Fiera Milano

www.fieramilano.it
Fiera Milano
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THE ITALIAN MARKET LEADER
Fiera Milano is the market leader in Italy and one of the world’s leading operators
across the entire value chain of the exhibition industry
The vast majority of Italian exhibitions are held in Fiera Milano’s venues
Top exhibition sites in Italy (‘000 sqm)
Top 10 exhibitions in Italy by net exhibition space (‘000 sqm, last edition prior 30 September 2015)
Salone del Mobile Euroluce - Ufficio
215
HOMI I and II
semester
145
The Micam (Spring
and Autumn)
131
EIMA
127
Mostra Convegno
Expocomfort
125
Host
Source: AMR International Globex Report 2015, AUMA 2015
101
Vinitaly
88
Eicma Moto
86
Cersaie
86
Lineapelle (I and II
semester)
85
Hosted in Fiera Milano
exhibition sites
Hosted in other Italian
exhibition sites
Source: website, AUMA, CFI
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A FEW FACTS AND DIGITS
Total gross exhibition space:
Net exhibition space occupied:
388,000 square metres
1,634,425 square metres
of which 414,300 square metres
of which
345,000 square metres
abroad
In the fieramilano exhibition site
43,000 square metres
In the fieramilanocity exhibition site
Consolidated revenues: Euro
of which Euro 19
million
Group employees:
807 of which 185 abroad
Number of exhibition held:
113 of which 62 abroad
245 million
generated outside Italy
Number of exhibitors:
32,790
of which 10,360 abroad
Figures refer to FY2014
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A DYNAMIC PLAYER IN THE WORLDWIDE
EXHIBITION MARKET
Eight
entrepreneurs
organise the first
exhibition in Milan;
in 1922 Ente
Autonomo Fiera di
Milano is set up
1920
1952
First edition of
Mostra Convegno
Expocomfort
1961
1964
1966
First edition of
Il Salone del
Mobile
First edition of
EICMA
First edition of
MACEF
(now called
HOMI)
1969
Fiera Milano
has hosted
The Micam
since 1969
1972
2000
2002
2005
2007
2008
fieramilano
exhibition site
opens
In 2000 Ente
Autonomo
Fiera di Milano
spins off Fiera
Milano SpA
Fiera Milano
acquires
Ipack-Ima
and
supports
Expo 2015
Fiera Milano enters the
Brazilian and
Russian markets
Fiera
Milano is
listed in
the Stock
Exchange
Fiera Milano has
been hosting
Host since 1966
1960
Fiera Milano
launches
Tuttofood
In 1972 MACEF
(now called
HOMI)
became biannual
Fiera Milano enters
the Indian and
Chinese markets
2011
2012
Fiera Milano has
been present in
South Africa
since 2012
2014
2015
Fiera Milano
has hosted
Lineapelle
since 2014
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MAIN FAIRGROUND IN MILAN
Covered Exhibition Area 345,000 SQ.M
Outside Exhibition Area 60,000 SQ.M
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OUR EXHIBITIONS
Fiera Milano hosts in its venues around 60 business to business shows a year. Such events are a
company’s most effective medium for communication and promotion, unique opportunity for making
business contacts, meet foreign partners and keeping up-to-date on the latest developments.
Fiera Milano fairs are the reference points for many economic sectors. Among them:
• Fashion and accessories value chain
• Furniture and design and home decoration
• Food
• Applied mechanics (machine tools; machines for plastics, wood, glass; packaging)
• Art and crafts
• Information & Communication Technology
• Tourism
• Food sector and professional hospitality
• Plant engineering systems and energy production
• Architecture and building
• Security
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HOMI: a new trade fair concept
HOMI is the original project by Fiera
Milano dedicated to the person and
lifestyles, a new idea of trade fair
which revolves around people, their
styles and their spaces, a dynamic
journey through 10 satellites that
define the shopping experience.
Frequency
twice a year
(Jan – Sept)
Next edition
16/19 Sept, 2016
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The satellites
10 satellites describing
10 visions of the latest trends
in the home and
lifestyle sector.
Each satellite offers
dedicated services to
exhibitors and visitors, for
business, networking,
socialising or relax.
Graphics, digital and
multimedia communication
guides visitors around, based
on a fluid concept, designed
for the ideal store.
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Special areas
HOMI’s elegant style and experience of style
BUSINESS LOUNGE
is complemented by HOMISPHERE, a new
concept reflecting new lifestyles and
focusing on key sectors as food and wine,
hospitality and contract.
WELCOME AREA
SPERIMENTA
RITUAL
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HOMI 2015, exhibitors’ profile
Fashion & Jewels
2,900
Exhibitors
1%
2%
Living Habits
2% 1% 1%
Gift & Events
5%
10%
40%
Home Textiles
Fragrances & Personal Care
20%
from foreign
countries
Kid Style
40%
Hobby & Work
Garden & Outdoor
Home Wellness
185,000 Net
Sq.Mt
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HOMI 2015, visitors’ profile
RETAILER
VISITORS PROFILE
ARCHITECT & DESIGNER
6%
2%2% 1% 1% 1%
WHOLESALER
5%
SALES AGENT
9%
165,000
Visitors
IMPORT/EXPORT
HO.RE.CA.
9%
64%
DEPARTMENT STORES
GARDENING
WELLNESS & BEAUTY
FRANCHISING
16%
from
foreign
countries
TOP FOREIGN COUNTRIES
SWITZERLAND
FRANCE
3%
SPAIN
2%
3%
16%
4%
CHINA
GERMANY
4%
GREECE
JAPAIN
5%
9%
RUSSIA
CROATIA
6%
6%
BELGIUM
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Buyers’ Profile
Contract
Concept Store
Chain shops
Retailers
Purchasing groups –
Large department stores
Mass distribution
Wholesalers
Importers
Designer - Architects
On line store, e-commerce
Interior designers
Luxury hotel
Resort Thalasso e Spa
Suppliers of the most
important
international hotel chains
Ho.re.Ca design
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Buyers’ countries of origin
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Expo Matching Program
This online platform enables exhibitors to get in touch
with buyers prior to the exhibition, thus generating an
agenda of meetings.
EMP is used in all the exhibitions organized directly by Fiera Milano.
3 good reasons to use EMP:
 Emp is a FREE, innovative tool to help create business contacts and allow
professionals to organize their visit as best as possible;
 Buyers and exhibitors meet in a quick and easy way via the “matching program”
service, which is meant to create an agenda of appointments at the show;
 Sellers have access to buyers companies’ database (owners contact, purchasing
managers, marketing managers of the company etc.).
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TUTTOFOOD 2017
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TUTTOFOOD in brief
•
•
•
•
•
•
a project built upon a strong
knowledge-based analysis of the
F&B markets worldwide
3rd most important F&B show in
Europe, purely b2b
a young, fresh and modern event,
which updates the F&B community
on market trends and consumption
patterns
perfect platform to meet importers
and distributors
buyers from 77 countries (2015)
a whole year-round professional
community for F&B, putting
together buyers and sellers
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TUTTOFOOD: facts & figures
Frequency
Biennial
Next edition
8th – 11st May, 2017
Venue
Fiera Milano - Rho
Target
B2B
Product Categories
Meat/Cured Meat
Confectionary
Seafood
Frozen
Dairy Products
Ho.Re.Ca&Beverage
Mixed Products
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TUTTOFOOD 2015: a year of great achievements
1 8 0, 0 0 0 s q m
+50%
7 8, 4 9 3
• 5 5, 0 6 3 from Italy
• 2 3, 4 3 0 international
2, 8 3 8
• 2, 4 0 6 from Italy
• 4 3 2 international
+56%
+42%
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Top Buyers at TUTTOFOOD 2015
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Top 3 reasons not to miss the 2017 edition
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Valuable contacts
TUTTOFOOD serves as a
stage where the key players
in Food&Beverage come
together to decide where
to invest. In fact, 45% of
professionals who have
TUTTOFOOD play a decisive
role in the buying process.
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3
International nature
A dedicated program for
buyers
Of the more than 78,000
professional visitors at
TUTTOFOOD 2015, 30% are
from outside Italy, proof of the
international direction the
show has taken. Great
investments have already been
made in 2017 to reach the goal
of having 100,000 visitors, with
a particular focus on Europe,
the United States, Canada and
Japan.
TUTTOFOOD gives exhibitors
the opportunity to tell us about
their most important clients
and/or potential clients, in
order to invite them to the
show as Hosted Buyers, after
having been certified by us.
Of the 2,100 highly select
buyers in this edition, 805 were
hosted buyers, from 77
countries.
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TUTTOFOOD 2017: the layout
Growing area at
TUTTOFOOD 2017
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SICUREZZA in brief
Italy’s leading exhibition dedicated to security and fire prevention.
Increasingly representative, developing new market sectors and consolidating existing
sectors of video surveillance, access control, fire, cyber security, drones and home
automation.
Frequency
Biennial (odd yrs)
Next edition
15/17 Nov, 2017
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SICUREZZA 2015
333 exhibitors and 18,955 professionals over the three-day event
130 hosted top buyers, with over 1,000 meetings organised during the show
Visitors:
PUBLIC
INFRASTRUCTURE FOR
ADMINISTRATION
TRANSPORT
LAW
2%
1%
AUTHORITIES & ENFORCEMENT
AGENCIES
OTHER
ASSOCIATIONS
1%
SERVICES
5%
2%
COMPANIES
11%
MANUFACTURERS
16%
RETAILERS,
WHOLESALERS,
DISTRIBUTORS
20%
DESIGNERS &
CONTRACTORS
5%
INSTALLERS &
SYSTEMS
INTEGRATORS
37%
DECISION MAKERS’ PRESENCE: 44.7% of visitors were owners or directors
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Keywords of the 2017 edition
FROM PRODUCTS TO SOLUTIONS:
 Full overview of integrated technologies thanks to top Italian and
international manufacturers
 Special initiatives dedicated to vertical solutions
INTERNATIONALIZATION:
 Greater investment in communication and direct marketing on profiles of
interest
 Increase in the network of agents working to recruit exhibitors and buyers
(European area, North Africa, Balkans, the Far East)
 200 hosted top buyers
 EMP (Expo Matching Program): fostering contact between companies
keen on expanding their business and buyers
 Media partnerships with top international publishers
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New Sectors in 2017
Exhibition-related initiatives to provide a voice and space to the latest new
developments in select sectors of the security and fire prevention market:
CYBER SECURITY
FIRE EXTINGUISHING
DRONES
BUILDING AUTOMATION
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Contacts
SAMANTHA RAIMONDI
International Network - Fiera Milano
Ph +39 02 4997 7909
Mob. +39 335 391138
[email protected]
Skype: fieramilano-samantha.raimondi
www.fieramilano.it
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