IIFT Brochure

in association
with
Presents
e-Management Development Programme in
INTERNATIONAL
SALES & MARKETING
from IIFT, New Delhi
(e-MDP-ISM)– BATCH 01
PROGRAMME OBJECTIVES
This programme aims to develop competence in disciplines and skills associated with
selling in International markets.
This would equip the present day managers with necessary competencies to formulate
plans for marketing in international marketplace.
A Mahindra Group Initiative
e-Management Development Programme in
INTERNATIONAL SALES & MARKETING
PROGRAMME STRUCTURE & CONTENTS
1. Introduction to Global Marketing
Understanding Global Customers, Segmenting,
Targeting and Positioning, Identifying International
Markets and choice of Entry mode, Product
Decisions, Pricing Decisions, Global Marketing
Channels & Distribution, Segmenting, Targeting and
Positioning, Marketing communication in international
markets
2. Strategic Marketing
Building Global Brands, Dealing with Competition in
international markets, Leveraging Digital Marketing,
Measuring Marketing Effectiveness
3. Sales Management
International
Tendering,
International
Sales
negotiations, International Contract management
WHO SHOULD ATTEND
The programme is specially designed for
professionals who either targeting to international
customers or are planning to reach out to
international customers.
The programme would also be useful for the
professionals who are in the key decision making
roles.
PEDAGOGY
The primary method of instruction will be through
LIVE lectures that will be beamed online via internet to
student desktops/laptops or classrooms. The
lectures will be delivered by eminent faculty from IIFT.
All enrolled students will also be provided access to
the Cloud Campus through which students may
access other learning aids, reference materials and
assessments,
case
studies,
projects
and
assignments as appropriate. Throughout the duration
of the course, students will have the flexibility to reach
out to the Professors, real time during the class or
offline via the Cloud Campus to raise questions and
clear their doubts.
ABOUT EDUCATION LANES
Education Lanes is Tech Mahindra’s Growth
Factories division’s initiative that offers certificate
Programmes from premier institutes on a virtual
platform. Education Lanes offers a comprehensive
direct-to-device education suite with real-time
interactive and participative virtual classroom
sessions.
4. Global Marketing Environment
World Economy, Integrated Production Networks
and Global Value Chains, Emerging Markets for
India: Preparedness for facing challenges
5. Psychological & Organizational Factors
Social and Cultural Environments : Impact of
Marketing of Products and Services, Cross Cultural
Issues in Sales & Marketing
6. Currency Issues in International Markets
Foreign
Currency
Valuation
&
Profitability,
Designing Currency Risk, Management Strategies,
Learning Currency Risk, Management from Indian
Auto, Pharma & IT – case study
PROGRAMME DESIGN AND DURATION
Session Time
Class Frequency
Class Duration
Course Duration
:
:
:
:
10:00 am - 11:30 am
Saturday & Sunday
1.5 Hrs
4 Months
ELIGIBILITY CRITERIA
Applicants should be working professionals
/self-employed (need to produce supporting
proof), with minimum one year of experience
FEE AND PAYMENT SCHEDULE
PROGRAMME FEES: 45000/Payment Schedule
Admission Fee
:
:
1st Installment
2nd Installment
:
INR 10,000/INR 20,000/INR 15,000/-
ABOUT IIFT, NEW DELHI
The Indian Institute of Foreign Trade (IIFT) was set
up in 1963 by the Government of India. As an
autonomous organization it aimed professionalize
the country's foreign trade management and
increase exports by developing human resources;
generating, analyzing and disseminating data; and
conducting research
IIFT is a deemed university established under section
3 of the UGC Act, 1965 vide [Notification no. F
9-31/2001-U, 3 of the Government of India]. It is
accredited by NAAC as a Grade ‘A’ institution.
For more information, please visit
www.iift.edu
A Mahindra Group Initiative
For queries, call us at: +91 9873110671
Email us at: [email protected]
www.educationlanes.com