I N S I D E - Sacramento Association of REALTORS

Transcription

Sacramento Association
of REALTORS®
PRSRT STD
US Postage
PAI D
Permit No. 538
Sacramento, CA
2003 Howe Avenue
Sacramento, California
95825
®
A PUBLICATION OF SACRAMENTO ASSOCIATION OF REALTORS®
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2006
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International REALTOR® Celebration Day
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INSIDE
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Space is limited. Enroll today. To register online, visit
ims.sacrealtor.org. For more information, contact Traci at
[email protected] or 437-1210.
BTI SCHEDULE
Tuesday, October 17
SAR E
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SAR is pleased to announce the launch of an innovative new
educational series – SAR’s Broker Training Institute or BTI.
Using the highly successful Real Estate Training Institute (RETI)
as its template, BTI offers brokers who are new, seasoned or just
completing their course work, critical information on how to
operate a brokerage and avoid common mistakes that could land
them into financial or regulatory jeopardy. BTI is one of the first
series of its kind in the country. The SAR Education Committee
welcomes your participation in our premier series.
As a student enrolled in BTI, you will meet for six half-day
sessions, most of which will be held on Tuesdays from 9:00am
– noon in SAR’s Mack Powell Auditorium beginning Tuesday,
October 17. The cost for the full series is $199. See the schedule
below for the subject matter being covered.
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SAR’s Broker Training Institute Premiers this Fall
20
Panel Discussion
9:00 – 10:45am
Local Brokers address participant questions and various broker
issues
Insurance Concerns
11:00am - noon
Presenter: Mike Mitcheom
Tuesday, October 24
Running a Brokerage from a Legal Perspective
9:00am – noon
Presenter: Dave Tanner
Topics include: Financing options, establishing a trust account,
broker responsibilities, legal aspects of being a broker,
compliance review, DRE requirements
Tuesday, October 31
Creating a Vision and Office Logistics
9:00am – noon
Presenter: Tom Waltman
Topics include: Writing a business plan, business models, budget
issues and concerns, financing with loans vs. personal capital,
setting up an office
Tuesday, November 7
Marketing Your Office and Broker Responsibilities
9:00am – noon
Presenter: Brian McMartin
Topics include: Advertising and marketing, choosing a fictitious
name, and benefits of multiple designations
Wednesday, November 15
Creating a Manageable Filing System
9:00 – 10:30am
Presenter: Laurel Housh
How to Run a Stimulating Office Meeting
10:45am – noon
Presenter: Heidi Maestretti
Tuesday, November 21
Training and Retaining High Producing, Ethical Agents
9:00am – noon
Presenter: Layne Kulwin
Topics include: Training new agents, agent retention and new
agent hiring, responsibilities of broker associates, and what your
role is in ensuring your agents maintain their license and SAR
Membership.
Get Fired Up…Without Burning Out!
By Carol Grace Anderson
More than ever before, we need to get… and figure out how to
stay…fired up!
There’s so much change going on, it can be a challenge to keep
up with it all. But take heart, big changes and challenges are happening everywhere. You’re not alone.
SAR WEBSITE:
www.sacrealtor.org
Stress and burnout are often a result of feeling over-whelmed…
not having enough time or energy to get everything done. When
this happens, every part of your life is affected. Your health, work
life, family life, and social life are challenged. That’s when we
become less productive for starters and can even become physically sick or depressed.
So what’s the solution? Here are three easy but important tips
to get you started and fired up again:
DECIDE. The first step is to decide to have a positive,
fired-up attitude through these overwhelming times. Yes, you can
make that choice. Let it become a habit. Realize that challenge
and change make you grow into a better, wiser, more experienced
person. When we eliminate the fear of failure in our lives, we
can make some powerful decisions. I met Garth Brooks when he
first moved to Nashville. Even after being turned down by every
record label, he stuck by his decision to hang in there no matter
what. That attitude helped make him a superstar.
Continued on page 5
S
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Sacramento Association
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REALTORS®
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2006 SAR BOARD OF DIRECTORS
Leigh Rutledge
President
Alan Wagner
Secretary/Treasurer
Tracey Saizan
President-Elect
Dave Tanner
Immediate Past President
DIRECTORS
Lorin Brown
Judy Covington
Carole Goodin
Gina LaPlaca
Carl Olson
Sherri Radovich
Cathryn Snow
Doug Covill
Shirley Delao
Barbara Harsch
Patrick Lieuw
Betty Pomeroy
Charlene Singley
Linda Wood
SAR MISSION STATEMENT
The purpose of the Sacramento
Association of REALTORS® is to enhance
the ability of its Members to practice their
profession ethically and effectively.
VISION STATEMENT
Our vision is to identify and
communicate innovations, promote
professionalism and affect changes
in the real estate industry to benefit our
Members and the community at large.
Here to Serve You
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SAR STAFF
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Executive Vice President
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Director of Finance and Operations
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Staff Accountant
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Director of Public Affairs
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Director of Professional Standards
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Director of Education and Communications
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Education Assistant
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Director of Meetings & Events
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Meetings & Events Coordinator
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Building Superintendent
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Administrative Assistant
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Commercial Real Estate Coordinator
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Administrative and Retail Assistant
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IT Director
SAR Member Services
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Director of Member Services
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Member Services
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Member Services
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Member Services
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Member Services
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Member Services
SAR Retail Center
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Director of Retail Operations
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Retail Center Assistant
D
President’s
Perspective
TO RESTORE BALANCE, RAISE THE BAR
also passed and signed into law.
Not to be outdone, the California
Association of Mortgage Brokers
sponsored and sheparded to enactment AB 790, establishing the
criminality of anyone misrepresenting themselves as a licensed
real estate broker, mortgage broker
or REALTOR®. DRE is expressly
authorized (not required, unfortunately) to revoke the licenses of
violators.
The ‘normal’ real estate market is officially here. My latest
check of the MLS statistics tells me that a single-family residence
in Sacramento County is on the market an average of 51 days before
it sells, up from 19 days during the market frenzy of less than two
years ago. On the positive side, 51 days is not forever, and home
sellers are beginning to realize that this is not the end of the world;
it’s just the end of a remarkable five-year run of double-digit appreciation.
Nervous though we may be growing about world affairs, reasonable people almost everywhere still seem to think that America - and
California in particular - are good investments. As I write this, the
stock market is near a record high, unemployment remains low, and
interest rates are reasonable and flat. Our economy, if not robust,
is at least growing steadily. And Sacramento remains California’s
most affordable metropolitan region in terms of housing, save only
San Bernardino-Riverside. County-wide, resale home prices have
decreased 5 or 6 % from a year ago, after racing up over 100% in
five years. So much for the bursting bubble.
In theory, these new laws will
Leigh Rutledge
increase the foundational knowledge of sales licensees entering the
2006 SAR President
profession, decrease the incidence
of ill-equipped licensees engaging
in licensed activity, and revoke the
licenses of those who deliberately misrepresent their qualifications
or status as a REALTOR®.
As the dust of that frantic five years begins to settle, some concerns about not-so-subtle changes in the marketplace have come to
light. For one, we have far more inexperienced agents and brokers
in the business than ever before. The California Department of Real
Estate’s (DRE’s) statewide tally of licensees now exceeds 510,000.
About 85% of those licensed in the past few years hold conditional
licenses, meaning they have completed exactly one required certification course and promised to complete two more within 18
months.
What remains to be seen is whether DRE’s implementation and
enforcement of these laws will be timely and effective. It is not
particularly reassuring to know that, as I learned just recently, over
half of DRE’s already-overworked staff of 260 is currently eligible
for retirement. Think of the drain of institutional knowledge that
represents, for any organization.
Another C.A.R.-sponsored and REALTOR®-authored bill, AB
1963 that would’ve eliminated the two-years-experience exemption
for real estate broker license applicants with 4-year college degrees
(but no legitimate real estate experience), also made it through the
Legislature. Unfortunately, the Governor vetoed that bill September
29th for reasons not completely clear. Had it passed, no one
would’ve been able to obtain a California brokers license without a
minimum of two years of documented experience in the real estate
business. That was a good idea, and I hope C.A.R. still agrees it’s
worth pursuing in the next Legislative session.
As professional qualifications go, that’s a pretty low bar. And
frankly, the caliber of client service that some of these new agents
were getting away with in the hot market was abysmal. It was only
the easy circumstances of ample capital and low interest rates that
enabled them to stumble through a close at all.
Now the market is tighter, casting a more discerning light on
agents’ (and brokers’) lack of experience and deficient client service. Unprofessional behavior that was only recently considered
inconvenient and annoying to experienced agents is now unacceptable. Everyone needs to pull their own weight, professionally
speaking.
To our credit, and for the long-term
greater good, organized real estate saw
this problem coming and has taken some
timely legislative action to raise the minimum standards for California real estate
professionals. Many of you will agree with
me that this effort comes not a moment
too soon. The changing market and legal
environment demand a higher level of
professionalism, particularly among the
inexperienced and non-REALTORS®.
In early September, Governor Arnold
signed AB 2429, the Real Estate Salesperson
Licensure Act, into law. Sponsored by the
California Association of REALTORS®,
the legislation requires salesperson applicants - after Sept. 31, 2007 - to complete
all three of the Department of Real Estatemandated pre-license courses prior to taking the license examination. A companion
bill (AB 223) requiring licensees to earn
at least three hours of DRE recertification
credit in the area of risk management was
Like it or not, the pendulum is swinging. If we keep our collective balance and focus on improving the future, it won’t knock us
over. Now, go sell a house.
• No Application Fees
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and events
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*Serving California Realtors
since 1999*
*In some cases, we may require a credit report and/or other information
N. California
(Main Office)
San Jose: (408) 321-8818
S. California
Los Angeles (213) 250-C2A2S7H4
Orange (714) 538-3900
(888) 531-F3A2S7T8
www.CommissionExpress.net
Here is one more reason for you to apply now:
20% off
For new customers on your next deal, from our unbeatable, published everyday low fee
10% off for existing customers
(Mention the promotion code FP-1006 to receive discount - Offer expires December 31, 2006)
L
- 6 437 224
Retail Center Specialist
OFFICE HOURS: M-F 7:30AM - 4:30PM
SAR STORE HRS: M-F 8:00AM-4:30PM
EQUAL HOUSING
HOUSING
EQUAL
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PP
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OR
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NIITTY
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EQUAL HOUSING
OPPORTUNITY
Sacramento REALTOR® is published
monthly by the Sacramento Association of
REALTORS® for the benefit of its membership.
Advertisements and statements of fact and opinion are the responsibility of the authors alone and
do not imply an opinion or endorsement on the
part of SAR officers, members or staff. All material copyright 2006, Sacramento Association of
REALTORS®. All rights reserved.
2 Sacramento REALTOR® • October 2006
Sacramento REALTOR®
Newsletter
Editor:Judy Wegener
Publisher:Ned Foley,
Foley Publications
Design & Layout: Brio Creative
To Advertise: Foley Publications
1-800-628-6983
Editorial Policy
The Sacramento Association of REALTORS® (SAR) welcomes articles
of educational interest to its members. Published articles will feature the
author’s name, title and company; however, no direct compensation will
be paid to the author. SAR reserves the right to edit submitted articles for
length, grammar, and appropriateness.
Articles will be printed in SAR’s publications on a space available basis.
Attempt will be made to publish submitted articles in a timely manner;
however, submission of an article does not guarantee when, or if, it will be
published.
New SAR Members
New SAR Members
As of August 2006
New REALTOR® Members
Robert G. Agcaoili
AtHome Consulting Group, Inc.
2180 Ringwood Ave
San Jose, CA 95131
Mona Akbar
Keller Williams Realty
9355 E Stockton Blvd., # 210
Elk Grove, CA 95624
Ernest L. Alexander
Bruce A Mills, Inc.
1401 El Camino Ave, Ste 200
Sacramento, CA 95815
Patricia G. Anaya
Sun Real Estate Team, Inc
853 Lincoln Way, Suite 109
Auburn, CA 95603
Tressie C. Archer
4180 Truxel Road #150
Carla D. Archie
Prime Real Estate Network
2906 Franklin Blvd
Gary W. Barbee
ZipRealty, Inc.
7311 Greenhaven Dr #206
Christopher S. Barcenas
Sterling Homes
4343 Marconi Ave Ste 4
Bryan M. Boria
First National Real Estate
7467 Rush River Drive
Kenneth V. Boughton
The Sacramento Cornerstone RE
2020 Hurley Way #265
Tony L. Bracy
Parkside Property
155 15th Street
West Sacramento, CA 95691
Matthew A. Burkett
Sun Sun Financial
2934 Gold Pan Court
Rancho Cordova, CA 95670
Noel A. Calvillo
Prudential CA Realty
10540 White Rock Rd, Ste 100
Peter G. Casillas
Arriaga Real Estate
8469 Elk Grove Blvd., Ste 5
Elk Grove, CA 95758
Yedukondalu Chalamcherla
Global Real Estate Services
5713 Cottle Road
San Jose, CA 95123
Macie Chervunkong
Global One Realty
6911 Stockton Blvd Ste 500A
Tailun Ed Chow
Allen Purdy Brokerage
154 Red Ridge Court
Folsom, CA 95630
Daryl C. Collins
First Capital R.E. Investments
1300 National Dr Ste 150
Sacramento, CA 95834-1991
Jeff C. Gibbs
Century 21-Haley & Assoc., Inc
9129 Elk Grove Blvd
Elk Grove, CA 95624
Sandra J. King
The Galster Group
5006 Subrise Blvd., # 201
Fair Oaks, CA 95628
Gregory Crane
5K Realty
203 Sunrise Ave
Roseville, CA 95661
Jessie A. Granado
RE/MAX Gold Sacramento
550 Howe Avenue # 100
Calvin T. Lamb
American Dream Homes
6060 Sunrise Vista Dr Ste 2180
Citrus Heights, CA 95610
Danille M. Dass
Global One Realty
6911 Stockton Blvd Ste 500A
Rachaad D. Hampton
Executive Realtors
2020 Hurley Ste 245
Shai Leib
Pacific West Real Estate
1100 Melody Lane, Ste 132
Roseville, CA 95678
Barry W. Dumnich
Coldwell Banker-Res R E Srv
9250 Laguna Springs Drive
Elk Grove, CA 95758
Jeff J. Hateley
Coldwell Banker-Dunnigan
9165 Elk Grove-Florin Rd #90
Elk Grove, CA 95624
Desiree R. Lewis
Century 21 Select Real Estate
4805 Laguna Blvd., Ste 103
Elk Grove, CA 95758
Michele K. Dutra
RE/MAX Gold Folsom
2340 E Bidwell St
Folsom, CA 95630
Taneisha I. Hellon
Wingspan Mortgage
1875 Century Park East Ste 700
Los Angeles, CA 90067-2501
Rhomsen M. Lopez
Fong Real Estate
915 Douglas Blvd., Ste 3
Roseville, CA 95678
Kathleen A. Dyer
2600 E. Bidwell St., Suite 150
Folsom, CA 95630
Josh E. Horch
SellSmart Advantage
3161 Cameron Park Dr Ste 111
Shingle Springs, CA 95682
Jorge Loredo Jr.
AtHome Realty
7311 Greenhaven Drive, Ste 207
Ross M. Forry
Help-U-Sell Natomas Homes
4690 Natomas Blvd. Ste 130
Jennifer T. Johnson
RE/MAX Gold Fair Oaks
5252 Sunrise Blvd, Ste 6
Fair Oaks, CA 95628
Sherri L. Lynch
Service Direct Realty
2023 N Street Ste 101
Vicente B. Galindo
Advance Mortgage & R E, Inc
600 N. Market Blvd.#400
Kimberly N. Johnson
Dreamscapes Real Estate
2561 Carson Way
Daniel J. Lyttle
8890 Elk Grove Blvd.
Elk Grove, CA 95624
Samuel M. Garcia
REA HomePoint Corp
7150 Elder Creek Rd
Jeffrey A. Johnson
First Nationwide Realty, Inc.
3336 Bradshaw Road, Ste 270
Lacey Mares
Lyon RE Natomas
2400 Del Paso Rd Ste 195
Erica Garcia-Briseno
Lawrence Realty
5104 Adelina Way
Carmichael, CA 95608
Michael D. Kelleher
Lyon RE Fair Oaks
6815 Madison Ave
Fair Oaks, CA 95628
Diana C. Martinez
JVA Realty
3814 Auburn Blvd #72
Continued on page 4
C U S T O M I Z E D
H O M E
L O A N S
ALL YOUR CLIENTS’ HOME LOAN ANSWERS
NOW IN 3 CONVENIENT LOCATIONS!
Kamran Amin
(916) 567-5377
Fluent in Hindi
& Punjabi
Christy Andrei
(916) 567-5354
Fluent in
Romanian
John Burgess
(916) 743-0115
Ed Cardona
(916) 567-5339
Habla Espanol
Maya Vang
(916) 419-1503
Roberta Yang
(916) 295-0697
Fluent in Hmong
Loretta Manfre
(916) 531-0916
Maria SmirnovaGalbo
(916) 213-2136
Fluent in
Russian
Ka Xiong
(916) 478-6803
Jill Maderos
(916) 475-8591
Linda Morgan
(916) 419-1506
Michael Quihuiz
(916) 567-5350
Doug Radovich
(916) 478-6805
Sherri Radovich
(916) 567-5345
Russian
Lilyann Salazar
(916) 616-7461
Mark Shelton
(916) 567-5359
Robyn Sims
(916) 419-1502
Julie Tchang
(916) 567-5386
Fluent in
Vietnamese
Phong Huynh
(916) 419-1507
Fluent in
Vietnamese
Rose Lucas
(916) 478-6804
NATOMAS HOME LOAN CENTER
2281 Del Poso Center Rd., Sacramento, CA 95835
(916) 419-1501 OFFICE • (916) 419-1513 FAX
SACRAMENTO HOME LOAN CENTER
1950 Arden Way, 2nd Floor, Sacramento, CA 95815
(916) 567-5300 OFFICE • (916) 567-5305 FAX
ELK GROVE HOME LOAN CENTER
5010 Elk Grove Blvd., Elk Grove, CA 95758
(916) 478-6800 OFFICE • (916) 478-6820 FAX
Programs subject to change. We have loan offices and accept applications in Washington Mutual Bank. FA - many states: Washington Mutual Bank - ID, OR, UT, WA; and Washington Mutual Bank fsb - ID, MT, UT.
Sacramento REALTOR® • October 2006 3
New Members
Continued from page 3
Michael F. McCoy
5750 Sunrise Blvd., Suite 100
Brett A. Miller
Better Homes Realty/North Vlly
11721 Fair Oaks Blvd
Fair Oaks, CA 95628
Melina Miranda
Century 21 Landmark Network
8801 Folsom Blvd #260
John J. Mora
Apple One Realty
1850 Del Paso Rd Ste B3
Todd R. Newington
West Coast Commercial Realty
9157 Elk Grove Blvd.
Elk Grove, CA 95624
Elizabeth Njenga
SellSmart PRO
11257 Coloma Road Ste A6
Gold River, CA 95670
Cynthia Samuels
Williams Landmark Real Estate
451 Parkfair Drive Ste 1
Virginia G. Simms
WonderAgents, Inc.
850 W. March Lane
Stockton, CA 95207
Christina Valdez
5750 Sunrise Blvd., Suite 100
Robert K. Scherer
Bridge Real Estate Company Inc
6381 Auburn Blvd., Ste A
Rajinder Singh
Elite Mortgage & Investments
3142 Sparrow Dr
Yias Vang
All Stop Mortgage & R E Serv.
2831 Fruitridge Road, Ste # J
Expedita C. Schindler
One Realty & Investments, Inc
6240 Princess Court
Rocklin, CA 95765
Iranzu N. Smith
391 Howe Ave
Alon Shohat
American Heritage R.E. Srvs
120 Blue Ravine Rd. Ste 2
Folsom, CA 95630
Douglas E. Stevens
Fong Real Estate
10100 Fair Oaks Blvd, Ste F
Fair Oaks, CA 95628
Brian J. Shortridge
Esquire Real Estate
5955 Granite Lake Dr., Ste 150
Granite Bay, CA 95746
Michelle M. Stutzman
Burns Home Loans & Realty
8037 Fair Oaks Blvd., Ste 113
Carmichael, CA 95608
Janice S. Simcoe
8525 Madison Avenue, Ste 122
Fair Oaks, CA 95628
Carole L. Thames
ERA Town and Country RE
P.O. Box 1225
Rancho Murieta, CA 95683-1225
Felipe N. Opena
AtHome Realty
7311 Greenhaven Drive, Ste 207
Dolores Padilla
2250 Del Paso Road Ste A
Roberto E. Palma
Hidalgo Properties
7064 Sunrise Blvd Ste B-8
Jessica A. Petersen
Provident R E & Investments
1329 Howe Ave #108
Julie D. Phillips
Broadstone Lending Group, Inc.
4359 Town Center Blvd Ste 210
El Dorado Hills, CA 95762
Julliet J. Prasad
Equity Realty & Mortgage
P O BOX 580503
Elk Grove, CA 95758
Randal W. Prock
Dynasty Financial Corporation
720 Sunrise Ave, Suite C-200
Roseville, CA 95661
Reginald B. Pruitt
RealSpace, Inc.
8512 Hollyberry Way
Elk Grove, CA 95624
Luis A. Quiroz
US Capital Realty
8001 Fruitridge Road, Suite A
Enrique Ramos
Progressive Real Estate & Mrg.
6704 Sao Tiago Way
Elk Grove, CA 95757
Douglas J. Reynolds
2425 Fair Oaks Blvd, Ste 1-2-3
Edward N. Ridad
FNC Realty
223 E. 10th Street
Tracy, CA 95376
Sabrina R. Romero
9250 Laguna Springs Drive
Elk Grove, CA 95758
Clifford John Roth
Massey Advantage Inc.
4531 Shady Oak Way
Fair Oaks, CA 95628
Alejandro A. Salas
9355 E Stockton Blvd., # 210
Elk Grove, CA 95624
Marya Vogt
Coldwell Banker-Dunnigan
9165 Elk Grove-Florin Rd #90
Elk Grove, CA 95624
Joanne Webb
Cat 5 Real Estate Inc.
1150 Iron Point Rd, Ste 180
Folsom, CA 95630
Frieda N. Zachary
Realty World-RE Connection
PO Box 348342
Continued on page 5
New Members
Febe I. Natividad
FNC Realty
223 E. 10th Street
Tracy, CA 95376
Craig Brown
LandAmerica Property Inspection
925 N Point Parkway #400
Alpharetta, GA 30005
Brian Larson
Mother Lode Van & Storage Inc.
11255 Pyrites Way Ste 400
Cynthia Stapp
Fong Real Estate
915 Douglas Blvd., Ste 3
Roseville, CA 95678
Patricia A Nielsen
Nielsen Property Managers
2530 I Street
Sandra L Donaldson
Sterling Financial
4025 C Bridge St
Fair Oaks, CA 95628
Denise Larson
Mother Lode Van & Storage Inc.
11255 Pyrites Way Ste 400
Erica L. Torrez
Nielsen Property Managers
2530 I Street
Jason D. Smith
Smith-Country Real Estate
5931 Power Inn Road
Mike Escobedo
Brandnewhomes.com, Inc.
1100 Melody Lane Ste 229
Roseville, CA 95678
Rich Lester
Edwina Supnet
Rockwell Realty
1081 Rudgwick Drive
Roseville, CA 95747
Helen Kay Farrar
Sterling Financial
4025 C Bridge St
Fair Oaks, CA 95628
Jon Merker
TWFG Insurance Services
2425 Fair Oaks Blvd Ste 1-2-3
Sacramento, CA 95825-7632
Scott Woods
American River Real Estate Inc
9580 Oak Ave Pkwy, Suite 14-A
Folsom, CA 95630
Jerome M. Hunt
Hunt Property Management
11230 Gold Express Dr #310
Porter, James
Jody L. Woods
Woods of California Real Estat
3812 Las Pasas Way
Lynette J. Hunt
Hunt Property Management
11230 Gold Express Dr #310
Rainbow, Gary
Phong Huynh
Washington Mutual Bank
1950 Arden Way 2nd Floor
Riede, Steve
Ken Ives
Ken Ives Home Inspections
612 48th St, Rear House
Sharon B. Stiles
Key Concepts Financial & Ins.
2619 Shenstone Way
Marilyn Jackson
Cedar Roof Care
3173 Fitzgerald Rd
Ka Xiong
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REALTORS
Nicholas G. Alexander
Cat 5 Real Estate Inc.
1150 Iron Point Rd, Ste 180
Folsom, CA 95630
Mark W. Aussieker
MWA Realty
PO Box 348465
Dionne E. Choyce
Landmark Realty Corporation
390 Allaire Circle
N
A
M
Mia R Gunter
Hermann & Hampton
2950 Buskurk Ave Ste 300
Walnut Creek, CA 94597
Kamran Amin
Rung Fang Hsu
Sun Sun Financial
2934 Gold Pan Court
Denise A. Ash
New York Life
2999 Douglas Blvd Ste 350
Roseville, CA 95661
John T. Manikas
Manikas Properties
3006 Clairidge Oak Court
Blaine Bressman
American Capital Home Loans
1501 Sports Dr
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where the big, valuable stuff really happens.
You can take giant steps forward if you
devote your time and efforts to the important areas that need firing up. Just do a little
at a time! Think like a superstar…no matter
what your goals are. It may seem tempting
and easy to quit, to lower your expectations,
to lose your dreams. But if nothing changes,
then nothing changes! Yep. To get different
John Kim
results, we HAVE to do something different. NOW is the time. And don’t ever give
up. We need you.
Throwing in the towel just leads to a
bigger pile of laundry!
Remember the 3 D’s: Decide, Discover,
and Devote. That’s really all there is to getting fired up.
I wish you the best on your changing
pathway. You really can get and keep fired
up!
Carol Grace is a former psychology
teacher, entertainer, and national speaker.
She’s performed on The Tonight Show,
has worked with Faye Dunaway, Sandra
Bullock and others in feature films…has
sung with Roy Clark, Willie Nelson…and
many more. Copyright©, Carol Grace
Anderson. All rights reserved.
A
M
By Sherri Radovich, Washington Mutual
The great news is that the yield on the
10-year Treasury note is at a five-month
low resulting in a decrease in the mortgage
interest rates. Investors are being more
optimistic. This can be attributed to moderating energy prices and the Fed’s decision
to not raise the short-term interest rate last
month.
Talk to your Lender About:
Pre-approval letters that mean something are back! Many buyers are seeking
out loan approval before they ever contact
a REALTOR®. What a great resource for
business, your favorite Lenders.
Is $350 Worth 1 Call ?
Real estate agents involved in investment property sales are
often asked whom they would recommend for property management. The question is, what are the differences between the
various companies? To help you find out, call for our free
report, Selecting A Property Manager. Many agents refer to
HomePointe, and are rewarded with the highest referral fees
paid in the area. Call us to learn more.
(916) 429-1205
Bob Machado
President
CPM, MPM
Visit us for a list of services,
FREE information & rental listings
WWW.homepointe.com
HOUSES - DUPLEXES - CONDOS- APARTMENTS
NOW WITH 3 LOCATIONS TO SERVE YOU!
5896 South Land Park Dr.
(916) 429-1205
8856 Greenback Ln. #A
Orangevale, CA 95662
(916) 988-5300
3931 Durock Rd.
Cameron Park, CA 95682
(530) 677-7917
ETHICS CORNER
CODE OF ETHICS ARTICLE 1
When representing a buyer, seller, landlord, tenant, or other client as an agent,
REALTORS® pledge themselves to protect
and promote the interests of their client.
This obligation to the client is primary, but
it does not relieve REALTORS® of their
obligation to treat all parties honestly.
When serving a buyer, seller, landlord, tenant or other party in a non-agency capacity.
REALTORS® remain obligated to treat all
parties honestly. (Amended 1.01)
CASE INTERPRETATION: Case #110: Obligations Under Exclusive Listing
(Originally Case #7-12. Reaffirmed May,
1988. Transferred to Article 1 November,
1994. Revised November 2001.) (Copywrite
National Association of REALTORS®, Reprinted from
www.realtor.org with permission ).
At the time Client A signed an exclusive
listing agreement with REALTOR® B, they
discussed market conditions and prevailing
prices, and agreed on listing at $156,900.
After six weeks with no apparent interest
in the house, Client A called REALTOR®
B to learn why his property was receiving
scant attention from prospective buyers.
REALTOR® B said, “It’s not hard to diagnose the trouble. Your property is overpriced. That was clear to me by the time we
had it listed for ten days. In this market, it
would take a really interested buyer to go as
high as $149,000 for it. That’s why it hasn’t
been possible for us to push it.” “When you
reached that conclusion, why didn’t you
tell me?” asked Client A. “Because,” said
REALTOR® B, “it wouldn’t have done any
good. I know from experience that sellers
can’t be convinced that they are overpricing
their property until they get tired of waiting
for an offer that will never come. Now that
the market has taught you something that
you would not take as advice, let’s reduce
the price to $148,900 and push it.”
Client A complained about REALTOR®
B to the Board of REALTORS®, detailing these circumstances, strongly insisting
that REALTOR® B had fully agreed with
him on the price at which the property was
originally listed.
Client A reiterated this point strongly at the hearing of his complaint which
was held before a Hearing Panel of the
Board’s Professional Standards Committee.
REALTOR® B did not contest this, taking
the position that at the time of the listing it
was his judgment that a price of $156,900
was fair and obtainable in the market. He
stated that a strong immediate sales effort
had convinced him that the listed price was
excessive, and he defended his action of
reducing his sales effort as he had done in
his discussion with the client. He said that
many years of experience as a broker had
convinced him that once a seller decides on
a definite price for his property, no argument or analysis will shake his insistence on
getting that price; that only inaction in the
market is convincing to the sellers.
The Hearing Panel concluded that
REALTOR® B’s conduct had violated
Article 1 of the Code of Ethics, which
requires REALTORS® to protect and promote their clients’ interests. The panel also
found that since REALTOR® B honestly
felt the original listing price of $156,900
was the fair market value at the time he
listed it, REALTOR® B had not violated the
Code of Ethics by suggesting that the price
be lowered. However, since REALTOR®
B later concluded the property was overpriced, he should have immediately notified
Client A of his conclusion and not waited
for Client A to call him six weeks later.
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Patti Mikulin
Branch Manager
916.643.7010
1515 River Park Drive
Suite 150
Branch Manager
916.727.5700
6301 Sunrise Blvd.
Citrus heights, CA 95610
Scott Kearsing
Dave Cusano
Branch Manager
916.478.3900
9280 W Stockton Blvd.
Elk Grove, CA 95758
Branch Manager
916.781.2100
2901 Douglas Blvd.
Roseville, CA 95661
Jose Luis
Garcia Jr.
Branch Manager
916.515.4400
2250 Del Paso Road B
Larry Nichols
Branch Manager
916.817.8200
2296 E Bidwell Street
Folsom, CA 95630
Marcus Davis
Dennis Calmes
V.P., Area Sales Manager
916.612.1400
V.P., Area Sales Manager
916.939.2140 x225
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† Up-Front Approval is subject to satisfactory appraisal and title review and no change in financial condition. If the rate is not locked or rate protection expires, any rate increases may lower the loan amount for which the borrower qualifies..
Equal Housing Lender. © 2006 Countrywide Home Loans, Inc., 4500 Park Granada, Calabasas, CA 91302. Trade/servicemarks are the property of Countrywide Financial Corporation and/or its subsidiaries. Licensed by the Department of Corporations under the California Residential Mortgage Lending Act. For California residents
and properties only. Some products may not be available in California. This is not a commitment to lend. Restrictions apply. All rights reserved. *As ranked for 2004 by
Inside Mortgage Finance (Jan. 28, 2005), Copyright 2005. 60131
N
C
AT T
M
More than 42 million Americans move
each year, according to the U.S. Census
Bureau. That translates to approximately
18.2 million households who change residence each year.
AT&T knows that today’s consumers
rely on staying connected, not only before
and after, but also during a move.
The Sacramento Association of
REALTORS® (SAR) and AT&T have partnered to provide a unique time- and moneysaving offer to customers of SAR Members
to help make the move into their new home
a little easier.
SAR Members will have the opportunity
to provide each of their customers, prior to
the closing of their home, with an AT&T
Welcome Kit. Each AT&T Welcome Kit
includes a $50 bill credit coupon, along with
a simple how-to guide to set-up all of their
M
L
E
Masters Club Corner
Submitted by Linda Bennett
communication and entertainment services,
with just one call.
AT&T provides all the services new
homeowners want, including high-speed
Internet, flexible calling plans, wireless, and
digital satellite TV, all on one convenient
bill.
Prior to moving, SAR Member customers simply call the unique 800 number listed
in their AT&T Welcome Kit to set up services and receive their $50 bill credit, which
will be applied to their bill within 3 billing
cycles. Plus, SAR will receive a $25 bounty,
which will be used to provide more benefits
to SAR Members!
AT&T Welcome Kits are now available at
the SAR Retail Store.
For more information or to reserve AT&T
Welcome Kits for your customers, please
contact Carl Carlson at (916) 437-1223.
SAVE THE DATE
Bowlathon
Sponsored by Prudential California Realty
Wednesday, October 25th from 10:00am-1:00pm
Cost: $20
Capitol Bowl, 900 W. Capitol Ave, West Sacramento
For more information call Shelley Hescock (916) 214-0591 or shelley.
[email protected]
White Elephant Auction and Potluck
Sponsored by Coldwell Banker Sunrise Marketplace
Thursday, November 16th from 5:30-10:30pm
No cost
Coldwell Banker Sunrise Marketplace
5750 Sunrise Blvd, Suite 100, Citrus Heights
For more information call Jackie Seyb (916) 536-5253
CanTree Building
Masters Club Golf Tournament and
Annual Breakfast
While it may be a bit too late to sign
up to golf at our annual Masters Club
Golf Tournament, it is not too late to
make charitable contributions! Your generosity enables select local non-profit organizations to continue doing their good
work. Know that your donation is greatly
appreciated, and will go toward making
Sacramento a better place to live. This
year’s “WILD WILD WEST”
golf tournament owes a very
special thanks to Nick
Toma, for his encore performance in volunteering
as Master of Ceremonies.
For more information, contact Jennifer Burke at (916)
801-1562.
Save the date! This year’s
Masters Club Annual Breakfast will be
held at the beautiful Arden Hills Country
Club on Friday, November 17. We are
thrilled to announce that Congresswoman
Doris Matsui has graciously agreed to be
the keynote speaker. Special presentations
of all proceeds from the golf tournament
will be made to seven local charities. You
know you love this event, so mark your
calendar! Call George Mijares at (916)
422-9999 for more information.
Network Mixer
The date is set, the time is near, come
enjoy some Masters Club cheer! Mix
and mingle with your fellow MC friends
and enjoy the special ambiance of the
Firehouse Restaurant in Old Sacramento
on Thursday, October 26. Watch your
email for details, or call Kathy Chigbrow
at (916) 539-5353.
Masters Club Brochures
There are still some Masters Club brochures available on a first-come, firstserved basis. If you did not pick up your
brochures, and would now like to come
by SAR and pick them up, please contact
Linda Bennett at (916) 419-3838 to make
arrangements.
Masters Club Qualifying Criteria
This is a re-cap of qualification changes for the 2006 application. Residential
category applicants must have a
minimum volume of $5 million in closed escrows, and
the applicant must have a
minimum of eight (8) ends
to qualify. Alternatively, if
the applicant does not have
$5 million volume, but has a
minimum of 30 closed ends,
this qualifies. All sales must
be within California.
Masters Club application is an “individual” process. All MLS transaction credit
(on each end) is either 50% or 100%. No
other divisions take place. Prospector has
been programmed to calculate the credit
and to total the credit according to the
names appearing on the MLS. It is vitally
important that you keep an accounting of
your production. If you are working with
a TEAM, please be sure that the team
member applying for Masters Club is ON
THE MLS printout. If the information
for LISTING AGENT(S) and SELLING
AGENT(S) isn’t correct, then get it corrected as soon as possible.
This will save you many headaches in
December! For questions or more information, please contact Linda Bennett at
(916) 419-3838.
For any information regarding
Masters Club, you can always visit
www.sacrealtor.org.
Westfield Downtown Plaza
Monday, November 20 from 7:00am – 1:00pm
Sunrise Mall
Tuesday, November 21 from 7:00am – 1:00pm
Country Club Plaza
Tuesday, November 21 from 7:00am – 1:00pm
Please e-mail Tippi Nicholson if you can help at [email protected]
December Main Meeting
Tuesday, December 5
9:00 – 10:30am
SAR Mack Powell Auditorium
CanTree Dedication
Sac 1st Mortgage is pleased to announce that
Cindy Kemp has recently joined the team as a Loan
Consultant in our Roseville office. She is responsible for
business development and ensuring that her customers
receive unparalleled service and financing.
Kemp has an extensive background in sales and
marketing and prides herself on providing exemplary
customer service. She values building relationships
with her clients and within the community, and strives
to consistently achieve results for her customers.
“I’ve always felt that it is paramount to combine a
great product with great service, and I am pleased to
say that my alliance with Sac 1st allows me to act on
that belief!” – Cindy Kemp
Cindy can be reached at 916-337-7171 or
via email at [email protected]
Established in 2003, Sac 1st Mortgage is privately owned and operated, providing enhanced home financing products throughout Northern California, with
offices located in Sacramento, Roseville, Woodland, and Redding. CA DRE License #01390474
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E-
: E
By Dianna Booher, CSP
Mastering face-to-face, phone, correspondence communications isn’t enough
to master business communications these
days. In this ever-growing computer economy, you have to know how to e-mail.
The average worker gets literally hundreds of these electronic messages a week
from a range of sources for a host of reasons
in a multitude of forms. We’ve all heard the
horror stories. E-mail gets lost, intercepted,
rerouted, and unanswered. The “e” in email may very well stand for exasperating
for all its work and inconvenience, or it may
stand for extraneous for its impersonal yet
never-ending nature.
The same was probably said when the
telephone, fax, and other technologies
arrived on the scene. They are, after
all, merely means of communicating.
Understand them and you relate effectively.
Misunderstand them and get lost. But it can
also stand for exceptional. “E” may also
stand for exceptional if you know how to
effectively use this most popular of mediums.
Ask yourself which e-mail messages do
you ignore, discard, rush through? Know
before you go. This is a most unique communication form and its ease, directness,
speed, and accessibility, it can lead to
E
problems. It’s always good advice to look
“or think” before you leap. Decide if your
message is most suited for e-mail. It could
be a phone call, a personal visit, or a formal
letter would be more appropriate.
Because it is so immediate, it must be
handled with judiciousness. This is especially true of emotional messages. It’s a
good idea to think before you type. It can
save everyone a lot of problems and since it
is as easy to send your message to the entire
universe as to a single member, many do.
Limit your distribution. Who really needs to
receive your message? More isn’t always
better. Sometimes it is less effective and if
you continue to send extraneous messages
to unwanting people, they might not heed
your message when it is pertinent.
Say what you mean. Books use chapters, newspapers use sections, plays break
down into scenes.
Structure your message. Provide easy
access with formatting. People need to
know what’s what in an immediate basis
not once upon a time. If you’ve done your
preparatory work, this should be easy.
Use informative subject lines so readers can determine priority. If you need
action, state it in the subject line. In other
words, make it easy for them to respond.
O E
EVP Exchange
By Nelson Janes,
SAR Executive
Vice President
Especially with multiple readers who may
not all have the same information, it is necessary to bring everyone up to speed.
Use good English. Just because it seems
informal doesn’t mean people don’t care
and aren’t making impressions based on
your work.
Off-beat acronyms. What may make
sense to you may not to others. Remember
that humor or tongue-in-cheek remarks
rarely go over in black and white.
Delete regularly. It’s a discipline.
Some people keep everything they receive.
Information pack rats. If it’s that important,
react to it.
E-mail is here to stay. Master it and use
its ease and speed to your advantage.
Dianna Booher, CPS, is CEO of Booher
Consultants, a Dallas-based communications consulting firm which offers training in effective writing, oral presentations,
interpersonal skills, and customer service
communications. Copyright© Dianna
Boooher, 1999. All rights reserved. She is a
keynote speaker and has written 37 books,
including Communicate with Confidence!
[McGraw-Hill]. To bring Dianna’s expertise to your group, call The Frog Pond
Group at 800-704-FROG (3764) or
[email protected]
Update and get them up to speed.
Charged with creating a three-year strategic
plan for the Association
to follow, below is a
summary your leaders’
efforts during a two-day retreat.
Sacramento Association of REALTORS®
Strategic Plan
September 14-15,
2006 Leadership Retreat
How Our Future Looks…
The Strategic Planning Committee began
their session by airing concerns about the
future, expectations of the Association and
strengths that the Association has going
forward….
Strengths
•
•
•
•
•
•
•
•
Concerns
•
From SAR’s
Commercial Division
Sacramento Strip Mall
Conference and Deal
Making Opportunity at SAR
October 25, 2006
8:30 a.m. – 4:30 p.m.
followed by cocktail reception
Hosted by the Real Estate Investment
Institute and Smith-Craine Finance
Get answers to all of your questions
regarding strip mall ownership in the
Sacramento area. If you own a strip mall
or are thinking about developing, financing or investing in one, you need to attend
this event.
Topics include:
• Increase the tax advantages of strip
mall ownership
•
Increase the value of your property
through construction
•
Sacramento retail trends and the
changing market
•
New financing and refinancing
opportunities
•
How to sell your strip mall for the
highest price
•
How to pull a 100% profit by developing a strip mall
•
Managing the risk cycles of strip
mall ownership
•
•
•
•
•
•
•
Staying ahead of the curve of Member
needs
• Getting more on the edge of technology
• Communicating existing value to the
Membership
• Remaining on the forefront of
REALTOR® associations
• Developing a down-to-earth response
to “What SAR does for me”
• Proactive education programs
• Flexible (nimble) association
• First contact by the media
• More involvement by Brokers, including small offices
• Develop value propositions and target
all age groups
• Increase attendance at meetings
• Increase awareness of the value of
Member benefits
• Get the store online
Noted here are the ideas generated by
Committee Members during their sessions
and by senior staff back at the office. Also
indicated are areas where the Committee or
Staff would like to see movement from one
level to the next.
I. Governance & Operations
• Expand annual leadership training to
clarify roles and explain the strategic
plan, business plan and budget as management tools
•
SAVE THE DATE
•
Commercial Holiday
Networking Session
Thursday, November 30
•
SAR Lobby
Participation and involvement by volunteers
Time commitments to serve as volunteer leaders
Value of Membership
Potential Membership decline
Recruiting non-Members
Ethics enforcement and training
Professionalism within the industry
Expectations
For more details visit www.saccommercial.org
5:00 – 6:30pm
Sound financial position
Interest in leadership positions within
SAR and C.A.R.
Organizational skills and education of
SAR Staff
Size of the organization
Strength of the PAC
Number of Scholarships given annually by the SAR Trust
Scope of community involvement
Quality of the store
•
Assess the trend toward diminishing
involvement by volunteers with the
potential need for growing policy-making by staff
Recruit by referral – ask Members to
get another involved
Set up focus groups – particularly
with Gen-Xer’s to evaluate their value
proposition as it relates to being a
REALTOR®, joiner and volunteer
Office visits by Elected Directors and
Staff to assess Members’ needs and
attitudes and to communicate the association’s benefits and value
Continued on page 12
Riding the Waves of Change—2006 Business and Technology Expo
“Keep this going every year… great for
business.”
“Love it! I come every year. I am so
proud to be a Member of the Sacramento
Association of REALTORS!”
“Best Tech Faire yet!”
“Thanks so much for a wonderful and
exciting day of fun and learning and valuable ideas.”
These were just a few of the positive
comments we received from this year’s
Business and Technology Expo evaluations. We were thrilled to realize that
over 700 REALTORS® and Affiliates
took advantage of this information-rich
event – and one of the most successful
technology-based conferences available to
REALTORS® in northern California. Expo
Committee Members credited the high
numbers of participants in part to the move
back to the Fair Oaks Presbyterian Church.
This location proved more convenient for
Members working in the northeast areas of
Sacramento as well as for our colleagues in
Placer and El Dorado Counties.
As in years past, the Expo delivered the
resources, networking opportunities and
educational value participants were seeking. Attendees bounced to the medleys of
the Beach Boys and other surfing music,
while learning about the latest real estate
trends and products from 50 diverse vendors. They gained ideas they could imple-
Computer
Weighing
ment immediately from stimulating speakers Pat Zaby, Allen Hainge and MetroList’s
Bill Miller and Dave Howe. Even lunch
was a hit with delicious sandwiches and
salads provided by the Shark Pit out of
Natomas. If you were unable to attend this
year’s Expo, plan on joining us in 2007.
The event is well worth your time.
We thank the SAR Business and
Technology Expo committee who dedicated many hours to the planning and execution of this year’s event. Committee members included: Chair Bruce Slaton, Keller
Williams Realty; Judy Covington, Keller
Williams Realty; Kimberly Hamersley,
Keller Williams Realty; Dave Howe,
MetroList Services, Inc.; Tim McGuire,
Olsen and Fielding Mayflower; Bill Miller,
MetroList Services, Inc.; Alicia Pagliere,
Davis & Davis Associates; Albert
Reynolds, KMG Mortgage; Samantha
Toronto, HomeGuard, Inc.; Izzy Y-Devine,
HomeGuard, Inc; Richard Zuniga, Four
Directions Real Estate Group.
LUNCH SPONSOR
Big Valley Mortgage
REST STOP SPONSOR
Countrywide Home Loans
BREAKFAST SPONSOR
Human Rights/Fair Housing
Commission
GIVEAWAYS
Sacramento Credit Union
FOLGER EMERSON OF SACRAMENTO
CREDIT UNION GREETS EXPO
ATTENDEES WITH GIFTS.
FRANKLIN COVEY
BOOTH
WELCOMES
EXPO
PARTICIPANTS TO THEIR
Thank you to all of our Sponsors!
MAJOR SPONSOR
MetroList Services
Unleash the Power!
MetroList Services, Inc., is proud to
have completed its sixth year as the major
sponsor of the best REALTOR® Association
Business and Technology Exposition in
the state.
Problems
You Down?
wireless system set up
personal computers, servers
firewall protection
data recovery
virus & spyware ellimination
onsite computer & home repair
office support & home business
We’ll Get You Up And Running
quality professional service no nonsense rates
Advanced Solutions
Toll Free 877.893.5635 or 916.780.4358
TIMOTHY PANTLE, FLANKED BY METROLIST’S DAVE HOWE AND REALTOR® SHARON NODA
BILL MILLER, IS THE LUCKY WINNER OF THE EXTREME AGENT INTO THE EXPO SPIRIT.
MAKEOVER
GETS
SAR S
M
S
Countrywide
Home Loans –
Washington
Mutual –
February Sponsor
June Sponsor
2007 SAR Board of
Director Election a
Success
Taking the leap into the twenty-first
century, SAR decided to try boosting our
number of Member voters by going electronic. We did our research and discovered
that our neighbors at the Placer Association
of REALTORS® had been conducting a
paperless election for a few years, and
found it quite successful. Board Members
and staff reviewed several options and
selected the electronic voting service we
thought was most user-friendly.
It was a risk to move from paper to web,
but one we felt worthy of taking. To our
delight, you agreed. We had our highest
voter response rate in years. If you voted,
we thank you for being part of the process.
Below are the election results.
Tracey Saizan
2007 President
Alan Wagner
2007 President-Elect
Charlene Singley
2007 Secretary/Treasurer
Newly Elected Directors:
Ed Anderson
Doug Covill
Judy Covington
Sally Dunbar
Kathy Fox
Patrick Lieuw
p
-o
3% Co
er
ok
Br
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EVP Exchange
•
Focus on developing targeted communication, service delivery and marketing systems to the different-sized firms,
differing levels of experience and the
four generations now comprising the
Membership
II. Physical & Financial Resources
• Getting the Retail Center on-line has
been a wish and now accomplishing
some components of the project need
to become a reality in the 2007 business plan
• State of the art office equipment will
benefit the Membership by enabling
Staff to reach them more effectively
and recommend to them the latest technological advances and tools made
available through the store and affinity
programs
III. Member Services
• Business Center – To have a homeaway-from-home for the many
Members who work from home
• Business trends and models – To keep
the Membership informed on how their
industry is evolving
• Targeted internal and external communication systems and delivery vehicles
focused on enhancing current knowledge and discussion of future trends
• Develop and offer innovative marketing tools and other services based on
analysis of current and future needs
• Reschedule New Member Orientation
once a week but on staggered days and
at different times to accommodate new
Members’ schedules
• Focus on enhancing current knowledge
and discussion of future trends
• Increase outreach to allied industries
and culturally and ethnically diverse
groups
• Link MetroList and SAR so that
Member information updates can be
entered in only one place
•
•
Public Relations/Community Outreach
Evolving
Organization/Changing
Membership
These are the five categories of Member
service that will be the focus of the 2007
Business Plan. It will detail each area with
action items, deadlines and accountability
to implement the Strategic Plan and to help
move the organization and its Members into
the envisioned future.
Let’s take a brief look now at each of
these categories before detailing them in the
Business Plan.
Government Relations/Political Action
The Team handling this Core Competency
had a number of innovative thoughts to add
to the Business Plan:
•
•
•
•
Increase attendance at C.A.R.’s
Legislative Day by combining their
Tech Day begun in 2006 with our longstanding Tech Faire
Strive for a larger percentage of the
Membership contributing to the PAC
Start a Government Advocacy training
program
Continue legislative tracking and
alerts
IV. Internal & External Relations
• Increase communication to the
Membership of successful public relations and government relations outcomes
• Consider publishing an Annual Report
• Publish Public Advocacy/Political
Action Reports
• Communicate the value of Membership
through publications and office visits
• Establish an Ambassador program similar to that of the Sacramento Metro
Chamber
Association of the Future
Characteristics of an Association of the
Future were ranked by teams within the
Committee with the following consensus
ranking:
1. Promote the highest levels of professionalism
2. Set and enforce business rules
3. Provide business and technology tools
to the Membership
4. Influence public policy
5. Become the trusted source of real estate
information
Discussions at both the Committee and
Staff sessions stressed…
• Communicate what the Association
does and stands for to the Membership
and consumers who benefit from its
activities
• Educate Members and consumers;
institute a broad mentoring program
for new agents; work towards more
diversity in the leadership; support and
expand the Internship Program and real
estate courses at local colleges
• Trust…promote it so that REALTORS®
and the Association are seen as reliable
sources of service and knowledge
Core Competencies
The Committee’s next task was to look
at broad categories of service that the
Association provides its Members to help
carry them into the envisioned future. After
review and discussion, the five existing Core
Competencies were retained:
•
•
•
Government Relations/Political Action
Professional Standards/Behavior
Education
Professional Standards/Behavior
This team made several recommendations
to reach the Association’s primary focus on
professionalism and ethical behavior
•
•
•
•
•
•
•
•
More forward thinking electives such
as the technology module of the CRS
designation program
Bring the CIPS (Certified International
Property Specialist) course to
Sacramento
Provide a local program similar to
C.A.R.’s “Agent QuickStart”
Develop technology training program
similar to RETI covering the following
topics…
• IDS and Generating leads
• Blogs and podcasting
Institute tougher consequences for violating the Code of Ethics and MetroList
Rules, including…
Raise fines
Publish names
Institute the Quality Service Certificate
in Sacramento in conjunction with
C.A.R.
Design a simpler complaint process
Publicize the Ombudsman program to
generate wider use
Education
SAR’s education program is considered a
strength of the Association. Suggestions of
this team included:
•
•
• Call capture systems
• Website basics and domain names
• Technology to market listings (property sites and domain names)
• Technology to market to buyers
(IDX, call capture, niche marketing)
• Smart phones and how to use them
Community Outreach/External-Internal
Public Relations
Each team contributed to this Competency
with fresh ideas:
•
•
•
Establish a Young REALTOR® Club
Establish an Ambassador program to
reach out to Brokers and Managers
Place an article or Q&A by the President
in the local press as a regular monthly
feature
PROPERTY MANAGEMENT
EVICTION SERVICES
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• High Referral Fees Paid
• Fast evictions-Low rates-Highly experienced
• Residential Management Professional (RPM)
• Legal representation in most areas of law
• Creator of the “Certified Rental Program”
• McGeorge School of Law Graduate - 1979
• Full-time property managers
• Director – California Apartment Association
• Experienced vendors available for all needs
• Sacramento, El Dorado, Yolo, Placer counties
• No buy-sell competition
• Special Legal Advisor to Rental Housing Assn
• DRE licensed broker since 1967
• Internet advertising of rental properties
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• SAC Assn of Realtors affiliate member
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“Thank you for the valuable information. My wife and I
appreciate you letting Samuel be in class; would you be able
to recommend an investor?”
Joseph and Giovannie Pico
�
“Nuts & Bolts” Property
Management Class 2nd Tuesday each month
7pm 1401 El Camino Ave. Ste. 200 Sacramento, CA 95815
REALTORS®–if you have any questions in reference to tenant/landlord situations please give me a call
That M&M made life as a landlord simpler and more cost effective.
SAR Educational Offerings
To download registration fliers, visit www.sacrealtor.org/education.
To register for a class, visit ims.sacrealtor.org or contact Traci Sarria at [email protected]
All classes listed below are held in the
VIDEO SEMINARS
Sponsored by SAR and REVEI
SHORT SALE SEMINAR:
H
H
U
D
U
H
Video seminars are worth 3 DRE credits. They cost $16/members; $25/nonmembers
Appraisal
Tues., Oct. 17
9:30am
Consumer Protection
Empowerment Strategies
Thurs., Oct. 19
12:30pm
Consumer Service
Thursday, October 19
Foreclosure
Tues., Oct. 24
9:30am
Consumer Protection
9:00am – noon
For Real Estate People Only
Thurs., Oct. 26
12:30pm
Consumer Protection
Cost: $35 if paid by Tuesday,
Double Your Income in Sales
Tues., Oct. 31
9:30am
Consumer Protection
October 17: $45 if paid after
Fair Housing*
Thurs., Nov. 2
12:30pm
Fair Housing
Tuesday, October 17
Agency*
Tues., Nov. 7
9:30am
Agency
Trust Fund*
Thurs., Nov. 9
12:30pm
Trust Fund
Ethics & Professional Conduct*
Tues., Nov. 14
9:30am
Ethics
Probate
Thurs., Nov. 16
12:30pm
Consumer Protection
Managing Stress
Tues., Nov. 21
9:30am
Consumer Service
Estate Planning For Real Prop. Owners
Tues., Nov. 28
9:30am
Consumer Protection
Procuring Cause
Thurs., Nov. 30
12:30pm
Consumer Protection
S
3 DRE Credits
Many homebuyers have recently purchased with no money down, interest only
loans, while others have refinanced out
their equity. As the housing market slows
some of these homeowners may be forced
to sell (lost job, divorce, death, illness) and
find they are “upside down or underwater”
meaning loan balances and seller’s closing costs exceed the current value of the
home. This how-to-seminar discusses the
economic and income tax aspect of these
types of transactions and presents a step-bystep procedure for listing agents who must
negotiate a short sale with lenders on behalf
of their upside down sellers.
Topics
§ If a seller owes more than what the
home is worth, which is the best
way to go? Add cash? Short sale?
Foreclosure? Pros & Cons of each.
*Testing required after these courses
CRS 2 0 B
E
C
R
B
S
Thursday – Friday, November 2–3
DAY ONE: 8:30am – 5:00pm
§ Recourse versus non-recourse loans..
personal liability issues
Cost: $285 if paid by Tuesday,
October 31
§ Impact on credit scores and debt forgiveness income tax considerations
Skills you will learn:
• Attracting a higher caliber client
§ Special disclosures to insert in the listing agreement, MLS, and /purchase
contract when a short sale is needed to
close escrow
§ Negotiating strategy and tactics
•
Meeting the expectations of the “new
consumer”
•
Dialogues and strategies for building a
referral database
•
Delivery systems to generate a successful referral business
It’s your job…why not love it?
The opportunity to help people everyday.
Unlimited earning potential. Being part of a
great team that’s been going strong for 16
years and offers the most comprehensive
training in the industry.
Sounds good, doesn’t it?
Mortgage Magic, an established leader
among California Mortgage Brokers, is looking
for CA Licensed loan officers to join the team
in our Sacramento Branch. Check us out on
the web at www.mortgagemagic.com,
then call Brian Seva at (916) 285-8940 x101
for more information.
Mortgage Magic
Who says you can’t love your job?
A QUALIFIED 1031 EXCHANGE INTERMEDIARY
DAY TWO: 8:30am – 4:00pm
CA DRE License #01104088
“Trust Your
Exchange to
the National
Leader”
•
•
•
•
•
•
Nationwide Exchange Services
Forward and Reverse Exchange Expertise
Legal Counsel on Staff
Seminars - Newsletter Updates
Free Consultation and Review
Secure Funds Guaranteed by:
“The First American Corporation”
Debra Culbertson
Vice President
Director of Marketing
Kim Nettleman
San Jose
Account Manager
Michele MacMartin Nicole M. De Santis
East Bay
Sacramento
Account Manager
Exchange Counsel
www.firstam.com/1031
Call Today - 800.833.4343
T
Education
NAR R E
A
T
P
Monday - Tuesday,
November 6-7, 2006
9:00am – 4:00pm
Cost: $250
The Real Estate Professional Assistant
(REPA) course is a comprehensive two-day
certification program that provides an intensive introduction to the real estate business
and to the specific ways support staff can
become valuable assets to their employers. Every administrative employee in the
brokerage office, from the listing secretary
to the personal assistant, will benefit tremendously from this quick-start program.
Employers will save time and money with
this resource for professional training while
giving new employees a sense of belonging
and career that comes from identification
with the industry.
Following the course the professionally
trained assistant will:
• Understand the business of real estate
•
Comprehend key marketing concepts
•
Know how to manage the transaction
•
Be familiar with local listing and sales
forms
•
Know the difference between licensed
and unlicensed
•
Understand the types of agency representation and disclosures
•
Know what MLS is and be familiar
with input forms and reports
•
Be familiar with the level of professionalism and ethics expected of them
R
E
S
Cost: $149 for full day
The Six Skills of Great
Negotiators
1:00 – 5:00pm
Cost: $79
Instructor: Joe Still CCIM
Accredited Buyer
Representative Course
Monday and Tuesday,
November 27 and 28
4 DRE CE credits
8:30am-5:00pm (Check-in begins at 8am)
Wednesday, November 8, 2006
2 great workshops that will give you the
skills you need to compete effectively and
create wealth in the changing real estate
market.
•
•
•
•
•
Tax savings for “Real Estate
Professionals” - The rules every
agent and investor should know.
Depreciation - How it can help you
lower your tax bill big time.
Travel and Entertainment - The
rules you need to know about what
you can do, what you can deduct,
and how to keep track.
Entity Structures - Proprietorships,
“S” Corporation, “C” Corporation,
LLC, and Partnerships. What they
are, how they work, benefits and
liabilities of each.
NEGOTIATING FOR A WIN/WIN RESULT!
With Mike Lipsey from The Lipsey Company
Friday, December 1
8:30am – 12:30pm
Cost: $45 for REALTORS® and $55 for non-REALTORS®.
Registration online at ims.sacrealtor.org.
For a registration form visit www.sacrealtor.org or call Janet Whitney at
916-780-5846.
8:30am-4:30pm
•
Listening Skills - The cornerstone of
all agreement creation.
•
Difficult People - The back door to
success.
Cost: $129
DRE credit: 6 hours Consumer
Protection
T
P
A
S
R
SRES
E
S
Monday, November 13
9:00am - Noon
Cost: $10 if paid by Monday,
November 27; $15 if paid after
Monday, November 27
9:00am – 4:00pm
3 DRE Credits
Cost: $399
Register online at ims.sacrealtor.org
1-Day live Course
• 1-Day on-line
• SRES Designation
• Total Cost: $399.00
Tactics and Strategies - Recognize
and use time, authority and counterparts.
SAR’s Commercial Division presents…
DRE credit: 13 hours Consumer
Protection
A Compass for Success - Know your
outcome before you begin.
ties.
Topics
• Your automobile - Are you maximizing your deductions?
•
Cost: $309
Innovative Marketing Techniques
for Buyer’s Reps
• Communication Skills - Identify and
negotiate with the 4 major personali-
Tax Planning Strategies
8:00am – noon (lunch included)
Cost: $89
•
Handling Objections - How the pros
get to yes.
• Lunch included
Register now while seats are still
available! www.realestatepowertraining.
com or (800) 918-9637
A
R
D
B
Geared toward residential real estate
agents and brokers, this class provides an
introduction to investment property analysis. Examples with rental houses, duplexes,
and smaller multi-unit properties are used
to analyze income, leverage, returns and
exchanges into better performing investments. Topics include understanding GRM,
“cap” rates and marketing investment
property.
ABR
Monday – Wednesday,
November 27 – 29
To Register call 1-800-794-1390 or fax
520-325-8950
Prepay Package Discount for all three
days: $379
(REBAC will provide a 12 month FREE
membership to each student who successfully completes the ABR® Course.)
Negotiating for A Win/Win Result is the most innovative course available
for commercial real estate practitioners today. The course was developed
to specifically address the day-to-day issues facing you during real estate
negotiations.
This interactive and high-energy format provides:
•
Take aways that can be implemented immediately
•
Tips that will radically improve your ability to better represent the client
through negotiated settlements
•
Ways around a deadlock with strategies that work: adversarial
negotiating; finding common ground; focusing on the benefits of
thorough preparation; identifying needs and surprises, costs and
questions to ask when negotiating.
The course is being instructed by Michael Lipsey, President of the Lipsey
Company of Sarasota, Florida. His insight into business of commercial real estate
makes him one of the outstanding trainers in the U.S. and abroad.
Sac 1st Mortgage enthusiastically welcomes
Casey Jenkins to their growing team of Loan
Consultants in Roseville. Casey is responsible for
providing his clients with the best financing options
available along with unparalleled customer service.
Over the past 6 years in the mortgage industry
Jenkins has attained extensive knowledge of all aspects
of lending, encompassing residential, commercial,
and construction loans. Through his alliance with Sac
1st, Casey is able to provide a multitude of options to
his clients, and always strives to provide exemplary
communication in his endeavors to assist his clients
with their financing needs.
Jenkins remains actively involved in the local
community, supporting the Placer County Habitat
for Humanity along with coaching basketball at the
Roseville Community Center and assisting with other
events.
Casey can be reached at 916-628-9033 or
via email at [email protected]
Established in 2003, Sac 1st Mortgage is privately owned and operated, providing enhanced home financing products throughout Northern California, with
offices located in Sacramento, Roseville, Woodland, and Redding. CA DRE License #01390474
EVP Exchange
Evolving Organization/Changing
Member
In the newsletter…
•
•
•
•
•
•
More performance-based (how-to)
articles
Shorter more scanable articles
Tech tips
Columns from CRS, ABR, REBAC and
other NAR sub-groups in the newsletter
Regional updates from Sacramento market areas such as Elk Grove, Natomas
and Folsom
News from the Realtists and other
ethnic-based
organizations
in
Sacramento
Two fresh themes came out of the sessions.
One focused on the four generations now
working in the industry, and the other was a
stronger emphasis on technology and its applications within the industry.
•
•
•
•
•
•
Develop Tech User Groups to trade tips
on Top Producer, PDAs and other technological tools
Offer RELAY as a Member benefit
Provide a kiosk in the SAR headquarters
lobby
Get the newsletter and monthly statistics
on the website faster in pdf format
Set up a monitored forum on the website
such as a List Serve or blog
Upgrade technology at the SAR head-
Join the
Roseville Termite
& Pest Control Team
“Customer Satisfaction is Our Only Goal.”
Receive a $20 credit on your Termite Inspection
Fee and/or a $50 credit towards any Termite
Repairs by redeeming this ad.
Call Today 1-866-245-4913
Toll Free
California State LicensePR0182
Proudly serving
Realtors and
Homeowners in
Sacramento, Placer,
El Dorado &
Yolo Counties
Since 1981
quarters to increase technological services and communication capabilities
• Become more of a virtual association by
adding to the website…
• Welcoming video on homepage
• Links to allied trade groups
• List Serve
• Online store
• Month-at-a-glance calendar printable in
pdf
• Featured tech tip
• Leadership photos and bios
• Photo album of Members involved in
various association activities
• Integrated payment platform for on-line
purchases and payments
• Housing assistance loans and programs
• User Groups
• “Change your SAR Information” site
(linked with MetroList)
• Agent Forum including ethics tips, use
of standard forms
• Various opt In Newsletters printable in
pdf
• Develop outreach to Millenials and analyze their value proposition concerning
careers in real estate
• Develop more outreach to cultures in
Sacramento with greater understanding of
their value propositions and how to work
together respectfully
Budgeting Considerations for 2007
To incorporate the new programs, products
and services recommended by the Committee
and staff into SAR’s Business Plans over the
next three years, additional funding will be
needed to…
•
CALL TODAY
TO SCHEDULE AN
INSPECTION
(916) 969-7567
•
Continue building the Commercial
Division
Launch a Leadership Development
Program designed to generate new
leadership among REALTORS® and
heighten awareness of the profession in
political and civic circles
•
•
•
•
Develop additional affinity programs for
Member benefits and savings including
smart phones and PDAs
Investigate installing a business center at
the SAR headquarters
Produce an excellent Centennial celebration and publication in 2008
Upgrade SAR technology to the state-ofthe-art level
Committee Members
Members of SAR’s leadership team who
dedicated two more days of service to develop
the Strategic Plan and changes to the Business
Plan were:
Ed Anderson
Lorin Brown
Paula Colombo
Doug Covill
Judy Covington
Shirley Delao
Sally Dunbar
Kathy Fox
Eva Garcia
Ron Greenwood
Barbara Harsch
Gina LaPlaca
Patrick Lieuw
Mike Lyon
Tim McGuire
Carl Olson
Betty Pomeroy
Sherri Radovich
Leigh Rutledge
Tracey Saizan
Charlene Singley
Bruce Slaton
Cathy Snow
Dick Swayne
Paula Swayne
Dave Tanner
Alan Wagner
Linda Wood
C
O O
E
L
L
R
Thanks to the diligent efforts of SAR Education Coordinator and part-time Archivist Devyn Henry, we now
have a number of new books, tapes and DVDs available for check out. Located upstairs and to the left of the
reception counter, SAR Members are welcome to visit the SAR library weekdays from 7:30am-4:30pm. You
may borrow a maximum of three books, two audio items or two DVDs for three weeks. Simply select the
materials you wish to borrow and take them to the reception counter for check out. Visit the SAR website at
www.sacrealtor.org for our library inventory.
New book titles include:
• Multiply Your Success with Real Estate Assistants
• New Agent QuickStart Guide
• Double Your Money in Real Estate Every 2 Years
• How To Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
• I Would if I Only Had the Time
• Real Estate Marketing Analysis
L
M
Meeting: CENTRAL
Days held: 2nd-5th Tuesdays
Time: 8:30 - 9:30am
Location: SAR Mack Powell Auditorium
Coordinator:
Sherri Radovich, Washington Mutual
567-5345
Organized caravan: yes
Meeting: LAND PARK/POCKET
Time: 8:30 - 9:30am
Location:Elk’s Lodge, 6446 Riverside
Blvd., Sacramento
Coordinator:
Karla Oppliger, Coldwell BankerDunnigan, 422-3756
Linda Morgan, Washington Mutual
284-6167
Organized caravan: no
Meeting: ORANGEVALE
Time: 8:15 - 9:15am
Location: Orangevale Community
Center, 6826 Hazel Avenue, Orangevale
Coordinator:
Pam Poore, Century 21 – Select
536-4200
Meeting: ELK GROVE
Time: 8:30 - 9:15am
Location: Stockman’s Community Serv.,
9275 E. Stockton Blvd., Elk Grove
Coordinators:
Bruce Slaton, Keller Williams, 480-8658
[email protected]
Gary Palmer, Lyon Elk Grove, 683-6600
Meeting: FOLSOM
Time: 8:30 - 9:15am
Location: Folsom Community Center,
West Rm, 52 Natomas Street, Folsom
Coordinators:
Brie Cropp, Chicago Title, 673-1400
Jack Falk, 220-7653
Meeting: WEST SAC
Days held: 2nd and 4th Tuesdays
Time: 8:30 - 9:30am
Location: Yacht Club, 3365 S. River Rd.,
West Sacramento
Coordinators:
Vanessa Haven, 530-514-5936
Dick Goodson, 916-372-5900
Meeting: NATOMAS
Time: 9:00 - 10:00am
Location: Johnny Carino’s, 3860 Truxel Rd.,
Sacramento
Coordinator:
Alyc Maselli, 761-5226
PLEASE NOTE: For caravan guidelines, please contact meeting coordinator
Meetings subject to change
N
(T) Training Rm; (B) Board Rm; (A) Auditorium
2
CRS 210 (A) 8:00am-5:00pm
Affiliate/Finance Forum (A) 9:00-10:30am
CanTree Committee (B) 9:45-11:00am
REVEI (T) 12:30-3:30pm
1
New Member Orientation (B)
8:30am-12:30pm
Interns (B) 2:00-3:00pm
3
CRS 210 (A)
8:30am-4:00pm
Fall RETI (A)
9:00am-12:30pm
6
REPA (A)
9:00am-4:00pm
WCR (A)
12:00-1:30pm
New Member Orientation (B) 12:30pm-4:30pm
7
BTI (A) 8:00am-12:30pm
Regional Meetings (B) Different locations
8:30-9:30am
REPA (A) 9:00am-4:00pm
REVEI Video (T) 9:30-12:30pm
Government Relations (B) 10:30am–12:30pm
Exams (T) 2:00-4:00pm
8
IREM (B) 8:00am-11:00am
Real Estate Symposium (A) 8:00am-5:00pm
New Member Orientation/Key Class (A)
8:30-12:30pm
Interns (B) 2:00pm-3:00pm
9
GRI (A) 8:00am-5:00pm
Realtist (A) 9:00am-11:00am
Masters Club (B) 9:30 – 11:00am
Equal Opportunity (B) 11:15am – 12:30pm
REVEI Video (T) 12:30am-3:30pm
10
Holiday - SAR Closed
13
SRES (A) 8:00am-5:00pm
Prospector Lecture (A) 9:00am-12:00pm
Education Committee (B) 10:30 – 11:30am
New Member Orientation/Key Class (B)
12:30pm-4:30pm
Prospector Lecture (A) 1:00-4:00pm
14
Main Meeting (A) 9:00-10:30am
Community Relations (B)
9:45-11:00am
Exams (T) 2:00-4:00pm
15
New Member Orientation/Key Class (A)
8:30-12:30pm
BTI (A) 9:00am-noon
Interns (B) 2:00pm-3:00pm
16
Dennis McKenzie Class (A) 9:00am- noon
WCR Luncheon (A) 11:00am-2:00pm
17
Masters Club Breakfast (Arden Hills CC)
8:00 – 10:00am
Fall RETI Series (A) 9:00am-12:00pm
Legislative Committee (B) 9:30am-10:30am
20
CanTree Building (offsite)
7:00am – noon
12:30-4:30pm
21
CanTree Building (offsite) 7:00am – noon
BTI (A) 9:00am-noon
Regional Meetings Different locations
8:30-9:30am
Exams (T) 2:00-4:00pm
22
SAR closes at 12:00pm
23
Holiday – SAR Closed
24
Holiday – SAR Closed
27
ABR Class (A) 8:00am-5:00pm
Prospector Lecture (A) 9:00am-12:00pm
12:30-4:30pm
Prospector Lecture (A) 1:00-4:00pm
28
Regional Meetings (A) Different locations
8:30-9:30am
Exams (T) 2:00-4:00pm
29
New Member Orientation (B) 8:30am-12:30pm
Power of Analysis (A) 9:00am-12:00pm
SAR Closed for Staff Development 1:00-2:00pm
Interns (B) 2:00-3:00pm
30
Foreclosure Class (A) 8:30am-12:30pm
Short Sale/REO Class (A) 1:30-5:00pm
Commercial RE Networking Reception (Lobby)
5:00 – 6:30pm
ExperienceCounts
American Home Mortgage’s Sacramento branch 2005 achievements:
• #1 Loan production out of 150 American Home Mortgage branches.
• #1 Pacific Region Branch for the past Twelve Years.
• Closed more than 1,500 loans in 2005.
Dave Heard
Vice President
Branch Manager
Chairman’s Club
Ext.100
Dave Whiteside
Loan Officer
Chairman’s Club
Ext.101
Beth Gewerth
Mortgage Consultant
Chairman’s Club
Ext.140
Jim Marco
Denise Caton
Loan Officer
Chairman’s Club
Ext.104
Loan Officer
Ext.122
Ray Gin
Loan Officer
Ext.102
Jack Maple
Senior Mortgage
Consultant
Ext.110
916.923.9130
800.469.5363 Toll Free
American Home Mortgage
1610 Arden Way, Suite 275
Lic by the Dept. of Corp.
Under the CRML Act.
American Home Mortgage’s knowledgeable loan professionals will assist your buyers in finding
the right loan program to fit their needs!
20 Minute loan approvals! Call today to discuss your clients needs!

I N S I D E - Sacramento Association of REALTORS

Transcription

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