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MHL-SEP13-PG21_Layout 1 03/09/2013 12:07 Page 21 Feature Warehousing & storage Warehousing in tough times Gursh Atwal, sales manager, AEB (International) talks about the challenges, trends and solutions for warehousing during a harsh economic climate A ccording to Capital Economics, one of the City’s most pessimistic forecasters, the UK economy is likely to experience another weak 18 months before rebounding strongly in 2015. This economic uncertainty, paired with market volatility, creates multi-faceted challenges for warehouse managers. Add the shifts in demand and distribution strategies (e.g. from in-store to online, and local to centralised) and it becomes obvious how powerful and flexible today’s warehouse management systems (WMS) have to be: they must enable quick reactions to unpredictable demand, offer multi-level, multi-site and multi-client inventory management, facilitate different picking strategies and material handling systems, support reliable demand forecasting, and cater for distribution of store deliveries and online orders, all at the same time. The right software should provide complete visibility of inventory levels, both in the warehouse and in transit. Full transparency of incoming and outgoing orders enables companies to consolidate and time their deliveries to reduce inventory levels, keeping only the minimum stock required to respond to emergencies. A good WMS notifies suppliers and carriers when inventory levels are running low, which enables vendor management inventory (VMI) and facilitates a continuous flow of goods while saving money. Warehouse operators should also look for end-to-end traceability of order items, particularly in the food, pharmaceuticals and chemicals sectors, where product recalls can quickly turn into PR disasters. Integrated visibility and collaboration solutions offer drill-down options for tracking, e.g. from container level to stock keeping unit (SKU) level, and collect all ‘Before signing on the dotted line, warehouse operators should know exactly which internal and external factors affect their operations, and what their specific workflow and optimisation requirements are.’ But choosing the right WMS can be a daunting task and rash decisions should not be made. Before signing on the dotted line, warehouse operators should know exactly which internal and external factors affect their operations, and what their specific workflow and optimisation requirements are. This will have a direct impact on their return on investment. They should also bear in mind that, while implementing a WMS can lead to substantial savings on manpower, because integrated warehouse solutions improve visibility, e.g. on current work load, peak phases and possible bottlenecks, allowing both management and warehouse staff to focus on their core tasks, the overall aim is to increase productivity, with the same number of people working more efficiently, So, rather than the stock controlling the workforce to react to the market, the workforce is controlling the stock to proactively cater for peaks and shifts in demand. applicable progress reports and status messages on one centrally accessible platform. This provides for complete audit trails and visibility within and beyond the warehouse, which assists in meeting performance indicators (KPIs) and maintaining the supply chain’s integrity. Another crucial requirement is system integration capability. A WMS should integrate smoothly into existing IT environments, and communicate with both internal operations and systems (e.g. procurement, customs, shipping and sales) and external parties (e.g. suppliers, service providers and carriers), leading to transparency and efficient work flows, ideally in realtime. Modular and scalable software architecture is recommended, providing the required functionality with the option to expand later as the business grows. It’s also important the system is integrated with transport and global trade management systems, facilitating comprehensive logistics execution and Materials Handling & Logistics SEPTEMBER 2013 Gursh Atwal, sales manager, AEB (International) AEB (International) T: 01926 801250 www.aebinternational.co.uk Enter 370 regulatory compliance with customs and global trade procedures. The ultimate choice of WMS depends on a company’s individual requirements and short-, mid- and long-term goals – there is no ‘one-sizefits-all’ solution. That’s why it’s crucial that the solution provider offers the right portfolio, experience, and consultative approach to guide through the decision making process. Ideally they should become a proactive partner, offering an outside view and asking the right questions to assist in-house teams to design improved work flows, cut waste and increase efficiency. WMS can have a staggering impact on improving supply chain dynamics and performance. An integrated solution provides visibility across the entire supply chain, helping companies to increase delivery performance, streamline processes, lower inventory costs and gain a competitive advantage. The more information is available to supply chain managers in real-time, the faster they can respond to customer demands and increase efficiency. Logistics experts wanting to make the most of their current WMS, implement a new solution or even introduce a WMS for the very first time should carefully analyse their detailed requirements and compare available providers and system options to ensure the new solution supports all their goals. S21