June 2016 - OFFPRICE Show

2016 SUMMER ISSUE | www.offpriceshow.com
What’s happening at OFFPRICE?
Dear OFFPRICE Exhibitor,
We have so much to share with you about
the upcoming show in Las Vegas and the
Off-price Retailing Magazine! We have
made some exciting changes and we
have some people who we would like
you to meet. We are already seeing
great strides with our buyer registration
and the show floor is quickly filling up.
This is going to be a great show!
Melissa Miller, Marketing Manager
The official opening night party will be
held at Lavo Casino Lounge!
TAKE A LOOK AT
THESE NUMBERS!
15% increase
in buyer
pre-registration!
The Lavo Casino Lounge, located in the Palazzo is a new venue
launched in 2016. Why are these parties important? This is the perfect
time to meet new buyers and set up appointments for the next three
days of the show. The first drink is on us! Come and network, build relationships and say hi to the OFFPRICE Staff!
The show
floor is
already
86% full!
We've ramped up our efforts.
OFFPRICE is now in 6 more publications!
SMART
RETAILER
WESTERN
SOUVENIERS,
GIFTS &
NOVELTIES
EASTERN
PRINT: 25,000 DISTRIBUTION
DIGITAL: 36,000
PRINT: 36,000 DISTRIBUTION
PRINT: 45,000 DISTRIBUTION
DISTRIBUTED AT 40 SHOWS
PRINT: 40,000 DISTRIBUTION
MIDWESTERN
MERCHANDISER
PRINT: 26,000 DISTRIBUTION
MERCHANDISER
GIFTS &
DECORATIVE
ACCESSORIES
MERCHANDISER
That is 236,000 ADDITIONAL
retailers who will see the
OFFPRICE Show ad!
PRINT: 28,000 DISTRIBUTION
DISTRIBUTED AT 11 SHOWS
We have partnered
with the PGA Las
Vegas show to
increase foot traffic!
If you will be featuring golf products,
let us know.
[email protected]
We would like you to meet...
The Buyer Relations Team
The OFFPRICE Show Buyer Relations team is here to help you succeed.
Connect with Angel or Katy and let them know who you would like to
see at the show. They will then investigate and connect with those retailers to extend an invitation to the OFFPRICE Show.
(262) 782-1600
Angel Kamine
Katy Albrecht
The OFFPRICE Show is a great way for businesses
to increase awareness and attract new customers.
Our goal as the Buyer Relations team is to help
each buyer to develop strong relationships with
exhibitors at OFFPRICE ensuring a successful trip.
Some of the ways we do this are through daily
outreach, providing vendor suggestions, extensive research on trending products, social media
networking and utilizing the Buyer Product Requests. With the Buyer Product Requests, we have
the ability to share these photos with our buyers
for pre-show planning purposes. We also market
these Buyer Product Request photos through the
OFFPRICE Show social media platforms. These
photos, along with their MSRP, wholesale price
and OFFPRICE booth price resonates well with
our following. The Buyer Relations team is here as
a resource to both the buyers and exhibitors. With
that in mind, feel free to contact us if you have any
questions or comments!
The Publishing Editor for the Off-Price Retailing Magazine
The 19.3 edition of Off-Price Retailing Magazine will be the first I’ve overseen as Publishing Editor and I’ve made a few changes! You can expect to see editorial photography
and a “Boutiques and Outings” page that will give you a look inside the lives of our buyers. I look forward to sharing my research on retail industry trends with you, as well as
keeping you apprised of what’s happening in fashion. Of course, this edition will continue
to provide the industry insight you’ve come to expect from OFFPRICE, while showcasing
Jasmine Glasheen the inventory and inspiring business models of you, our valued exhibitors.
YOU’RE MISSING
OUT IF YOU’RE
NOT SELLING
HEALTH & BEAUTY
| p. 20|
MARGIN BUILDERS:
SUMMER FASHION
LET ME INTRODUCE
YOU TO...
| p. 26 |
VOL. 19.1 | 2016 | $5.95
VOL. 19.2 | 2016 | $5.95
| p. 12|
POINT OF SALE
STRATEGIES TO
AMPLIFY REVENUE
| p. 14|
NECKTIES,
ZIPPER TIES AND
ACCESSORIES - FIND
THEM AT SELINI NY
| p. 24|
A PICTURE IS WORTH
A THOUSAND WORDS|
p. 35 |
If you would like to advertise
in the next Off-Price Retailing
Magazine, please contact Jack
Doherty at (262) 754-3711
before June 17th.
Let us help you promote your booth.
VENDOR POSTCARD
EXHIBITOR TOOLS
Download a custom ad with your booth number and
promote it on your website and social media. Utilize email
templates to send out e-blasts to your customers!
BUYER PRODUCT REQUEST
Our Buyer Relations team receives numerous product
requests which we then send out to you every week! Send
us your product shots with pricing and Angel and Katy will
then send it to their buyers with your contact information.
www.offpriceshow.com
CALL 262.782.1600
Come see us at BOOTH #
www.offpriceshow.com
SANDS EXPO - LAS VEGAS (LOWER LEVEL)
FASHION WEEK | LAS VEGAS | AUG. 13-16
AUGUST 13-16, 2016
OFFPRICE
SPEND WISELY. VALUE IS NOT A TREND.
• On-Trend
• All Categories
• Below
Wholesale
OFFPRICE
The fastest
growing
category
in retail!
Mail a vendor postcard to your customers and receive a
digital version to email. You must contact
[email protected] to receive the printed postcards.
BE FEATURED ON SOCIAL MEDIA
In addition to your buyer product photos being sent directly
to your potential customers, your products will also be featured in emails and social media highlighting your company
name and booth number.