Tumblr Presentation here

#MSMC
Hi I’m Tom:
[email protected]
tomblrau.tumblr.com
Millennials:
YOU ARE WHAT YOU
%
59
of our 4.6m uniques aged 13-35
Source: ComScore, Dashboard + Blog Network, Desktop + Mobile Web Only
23 min
average session time of 13-24 users
Tumblr Social Norms Study n=1400
Tumblr users 13-24 are
+ 214 %
more likely to share a piece of content
Tumblr Social Norms Study n=1400
What is Tumblr to a
MILLENNIAL?
THINK ABOUT THEIR WORLD.
Tumblr is the
ANECDOTE
ANONYMOUS
NO RULES
EVERYONE IS EQUAL
ACCEPTING
ANONYMOUS
NO RULES
EVERYONE IS EQUAL
ACCEPTING
TUMBLR IS THE TRUEST
REFLECTION OF YOU
DEFINED THROUGH THE REBLOG
DEFINING ME DEFINING ME DEFINING ME
emotionally
visually
rationally
EMOTIONALLY
QUOTES
VISUALLY
COLOUR
RATIONALLY
SHIPPING
SHIPPING
Content is how Millennials
DEFINE
themselves.
Key Question
HOW CAN MY CONTENT BE
USED IN THE SAME WAY?
UNDERSTAND YOUR AUDIENCE
HAVE THE RIGHT ATTITUDE
DESIGN FOR SHARING
COLOUR
THINGS
ARRANGED
NEATLY
CEREAL
42
COLOUR
rainbow
THINGS ARRANGED NEATLY
knolling
CEREAL
STRIVE FOR AUTHENTICITY
TRESUMME
Thank You!