a Roundup of CII Big Picture Summit 2014

Major boost to media convergence
at CII Big Picture Summit 2014
In search of new avenues for monetisation and better business modules, the summit saw the M&E
industry speaking in one voice over media convergence and a new law to facilitate it
he third edition of Confederation
of Indian Industry's Big Picture
Summit 2014 ended on a bright
note with the idea of convergence of
various media getting a major boost,
opening up new avenues for monetisation and better business modules. The
summit deliberated on not only the
form of this new convergence but also
how to design a new law to facilitate it,
in accordance with the changing technology shaping up the new digital world.
Prime Minister Narendra Modi's `Make
in India' vision became the trending
topic at the summit with the Media and
Entertainment (M&E) industry leaders
outlining plans to manufacture settop-boxes in India and creating programmes for the world from here.
The industry also got a clarity from
Mr Prakash Javadekar, Minister for Information & Broadcasting and Environment, on the Phase III and Phase IV
Cable TV digitisation, which he said was
on the right track. He committed that
the third phase of digitisation would begin from April 2015 and be completed
by December 2014.
The phase IV digitisation would begin immediately after the completion
T
Mr Prakash Javadekar, Minister of State for Information & Broadcasting and Environment, Forest & Climate
Change and Parliamentary Affairs , Government of India releasing the CII-PwC’s report India Entertainment
& Media Outlook 2014 at the Big Picture Summit in New Delhi.
“We are not delaying digitization because we
want Digital India to happen. Every person
living in a rural area has the right that he
should also get digital presentation.”
of Phase III and would end by December 2016.
"A small group of service providers will
be formed and clarification issued in Gazette if necessary," said Mr Javadekar
while addressing top CEOs from the
M&E industry at CII Big Picture Summit
that brought together the finest business and creative minds with ‘Monetisation Strategies’ as the theme. The aim
was to deliberate on ways to make the
Indian M&E sector worth $100
billion by the end of this decade.
While stating that there was
tremendous potential in the M&E
sector, Mr Javadekar said: “$100
billion target is achievable” and
appreciated the aim set by the
industry. The minister was of the
opinion that people need food,
clothing and shelter but they
also need good health, education
New Delhi
Mr Prakash Javadekar, Minister of State for Information & Broadcasting
September 19-20 2014
and entertainment. He encouraged
the industry to aim for more ambitious target than $100 billion. The
minister also spoke about the “fantastic” archives of Doordarshan and All
India Radio, which the government
was planning to digitise. “We have already issued an Expression of Interest and six companies have shown interest. The best of the programmes in
the archives can be clubbed together,
rebranded and can be even put on mobile apps,” he said.
CII’s objective is to scale the Indian
M&E sector towards achieving $100
billion by the end of this decade. The
summit looked at achieving this goal
through the prism of monetisation
strategies in M&E verticals. Every ses-
sion reflected on ways to monetise content in a world with an endless array of
digital entertainment options.
"While India is one of the most liberal
media markets in the world, we need a
defined and clear policy. It is time we
put together a National Media Policy
and that template will give a direction
where we need to go," said Chandrajit
Banerjee, Director General, CII.
Sudhanshu Vats, Group CEO, Viacom
18 Media Pvt Ltd and Chairman, CII
National M&E Committee, said a transformative approach could catapult the
industry past the $100 billion aim by the
end of this decade.
1. Free-market orientation: “The regulator needs to ensure a level-playing
field for all participants; establish, enforce and protect a strong property
rights regime and maintain regulatory
oversight. Leave the rest to us,” he said.
He questioned the rationality behind
regulating subscription tariffs. “Let us
adapt and cater to the tastes of our
consumers. If the consumer is willing
to pay, nothing should come in her way.
And if she does not enjoy the content,
who are we to make it and charge anything for it?”
2. Multiplicity & Freedom of Choice:
The Indian consumer is both intelligent
and discerning. Let’s respect her and
let her decide by giving her options to
choose from (multiplicity), Mr Vats said.
“Even more importantly nothing should
come in the way of the consumer and
her choice (freedom).”
The summit also saw release of the
CII-PwC report on the M&E industry.
The report, entitled India Entertainment & Media Outlook 2014, said the
sector was expected to grow steadily
over the next five years. “The industry is
expected to exceed 227,000 crore INR
by 2018 growing at compound annual
growth rate (CAGR) of 15% between
2013 and 2018,” it said. Also released
on the occasion was CII-Naik & Naik
legal handbook.
CII HONOURS ROSHANS FOR THEIR CONTRIBUTION TO THE INDIAN CINEMA FOR NEARLY SIX DECADES
‘ROSHANS WILL BE THERE’
The filmmaker who believes in constant reinvention says that the
Roshans will always be an integral part of the Indian film industry
Roshans at the felicitation ceremony at the CII Big Picture Summit 2014 in New Delhi.
The legacy of Roshans will be
carried forward by the next generation, said a proud Rakesh
Roshan at the CII Big Picture
Summit in Delhi while sharing
with the audience the ambitions
of his grandchildren to become
actors like father Hrithik.
"Rajesh's son is assisting me,
and he is heading to films. And
once I asked Hrehaan and Hridhaan, 'What do you want to become when you grow up?' They
said, 'Actors!’”
"Roshans will be there," said
the versatile actor, writer, producer and director -- the reinventor of Bollywood who is known for
his films like Khudgarz, Khoon
Bhari Maang, Karan Arjun, Kaho
Na Pyaar Hai, Koi Mil Gaya and
the recent Krrish series.
Bollywood's famous Roshan
trio -Rakesh, Rajesh and Hrithik
-were Friday felicitated for their
"incredible contribution to Indian
cinema" by the Confederation of
Indian Industry. The family, including actor-filmmaker Rakesh
and composer Rajesh's respective wives, were also present on
the occasion.
A short video clip titled "The
Roshans" took the audience on
a journey across the family's
contribution to cinema. It also
included works of Rakesh and
Rajesh's father, the late composer Roshanlal Nagrath, popularly
known as Roshan.
Rakesh, the first music director who made Amitabh Bacchan
Takeaways from
THE BIG PICTURE SUMMIT
The M&E industry has the complete
support of Prime Minister Narendra
1 Modi's vision of digital India that will accelerate convergence across the country.
The government needs to come out with
a National Media Policy. A full-fledged
debate has to be initiated in this regard.
2
The industry got clarity on the next two
phases of Cable TV digitisation roadmap.
The third phase of digitization will begin
3 from April 2015 and end on December
2015. The fourth phase will begin when
the third phase ends and will be
completed by December 2016.
M&E industry leaders are of view that
all stakeholders should meet regularly
to execute this task on time.
4
A strong anti-piracy law with an even
stronger enforcement is the order of the
5 day and critical for the success of convergence which would enable monetisation.
The policies and new laws have to be
designed in such a way that we move
from licensing to registration regime
which means that regulator should be a
facilitator.
6
Need to build an ecosystem for content
producers and advertisers to adapt to
7 fast changing technology and resultant
consumer behaviour.
Content producers should capitalise on
the next wave of opportunities that the
app world provides.
8
There is an urgent need for a Film
9 Commission in India.
Prasar Bharati is working on digitising its
terrestrial signal and to provide more
free to air channels and better content
10
from private players rather than
producing the content itself.
The Prasar Bharati is still relevant and
“Thank you so much for this wonderful
honour. It is so incredibly satisfying to
be acknowledged in such a wonderful way for my family… Being here on
this stage and see this love showered
upon us is completely satisfying and
fulfilling.”
Hrithik Roshan
sing in Mr Natwarlal, was still in
school when their father died. He
said his inspiration came from
their father who composed memorable songs like Khayalon Mein
Kiske… and Teri Duniya Mein Dil
Nahi Lagta…”
Also shown were some snapshots from Rakesh's times as
an actor, Rakesh's tunes and
glimpses of the former's directorials as well as his son Hrithik's
work as an actor. The clip gave
the audience a quick peek-a-boo
into the film family.
The trio also participated in a
candid discussion, sharing with
the audience their camaraderie
on the sets and studios; their
love for each other; learning; and
future career plans.
In a rare gesture, Rajesh sang
his father's composition "Rahein
na rahein hum, mehkaa karenge..." and made the evening
all the more memorial.
11 care should be made to make it
absolutely independent.
India needs a new media policy where
network carriers should be dealt with
one department and content should be
under the purview of another department and they should not transgress.
12
Government shouldn’t be in the business
of running sports federations. Individual
13 federations should be competent to raise
funds and run the sport immediately.
The government is very soon coming out
with Ethics Committee and a Sports
14
Tribunal for all sports-related cases
and disputes.
Big data is absolutely important in board
15 rooms and not just classrooms to make
correct business decisions.
There is an urgent need to have more
value added service to the present DTH
service license, for example providing
internet services.
16
There needs to be proper privacy
17 protection laws implemented in India soon.
THOUGHTFUL IMPRESSIONS
"We could be
the international
hub for global
content. Let's
create in India for
the world. Make
in India and show
the world."
DR RAHUL KHULLAR,
Chairman, TRAI
SUDHANSHU VATS,
Group CEO, Viacom 18
Media Pvt Ltd
"In addition
to being a
fascinating
country, India has
unparalleled
vibrancy,
creativity and
talent."
JB PERRETTE, President,
Discovery Networks
International
"What's happening in the cloud
is taking convergence to a new
level and show
what India can
do on the global
stage."
HARIT NAGPAL,
MD & CEO, Tata Sky
ARNAB GOSWAMI,
Editor-in-Chief, Times Now
RAJ BIYANI,
MD, Microsoft IT (India)
"The next big frontier for the industry
may well be using
the power of content and stories to
shape the education
of the millennials
and the generation
after that."
"Disruptors
sometime don't
make money, but
make valuation.
Influencers make
money, but don't
disrupt."
"We as media
companies should
be supporting
innovative digital
media companies
as one of our goals
toward a $100 billion M&E industry
ecosystem."
NEERAJ ROY
MD&CEO, Hungama
Digital M&E Pvt Ltd
FRANK RITTMAN, SVP, Deputy
MD, MPA, Asia Pacific
PROSENJIT CHATTERJEE,
Actor & producer
DR BHASKAR DAS,
Group CEO, ZEE Media
Corporation Ltd
SANJAY GUPTA,
COO, Star India
"Convergence
has truly become
a reality."
SUNIL GAVASKAR, Co-owner,
IBL Mumbai Franchise
SUDHANSHU PANDEY, JS,
Ministry of Commerce & Industry
SATYAN GAJWANI, CEO
Times Internet
"We have a great
story ahead in
terms of convergence. There is
a huge opportunity for digital in
terms of monetisation."
AROON PURIE,
Chairman & Editor-in-Chief,
The India Today Group
"When Rajinikanth joined
Twitter, it almost
crashed. We
haven't seen
a moment like
that."
SAM BALSARA,
Chairman & MD, Madison World
RAJAT SHARMA, Chairman and
Editor-in Chief, India TV
RISHI JAITLY,
Indian Market Director,
Twitter
"We need to
start producing
content more
keeping in mind
the platform."
SIDDHARTH ROY KAPUR,
MD, Disney India
ASHOK AMRITRAJ,
Chairman and CEO,
Hyde Park Entertainment