1 Dominant Delivery Of Adults 25-54!

Transcription

1 Dominant Delivery Of Adults 25-54!
Winter 2006
#1 Dominant Delivery Of Adults 25-54!
Clear Channel Radio Delivers The #1 Share Of Adults 25-54…
More Than Any Other Group!
20.3
17.4
15.0
8.0
5.7
5.2
4.6
4.2
Arbitron, Los Angeles, Metro, Winter 2006,
Mon-Sun 6am-12mid, AQH Shares, Adults 25-54
Winter 2006
#1 Dominant Delivery Of Women 25-54!
Clear Channel Radio Delivers The #1 Share Of Women 25-54…
More Than Any Other Group!
Barely fits on the page
22.7
16.9
15.8
7.0
6.2
4.3
4.3
3.2
Arbitron, Los Angeles, Metro, Winter 2006,
Mon-Sun 6am-12mid, AQH Shares, Women 25-54
Winter 2006
#1 Dominant Delivery Of Adults 18-49!
Clear Channel Radio Delivers The #1 Share Of Adults 18-49…
More Than Any Other Group!
19.9
16.3
15.8
9.4
6.3
5.7
5.2
3.8
Arbitron, Los Angeles, Metro, Winter 2006,
Mon-Sun 6am-12mid, AQH Shares, Adults 18-49
Winter 2006
#1 Dominant Delivery Of Women 18-49!
Clear Channel Radio Delivers The #1 Share Of Women 18-49…
More Than Any Other Group!
22.6
17.7
15.1
8.5
6.9
5.1
4.6
2.5
Arbitron, Los Angeles, Metro, Winter 2006,
Mon-Sun 6am-12mid, AQH Shares, Women 18-49
Winter 2006
#1 Dominant Delivery Of Adults 18-34!
Clear Channel Radio Delivers The #1 Share Of Adults 18-34…
More Than Any Other Group!
18.1
17.5
13.1
12.4
8.0
7.6
7.0
2.1
Arbitron, Los Angeles, Metro, Winter 2006,
Mon-Sun 6am-12mid, AQH Shares, Adults 18-34
Winter 2006
#1 Dominant Delivery Of Women 18-34!
Clear Channel Radio Delivers The #1 Share Of Women 18-34…
More Than Any Other Group!
21.9
18.7
12.1
12.0
9.5
6.1
5.7
1.4
Arbitron, Los Angeles, Metro, Winter 2006,
Mon-Sun 6am-12mid, AQH Shares, Women 18-34
Winter 2006 Arbitron
KFI - THE DOMINANT NEWS/TALK STATION!
BILL HANDEL: The Leader in Mornings 12+ and 25-54!
(M-F 5a-9a, AQH Share P12+ and A25-54, Spanish Language Stations Excluded)
KIIS
5.4
KROQ
3.3
KABC
Fa ’05 #1
Su ’05 #1
Wi ’05 #1
Sp ’04 #1
Fa ’04 #1
Su ’04 #1
3.1
Wi ’04 #1
Rush Limbaugh
Fa ’03 #1
Dr. Laura
Adults 25+
Weekdays
9A-12N
Adults 25-54
1.
Wi ’06 #1
Sp ’05 #1
4.4
KPWR
Bill Handel
Bill Handel
#1 with Persons 12+
For the Past 10 surveys
5.5
KFI
4.9
2t.
KIIS
4.5
2t.
KROQ
4.5
3t.
KCBS
3.6
3t.
KLOS
3.6
John & Ken
Adults 25+
Adults 25+
1.
KFI
5.2
1.
KFI
4.9
1.
KFI
4.4
2.
KOST
4.5
2.
KOST
4.6
2.
KOST
4.2
3.
KCBS
4.3
3.
KCBS
4.5
3.
KCBS
4.1
4.
KTWV
3.9
4.
KTWV
4.1
4.
KTWV
3.9
5.
KRTH
3.4
5.
KRTH
3.6
5.
KIIS
3.4
Weekdays
12N-3P
(M-F 9a-12n, AQH Share)
Weekdays
3P-7P
(M-F 3p-7p, AQH Share)
(M-F 12n-3p, AQH Share)
KFI: The Dominant Market Leader For
News & Talk All Day Long!
(AQH Share and Ratings By Daypart, L.A. Metro, Adults 25-54)
M-F 6A-10A
Ad 25-54
Shr
1. KFI
M-F 10A-3P
Rtg
Ad 25-54
Shr
4.4 1.1
1. KFI
2. KNX
1.7
0.4
3. KFWB
1.4
4. KTLK
M-F 3P-7P
Rtg
Ad 25-54
Shr
3.4 0.8
1. KFI
2. KLSX
3.2
0.8
0.4
3. KABC
1.1
1.3
0.3
4t. KNX
5. KLSX
1.2
0.3
6. KABC
1.0
0.3
M-Su 6A-12M
Rtg
Ad 25-54
Shr
Rtg
3.6 0.8
1. KFI
3.6 0.6
2. KLSX
2.8
0.6
2. KLSX
2.1
0.4
0.3
3. KABC
1.8
0.4
3. KABC
1.2
0.2
0.9
0.2
4. KNX
1.4
0.3
4. KNX
1.1
0.2
4t. KTLK
0.9
0.2
5. KTLK
1.2
0.3
5. KTLK
1.0
0.2
5. KFWB
0.5
0.1
6. KFWB
1.0
0.2
6. KFWB
0.8
0.1
Stephanie Miller
Ed Schultz
Randi Rhodes
Al Franken
Janeane Garofalo
LA’S FASTEST GROWING NEWS/TALK!
Stephanie Miller
#2 Talk Radio in Mornings!
KTLK… TSL Leader P25+
Among News/Talk stations!
(M-F 6a-9a, Winter 2006)
(TSL Hour: Min, M-Su 6am-12mid, Persons 25+)
KTLK
11:03
9:06
KFI
9:00
KABC
KRLA
7:14
6:14
KLSX
4:32
KNX
KFWB
Stephanie Miller
A 25-54 Shr Rtg
Stephanie Miller
A 35-54 Shr Rtg
1. KFI
1. KFI
4.9
1.2
6.2
1.6
2. KTLK 1.4 0.3
2. KTLK 1.8 0.5
3. KLSX
1.2
0.3
3. KABC
1.6
0.4
4. KABC
1.1
0.3
4t KRLA
1.1
0.3
5. KRLA
1.0
0.2
4t KLSX
1.1
0.3
4:04
230% Growth
Adults 25+
KTLK Shows Unbelievable Growth
With Adults 25-54 Across All Programs!
(AQH Shares By Dayparts, Adult 25-54, % Change Winter 2005 To Winter 2006)
(AQH Shares, M-F 6am-7pm, % Change
Winter 2005 To Winter 2006)
+938%
+230%
1.4
+115%
1.4
Wi 05
+105%
Wi 06
1.2
1.1
+54%
+36%
0.8
0.7
0.6
0.5
0.5
0.5
0.4
0.1
Winter 05
Winter 06
M-F 6am-9am
Arbitron, Los Angeles Metro, Winter 2006, Selected Stations
Progressive Talk AM 1150 = KTLK-AM
M-F 9am-12N
M-F 12N-3pm
M-F 3pm-7pm
M-F 7pm-10pm
KTLKAM1150.com
WINTER 2006 Arbitron Summary
JIM ROME
WEEKDAYS 9A-12N
JIM ROME HITS IT HOME
(M-F 9A-12N, AQH Share, Selected Stations)
Men 18-49
AM 570 SPORTS
1.
2.
3.
4.
5.
6.
7.
8.
9.
UP WITH MEN IN KEY DEMOS!
(Cume Persons, M-Su 6am-12mid,% Change Wi 05 To Wi 06)
Winter 2005
Winter 2006
+21%
+25%
+19%
KFI
Jim Rome
KSPN
KRLA
KTLK
KNX
KABC
KFWB
KMPC
Men 25-49
3.1
1.3
1.1
1.0
0.9
0.7
0.5
0.4
0.1
1.
2.
3.
4.
5.
6.
7.
8.
9.
KFI
Jim Rome
KSPN
KRLA
KTLK
KNX
KABC
KFWB
KMPC
Men 25-54
3.1
1.6
1.3
1.2
1.0
0.8
0.7
0.5
0.2
1.
2.
3.
4.
5.
6.
7.
8.
9.
KFI
Jim Rome
KRLA
KTLK
KSPN
KNX
KABC
KFWB
KMPC
4.2
1.6
1.4
1.2
1.1
0.9
0.9
0.6
0.1
LOOSE CANNONS
WEEKDAYS 12N-4P
LOOSE CANNONS - ‘DA BOMB’
(M-F 12N-4P, AQH Share, Selected Stations)
118,000 147,400
135,700 163,700
128,200 152,600
Men 18-49
Men 25-54
Men 35-64
Men 25-49
Men 18-49
1.
KFI
1.8
1.
KFI
Men 25-54
2.2
1.
KFI
2.6
2. CANNONS 1.7
2. CANNONS 1.9
2. CANNONS 2.0
3t. KABC
1.1
3t. KABC
1.3
3.
KABC
1.5
3t. KSPN
1.1
3t. KSPN
1.3
4t. KSPN
1.3
4.
KNX
0.9
4t. KNX
1.0
4t. KRLA
1.3
5.
KRLA
0.8
4t. KRLA
1.0
5.
KNX
1.2
6.
KTLK
0.8
5.
KTLK
0.9
6.
KTLK
1.0
7.
KFWB
0.4
6.
KFWB
0.5
7.
KFWB
0.6
8.
KMPC
0.2
7.
KMPC
0.3
8.
KMPC
0.2
Good Times ‘Growth’
Over the Past Year!
AM 570 Evenings
(Cume Persons, M-F 4pm-7pm, % Change Wi 05 To Wi 06)
Wi 05
+30%
Wi 06
The Sports / Talk Leader
+28%
(M-F 7P-10P, AQH Share, Selected Stations)
Adults 25-49
53,700
69,700
Men 18-49
60,900
78,000
Men 25-54
Los Angeles Metro WINTER 2006, AM 570 = KLAC-AM
1t.
1t.
2.
3.
4t.
4t.
5.
6t.
6t.
6t.
AM 570
KFI
KLSX-FM
KABC
KRLA
KTLK
KSPN
KMPC
KNX
KFWB
2.6
2.6
1.8
1.5
0.5
0.5
0.4
0.3
0.3
0.3
Men 25-49
1.
2.
3.
4.
5.
6t.
6t.
7.
8t.
8t.
AM 570
KFI
KLSX-FM
KABC
KRLA
KSPN
KTLK
KMPC
KFWB
KNX
4.8
2.6
2.5
2.0
0.8
0.7
0.7
0.5
0.4
0.4
Adults 25-54
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
KFI
AM 570
KLSX-FM
KABC
KTLK
KRLA
KNX
KFWB
KSPN
KMPC
3.0
2.5
1.8
1.5
0.7
0.6
0.5
0.4
0.3
0.2
Men 25-54
1.
2.
3.
4.
5.
6.
7t.
7t.
8.
9.
AM 570
KFI
KLSX-FM
KABC
KTLK
KRLA
KNX
KSPN
KFWB
KMPC
4.6
3.1
2.5
2.0
1.0
0.9
0.7
0.7
0.5
0.4
AM570RADIO.com
KIIS… The Overall Market Leader
Ryan Seacrest
#1 Again!
that Reaches Over 1.9 Million People Per Week!
(M-Su 6a-12m, P12+, AQH Share and Cume Persons
Rank on AQH Share, Spanish Included)
1,960,500
(M-F 5a-10a, Rank on AQH Shares,
Spanish Excluded)
Women 18-34
Women 18-49
Mon-Fri 5am-10am (AQH Shares)
Mon-Fri 5am-10am (AQH Shares)
1. Ryan Seacrest, KIIS 10.3
1. Ryan Seacrest, KIIS 7.6
2. Kevin & Bean, KROQ
5.7
2. Kevin & Bean, KROQ
5.0
3. Big Boy, KPWR
5.3
3. Mark & Kim, KOST
3.3
4t. Jamie*Jack*Stench, KYSR
2.9
4t. Jamie*Jack*Stench, KYSR
3.2
4t. Mark & Kim , KOST
2.9
4t. Jack-FM, KCBS
3.2
1. Ryan Seacrest, KIIS
6.3
2. Kevin & Bean, KROQ
3.9
3. Bill Handel, KFI
3.8
4. Mark & Kim, KOST
3.6
5t. Jamie*Jack*Stench, KYSR
3.2
4.9
KLVE
1,192,000
4.8
KLAX
934,200
4.3
KSCA
936,800
KFI
4.2
987,200
4.0
KOST
1,206,400
3.8
With Adults As Well!
KBUE
820,400
3.6
Mon-Fri 5am-10am (AQH Shares)
KROQ
Women 25-54
TOP 3
Mon-Fri 5am-10am (AQH Shares)
AQH
Share
Adults 18-34
#2
6.6
Adults 18-49
#1
5.2
Adults 25-54
#3
4.3
A Market Leader,
Survey After Survey!
KCBS
1,187,900
3.4
KRCD
805,600
3.4
Substantial 25-54 Year to Year Growth!
(Rank on AQH Shares, % Change Winter ‘05 To Winter ‘06)
(Rank on Cume Persons, Spanish Included, M-Su 6a-12m)
Sp’04 Su’04 Fa’04 Wi’05 Sp’05 Su’05 Fa’05
3.5
1,345,200
Wi ‘05
Women 25-54!
Wi’06
W18-34
W18-49
W25-54
#2
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
#1
A18-34
A18-49
A25-54
#3
#3
#2
#3
#1
#1
#2
#1
#1
#2
#2
#1
#2
#1
#1
#2
#1
#2
#2
#1
#2
#1
#1
#1
6.5
5.6
4.2
#1
4.5
#1
4.9
4.7
+44% 3.4 #2t
+33%
Wi ’06
4.4
6.4
#1
+35%
+46%
#2
#1
#8
#2
M-Su 6a-12m M-F 6a-10a M-F 10a-3p M-F 3p-7p
Adults 25-54!
4.0
3.3
#2
+20%
3.5
4.4
3.6
#2
+27%
2.9
3.6
#3
#2
+22%
+21%
#5
#4
#9
#4
M-Su 6a-12m M-F 6a-10a M-F 10a-3p M-F 3p-7p
= FAMILIES
Women 25-54
1. KIIS-FM
577,500
2. KOST-FM
438,700
3. KCBS-FM
424,400
4. KROQ-FM
337,000
5. KRTH-FM
334,500
M-Su 6a-12m, Cume, Spanish Excluded
Women 25-54
Teens 12 - 17
Mon-Sun 6a-12m (Cume)
Household has two or
more children Under 18
Mon-Sun 6a-12m (Cume)
+
1. KIIS-FM
507,600
2. KPWR-FM
369,100
3. KKBT-FM
303,100
4. KROQ-FM
244,300
5. KHHT-FM
104,700
=
1. KIIS-FM 331,956
2.
KOST-FM
231,210
3.
KCBS-FM
177,723
4.
KBIG-FM
168,522
5.
KHHT-FM
166,820
M-Su 6a-12m, Cume, Spanish Excluded
Arbitron, Los Angeles Metro, WINTER 2006 – KIIS-FM = KIIS/KVVS 100% Simulcast
235,000+
Active Members
and Growing Daily!
FEB 05 – JAN 06 Scarbourough
M-Su 6a-12m, Cume, Spanish Excluded
KIISFM.com
Almost Half A Million People
That Only Listen To KBIG,
Never Listen To KOST!
(M-Su 6a-12m, Cume Duplication Analysis, Persons 12+)
104.3 KBIG TOP 5 WITH WOMEN!
(M-Su 6am-12m, AQH Ratings, Spanish Stations Excluded)
Women 18-34
Women 25-49
Women 25-54
1. KIIS
1.5
1. KIIS
1.0
1. KIIS
0.9
2. KROQ
0.8
2. KCBS
0.8
2. KOST
0.8
3. KPWR
0.7
3. KOST
0.7
3. KCBS
0.7
4t. KBIG
0.5
4t. KBIG
0.5
4t. KBIG
0.5
4t. KOST
0.5
4t. KFI
0.5
4t. KFI
0.5
4t. KHHT
0.5
4t. KHHT
0.5
4t. KHHT
0.5
4t. KKBT
0.5
4t. KROQ
0.5
4t. KTWV
0.5
Total Week
450,300
Persons 12+
Listen Just To KBIG
Non-Duplicated
KBIG Listeners
Duplicated
Listeners
Some
Like
Only 306,000
Persons 12+
Listen To Both Stations
Total Week
Total Week
Some
Like
Non-Duplicated
KOST Listeners
900,400
KBIG Listeners Have Spending Power!
Persons 12+
(February 05 - January 06 Scarborough, KBIG Indexed To Market)
Listen Just To KOST
KBIG’s Ethnic Appeal Is A Good
Match To The Market!
(Persons12+, Cume Persons %, M-Su 6a-12m)
Hispanic
KBIG
Market
46%
50%
Black
2%
Other
A25-54
W25-54
$100,000+ Annual Household Income
124
141
College Graduate Or More
126
140
Professional Specialty Occupation
122
140
White Collar Occupation
129
137
Home valued at $500,000+
127
152
52%
8%
A Market Favorite
With At-Work Listeners!
42%
Clear Channel Covers the Market
with Hispanic Women 25-49!
(AQH Shares, M-F 8A-5P, Women 18-49 At-Work Listening, Spanish Excluded)
7.4
7.1
6.5
(AQH Rating, M-Su 6a-12m, Hispanic W 25-49, Spanish-Language Excluded
6.2
5.9
0.9
KIIS
KOST
0.7
0.3
KPWR
KTWV
0.2
vs
CBS/EMMIS
V
KT
W
BS
0.4
KC
KROQ
KO
ST
0.4
IG
KRTH
K
B
0.4
KI
KHHT
IS
0.5
KBIG
COMMUNITY 104
Has 33,000+ Members
and Growing Daily!
www.KBIG104.com
Winter 2006 Station Summary
3.1
Fall 05
Win 06
2.4
2.5
+31%
1.8
+40%
A25-54
Women 18-49
Women 25-49
Mon-Fri 5am-10am (AQH Ratings)
Earning High Incomes:
Household Income $75,000+
Household Income $100,000+
%Comp
Index
55%
38%
156
173
21%
15%
154
171
61%
34%
7%
116
139
139
22%
18%
62%
155
159
151
W25-54
Mon-Fri 5am-10am (AQH Ratings)
1.
Ryan Seacrest, KIIS
1.5
1.
Ryan Seacrest, KIIS
1.5
2.
Kevin & Bean, KROQ
1.0
2.
Kevin & Bean, KROQ
0.9
3t. Jamie*Jack*Stench, KYSR 0.6
3t. Jamie*Jack*Stench, KYSR 0.7
3t. Mark & Kim, KOST
0.6
3t. Mark & Kim, KOST
0.7
3t. Jack-FM, KCBS
0.6
3t. Bill Handel, KFI
0.7
Very Well Educated:
College Graduate
Post College Graduate
Homeowners:
Own Home
Home Value $500,000-$999,999
Home Value $1 Million +
Professionals:
Professional
Management, Business, Finance
White Collar
Scarborough Jan 05 – Feb 06 P18+
Music/Video’s
Online
Up & Coming Artist Photos
On-Demand Performances
Artists
& Links
WINTER 2006
Arbitron Summary
HOT 92 JAMZ
HOT 92 JAMZ
CONSISTENTLY TOP 5 WITH WOMEN!
TOP 5 ADULTS 18-34!
(M-Su 6am-12m, AQH Ratings, Spanish Stations Excluded)
(M-Su 6am-12m, AQH Share, Spanish Stations Excluded)
Women 18-34
Women 25-49
Women 25-54
1. KIIS
1.5
1. KIIS
1.0
1. KIIS
0.9
2. KROQ
0.8
2. KCBS
0.8
2. KOST
0.8
KROQ
3. KPWR
0.7
3. KOST
0.7
3. KCBS
0.7
HOT 92
4t. KHHT
0.5
4t. KHHT
0.5
4t. KHHT
0.5
4t. KOST
0.5
4t. KFI
0.5
4t. KFI
0.5
4t. KBIG
0.5
4t. KBIG
0.5
4t. KBIG
0.5
4t. KKBT
0.5
4t. KROQ
0.5
4t. KTWV
0.5
Total Week
Total Week
KIIS
Total Week
6.4
KPWR
5.7
5.5
3.0
KCBS
2.7
KKBT
2.7
KOST
2.5
HOT 92 JAMZ
HOT 92 Jamz
Balanced 25-54 Ethnic Audience
#1 English Station Delivering
Ethnic Adults 25-54!
(M-Su 6a-12m, Persons 25-54, AQH Persons %)
BLACK
H ISPANIC
7
3
12
OTH ER
13
28
(M-Su 6am-12m, AQH Shares, Black and Hispanic, Spanish Excluded)
41
19
46
47
HOT 92
3.8
90
41
3.1
KPWR
54
25
68
51
29
19
8
M ARKET
2.8
KIIS
KJLH
KKBT
KT WV
KPWR
HOT 92 JAMZ
2.7
KTWV
HOT 92
The Best 18-49 Delivery!
(M-Su 6a-12m, Persons 12+, AQH Persons %)
2.6
KJLH
KOST
2.4
TN12-17
1%
A50+
7%
A35-49
21%
A50+
21%
T12-17
9%
18-49
63%
KBIG
KKBT
2.1
KCBS
2.1
KRTH
1.9
KKBT
A50+
55%
18-49
43%
A18-24
17%
2.1
A25-34
19%
A18-24
5% A25-34
6%
TN12-17
28%
18-49
70%
A18-24
25%
A35-49
31%
A35-49
33%
KTWV
A25-34
22%
50,000+ Active Members
and growing daily!
WINTER 2006 ARBITRON, HOT 92 JAMZ = KHHT-FM
Hot92Jamz.com
With Women!
The Market Leader with
Adults and Women!
(AQH Share, M-Su 6a-12m, Spanish Excluded)
(M-F 7p-12m, AQH Share, Spanish Excluded)
Women 18-49
Women 25-54
Women 35-64
Adults 25-54
Women 25-54
7.0
4.8 KOST
1.
KIIS
7.0
1.
KIIS
5.6
1.
KOST
6.4
KOST
2.
KOST
4.2
2.
KOST
4.8
2t.
KFI
5.2
KFI
3.
KCBS
4.1
3.
KCBS
4.3
2t.
KTWV
5.2
KHHT
3.5
KFI
3.7
4.
KROQ
3.7
4.
KFI
3.4
3.
KCBS
3.9
KIIS
3.5
KCBS
3.6
5t.
KBIG
3.1
5.
KTWV
3.3
4.
KRTH
3.7
KJLH
3.6
KCBS
KOST… #1 reaching the fast-growing
and highly desirable Asian population!
ASIAN
18+
Target
Persons S
218,650
32.4%
2. KIIS-FM
171,770
25.5%
3. KTWV-FM
110,355
16.4%
4. KBIG-FM
107,005
14.3%
5. KFWB-AM
106,013
15.7%
6. KROQ-FM
99,239
14.7%
Mark & Kim... Leaders In AM Drive!
(AQH Ratings, M-F 6am-10am, Spanish Excluded)
AM DRIVE
Women 18-49
% of
Target
1. KOST-FM
U.S. Census P0+
12.3%
7.9%
38.4%
93,039
13.8%
8. KYSR-FM
85,076
12.6%
9. KPWR-FM
75,070
11.1%
10. KRTH-FM
68,741
10.2%
Asian
Black
Other
Hispanic
Scarborough Report, Feb. ‘05 – Jan. ‘06
KOST… Delivers Upscale Consumers!
(Feb ’05-Jan ’06 Scarborough, KOST indexed to Market, Adults 18+ Index)
AM DRIVE
Women 25-54
AM DRIVE
Women 35-64
1.
KIIS
1.8
1.
KIIS
1.6
1.
KFI
1.4
2.
KROQ
1.2
2.
KROQ
1.0
2.
KOST
1.3
3t.
KOST
0.7
3t.
KOST
0.9
3.
KTWV
1.0
3t.
KYSR
0.7
3t.
KFI
0.9
4.
KIIS
0.9
3t.
KCBS
0.7
4.
KYSR
0.8
5t.
KCBS
0.8
Market Favorite in Middays!
41.4%
7. KMZT-FM
3.2
4.6
KIIS
4.3
(AQH Ratings, M-F 10am-3pm, Spanish Excluded)
MIDDAY
Women 18-49
MIDDAY
Women 25-54
MIDDAY
Women 35-64
1.
KIIS
1.4
1.
KCBS
1.3
1t.
KOST
1.5
2.
KCBS
1.2
2t.
KOST
1.2
1t.
KTWV
1.5
3.
KOST
1.1
2t.
KIIS
1.2
3.
KFI
1.4
4.
KBIG
1.0
3.
KTWV
1.0
4t.
KRTH
1.0
5t.
KRTH
0.8
4t.
KFI
0.9
4t.
KCBS
1.0
$75,000+ ANNUAL INCOME HOUSEHOLDS
123
OWN OR LEASE A LUXURY VEHICLE
111
Market Leader In PM Drive!
COLLEGE GRADS OR MORE
118
(AQH Ratings, M-F 3pm-7pm, Spanish Excluded)
WHITE COLLAR OCCUPATION
130
OWN RESIDENCE
107
PM DRIVE
Women 18-49
PM DRIVE
Women 25-54
PM DRIVE
Women 25-64
1.
KIIS
1.5
1.
KIIS
1.3
1.
KOST
1.3
2.
KCBS
0.9
2t.
KOST
0.9
2.
KTWV
1.0
New KOST Rewards
3t.
KOST
0.8
2t.
KCBS
0.9
3.
KFI
0.9
Over 15,000+ Members
And Growing Daily!
3t.
KROQ
0.8
3t.
KBIG
0.7
4t.
KRTH
0.8
4.
KBIG
0.7
3t.
KFI
0.7
4t.
KCBS
0.8
Arbitron, Los Angeles Metro, Winter 2006
KOST1035.com
OVERVIEW
Streaming and Gateway Ads
728 x 90 Leaderboards
• :15-second Video Gateway
Email Blasts and Websites
• 234 x 60 rotating banner
• :30-sec or :60-sec Commercials
• 300 x 250 synchronized banner with audio
KIISFM.com
STAR987.com
HOT92Jamz.com
KBIG104.com
“LA’s #1 Hit Music Station”
“Today’s Music Alternative”
“Mega Old School & Today's R & B”
“Upbeat Favorites,
Fewer Commercials”
KOST1035.com
AM570radio.com
KTLKAM1150.com
KFI640.com
“Southern California’s Soft Rock
With Less Talk”
“AM 570 Sports”
“LA’s Progressive Talk”
“More Stimulating Talk Radio”

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