BRCHICKEN

BRCHICKEN
Galo
(Cock, 1962)
Mixed
technique,
Ecoline on paper
by Brazilian
artist Aldemir
Martins, whose
work was
inspired by this
fowl and its
longstanding
presence in
Brazilian culture.
The World Eats Better
And Safer With
Brazilian Chicken
contents
A MESSAGE FROM THE PRESIDENT
Cover:
Galo (Cock) – 1962
Mixed technique, Ecoline on paper.
By: Aldemir Martins (1922-2006)
The right to use this image for
this cover was kindly granted by
Mr. Pedro Martins, curator of the work
of painter Aldemir Martins
(www.estudioaldemirmartins.com).
BRChicken is published
by the Brazilian Chicken
Producers and Exporters
Association (ABEF), with the
support of APEX-Brasil, the
Brazilian Trade and Investment Promotion Agency, an
autonomous agency linked
to the Ministry of Industry,
Development and Foreign
Trade.
Brazilian Chicken
Producers and
Exporters Association
(ABEF)
Executive President
Francisco Sérgio Turra
Executive Director
Ricardo Santin
Trade Promotion
Isis Nogueira Sardella,
Eliene Turci
Technical Advisor
Sulivan Pereira Alves
Brazilian Chicken Producers
and Exporters Association
(ABEF)
Av. Brigadeiro Faria Lima,
1912, Suite 20L
São Paulo, SP, Brazil
CEP 01451-907
Tel/Fax: 55 (11) 3031-4115
www.abef.com.br
e-mail: [email protected]
BRChicken is produced for
ABEF by Editora Brazil Now
03 Brazilian Poultry Farming: Quality with Sustainability
A message from Francisco Turra, president of the ABEF.
04 Top quality production for global food safety and
security
Brazil has achieved unrivaled competitiveness in the production
of
chicken meat, with high quality and excellent sanitary standards, showing
that it is ready to meet the growing global demand for animal protein.
09
Growth with Preservation
Brazil’s world-famous natural resources will not suffer with the
growth in chicken meat production. Strict environmental laws are backed
up by the awarenes of poultry producers.
11
Sanitary Excellence Throughout the Supply Chain
By adopting rigorous controls at all stages of production, the
Brazilian chicken meat exporting industry has become a world benchmark
for sanitary technology.
15
Animal Wellfare Promotes Conscientious
Consumption
The Brazilian chicken supply chain is governed by laws, norms,
protocols and production practices that promote animal well-being.
good for the product, and good for the ethical consumer.
18
Strength and Tradition Ensure Continued Growth
Recognized worldwide for its expertise in producing chicken meat, the
Brazilian poultry sector is expanding capacity while investing in technology,
new plant and sanitary control.
23
The Best Agrarian Reform
The integrated production system adopted by the Brazilian chicken
meat industry creates jobs and income in the countryside, so making an
essential difference for thousands of small and medium farmers.
27
A Secure Path to Success
Meet the 29 companies in ABEF that today account for 75% of Brazil’s
chicken meat production and no less than 93% of exports.
2
editora Brazil now
director and editor
Dirceu Brisola
English editor
Brian Nicholson
contributor
Luiz Gonzaga S. Neto
photos
Beatriz Silveira; Divulgação
Abef, Doux, Edu Campos,
Embrapa, Governo do ES,
Rivelli; José Biavatti
graphic design
AssaokaAD Comunicação
graphic production
Solange Melendez
printed at
Ipsis Gráfica
Editora Brazil Now Ltda.
Av. Prof. Alfonso Bovero,
323 01254-000
São Paulo SP Brazil
Phone: +55 (11) 3672-4323
Fax:
+55 (11) 3875-7100
www.brazilnow.com
responsible director
Dirceu Brisola (MT 8.961)
Brazilian Poultry
Farming: Quality
with Sustainability
The success of Brazilian chicken
meat in international markets can
be seen by the sheer scale of the
numbers for our exports. Today
our products sell in 153 countries
and account for 41% of exports of
this kind of animal protein worldwide. The hard work that has been
done throughout the chicken supply chain, always with the support
of the Brazilian Chicken Producers
and Exporters Association (ABEF)
means that the country has been
the leading global exporter since
2004. Today our sector generates
1.5% of Brazilian GDP and 4.5
million direct and indirect jobs.
Brazil has maintained its competitiveness despite the instability we have seen in major import
markets, due to the international
financial crisis. The data shows
that our exports have grown 15%
per year since 2000, by volume. I
should emphasize that this is the
consequence of producers, meat
packers and exporters all working together, in union. This excellent partnership has been the key
factor for the sector not simply to
have retained its existing markets
in this very difficult situation, but
also to have gained new markets
for Brazilian chicken, specifically
India, China and Algeria.
This exporting success reflects
Francisco Turra, Executive President of the
Brazilian Chicken Producers and Exporters
Association (ABEF)
work that has been done throughout the entire sector. Most important is the very high sanitary
standard of Brazilian poultry production. Quality, sanitary control
and sustainability are key qualities
of our product. Brazilian poultry
production meets the most modern sanitary and handling standards, in addition to having a very
low environmental impact. All
chicken destined for export is produced in plants located far from
the Amazon region, and studies
prove that our chicken production
consumes less water than production of other animal proteins, while
occupying less arable land.
Animal welfare is a major concern for the Brazilian
poultry sector. In this context ABEF, working together
with the Ministry of Agriculture, Livestock and Supply, offers courses in best
practices for chicken production. The aim is to improve the technical capacity
of integrated producers and
their families in questions
relating to pre-slaughter
handling, transportation of
birds, environmental management and biosecurity in
aviaries. Another concern
is about flock nutrition – in
Brazil poultry feed is based on a
mixture of corn and soy.
The net result of all these efforts
is that our product is today accepted in the world’s most demanding
markets, like the European Union
and Japan, and also in markets
that impose religious rules on food
production, for example Islamic
Halal slaughter.
Despite the challenges it has
been facing, the Brazilian exporting sector is betting on the quality and sanitary control of Brazilian chicken to keep pace with the
global trend of ever-expanding
consumption of this protein.
3
COVER STORY
Top quality
production for
global food safety
and security
Brazil has achieved unrivaled competitiveness in the
production of chicken meat, with high quality and
excellent sanitary standards, showing that it is ready to
meet the growing global demand for animal protein.
Over the last five years, a powerful
but unusual combination of natural factors – available land, ample water and a
favorable climate – has combined with
strong investment in the latest animal
production technology to make Brazil
the world’s leading exporter of chicken
meat, responsible for 41% of global
exports and present in 153 different
national markets.
The quality and sanitary standard
of Brazilian chicken meat are continually being tested and approved by the
most demanding consumers. It’s a
success story rooted in the traditional
competence of the productive sector
and the advanced sanitary technology
that permeates the entire supply chain,
from the insemination of eggs and the
breeding of birds by small producers
right through to final shipment of the
industrialized product.
Brazilian leadership is based on 40
years of research into poultry production. Significant investments have been
made in genetic selection, nutritional
improvement and balance, an appropriate environment (temperature and
ventilation), control of diseases and
4
sanitation, correct handling (including
norms for animal welfare), transportation and meat processing.
This knowledge, in turn, helps organize and maximize the potential of
Brazil’s inherent natural advantages.
The country is a major grain producer
– soy and corn are natural chicken feed
– with an abundance of water, lots of
sun and agreeable temperatures that
permit natural thermal conditioning.
Add in environmental sustainability,
because chicken production does not
threaten any important Brazilian biome,
be it the Amazon or any other, and the
result is an advantage over other meat
production systems by virtue of lower
energy consumption and a smaller contribution to global warming. These last
two aspects were listed in a report by
the UK Government’s Department for
Environment, Food and Rural Affairs
(DEFRA) – see box on page 8.
The ‘virtuous circle’ of Brazilian
chicken production includes another
element, this time of a social nature.
The sector is structured in a way that
ensures incomes and a better quality of
life in the countryside, so benefitting
thousands of small integrated family
producers.
This set of factors makes the Brazilian chicken industry socially and environmentally sustainable, as well as
highly competitive, with unbeatable
cost and quality.
The sector is therefore ready to answer the challenge of global food security, complying with the strictest public
policies of every country that seeks to
guarantee its population permanent
sources of healthy animal protein.
“Chicken meat is the world’s cheapest and healthiest source of animal protein. And Brazil is a world benchmark
for production of this longevity protein,” said Francisco Turra, president
of the Brazilian Chicken Producers and
Exporters Association (ABEF).
This expertise has an impact on the
world food supply, a question that constitutes a major global priority and a
challenge for global production.
According to Bernard Vallat, director general of World Organization for
Animal Health (OIE) who holds a doctorate in veterinary medicine, the global demand for animal protein (meat,
Doux chicken production in Brazil: protecting the environment.
number of meals per day and consuming a much larger quantity of meat,
milk and eggs, whenever possible.
milk and eggs) is set to expand by 50%
through 2020, driven by population
growth and the millions of poor households who are likely to enjoy increased
purchasing power. These homes, particularly in more populous countries
such as the so-called BRICs (Brazil, Russia, India and China) are already changing their eating habits, increasing the
Sanitation – The sanitary status
of animal protein is crucial to providing consumers with a quality product.
And in poultry health Brazil is, without
a doubt, an international benchmark.
“The Brazilian industrial poultry sector
exhibits a high level of sanitary protection against those factors that could
put its production at risk,” said Inácio
Kroetz, Secretary of Farming Defense
at the Ministry of Agriculture, Livestock
and Supply (MAPA). “In addition to the
vigilance systems of producers, sector
association, municipalities and states,
we have a modern industrial sector that
is monitored by Brazil’s Federal Inspection Service, which checks the quality,
innocuousness, health and compliance
of the products,” Kroetz said.
Another factor stimulating the consumption of chicken is the widespread
search for diets with a lower fat content. Easily digestible and rich in amino acids, chicken meat is an excellent
source of proteins and contains less fat
than red meats.
According to the OECD-FAO Agricultural Outlook 2009-2018, a report
prepared jointly by the Organization for
Economic Cooperation and Development and the UN’s Food and Agriculture Organization, by 2018 chicken will
be the world’s most consumed meat,
accounting for 24% of total consumption, ahead of pork (22%), lamb (20%)
and beef (18%).
“The world needs to eat well and
chicken is the meat; it has good nutritional value and is cheaper than any
other,” said Mário Lanznaster, president of Coopercentral Aurora, one of
the largest cooperatives in the Brazilian
meat sector. “There are no restrictions
on chicken meat, be they religious or
cultural, and economically it is the most
attractive,” said Lanznaster.
5
The challenge of supply – The
great challenge now facing global agribusiness is how to meet the growing
demand. Over the last 10 years the
Brazilian poultry supply chain has demonstrated a vigorous ability to expand
production. In 1998, Brazil produced
just 4.9 million tonnes of chicken; it is
now set to reach 11.5 million tonnes
in 2009, according to a projection by
the Brazilian Poultry Association (UBA).
Exports jumped from US$620 million
in 1998 to US$6.9 billion in 2008. The
country has been the world’s top exporter since 2004.
In spite of the economic crisis which
deepened in the last quarter of 2008,
Brazilian chicken exports last year
earned US$6.9 billion, an increase of
almost 40% over the US$5 billion exported in 2007. And this year, even
with the crisis in world commerce, the
ABEF is projecting export growth of up
to 5% by volume.
The excellence of Brazilian chicken
meat is confirmed by the most demanding international markets. Exports to Japan grew by 101% in 2008,
to US$1.16 billion, making that country Brazil’s largest single customer.
Brazil currently accounts for 90% of
Japanese imports of raw chicken meat,
and the demanding, meticulous standards of Japanese sanitary authorities,
amongst the highest in the world, are
well known.
Hong Kong, another important
market, purchased US$563 million of
Brazilian chicken in 2008, up 30.7% on
the previous year. Brazil supplies 63%
of all chicken imported by Hong Kong.
Brazilian chicken also has a strong presence in the Middle East, with highlights
being Saudi Arabia and the United Arab
Emirates. Also on the list of the 10 largest importers of Brazilian chicken are
the Netherlands, Venezuela, Russia,
South Africa and Germany.
These are all specific markets that
demand different cuts and advanced
poultry production technology. For
Clovis Pereira, commercial manager of
Diplomata, Brazil’s sixth largest com-
6
pany in terms of bird slaughter, “the
potential for expansion of poultry activity makes Brazil the only producer able
to sustainably supply the large volumes
that world demand could require.”
Investments in Brazil - For this
reason, significant investments are being made at every stage of the Brazilian poultry industry and a vigorous
process of consolidation is underway.
Sadia and Perdigão, the country’s two
largest chicken processors and exporters, merged in May of this year to form
Brasil Foods SA (BRF), a giant born with
players like Cargill, Tyson Foods, Doux
and Dawn Farms are currently expanding their activities in Brazil, including
buying local companies. Cargill and Tyson Foods alone are investing US$300
million in new plant and chicken production lines (see article in this edition).
At the end of July the Marfrig Group
agreed financing of US$27.3 million
with the Banco do Brasil to build 744
new aviaries through 2011 in four
states, and to upgrade existing aviaries. “This will be an important tool to
stimulate Marfrig’s business and to
strengthen the whole chicken supply
Delivering poultry feed to the
storage silos.
Index of Water Shortage
Brazil has abundant fresh water.
42 plants, annual billing projected at
over US$10 billion and the potential to
become the largest meat processor in
the world.
After raising US$3.2 billion in a
primary share offer in mid July, Brasil
Foods then announced an injection of
US$519 million to bolster Sadia, after
the company rang up losses with financial derivatives and the devaluation of
the real against the dollar at the end
of 2008. BRF will absorb and realize
the potential of investments totaling
US$2.7 billion made by Sadia and Perdigão over the last two years in new
factories and the expansion of existing
plants.
Large Brazilian groups such as Marfrig and Minerva and international
chain,” said Marcos Antonio Molina
dos Santos, president of the group, in
a release.
Clever Ávila, director of industrial
technology at Cargill Meats, said that
“Brazil, by its natural vocation, has the
competence to remain a large producer and contribute to the security of the
world food supply.”
Big country – The only way to
meet the enormous world demand for
animal protein is to intensify farming
production. This requires land, water,
labor and technology. And Brazilian
poultry enjoys undeniable advantages
in all four factors.
According to the OECD-FAO Agricultural Outlook 2009-2018, of the
Although chicken production requires less arable land than beef, sheep
and pigs, this reserve of land will play
an important role in the question of
world food security, particularly in the
production of grains which are also
used as poultry feed.
Index of
hydric
stress
Low
high
1.56 billion hectares available in the
world for farming, more than half lies
in South America (particularly in Brazil)
and Sub-Saharan Africa.
Roberto Rodrigues, a former Brazilian agriculture minister and a professor
of agronomy who studies this question, calculates that Brazil has a strategic reserve of 91 million hectares ready
for agricultural expansion. This is three
times greater than the area currently
occupied by Brazilian arable farming,
Source: World Resources Institute
and could be used without any damage to the Amazon biome or other native forests.
“Brazil is the country with the greatest amount of land in the world available for expansion of arable and cattle
farming, and could increase its production of grains and meat by 200%,”
said Dilvo Grolli, director-president of
Coopavel, a cooperative of 16 members and 3,000 associate members in
Paraná State.
Potential for grains – On average
90% of Brazilian poultry feed is composed of corn (70%) and soy (20%),
and the country is one of the world’s
largest producers of these grains. The
volume of feed used in Brazil for chicken production is around 28 million
tonnes per year. In 2008, the country’s
grain harvest set a new national record
at 145 million tonnes. For 2009, the
Brazilian Institute of Geography and
Statistics (IBGE) estimates the grain
harvest at 135 million tonnes, which
would be the second largest ever.
“Brazilian chicken is basically corn-fed,
which gives the meat better consistency and a more attractive appearance,”
7
said Lanznaster, the Aurora president.
It also makes the meat tastier.
Advantages like these mean that
Brazil has continued to strongly expand
its food exports through recent years,
particularly in those products where it
is a world leader – soy, sugar, coffee,
fruit, juices and meat in general.
River catchment areas – Water resources are another factor contributing
to Brazil’s excellent performance in agriculture. The country has 12% of the
total world reserves of available fresh
water, according to the National Water
Agency (ANA), which is linked to the
Ministry of the Environment. Counting rivers from other countries that
drain into the Amazon, Uruguay and
Paraguay basins, the country’s share
of available fresh water increases to no
less than 18%.
The country’s river network is both
vast and dense. It includes various huge
rivers – large in length, width and depth.
In millions of tonnes.
12,000
10,939
10,000
8
Growth with Preservation
Brazil’s world-famous natural resources will not suffer
with the growth in chicken meat production. Strict
environmental laws are backed up by the awarenes of
poultry producers.
8,000
6,000
4,461
4,000
2,000
0.0
1997 2001 2002 2000 2000 2001 2002 2003 2004 2005 2006 2007 2008
Average annual growth of 8.5% p.a. for 11 years
Source: ABEF
Best known are the Amazon, the biggest river in the world, the Paraguay,
the São Francisco and the Paraná. The
Amazon Hydrographic Region contains
73,6% of all Brazil’s surface-level freshwater. The country also has the world’s
Lower energy consumption and
reduced gas emissions
A report published by the UK
Government concluded that
chicken production in Brazil is
similar to that in the United Kingdom, but that energy consumption
and the Global Warming Potential
from the emission of greenhouse
gases are lower in Brazil, by 25%
and 17% respectively.
According to the study,
published by the Department for
Environment, Food and Rural
Affairs (DEFRA) in 2008, the two
production systems are similar in
terms of breeding stock lines, the
adequate composition of feed, the
absence of disease outbreaks and
the use of fertilizers. Main differences lay in the scale of the aviaries, which tend to be larger in
the UK, in Brazil’s use of natural
ventilation because of the tropical
climate, and in the use of corn
rather than wheat as the energy
Environmental Sustainability
Brazilian Production of Chicken Meat
source in poultry feed. The costs
and expenses inside the aviaries
were similar.
The report showed that the direct use of energy is lower in Brazil
and is equal to around 7% of total
consumption, compared with 26%
in the UK. Of the energy used directly in production in Brazil, 65%
comes from electricity. There are
two reasons for this, the study said.
In the first place, most of the feed
used in Brazil has a much lower
transportation cost, because it is
mainly produced locally. Secondly,
Brazilian aviaries normally have
natural ventilation, without the
cost of a heating system. Another
differential is that most of Brazil’s electricity (84%) comes from
renewable non-thermal sources,
while in the UK electricity is generated mainly from natural gas or
coal, or comes from nuclear plants.
second largest underground reserve of
fresh water, the Guarani Aquifer, lying
below some 1.2 million km2 of land.
According to the OECD report, water is becoming increasing scarce in
many parts of the world. Pollution and
predatory use are depleting sources
while population continues to grow,
as does the competition for the various
uses of water. In 2005, 35% of people
in developed countries in the OECD
lived in areas characterized by hydric
stress – where per capita demand for
water exceeds available resources (see
water stress map).
In 2025, according to the OECD
study, 1.8 billion people could be living
in countries or regions with an absolute
shortage of water, while two thirds of
the world population could be living
under hydric stress. According to an
index used by the UN to express the
availability of water, Brazil has a comfortable situation with 33,376 cubic
meters per person per year. Both the UN
and the European Environment Agency
describe Brazil as being in a privileged
situation in terms of the supply and
demand for water. This availability of
water directly affects agricultural production and represents an advantage,
even though poultry farming requires
less use of water than other types of
animal protein production.
The Brazilian chicken industry is
concentrated in the South, Southeast
and Center-West of the country, far
from the Amazon Forest – the richest
and most important biome in Brazil
and the world – and producers adopt
routine practices to control the environmental impact of their activities.
Brazil is a signatory to the principal
international conventions and treaties on the environment, such as the
Kyoto Protocol, and its environmental
legislation is widely recognized as being amongst the strictest in the world.
This explains why the production of
chicken in Brazil has never been involved in the frequent, heated controversies about the impact of productive
activities on the environment.
“Environmental sustainability is one
of the principal concerns of the Brazilian poultry exporting sector,” said
Francisco Turra, president of the Brazilian Chicken Producers and Exporters
Association (ABEF).
According to ABEF data, 75.4%
of Brazilian exports of chicken meat
come from the South of the country,
followed by the Center-West (12.5%)
and the Southeast (11.4%). That
means that the Northeast and North
together account for just 0.7% of national exports.
As well as being some 4,000 kilometers from the Amazon – equivalent
to twice the distance between Lisbon
Chicken aviaries in the midst of well-preserved nature.
and London – the principal production and processing units are strictly
controlled by federal, state and municipal authorities, not to mention the
export companies themselves who are
constantly concerned about protecting
their brands in foreign markets. Both
producers and the exporting companies are required by law to hold an environmental license to produce.
Sadia, one of the main Brazilian
chicken processors, invested R$67.4
million in 2008 for environment programs in their integrated production
process that involves 10,000 rural producers. Last year, the company signed
on to the Brazilian GHG Protocol Program which provides for the measurement, reporting and management of greenhouse
gases in the country.
Last year the company
constructed the meat sector’s first zero carbon factory, an agri-industrial unit
at Vitória de Santo Antão
in Pernambuco State. This
will compensate for 100%
of carbon emitted by virtue
of its operations via a reforestation project in degraded
areas of Atlantic Rainforest
in the Northeast. Some 3.5
million native trees will be
planted, with each hectare absorbing around 400
tonnes of CO2.
Similarly Perdigão, one
of Brazil’s largest chicken
exporters, destined R$34.7
9
Amazon biome
ASPECTS OF VEGETATION
410 million hectares
49% of the total area
Many different ecosystems (350 million hectares
of forests, but also wetlands and savannas)
Cartographic base prepared by the IBGE / Directorate of Geosciences, 2004
Relative Impact of Poultry Production on the
Environment
Prairie with trees
Contacts
Forest - Seasonal deciduous
Forest - Seasonal semi-deciduous
Forest - Open ombrophilic
Forest - Dense ombrophilic
Forest - Mixed ombrophilic
Pioneer formations
River
Savanna
Steppe savanna
Concentration
Beef cattle Hogs Chicken
Energy consumption (GJ) (Gigajoules)
28
17 12
CO2 and N2O Impact on global warming
16 6.4 4.2
CO2 and N2O Impact on eutrophication
158 100 48
CO2 and N2O Impact on acidification
471 394 173
Source: AJC International
million to environmental improvement projects in 2008. Of this, R$16.8
million went to the company’s Renewable Forests Program, which uses
planted lumber as an industrial energy
source, so avoiding destruction of native forests and consumption of fossil
fuel. Some 6,000 hectares of the company’s renewable forests are eligible
for carbon credits under the Kyoto
Protocol.
Under the system of integrated
chicken production that is widely used
in Brazil, around one million producers,
most of them small and medium family
farmers, are linked to agri-industry exporters. “The producers and the agriindustries have a very close relationship, thanks to the integration system,
10
North
Northeast
Center-West
12.5%
Southeast
11.4%
South
75.4%
and this makes it easy to spread best
practices for production, the environment and animal well-being throughout the supply chain,” said Márcio
Antônio Portocarrero, secretary of
farming and cooperative development
at the Ministry of Agriculture, Livestock
and Supply (MAPA).
In this way, the question of the environment is strongly linked to productive processes in the chicken supply
chain. “The more we produce within
environmental and other rules, the
greater the remuneration we receive
from the integrator (the agri-industry),” said Ronaldo Negri, an integrated
producer who supplies Cargill from his
own property in Ermo in Santa Catarina State. “For example, we make
compost from the aviary bed, and after fermentation this becomes agricultural fertilizer. This is guidance that we
receive from the technical team of the
integrator,” Negri said.
With two aviaries and capacity for
108,000 birds, Negri explained that
he removes the bed (the material that
lines the floor of the aviary and which
accumulates bird droppings), takes it
to “a small, totally enclosed building”
and makes a layer. On top of this, he
puts another layer with dead birds, and
so on. “We do this after every batch of
birds,” said Negri.
Antonio Maldaner, a small integrated producer for Aurora, a cooperative in Santa Catarina, explained that
he could not simply expose waste to
the open air “so we have a compost
processer inside the farm.” Maldaner
won a prize from the cooperative this
year. There were various reasons, but
principal was his adoption of practices
for preserving the environment. In addition to reusing organic material, as
does Negri, Maldaner protects his water sources.
The Maldaner property, which is divided by a creek, has 20 head of dairy
cattle, pig production and chicken
farming. “In the past the cattle walked
through the creek. Now they don’t do
that any more, to avoid contaminating
the water,” Maldaner said. “We have
also preserved the vegetation along
the river banks, and we take care of
our springs,” he said.
The Brazilian climate and environmental characteristics also help
chicken production be more ecologically efficient. A study published in the
United Kingdom stated that the Brazilian chicken production system uses
less energy and emits less greenhouse
gases (see box on page 8).
Contributory factors are the availability of sunlight, natural ventilation
and prevailing temperatures that dispense with heating systems. Energy is
also saved by virtue of a lower cost for
transportation of feed, because grains
are produced close by.
Healthy Meat
Sanitary Excellence
Throughout the Supply Chain
By adopting rigorous controls at all stages of production,
the Brazilian chicken meat exporting industry has become a
world benchmark for sanitary technology.
The Brazilian poultry industry has
successfully disseminated to all stages
of the supply chain an awareness that
this activity can be sustainable and
competitive only if it ensures sanitary
excellence throughout the production
process, with strict inspections and
veterinary controls that are rigorous,
far-reaching and balanced. It has also
disseminated knowledge of the practices needed to make this happen. The
concept of sanitary safety “from farm
to fork” is present at all stages of production: in the breeding stock; in the
eggs and chicks; in the quality of the
feed, which is natural, based on corn
and soy; in the control of how flocks
are handled on family properties that
are integrated with agri-industries; in
respect for the rules of animal welfare;
in the industrial processes; and in transportation, marketing and shipment of
the product.
Rigorous legislation for poultry
production and the use of veterinary
medication, federal and state plans of
sanitary inspection, international certification for the quality and health of
Brazilian chicken and a modern, proactive private sector have all helped
make Brazil’s industrial poultry sector
into a world benchmark in sanitary
terms.
Brazil has developed a poultry sector that maintains tight control over
the principal bird diseases such as
Newcastle and Salmonellosis, and the
country is recognized by the World
Organization for Animal Health (OIE)
as an area free from the deadly Avian
Influenza. Not a single case of avian flu
has been detected.
“Working in partnership with
the federal government, the poultry
exporting companies have made a
Cutting room calisthenics for workers at the Rivelli Alimentos plant.
11
doctor and specialist in quality management at Doux do Brasil.
For Clever Ávila, director of industrial technology at the meats department
of Cargill, owner of the Seara brand in
Brazil, the country’s sanitary status in
poultry is progressing every year. “The
sanitary zoning set up by the federal
government makes it easier to exercise
control between states and at frontiers,” said Ávila. “Moreover, the Brazilian industry understands that there
is no competition between companies
in the sanitary question. This has al-
and technology centers of Brazil’s four
largest chicken exporters also participate: Perdigão, Sadia, Cargill/Seara
and Doux Frangosul.
The Brazilian government has two
major programs directed to sanitary
control of the country’s poultry sector. These have become international
benchmarks. One is the National Poultry Health Program (PNSA), which
conducts epidemiological and sanitary
monitoring of bird illnesses – the regionalization plan is part of this. The
other is the National Plan for Control
Healthy chicks: the result of constant laboratory research into breeding stocks.
constant effort to ensure that Brazil
continues to be a safe haven in terms
of animal health, so guaranteeing international consumers the quality of
Brazilian meat exports,” said Francisco
Turra, a former agriculture minister
who is now president of the Brazilian
Chicken Producers and Exporters Association (ABEF).
Chicken farming in Brazil is structured around partnership agreements
between agri-industries, cooperatives
and thousands of small and mediumsized producers. It’s called the ‘integration system.’ Birds eat feed based
on corn and soy – Brazil is one of the
largest grain producers in the world –
without the use of hormones, which
as well as being prohibited would be
economically unviable. The production
of healthy chicken meat, consumed
in more than 150 countries, is made
possible thanks to the availability of
natural ventilation, with the constant
renewal of air inside the aviaries, and
ample sunshine, providing natural light
and amenable temperatures.
12
According to Inácio Kroetz, who
holds a master’s degree in Veterinary
Medicine and is Secretary for Farming Defense (SDA) at the Ministry
of Agriculture, Livestock and Supply
(MAPA), Brazil has managed over the
years to harmonize and reinforce the
chicken farming supply chain with respect to sanitary questions. “There is,
happily, a high degree of awareness
about sanitary control throughout the
whole chicken supply chain. The private sector, the animal health people
and agencies that inspect products of
animal origin all work in total harmony,
each carrying out their role,” he said.
Ricardo Santin, who is executive director of ABEF, said that “the Brazilian
chicken supply chain has developed its
own specific sanitary technology, with
highly specialized professionals from
both the industry itself and from the
federal and state governments exercising strict control of chicken farming, all
backed up by a web of specialist poultry laboratories.” Such control extends
from bird feed and incubators through
producers’ aviaries to the chicken meat
packing houses. More than 90% of
the Brazilian chicken-meat cold stores
and packing sheds are controlled by
the Federal Inspection Service (SIF).
Also, the industry and the government
ensure traceability of production lots
and breeding stocks and are ready to
immediately isolate any sanitary problem should it arise.
Private sector investment in sanitation has been significant. Doux do
Brasil, for example, has three laboratories just for the poultry sector, all
with ISO 17025 certification. One is
for pathological analysis in aviaries,
another checks the quality and sanitary safety of the meat, and a third
evaluate the quality of the bird feed.
There are dozens of food engineers,
biologists, zootechnicians, veterinary
doctors and so on, all monitoring the
sanitary quality of the product. “We
are free of the main poultry diseases
and this is the result of solid investment in production processes,” said
José Luís Kieling Franco, a veterinary
There is strict attention to sanitary control at all stages of the chicken supply chain.
lowed companies to work together to
improve our sanitary status.”
The zoning mentioned by Ávila
was set up by MAPA in 2008 as part
of the Plan for Regionalization of Sanitary Control of Brazilian Poultry, which
conducts audits and classifies statelevel sanitary structures to ensure better control of national production. The
Brazilian project has been approved by
the OIE and the World Trade Organization (WTO). It determines adherence to
strict biosafety criteria, and has come
to be seen internationally as a model
for regionalizing and compartmentalizing animal production. The project
benefits both the countries that export
and import chicken. Research is headed up by MAPA, and chicken farms
of Residues and Contaminants (PNCRC), which addresses products of
animal and vegetable origin (PNCRC-A
and PNCRC-Vegetable). These programs conform to norms of the Codex
Alimentarius, which was drawn up
jointly by the United Nations’ Food and
Agriculture Organization (FAO) and
the World Health Organization (WHO),
and establishes world standards of
conduct in food production. The Brazilian programs are also recognized by
extremely demanding markets like the
European Union. Both the Codex Alimentarius and the OIE norms are parameters adopted by the WTO.
The Brazilian sanitary programs use
internationally recognized tools for the
management of quality in animal pro-
duction. These include Hazard Analysis of Critical Control Points (HACCP),
Standard Procedure of Operational Hygiene (SPOH) and Standard Operating
Procedure (SOP). Installations of major
agri-industries have received international certification from bodies such
as the International Organization for
Standardization (ISO), the Good Agricultural Practices (Global GAP) and the
International Food Standard (IFS).
X-ray – The PNCRC is a Brazilian
government tool to ensure food safety
both for the Brazilian consumer and
for countries which have commercial
relations with Brazilian agribusiness.
“MAPA collects samples throughout
the country to assess the use of veterinary medicines and contaminants
in the productive sectors being monitored – in other words, the PNCRC
can be considered an ‘X-ray’ of the
process,” said PNCRC Coordinator Leandro Feijó.
However,
government
efforts
would not produce goods results without participation of the productive
sector. “Brazilian poultry companies
have adopted within their own control
programs measures to avoid receiving
and slaughtering birds whose sanitary
handling indicates non-observance of
best practices, for example, not allowing the specified time period between
any veterinary medication that might
have been used, and slaughter,” Feijó
explained.
To meet the requirements of more
than 150 different markets, the PNCRC follows the technical and scientific recommendations of the Codex
Alimentarius and the strictest consensual technical norms determined by
the working group of the Codex Committee on Residues of Veterinary Drugs
in Foods (CCRVDF).
In the last two years, MAPA has
been audited by sanitary authorities
from the European Union’s Food and
Veterinary Office (FVO). This body verified the outstanding progress made
by the PNCRC and the safety offered
13
Animal Care
Animal Wellfare Promotes
Conscientious Consumption
The Brazilian chicken supply chain is governed by laws,
norms, protocols and production practices that promote
animal well-being. Good for the product, and good for the
ethical consumer.
Brazilian poultry farming is backed up by a network of specialized laboratories.
by Brazilian sanitary
authorities
in terms of the
absence of harmful chemicals in
chicken exported
to Europe. The EU
report concluded:
“The
Brazilian
government has
worked hard and invested substantial
resources to increase the degree of
confidence in chemical safety in food
of animal origin exported to the European Union.” For Feijó, the PNCRC
allows the Brazilian government to ensure the quality of Brazilian chicken. It
demonstrates to all countries that the
Brazilian government is committed to
the quality and reliability of its sanitary
programs.
Under the National Poultry Health
Program the Brazilian government acts
together with representative bodies
from the sector and the companies to
monitor breeding stock, conduct stud-
14
ies of viral activity, monitor bird migration and check on slaughter practices,
amongst other things. This program includes the Contingency Plan for Avian
Influenza and Newcastle Disease, with
preventative actions which include,
amongst others, monitoring migratory
birds in Brazil. For example, MAPA observes migratory winter stop-over sites
around the country, collecting samples
and testing serum. It also checks on
domestic birds adjacent to these sites.
This permanent monitoring makes it
possible to detect the eventual arrival
of birds carrying influenza. “These programs show why Brazil has never registered the presence of the deadly bird
flu,” Kroetz explained.
At all Brazilian chicken export
plants, all products are analyzed before
leaving the factory. Inspection is handled by the company and by the SIF,
using teams of veterinary doctors and
assistants working for MAPA. The SIF
authorizes companies to sell their food
both domestically and in the rest of the
world. Control starts with the breeding stock in the chicken farms – these
are protected from disease vectors –
and includes the classification of eggs
which give origin to meat-producing
birds, vaccination to protect chicks
against the main diseases, transportation, housing and slaughter.
“Integrated poultry producers conduct research, they make studies, they
hire qualified professionals and they
spread know-how throughout the
supply chain, so allowing for the planning and control of activities to ensure
excellent standards of quality and sanitary safety,” said Osório Dal Bello, director of animal husbandry technology
at Sadia.
Rules for visiting the production
plants are very strict. Foreign visitors
can enter the factory only after a quarantine period of 48 hours, and even
then only after showering and wearing
clothes and safety equipment provided
by the companies, properly following
all biosecurity procedures.
Back in 1934, Brazil enacted a law
that imposed fines and prison terms
on people who mistreat animals. Even
though the 75-year-old edict fails to
specifically address the question of animal welfare, and its legality has been
questioned, the law nevertheless heralded interest in a matter that has become a rallying cry for producers and
consumers alike in the 21st century
– concern for animal well-being and
the ethical consumption of products
derived from them.
The question was addressed again
in 1979 when the Farm Animal Welfare Council (FAWC), an agency of
the British government, laid down five
basic principles for animal well-being:
animals should be free from hunger
and thirst; free from discomfort; free
from pain, injury and sickness; free to
behave naturally; and free from fear
and stress.
These five principles won international recognition and today are key to
the image and credibility of products
of animal origin. Protocols, norms and
recommendations for animal welfare
have become an important and integral part of programs of best production practices in Brazilian poultry exporting companies.
The government, private-sector representative bodies and the poultry companies themselves are signing technical
and scientific cooperation agreements
with other countries, setting up training and qualification programs and
updating productive processes which
Brazilian chickens enjoy more space, with lateral ventilation and natural illumination to promote animal well-being.
15
training,” said Alves, who is a member of the committee that coordinated
preparation of the Protocol for Welfare
of Chickens and Turkeys, drawn up
jointly by ABEF and the Brazilian Poultry Union (UBA).
Published 2008, the protocol is designed to give hands-on guidance to
poultry producers in Brazil. It follows
advice from the World Organization
for Animal Health (OIE) and conforms
to relevant resolutions of both the European Union and the Brazilian government. The final draft of the document
was drawn up with participation from
various animal protection organizations, in particular the World Society
for the Protection of Animals (WSPA).
of the farm animals area at WSPA/Brazil and the coordinator of Steps.
“Birds that are poorly handled and
stressed tend to have more injuries,
fractures and bruising.” And even if
they are not injured, birds that suffer
from thermal stress – subject to high
temperatures in the aviaries or during transportation – can yield meat of
lesser quality. “Thermal stress causes
the bird to expend more energy, which
can result in pale meat with tougher
texture and consistency. It can for example lead to the breast meat of a
chicken being tougher,” Ludtke said.
Perdigão, one of Brazil’s largest
chicken meat exporters, is aware of
these risks and six years ago instituted
Young birds have comfortable access to feed and water.
already include animal welfare.
Ricardo Santin, the executive director the Brazilian Chicken Producers
and Exporters Association (ABEF), said
that for producers “in addition to being a humanitarian obligation, ensuring the well-being of farm animals is
a question that is central to economic
success, because animals that are inadequately handled suffer from stress
and injury, and this increases costs and
results in an inferior product.”
According to Márcio Antônio Portocarrero, an agronomist and secretary of farming and cooperative development at the Ministry of Agriculture,
Livestock and Supply (MAPA), “poultry
is Brazil’s most advanced supply chain
in terms of animal welfare, with the
chicken meat sector in first place, followed by egg production.” He added:
“Not only does the sector have protocols ready, but they have already been
implemented at many production facilities.”
In 2000 the ministry introduced
the Technical Regulation of Stunning
Methods for Humanitarian Slaughter of Animals, designed to eliminate
poor handling and minimize pain and
suffering during slaughter. Today this
16
regulation is applied at all the country’s slaughter houses, and is subject
to government inspection. In 2008 the
ministry issued a procedural norm with
recommendations for Best Practices for
Welfare of Farm Animals and Animals
of Economic Interest. At the same time
it created a Permanent Commission
on Animal Welfare, which promotes
related research and activities. “The
growing activity in the area of animal
well-being that’s happening in Brazil is
beneficial to everybody: for society as a
whole, for the government and for the
poultry supply chain,” said Andréa Parrilla, a zootechnician who coordinates
the MAPA commission.
Consumer pressure – Concern
about animal welfare started to gather
strength some 10 years ago, when
European consumer groups began to
put pressure on major retail chains to
stop selling meat coming from animals
that had been badly treated. For this
reason the countries of the European
Union, and in particular the United
Kingdom, were the first to introduce
specific legislation to deal with standards of welfare. “The EU Commission
set a deadline of 2012 for all countries
that supply the bloc to fully adapt to
the norms,” said Portocarrero.
In addition to having a poultry sector that figures amongst the most
developed in the world, Brazil enjoys
various natural advantages that favor
animal well-being. According to Sulivan Pereira Alves, a doctorate zootechnician who is technical coordinator at ABEF, these advantages explain
why Brazilian chicken production takes
place principally in open side aviaries with natural ventilation associate
with fans if necessary and natural illumination, abundant feed and water
resources and plenty of space. In fact,
the average density in Brazil is 34 kilos
per square meter – roughly 13.6 birds
per square meter – which is below the
EU recommended limit of 39 kilos per
square meter.
Moreover, Brazil does not have a
severe winter and so has less need of
temperature control systems inside the
aviaries. This set of factors naturally reduces animal stress and makes it easier to implement the relevant norms.
“This is an advantage that the Brazilian poultry sector prizes greatly, but
nevertheless the industry continues to
invest in research, improvement and
Brazil adheres to international norms for humane slaughter.
Increased productivity – Last
year, the Brazilian office of the WSPA
signed an agreement with the MAPA,
the ABEF and the UBA to draw up and
implement the National Program for
Humane Slaughter (known as ‘Steps’).
The aim is to disseminate improvements in pre-slaughter handling and
in slaughter itself, via the training of
federal, state and municipal inspectors
as well as producers and agri-industry
employees.
“Animal suffering results in significant economic losses for agri-business
companies and can constitute a sanitary
problem,” said Charli Ludtke, manager
a program for animal welfare, based
on international norms and requirements. “We provide routine training
on this subject for internal auditors and
inspectors who are involved in working
with breeding stock, chickens, transportation companies and processing
factories,” said Juliana Federici, who is
responsible for the area of animal welfare at Perdigão.
Aurora, one of Brazil’s largest cooperatives in the meats sector, also applies
the so-called five animal freedoms, and
spreads information about them to its
cooperative producers. “We study and
develop techniques to improve animal
welfare at all stages of poultry production,” said Eliana Renuncio Bodanese,
a veterinarian who is a technical advisor to Aurora. “We have adapted bird
handling procedures to make them
better and we have created educational and structural programs based
on the “five principles of freedom”,
which are internationally accepted and
adopted,” she said.
The Brazilian poultry industry has
in fact moved ahead of international
market demands in the matter of animal welfare. French company Doux has
instituted a wide-ranging program at
its aviaries in Brazil, with activities that
include genetic selection, handling, the
relationship between man and animal,
facilities, animal density, transportation
and slaughter. “The company is aware
of the benefits that can accrue from
greater knowledge of a humane culture
in the treatment of farm animals,” said
Moira Pieta Civeira, coordinator of live
animal quality at Doux in Brazil and of
the company’s animal welfare program.
In addition to the gain in credibility
for the company’s image in the eyes of
its customers, there is a significant return in terms of productivity. Actions to
promote animal welfare result in a better quality of carcass, cuts and meat,
which in turn are the result of a better
relation between food conversion and
weight gain, Civeira said. “Stressed animals eat less and lose weight, implying
losses in terms of volume and quality
of the final product.”
As the fourth largest chicken exporter in Brazil, the Doux factories are
audited every year by two commissions
from KFC, the North American fast
food chain. One commission inspects
the food security of the processes
while the other looks specifically at
animal welfare. “This gives an indication of the importance that this question has today,” said José Luís Kieling
Franco, a veterinarian and specialist in
quality management at the company.
“When you pay attention to the wellbeing of the bird, it responds with productivity.”
17
FOOD SECURITY
Strength and Tradition
Ensure Continued Growth
Recognized worldwide for its expertise in producing
chicken meat, the Brazilian poultry sector is expanding
capacity while investing in technology, new plant and
sanitary control.
The Brazilian poultry sector, today
the world’s largest exporter of chicken
meat, is successfully combining consistent and sustainable expansion of
production with exceptional levels
of quality and sanitary control. It’s a
strategy designed to meet current and
long-term global demand.
A reliable production system based
on experienced and competitive companies, advanced legislation, strong
institutions and trade associations that
are committed to excellence in the sector all help make it possible for Brazil
to consolidate its position as world
leader. Currently the country accounts
for 40% of international exports of
chicken meat, and meets the requirements of the strictest markets.
The Brazilian chicken supply chain
is structured to comply with the challenges of food security, both in terms
of sanitary control and in terms of increasing production volume to meet
the growing demand for healthy
sources of animal protein. Additionally, the Brazilian poultry industry is
prepared to meet specific production
requirements, with special cuts that
are demanded in over 150 markets on
five continents.
For Francisco Turra, president of the
Brazilian Chicken Producers and Exporters Association (ABEF), “the quality
and sanitary control of Brazilian chicken
constitute differentials that are widely
recognized by importing countries.”
This recognition increases the re-
of 2% - 3% in volume terms,” said
Ricardo Santin, the executive director
of the ABEF. “The effects of the international crisis on the sector have been
minimized.”
As the world’s third largest chicken
producer behind the United States and
China, Brazil has developed a poultry
sector that exhibits high technological
and sanitary standards and generates
enormous social impact. The productive system involves large and mid-sized
agri-industries and cooperatives that
are integrated with an estimated one
million small and mid-sized farmers.
Consolidation and expansion
– “Brazil has a poultry sector that is
capable of increasing its production to
guarantee meeting world demand,”
said Mário Lanznaster, president of Aurora Alimentos, one of the largest cooperatives in the meats sector in Brazil,
which groups together 16 associated
cooperatives and 70,000 farmers in
the South of the country. Aurora exports 20% of its chicken meat production and plans significantly increasing
its sales volume to overseas markets.
In May of this year, two of the
country’s largest chicken processors
sponsibilities of Brazilian producers.
“It encourages us to respond with
continuous improvements to our production systems and with sustainable
expansion of our exporting capacity
to ensure that our clients can sleep
soundly,” said Turra, speaking for the
ABEF whose member companies account for 93% of Brazilian exports.
The country’s exporting capacity became clear in 2008. Even as the
international crisis worsened at the
end of the year, Brazil’s foreign sales
of chicken jumped by an impressive
40% to US$6.9 billion, compared with
US$5.0 billion in 2007. Total production was 10.9 million tonnes, an annual expansion of 6%. “In 2009 we
should achieve annual export growth
Brazil’s poultry sector is highly competitive and sustainable. Above, an incubator
in southern Brazil; left, a Sadia processing
plant in Chapecó.
and exporters, Sadia and Perdigão, announced a mega-merger to create Brasil Foods (BRF). Right from the start the
new company was the world’s largest
chicken meat processor and the 10th
largest food company in the Americas,
with annual billings estimated at US$10
billion. It has 42 processing plants and
sells into more than 110 countries.
Brasil Foods will be the country’s third
largest exporter, trailing Petrobras and
the Vale mining company.
“The project is to build a large
company with the muscle to compete
globally. We are creating a champion,
18
that will probably become the world’s
biggest meat processor,” said Luís
Fernando Furlan, co-president of Brasil Foods, speaking at a press conference about the merger. At the same
event Nildemar Secches, president
of the Perdigão board and the other
co-president of Brasil Foods, said that
“a great Brazilian multinational in processed foods” was being created. The
merger between the two companies
still requires approval from the Brazilian government’s anti-trust agency.
In 2008 Perdigão became Brazilian
sector leader with billings of US$7.2
billion, while Sadia had gross revenue
of US$6.6 billion. Together the companies employ some 120,000 people,
split roughly equally between the two,
and work with 19,000 integrated producers of chicken and pork. This means
that Brasil Foods, which is already one
of the world’s most efficient processed
food companies with headquarters in
Brazil, will boost investments for expansion in the sector as a whole, both
inside and outside Brazil.
Major investments – The significant investments made in chicken
production over the last two years are
maturing and will sustain the growth
of the Brazilian poultry sector through
the short, medium and long term.
Perdigão and Sadia alone have spent
US$2.7 billion through the last two
years for new plant and expansion of
their production and exporting capacity. Sadia invested US$1.4 billion in
new plant and production expansion,
with US$874 million spent in 2008
alone. Among last year’s principal projects was the completion and start of
operations at a major new Sadia unit
at Lucas do Rio Verde in Mato Grosso
State. Another US$273 million was to
be spent through 2009 to complete
projects, upgrade production units, infrastructure and information technology, and invest in breeding stock.
When complete, the Lucas do Rio
Verde project will include 190 modules for chicken meat production and
19
115 for hogs, and should generate additional revenues of around US$600
million. “The start of operations in
new regions like Lucas do Rio Verde,
which is the company’s biggest factory
in Brazil, opens up new prospects for
sustainable expansion, in line with the
company’s strategic objectives,” said
Gilberto Tomazoni, the director-president of Sadia.
Perdigão also completed a major
two-year investment cycle in 2008, laying the basis for the company’s growth
BRAZILIAN Chicken exports
by product 2008 (volume)
Whole
Industrialized
Cuts
Salted
Brazilian Exports of Chicken Meat
In millions of tonnes.
4,000
3,645
3,500
3,000
in 2008 to modernize and expand
chicken slaughtering capacity at plants
in Sidrolândia (Mato Grosso do Sul
State), Nuporanga (São Paulo State) e
Jacarezinho (Paraná State).
According to Clever Ávila, a Cargill director, the success of Brazilian
chicken meat around the world is directly due to the high level of sanitary
control in the sector: “With the support of our government agencies and
the competence of our companies, we
can ensure our growing participation
in the global market.”
The Brazilian poultry sector receives
important support from government
agencies and benefits from strict sanitary and environmental legislation.
Over 170 industrial poultry establishments nationwide are permanently inspected by government technicians.
2,500
2,000
1,500
1,000
500
0.0
916
2000
2001
2002
2003
2004
2005
2006
2007
2008
Average annual growth of 15% p.a. for eight years
Source: ABEF
and profitability through the coming
years. Investments reached US$1.3 billion, of which US$984 million was for
acquisitions in Brazil and abroad. Last
year the company announced investments of US$600 million to expand
production capacity at its factories
in Jataí, Mineiros and Rio Verde (all
in Goiás State in the Center-West of
the country). “Perdigão will continue
to grow, following the path that has
transformed it into one of the world’s
largest food companies,” said José Antonio Fay, the company president.
Cargill is another sector giant, trading in Brazil with the Seara brand.
Shrugging off the crisis, in April of
this year Cargill announced plans to
invest US$100 million through 2010
to expand its existing activities in the
20
Largest Exporters of
Chicken Meat
Brazil and the US account for 78% of global exports
Brazil
UE-27
China
USA
Tailand
Others
country. US$55 million will go to building a new factory processing chicken
for export; US$20 million to modernizing existing units; and US$25 million
to new production lines. The company
had already invested US$60 million
Independent certification – Brazilian expertise in the production of
chicken meat is recognized by traditional importers in the European Union
(Germany, the Netherlands, the United
Kingdom, France and so on) and Asia
(Japan, Honk Kong, Singapore and
others). Inspection teams from governments, agri-industry sectors and
major retail chains from Europe, North
America, Asia and the Middle East visit
Brazil regularly and check on Brazilian
factories, awarding them certificates
of compliance.
Among the various obligations that
Brazilian exporting plants must comply with is obtaining public health and
animal sanitary control certificates.
These include requirements to use
Hazard Analysis and Critical Control
Points (HACCP), satisfy microbiological standards, ensure control of waste
products from live animals, maintain
the production area free from highly
pathogenic avian influenza, and comply with common standards for animal
protection at slaughter.
Bodies such as the British Retail
Council, North American chains McDonald’s and Yum! Brands (which
owns the KFC, Pizza Hut and Taco Bell
Paranaguá Port:
one of the principal
export routes for
Brazilian chicken
meat.
A feed factory in
Montenegro, southern Brazil.
brands, among others), the Agricultural Labeling Ordinance (OLA) of Switzerland and Tesco have all issued certification to Brazilian producers. The
scope of the inspection conducted by
these bodies includes all stages of the
supply chain: feed, transportation and
storage, best production practices,
sanitary standards, quality and animal
welfare (see box).
The Doux plants
in Brazil, for example, have received
the
certification
demanded by the
British Retail Council. “This is a certificate demanded by a
private body that represents the retail
sector in the United Kingdom, but it
has gained global acceptance and recognition. In other words, it is now also
used by other bodies and other countries,” said José Luís Kieling Franco, a
specialist in quality management at
Doux do Brasil. Producers also comply
with religious criteria, for example Ha-
lal slaughter for Islamic markets. Brazilian companies that export to Muslim countries must present at the time
of shipment a Halal Certificate issued
by a body that is recognized by Islamic
nations as a valid certifier of the production process. The three most important matters are the processes of
slaughter, cutting up the meat, and
shipment. All stages of production
must be supervised by Muslims, and
the animal must be cut up by hand,
not by a machine.
Specialization – In fact, the Brazilian poultry industry goes way beyond
merely satisfying these basic requirements. The high level of technical specialization achieved allows producers
to create lines of production and even
entire processing plants for specialized
cuts (in terms of size, weight, thickness
and/or shape) to supply predetermined
markets.
Specific plant and equipment were
21
ask simply for ‘Sadia’. Perdix, the international arm of Perdigão, also has
a strong presence in the Middle East
where it sells whole chickens and cuts,
together with processed products like
chicken in breadcrumbs for markets
such as Saudi Arabia, Iraq, the Yemen
and others. “The growth of our brand
in the region reflects the work we have
done and our concern in meeting the
preferences of local customers,” said
Tatiana de Mello Brammer Arello, marketing manager of Perdix.
International inspection: Brazilian producers receive frequent visits to check full adherence to international standards
developed for Japan, for example, to
maximize the yield of chicken when
cut into strips and small cubes, a Japanese requirement for use in preparing
‘KakuGiri’ (literally, ‘square cut’). These
cuts go into soup and other meals
and are made from boneless thigh.
China, on the other hand, prefers feet,
thighs, wings and wingtips. In general
the Asian market chooses cuts with a
bone, while the European market goes
more for boneless cuts and breast.
Brazilian chicken expertise has
reached such a level of excellence in
the Middle East that one brand, Sadia,
has become synonymous for the product itself. Rather than asking for chicken, consumers in some Arab countries
International Certifications Required of
Brazilian Chicken Producers
Certification
Certifying
body
Focus
Global G.A.P.
SGS/WQS
(Good Agricultural
(Biotrace)
Practices)
Agri-industrial chain
• Traceability, good agricultural practices, GMP, HACCP, quality management
• The Tesco chain uses this code within Europe and
requires equivalence for the products it imports
Agricultural Labeling
Swiss legal Ordinance (ALO)
requirements
= Swiss Law SR 916.51 BVQI
UFAS (Universal Feed
ESIS
Assurance Scheme)
Agri-industrial chain
• Residue of anti-Coccidiasis treatment and other
medicines; feed production; good farming
practices; animal well-being, GMP and HACCP
BRC (British Retail
Council)
Slaughter house
SGS and WQS
Feed production
• In addition to GMP and HACCP, it requires
control of transportation of raw materials
• Slaughter houses
McDonald’s
SGS
Equivalence with legal norms
McDonalds requires third-party auditing for reliable
supply to its chain
Yum! Brands (KFC, Proprietary
Pizza Hut, Taco Bell etc.)
Requirements of the client for his brands
HALAL (religious)
Requirement by Islamic clients for Halal slaughter
CIBAL, CDIAL
Source: ABEF – Technical Coordination – selected examples
22
New markets and protectionism – Acting through the ABEF and
the government, Brazil is seeking to
reduce protectionist barriers in world
trade and to introduce new markets
to the quality and competitiveness of
Brazilian chicken. In July, Brazilian producers resumed shipments to mainland China. The world’s largest market
started consuming Brazilian chicken
after China’s General Administration
for Quality Supervision, Inspection and
Quarantine (AQSIQ) and the Brazilian
Ministry of Agriculture, Livestock and
Supply signed an export agreement
with mutual obligations. The AQSIQ
authorized 24 Brazilian meat packers
to sell chicken directly in the mainland
Chinese market – Hong Kong was already a traditional market for Brazilian
chicken.
In addition to China, other new
markets are opening up or increasing
their purchases of Brazilian chicken. In
the last two months, ABEF has taken
part in trade missions to six African nations: South Africa, Angola, Mozambique, Senegal, Ghana, Nigeria and
Equatorial Guinea. Brazil is also negotiating with Russia, the world’s largest
chicken importer, to alter the import
quotas imposed by that country. “We
want to compete on an equal footing
with other players in this market,” said
Ricardo Santin. And for Clever Ávila,
of Cargill, “it is essential to improve
international market regulations to
eliminate non-tariff barriers, which are
constantly expanding.”
Social Sustainability
The Best Agrarian Reform
The integrated production system adopted by the Brazilian
chicken meat industry creates jobs and income in the
countryside, so making an essential difference for
thousands of small and medium farmers.
In 1998, facing debts and difficulties with the production of milk, corn
and soy on their 11.4 hectare property,
Antônio Maldaner and his wife Ivanir
saw little alternative but to leave their
land in Pinhalzinho, a rural municipality in the west of Santa Catarina State,
Southern Brazil. With two young children, however, Maldaner was reluctant
to move. So he sought the help of his
regional cooperative. There he learned
of – and later took part in – a program
for quality management designed specifically for small farmers. That gave
him basic notions of planning and
administration, and helped him get
financing to build an aviary in 2002,
with capacity for 14,000 chickens.
In June of this year the Maldaners
opened their second aviary, doubling
production to 28,000 birds per batch.
Together, these two aviaries will generate around 60% of the property’s annual income of R$130,000. The couple,
descendants of German immigrants
who came to Brazil at the start of the
20th century, work the smallholding by
themselves, without hired help.
Now that he has a decent income,
the 44-year-old Maldaner was able to
pay for his eldest son to study veterinary medicine at university, while the
younger boy studies to be an agricultural technician. “Poultry farming is an
excellent option for the small farmer,”
said Maldaner.
By creating new opportunities for
generating income and giving thousands of small and medium family
farmers a way to remain on their land,
the Brazilian poultry industry is playing
a social role of enormous importance
and impacting the country’s agricultural and landowning structure. The
integrated production system that
The Maldaner family farm in Pinhalzinho, Santa Catarina State: prosperity from chicken.
23
Share of Family Farms in Various Types of Production
According to the study, Brazilian poultry farming generates the greatest rural family GDP, of R$7.8 billion in
2005 prices. This reflects the importance of the integration system within the segment
% Division of Sector GDP
Sector GDP of Family Farming
Hogs
59
41
2.6
Dairy
55
45
6.4
Other livestock
49
51
3.1
Poultry
48
52
7.8
Beef cattle
28
72
5.8
Tobacco
96
4
2.3
Cassava
82
18
4.3
Beans
59
41
2.7
Wheat
43
57
1.0
Maize
43
57
1.3
Rice
41
59
3.0
Fruit + vegetable
37
63
7.3
Coffe
31
69
2.3
Soy
28
72
2.6
Other crops
23
77
1.8
Sugarcane
13
87
2.0
92
100
0
Cotton
8
%
25
50
75
GDP - Families
GDP - Companies
0.4
2.5
5
7.5
10
Billions of reais
(2005 prices)
Source: Study and paper “The importance of family farming in Brazil and its States”, by Joaquim J.M. Guilhoto
(FEA/USP; REAL, University of Illinois; CNPq); Silvio M. Ichihara (ESALQ/USP); Fernando Gaiger Silveira: (IPEA)
Bernardo P. Campolina Diniz (FIPE-USP); Carlos R. Azzoni (FEA/USP; REAL, University of Illinois; CNPq); and
Guilherme R. C. Moreira: (FIPE-USP).
Share of Integrated Poultry Farming
in the Net Income of Integrated
Producers (Santa Catarina)
8.9%
18.4%
Chicken
and hogs
72.7%
Milk
Corn
Source: ICEPA-SC , May 2007
unites large and medium agri-industry companies and cooperatives with
around one million small and medium
farmers generates approximately one
million jobs directly, and four million
counting indirect employment. “The
integrated system has given Brazil the
best agrarian reform possible,” said
Francisco Turra, president of the Brazilian Chicken Producers and Exporters
Association (ABEF) and a former min-
24
ister of agriculture.
Under the integrated production
system, the agri-industry companies
and cooperatives that process chicken
meat supply the integrated rural producer with chicks, feed, technical and
veterinary assistance and the best
available technologies. The farmer is
responsible for the installations, equipment, labor and handling. This partnership system now accounts for 85%
of all raw material supplied to the processors nationwide, reaching 95% in
the South of the country. And as it has
spread, so the Brazilian poultry industry has become one of the largest and
most efficient in the world, ensuring
sanitary control, productivity and social
sustainability to the chicken meat supply chain.
The Maldaners’ rural family company is a great example. Maldaner is a
member of the Cooperitaipu cooperative, and through that he is an integrat-
ed supplier of Coopercentral Aurora,
one of Brazil’s largest cooperatives in
the meats sector. Coopercentral Aurora has association agreements with
16 cooperatives, totaling 70,000 farmers in the South of the country, and it
encourages farmers to become members of cooperatives. “Our cooperative
system makes it a priority to prepare
these producers to become rural businessmen and to conduct their farming
activities with greater efficiency,” said
Mário Lanznaster, president of Aurora.
In 2008 Aurora slaughtered some 120
million birds and had operational revenue of R$2.6 billion, counting poultry
and other sectors.
Coopavel uses a similar system,
with its 3,500 members in 17 municipalities in Paraná State. “The cooperative business model, integrated with
rural producers, ensures the control
and traceability of the production of
grains and meat,” said Dilvo Grolli,
the director-president of the company.
“The specific nature of the cooperative
structure and this guarantee of quality have increased the production of
chicken meat, which today accounts
for between 30% and 60% of total
business of all cooperatives in the West
of Paraná,” he said. Coopavel has 10
factories for processing meat and producing feed and fertilizer, and it exports half of its food production.
Making small farmers profitable,
and so ensuring jobs and a decent
standard of living in the country, is also
a priority goal for the agribusiness firms
involved in the sector. Cargill operates
in Brazil under the Seara brand, which
it bought in 2004, and now has some
3,000 integrated producers. One such
is 31-year-old Ronaldo Negri, the thirdgeneration son of Italian immigrants
who settled in the South of Brazil. Negri has a six-hectare spread in the municipality of Ermo, in the south of Santa
Catarina State, with two aviaries each
measuring 24 meters x 150 meters.
That’s space enough for 108,000 birds
per batch. The integrating company, in
this case Cargill, helped him secure fi-
A better life: Antonio and Ivanir Maldaner, integrated poultry producers for the Aurora
cooperative, have paid their sons through college thanks to chicken.
nancing for his infrastructure. “I could
not have built this up without the support of the integrator,” he said.
Brazil’s government-run National
Development Bank, the BNDES, has
credit lines for rural development, so
the role of the integrator was basically to see that this financing actually found its way through the retail
banking credit system and got into the
hands of the small farmer. “In fact,
the integrator created the conditions
for me to become a small rural businessman. That’s what’s different about
this kind of integration partnership,”
Negri said.
Productivity with quality – Poultry generates around 80% of Negri’s
income, and he employs three people.
The social sustainability of the Brazilian model over the long term can be
explained because it serves convergent
interests: productivity and profitability
at both points of the supply chain. The
producer gains access to production
technologies and a no-risk way of selling his product, the live chicken, while
the meat processor is guaranteed a
supply of high-quality raw material and
has control over all stages of the chain:
production, slaughter, processing and
distribution. This partnership generates
jobs and income, makes small farms
economically viable and prevents people leaving the land.
“What’s important is that the better the handling practices in the aviaries, the more the family earns, and
this stimulates the adoption of good
practices for production, sanitation,
animal welfare and the environment,”
said Lanznaster, of Aurora. The integrating company, be it a cooperative
or an agri-industry firm, monitors the
production of each family with technical report sheets which record all the
necessary production details, including
expenditure with feed, handling, sanitation and so on.
The contract between the Maldaner family and the integrating cooperative takes various factors into account
when calculating the payment. The
starting point is a fixed price per bird,
but then there are percentages that
adjust this basic price according to the
producer’s performance with respect
to biosecurity norms, for example hygiene and sanitation, bird mortality
during production, the ratio between
feed consumed and bird size, environmental preservation and so on. The
greater the conversion rate of grainbased feed into animal protein, the
higher the producer’s net margin.
This system encourages the producer to be more aware about what he is
doing in terms of production, sanitation and the environment, so helping
ensure excellence in the system. “In
25
The integrated production system improves living standards in the countryside.
the case of Aurora, there is a financial incentive for good performance in
terms of biosecurity,” Maldaner said.
As recognition of having achieved
excellence in production and improving living standards without harming
the environment, the Maldaners were
awarded Aurora’s Rural Cooperative
Entrepreneur Prize in 2009.
The integrated production model
first took hold in Brazil in the 1960s, in
the chicken sector of Santa Catarina.
It was so successful that it was adopted in hog farming and today is used
in other Brazilian farming sectors like
grapes, tomatoes, heart of palm, fruit,
tobacco and others.
Perdigão, today the country’s biggest chicken processor, received enormous growth stimulus from integrated
production. The company started using the system in the middle of the
1960s and today has 8,800 integrated
producers spread around the country.
The same thing happened with Sadia,
which today has over 7,000 integrated
producers for poultry, out of a total of
10,500, the rest being hog suppliers.
The system accounts for 90% of the
company’s total production.
The poultry sector in the South and
Southeast of Brazil is dominated by
properties occupying between 10 and
15 hectares, typically using family labor,
26
whereas in the Center-West most producers are large farms that also have
permanent production of crops such as
corn, soy and cotton.
Integrated production is also important for small and medium agri-industries. Rivelli Alimentos, which has its
head office in Barbacena (Minas Gerais
State, in Southeast Brazil) is supplied
by 84 integrated producers. “We are
located in a very mountainous region
where the properties tend to be small,
an average of 10 hectares, but there
are aviaries in properties as small as
two hectares,” said Helen Cláudia Ferreira, a veterinarian who is the company’s poultry production manager.
Poultry tends to be the best option for
small, hilly areas where planting crops
or breeding cattle is difficult.
The fact that Rivelli, a mid-sized
producer, is authorized to export to the
European Union is a demonstration
of the high level of production quality
that the company achieves. Some 35%
of Rivelli’s output goes to export, on
average. “Our technical department
conducts presentations, workshops
and practical training sessions in the
aviaries of producers who are integrated with our company,” Ferreira said.
Best Production Practices – In
addition to the training and technical
assistance that integrated cooperatives
and agri-industry companies provide
for their producers, the representative
associations in the sector are active in
disseminating productive knowledge
throughout the Brazilian chicken supply chain. In July of this year more
than 500 chicken producers from Barbacena, Visconde do Rio Branco and
São Miguel (all in Minas Gerais State)
swapped their aviaries for classrooms,
where a “Best Production Practices”
course offered information on good
practices, new techniques and other
knowledge. It was part of a program
entitled “Quality in the Poultry Production Cycle” sponsored jointly by
the ABEF, the Brazilian Poultry Union
(UBA), and the Secretariat for Farming
and Cooperative Development at the
Ministry of Agriculture, Livestock and
Supply.
The program provides training for
aviary owners throughout Brazil, with
information and practical instruction
that includes: adequate physical infrastructure in the production units;
purchase and housing of chicks; fowl
density; ventilation; illumination; handling; feeding; veterinary medicines;
sanitation; stock traceability and environmental management, amongst
other subjects. “In this program we
are stressing the need for producers to
redouble their efforts in practices that
have to do with product quality,” said
Ricardo Santin, the executive director
of the ABEF.
Ferreira, the Rivelli manager, said
that the course helps small poultry
producers, who may sometimes live in
rather isolated regions, feel that they
are part of a very professional and
modern industrial sector that supplies
dinner tables in Japan, Saudi Arabia,
Germany, England, China and many
other markets. “In addition to the
technical content, the course has an
important motivational ingredient. The
producer feels encouraged to deliver
a high-quality product. He sees that
globalization extends to his smallholding,” said Ferreira.
A Secure
Path to
Success
In 1976, when the Brazilian Chicken
Producers and Exporters Association
(ABEF) was created, Brazilian chicken
meat exports stood at 20,000 tonnes
per year, earning US$20 million. By 2000
this had grown 15-fold to over 300,000
tonnes, worth US$329 million, and last
year foreign sales reached a record of 3.6
million tonnes, bringing in no less than
US$6.9 billion.
The story behind this dramatic growth
is the story of the ABEF itself, the association that today represents 29 companies
(see profiles) that account for 75% of all
Brazil’s chicken meat production and no
less than 93% of exports.
The impressive success of the poultry
sector, which in 2004 took Brazil to the
top of the world rankings for chicken
meat exports, is due to the companies
within the ABEF working together to address essential questions such as sanitary
control of animals and derived products,
the unbeatable quality of these products,
the ethical values that guide all phases of
the productive process and marketing activities, and the commitment to environmental and social sustainability.
Adhering strictly to these principles is
the ABEF’s main mission. In this way, the
association has become established as the
unchallenged spokesman for the sector,
both for Brazilian government relations
and international negotiations seeking to
ensure access to foreign markets.
The recent opening of the Chinese
market to Brazilian fresh chilled chicken
meat and the presence of the Brazilian
product in 153 national markets on all
continents constitute convincing proof
that the ABEF has been following the
correct path since it was created – a path
from which the association and its members will never stray.
Ad’oro
Ad’oro slaughters whole
chickens and produces
frozen cuts for the domestic
and export markets.
Operating as a closed cycle
company, from hatchery
to slaughter, Ad’oro has
around 1,200 direct workers
and 1,000 indirect workers
in production facilities at
Várzea Paulista, São Carlos
and Rio Claro. The company
produces 8,500 tonnes per
month of finished products.
Originally the company
focused on the Brazilian
market but recently it has
turned to exports, supplying
clients in Asia, Africa, the
Caribbean and Eastern
Europe.
Ad’oro is an innovative company, fundamentally driven
to meet its clients’ needs. It
operates in poultry raising
and slaughtering, as well as
in frozen cuts, processing
and industrialized products.
Its main products are
seasoned and frozen chicken
cuts for the domestic and
export markets.
Social responsibility is a key
part of Ad’oro’s corporate
values, formed and consolidated over the decades. The
company practices corporate
citizenship based on three
pillars: employees’ esteem,
respect for the environment
and contribution to the
development of the communities where it operates. It is
one of the largest employers
in its region.
In a continuous search for
new markets and qualifications Ad’oro produces and
exports in compliance with
the highest standards of
quality and health. Its plants
are constantly researching
and improving production
processes, using HACCP
analysis to ensure the strictest health standards.
Ad’oro S.A.
Estrada de Acesso
SP/053-332 Km 4
Bairro Mursa
Várzea Paulista - SP
CEP 13226-400
Tel: (55) 11 4596-8414
www.adoro.com.br
Thiago Bulhões Garcia
Export Manager
[email protected]
Agrovêneto
A company involved
poultry production and
slaughter, Agrovêneto has
consolidated its market
participation through its
variety of products, taking
strong action with respect
to quality levels, compliance
and client satisfaction. It is
known for specialty cuts,
always seeking to add value
for consumers.
Ever since starting operations the company has made
a strong commitment to
excellence, for example
a constant search for the
highest quality, consumer
respect and environmental
preservation, respect for the
local community and thinking about the future. It also
strives to maintain a good
work-place atmosphere,
providing good quality of life
for employees.
In order to meet international market demands, the
company has its production
process certified by
ALO916.51 (Switzerland),
BRC (British Retail Consortium), Efsis and HACCP standards, so adding safety and
quality to the production of
safer food.
Agrovêneto S.A. - Indústria
de Alimentos
Rua Alfredo Pessi, 2000
Nova Veneza - SC
CEP 88865-000
Tel: (55) 48 3471-2500
Fax: (55) 48 3471-2502
www.agroveneto.com.br
João Eraldo Dal Toé
Commercial Director
[email protected]
Gustavo Steck
International Sales for
Europe
[email protected]
Oliver Marinho
International Sales
[email protected]
Aurora
Aurora Alimentos is one
of the largest industrial
conglomerates in Brazil,
one of the country’s largest
slaughtering companies and
a worldwide reference in
meat processing technology. It has 17 affiliated
cooperative companies,
74,252 associates and more
than 13,000 employees.
Aurora industrial units are
among the most modern in
Latin America, all of them
fully geared to producing
top-quality products.
Aurora operations cover a
wide range of poultry meat
products. Social responsibility is a key corporate value
and several programs have
been developed to promote
employee esteem, engender
respect for the environment and contribute to the
development of local communities where the company
operates.
Aurora has an outstanding
position in the global food
business, complying with
international food standards
and norms and satisfying
consumer preferences
all around the world. All
units follow standardized
procedures to guarantee
quality, and the production lines are periodically
audited. Food industrialization safety awareness is
guaranteed by HACCP, Good
Manufacturing Practices and
Sanitation Standard Operating Procedures, control
programs, production norms
and processing controls, so
complying with importing
countries’ requirements.
Cooperativa Central Oeste
Catarinense - Aurora
Alimentos
Rua José Maurício, 241
Ed. Park Avenue
1° And. Sala 11
Centro, Guarulhos - SP
CEP 07011-060
Tel: (55) 11 3545-3313
www.auroraalimentos.
com.br
Dilvo Casagranda
General International
Manager
dilvoc@auroraalimentos.
com.br
Big Frango
Big Frango is one of the
largest and most modern
poultry companies worldwide and among the 10
biggest private companies in
the poultry sector in Brazil.
Operating since January
2002, the factory is considered the most modern in
the field. It is based in the
city of Rolândia in Paraná
State and creates more
than 4,300 direct jobs, plus
another 3,500 indirect ones.
Investments in new plants
in Ubiratã, in Paraná, and
Primavera do Leste, in Mato
Grosso State, will create
hundreds of new jobs and
double the export volume.
The company is involved
in poultry production and
slaughtering and has over
150 SKUs destined for
the domestic and external
markets, in particular frozen
and chilled premium cuts.
Big Frango maintains control
over all the supply chain
and ensures full quality,
biosafety, hygiene and care
for the environment. The
company is certified by the
European Union and has
HACCP process analysis.
All the poultry feed used is
produced by the company
itself, so ensuring quality
control and traceability. To
guarantee quality the
company invests in the
production and selection of
its own parent chicken.
Initiatives in social
responsibility have also
been increased. Besides
contributing to an increase
in the number of day care
centers in the city where
it is based, Big Frango
supports institutions such as
retirement homes and the
Cancer Hospital of Londrina,
in Paraná.
Agrícola Jandelle S.A. – Big
Frango
Av. Itamaraty, 2020
Pq Industrial
Rolândia - PR
CEP 86600-000
Tel/Fax: (55) 43 2101-8200
www.bigfrango.com.br
Evaldo Ulinski Júnior
Export Director
[email protected]
Ronaldo Agg
International Commercial
Manager
roagg@auroraalimentos.
com.br
Leomar Luiz Somensi
Commercial Director
leomar@auroraalimentos.
com.br
27
BRF – Brasil Foods
BRF is one of the largest
food companies and meat
processors in the world,
exporting to more than 110
countries. With its registered
head office in Itajaí (SC), it
ranks third in the world in
poultry slaughtering capacity
and is one of the 10 largest
in the hog-slaughtering
segment. It is also one of the
leading Brazilian companies
in milk catchment and
production of dairy products,
pastas and pizzas.
Its specialized distribution
system for chilled and frozen
products is made up of a
large and complex structure
with 28 distribution centers
and 19 outsourced distributors. BRF’s sales reach more
than 100,000 customer
outlets nationwide, counting
small, medium and large
retailers. Founded in 1934
in Santa Catarina State
by descendents of Italian
immigrants, the company
currently emp loys more
than 59,000 people and
operates 42 industrial units
in 11 states. Perdigão has a
further three plants in Europe and one in Argentina.
BRF - Brasil Foods S.A.
Av. Escola Politécnica, 760
São Paulo - SP
CEP 05350-901
Tel: (55) 11 3718-5300
Fax: (55) 11 3768-2236
www.perdigao.com.br
Antonio Augusto de Toni
Brazil - External Market
General Director
Antonio.de.toni@perdigao.
com.br
Antonio Carlos Zanella
Europe
antonio.zanella@perdigao.
com.br
Luiz Alfredo C. de Oliveira
Middle East and Africa
luiz.oliveira@perdigao.
com.br
Marta Kiyomi Ikeda
Asia
marta.ikeda@perdigao.
com.br
Maritza Krauss
Eurasia
maritza.krauss@perdigao.
com.br
Edson Laurindo Cavalcante
America
edson.cavalcante@perdigao.
com.br
Adriano Frizon
Brazil - Administrative
Coordinator
adriano.frizon@perdigao.
com.br
28
Céu Azul
Céu Azul Alimentos has
been established in the Brazilian market in São Paulo
State since 1974. It is a
family company, whose main
activity is poultry production
and slaughter, but it also
works with cattle breeding,
cattle ration manufacturing
and agriculture. It has installed slaughtering capacity
for 460,000 birds a day.
The company keeps control
of the full poultry breeding
and production cycle, in
charge of all steps including the station breeders,
specific ration units for each
phase of the poultry life
and hatcheries with strict
quality control. It has its
own farms and also works
with the integrated family
system. Slaughtering units
are prepared and accredited
for the Brazilian and foreign
markets. By following
these procedures Céu Azul
Alimentos can guarantee
full traceability of all its
products. It employs 4,000
workers directly, and almost
30,000 indirectly.
The company has systems
of control and quality assurance, for example a HACCP
plan. It has accreditation for
export to countries in the
European Union and to other countries where specific
accreditation is needed. Céu
Azul Alimentos is concerned
about the environment and
protects natural resources,
recognizing their importance
for our survival. Each productive unit has a system for
treatment of effluents that
meets all the requirements
of current legislation of each
region.
Céu Azul Alimentos Ltda.
Rodovia Raposo
Tavares, km 177
Itapetininga - SP
CEP 18201-970
Tel: (55) 15 3275-9018
www.ceuazul.ind.br
Franke Pavan
Director
[email protected]
Luciane Del Rio Nunes
Export Department
[email protected]
Coopavel
Coopavel was established in
1970 in the city of Cascavel,
in the state of Paraná. It is
the main raw material processing company in the west
of the state. Coopavel has a
diversified range of products
that include whole chicken
and several chicken cuts.
One of Coopavel’s main
goals has been the development of rural properties. It
has been investing since
the beginning of the 1990s
in technological research
aimed at improving agriculture and livestock quality
and productivity. The results
are presented to farmers in
an annual technology fair at
the Coopavel Rural Show.
Additionally, the cooperative
has created the Coopavel
University to train and develop members and employees,
aiming for a more qualified
workforce and improvement
in the quality of life.
Coopavel - Cooperativa
Agroindustrial
BR 277, Km 582
Cascavel - PR
CEP 85818-560
Tel: (55) 45 3218-5000
Fax: (55) 45 3218-5218
www.coopavel.com.br
Carlos Alberto Cruz
Export Manager
[email protected]
Copacol
Copacol, the Cooperativa
Agroindustrial Consolata, is
established in Cafelândia,
Paraná State. It slaughters
more than 300,000 birds
per day with 60% of its production sold in the Brazilian
market and 40% exported
to more than 30 countries.
Copacol’s technologic
investments in the process
of egg incubation, advanced
technical assistance, slaughter, industrialization and
commercialization, together
with the company’s certificates – ISO 9001, BRC-Food
Products and HACCP
(Hazard Analysis and Critical
Control Points) – testify not
only that the company is a
competent food producer,
but that it is a specialized
and secure supplier that can
meet requirements from all
around the world, including the most demanding
markets such as Europe
and Asia.
The cooperative has sold
to the international market
for 27 years and can supply
products in all five continents. Its annual billings are
R$980 million.
As the leader in this segment in many regions of
Brazil, Copacol has sales
units in Cafelândia and
Curitiba (Paraná), Campo
Grande (Mato Grosso do
Sul) and Brasília (Federal
District). It also has 11 units
for stocking and loading
grains in the west of Paraná,
serving more then 4,500
associates and 6,500
employees.
Copacol - Cooperativa
Agroindustrial Consolata
Rua Des. Munhoz de
Mello, 176
Cafelândia - PR
CEP 85415-000
Tel: (55) 45 3241-8080
Fax: (55) 45 3241-8181
www.copacol.com.br
Valter Pitol
President
[email protected]
Valdemir Paulino dos Santos
Commercial Manager
[email protected]
José Charl
Trader
[email protected]
COPAGRIL
COPAGRIL is an agri-industrial cooperative founded in
the 1970s by 29 farmers,
and after one year of activity
it had 352 members and
five employees. Today it has
4,000 members and 2,200
direct employees. Poultry
is the principal product of
the cooperative worldwide.
COPAGRIL activities are located in the west of Paraná
State and in Mato Grosso do
Sul State.
The cooperative’s industrial
chicken processing unit is
currently capable of slaughtering 160,000 birds per
day, and the whole production complex was planned
as an integrated operation
with the goal of better using
the potential of the region.
The industrial poultry
processing unit is licensed to
export to a large number of
excellent consumer markets
for chicken meat around the
world. COPAGRIL’s quality
products are distributed in
Brazil and in the world’s
principal markets.
The cooperative’s animal
feedstuff factory produces
feedstuff and concentrated
products for various types of
animals. Current production
capacity is 40 tonnes per
hour for hog breeders,
chicken farmers and
integrated dairy farmers. In
addition the company sells
feedstuff and concentrated
products for cattle, chicken,
pigeons, horses, fish, rabbits
and dogs. COPAGRIL is a cooperative that is concerned
with the environment, so
it uses resources rationally
and carefully to guarantee
the quality of life for future
generations.
Cooperativa Agroindustrial
Copagril
Rodovia PR 467, KM 26,1
Marechal Cândido Rondon,
PR CEP 85960-000
Tel: (55) 45 3284-7500
www.copagril.com.br
José de Lima
Poultry Sales Manager
[email protected]
Cossisa
Cossisa Agroindustrial S.A.
started operations in 2001,
based in the city of Sete
Lagoas in the state of Minas
Gerais. The company is distinguished by its outstanding
track record in the poultry
sector. It works in poultry
production, slaughtering and
marketing, and its main goal
is to supply the domestic
and external markets, given
that the prospects for the
Brazilian poultry industry are
extremely positive, especially
in the international market.
The company is constantly
striving to do better and
spares no expense to preserve employee enthusiasm
and consumer trust. Cossisa
produces and exports according to the highest
standards of quality and
health. Its plant is covered
by a HACCP plan and it
follows the strict health
standards demanded by the
international market.
In keeping with its strong
commitment to contribute to
the reduction of social differences, Cossisa invests in social actions. For example, the
company supports the Social
Assistance and Integration
Workshop (Hoasis), donating
products each week to the
needy community supported
by this institution.
Cossisa Agroindustrial S.A.
Av. Prefeito Alberto
Moura, 8871
Sete Lagoas - MG
CEP 35702-383
Tel: (55) 31 3773-4300
Fax: (55) 31 3773-9500
www.cossisa-agro.com.br
Mauricio Gontijo Gonzaga
Commercial Director
mauricio@cossisa-agro.
com.br
[email protected]
C.Vale
C.Vale is an agri-industrial
cooperative based in the
states of Paraná, Santa
Catarina, Mato Grosso and
Mato Grosso do Sul, and
also has operations in
Paraguay. It was founded
in 1963, in Palotina,
western Paraná and today
has 8,500 associates and
5,000 employees. The main
products are soy, corn,
wheat, cassava, milk, pork
and poultry.
The structure of C.Vale
comprises 94 business units
including storage units,
supermarkets, processing
plants and machine sales.
The poultry segment is the
biggest in the company,
slaughtering 300,000 birds
per day within an operational capacity of 500,000 birds
per day. The chicken meat
produced by the cooperative
is sold in 16 Brazilian states
and exported to more than
35 countries.
C.Vale produces chilled and
frozen cuts and cooked
chicken meat. Client can
obtain information about
any batch of products
commercialized and have
access to details about
procedures involving the
feed production, handling
and industrialization. The
cooperative is committed to
helping improve the living
standards in communities
where it operates. To that
end, it carries out a set of
initiatives involving actions
to promote personal and
professional development,
while the Cooperjovem
program provides cooperative education for 4th grade
students.
C.Vale - Cooperativa
Agroindustrial
Av. Ariosvaldo
Bitencourt, 2000
Palotina - PR
CEP 85950-000
Tel: (55) 44 3649-8181
www.cvale.com.br
Reni Eduardo Girardi
Division Manager
[email protected]
Leandro Régis Cassol
Market Analyst
[email protected]
Diplomata
Diplomata is one of Brazil’s
10 largest chicken exporting
companies, with about
6,000 employees and 1,500
integrated producers. The
company works in poultry
slaughtering and processing,
and domestic and international trade of frozen and
chilled chicken. It produces
special exports cuts to meet
clients’ needs.
Most Diplomata units are
ISO certified. In order to
ensure product quality,
Diplomata has laboratories
within its plants to conduct
the processes analysis
required to meet the highest international quality
standards such as HACCP
analysis and the OIE and
European Union health
requirements.
The Alfredo Kaefer Institute
handles Diplomata’s social
responsibility actions. One
of its main programs is
Young Athlete, which helps
more than 2,000 children
and provides psychological
assistance to 50 families of
these participants.
Young Athlete works with
sports like indoor soccer, volleyball, capoeira (a Brazilian
martial and dance art) and
soccer. Another distinguished
program is Heartbeat to help
hypertensive patients, monitoring their blood pressure
and taking care of serious
cases that arise.
Diplomata S.A.
Industrial e Comercial
BR 277, Km 599
Cascavel - PR
CEP 85819-000
Tel: (55) 45 3321-3000
Fax: (55) 45 3321-3091
www.diplomata.ind.br
Frederico Kaefer
Export Director
frederico.kaefer@diplomata.
com
Hortência Pasa
Export Manager
[email protected]
Alessandra Kaefer
Trader
[email protected]
Eduardo Almeida
Trader
[email protected]
Rodrigo Ribeiro
Trader
rodrigo.ribeiro@diplomata.
com
Doux Frangosul
One of the largest food companies in Brazil, Doux Frangosul has more than 6,500
employees. Established in
1970 in the rural region of
Rio Grande do Sul State, the
company now distributes its
products nationwide. It is
one of Brazil’s three biggest
chicken exporters, selling to
more than 120 countries.
Since 1998, it has been
part of Group Doux, a
European poultry producer
and exporter, so increasing
its participation in several
national markets.
The company is involved
in poultry production and
slaughtering, industrialized
products, processed products
and frozen meat.
Doux Frangosul is committed to the sustainable
development of communities
where it is located. Its social
responsibility can be seen in
respect for the environment, where it has effective
programs and processes,
plus support for culture and
education. Doux Frangosul is
present in the states of Rio
Grande do Sul (municipalities of Montenegro, Salvador
do Sul, Caxias do Sul, Nova
Bassano, Passo Fundo,
Vacaria and Ipê), Mato
Grosso do Sul (Caarapó and
Dourados), Santa Catarina
(Imbituba), São Paulo
(Cotia), Rio de Janeiro (Rio
de Janeiro), Bahia (Salvador)
and Pernambuco (Recife).
Doux Frangosul produces
and exports in accordance
with the highest standards
of quality and health. Its
plants have HACCP analysis
processes and follow the
strict health standards
required by the OIE and the
European Union.
Doux Frangosul S.A.
Agro Avícola Industrial
Rua Buarque de
Macedo, 3620
Montenegro - RS
CEP 95780-000
Tel: (55) 51 3632-0500
Fax: (55) 11 3632-5444
www.doux.com/-The-group-.
html
Olivier Morel
Export General Manager
[email protected]
FRINAL
Established in 1973, Frinal is
a Brazilian company located
in the city of Garibaldi (RS).
It is a complex industrial
group with a vertically structured production process
including hen breeding,
production of feed eggs,
incubation, broiler breeding,
feed milling, a slaughterhouse, a cutting room and
processed meat products.
The industrial plant for
slaughtering and processing
chickens is an exceptionally modern structure, with
state-of-the-art equipment
in a perfect layout. All of
this, plus the qualification
of its personnel, results in
an optimized operating flow
with excellent hygiene in
operations and equipment
and an emphasis on the assurance of safe, high quality
products.
The mission of Frinal is to
meet the food requirements
of domestic and international markets, especially for
chicken and its by-products,
offering excellent quality
products at prices that are
compatible with customer
purchasing power. All this
must be done in a manner
that meets shareholders’
expectations, so ensuring
the continuity and expansion
of the business.
Frinal currently slaughters
90,000 birds a day with
around 50% of its production going to export. It
has its own green meal
production and a Halal
slaughtering process. The
company has been awarded
a HACCP Management
System Certificate and plan
to be qualified for European
sales shortly.
FRINAL S/A - Frigorífico e
Integração Avícola
RSC 470, km 225
Garibaldi - RS - Brasil
CEP 95720-000
Tel: (55) 54 3388 1588
www.frinal.com.br
Luiz Fernando de Pinedo
Roman Ross
Commercial Director
[email protected]
Alice Roman Ros Cobalchini
Export Manager
[email protected]
Globoaves
From a small family business
dedicated to producing
and selling poultry and
pigs, established when new
settlers were moving to the
promising western region
of Parana State, Globoaves
grew to be a major player in
the revolution that was to
transform Brazilian poultry
production into one of the
most developed and competitive poultry industries in
the world.
The company’s impressive
growth began in 1985
when it wisely chose to
specialize in poultry genetics
by adopting best-of-breed
technology. During the past
decade, Globoaves became
the leading producer and
supplier in Brazil and South
America of fertile eggs and
one-day chicks for broiler
chicken and laying hen
production.
Several quality programs
are used in its plants,
including Best Manufacturing Practices and HACCP
certification. These ensure
that plants comply with the
strictest sanitary regulations
in the market.
When the Valesul brand was
launched, Globoaves entered the business of poultry,
pork, further processed
products and ready-to-eat
food for snacks, meals,
salads and appetizers. Globoaves also owns the Nho
Bento Free-Range Chicken
and Villa Germania product
lines, and is market leader
in the special bird meats
segment (duck, guinea fowl
and free-range chicken) and
in rabbit meat.
LAR
Cooperativa Agroindustrial LAR was founded in
1964 and now has 8,454
associates and 4,250
employees. Opened in July,
1999 the Industrial Poultry
Unit slaughters 137,000
birds/day and produces
chicken cuts for the local
and international markets,
with the focus on the latter
where it offers chicken cuts,
IQF, layer pack, packages,
vacuum packed, matured,
tumbled, salted, natural and
marinated, among others.
Next year (2010) should
see the duplication of this
unit, while maintaining the
current standards of product
and process quality.
LAR is renowned for the
diversity of quality programs
it has implemented,
including ISO 9001, BRC,
HACCP, Traceability Plan and
RECALL, GMP, Labor Health
control and others.
In 2004 it set up the Further
Processing Plant to produce
cooked and roasted chicken
cuts destined principally
for the European market.
It modernized this plant in
February of 2008 and implemented a versatile production line for cooked, formed
and breaded products based
on chicken meat to supply
both local and international
markets.
The cooperative benefits
from controlling the entire
process, right from the corn
and soybean planting and
the reception of grains. Using the integration system,
LAR has a poultry house
for breeders, a hatchery, a
feed mill, transportation and
technical assistance.
Kaefer Agro Industrial Ltda.
Rodovia BR 467 Km 03 CEP 85817-010
Cascavel - Paraná - Brazil
Tel: (55) 45 3218-2000
Fax: (55) 45 3218-2008
http://alimentos-en.
globoaves.com.br
Cooperativa Agroindustrial
LAR
Rodovia BR 277 Km 653
Matelandia PR
Tel: (55) 45 3264 8800
Fax: (55) 45 3264 8801
www.lar.ind.br
Eduardo Kaefer
[email protected]
Irineo da Costa Rodrigues
President
[email protected]
Jair José Meyer
Commercial Manager
[email protected]
Giovana Rosas
Export Manager
[email protected]
Julian Carpenedo
Trader
[email protected]
29
Marfrig –
DaGranja
DaGranja was established
in 1975 in the city of Lapa,
Paraná State, and is today
one of the largest poultry
slaughterhouses in Brazil,
ranking among the six most
important nationwide. The
company’s three units in
the municipalities of Lapa,
Uberaba and Passos (all in
Minas Gerais State) currently
slaughter 435,000 birds
per day.
The company is engaged
in poultry production
and slaughtering, frozen
products industrialization
including chicken nuggets
and hamburgers, sausage
products production, and
so on.
DaGranja has introduced a
Quality Management System
named Total Qualidade
DaGranja, based on the
PDCA methodology (Plan
Do Check Act), and HACCP.
These ensure not only
product and process quality
but also client and employee
satisfaction.
DaGranja Agroindustrial
Ltda.
Rodovia do Xisto,
Km 66, BR 476
Lapa - PR CEP 80320-300
Tel: (55) 41 3314- 5848
Fax: (55) 41 3314-5834
www.dagranja.com.br
Fredy Rosenstock
Foreign Trade Manager
[email protected]
Marfrig –
Penasul Alimentos
Penasul Alimentos Ltda.
operates in the states of Rio
Grande do Sul and Santa
Catarina and offers fully
integrated poultry supply,
breeder and broiler farms,
hatcheries, feed mills,
slaughterhouses and processing plants that employ
over 2,700 staff. Including
its subsidiaries, Penasul
slaughters 300,000 chickens
per day.
Operating under the highest
standards of quality and
animal welfare, Penasul
quality controls include: a
fully implemented HACCP
system; British Retail Consortium (BRC), level “A”;
LDV for the Swiss market;
UFAS and GlobalGAP in the
agriculture and livestock
department. Also, the company’s in-house laboratory is
certified for ISO 17025.
As a result, Penasul
considers itself to be a
strong player in the export
market, serving customers
in more than 35 countries
around the world. The “Pena
Branca” brand is exported to
Europe and sold in Southern
Brazil, while the “Penasul”
brand is exported to other
markets.
Penasul Alimentos Ltda.
RST 470 KM 226
Garibaldi - RS - Brasil
CEP 95720-000
Tel: (55) 54 3462-8450
Fax: (55) 54 3462-8451
www.penasul.com.br
Oscar Pizzato
Export Manager
[email protected]
Leandro Ivan Negreiros
da Silva
European Market Sales
Manager
[email protected]
Marfrig –
Predileto Alimentos
Predileto Alimentos, Pena
Branca, started operations
in 1943 in the city of Roca
Sales, in Rio Grande do Sul
State. The company works
in poultry production and
slaughtering and supplies
the domestic and external
markets with whole chicken,
chicken cuts and processed
and seasoned chicken.
Over recent years, besides
investments in industrial
plants, the company has
invested heavily in quality
programs that target food
product safety. It has implemented GMP and HACCP
systems, ensuring that
employees are fully trained
and qualified to comply
with requirements of all the
markets where it operates.
Predileto Alimentos Ltda. –
Pena Branca
Rodovia Campinas - Mogi
Mirim, Km 131
Jaguariúna - SP
CEP 13820-000
Tel: (55) 19 3867-8000
Fax: (55) 19 3867-8088
www.predileto.ind.br
Fábio Bonassi
[email protected]
Reginaldo Ferri reginaldo.
[email protected]
30
Minerva Dawn
Farms
Minerva Dawn Farms is a
joint venture between top
Brazilian meat producer
Minerva S.A. and the Irish
meat processor Dawn Farm.
The plant at Barretos in São
Paulo State is designed as
a flexible factory, focusing
on food services and food
manufacture with development of exclusive products
in large and small scale for
sale in Brazil or abroad. It
can process chicken, turkey
and other proteins. The
factory has 14,000 square
meters of constructed area
destined to production, with
another 1,400 square meters set aside for innovation,
training and laboratories.
Total investment was around
US$40 million. The plant
was designed to respect
the environment and
incorporates complete waste
treatment and packaging
recycling, with its own water
resources and utilization of
solar energy.
MDF has implemented a
quality system based on
HACCP, SSOP and GMP,
meeting the requirements
of both Brazilian legislation
and the major importing
markets. The company is
able to export to countries
of the General List and
Europe and is in the process
of receiving approval to
sell to the United States,
Canada, Japan, Russia and
South Africa.
Minerva Dawn Farms
Indústria e Comércio de
Proteínas S.A.
Rua João Ribeiro do
Nascimento, 355
Chácara Minerva
Barretos - SP
CEP 14781-530
Tel: (55) 17 3321-8000
www.mdfbr.com
Roberto Denuzzo
CEO
[email protected]
Pif Paf
Pif Paf Alimentos is the
largest poultry slaughtering
company in Minas Gerais
State, and is responsible
for about 4,000 direct and
8,000 indirect jobs. It
has some 50,000 clients
throughout Brazil and in
export markets. The company is involved in poultry
production and slaughtering,
industrialized products
manufacturing, processed
and frozen meat, and the
segments of ready-to-eat
pasta and pizza.
Pif Paf received its first
quality certificate, ISO 9002,
in 1999 from the Bureau
Veritas Quality International
(BVQI). In 2002 it received
the same certification again,
so assuring extra qualification for its products. The
certificate is applied to ‘the
chicken slaughtering process
and distribution of seasoned
and fresh products, chicken
and frozen cuts’. Pif Paf
also internally certified its
incubator at São José da
Varginha, in Minas Gerais
State, for the ‘day-old chick
production process’.
In 2003 the company received the recommendation
for its Quality Management System for NBR ISO
9001:2000, with the highest
qualification. The certifier organization was BVQI. Since
2001 the Quality Control
Circle (CCQ) has been
operational, with groups of
employees from the same
areas meeting voluntarily
to improve aspects related
to their safety, personal and
professional motivation and
development.
Rio Branco Alimentos S.A.
PIF PAF
Rua Raja Gablagia, 4091
Belo Horizonte - MG
CEP 30350-577
Tel: (55) 31 3348-3524
www.pifpaf.com.br
Edvaldo José Campos
Commercial Director
[email protected]
Gustavo H. D. Untar
Export Manager
[email protected]
Rivelli
Established in 1985,
Rivelli Alimentos enjoys an
outstanding position in the
Brazilian poultry sector. It
is engaged in the day-old
chick supply chain as well
as chicken production,
slaughtering, processing
and sale.
The company has 1,200
employees at industrial units
in six cities in Minas Gerais
state, producing and selling
whole chicken and special
cuts, gizzards and processed
meat in several packaging
standards, according to
clients’ needs.
Rivelli defines its mission
as quality production that
respects the environment,
using cutting-edge technology and a skilled workforce
to win new markets and
build a strong brand. To this
end its activities are based
on three pillars: honesty,
work and competence. It
reinvests its resources into
its own operations, so generating more jobs – today
about 3,500 throughout the
supply chain.
The company is engaged in
various kinds of social work,
mainly connected to sports,
culture and juvenile support.
Responsible corporate
actions and environmental
protection constitute a
source of company pride
and are a strong inducement
to preserve its image as a
company that is concerned
about the community where
it is located.
Rivelli’s production systems
ensure the highest standards
of poultry production and
health quality of its flocks,
using HACCP, GMP and
SSOP programs.
Nogueira Rivelli Irmãos
Ltda.
Rodovia BR 040, Km700
Barbacena MG
CEP 36204-749
Tel: (55) 32 3339-0155
www.rivelli.ind.br
Sadia
Sadia is one of the world’s
leading producers of chilled
and frozen foods and is
present in many thousands
of households in more than
100 countries worldwide.
The company is a market
leader in all segments where
it operates and is one of the
largest employers in Brazil,
with more than 52,000
workers.
Established in Santa
Catarina State in 1944, the
company now has 14 industrial plants in eight Brazilian
states, plus eight distribution
centers and 11 international
offices. The Sadia brand
is widely recognized by
consumers worldwide for
its high quality, and it ranks
among the 20 most valuable
brands in Brazil, according
to a listing by the British
consultancy company Brand
Finance.
In keeping with the growing
importance of social and
environmental issues, in
2004 Sadia established a
Strategic Sustainability Committee. The company has
a quality system based on
GMP, SSOP and HACCP, in
line with international food
safety and quality programs
and procedures.
Sadia S.A.
Rua Fortunato Ferraz, 659
São Paulo - SP
CEP 05093-901
Tel: (55) 11 2113-3888
[email protected]
www.sadia.com
Americas - José Bicaletto
[email protected]
Africa - Renato Koch
[email protected]
Seara – Cargill
Cargill operates in the Brazilian meat market via Seara,
which was established in
1956 and is today among
the country’s main employers with more than 16,000
staff. Seara sells industrialized and thermo processed
poultry meat in more than
70 countries.
Based in the city of Itajaí,
in Santa Catarina State,
the company owns eight
factories and a private
port, and is intensifying its
operations in the domestic
market through a portfolio
of more than 250 items.
The company is engaged in
poultry slaughtering (whole
birds and cuts) and thermo
processed products production, as well as industrialized
products processing.
Seara practices the strictest
quality standards. It adopts
the food safety policies
laid down by the HACCP
and GMP systems, with
their requirements applied
throughout the plants, and
its Quality Management
System is certified under
ISO 9001 and ISO 14000.
The company also has
international certifications
such as BRC/EFSIS, UFAS,
EurepGAP and Swiss Law.
This demonstrates the company’s responsible posture
regarding food safety and
provides assurances of
“Farm to Fork” quality.
Seara Alimentos S.A.
Av. Vereador Abrahão João
Francisco, 3655
Itajaí - SC - CEP 88307-303
Tel: (55) 47 3344-7700
Fax: (55) 47 3344-7707
www.seara.com.br
Japan - Mercedes Dallabona
mercedes.dallabona@sadia.
com.br
Middle East - Marcelo
Flormésio da Silva
[email protected]
China - Celio Cella
[email protected]
Africa - Leonardo Ferreira
leonardo_ferreira@cargill.
com
Singapore - Fred Cheng
[email protected]
Marcelo Assunção de
Oliveira
Sales Director
[email protected]
Russia - Pamela Bongiovanni
pamela.bongiovanni@sadia.
com.br
Ricardo Nogueira F. de
Miranda
Sales Manager
[email protected]
Euro Asia - Márcio Lima
[email protected]
Europe - Ana Maria Costoya
[email protected]
Middle East - Patrício
Rohner
[email protected]
America - Ana Lígia
Winkelhaus
ana_winkelhaus@cargill.
com
Aregentina, Uuruguay and
Venezuela - Pablo Miranda
[email protected]
Russia - Boris Garanin
[email protected]
Asia (except Japan) Vincent Lai
[email protected]
Sertanejo
The Sertanejo Alimentos
group has been operating
in the Brazilian poultry
production sector for 33
years. It is today responsible
for 2,737 direct and 10,000
indirect jobs. Current
production capacity of its
units is slaughter of 220,000
birds per day and production
of 35 tonnes of processed
products per day.
In addition to poultry
production and slaughtering,
Sertanejo is engaged in
industrialized products
manufacturing and frozen
meat. It is also involved
in the processed products
segment with chicken hot
dogs, meat hot dogs and
mortadella.
The focus on poultry
production and processing
has resulted in the company
achieving standards of quality and excellence that
have earned its products
certification for export to
Asia, the European Union,
North America and African
countries. The company aims
to constantly improve and
consolidate an operational
and organizational structure
that is geared to innovation
and better meeting the
requirements of today’s consumer who is constantly better informed and demands
more modern products.
In addition to working
constantly to improve its
production of safe and
healthy foods, which
ensure consumers’ health,
the company respects the
environment and supports
social programs in the communities where its units are
based. Sertanejo Alimentos
seeks to guarantee food
safety through the adoption
of strict hygiene and efficiency norms in its poultry
production and processing,
in addition to caring for
employees’ health and professional performance. The
company fully implements
the main quality programs:
5S, GMP and HACCP.
Sertanejo Alimentos S.A.
Rua das Palmeiras, 34
Guapiaçu - SP
CEP 15110-000
Tel/Fax: (55) 17 3214-5300
www.gruposertanejo.com.br
Super Frango
Located in Itaberaí in Goiás
State, Super Frango has
become established in the
market by offering excellence in the agribusiness
segment, and in particular
the production of food
derived from chicken meat.
With 18 years of activity and
a current slaughter capacity
of 320,000 chickens per day,
Super Frango has gained
prominence in this sector.
Super Frango has an efficient quality control system
managed by a group of
highly competent workers.
This ensures healthy food for
consumers. The process of
raw material classification
is very strict, permitting the
company to operate with
excellence in the production
process and offer customers
products of high quality
and security. Certifications
include SIF 3404, Halal
and HACCP, so allowing
the company to export to
several parts of the world.
Super Frango is engaged in
a constant search to qualify
its products and services for
sale in all countries.
Super Frango conducts its
businesses with respect for
the environment and natural
resources. The company is
implementing new practices
to save energy in all the operations it performs, reducing the emission of residues
that can result in problems
for the environment.
Through such endeavors,
Super Frango makes a positive influence by improving
the economic infrastructure
and offering technical
assistance. In particular it
impacts cultural change,
improving the quality of
life of the population in the
region where it operates,
offering communities various
non-governmental social
development projects.
Unifrango
Unifrango started activities
in 2001 and currently
includes 19 companies in
the poultry sector. Together,
they occupy the top position
in Brazil in terms of daily
production of chicks and
rank third for poultry
slaughtering. The Unifrango
group exports to more than
120 countries.
Thanks to ongoing excellent
results, surpassing targets
in production and trading of
poultry products, Unifrango
has conquered new and demanding markets including
Japan – accounting for more
than 20% of demand – followed by Saudi Arabia, Holland and Russia. This is the
result of professionalism and
close attention to the poultry
production processes. Unifrango’s detailed compliance
with sanitary certification
and animal well-being is
essential to ensure that only
the best products reach
global markets.
As part of its policy of supplying the market with top
quality products, Unifrango
has been continually investing in the construction of a
complex that will represent
a logistical advance in the
Brazilian poultry sector. The
project includes a warehouse, a container terminal
and a slaughterhouse. The
area will also include a
distribution center to allow
products to be delivered by
rail at Paranaguá Port, the
world’s sixth largest harbor
and the second largest in
Brazil.
Abatedouro São Salvador
Ltda – Super Frango
Rodovia GO, 156, Km 06
Itaberaí - GO
CEP 76630-000
Tel: (55) 62 3375-7000
www.superfrango.com.br
Pedro Henrique de Oliveira
Chief Executive Officer
[email protected]
Zanchetta Alimentos Ltda.
Rodovia SP 129, km 22
CEP 18550-000 PO Box 216
Boituva - SP
Tel: (55) 15 3363-9600
Fax: (55) 15 3363-9609
www.zanchetta.com.br
Schyene Ritter
Foreign Market
[email protected]
Carlos Augusto Zanchetta
Director
[email protected]
Enoc Mendonça Neto
Commercial Exports
[email protected]
Unifrango Agroindustrial S.A.
Av. Duque de Caxias, 882
Ed. New Tower - Sala 403
Maringá - PR
CEP 87020-025
Tel: (55) 44 2103-6600
www.unifrango.com
Vossko
Vossko do Brasil was
established in February 2003
and has been exporting
processed chicken products
since May 2004. Today it
has 250 employees and
monthly production of
around 800 tonnes split
between two product lines,
of which 80% is destined for
the company’s headquarters
in Germany and 20% to
European clients.
The company works on
industrialized products
processing, plus processed
and frozen chicken. It produces around 50 products
of different types, cooked or
roasted, according to the client’s request. The company
is German-owned and the
target market is Europe.
Vossko do Brasil produces
and exports according to the
highest quality standards. Its
plant has HACCP analysis
processes and follows the
strict hygiene standards
required by the European
Union. It has also had IFS
and BRC high level certification since August 2006.
Vossko do Brasil Alimentos
Congelados Ltda.
Rua Acy Aviano Varela
Xavier, s/nº
Lages - SC - CEP 88517-580
Tel: (55) 49 3221-2300
Fax: (55) 49 3221-2301
www.vosskodobrasil.com.br
Joachim Gerecht
Export Manager
joachim@vosskodobrasil.
com.br
Zanchetta
Since its creation in 1995,
the Zanchetta group has
become one of the leading
and fastest growing poultry
businesses in Brazil. In May
of 2008 it proudly inaugurated its newest processing
plant in the city of Boituva,
in the state of Sao Paulo.
Incorporating the latest
generation of equipment,
technology and efficient
facility layout, this plant is
considered to be one of the
most modern and productive
in Brazil. With this new facility, the company has entered
the international market
under the Alliz brand.
The Zanchetta group invests
continually in training
programs that add both professional and personal value
to its employees. The result
is that all employees are
motivated and aware that
the fundamental objective
at all stages of the process
is to guarantee the highest
quality product. Thanks to
the verticalized production
chain the commitment
to quality begins at the
breeder farms and continues
through the hatchery where
biosecurity and the health of
the broiler breeders and day
old chicks are guaranteed
by quality control systems
implemented by skilled
technicians. All production
processes have their origins
controlled and are identified
by a tracking system.
The Alliz Plant has HACCP
certification, so allowing
it to supply domestic and
international markets. It is
prepared to serve the most
demanding markets of the
Americas, the Middle East,
Europe, Russia, Japan, Singapore, China and Africa.
Walmor Koller
Commercial Manager
Walmor.koller@zanchetta.
com.br
Vivian Antunes
Export Manager
[email protected]
Japan - Waldemiro Michels
Junior
waldemiro_junior@cargill.
com
31
Map of Brazilian Chicken Exporters
AMAPÁ
MARANHÃO
PARÁ
CEARÁ
AMAZONAS
PIAUÍ
PERNAMBUCO
TOCANTINS
BAHIA
São Gonçalo
dos Campos
Lucas do Rio Verde
SIF: 3720
SIF: 3515
MATO GROSSO
DISTRITO
FEDERAL
Nova Mutum
GOIÁS
SIF: 4567
Palmeiras
Brasília
SIF: 2423
Itaberaí
SIF: 3404
Várzea Grande
SIF: 3371
Rio Verde
Mineiros
SIF: 1001
SIF: 1010
Buriti Alegre
SIF: 3001
Uberlândia
SIF: 121
MINAS GERAIS
Sete Lagoas
SIF: 725
Uberaba
SIF: 2460
Passos
SIF: 2869
Barretos
Onda Verde
SIF: 301
Visconde de
Rio Branco
MATO GROSSO DO SUL
SIF: 926
Guapiaçu
Nuporanga
SIF: 2022
SIF: 2485
Amparo
Barbacena
SIF: 1194
Sidrolândia
SIF: 3571
SÃO PAULO
SIF: 3595
Jaguariúna
SIF: 1797
Dourados
Jaguapitã
SIF: 18
SIF: 2913
SIF: 2677
Caarapó
Jacarezinho
Rolândia
Boituva
SIF: 2227
SIF: 414
SIF: 2758
SIF: 1215
SIF: 3482
RIO DE JANEIRO
Várzea Paulista
Paranavaí
SIF: 1880
Maringá
Umuarama
Londrina
Sorocaba
Itapetininga
SIF: 1619
Arapongas
SIF: 4166
SIF: 2405
SIF: 4430
SIF: 270
SIF: 2010
Santos
9.25%
Cafelândia
SIF: 516
Palotina
PARANÁ
LEGEND
Carambeí
SIF: 424
Cascavel
SIF: 3300
SIF: 3887
BRAZILIAN EXPORTING PORTS IN 2008
Toledo
source: SECEX
Cascavel
SIF: 716
SIF: 1672
Ponta Grossa
SIF: 928
SIF: 1985
2009, Vistadivina.com, 3th edition, MAY/2009. 2005, NASA's Earth Observatory
SIF: 4444
SIF: 530
Pato Branco
SIF: 2539
SIF: 2212
Others with SIF
SIF: 2435
Xaxim
SIF: 1798
BRAZILIAN EXPORTING STATES IN 2008
Itajaí
35.26%
Jaraguá do Sul
Quilombo
0.18%
SIF: 601
Paraná
Distrito Federal
26.85%
1.90%
Itapiranga
SIF: 576
Concórdia
Maravilha
SIF: 1
SIF: 3125
Videira
Mato Grosso
SANTA CATARINA
2.95%
Minas Gerais
SIF: 87
Mato Grosso do Sul
Lages
SIF: 490
SIF: 104
Santa
Catarina
3.34%
Seara
Chapecó
SIF (Federal Inpection Service)
BRAZILIAN EXPORTING STATES IN 2007
Paraná
26.85
Santa Catarina
26.76
Rio Grande do Sul
21.28
São Paulo
8.91
Goiás
4.43
Mato Grosso do Sul
3.41
Minas Gerais
3.34
Mato Grosso
2.95
Distrito Federal
1.9
Outros com SIF
0.18
Lapa
Francisco Beltrão
SIF: 2518
Capanema
City
COMPANY
Paranaguá
33.41%
Dois Vizinhos
Matelândia
Capinzal
26.76%
3.41%
SIF: 2776
Goiás
SIF: 466
4.43%
Rio Grande
do Sul
São Paulo
8.91%
Nova Veneza
21.28%
source : SECEX
SIF: 1155
Passo Fundo
Outros
Japao
Hong Kong
Arábia Saudita
Venezuela
Países Baixos
Emirados arabes
Coveite
Russia
Africa do Sul
Alemanha
Cingapura
SIF: 922
Forquilhinha
Serafina Corrêa
SIF: 2172
SIF: 103
27
12
11
11
9
7
6
4
4
4
3
2
Caxias do Sul
Marau
SIF: 437
MAIN IMPORTERS IN 2008
SIF: 2014
Roca Sales
BRAZILIAN CHICKEN EXPORTERS COVERAGE AREA
Singapore
Caxias do Sul
2%
SIF: 544
Germany
SIF: 237
Others
3%
27%
South Africa
4%
RIO GRANDE DO SUL
Japan
Russia
Garibaldi
12%
4%
SIF: 981
Kuwait
4%
Lajeado
N
United Arab Emirates
Montenegro
SIF: 1449
SIF: 2032
2001
6,736
1,266
production
exports
NE
2002
7,285
1,625
2003
7,843
1,961
2004
8,494
2,470
2005
9,297
2,846
2006
9,336The
2,718
2007
6% 2008
3,287
7% 3,645
11%
10,246
10,939
Netherlands
Saudi
Arabia
11%
Venezuela
Others
7,81%
Porto Alegre
CO
Hong
Kong
9%
2001
1,266
2,520
646
488
392
Brazil
United States
European Union
China
Thailand
SIF: 2025
SE
Brazil
United States
ABEF associates
2001
2002
1,625
2,180
765
438
427
2003
1,961
2,232
723
388
485
2004
2,470
source
: SECEX
2,170
728
241
200
2001
1,266
2002
2,520
2002
1,625
2003
2,180
2003
1,961
2004
2,232
2004
2,470
2005
2,170
392
2006
438 728
2,360
2,718
427
696 241
2,361
200
331
690
240
322
261
427
2007
388 696
2,361
3,287
485
690 331
2,480
240
322
700
261
353
315
485
2008
241 690
2,480
3,645
200
700 322
3,158
261
353
740
315
285
383
200
331
3,158 700
240
740 353
285 315
Brazil
1,2662003
1,6252004
1,9612005
2,8462007
2001
2002 WORLD
2006 metric
BRAZILIAN CHICKEN MEAT PRODUCTION AND
EXPORTS
CHICKEN
MEAT
EXPORTS2,470
(1,000
European Union
646
765
723
728 tons)
United States
2,520
2,180
2,232
2,170
2,360
Brazil
1,625
2,470
2,846
2,718
3,287
2001
2002 1,266
2004 1,961
2005
2006
2007
2008
China2003
488
438
388
241
(1,000 metric
tons)
European
Union
646
765
723
728
696
10,939
United States1,266
2,520
Brazil
1,625
1,961 2,180 2,470 2,232 2,846 2,170 2,718 2,360 3,287 2,361 3,645 2,480
S
United States
Brazil
United StatesEuropean Union
China
European Union
Thailand
China
Thailand
6,736
1,266
2001
7,285
1,625
2002
7,843
1,961
2003
Production
2001
2002
European Union
2,520
1,266
1,625
China
646
2,180
9,336
488
765
392
488
438
2,5209,297
Thailand
8,494 646
392
2,470
2,846
427
2,718
2003
Thailand
2004
765
2,232
2,470
723 438
2,170
427
388
728
485
241
China
646
10,246
2,180
1,961
Thailand 488
765
2,232
392
438
723
427
388
485
3,287
200
2005
488 723
2,170
2,846
392
728 388
2,360
485
241
696
200
331
240
2,5
383
3,645
1,2
0,7
0,6
0,4
0,3
2004
2005
Exports
2006
2007
2005
2,846
2006
2,360
2,7182008
696
2,361
3,645
331
690
3,158
240
322 740
3,6
261 285
383
3,1
2008
source: ABEF/UBA
0,3
0,2
2001
Brazil
2002
2003
United States
2004
2005
2006
European Union
2007
China
2008
Thailand
source: ABEF/USDA
Accomplishment:
32
Rio Grande
14.27%
2005
2,846
2,360
696
331
240
2006
2,718
2007
2,361
3,287
690
2,480
322
700
261
353
315
2006
2,718
2,361
690
322
261
2007
3,287
2008
2,480
3,645
700
3,158
353
740
315
285
383
2007
3,287
2,480
700
353
315
2008
3,645
3,158
740
285
383
3
3