FINANCE-TV - Media Information 2015

Media Information
2015
Price list no. 5 – valid from 1 January 2015
FRANKFURT BUSINESS MEDIA GmbH – a member of the F.A.Z. publishing group
1 PUBLISHER’S INFORMATION AND CONTENTS
Publisher
FRANKFURT BUSINESS MEDIA GmbH
A member of the F.A.Z. publishing group
Bismarckstrasse 24
61169 Friedberg / Germany
Phone: +49 6031 73 86-17 12
Fax:
+49 6031 73 86-17 09
E-mail:[email protected]
Website:www.finance-magazin.de/finance-tv/
www.frankfurt-bm.com
Managing directors
Torsten Bardohn, Bastian Frien,
Dr. André Hülsbömer
Advertising Manager
Dominik Heyer
(Director Sales FINANCE)
Phone: +49 6031 73 86-17 15
E-mail:[email protected]
Publisher’s
Information and
­Contents
Positioning
Target Audience
& Traffic
Bank account
Frankfurter Volksbank eG
Bank code number:
501 900 00
Bank account number: 6000 017 203
IBAN: DE91 5019 0000 6000 0172 03
BIC: FFVB DE FF
Payment terms
Net payment due within 30 days of invoice date.
Terms and conditions
Terms and conditions valid in Germany apply
to order processing. These may be downloaded at
www.frankfurt-bm.com/agb or obtained from the
­publisher.
The information found in this price list may
be updated over the course of the year.
The latest, binding price list can be found at
www.frankfurt-bm.com/portfolio/finance/.
Advertising
Opportunities
Pricing
Rights of Use
and Second
Window Rights
Programming
Schedule
Technical
Information
for Advertising
Contents
1Publisher’s
Information and
­Contents
2Positioning
3Target Audience &
Traffic
4Advertising
Opportunities
5Pricing
6Rights of Use and
Second ­Window
Rights
7Programming
Schedule
8Technical Information
for Advertising
Customers
9The FINANCE Family
10Advertising Contacts
The FINANCE
Family
Advertising
Contacts
2POSITIONING
FINANCE is the leading German B2B media platform in the corporate
finance area. The German language magazine FINANCE forms the core
of the brand portfolio. This publication and its European counterpart,
CFO Insight, are both leading publications amongst their respective
target groups.
FINANCE-TV reports from the heart of the European corporate finance
world. It assumes the perspective of companies and institutional investors on all issues of modern capital market financing: markets and
bonds, private equity and M&A, treasury and asset management. Essentially, each and every broadcast has to do with corporate balance
sheets and the professional capital market and banking environment.
Monthly review: “So What?”
Once a month FINANCE-TV broadcasts an episode that reviews the
events of the month. Head Anchor Michael Hedtstück takes a critical
look at the markets and dissects the topics that left their mark on that
month. He is not shy in his opinions. Who are the biggest winner and
loser? Who has distinguished themselves with clever remarks and who
has made a fool of themselves? “So What?” provides a pithy look at
the market situation every month.
Examples of FINANCE Talk topics:
FINANCE-TV is central to FINANCE’s daily online news activity
and presents the most important news regarding corporate finance
each day.
Giving Our Opinions
The editorial staff of FINANCE-TV identifies interesting interviewees
to discuss the most relevant topics concerning companies and the
­markets. FINANCE Talks get right to the bottom of issues and provide
answers which get to the point quickly, concisely and insightfully. At
the end of each Talk, guests answer three yes-or-no questions posed
by the host in the “Three Questions” segment. This forces the guest to
really show their true colours on the issues at hand.
Publisher’s
Information and
­Contents
Positioning
Target Audience
& Traffic
Advertising
Opportunities
Pricing
>>> Equity investment cases
(IPOs, raising capital, individual M&A projects, etc.)
>>> Equity capital markets in general
(upcoming M&A projects that affect the entire bourse, consolidation trends, market developments, decisions about prime rates, etc.)
>>> Corporate bond investment cases
>>> Credit markets
>>> “New markets” for institutional investors
(sectors, technologies, regions, issues …)
>>> Best practices and news from corporate treasuries and asset
­management for institutional investors
>>> Additional topics regarding corporate and special financing
Rights of Use
and Second
Window Rights
Programming
Schedule
Technical
Information
for Advertising
The FINANCE
Family
Advertising
Contacts
3A TARGET AUDIENCE & TRAFFIC
Target Audience
Traffic
FINANCE-TV is geared towards chief financial officers, the inter­
mediary and advisory financial communities, institutional investors
and affluent private investors.
Currently, each episode registers an average of 3,000 unique
views. Making all previously broadcast episodes available in the
FINANCE-TV archive will help increase the actual number of
hits on the website over time.
FINANCE Talks regularly feature interviews with corporate decision
makers and competent market experts. These are primarily: CFOs,
­finance directors and corporate treasurers as well as executives
from the banking and consulting spheres such as credit analysts at
rating agencies, equity analysts or market strategists at banks, asset
­managers, researchers, private equity managers.
Publisher’s
Information and
­Contents
Positioning
Target Audience
& Traffic
Advertising
Opportunities
Pricing
Rights of Use
and Second
Window Rights
Programming
Schedule
Technical
Information
for Advertising
The FINANCE
Family
Advertising
Contacts
3B TARGET AUDIENCE & TRAFFIC
Occupational Category (in %)
Job Title (in %)
Corporates64
CEO15.7
Financial Services Providers12
CFO21.9
Advisors10
COO2.1
Investor5
CIO1.0
Other9
Analyst3.4
Consultant6.4
Financial Professional3.4
Management Level (in %)
Head of Department9.0
1. Management Level56
Managing Director5.4
2. Management Level23
Board Member8.0
Other20
Partner1.8
Other Management Level5.4
Other16.5
Annual Turnover (in %)
> €1bn22.9
Sector (in %)
€250m to €1bn18.0
€50m to €250m19.0
Automotive7.9
< €50m40.1
Advisory14.9
Chemical7.0
Energy7.6
Amount of Employees (in %)
Financial services16.4
1,000 and more38.0
IT/Telecommunication9.3
100 to 99928.8
Logistics 6.9
up to 9933.2
Media 7.5
Industry22.5
Publisher’s
Information and
­Contents
Positioning
Target Audience
& Traffic
Advertising
Opportunities
Pricing
Rights of Use
and Second
Window Rights
Programming
Schedule
Technical
Information
for Advertising
The FINANCE
Family
Advertising
Contacts
4 ADVERTISING OPPORTUNITIES
Advertisements can take the form of a classic commercial as well as
sponsoring an editorial focal point.
The customer is responsible for delivering the filmed material in a finalised format (production possibilities can be arranged upon request).
The available advertising opportunities are as follows:
Thematic Partnership
>>> A long-lasting thematic partnership integrates the advertisement
forms described above, makes content-related collaboration
possible and, in addition, includes second window rights for select
produced material.
Spots
>>> Pre-roll Ad: begins before the episode (max. 20 seconds)
TV Panel
>>> A TV panel incorporates content-related collaboration by carrying
out a short survey of three to four questions that are sent to a
defined core target group (e.g. CFOs, finance directors, corporate
treasurers etc.). A FINANCE Panel Talk led by a FINANCE
moderator will then present the results of this survey and include
up to two panel sponsors in the discussion. In addition, the TV
panel results will be published in an article on the FINANCE CFO
website www.finance-magazin.de and in the German language
FINANCE magazine. They will also made available to readers and
viewers as a downloadable PDF.
>>> Presenter spot (sponsorship). Here is where the text
“This episode is brought to you by...” will be shown.
Special Advertising Formats
>>> We invite you to discuss other special advertising formats, such as
placing layer ads during the broadcast, with your contact person
Dominik Heyer.
Online Advertisement
>>> Standard forms of advertising such as banners, pop-ups or skyscrapers in advertising spaces around the content of FINANCE-TV
are marketed by our agency BusinessAd (for contact details,
see point 10).
Publisher’s
Information and
­Contents
Positioning
Target Audience
& Traffic
Advertising
Opportunities
Pricing
Rights of Use
and Second
Window Rights
Programming
Schedule
Technical
Information
for Advertising
The FINANCE
Family
Advertising
Contacts
5PRICING
Advertisements (commercials, sponsorships, thematic partnerships)
Ad Format
Length
Price*
Pre-Roll Ad
maximum 20 seconds
Format sponsorship
The text “This episode is brought to you by…” will appear before and after the programme; for a maximum of 5 seconds each time
1 day (min. 2,5k AI) € 250
1 week (min. 17,5k AI): € 1,400
2 weeks (min. 35k AI): € 2,600
1 month (min. 70k AI): € 4,800
Min. order value: € 1,000
Thematic partnership
Annual costs: € 40,000
10x “Format Sponsorship” or a pre-roll ad
4x content-related involvement / interview per year (subject to approval by the editorial staff)
second window rights for content produced co-operatively;
Exclusiveness: A maximum of five thematic partnerships are possible at the same time.
TV panelContent-related collaboration by carrying out a short survey of 3 to 4 questions within a defined core target group as well as presenting the results of the survey
together in a FINANCE Panel Talk including comprehensive second window rights
€ 8,500
Standard ad form
Placement of banner, pop-up or skyscraper advertisements on FINANCE-tv.de
Available by request (contact: IQ Digital**)
Special ad form
Placement of layer ads during the programme
Available by request (contact: Dominik Heyer**)
*
**
All prices plus German value added tax (currently 19%)
Agency commission: 15%
For contact details, please see point 10
Publisher’s
Information and
­Contents
Positioning
Target Audience
& Traffic
Advertising
Opportunities
Pricing
Rights of Use
and Second
Window Rights
Programming
Schedule
Technical
Information
for Advertising
The FINANCE
Family
Advertising
Contacts
6 RIGHTS OF USE AND SECOND WINDOW RIGHTS
Accordingly, the rights of use can be applied to the playback of
the programme on a customer’s own website and/or at events and/or
on the website of a third party.
The second window rights to an individual talk show cost*:
>>> for a runtime of 3 months
(The right of use belongs to the purchaser alone and
may be used for internal purposes only)
€ 1,200
>>> unlimited time
(The right of use belongs to the purchaser alone and
may be used for internal purposes only)
€ 1,800
>>> unlimited time
(Free to publish to third parties for the purpose of
their own usage as well as for public download from
third-party environments)
€ 2,400
For inquiries regarding the use or transmission of the news format
on other websites, please contact Dominik Heyer (for contact details,
see point 10).
* All prices plus German value added tax (currently 19%)
Publisher’s
Information and
­Contents
Positioning
Target Audience
& Traffic
Advertising
Opportunities
Pricing
Rights of Use
and Second
Window Rights
Programming
Schedule
Technical
Information
for Advertising
The FINANCE
Family
Advertising
Contacts
7 PROGRAMMING SCHEDULE
FINANCE-TV considers clarity and regularity in the programming
schedule as well as a high degree of relevance very important.
The proper combination of the two assures the highest level of viewer
attentiveness as well as the highest rate of viewer retention.
The following subjects will be covered in weekly Talks:
>>> Treasury & Asset Management
>>> Equity Talk
>>> Bond Talk
>>> Private Equity/M&A
>>> Markets
Up to five thematic partnerships are possible at the same time
(see points 4 and 5).
The motto of the FINANCE-TV news team is: “If it’s important to
CFOs, it’s on FINANCE-TV.”
Publisher’s
Information and
­Contents
Positioning
Target Audience
& Traffic
Advertising
Opportunities
Pricing
Rights of Use
and Second
Window Rights
Programming
Schedule
Technical
Information
for Advertising
The FINANCE
Family
Advertising
Contacts
8 TECHNICAL INFORMATION FOR ADVERTISING CUSTOMERS
We prefer to receive the clips in the following file formats
>>> MXF or
>>> Quicktime
Other formats may be possible upon request.
Additional specifications:
Publisher’s
Information and
­Contents
Positioning
PAL SD 16:9 Format 768x576
Target Audience
& Traffic
Advertising
Opportunities
Pricing
Rights of Use
and Second
Window Rights
Programming
Schedule
Technical Information for Advertising Customers
The FINANCE
Family
Advertising
Contacts
9 THE FINANCE FAMILY
FINANCE offers comprehensive information services in the corporate shares and finance market.
The highlight of the product family is FINANCE magazine, which is supplemented by various projects, services and events.
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Online
Research
Events
Eye-catching advertisements,
advertorials and special advertising
formats in:
>>> FINANCE – The Magazine for CFOs
>>> FINANCE – Special publications
>>> DerTreasurer
Online campaigns and attentiongrabbing special advertising formats,
individual positioning through client
microsites on:
>>> www.finance-magazin.de
>>> www.dertreasurer.de
Confidential market analyses, panels or
studies with media impact, e.g.:
FINANCE Events offer up-to-date and
practical content as well as numerous
networking opportunities with financial
decision makers
Portraits and features of important
service providers in the financial market
>>> CFO-Yearbook
Beautiful advertising spaces,
advertorials, special advertising formats
and job advertisements in newsletters
und e-magazines
>>> FINANCE Daily
>>> DerTreasurer
>>> Compliance
>>> Private Equity Panel
Portraits and features of important
market participants from the
restructuring, refurbishment and
insolvency branches
>>> Yearbook Restructuring
www.finance-magazin.de
www.finance-magazin.de/research/
jahrbuecher/
Publisher’s
Information and
­Contents
Positioning
>>> CFO Panel
>>> M&A Panel
www.finance-magazin.de/research/
>>> More meetings and roundtables
>>> Webinars
>>> Commissioned events
www.finance-magazin.de/events/
www.finance-magazin.de
www.dertreasurer.de
www.compliance-plattform.de
Target Audience
& Traffic
Advertising
Opportunities
>>> Structured FINANCE –
The flagship event for CFOs and
Treasurer
>>> German Distressed Assets Conference
>>> German Investor Conference
Pricing
Rights of Use
and Second
Window Rights
Programming
Schedule
Technical
Information
for Advertising
The FINANCE
Family
Advertising
Contacts
10 ADVERTISING CONTACTS
Publisher
For banner advertisements on www.finance-magazin.de
FRANKFURT BUSINESS MEDIA GmbH
A member of the F.A.Z. publishing group
Bismarckstrasse 24
61169 Friedberg / Germany
E-mail:[email protected]
Website: www.finance-tv.de
www.finance-magazin.de
www.frankfurt-bm.com
IQ Digital Media Marketing GmbH
Kasernenstrasse 67
40213 Düsseldorf
Phone: +49 2 11 887 - 26 25
Fax:
+49 2 11 887 - 97 26 56
E-mail:[email protected]
Website:www.iqdigital.de
FINANCE-TV Marketing: Advertisements, Partnerships,
Special Advertising Formats, Sponsorships and Secondary Usage
Dominik Heyer (Director Sales FINANCE)
Phone: +49 6031 73 86-17 15
Fax: +49 6031 73 86-20
E-mail:[email protected]
Advertising disposition
Phone: +49 6031 73 86-17 12
Fax: +49 6031 73 86-17 09
E-mail: [email protected]
Publisher’s
Information and
­Contents
Positioning
Target Audience
& Traffic
Advertising
Opportunities
Pricing
Rights of Use
and Second
Window Rights
Programming
Schedule
Technical
Information
for Advertising
The FINANCE
Family
Advertising
Contacts
FRANKFURT BUSINESS MEDIA
A selection of our media brands
Affiliated companies
A product of:
Phone:
Fax:
+49 6031 73 86-17 12
+49 6031 73 86-17 09
E-mail:[email protected]
Bismarckstrasse 24
Website:www.finance-tv.de
61169 Friedberg / Germany www.frankfurt-bm.com