2 Page Spread**
15.5" x 4.875"
15" x 4.875"
15.75" x 5.375"**
1/10 T/T (Horiz.)
7.75" x 1.5"
7.25" x 1"
Book Trim: 7.75 w x 10.5" h (.125" in from all bleed edges)
Live is: 7.25” x 10” (.25" in from all trim edges)
8" x 1.25"
**Total gutter safety is .125" on spreads
PRINTING: Offset
MATERIAL SPECIFICATIONS:
Preferred Material: Digital Files
Colors: CMYK (no pantone or spot color, no 4/c black type)
Digital Files: PDF (with imbedded fonts) and PDF x/1a .
Platform: Mac or PC
Accepted Media: CD, DVD
NO NATIVE APPLICATIONS ACCEPTED.
All digital files must conform to SWOP standards. All files must be clearly
identified
with corresponding proof to exact size, incorporating all final versions of color
and type.
Indicate publication name, issue date and advertiser name on the disk.
All reverse type must incorporate spreading in undercolors where applicable.
SCREEN RULING: 150-linescreen for covers, 133-linescreen for body.
TOTAL AREA COVERAGE: Minimum 280% total 4/c density for blacks.
Maximum density is 300%
MINIMUM INK DENSITY EACH PRINTING COLOR RECOMMENDED: 5%
MINIMUM LINE RULE THICKNESS REQUIRED: 0.5pt overprinting, non-screened
MINIMUM IMAGE RESOLUTION: 300 dpi
PRODUCTION MANAGER INFORMATION:
Thomas O’Connor
STAR Advertising Production
4 New York Plaza, 2nd Floor
New York, NY 10004
Phone: 212-743-6657
Fax: 212-743-6610
E-mail: [email protected]
AD PORTAL:
Please upload ads to
https://americanmediainc.sendmyad.com
1 PROOF SENT TO EACH OF THE PRINTERS LISTED BELOW:
Rita Gonzalez
3781 Catalina St.
Trend Offset Printing
Los Alamitos, California 90720-2402
(562) 598-2446
Quad Graphics
Imaging Plate GA
100 Duplainville Rd.
The Rock, Georgia 30285-2492
(706) 648-5000
Kellie Gleeson
Production Manager
Phone 212-743-6698
E-mail: [email protected]
QuadGraphics
ImagingPlateNY
56 Duplainville Rd
Saratoga Springs, New York
12866-9050
(518) 581-4000
QuadGraphics
ImagingPlateWI
N63 W23075 Main Street
Mark Rodziczak--Sussex Plate
Room
Sussex, Wisconsin 53089-2827
(414) 566-6000
READER AUDIENCE
REACHING 7 MILLION
READERS EVERY WEEK!
Total Audience: 6,979,000
GENDER
AUDIENCE (000)
Women
Men
% COMP
5,583
1,397
80.0
20.0
AGE
18–24
1,177
16.9
18–34
2,686
38.5
18–44
4,057
58.1
18–49
4,662
66.8
25–54
4,308
61.7
3,718
53.3
4,141
1,051
3,090
59.3
15.1
44.3
3,680
3,199
2,724
52.7
45.8
39.0
4,291
2,688
3,409
61.5
38.5
48.8
Median Age: 40.6
EDUCATION
College (attended/grad)
OCCUPATION
Employed
Employed (part-time)
Employed (full-time)
HOUSEHOLD INCOME
$50,000+
$60,000+
$75,000+
Median Household Income: $53,933
MARITAL STATUS
Single
Married
Kids in the household
Source: 2014 GfK MRI Fall (Includes print and digital edition readers)
READER AUDIENCE
THEY ARE NOT READING
OTHER CELEBRITY TITLES.
Reaching more unduplicated readers with Star
• 81% of Star’s audience DO NOT read Life & Style
• 74% of Star’s audience DO NOT read In Touch
• 74% of Star’s audience DO NOT read OK!
• 58% of Star’s audience DO NOT read Us Weekly
•By comparison, 44% of In Touch’s audience also
reads Us Weekly
• 53% of OK!’s audience also reads In Touch
•42% of Star readers DON’T READ OTHER
CELEBRITY MAGAZINES*
*Includes In Touch, Us Weekly, OK! and Life & Style
Source: 2014 GfK MRI Fall
RESEARCH
GFK MRI ADMEASURE RESEARCH
Star will continue to be measured by AdMeasure research in
2015. AdMeasure sharpens the focus of magazine accountability
by moving the needle from measuring the “opportunity to see”
a print ad to measuring how many readers actually saw the ad,
how many read it thoroughly and how many took an action as a
result of seeing the ad.
2015 MEASUREMENT SCHEDULE:
All 52 issues of Star will be measured in 2015.
ADVERTISER BENEFITS:
• Accountable metrics provided to advertisers including:
- Noted the ad
- Read some/read most of the ad content/text
- Took an action as a result of seeing an ad
•Ad Campaign ROI and Accountability: Effectiveness of ads
and those of their competitor’s
•Print ROI and Accountability: Value of ROI generated by
magazine advertising investment compared to other media
•Custom Modules: Advertisers can ask specific questions to
garner more in-depth reader feedback about their brand
and advertising campaign.
MARKETING CAPABILITIES
it’S A BOY FOR KAtE!
BreAking newS: Secret kArdAShiAn Love chiLd!
®
™
Showing
Already
Jenwent
& Justin
what
wrong
Name here Tk
Carrie’s
195 lbs
on April 3
marriage
iN ruiNs
New mom kim
I Got
My Body
Back!
iT’s oFFiCial
Kate’s
Pregnant
again!
✱ william reveals the happy news
at palace Christmas party
✱ Kate’s mom spills: “if it’s a girl,
they’ll name her diana”
✱ No morning sickness…so far!
PLUS
Duck Dynasty
scandal
Family Vows:
No Phil,
No show!
How SHe loSt
50 lbS in 40 dayS
Troubled selena
Royal Scandal
The PhoTos
ThaT shocked
The Queen
SCieNtology
SupeRmodel
ToM’s
neXT WIFe?
AUGUSt 5, 2013
✱ only 1,200 calories a day and
headed For
rehab?
grueling three-hour workouts
✱ Her surprising trick for beating cellulite
✱ PlUS: why she’s still struggling
to bond with baby north
Cory
Nicole
Robert
Special Report
hollyWood
on heroIn
january 6, 2014
Star: NO. 1 FOR CELEBRITY NEWS
Total Audience: 7 million Readers Weekly and 2nd
Largest Title in the Celebrity Category
Star AT RETAIL:
Consistently the 4th Best
Selling Magazine At Walmart
Star’s EDITORIAL INTEGRATIONS
Redefining the Rules With
Customized Integrations
Star’s COVER CHIP SWEEPSTAKES
Catching Readers Attention Right at
the Check-Out Aisle!
SCENE STEALERS
Traffic-Stopping Style, Fabulousness
and Unforgettable Breakout
Moments—Some People Just
Deserve to Be Center Stage!
360°
STARMAGAZINE.COM
More Gossip. More Style. More
Beauty. NOW! More Accessible.
HOLLYWOOD ROCKS!
Pure Glamour, Hot Music
and Breathtaking Stars
Beauty
try experts!
from our indus
Celebs have
access to the top
products and pros
the beauty industry
has to offer. So we
took their go-to
glam essentials and
swiped, sprayed
and slathered them
on to find the
best of the best.
Here they are, in
Star’s ninth annual
Beauty Awards.
Lupita nyong’o
The 12 Years a Slave actress was the queen of the red carpet throughout this year’s awards season. The recently named Lancôme brand ambassador had many memorable makeup and hair moments, including the style shown here, created with our winning hairspray.
48 MAkEUP
Cosmetics you’ll covet. 50 HAIR
Make mane magic happen. 52 SkIN CARE
Lotions and potions that perform.
54 FINISHING TOUCHES
The little details that make a big difference. 56 SUN
Protective products that will help you play it safe.
Lupita,
For the
win!
celebs
going
broke!
who burned through
She
fInally
SayS yeS—
In ParIS!
Scott &
Kourtney
✱
$570 million?
✱ who had to sell his
two castles?
✱ who had to move in
we’re
engaged!
with their parents?
InSIde: how MUCh
They Made — and
how They loST IT!
ExclusivE intErviEw with
y
Beaut
rds
✱ Touching details of the magic moment
✱ Scott vows: “I’ll never hurt you again”
✱ a $20 million TV wedding
awa
2014
46 Star M AY 2 6 , 2 0 1 4
CASH
CRUNCH!
gordon PaMela
don
Closed
Moved
Can’t
into a trailer afford
his
restaurants
park
groceries
™
deal — take that, Kim!
december 3, 2012
The latest tips
Brad & angie
InSIde TheIr
faB englISh
hIdeaway
* ALL CELEBRITY USERS OR FANS ARE ACCORDING TO COMPANY REPS
Star Annual BEAUTY AWARDS
The Best Beauty Products in the
Marketplace!
Star DIGITAL
More than 100K Weekly
Subscribers
Star’s SOCIAL MEDIA
Loyal Facebook and Twitter
Followers
CONTACTS
New York:
Autumn Reese Jenks
Midwest Account Manager
Phone: 212-547-4007
[email protected]
David Jackson
EVP, Group Publisher
Phone: 212-743-6523
Fax: 212-743-6639
[email protected]
Detroit:
4 New York Plaza, 2nd Floor
New York, NY 10004
Main Phone: 212-545-4800
Neil Goldstein
VP, Group Publisher
Phone: 212-743-6678
Fax: 212-743-6515
[email protected]
Pamela Madden
Associate Publisher of Marketing
Phone: 212-743-6608
Fax: 212-743-6515
[email protected]
Alison Castardi
Business Manager
Phone: 646-935-6997
Fax: 212-743-6515
[email protected]
Aimee Marett
Executive Beauty & Fashion Director
Phone: 212-743-6548
[email protected]
Allyson Reid & Robin Cohen
Senior Account Directors
Phone: 212-743-6651
[email protected]
[email protected]
Caitlin Irace
Senior Account Manager
Phone: 646-521-2870
[email protected]
Shawn Silverstein
Senior Account Manager
Phone: 212-743-6652
[email protected]
Chicago:
325 West Huron Street, Suite 708
Chicago, IL 60654
Phone: 312-373-2228
Tracy Parker
Midwest Account Director
Phone: 212-547-4006
[email protected]
Avalon Media Sales & Marketing
1430 Nakomis Trail
Lake Orion, MI 48362
Linda Donaldson
phone: 248-933-3376
fax: 248-693-8131
[email protected]
Los Angeles:
6420 Wilshire Blvd., 15th Floor
Los Angeles, CA 90048
Main Phone: 323-658-2038
Kelly Parker
West Coast Advertising Director
Phone: 323-658-2038
Fax: 323-651-1473
[email protected]
Southeast:
Sales and Marketing SolutionsSouth Inc.
4350 Quail Ridge Way
Norcross, GA 30092
Kelly Hediger
Managing Partner
Phone: 770-209-9858
Fax: 770-209-9881
[email protected]
Northwest:
Kreger Associates
Christine Kreger
844 Colorado Blvd, Suite 202
Los Angeles, CA 90041
Phone: 626-639-3905
[email protected]
Editorial Inquiries:
4 New York Plaza, 2nd Floor
New York, NY 10004
James Heidenry
Editor-in-Chief
Phone: 646-935-6998
[email protected]
Press Inquiries:
Caroline Abba
Corporate Director of PR
Phone: 212-545-4896
[email protected]