culture

A
CULTURE
CLASH
ALEX
PEONY BLUSH, BURNISHED BRONZE AND OLIVE LEAF
PETAL ESSENCE™ SINGLE EYE COLORS
COLOR OPTIONS™ EYE SHADOW TRANSFORMER
GRAPHITE PETAL ESSENCE™ EYE DEFINER
PEACH LIGHTS PETAL ESSENCE™ FACE ACCENTS
SHEER MUSCADINE NOURISH-MINT™ SHEER MINERAL LIP COLOR
ROSE COPPER NOURISH-MINT™ REHYDRATING LIP GLAZE
PURE ABUNDANCE™ STYLE-PREP™
VOLUMIZING TONIC™
CONTROL FORCE™ FIRM HOLD HAIR SPRAY
AVEDA FULL SPECTRUM™ HAIR COLOR
WE DON’T JUST HAVE A BLUE, WE HAVE A BLUE THAT WE CAN TURN
INTO ANY SHADE. THAT’S WHAT’S AMAZING ABOUT OUR COLORS AND
THAT’S WHAT MAKES THIS LOOK POLISHED.
IAN MICHAEL BLACK
AVEDA ARTISTIC DIRECTOR FOR HAIR COLOR
MEGAN
AVEDA FULL SPECTRUM™ HAIR COLOR, BRILLIANT™ DAMAGE CONTROL,™ VOLUMIZING TONIC,™ LIGHT ELEMENTS™ SMOOTHING FLUID,
AIR CONTROL™ HAIR SPRAY, CACTUS BLOSSOM NOURISH-MINT™ LIP LINER, ROSE COPPER NOURISH-MINT™ REHYDRATING LIP GLAZE,
NEW LILAC PETAL ESSENCE™ SINGLE EYE COLOR
IT’S NOT JUST ABOUT WHAT
COLOR IS GOING TO SUIT YOU,
IT’S ABOUT
BRINGING OUT
SOMEONE’S
PERSONALITY.
WITHOUT TRYING TO BEND IT.
IAN MICHAEL BLACK
AVEDA ARTISTIC DIRECTOR FOR HAIR COLOR
MADDY
PURE ABUNDANCE™ STYLE-PREP,™ VOLUMIZING TONIC,™ CONTROL FORCE™ FIRM HOLD HAIR SPRAY,
AVEDA FULL SPECTRUM™ HAIR COLOR, ROSE COPPER NOURISH-MINT™ REHYDRATING LIP GLAZE
WHAT’S ATTRACTIVE IS BEING YOURSELF AND BEING
WHO YOU WANT TO BE.
ALLEN RUIZ
AVEDA ARTISTIC DIRECTOR FOR HAIR STYLING
RENEE
PURE ABUNDANCE™ STYLE-PREP,™ LIGHT ELEMENTS™ SMOOTHING FLUID, LIGHT ELEMENTS™ TEXTURIZING CREME,
CONTROL FORCE™ FIRM HOLD HAIR SPRAY, AVEDA FULL SPECTRUM™ HAIR COLOR, (OPPOSITE PAGE) SHEER MUSCADINE
NOURISH-MINT™ SHEER MINERAL LIP COLOR, (ABOVE) BERRY BUD NOURISH-MINT™ REHYDRATING LIP GLAZE
FEMININE AND
CONFIDENT, WITH A
CONTEMPORARY
EDGE.
JO McKAY
AVEDA EUROPEAN TECHNICAL HAIR SPECIALIST, LONDON
DANIELLE
PURE ABUNDANCE™ STYLE-PREP,™ PURE ABUNDANCE™ HAIR POTION, CONTROL FORCE™ FIRM HOLD HAIR SPRAY, AVEDA FULL SPECTRUM™ HAIR COLOR
BEING CHIC
IS ABOUT
HAVING YOUR
OWN IDENTITY.
CHOOSE NATURAL MAKEUP OR FULLON MAKEUP. THERE ARE NO RULES.
JANELL GEASON
AVEDA ARTISTIC DIRECTOR FOR MAKEUP
ALEX
PEONY BLUSH AND AQUAMARINE PETAL ESSENCE™ SINGLE EYE COLORS, PLUM TOUCH PETAL ESSENCE™ FACE ACCENTS, MAPLE NOURISH-MINT™
LIP LINER, BERRY BUD NOURISH-MINT™ REHYDRATING LIP GLAZE, AVEDA FULL SPECTRUM™ HAIR COLOR, PURE ABUNDANCE™ STYLE-PREP,™
VOLUMIZING TONIC,™ CONTROL FORCE™ FIRM HOLD HAIR SPRAY
FRIDA
BE CURLY™ STYLE-PREP™
BE CURLY™ CURL CONTROLLER
SMOOTH INFUSION™ NATURALLY STRAIGHT
DRY REMEDY™ DAILY MOISTURIZING OIL
AVEDA FULL SPECTRUM™ HAIR COLOR
PEONY BLUSH PETAL ESSENCE™ SINGLE EYE COLOR
WE’RE BLENDING TEXTURES WITH OUR CROSS-CULTURAL/TRAVELER
INSPIRATIONS. BRAIDS, TWISTS, CURLS, WAVES, SWISHES — IT’S ABOUT
BEING FREE AND BEING ABLE TO DO WHAT MAKES YOU HAPPY.
TIPPI SHORTER
AVEDA ARTISTIC DIRECTOR FOR TEXTURED HAIR
FRIDA
BE CURLY™ SHAMPOO AND CONDITIONER, BE CURLY™ STYLE-PREP,™ DRY REMEDY™ DAILY MOISTURIZING OIL,
BRILLIANT™ HUMECTANT POMADE, AVEDA FULL SPECTRUM™ HAIR COLOR, BURNISHED BRONZE PETAL ESSENCE™ SINGLE EYE COLOR
Unconventional elegance.
Tribal. Ethnic. Earthy.
IT COMES FROM
ONE’S OWN
SENSE OF WHAT’S
GLAMOROUS.
RICARDO DINIS
AVEDA ARTISTIC DIRECTOR FOR HAIR CUTTING
LOIS
PURE ABUNDANCE™ STYLE-PREP,™ AIR CONTROL™ HAIR SPRAY, CONTROL FORCE™ FIRM HOLD HAIR SPRAY, AVEDA FULL SPECTRUM DEEP™ HAIR COLOR,
SHEER MUSCADINE NOURISH-MINT™ SHEER MINERAL LIP COLOR
ANTOINETTE BEENDERS
GLOBAL CREATIVE DIRECTOR
ALLEN RUIZ
ARTISTIC DIRECTOR, HAIR STYLING
JANELL GEASON
ARTISTIC DIRECTOR, MAKEUP
IAN MICHAEL BLACK
ARTISTIC DIRECTOR, HAIR COLOR
RICARDO DINIS
ARTISTIC DIRECTOR, HAIR CUTTING
TIPPI SHORTER
ARTISTIC DIRECTOR, TEXTURED HAIR
JO MCKAY
AVEDA EUROPEAN TECHNICAL
HAIR SPECIALIST, LONDON
RIE HIRABAYASHI
AVEDA EDITORIAL ARTIST, HAIR CUT
AND STYLING, NEW YORK
NICK MARSHALL
AVEDA GUEST ARTIST, MAKEUP, LONDON
JENNY HANDS
PHOTOGRAPHER
DAMIAN FOXE
WARDROBE STYLIST
CHRISTOPHER LARSON
DESIGNER
SARAH K. SAWYER
WRITER
ALEX
PURE ABUNDANCE™ STYLE-PREP,™ VOLUMIZING TONIC,™ CONTROL FORCE™ FIRM HOLD HAIR SPRAY,
BE CURLY™ CURL ENHANCING HAIR SPRAY, AVEDA FULL SPECTRUM™ HAIR COLOR, BURNISHED BRONZE PETAL ESSENCE™ SINGLE EYE COLOR
A
O U R M I S S I O N AT AV E D A
IS TO C AR E FO R TH E WO R LD
WE LIVE IN, FROM THE PRODUCTS
W E M A K E T O T H E WAY S I N W H I C H W E G I V E
B A C K T O S O C I E T Y. AT AV E D A , W E S T R I V E T O S E T
A N E X A M P L E F O R E N V I R O N M E N TA L L E A D E R S H I P
A N D R E S P O N S I B I L I T Y, N O T J U S T I N T H E
W O R L D O F B E A U T Y, B U T A R O U N D
THE WORLD.
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