womenswear - Creostudios.it

WOMENSWEAR
COLLECTIONS
SPRING SUMMER
2014
21/23
SEPTEMBER
2013
Fieramilanocity - Gate 15
Via Gattamelata
www.mipap.it
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MIPAP2014
MIPAP2014
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4
MIPAP2014
MIPAP2014
AApoint
pointof
ofrefer
reference
ence for leading brands on the
international
f lairfor
forscouting
scoutingnew,
new,
international market with a flair
up-and-coming
p resentscollections
collectionsfor
for
up-and-coming talent, MIPAP presents
spring/summer
t o23rd
23rdSeptember.
September.
spring/summer 2014 from 21st to
In
Interms
termsof
ofboth
bothlogistics
logisticsand
and the exhibition itself, the new
location
locationininvia
viaGattamelata,
Gattamelata, which won the backing of the
operators,
nks to the city as well as closer
operators,offers
offersbetter
betterlilinks
proximity
xhibition, jointly organized by Fiera
proximityto
tothe
theSuper
Supereexhibition,
Milano
gine,guaranteeing
guaranteeingquicker
quickeraccess
access
Milanoand
andPitti
PittiImma
Immagine,
to
facilitatingreciprocal
reciprocalpermeability
permeability
toand
andfrom
fromthe
theevent
eventand
and facilitating
of
ofthe
thetwo
two exhibitions.
Internationalization
Internationalizationisisthe
thewatchword
watchwordfor
forthis
thisninth
ninthedition
edition
of
ofMipap,
Mipap,which
whichfocuses
focusesonce
onceagain
againon
on the search for and
selection
selection of international buyers who are looking for innovative
products.
e Middle East.
products.Focus:
Focus:Russia,
Russia,China
Chinaand
andth
the
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MIPAP2014
MIPAP
MIPAP GETS
GETS THE
THE STAMP OF APPROVAL FROM
FROM OPERATORS
OPERATORS
170 collections exhibited in the new
new venue
venue in
in via
via Gattamelata
Gattamelata
77,000
,000 operators
operators in
in attendance, including
including 3,165
3,165 profiled
profiled
buyers
The encouraging
encouraging
buyers (of
(of whom
whom 1,022 from abroad). The
performance
above all
all by
by the
the
performance of
of this
this edition was driven above
countries
Ukraine, Hungary
Hungary
countries of
of eastern
eastern Europe such as Ukraine,
and
also registered
registered for
for
and Russia.
Russia. Good
Good performance was also
northern
and Switzerland.
Switzerland.
northern Europe,
Europe, Austria, Spain and
Mascheroni, Mortarotti,
Mortarotti, M.
M. Bardelli,
Bardelli,
Sorelle
Depatù, Marchetti,
Marchetti,
Sorelle Ramonda,
Ramonda, la Fayette, Depatù,
Cravatterie
Zanotti, Clerici.
Clerici.
Cravatterie Nazionali,
Nazionali, Principe, Zanotti,
SHOP
VALLEYDEZ of
of Dubai,
Dubai,
SHOP AT SAUCE and VALLEYDEZ
ISETAN
Isetan in
in Austria),
Austria),
ISETAN WIEN
WIEN CO.
CO. LTD
LTD (representing Isetan
DONA
INGLES department
department
DONA SANTA
SANTA (Brazil), EL CORTE INGLES
store
(e-commerce UK),
UK), WAKO
WAKO
store (Spain), ASOS (e-commerce
department
HYUNDAI DEPARTMENT
DEPARTMENT
department store (Japan), HYUNDAI
STORE
store (Lithuania),
(Lithuania),
STORE (Korea),
(Korea), APRANGA
APRANGA department store
CHRISTIAN
(Canada), SEARLE
SEARLE
CHRISTIAN BOUTIQUE LTD (Canada),
(e-commerce
These are
are just
justaa
(e-commerce USA),
USA), ELLà (Lebanon). These
few
see the
the booths.
booths.
few of
of the
the buyers
buyers who were eager to see
MIPAP2014
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MIPAP2014
MIPAP2014
th February
From
From23rd
23rd to
to 25
25th
February2013,
2013,Hall
Hall3 3(Palazzo
(Palazzo
delle
del
Scintille)
hosted the
the first
first
Scintille) in
in Milan’s
Milan’s Piazza VI Febbraio hosted
edition
accessories
edition of
of Super,
Super, the
the new exhibition of accessories
and
organized by
by
andwomen’s
women’s Prêt-á-Porter
Prêt-à-Porter jointly organized
Pitti
Pitti Immagine
Immagine and
and Fiera
Fiera Milano.
“It’s
and Enrico
Enrico
“It’ssimple”,
simple”, said
said Raffaello Napoleone and
Pazzali,
Immagine and
and
Pazzali, managing
managing directors
directors of Pitti Immagine
Fiera
off to
to aa great
great start
start
Fiera Milano
Milano respectively:
respectively: “Super got off
and
had imagined.
imagined.
andthe
the results
results are
are even better than we had
And
S eptember
Andthis
this isis only
only the
the beginning: in September
we
edition was
was not
not just
justaa
wewill
will do
do even
even better.
better. This first edition
warm-up;
and are
are very
very
warm-up; we’re
we’re already
already competing fiercely and
proud
Milano together
together
proudof
of what
what Pitti
Pitti Immagine and Fiera Milano
have
invaluable collaboration
collaboration
havebeen
been able
able to
to achieve,
achieve, with the invaluable
of
for the
the sector
sector”.”.
ofMilan
Milan city
city council:
council: a real shake-up for
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MIPAP2014
Innovation
Innovation and
and attention to products
products are
are in
in
MIPAP’s
into two
two
MIPAP’s DNA.
DNA. The
The exhibition is split into
areas,
lifestyle and
and
areas, each
each conveying
conveying a different lifestyle
aesthetic
special
aesthetic code:
code: Iconic
Iconic is dedicated to special
occasion
represented by
by
occasion wear
wear and
and formal wear, represented
long-standing
presents
long-standing brands,
brands, while Stream presents
informal,
practical wear.
wear.
informal, everyday and practical
The
introduces an
an
Thenew
new venue
venue in
in Via
Via Gattamelata introduces
exhibition
piazzas, so
so
exhibitionlayout
layout based
based on
on the concept of piazzas,
as
encourages
asto
tocreate
create aa dynamic
dynamic atmosphere that encourages
operators
and mix.
mix.
operators to congregate and
MIPAP2014
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MIPAP2014
MIPAP2014
Stream
Stream is
is the
the section for informal,
informal, everyday
everyday and
and
practical
cosmopolitan
practical wear,
wear, for a busy and cosmopolitan
lifestyle…in
lifestyle…in one
one word: contemporary.
contemporary.
An
combines the
the active
active
An approach
approach to
to clothing that combines
attitude
fundamental rules
rules
attitude of
of sports¬wear
sports¬wear to the fundamental
of
formalwear.
of fashion
fashion for
for a new idea of formalwear.
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MIPAP2014
Iconic
Iconic stands
stands for the lifestyle
lifestyle linked
linked to
to the
the
classic
tradition. ItIt isis aa
classic idea
idea of elegance and tradition.
style
the mainstream,
mainstream,
style that
that draws
draws inspiration from the
and
contemporary fashion
fashion
and looks
looks to
to the icons of contemporary
promoted
media, which
which gain
gain
promoted by
by leading fashion media,
expression
up. The
The brands
brands in
in
expression through dressing up.
this
MIPAP exhibitors.
exhibitors.
this section
section are
are the longstanding MIPAP
MIPAP2014
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MIPAP2014
MIPAP2014
KAZAKHS
KAZAKHSTAN
TAN
The
of interesting
interesting
Thebuyer
buyer explained
explained that she saw lots of
proposals
would have
have chosen
chosen
proposals at
at MIPAP
MIPAP and, as a woman, would
60%
make aa careful
careful
60%of
of booths,
booths, but
but that she tried to make
selection
products.
selection in
in order
order to choose saleable products.
She concentrates
concentrates above
above all
allon
onknitwear
knitwearand
andon
onthe
thequality
qualit
of
return to
to the
the exhibition
exhibition
ofgarments.
garments. She
She said
said she hopes to return
next
opportunity to
to find
findnew
new
nextyear
year because
because she
she sees it as an opportunity
fashion
her offering
offering fresh.
fresh.
fashion proposals,
proposals, allowing her to keep her
JAPA
JAPANN
Representing
she mainly
mainly
Representing aa major
major department store, she
buys
watches and
and small
small
buys menswear
menswear and
and womenswear, watches
accessories
Agnona, Missoni
Missoni
accessories for
for the
the home. Cividini, Agnona,
and
brands sold
sold in
in
and Malo
Malo are
are just
just a few of the Italian brands
her
some exciting
exciting
herstore.
store. Here
Here at
at MIPAP she found some
labels,
produce pashminas.
pashmina.
labels, several
several in
in particular that produce
Although
come here
here and
and
Although itit wasn’t
wasn’t her intention to come
sign
first time
time at
at the
thefair,
fair,
sign new
new contracts,
contracts, as this is her first
she
come back
back
she said
said she
she would
would be very happy to come
to
tosee
see new
new proposals.
proposals.
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MIPAP2014
LE
LEBANON
BANON
MIPAP2014
BRA
ZIL
BRAZIL
The
met were
were looking
lookingfor
for
The two
two Lebanese buyers we met
Reading
buyer for
for
Reading between
between the
the lines, what this buyer
something
their first
first time
time at
atthe
the
something new.
new. This was not their
aaluxury
you never
never
luxury Brazilian
Brazilian store said is that you
exhibition;
they’ve been
been coming
comingfor
for
exhibition; in actual fact, they’ve
forget
plenty of
of
forget your
your first
first trip
trip to MIPAP. He saw plenty
eighteen
delighted to
to return.
return.
eighteen years
years and are always delighted
interesting
including products
products
interesting things
things at the fair, including
suitable
shops in
in
suitable for
for the
the kind
kind of clientele that shops
the
special
theboutique
boutique he
he works
works for, particularly special
occasion
did
occasion wear
wear and
and accessories.
accessories. But he did
encounter
brands he
he
encounter one
one minor
minor obstacle: the brands
would
don’t export
export to
to
would particularly
particularly like to deal with don’t
his
is that
that Brazil,
Brazil,
hiscountry.
country. The
The main
main reason for this is
UNI
TED ARAB
ARAB EMIRATES
EMIRATES
UNITED
Extravagant
galore are
are in
in
Extravagant dresses
dresses with appliqués galore
high
Emirates, especially
especially
highdemand
demand in
in the
the United Arab Emirates,
in
revealed that
that at
at
in Dubai.
Dubai. Buyer
Buyer Noor Badaro revealed
MIPAP
booths with
with this
this
MIPAP she
she found
found a number of booths
type
sell in
in her
her
typeof
of garment
garment which
which she would like to sell
boutique.
shop, she
she stocks
stocks
boutique. As
As hers
hers is a multibrand shop,
designers
regards Italy,
Italy,
designers from
from all
all over
over the world: as regards
she
re-introduce aa
sheconfirmed
confirmed that
that she would like to re-introduce
selection
current offering.
offering.
selectionof
of Italian
Italian labels
labels among her current
The
her attention
attention
Thetrends
trends that
that particularly
particularly captured her
were
embroidered with
with
were floral
floral prints
prints and garments embroidered
jewels.
MIPAP that
that she
she
jewels. She
She was
was so impressed by MIPAP
said
every year.
year.
saidshe
she would
would like
like to come twice a year every
as
high
asaa very
very conservative
conservative country, imposes high
import
order to
to protect
protect
import duty
duty on
on foreign
foreign products in order
its
him on
on
itsown
own domestic
domestic market.
market. We interviewed him
Sunday
second tour
tour
Sunday morning
morning when
when he came for a second
of
that were
were not
not
ofMIPAP
MIPAP on
on aa mission
mission to find clothes that
too
Brazil. Unlike
Unlike
tooheavy,
heavy, as
as itit is
is always very hot in Brazil.
the
his clients
clients
theLebanese
Lebanese buyers,
buyers, he explained that his
are
even for
for littlelittlearewilling
willing to
to pay
pay very high prices even
known
top-notch,
known brands,
brands, as
as long
long as the quality is top-notch,
as
he stated.
stated.
asthat
that isis what
what makes
makes the difference, he
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MIPAP2014
MIPAP2014
www.mipap.it
www.mipap.it aims
aims to be the ideal platform
platform for
for
developing
for the
the B2B
B2B
developing aa made-to-measure
made-to-measure project for
sector.
designed for
for the
the web,
web,
sector. AA communication
communication tool designed
created
sector operators
operators
created to
to foster
foster dialogue with the sector
of
by distinctly
distinctly
of new
new international
international markets. Marked by
visual,
language, the
the
visual, direct
direct and
and contemporary language,
website
host of
of information
information
website is
is aa container
container offering a host
on
on the
the fair,
fair, fashion
fashion and trends.
www.mipap.it
to the
the need
need to
to
www.mipap.it was
was created in response to
keep
exhibition in
in order
orderto
to
keep evolving
evolving and
and reinventing the exhibition
stay
demands.
stay in
in step
step with
with new market demands.
Follow us on
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MIPAP2014
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Damenmode
Kollektionen
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MIPAP2014
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Ufficio
SALES OFFICE
COME
ELENA
ELENA COLON
COLONNA
NA
tel.:
ph.: +39.02.4
+39.02.49976613
9976613
[email protected]
[email protected]
RITA
RITA PETTAZZONI
PETTAZZONI
tel.:
ph.: +3
+39.02.49976408
9.02.49976408
[email protected]
[email protected]
www.mipap.it