to View the 2014 ResortQuest Seller`s Packet

Transcription

COMPANY PROFILE 2014
SUSTAINED RESULTS – RELEVANT EXPERIENCE – EXTENSIVE RESOURCES – SUCCESSFUL PARTNERSHIP
ABOUT RESORTQUEST
Vacation Rental Division
▪ Approximately 2,600 Vacation Rentals across Northwest Florida and Alabama Coast
▪ Employs approximately 500 people
!
Long Term Rentals
▪ Specializes in leases from six months to a year
▪ Manage approximately 210 properties renting from
$650-$3,000 monthly
!
Homeowner Association Management
▪ Manages about 30 community associations
▪ Provides complete services including financial, facility and records management
!
Real Estate Division
▪ Over 37 years of experience
▪ 100+ qualified and experienced Sales Associates
ResortQuestDestin.com
SALES OFFICES
Sales offices are located throughout Okaloosa, Walton, Escambia and Bay Counties and are
open 7 days a week. Most ResortQuest sales offices have a marquee or digital display on
their entrance sign which market properties for sale to capture the interest of potential
buyers.
DESTIN, FL
PERDIDO KEY, FL – MANY AGENTS ALSO
LICENSED IN ALABAMA, SERVICING GULF
SHORES AND ORANGE BEACH, AL!
▪Perdido Key – General Sales
▪Indigo
▪Palacio
PENSACOLA BEACH, FL
▪Destin – General Sales
▪Miramar Beach
▪TOPS’L
▪SunDestin
▪Crystal Sands
!
BEACHES OF SOUTH WALTON, FL
▪Okaloosa Island
▪Waterscape
▪Island Echos
▪Azure
PANAMA CITY BEACH, FL
NAVARRE, FL
FORT WALTON BEACH, FL
▪Seagrove
▪Santa Rosa/Gulf Place
▪Seacrest/High Pointe
▪Tidewater
▪Palazzo
SALES RESULTS
In 2013, our total production was over $335 million, and we were part of 969 real
estate transactions. ResortQuest has been #1 in production for over a decade.
Delivering Results Year After Year
ResortQuest Sales Volume
(closed sales + closed listings)
2000…………$344 Million
2001…………$440 Million
2002…………$551 Million
2003…………$722 Million
2004…………$976 Million
2005…………$834 Million
2006…………$800 Million
2007…………$524 Million
2008…………$566 Million
2009…………$262 Million
2010…………$193 Million
2011…………$264 Million
2012…………$269 Million
2013…………$335 Million
CONDOMINIUM SALES
Our partnership with the Vacation Rentals division of ResortQuest by Wyndham
Vacation Rentals gives us a strategic advantage in the condo sales market.
Emerald Coast Condo Sales in 2013:
▪ 12.53% Market share for Transaction Sides*
▪ #2 competitor had 5.91% market share*
▪ The area’s condo leader for 19 years
straight*
!
This proves that we don’t just offer great
results – we offer sustained results!
*Based on information from the Emerald Coast Association
of Realtors’ MLS condominium records for 01/01/2013-12/31/2013
and for 01/01-12/31 of 1995-2013.
HOME SALES
In addition to being top-ranked in condo sales, ResortQuest is also a leading
company for detached single-family home sales.
Emerald Coast Home Sales:
▪ In top 5% of companies for home sales
since 1995 – that’s 18 years straight!*
*Based on information from the Emerald Coast Association of
Realtors’ MLS detached single-family home transaction sides
for 01/01-12/31 for 1995-2013.
DESTIN AND SANDESTIN MARKET
OVERVIEW
Destin/Sandestin Combined Residential
Market Penetration by Company
ResortQuest is proud to
be the #1 company in
closed transaction sides in
2013 from Destin to
Sandestin, boasting an
8%* market share with
297 total transaction
sides.
*Based on information from Emerald Coast Association of Realtors MLS records for the period of
01/01/2013 through 12/31/2013 for Destin and Sandestin.
OKALOOSA ISLAND MARKET OVERVIEW
Okaloosa Island Combined Residential
ResortQuest is proud to be the
#1 company in combined
residential sales volume on
Okaloosa Island in 2013,
boasting a 31.27%* market
share with $30 Million in sales
volume.
*Based on information from Emerald Coast Association of Realtors MLS
records for the period of 01/01/2013 through 12/31/2013 for Okaloosa
Island.
SOUTH WALTON MARKET
OVERVIEW
South Walton County, Condominium Sales
ResortQuest is proud to be
#1 in condominium
transaction sides in South
Walton County, boasting a
11.36%* market share with
175 total transaction sides in
2013.
*Based on information from Emerald Coast Association of Realtors MLS records for the period of 01/01/2013 through 12/31/2013 for South
Walton County (includes South Walton East and West, North Santa Rosa Beach, South Santa Rosa Beach, and Point Washington).
SOUTH WALTON MARKET
OVERVIEW
South Walton County, Combined Residential
Decade of Greatness
Over the last decade,
ResortQuest Real Estate
ranks #1 in real estate
transaction sides closed in
South Walton County with
2,925 closed transaction
sides, a 10.14 % market
share.
*Based on information from Emerald Coast Association of Realtors MLS records for the period of 01/01/2004 through 12/31/2013 for South Walton County
(includes South Walton East and West, North Santa Rosa Beach, South Santa Rosa Beach, and Point Washington).
PANAMA CITY BEACH MARKET OVERVIEW
Panama City Beach, Gulf Front Condos
ResortQuest is proud to be
#1 in condominium
transaction sides in Panama
City Beach, boasting a
9.38%* market share with
128 total Gulf front condo
transaction sides in 2013.
*Based on information from Bay County Association of Realtors MLS records for the period of 01/01/2013 through 12/31/2013 for Panama City Gulf-front
condo sales.
SELLERS ADVANTAGE
Marketing
and
Advertising
HOW DO BUYERS FIND HOMES?
Data taken from the 2011 Profile of Home Buyers and Sellers
published by the National Association of Realtors®.
MARKETING AND ADVERTISING
!
ResortQuest offers what other companies offer and MORE. Going above and
beyond the traditional real estate advertising venues, ResortQuest has a
competitive advantage to secure more prospects by:
1.
ResortQuest’s position in the marketplace
2.
The CROSSOVER business advantage via Wyndham Vacation Rentals, long term
rentals and property management divisions
•
We have a rental income of approximately 2600 units and we pull from a
database of over 300,000 past guests and owners
•
All sales offices are strategically located next to check in desks and have
access to check availability for showings and historical rental data
3.
!
!
ResortQuest‘s powerful marketing resources in servicing over 250,000 guests
annually
RESORTQUEST PUBLICATIONS
Buyer’s Guides:
▪ Destin, Okaloosa Island and Navarre
▪ Beaches of South Walton
▪ Perdido Key
All Guides include area information and
customized inserts with current property
listings for sale that correspond to pages
within the Buyer’s Guide.
MARKETING PIECES
Postcards:
▪ Just Listed/Just Sold
▪ Real Estate News
▪ Market Updates
Quarterly Newsletters:
▪ Destin/Okaloosa Island
▪
▪
▪
▪
South Walton/30A
Miramar Beach
Panama City Beach
Perdido Key/Alabama Coast
Visitor Maps:
▪ Destin/Okaloosa Island
▪ South Walton/30A
ONLINE MARKETING
ResortQuest Listings are on the
ResortQuest Website,
AND Listings in ECAR and PAR are found on:
ResortQuestGulfCoast.com
plus:
▪ RQEmeraldCoastRealEstate.com
▪ RQPanamaCityBeachRealEtate.com
▪ RQAlabamaRealEstate.com
▪ RQPeridoKeyRealEstate.com
▪ RQPensacolaBeachRealEstate.com
▪ EmeraldCoastHomesOnline.com
▪ Homes.com
▪ Realtor.com
▪ Links from ResortQuest Vacation
Rental Website.
!
In addition to these websites, your listing
is emailed to ResortQuest customers who
have signed up to receive New Listing
Alerts for the type of property you are
selling.
RESORTQUEST’S WEBSITES
ResortQuestGulfCoast.com
RQEmeraldCoastRealEstate.com
Area wide search engine
RQPanamaCityBeachRealEstate.com The real estate search is
RQAlabamaRealEstate.com
stress-free and effective with
these easy to use sections:
RQPeridoKeyRealEstate.com
Just for Buyers
▪
RQPensacolaBeachRealEstate.com
Just
for Sellers
▪
Powerful search engines providing customized
▪
results
▪
Bank Foreclosures
New Listing Alerts
Our websites works for you:
▪Receive automated emails for
property matches
▪Take Virtual Tours
▪Save Searches
▪Share listings on Facebook
directly from the website
DESIGNED WITH YOU IN MIND
Each ResortQuest Listing has its own URL!
www.ResortQuestGulfCoast.com/buy/propertyaddress
How can customers find your listing using the ResortQuest Website?
1)
2)
3)
4)
5)
6)
7)
!
In the Search Results if it matches their criteria
At the specific property’s unique URL
On Featured Property Page (when set)
On Open Houses Page (when set) – these also have a special icon in the search results
On Featured Community Pages
In a New Listing Alert
By Someone Sharing with Friend on an array of Networks
The Listing Associate can keep track of the number of times the property has been viewed
by customers on the ResortQuest Website.
SHARING LISTINGS
Customers can share listings from ResortQuest
websites to multiple Social Networks including:
…plus many more!
MOBILE WEBSITE AND MOBILE APP
Mobile Features Include:
▪ Property Search with GPS capability
▪ Nearby Properties
▪ About Us
▪ Mortgage Calculator
▪ Contact Us (with lead generator form)
▪ Click-to-call
▪ Social Media Links
▪ Office/Agent Search
▪ Text messaging lead generation service
▪ QR Code Delivery – QR Code generation and
Online Management portal
ADVERTISING
We advertise in many regional and local print publications annually, including:
•
•
•
•
•
•
•
VIE People + Places
The Destin Log
The Thirty-A Review
SEE: Emerald Coast Visitor Magazine
Condo Owner Magazine
The Walton Sun
Destin Magazine
We also have a search optimization
and web advertising team.
MARKETING TO VACATIONERS
Guest Surveys
Guests are able to request real estate
Information at check-in or via post-stay
surveys
Front Desk and Guest Arrivals
Brochures featuring current listings are
Inserted in check-in packages
Vacation Rental Owner Communication
Real Estate is featured in the monthly enewsletters distributed to over 2,000
property owners as well as in weekly eblasts to the past guest database of over
300,000
COMMUNITY INVOLVEMENT
The employees of ResortQuest Real Estate and ResortQuest by Wyndham
Vacation Rentals serve in leadership roles for organizations and
associations throughout Northwest Florida, including:
▪ Emerald Coast Association of Realtors
▪ Building Industry Association of Okaloosa and Walton
Counties
▪ Okaloosa County Tourist Development Council
▪ Florida Restaurant and Lodging Association
▪ Big Brothers Big Sisters of Bay County
▪ Bay County Chamber of Commerce
▪ Destin Area Chamber of Commerce
▪ Fort Walton Beach Chamber of Commerce
▪ Navarre Beach Chamber of Commerce
▪ Pensacola Beach Chamber of Commerce
▪ Walton County Chamber of Commerce
COMMUNITY INVOLVEMENT
ResortQuest and its associates are committed to enhancing the quality of life and making
lasting contributions in the communities where we live, work and play. We are able to support
our goals through sponsorships of community events, in-kind donations, volunteer hours and
by raising awareness and funds for organizations related to our cause.
MILITARY PRIVILEGES
Military Buyers and Sellers can receive a ResortQuest vacation
FREE or a credit at closing*. It’s as easy as 1, 2, 3!
!
1. Purchaser must inform Realtor prior to making an offer that he/she
intends to use his/her “Military Privilege.”
!
2. Pending date of the property purchased and vacation stay must fall
between 1-01-14 and 12-31-14.
3.
!
Value or property determines the closing credit received:
!
$95,000-$149,999 - $750 credit
$150,000-$249,999 - $1,000 credit
$250,000-$349,999 - $1,500 credit
$350,000 or higher - $2,000 credit
STEPS TO MARKET YOUR PROPERTY
SAMPLE MLS SHEET
1. Place For Sale sign in front yard (if allowed) as well
as info box with property flyer or place lucite holder in
kitchen if a condominium
!
2. Add Property to Multiple Listing Service (MLS)
!
3. Add Property to ResortQuest Real Estate website
4. Promote to other Brokers
5.
!
Direct Mailers (Just Listed cards)
!
6. Hold Open Houses/Tours
RESORTQUEST SELLER ADVANTAGE
Results-Driven 3 Step Process
designed for sellers
!
STEP 1: Lead the Market with a Compelling Price
!
STEP 2: Market your Home and its Benefits
!
STEP 3: Ensure a Smooth Closing
STEP 1
LLEAD
EADTHE
THE
MARKET
ITH A COMPELLING
PRICE
MARKET
WITH AW
COMPELLING
PRICE
!
Time is not on your side – the best price you’ll get is the one you get now. If you
wait, it may likely be lower.
!
First impressions matter! When your home goes on the market, your best opportunity to
make an impact is within the first 30 days. This is your “Window of Opportunity” – making
the wrong first impression will cost a seller time and money.
✓ Research Relevant Properties
✓ Create Customized CMA for your Home
✓ Explain Price Analysis
✓ Develop Overall Pricing Strategy
A BRIEF LOOK ON
PRICING
Below is a price grid that reflects that properties priced too high attract fewer buyers,
showings and offers. Properties priced at market value generate more buyer interest. Work
with your ResortQuest Sales Associate to price your property to sell.
DETERMINING THE PRICE
The ultimate question of every seller:
What is the best price my property will sell for right now?
!
!
Ask yourself these four questions:
!
1. How quickly do I want to sell my home?
!
2. What is the fair market value of my home?
!
3. What are the relevant properties?
!
4. What will my pricing strategy be?
STABILIZED MARKET
A healthy real estate market will reflect about a 6 month supply of
inventory.
!
When that number declines, we typically will see a sellers market.
When the number increases, it’s a buyer’s market.
Pricing isn’t just important, it’s everything!
As your associate, I cannot change the
market
conditions, but it is my job to show you
how to get your property sold in the
CURRENT
market.
A shift in the market is a shift in power.
Our goal is to use pricing to EMPOWER YOU.
STEP 2
MARKET YOUR HOME AND ITS BENEFITS
!
Once your property is priced right, its time to market it.
We have the resources of a large firm coupled with the local expertise of a
boutique company, so we know what it takes to market your home.
✓ Add your Listing to MLS
✓ Promote to other Brokers
✓ Market your Listing on the Website
✓ Add a For Sale Sign in Yard
✓ Staging
✓ Direct Mail Campaign/Just Listed Cards
✓ Set up Open Houses and Realtor Tours
✓
✓
✓
✓
Real Estate Buyer’s Guides
Inter-company Advertising to Guests
Company Newspaper Ads
Other special promotions
STEP 3
ENSURE A SMOOTH CLOSING
Our job isn’t complete until your property closes, so
we take steps to make sure you have a smooth and
seamless closing. We’ll keep you informed of the
closing process throughout – that’s our commitment!
✓ Assist Buyers through Closing
✓ Explain Forms and Agreements
✓ Complete Necessary Paperwork – Write Purchase Agreement
✓ Confirm all Contract Items and Addendums are Included
✓ Assists Buyers with Financing
✓ Set up Home Inspections
✓ Coordinate Closing Walk-through
✓ Finish the Sale at the Closing Table
ARE YOU READY TO SELL YOUR PROPERTY?

to View the 2014 ResortQuest Seller`s Packet

Transcription

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