Photo Safari Hawaii

Discovering Maui Through Photography
Photo Safari Hawaii
by Tim Cotroneo
Many of the oceanfront hotel properties on the Hawaiian island of Maui are so beautiful that
guests rarely leave their cozy confines. Maui-based photographer Brian Ross felt it was a
shame guests didn’t explore all that his island had to offer. Ross thought there had to be some
way vacationers could connect with the side of Maui which reveals itself through photography.
For years Ross had carved out a nice living as a destination-wedding photographer. Even
though his high-end photography received rave reviews from clients, Ross felt an
entrepreneurial gnawing that suggested another business idea would supersede his wedding
business. Ross kept asking himself, “What does Maui need?”
Ross’ aha moment was a brand new tourism niche, something completely outside the box. Ross
began interacting with his network of Maui hotel concierges for feedback about his idea. He also
set up a website to promote his brainchild. Ross’ new business, Photo Safari Hawaii, began
offering tours in 2008.
Creating a Niche – Eco Photo Tours
Ross hit the ground running in the promotion of his authentic eco-photo tours. “For vacationers
looking for something unique, I show them the real Maui, the soul of Maui. My goal is to create a
nature experience through photography,” Ross said.
The difficulty for Ross was describing a tour that had never been done before. In addition to
face-to-face sales calls and the launch of a www.photosafarihawaii.com website, Ross hired
guides with his same passion for photography and nature. These guides would not only tour
Maui, but all the major Hawaiian islands.
Between curious website customers and the support from the concierge community, Ross’ fullday, half-day and multi-island eco-tours began looking like a tourism business with staying
power. Ross had uncovered an audience of wide-eyed vacationers hungry for photographic tips
from a seasoned professional. These vacationers would not only learn photographic insights
that would last a lifetime, they would do so while shooting Maui’s treasure trove of volcanoes,
tropical rain forests, waterfalls, beaches, fishing villages, and sea caves.
The Journey Begins
Spending a day or half-day with a Photo Safari tour guide begins with curb-side pickup service
at your hotel. Ross or one of his team members will arrive in a white Ford SUV with Photo
Safari’s palm tree logo emblazoned on the side. This heavy-duty form of transportation comes in
handy when the tour chooses to go exploring off-road for one of Maui’s hidden photographic
gems.
On a glorious 80-degree day in November, two guests from Minnesota were greeted by Ross
and the sounds of Hawaiian-native Brother Iz singing “Somewhere Over the Rainbow” on the
car stereo. Little did the couple know that this song would be a prophetic hint for what lay
ahead.
The couple chose Photo Safari’s full-day Road to Hana tour. During this 140-mile roundtrip trek
to Maui’s eastern tip, Ross pulled back the curtains on Maui’s historical and geographical
highlights. The 45-year-old native of Philadelphia also revealed chapters from his own
photographic life that included rubbing elbows with Beyonce during his first job in the music
video industry, taking still shots of Ray Charles during a jazz festival in Long Island, and
composing images of the Taj Mahal while riding on camel’s back.
Spend any length of time with Ross and his passion for photography and Maui’s environment
becomes contagious. Ross shared that Hawaii’s vowel-drenched vocabulary is something he
can relate to. If you break down the word Hawaii, the “Ha” means “breath, “wai” means water,
and “i” means unity of breath and water. One of Ross’ first lessons for his Minnesota guests was
quizzing if they knew what the word photography meant. The third-grade teacher in the group
was correct when she responded, “Writing with light.”
Building Local Partnerships
If photography and nature rank first and second in the Photo Safari priority list, then food comes
in a close third. It’s evident during one of his tours that Ross believes in the power of nurturing
local business relationships. For his guests, these bonds translate into sampling local taste
treats like banana bread, mango bread, passion fruit, and pineapple coconut ice cream.
One of the more unique food stops during the Trip to Hana tour was visiting Coconut Glen’s
Island Remedies stand. Glen Simpkins operates from a bamboo hut just outside of Hana. For
the passersby who can’t help wondering what’s the story with the funky hut on the side of the
road, inside you’ll find a New England Culinary-trained chef scooping original recipe coconut
milk ice cream into freshly cut coconut bowls. Meeting entrepreneurs like Simpkins in the middle
of nowhere is part of the unique added-value formula that Ross strove for when shaping his
business plan.
Over the Rainbow
More than once during the Road to Hana tour, Ross spoke of his belief that life is “more about
the journey than the destination.” This observation rang true after he suddenly pulled his Ford
Excursion on to the shoreline of a volcanic rock beach.
Ross grabbed his trusty Nikon D-3 camera and encouraged his guests to follow. Out on the
horizon a rainbow was beginning to form. Not only were the tour guests able to shoot a rugged
beach landscape in the foreground, but a second rainbow began paralleling the first. Ross
looked at his guests and shared, “This is the best part of my job. Every day is different.”
As Ross and his guests climbed back in the SUV to head home, Brother Iz sang his version of
Louis Armstrong’s “It’s a Wonderful World.” It was as if Ross had tapped into his music video
roots from the early days. The lyrics connected beautifully to the photographic moments that
had just transpired.
It’s a Wonderful World
For Ross; a day spent revealing the soul of Maui through photography is a labor of love. It’s also
only the beginning for what he and his team of guides anticipate for 2013. Ross’ photographic
team will continue conducting weekend and five-day specialized Hawaii photography
workshops. Ross is also jazzed about his newest enterprise, Extraordinary Adventures Hawaii.
“Extraordinary Adventures Hawaii is an opportunity for our Hawaiian guests to choose from
some of the most extraordinary Hawaiian experiences you can imagine. They include activities
like dolphin encounters, surfing lessons, and volcano hikes,” Ross said.
If life is more about appreciating the journey, then there is no end to what Ross’ beloved
Hawaiian Islands can offer tourists searching to write with light and more. Mr. Armstrong may
have been thinking about Hawaii when he wrote, “And I think to myself, what a wonderful world.”
Tim Cotroneo is a freelance travel writer from Lino Lakes, MN. Find his work at
www.timcotroneo.com