after show report 2016.

REPORT
12.–14.02.2016
IM
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AFTER
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The Golf Show in Southern Germany
E FAIR R
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RESSIONS
Golftage München 2016
A more than successful start into the outdoor season
On the 14th of February, the 7th edition of Golftage München, the
golf fair in South Germany, in the exhibition halls of MOC Munich,
ended with a phenomenal result. As kickoff for the golfing season
2016, with more than 10 500 visitors keen on sports, the fair turned
out to be a crowd-puller, just like in the years before.
Everything related to the white ball was presented by more than
120 international exhibitors from the 12th until the 14th of February
on an exhibtion space of 6300 square metres.
The visitors of Golftage München from South Germany and the
neighbouring countries were convinced by the broad range of the
fair and made use of the compact shopping experience to equip
themselves for the season 2016.
Golftage München Highlights
 Golf Arena, where the Golfakademie Valley unter der Leitung
von Arne Dickel as Jonathan Taylor from The Move demonstrated
tips and tricks
 North-South-Contest – What is expected with excitement every season
when it comes to football, was staged by the visitors of the both fairs
Hanse Golf and Golftage München on a golf simulator. In the end,
Munich won by 21 420 to 20 400 points.
 Two indoor driving ranges with 10 tees
 Longest Putt Contest for a good cause of Stiftung Birdie Kids e.V.
presented by Lexus Forum Munich
 Diners Club interview stage with Noah Pudelko from Sky Sport News HD
 Large putting green with several putting experts
 Interactive workshops for an improved game with tips for better
coordination and agility
 Attractive promotions and competitions at the exhibitiors' stands
VS
North-South-Contest
For the first time, there was a so called North-South-Contest between the
visitors of Hanse Golf and Golftage München this year.
With the Nearest-to-the-Pin-Competition on 80 and 100 metres, Munich
could beat Hamburg. The final score was 21 420 to 20 400 points.
The visitors of both fairs donated 1 Euro per shot. The proceeds of
3,200 Euros were given tot he EAGLES Charity Golf Club E.V. Within the
context oft he North-South-Contest, also celebrities from Hamburg and
Munich represented their cities.
For Hanse Golf, Gerhard Delling, Alfred Draxler, Nova Meierhenrich and
Sven Strüver decided to step up. Golftage München were represented
by Carl-Uwe Steeb, Susi Erdmann, Martina Eberl-Ellis and Norbert
Dobeleit. In this competition, Munich emerged the winner too.
Partner & Sponsors
Partner:
Sponsors:
Which were the most important ambitions for exhibitors of Golftage München and
have these been satisfied?
Introdution of new products
94 %
Information brokerage
94 %
Making new contacts
93 %
Maintenance of existing contacts
92 %
Representation
92 %
Sales
91 %
Competitive reasons
90 %
Market research
90 %
Exhibitor satisfaction
88%
Evaluation of the exhibitor survey
In the 7th year, the development of Golftage München
continues successfully. This is confirmed by the
exhibitors' positive response.
bad
less satisfying
satisfying
How do exhibitors rate the visitor
quality of Golftage München?
good
91%
of the exhibitors will
participate in Golftage
München 2017 again.
very good
of the exhibitors could make
serious new contacts
7 % 50 % 36 % 7 % 0%
Which exhibition sectors have been the most interesting for visitors?
(Mehrfachnennungen waren möglich)
Golf equipment
68 %
38 %
Golf tourism
Golf clubs
30 %
Golf offers
26 %
Golf training
Event areas
15 %
7%
95 %
All positive visitors' feedback
The result of the visitor survey
In its 7th year, the development of Golftage München
continues successfully.
This is confirmed by the visitors' positive response.
Not fulfilled
Fulfilled
Have visitors'
expectations
been fulfilled?
Excelled
Partially fulfilled
of the visitors will visit Golftage
München 2017 again
5 % 77 % 16 % 2 %
90 %
of the visitors rated Golftage München 2016 as
'very good' or 'good'
PERFECT EAGLE
STREIFZUG IMMOBILIEN
Advertising
This is how attention was drawn
to Golftage München
Public Relations
 Monthly press releases informed the specialized
and regional press prior to the fair.
Ad placement and special publications
 Editorial articles and ad placement inter alia Logos
AUGSBURGER ALLGEMEINE
 banner placement inter alia www.golftime.de,
www.golfjournal.de, www.golfregional.de and
www.golfpost.de
 Weekly announcement via newsletter before the fair
 Ad placement in
Social Media
 mailing of a monthly newsletter
 Current information on the exhibition homepage
 Announcement on the exhibition
facebook page
 Promotions and facebook campaigns
GOLF SPIELEN
ERMÄSSIGTER EIN
TRITT!
GOLFCLUB PACKAGE
IHREN PERSÖNLICHE
N GUTSCHEIN FÜR
IN IHREM GOLFCLU
EINE ERMÄSSIGUN
B ODER AUF WWW
G ERHALTEN SIE
.GOLFTAGE-MUENC
HEN.COM.
5€
P. P. AU
F
TAGEST DAS
ICKE
VON 15 T
€
Sichern Sie sich Ihr Tagesticke
t zum ermäßigten
Eintrittspreis von 10 Euro statt
der regulären 15 Euro:
Einfach Gutschein* ausfüllen
und vor Ort abgeben!
*gilt für eine Person
12. – 14. Februar 2016
MOC München // Lilienthal
allee 40
www.golftage-muenchen.co
m
ERSTER ABSCHLAG
5 EURO ERMÄSSIGUNG
DER SAISON
AUF DEN REGULÄREN EINTRITTSPREIS
Die Golfmesse im
Advertising
› ERLEBNISSE
Indoor Driving Range, Golfsimulat
oren
Süden
› PRO SHOPS
Trends, Produktneuheiten und
individuell für Anfänger und Pros
› GOLF- UND WELLNESSREISEN
This is how Golftage München were promoted
die schönsten Golfplätze weltweit
› GOLF INTERAKTIV
12. – 14.
Advertising in golf clubs in Southern Germany
 Advertising in almost all the Bavarian golf clubs via posters
and outlay of vouchers
Vorträge, Tipps und Tricks der Pros
KULTURPA
Die Golfmesse ›im
Süden
KET
Ermäßigte Eintrittskarten für das
7. AUFLAGE
 Posting at general displays in Munich and its surroundings
Einladung von:
12. – 14.
FEBRUAR
Einladung für:
Name:
7. AUFLAGE
Straße:
PLZ/Ort:
E-Mail:
Club:
MOC MÜNCHEN
GOLFTAGE-MUENCHEN.COM
 Mailing of several thousands of gift cards
 Mailing of their own invitation cards/vouchers
 Facebook announcements
VOUCHER
LILIENTHALALLEE 40 // TÄGLICH 10 – 18 UHR
MOC MÜNCHEN
LILIENTHALALLEE
40 // TÄGLICH 10
– 18 UHR
GOLFTAGE-MUENC
HEN.COM
VERANSTALTER:
PARTNER:
 Integration on websites via web banner and logo
 Mailing of newsletters announcing the exhibition
WEBSITE
Deutsche Theater München
INFOS UNTER GOLFTAGE-MUENCHE
N.COM
FEBRUAR
Posting
Promotion Activities by Exhibitors
unschlagbare Angebote
› BERATUNG
Veranstalter:
Partner:
Heidrun Klump, CEO / Sporting Director –
Bayerischer Golfverband e.V.
As a partner of Golftage München, we
have been exhibiting at the consumer fair
for seven years. We are using it especially as a platform for exchange and networking. This year, for the
first time, we have created a corporate stand together
with six of our partners and have only recieved positive
feedback from our partners.
Sebastian Stock, Sales & Marketing –
Ping Deutschland
We have had very successful days in Munich and we
are happy that we could offer the possibility to test our
new G products in a pleasant atmosphere to many
golfers.
Julia Horvath,
Sales – DC Bank AG
The organisation of Golftage München 2016
left no desires unfulfilled. Whenever weh
ad questions or needed help, the fair team
would always be at our disposal, friendly
and supportive.
Gert-Jan Russchen, Sales
& Promotion – A.Hartl Resort
GmbH & Co. Holding KG
We, the Golf Resort Bad Griesbach, home of
the Porsche European Open, are very satisfied with the course and our success at Golftage München 2016. The number and the
quality of the visitors was very good and we
could close excellent deals. We would like
to especially highlight the excellent support
on the part of the organiser. Next year, we
will certainly take part again and on a larger
scale.
Hauke Lipp, Marketing Manager Continental Europe –
Srixon Sports Europe LTD
The event location was very well chosen and the entire
organisation went smoothly. The frequency as well as
audience was perfect on both Friday and Saturday
and only drecreased a bit on Sunday afternoon, which
did not change the fact that Golftage München has
been a wothwhile event for us in order to present our
brand to clients and consumers as well as to make new
contacts.
Helmut Kretschmer,
CEO – Fairway Golf-shop
GmbH & Co KG
For two years now, and this year again,
Golftage have been very well attended.
Way to go! We will be happy to come again!
Statements
This is what the
exhibitors say
Preview: Golftage München 2017
The next event of Golftage München will take place from the
24th until the 26th of February 2017 at Messe München.
You are cordially invited to inform yourself about the further progress of
the planning anytime on the homepage of Golftage München:
www.golftage-muenchen.com
We are looking forward to welcoming you as an exhibitor at Golftage
München 2017.
Your Golftage München Team
Organization and Sales
planetfair GmbH + Co. KG
Nicole Fischer
Tel.: +49 9132 83661-82
[email protected]
Sponsoring, Advertising and Techniques
AVR Messe- und Veranstaltung GmbH
Tim Fischer
Tel.:+49 89 419694-16
[email protected]