Anew

Magazines are not trophies anylonger!
You plant them and they bloom, they get ripe and they die.
Magazines today are seeds.
Yo u a l w a y s h a v e t o p u t i n t h e g ro u n d
a new s e e d ANEW.
ANEW is a new flower
New is doomed to become old.
In the age of Twitter, Facebook and Youdowhatever, you can’t just water your
flowers, you need to plant them ANEW over and over again.
ANEW is n o t a new magazine is a completely different way of looking at things.
ANEW is a philosophy. Like the coolest Greek philosopher Heraclitus ANEW insists on ever-present
change in the universe. As stated in the famous saying, “No man ever reads the same magazine twice.”
ANEW looks for destinations and is a destination in its own right. The quality paper and sexy printing
are for those who still like to leave coffee stains on glossy covers on Sunday morning. ANEW is precious
but not uptight. ANEW is the coaster for your beer and the tray for your breakfast.
ANEW believes that we live in a society where everyday we need to r e i n v e n t ourselves
ANEW. From the way we speak, to the way we c o m m u n i c a t e , the way we d r e s s , e a t ,
s e a t ,w a l k , m o v e ,s l e e p ,l o v e ,h a te
and d r e a m .
ANEW is a jungle of visions, a crowd of sensations, a systems of impulses. ANEW goes online and
between the lines.
Anew is against perfection because it always seeks satisfaction.
Anew
is a trap for those who bore us and is a trip for those who make us laugh.
ANEW is digital and tactile.
A NE W is Spring. ANEW is Autumn. ANEW is fashion.
ANEW is vintage. ANEW is Wunder. ANEW is a window.
ANEW is a door. ANEW is a hole. ANEW is a room.
Anew always stops in the right place
Anew is m u s i c . Anew is art. Anew is l i t e r a t u r e .
is a r c h i t e c t u r e and d e s i g n ,
f o o d and t r a v e l . Anew is n e w s . Anew is n o w and t h e n , o n c e and a g a i n , u p and
d o w n , w e s t and e a s t , c o l d and h o t , f l a t and s p a r k l i n g .
Anew
Anew is culture and c o u t u r e .
Anew is a world inside a village.
Anew is wrongly right and rightly wrong.
Anew is not a club or a hub.
Anew is a bar and barn, naturally urban and rough like nature.
Anew is a messenger.
Anew
anew
ANEW is for
dream
Anew has no brakes.
YOU to think and start every time you wish ANEW!
wants you to read images, to look at words, listen to stories, to close your eyes and
and anew, over and over anew.
What’s ANEW? A home
Anew is our home. It is a house where people meet and where we entertain
our friends. A place in which we would hope in an unexpected buzz from
an old friend who would bring a cool newcomer.
Anew home welcomes those who like to bring us simple wonderful things,
a thought nobody thought about, a thing nobody saw before, a gift precious
and unique, a different vision, anew point of view.
Anew is a home with many windows. Anew has stairs to climb and stairs to fall.
Anew is about the ups and downs of life, the yes and no of style. Anew is a closet
and table, a chair and couch. We want Anew to be a tool capable of bringing
to the reader an insight of what goes on in this house; and it will be a way
for us to share our network of friends with all of you.
Crafted from the finest paper stocks, using the highest production values,
the intricate assemblage of ANEW magazine, as well as its format, gives the
title a collectible appeal and makes the magazine an object of art in and of itself.
Our advertisers and partners become a perennial part of Anew magazine’s
limited edition series.
Anew, distributed worldwide and printed in Italy by Nava Press, is a magazine
to keep, to collect and to read.
clockwise:
Visual feature on the historical London Terrace
Building and the people living there.
Photos by Lina Bertucci
Visual feature on Mr. Kawamoto and his haunted
neighborhood. Text and photos by Charles Ray.
Letter to the the editor by Bernard Henri Lévy
[ ANEW ]
concept
Anew cover
Each ANEW issue will invite artists to create its covers
and invade its front and back pages, overthrowing advertising
logic and commercial strategies.
Dan Colen front cover. Issue 2
Dan Colen back cover. Issue 2
Rob Pruitt front cover. Issue 1
Douglas Gordon back cover. Issue 1
[ ANEW ]
concept
Anew Entrance Hall
Welcome in it!
Chefs will show you how cooking anew, writers will tell you their stories
anew, editors will show you rooms with views completely anew.
We will share views on architecture but also on interior decoration;
on science and craftsmanship; on fashion and style, on cinema and music.
clockwise:
The fabulous world of Walter Bosse by Udo
Kittelmann
Talking about Jean Prouvé by gallerist Patrick Seguin
Curator for International Art at Tate Modern Mark
Godfrey on “attitudes” in contemporary art
Filmmaker, musician and writer Dustin Lynn
on his italian trip.
[ ANEW ]
concept
Anew Living Room
Anew door is open for our friends and exuberant contributors to meet,
chat, look, feel, think and have fun. We would organize dinner parties
through which we would mix and blend guests hoping to create open and
creative conversations on the most different themes. And why not, we
would set up blind dates between friends whose minds think alike.
We would debate on Anew topics, anew trends, anew words abruptly
brought at the centre of the worldwide stage.
clockwise:
Pages from a diary by Michael Costiff
Mananimal by Davíð Þór Jónsson
Canvas by Los Angeles-based artist Matt Connors
Artistic project by Pawel Althamer
The way of looking at interiors by Dimore Studio
[ ANEW ]
concept
Anew Mirror Room
ANEW wardrobe, jealously kept in our mirror room,
curated and organised by Coco with stylists, artists and photographers.
This wardrobe will have a very specific aesthetic code and mood,
which blends contemporary fashion, unique vintage pieces
and an endless sense of style.
clockwise:
Photo by Yelena Yemchuk
Photo by Sofia Sanchez&Mauro Mongiello
Photo by Pierpaolo Ferrari
Drawing by Grillo Demo
[ ANEW ]
concept
Editorial Team
Francesco Bonami
Director of the Venice Biennale,
2003 and curator of the Whitney
Biennial, 2010. He is the Artistic
Director of Fondazione Sandretto
ReRebaudengo, Pitti Immagine
Discovery and Enel Contemporanea.
He just published with Mondadori
the new book Maurizio Cattelan;
Autobiografia non Autorizzata.
His Lo potevo fare anch’io, published
by Mondadori, is a best seller among
art books. In 2010 he was awarded
the Legion of Honor by the Republic
of France.
Martina Mondadori
Founder and President of Memoria,
a company specializing in cultural
marketing and dissemination
of communication messages
of certain brands through a cultural
project. She serves as a member
of the Board of Directors
of the italian publishing house
Arnoldo Mondadori as well
as the one of the Serpentine
Gallery, London.
Coco Brandolini d’Adda
She has worked as assistant
to Oscar de la Renta, Nina Ricci,
Alberta Ferretti, she was fashion
consultant for Bottega Veneta
and now she is creative consultant
for the haute couture collection
of Dolce&Gabbana.
She is considered an international
style icon.
[ ANEW ]
Christoph Radl Founder and Creative Director
of R.A.D.L.&, a company specialized
in art direction, communication
and graphic design. He has worked
with Sottsass Associati since 1981.
He is art director of Interni
and of GCasa since 2009.
He has designed catalogues,
for many international museums
and galleries, including Museum
of Contemporary Art Chicago,
Whitney Museum, Palazzo Grassi,
Guggenheim Bilbao, Pinacoteca
Giovanni e Marella Agnelli,
Neue Galerie Graz, Foundation
ReRebaudengo and Qatar Museums
Authority.
Gianluca Reina
He has created and developed
a presence in Italian editorial hard
copy, such as the Italian edition
of Maxim, the Italian edition of 20
Anni, the fashion magazine Uomo,
and many other periodical
publications. He was the editorial
director of Jackson Libri,
an historical Italian publishing
house issuing products related
to the world of computers and new
technologies. He represents
Fasten Seat Belt, a company
active in the publishing and creative
industry.
editorial team
Contributors
High access to the most influential contemporary opinion leaders
and creative talents. Among them:
Caitlin Cronenberg1, Xavier Dolan, Ginevra Elkann2, Dimore Studio,
Richard Mason, Mohsin Hamid, Charles Ray, Rudolf Stingel 4,
Urs Fischer, Yelena Yemchuk, Samuel François, Faye Toogood, Dan Colen,
Michael Costiff, Grillo Demo, Alix Duvernoy, Olafur Eliasson,
Pierpaolo Ferrari, Massimiliano Gioni, Mark Godfrey, Will Hunter,
Udo Kittelmann, Ruth Rogers, Taiye Selasi,
Robert Rabensteiner, Roe Ethridge, Hans Ulrich Obrist,
Sara Thornton, Ritesh Batra, Tom Dixon5, Jovanotti 6, Tim Marlow,
Bompas&Parr7, Amos Gitai8, Sara Vanderbeek, Dustin Lynn,
Christian Louboutin9, Jonathan Franzen10, Patrick Kinmonth11,
Carsten Höller12, Martino Gamper13, James Franco14, Rodarte15, Julien d’Ys16,
Janine di Giovanni, Robert Pruitt, Douglas Gordon17, Felipe Solano18,
Sofia Sanchez & Mauro Mongiello19, Paweł Althamer 20.
15
2
16
9
4
10
12
13
8
7
14
5
11
20
6
17
18
1
19
[ ANEW ]
contributors
Target
The Anew Magazine readers are discerning consumers and forward
thinkers. They each have new ways of looking at things and new ways of
thinking, and each know how to apply these approaches to their expertise.
Contamination is the word that best expresses them, through
it they are allowed to re-imagine reality and make it their own.
They all represent an international and fundamental Intelligentia
that shapes contemporary culture and mind set. They are all characterized
by a playful irony that identifies their works and their lives.
They are all tuners, they create ambiances, places and images.
OUR READERS ARE OUR CONTRIBUTORS
Circulation
Total 90,000
Estimated rpc 10
Total audience 900,000
Distribution
% US 45
% Europe 45
% Other 10
ANEW mag’s newsstand price is
$20 / €18 / £16
Subscription goal 25%
Newsstand goal 75%
Target
Audience
Man / Woman 50 / 50
Medium age 35
Medium yield $200.000
[ ANEW ]
target
Digital
Anew is physically digital.
Anew is out of line and online, on your desk and in the air,
you can browse it or flip it but you will never want to toss it.
Anew is here to stay even when you are far away.
Each issue of Anew will present the WUNDERKAMMER, a properly cabinet
of wonders designed by the british set designer Faye Toogood and in which
you will find many special and unique objects to collect, tools to use and
pillows full of ideas.
Cabinet of Wonders. Concept by Faye Toogood. Photo by Marius W Hansen
[ ANEW ]
digital concept
Distribution
Anew distributes and markets each issue using traditional
and creative strategies including international partnership with fine retailers,
boutiques and concept stores—as well as major museums, galleries,
biennials and art fairs.
High visibility placements at select news-stands and bookstores in New York,
Los Angeles, Paris, London, Milan, Berlin, Tokyo, Hong Kong, Moscow,
Shanghai and other international metropolitian markets.
Anew is available at Specific Object and Printed Matter Inc. in New York,
Colette and Librarie 7L in Paris, London’s Dover Street Market, Corso Como 10
and Triennale Bookshop in Milan, Book Soup and Skylight Books in Los Angeles.
[ ANEW ]
customers specs
Communication/Marketing
Anew extends its reach to key cultural institutions across the planet
through strategic distribution partnerships with selected museums, galleries.
This includes museum book stores such as the MOMA in New York, Tate Modern
and Serpentine Gallery in London, Centre Pompidou and Palais de Tokyo
in Paris and at the Hamburger Bahnhof in Berlin.
Anew will be at every major contemporary art fair and biennials, including
Frieze Art Fair, Miami Art Basel and Venice Biennial.
Anew Magazine allows to have a network of international artists,
photographers, designers, writers, filmmakers and opinion leaders through
which we are able to create projects of cross pollination with brands.
Starting from the editorial and digital contents of the magazine —and in
partnership with the brands—we create events, shows, books limited edition,
special digital project and branded content.
Among Anew’s readers there will be our honorary subscribers: a network
of 10.000 people carefully selected by our Editorial and Commercial Team.
They include our contributors, clients, worldwide renowned gallerists,
artists, designers, opinion leaders, high net worth individuals.
[ ANEW ]
comunicazione / marketing
Calendar
ISSUE
end of bookings
material deadline
on-sale date
spring/summer 2014
january 15, 2014
january 31, 2014
february 23, 2014
fall/winter 2014
july 25, 2014
august 1, 2014
september 15, 2014
Contacts
Ratecard 2013 / 2014
Size/PositionNet Rate*
Page Facing TOC
$25,000
Page Facing Editor’s Letter
$25,000
Page Facing Contributors
$25,000
Full Page $20,000
2-Page Spread$35,000
8-Page Campaign Showcase
$120,000
6-Page Campaign Showcase
$95,000
4-Page Campaign Showcase
$65,000
First Cover Gatefold
$95,000
Barn Door Unit
$105,000
Gatefold Unit$80,000
* these rates for page do not include the agency commission.
The publicity to colors or in black and white has the same rates.
For inquiries regarding other pricing, creative
or production work by the magazine, or promotions
call Antonella di Amario +39 3454442082
Legal Office
Anew Publishing Group
Corso di Porta Romana 6,
20122 Milan, Italy
Head Quarters
Fasten Seat Belt
via Cosseria 2,
20136 Milan, Italy
Publisher
Gianluca Reina +39 3451052459
[email protected]
Sales Manager
Roberto Zanetti +39 393 2285673
[email protected]
Adv materials
Antonella Di Amario +39 3454442082
[email protected]
Payments / Contracts
Acceptance of contract advertising rates by customer constitutes
will be adjusted in accordance with the rate applicable to the number
of insertions actually placed. Rates are based on the number of insertions
used in one contract year and not on total amount of space.
Additional charges for foreign currency exchange/clearance will be referred
to the customer account. Payment is due within 30 days of billing. There will
be an interest charge of 1.5% per month on overdue accounts.
Cancellation Fee: $5000 for any ad cancelled within three days after material deadline.
No cancellation will be accepted after the magazine has gone to press.
[ ANEW ]
customers specs
Advertising specification
for anew magazine
Submit all ad files in press-ready PDF with all fonts either embedded
or outlined and all imagery high resolution (300 dpi).
Files can be submitted to ANEW magazine either by ftp or mail.
FTP
ftp://ftp.servage.net USER: fasten
PWD: FSBanew2013 MAIL
[email protected]
[email protected]
Send all the proof colors at:
Antonella Di Amario
@ Fasten Seat Belt
Via Cosseria 2
20136 Milan, Italy
[ ANEW ]
customers specs