MEDIA KIT

ASSOCIATION
PROM
INTERNATIONAL
VISUALLY ELECTRIFYING...THE PREMIERE BRAND VEHICLE
MEDIA KIT
strike an
“
...creating an
entertaining
shopping
experience
that engages
brand sensitive
consumers.
International
Prom
pose
INTERNATIONAL PROM ASSOCIATION
a BRAND CENTRIC SHOPPING EXPERIENCE
Fusing the energy and excitement of prom with a brand centric shopping
experience, the International Prom Association is a dynamic
cooperative of trend setting formalwear manufacturers and leading
edge prom retailers. We are joined in a cohesive partnership aimed at
creating an entertaining and engaging shopping experience for brand
sensitive consumers who will perceive the value of brand, style, service
and selection for this life-stage event.
INTERNATIONAL PERSPECTIVE
Our retailers benefit from strength in numbers, and are better positioned
for success in today’s ever-changing marketplace. The diversity of our
nationwide retailer network is our most valuable asset. Working with this
collaborative advantage, IPA members experience priceless opportunities
to interact with successful veteran retailers, alongside growing industry
newcomers, in a variety of different markets. Add to this the access to
group resources such as strategic marketing initiatives, aggressive cost
containment strategies and brand equity based creative materials, and
it is easy to see why our retailers compete at the highest levels in the
industry.
“
...VISUALLY ELECTRIFYING - THE PREMIER
BRAND EQUITY VEHICLE.
MULTI PLATFORM MARKETING
FOCUSED ON CREATING FUTURE SALES
A key component of International Prom’s success is our Multi Platform
Marketing program (MPM). Focused on creating future sales through a robust
pre-sell marketing effort, MPM recognizes that consumers desire captivating,
familiar nameplates.
Customer loyalty soars and sales fly when a consistent brand message is
delivered to the consumer through multiple channels over an extended
period of time.
DIRECT RESULTS CATAZINES
IPA’s Direct Results Catazines celebrate the exciting life-stage that is
prom and engage readers through a tight focus on beauty and fashion.
Teen consumers become immersed in the pageantry of prom and instantly
engaged in the shopping experience as they browse through the dynamic
pages of an IPA Catazine.
IPA Catazines:
• Showcase the largest nationwide Brand Centric marketing program
• Focus equally on promoting retailer and manufacturer brand equity
• Display well-merchandised glossy layouts and color schemes to maintain a fresh look
• Engage the consumer and create trends with our unique publications
• Incredible average read exceeding 21 weeks
• Place your brand on the leading edge of the prom buzz with nationwide distribution
“
AFTER
BEFORE
...Magnetic
fusion of
design,
photography
and layout
BEFORE
AFTER
AFTER
BEFORE
IPA Catazine Images
Digital Compositing & Photo Manipulation
CREATIVE
a POLISHED MARKETING PROGRAM
International Prom Association utilizes
a Creative Team to enhance the
magic and offer a polished marketing
program. Our team works with exquisite
attention to detail to best present our
premium brands in fashionably artistic
settings.
This creative group is a diverse
collection of seasoned marketing
communications professionals with
real expertise in editorial, copy writing,
communications,
advertising
and
digital and web design.
• Direct Results Catazine Program
• ConnectSpree Personalized Marketing
• High impact in-store collateral (posters, banners,counter cards)
• Print advertising creative
• 3D Virtual Catazines
CONNECTSPREE
IPA expertise offers Personalized Marketing to the Teen-sumer
While most teen shoppers are technology-driven, the decision to buy the
perfect prom dress from a particular retailer involves more emotion than
technology. IPA’s ConnectSpree program builds on the art of prom
marketing combined with expertise in personalized IntuitiveLink Technology
to appeal to the prom shopping teen as an individual.
ConnectSpree elevates demographics and shopping statistics, then uses
this technology to personalize and produce a print vehicle that will target
the niche market of the very particular shopper: the “Prom V.I.P,” a Very
Important Princess with money she will spend, money best spent on your
product.
ConnectSpree is designed to lead the VIP to one of the unique dresses in
your collection that appeals to the emotion of the Teen-sumer. Seeing the
perfect prom dress in print and envisioning herself in it on her special night,
drives her to your retail location.
Variable Logo
Variable Shopper
Variable Promotion
Variable Ad
Variable Store Info
Variable Catalog
CONNECTSPREE 1,2,3
1. ATTRACT YOUR VIP - we captivate teen shoppers by creating
their very own personal web page to enrich their prom shopping
experience. Each IPA Catazine will have an enticing personalized
message and related web-link to their VIP web page.
2. INTERACT WITH YOUR VIP - we immediately connect with the
VIP shopper each time she visits her web page. Once connected,
the VIP will share personal preferences about style, personality, etc.
Information from these VIP visits will be utilized in creating the next
phase of the perfect shopping experience.
3. REACT WITH YOUR VIP - we use IntuitiveLink technology to
combine personal preferences with all future marketing campaigns,
thus, creating a personalized virtual shopping experience for every
catazine recipient. Campaigns may include email blasts, text
messages, postcards, etc.
CONNECTSPREE
a PERSONALIZED APPROACH
ConnectSpree takes the success
of the IPA Catazine and couples it
with our intuitive based marketing
program capable of delivering and
tracking personalized and integrated
communications.
This personalized
approach includes special offers,
brand messaging, 3D catazines, and
other marketing strategies designed to
appeal to her specific style.
ConnectSpree allows us to build a
relationship with the teen consumer
while delivering a consistent brand
message over the course of an entire
prom season and beyond.
Although she may follow the pack when
it comes to her approach to the prom
shopping experience, every girl who
attends prom wants to feel that she is
wearing a dress that’s uniquely suited
to her and that she has selected the
one dress that will make all her dreams
come true. ConnectSpree is ready to
capitalize on technology and emotion
and deliver it to spark your business.
Advantage IPA’s
ConnectSpree Program!
CATAZINE
ipa catazine print
2010 Projected Base Distribution
Distribution Composition
Mail Delivery Time
Manufacturer Brand Promotion*
Branded Coverage Area
ConnectSpree
Online Access*
700,000
Prom Age Consumers
90% of Catazines Delivered
in 4 Days of Mailing
On Page Brand Mentions
*( Largest and most effective manufacturer brand
promotion available to the industry)
Nationwide Mfg. Brand
Fully Optimized Exposure
*(Advanced premium online positioning available
to network members only)
*(ConnectSpree Partners Benefit from Weekly
Email Blast, Campaign Exposures, Web Linking)
Catazine Distribution Date
Average Read
2009 Projected Retailer Network
Spring ‘09 Retailer Results
Core Manufacturer Advertising Network*
Prom Fusion Network
January 2010
21 Weeks
130 Buyers / 80 Outlets
Overall 6% Increase
10 Partners
4 Fusion Partners
ConnectSpree Online Promotion*
ConnectSpree Distribution
ipa catazine AD RATE
Mfg Network Ad Rate
Reserved Space Closing Date
Imagery Submittal
Payment Due
Page Layout
Image Format Requirement*
8 Partners
Weekly Spring 2010
*(We continue to narrow the scope of our Mfg.
Network in an effort to better support our partners.)
$4200 per page
July 7, 2009
On or before October 1, 2009
October 15, 2009
8.25” x 8.25” Portrait
Color corrected hi-resolution(min. 300dpi)
*(PDF,JPG,TIF file formats acceptable.
All other file formats call 865-475-8641 before submittal)
International Prom Association
281 West Old Andrew Johnson Highway
Jefferson City, Tennessee 37760-1802
Ph 865.475.8641 Fx 865.475.8328
International Prom Association
281 West Old Andrew Johnson Highway
Fx 865.475.8328
Ph 865.475.8641
Jefferson City, Tennessee 37760-1802