grandeur

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grandeur
autumn 2014 collection
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grandeur
autumn 2014 collection
Every collection has a story, but this one in particular emerged image by image
into what feels like a picture book to me. The blurred photography has a nostalgic,
anti-digital quality, like memories captured on Polaroid film. And the women look
like characters in the story.
We see them moving through the halls, catch a glimpse of sparkle, a flutter of veil.
Lush layers in their garments re-emerge in decadent textures throughout the
hair, and in rich, hyper-natural hair colors. Strong hair cuts have feathery, fine
edges like the delicate dresses they wear, and makeup takes on a romantic, vintage
quality with shades that deepen like dusk.
Step into the dream.
ANTOINETTE BEENDERS
cover
emma
full spectrum™ hair color, color conserve ™ daily color protect, air control™ hair spray, dry remedy™ daily moisturizing oil,
winter lilac, fresh plum, aubergine, allspice, gypsum grey and ivory lotus petal essence ™ single eye colors
tatiana
brilliant ™ damage control,™ volumizing tonic,™ control force ™ firm hold hair spray,
goji berry nourish-mint ™ smoothing lip color, mangosteen nourish-mint ™ rehydrating lip glaze, full spectrum™ hair color
THREADS
OF
THE
past
tatiana
golden cypress petal essence ™ single eye color, brilliant ™ damage control,™ volumizing tonic,™
light elements™ smoothing fluid, air control™ hair spray, full spectrum™ hair color
DELIC ATE
FR AYED
REWOV EN
isabelle
ABOVE
pure abundance ™ style-prep,™ volumizing tonic,™ light elements™ texturizing creme, tourmaline charged
hydrating creme, sheer fig nourish-mint ™ sheer mineral lip color, full spectrum™ hair color
OPPOSITE
fire maple nourish-mint™ lip liner, mangosteen nourish-mint ™ rehydrating lip glaze, full spectrum™ hair color,
pure abundance ™ style-prep,™ volumizing tonic,™ dry remedy™ daily moisturizing oil,
air control™ hair spray
ON THE FRINGE
a veil
emma
pure abundance ™ style-prep,™ volumizing tonic,™ control force ™ firm hold hair spray, full spectrum™ hair color
alice
be curly™ style-prep,™ dry remedy™ daily moisturizing oil, be curly™ curl controller, brilliant ™ retexturing gel,
golden cypress petal essence ™ single eye color, sheer fig nourish-mint ™ sheer mineral lip color, full spectrum™ hair color
LAYERS
FA DE D
REVEAL
patina
UNDER NE ATH
sophie
allspice, golden cypress and ivory lotus petal essence ™ single eye colors, fire maple nourish-mint ™ lip liner, goji berry nourish-mint ™ smoothing lip color,
mangosteen nourish-mint™ rehydrating lip glaze, color conserve ™ daily color protect, air control™ hair spray, full spectrum™ hair color
SHOCK S OF
color
BUILD
L AY ER ON L AY ER
sophie
OPPOSITE
full spectrum™ hair color, color conserve ™ daily color protect, volumizing tonic,™ dry remedy™ daily moisturizing oil,
air control™ hair spray, ivory lotus, allspice and golden cypress petal essence ™ single eye colors
ABOVE
color conserve ™ daily color protect, volumizing tonic,™ air control™ hair spray,
allspice, golden cypress and ivory lotus petal essence ™ single eye colors, full spectrum™ hair color
TA RNISHED
H A NDPRESSED
tatiana
brilliant ™ damage control,™ volumizing tonic,™ light elements™ smoothing fluid, air control™ hair spray,
full spectrum™ hair color, sheer fig nourish-mint™ sheer mineral lip color, mangosteen nourish-mint ™ rehydrating lip glaze
ROSE
BLUSH
WINTER
LIL AC
emma
winter lilac, fresh plum, aubergine, allspice, gypsum grey and ivory lotus petal essence ™ single eye colors, rose blush nourish-mint ™ rehydrating lip glaze,
full spectrum™ hair color, color conserve ™ daily color protect, air control™ hair spray, dry remedy™ daily moisturizing oil
FINE
SPUN
alice
smooth infusion™: style-prep smoother™ and naturally straight, dry remedy™ daily moisturizing oil, air control™ hair spray,
sheer fig nourish-mint™ sheer mineral lip color, golden cypress petal essence ™ single eye color, full spectrum™ hair color
sophie
color conserve ™ daily color protect, volumizing tonic,™ control force ™ firm hold hair spray, goji berry nourish-mint ™ smoothing lip color,
fire maple nourish-mint ™ lip liner, mangosteen nourish-mint ™ rehydrating lip glaze, full spectrum™ hair color
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grandeur
autumn 2014 collection
ANTOINETTE BEENDERS
Global Creative Director
RICARDO DINIS
Artistic Director, Hair Cutting
IAN MICHAEL BLACK
Artistic Director, Hair Color
ALLEN RUIZ
Artistic Director, Hair Styling
JANELL GEASON
Artistic Director, Makeup
TIPPI SHORTER
Artistic Director, Textured Hair
R IE HIR A B AYA SHI
Aveda Editorial Artist, Hair Cut and Styling, New York
JENNIFER ROSKEY
Aveda Mentor Purefessional,™ Hair Color, Cleveland
NICOLE WENZ
Aveda Mentor Purefessional,™ Makeup, Denver
CHRISTOPHER LARSON
Designer
AMIE DUHAMEL
Writer
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we make to the ways in which we give back to society. At Aveda, we
strive to set an example for environmental leadership and
responsibility, not just in the world of beauty,
but around the world.
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