“Making a new impact in the community”

“Making a new impact in the community”
Why Advertise?
Advertising creates brand awareness. People who’ve seen ads about your
product or service will recognize and remember your business when it comes time
to make buying decisions.
Advertising speeds up the buying cycle. Potential customers are more
receptive to advertised products, increasing the likelihood that they will open
mailings, read brochures, and listen to sales people.
Advertising increases conversions. Once prospective new customers are
aware of the benefits of your product or service, the chances they will switch to
your offering increase significantly.
Advertising boosts sales volumes. Every ad you run in the right place is like
having a sales force of tens of thousands of people knocking on the doors of
potential buyers.
Advertising enhances prestige. Businesses that advertise are seen as more
credible because of advertising’s power to build image, awareness, and
preferences.
Advertising is an investment in your business!
999 W. Sunshine, Springfield, MO 65807 | Ph. 417.268.3000 Fx. 417.268.3100
How Your Advertising Dollars Go Farther on
KSPR-ABC and The Ozarks CW
KSPR-ABC and Ozarks CW have the unique ability to combine the strengths of
television– sight, sound, motion and emotion with frequency by utilizing efficiently
priced programs that reach Southwest Missouri and Northern Arkansas.
KSPR-ABC and Ozarks CW deliver targeted, affordable and quality programming for any ad
budget to reach your potential customers.
•We tailor packages to fit your advertising budget ensuring the greatest exposure for your message.
• We offer top viewed programming—Good Morning America, Jeopardy!, Regis & Kelly, Oprah and
primetime shows--Grey’s Anatomy, Dancing with the Stars, Gossip Girl, Smallville, to name a few!
•2009 KSPR will launch the most anticipated fall premieres. New shows include The Forgotten,
Modern Family, Cougar Town, Hank, The Middle and Flash Forward.
KSPR-ABC local news coverage focuses on the community and our growing station offers
your advertising a prestigious image, because loyal news viewers tune in frequently.
•KSPR-ABC newscasts provide weather five times per half hour, local news and sports.
•KSPR produces local News casts five times each Monday-Friday (5am, 6am, 4:30pm, 6pm, 10pm).
•Voted “Best in State” and “Best Sportscast” 2007 Associated Press
•First place Missouri’s Broadcasters Awards for Sports, News Series and Weathercast.
KSPR-ABC and Ozarks CW covers the entire viewing area on cable, satellite and over the air.
•Broadcast television is the only source that reaches 100% households.
•Local TV reaches almost 1 million people and 422,000 TV homes in the Springfield market.
•KSPR-ABC and Ozarks CW offer accountability through Nielsen Media Research to the audiences
you want to reach.
KSPR-ABC and Ozarks CW has an award winning production department.
•The most important element of television advertising is creating an engaging commercial that will
motivate potential customers to buy your product and services.
•KY3, Inc. Creative Services produces exceptional commercials to showcase your business at
competitive rates.
KSPR-ABC and Ozarks CW has top sports programming.
•Between our stations we carry NASCAR, College Football, Golf, NBA Basketball, and the St. Louis
and Springfield Cardinals.
Source: Nielsen Media Research May09
999 W. Sunshine, Springfield, MO 65807 | Ph. 417.268.3000 Fx. 417.268.3100
Coverage/DMA Map
Market Rank #74
DMA Total Persons:
991,000
Total Households
427,100
DMA TV Households:
422,000
Metro TV Households:
173,960
DMA Cable Penetration:
31%
Metro Cable Penetration:
38%
DMA ADS Penetration:
50%
Metro ADS Penetration:
39%
Springfield Area Broadcast Television
Demographic
Persons
(in thousands)
% of total
Total persons
991,000
100%
Adults 18+
785,000
79%
Adults 18-49
434,000
44%
Adults 25-54
406,000
41%
Adults 35+
549,000
55%
Adults 50+
351,000
35%
Women 18-49
218,000
22%
Women 25-54
207,000
21%
Men 18-49
215,000
22%
Working Women
174,000
18%
Teenagers (12-17)
79,000
8%
Children (2-11)
128,000
13%
Hispanics
16,847
1.7%
Black
12,883
1.3%
Reach:
The term “reach” is used in broadcast advertising to
indicate the number of different households or persons
exposed to a commercial campaign.
Frequency:
“Frequency” refers to the average number of times each
home or viewer is reached or exposed to an advertiser’s
commercial within a given period of time.
Ratings:
Television households in the Metro/DMA area tuned to a
specific station as a percent of the Metro/DMA area TV
households.
Source: Nielsen Station Index May09
Christine Daues
Kyle Bosch
Natalie Nunn
Kevin Lighty
KSPR News
Whitney Scott
Joe Daues
KSPR News This Morning (5am-7am)
Weekday mornings begin on KSPR with Kyle Bosch at the news desk and Natalie Nunn reporting the
weather five times per half hour. Natalie Swallow reports live throughout the community.
Good Morning America (7am-9am)
Good Morning America is hosted by Diane Sawyer and Robin Roberts. KSPR covers local breaks
with weather and news.
KSPR News at 4:30pm (4:30pm-5pm)
The Ozarks’ first evening newscast, KSPR News at 4:30pm features Joe and Christine Daues at the
news desk with live Talkback topics each day, Chief Meteorologist Kevin Lighty reporting weather.
Whitney Scott previews sports.
KSPR News at 6pm (6pm-6:30pm)
Joe and Christine Daues bring the 6pm news to the Ozarks following the ever-popular Jeopardy!
game show. Kevin Lighty broadcasts weather from the weather deck.
KSPR News at 10pm (10pm-10:35pm)
Joe and Christine Daues finish out the evening with up-to-date news and final comments from the
Talkback topic, Kevin Lighty reports on the ever changing Ozarks weather, Whitney Scott finish out
the evening leading into Nightline.
KSPR Weekend News (10pm-10:35pm)
Award-winning anchor Michelle Sherwood presents the KSPR weekend newscast along with Craig
Carnesi reporting weather and Mike Scott at the sports desk.
999 W. Sunshine, Springfield, MO 65807 | Ph. 417.268.3000 Fx. 417.268.3100
Mike Scott
Natalie Swallow
Michelle Sherwood
Craig Carnesi
Joanna Small
Will Carter
KSPR 3Q Programming
Mon
Tue
Wed
0500A
0530A
0600A
0630A
0700A
Thu
Fri
KSPR MORNING NEWS
PAID PROGRAM
CHRIS MATTHEWS
GOOD MORNING
AMERICA
SATURDAY
EMPEROR'S NEW
SCHOOL
THE
REPLACEMENTS
THAT'S SO RAVEN
THAT'S SO RAVEN
HANNAH
MONTANA
SUITE LIFE OF
ZACK & CODY
PWR RNGR: OP.
OVERDRIVE
PWR RNGR: OP.
OVERDRIVE
0730A
GOOD MORNING AMERICA
0800A
0830A
0900A
0930A
LIVE WITH REGIS & KELLY
1000A
THE VIEW
1030A
1100A
RACHAEL RAY
1130A
1200P
1230P
0100P
0130P
0200P
0230P
0300P
0330P
0400P
0430P
WHO WANTS TO BE A MILLIONAIRE
KSPR NEWS @ 4:30
0500P
JEOPARDY!
0530P
0600P
0630P
0700P
0730P
ABC WORLD NEWS
KSPR NEWS @ 6
INSIDE EDITION
0800P
0430A
Sun
PAID PROGRAM
SOMETHING SPECIAL
GOOD MORNING AMERICA
SUNDAY
JACK VAN IMPE
TOMORROWS WORLD
PAID PROGRAMMING
THIS WEEK/ABC
KNOW YOUR BIBLE
PAID PROGRAMMING
PAID PROGRAMMING
ALL MY CHILDREN
ONE LIFE TO LIVE
GENERAL HOSPITAL
SPORTS/SPECIALS
SPORTS/SPECIALS
PEOPLE'S COURT
THE
SUPERSTARS
THE
BACHELORETTE
0830P
0900P
0930P
1000P
1030P
1100P
1130P
1200A
1230A
0100A
0130A
0200A
0230A
0300A
0330A
0400A
Sat
PAID PROGRAM
SCRUBS
SCRUBS
HERE COME TO THE
NEWLYWEDS
PRIMETIME
ABC WEEKEND
NEWS
STORM STORIES
STARGATE
ATLANTIS 1ST
WIPEOUT
UGLY BETTY
WIFE SWAP
I SURVIVED A
JAPANESE
GREY'S
ANATOMY
SAMANTHA
WHO
IN THE
MOTHERHOOD
PRIMETIME
CRIME
KSPR NEWS @ 10
NIGHTLINE
PRIVATE
PRACTICE
20/20
ABC SATURDAY
MOVIE
PAID PROGRAM
ABC WEEKEND NEWS
AMERICA’S FUNNIEST HOME
VIDEOS
EXTREME MAKEOVER HOME
EDITION
DESPERATE HOUSEWIVES
BROTHERS AND SISTERS
KSPR NEWS @ 10
KSPR NEWS @ 10
BOSTON LEGAL
LAW AND ORDER: SVU
MONK
BOSTON LEGAL
JIMMY KIMMEL SHOW
PAID PROGRAM
KSPR NEWS @ 10 REPEAT
PAID PROGRAM
EXTRA
NURSE TV
PAID PROGRAM
ABC WORLD NEWS NOW
AMERICA THIS MORNING
GLADIATORS
STORM STORIES
PAID PROGRAM
THE
OUTDOORSMAN
LAW & ORDER:
SVU
MONK
EXTRA WEEKEND
STARGATE ATLANTIS
PAID PROGRAM
NURSE TV
ABC WORLD NEWS NOW
PAID PROGRAM
AMERICA THIS MORNING
CW 3Q Programming
5:00 AM
5:30 AM
Monday
Tuesday
Wednesday
Thursday
Friday
PAID
PROGRA
M
PAID
PROGRAM
GARNER
TED
PRESSING
ON
PAID
PROGRAM
TOUCHING THE
OZARKS
Saturday
Sunday
GLOBAL BUS
DISTANT ROADS
BUS WEEK
STEEL DREAMS
6:00 AM
COSBY
WSJ
CRIMESTRIKE
6:30 AM
COSBY
GENE WILLIAMS
GENE WILLIAMS
7:00 AM
DEGRASSSI-THE NEXT GENERATION
WILL & DEWITT
7:30 AM
8:00 AM
STYLE BY JURY
CROSSWORDS
SPIDERMAN
SONIC X
OZARK FULL
GOSPEL
GARNER TED
8:30 AM
RECIPE TV
GOGORIKI
THIS OLD HOUSE
DINOSAUR KING
P. ALLEN SMITH
TMNT-SEWERS
HOUSESMARTS
CHAOTIC
HOMETIME
HUNKTIK
RH HOUSECALLS
YU-GI-OH
TODAY’S
HOMEOWNER
9:00 AM
MARTHA STEWART
9:30 AM
10:00 AM
LAW & ORDER: CI
10:30 AM
11:00 AM
IN THE HEAT OF THE NIGHT
11:30 AM
12 Noon
CRISTINA’S COURT
12:30 PM
CRISTINA’S COURT
1:00 PM
THE WAYANS BROS
THE JAMIE FOXX SHOW
5:00 PM
STILL STANDING
5:30 PM
FAMILY GUY
6:00 PM
6:30 PM
7:00 PM
FAMILY GUY
TMZ
AM ATHLETE
JUDGE JOE BROWN
JUDGE JANINE PIRRO
GOSSIP GIRL
90210
AM NEXT
TOP
MODEL
ONE TREE
HILL
HITCHE
D OR
DITCHE
D/
REAPER
AM NEXT
TOP
MODEL/
STYLISTA
8:00 PM
8:30 PM
MOVIE
DISTANT ROADS
JUDGE KAREN
1:30 PM
2:00 PM
2:30 PM
3:00 PM
3:30 PM
4:00 PM
4:30 PM
7:30 PM
KAMEN RIDER
SPORT STARS
LAURA
MCKENZIE
MOVIE OR
SPECIALS
MOVIE
MOVIE OR
SPECIALS
CHRIS (R)
THE GAME (R)
DREW CARREY
SHOW
DREW CARREY
SHOW
AMERICAN IDOL
REWIND
JERICHO
CHRIS
SMALLVILLE
THE GAME
MGM PRESENTS
STARGATE SG1
CW MOVIE
SUPERNATURAL
AM NEXT TOP
MODEL (R)
CSI NY
9:00 PM
9:30 PM
OPRAH
CSI MIAMI
DESPERATE
HOUSEWIVES
10:00 PM
THAT 70’s SHOW
THAT 70’s SHOW
THAT 70’s SHOW
10:30 PM
TMZ (NEXT DAY)
11:00 PM
11:30 PM
12 Mid
12:30 AM
1:00 AM
STILL STANDING
BERNIE MAC
BERNIE MAC
DESPERATE
HOUSEWIVES
1:30 AM
2:00 AM
2:30 AM
3:00 AM
3:30 AM
BANANAS
MOVIE:
MOVIE:
MOVIE:
MOVIE:
MOVIE:
MOVIE
HOLLYWOOD
SHOOTOUT
TMZ WEEKEND
MOVIE:
MOVIE:
MOVIE:
MOVIE:
KICKIN’ IT
MOVIE:
MOVIE
4:00 AM
4:30 AM
MOVIE
TMZ WEEKEND
FIRST BUSINESS
TECH CLOSEUP
BEAUTIFUL HOMES
FIRST BUSINESS
Springfield Market Information
Total DMA Population
991,000
Total Metro Area Population
420,020
Total Springfield Population
150,298
Growth Rate
2.4%
Springfield Metro Area Per Capita Income
$28,518
Springfield Metro Mean Household Income
$50,248
Missouri Minimum Wage
$7.05
White Ethnicity Rate
94.4%
Black Ethnicity Rate
1.8%
Hispanic Ethnicity Rate
1.7%
Average Age
34.9 years
Average Household Size
2.4 persons
Current Springfield Metro Area Workforce: 221,640
Annual Workforce Growth Rate: 2.7% Unemployment Rate: 4.6%
Top 5 Universities & Colleges
Missouri State University
19,175
Ozarks Technical Community College
9,381
Drury University
5,037
Evangel University
2,021
Southwest Baptist University-Bolivar
1,919
Springfield Retail
Sales: 4,272,939,631
Metro Area (MSA):
5,956,314,292
Source: Bureau of Labor Statistics, Bureau of Economic Analysis, USDC Bureau of The Census 2000, U.S. Dept. of Labor 2009,
Missouri Dept. of Revenue 2007,
Contact Us Today
Mike Scott
General Manager
417.268.3010
Mary Chalender
Director of Sales
417.268.3036
Kim Hurshman
Local Sales Manager
417.268.3056
Natalie Murphy
National Sales Manager
417.268.3052
Jodie Hursh
Regional Sales Manager
417.268.3030
Andrew Bozarth
Account Executive
417.268.3134
Stephanie Clark
Account Executive
417.268.3042
Krystal Drysdale
Account Executive
417.268.3035
John Halley
Account Executive
417.268.3044
Carrie Lenzen
Account Executive
417.268.3048
Bill Marshall
Account Executive
417.268.3013
Karl Olson
Account Executive
417.268.3043
Jo Hall
Sales Assistant
417.268.3034
Sarah Sorrick
Sales Assistant
417.268.3097
Joyce Dunn
Traffic Supervisor
417.268.3076
KY3 Switchboard
417.268.3000
Fax
417.268.3100
999 W. Sunshine, Springfield, MO 65807 | Ph. 417.268.3000 Fx. 417.268.3100