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BRCHICKEN
Galo
(Cock, 1974)
Serigrafia by
Brazilian artist
Aldemir Martins,
whose work
was inspired by
this fowl and its
longstanding
presence in
Brazilian culture.
Brazil’s Rigorous Production of
Halal Chicken is Sign of Respect
for Muslim Markets
01a12_ingles.indd 1
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contents
FEBRuARy 2010
BRChicken is published
by the Brazilian Chicken
Producers and Exporters
Association (ABEF), with the
support of APEX-Brasil, the
Brazilian Trade and Investment Promotion Agency, an
autonomous agency linked
to the Ministry of Industry,
Development and Foreign
Trade.
Brazilian ChiCken
ProduCers and
exPorters assoCiation
(aBeF)
Executive President
Francisco Sérgio Turra
Executive Director
Ricardo Santin
Trade Promotion
Isis Nogueira Sardella,
Eliene Turci
Market Relations
Adriano Zerbini,
Marília Rangel
Technical Advisor
Sulivan Pereira Alves
Brazilian Chicken Producers
and Exporters Association
(ABEF)
Av. Brigadeiro Faria Lima,
1912, Suite 20L
São Paulo, SP, Brazil
CEP 01451-907
Tel/Fax: 55 (11) 3031-4115
www.abef.com.br
e-mail: [email protected]
BRChicken is produced for
ABEF by Editora Brazil Now
3-e Brazil’s Halal CHiCken industry
strenGtHens its PartnersHiP WitH
MusliM Countries
BrAzil iS the world’S lArgeSt producer of
hAlAl chicken, thAnkS to the recognition And
preStige of itS certified production SySteMS.
MuSliM nAtionS in the Middle eASt hAve BecoMe
the top MArket for BrAziliAn exportS.
6-e “it is one of our Most
iMPortant Markets”
the BrAziliAn chicken MeAt induStry
holdS the MuSliM MArketS very deAr to itS
heArt, And treAtS theM with SpeciAl Affection
And Attention. in Addition to Being iMportAnt
cuStoMerS, theSe MArketS hAve given the
BrAziliAn product internAtionAl crediBility for
the lASt 35 yeArS.
8-e striCtly Halal, and tHe Best
flavor in tHe World
BrAziliAn chicken MeAt hAS BecoMe firSt
choice for MuSliM conSuMerS thAnkS to the
preciSe ApplicAtion of the hAlAl proceSS, coupled
with itS unequAlled price, quAlity And flAvor.
10-e tHere’s a larGe and GroWinG
MusliM PresenCe in Brazil
the iSlAMic coMMunity iS enjoying itS
MoMent of greAteSt expAnSion in BrAzil, where
it iS treAted with reSpect in terMS of religiouS
fAith, cuStoMS, dreSS And culinAry trAditionS.
21
a lastinG PartnersHiP
directory with profileS And contAct
detAilS of ABef MeMBerS
editora Brazil now
DIRECToR AND EDIToR
Dirceu Brisola
ENgLISh EDIToR
Brian Nicholson
CoNTRIBuToR
Luiz Gonzaga S. Neto
PhoToS
CIDIAL HALAL, CIBAL HALAL,
Luiz Gonzaga S. Neto
gRAPhIC DESIgN
Assaoka.D Comunicação
gRAPhIC PRoDuCTIoN
Solange Melendez
PRINTED AT
Ipsis Gráfica
Editora Brazil Now Ltda.
Av. Prof. Alfonso Bovero,
323 01254-000
São Paulo SP Brazil
Phone: +55 (11) 3672-4323
Fax:
+55 (11) 3875-7100
www.brazilnow.com
RESPoNSIBLE DIRECToR
Dirceu Brisola (MT 8.961)
Cover:
Galo (Cock) – 1974
Serigrafia.
By: Aldemir Martins (1922-2006)
The right to use this image for this cover was
kindly granted by Mr. Pedro Martins, curator
of the work of painter Aldemir Martins
(www.estudioaldemirmartins.com).
WitH tHe suPPort of:
Halal Processing:
THe BesT of
Brazilian cHicken
for THe MusliM
World
Brazil started exporting
chicken meat almost 35
years ago, when the country had already embarked
on a course that would lead
it to become the world’s
third largest producer and
Francisco turra,
biggest exporter of this imexecutive President
portant source of animal
of the Brazilian
Chicken Producers
protein. And the first shipand exporters
ments of Brazilian chicken
association (aBeF)
were destined to countries
in the Muslim region, no less.
Today it is a great source of pride for Brazil to
have the Muslim market as one of its largest chicken meat clients.
In 2009, for example, we shipped 1.37 million
tonnes to Middle East markets alone. This represented almost 38% of Brazilian chicken meat exported during the year.
During the Fast of Ramadan, for example, it
is common to see Brazilian chicken meat on the
tables of Muslim consumers. Special products such
as the griller and the shawarma are widely favored.
The superior quality and high sanitary standards of Brazilian chicken meat have of course
been important differentials in achieving this success. But it is also clear that we would not have
come so far were it not for the excellence and
strictness with which our chicken producers and
exporters carry out the halal ritual, so that Muslim
consumers can feel completely comfortable with
the Brazilian product.
Brazil meatpackers have been specially prepared to slaughter poultry according to Islamic
rules. These procedures are constantly checked by
specialists from certification bodies that are fully
recognized by importing countries, and which accompany the process inside the Brazilian companies. Brazilian chicken meat is exported only when
it is considered proper for consumption according
to Islamic rules.
The growing presence of Brazilian chicken
meat on Muslim tables over the last three years
represents an important stimulus for our producers and exporters to forge ever closer links with
Muslim countries.
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coVeR stoRY
BRAZIL’S HALAL CHICKEN
INDUSTRY STRENGTHENS
ITS PARTNERSHIP WITH
MUSLIM COUNTRIES
BRAZIL IS THE WORLD’S LARGEST PRODUCER OF HALAL CHICKEN,
THANKS TO THE RECOGNITION AND PRESTIGE OF ITS CERTIFIED
PRODUCTION SYSTEMS. MUSLIM NATIONS IN THE MIDDLE EAST HAVE
BECOME THE TOP MARKET FOR BRAZILIAN EXPORTS.
the world’s leading exporter of halal
chicken and it’s a title that Brazilian
producers prize greatly. Leadership
carries an importance that goes way
beyond the merely commercial – producers see it as a stamp of approval
for one of the most durable and solid
partnerships in international trade.
As President Luiz Inácio Lula da
Silva said when visiting Saudi Arabia
in May of 2009: “Brazil will always
be a reliable strategic partner, to ensure the food security of people in
Arab countries.”
While the per capita consumption
of chicken in the region is far greater
than it is in Brazil, producers have no
doubt about their capacity to supply
those markets.
“our industry is structured to meet
this demand, and we give it special attention” said Ricardo Santin, a director of the Brazilian Chicken Producers
and Exporters Association (ABEF) and
a member-director of the International Poultry Council (IPC). “We pay
enormous attention to the
Middle East and to Muslim
countries as a way of repaying the confidence that the
local consumers have placed
in Brazilian chicken meat.”
The Middle East region
alone now accounts for
37.6% of the total volume
of chicken meat exported by
Brazil. That’s without counting Muslim countries in other parts of the world, and
Muslim communities spread
throughout all continents.
Taken together, Saudi
Arabia, the united Arab Emirates, Iraq, Yemen, Kuwait,
Qatar, Jordan, oman, Turkey,
the CiBal halal certification team prays before starting the slaughter process at the BrF-Brasil
Foods plant in santa Catarina state.
Bahrain and others bought
Brazilian chicken has proven to be
a great success in the Muslim world.
This is thanks to customer confidence
in receiving top-quality chicken meat
that has been processed strictly according to Islamic rules for halal
production, together with the solid
and long-standing cultural and commercial ties that link Brazil and the
Middle East.
Muslim countries are today the
leading destination for Brazilian
chicken meat exports. Brazil is now
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1.37 million tonnes of Brazilian chicken meat in 2009. That represented
sales of uS$2 billion, or roughly
34.5% by value of the total uS$5.8
billion of chicken meat exported by
Brazil in the period.
Saudi Arabia was the individual
leader, buying 496,400 tonnes of
Brazilian chicken meat for uS$750.5
million – an increase of 24% over the
same period a year ago. In second
place in the Middle East came the
united Arab Emirates, on uS$320
million, followed by Kuwait on
of experience in implementing and
establishing the halal process in
slaughterhouses. This evolution was
helped by Islamic organizations that
provided step-by-step information
and guidance about the halal method and production certification.
Various certifying organizations
provide their stamp of approval for
the production of Brazilian poultry
companies. The two largest are the
Brazilian Islamic Center for halal Food
(CIBAL), which is the operational arm
for food production of the Brazilian
Mohamed
hussein el zoghbi,
president of CiBal
halal (left); and
ahmad ali saifi,
president of Cdial
halal.
uS$282 million.
“The Brazilian chicken industry
has attained halal production of a
very high standard,” said ABEF President Francisco Turra. “our impressive
export figures to such a wide range
of Muslim markets constitute recognition by the Muslim world of this
level of excellence.”
Following on the general success
of Brazilian halal chicken in the region, Iraq, Egypt, Turkey and Yemen
have been significantly increasing
their purchases from Brazil. In 2009
sales to Iraq grew by 153.7%, reaching uS$199 million, while Egypt was
up 159% to uS$74 million, Turkey
was up 44% to uS$29 million, and
Yemen was up 33.7% to uS$92.1
million.
The success of Brazilian chicken
meat in the Muslim world can be
credited to more than 40 years of
research and investment by the national poultry industry and 35 years
Federation of Muslim Associations
(Fambras), and the Center for Islamic
Information for Latin America (CDIAL), which certifies using the CDIAL
halal seal.
tradition – According to Mohamed hussein El Zoghbi, the director of CIBAL halal, the Islamic
method started to be introduced into
Brazil in the 1970s by his Lebanese
father hussein Mohamed El Zoghbi,
the founder of Fambras. “until then
there was no halal exportation from
Brazil. Nobody was doing it. At the
beginning of 1975 my father hussein
brought religious and sanitary delegations from Saudi Arabia and Egypt
to provide guidance and help introduce the practice in Brazil,” he said.
In the middle of 1975 a Saudi importer called Abdel Aziz Shahin came
to Brazil to accompany the introduction of the process. “he liked what
he saw,” said Mohamed El Zoghbi,
“and he placed his first order, for
roughly 500 tonnes of chicken. That
was the start of the halal process in
Brazil.” Abdel Aziz, who works for
Saudi Cold Storage, is still buying
Brazilian chicken to this day.
Today CIBAL halal certifies more
than 60,000 tonnes a month for
roughly 40 Brazilian companies. It
has its own team of 250 Muslim employees who carry out supervision
and slaughter, and accompany the
chicken meat production in all Brazilian producer states.
CDIAL halal, another important
Islamic certifier in Brazil, started operations in 1984, according to its
Lebanese founder Ahmad Ali Saifi.
“That was when I and a commission of religious leaders and sanitary
technicians from Kuwait visited a
production plant of Seara Alimentos,
in Santa Catarina State,” he said. halal slaughter was introduced at that
plant and CDIAL started certifying
the production of chicken sold to the
Kuwait Finance house (KFh), whose
commercial department already had
a trademark for chicken meat. “They
bought the chicken in Brazil, put their
own brand on it and distributed it in
Kuwait. From 1984 through 1990 we
carried out the slaughter, supervised
production and issued halal certification just for KFh,” said Ahmad Saifi.
Exports started with 300 tonnes for
KFh, soon rising to 500 tonnes.
Today, CDIAL halal is run by his
son Ali Ahmad Saifi, a Brazilian Muslim, and certifies roughly 80,000
tonnes per month of halal chicken
for 40 Brazilian agribusiness companies. however, getting to these levels has required immense effort and
constant improvement to implement
and properly establish halal production in Brazil.
Today, both these certifiers have
their own training centers located in
the main Brazilian chicken producing
regions. These centers provide a supply of Muslim labor including technicians, slaughterers (slitting the throat
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sheik khalil
saifi arrives at
the sadia plant
in Francisco
Beltrão, Paraná
state, to
observe the
work of the
Cdial halal
certification
team. inset
– the plaque
carrying the
invocation.
or bleeding) and religious supervisors.
They can also call on a substantial body
of foreign labor that includes Moroccans, Lebanese, Algerians, Palestinians
and others. All are hired exclusively by
these two certifying organizations and
are practicing Muslims who adhere
strictly to the rules of the Koran.
Doux, a company that works with
both of the above-mentioned certifiers, has halal production lines at each
of its three plants in Brazil. The system was put in place around 20 years
ago, under the guidance of religious
leaders and Brazilian Muslim organizations. It was necessary to make a
few changes to the non-halal line,
such as positioning it correctly with
respect to Mecca, providing a prayer
room for employees and substituting the automatic throat slitting for a
manual process of bleeding. “All our
halal slaughter is carried out and supervised by Muslims,” said José Luiz
Kieling Franco, a veterinary doctor
who is quality management supervisor at Doux.
The equipment, the clothes
(which are changed in special changing-rooms) and principally the sharpened knives are all supplied by the
certifiers. All religious requirements
are carried out when the chicken’s
throat is slit, which is one of the most
important steps in halal slaughter. In
particular the animal is ascertained to
be alive before slaughter, the Invocation is said at the moment the throat
is slit, and bleeding is completed before the chicken is sent to be scalded
in hot water.
Inácio Kroetz, who is Secretary for
Farming Defense at Brazil’s Ministry
of Agriculture, Livestock and Supply, said that the halal process used
in Brazil meets both Brazilian and international sanitary standards. “The
method meets all hygienic, sanitary
and technological requirements, and
also follows the strict religious ritual,” he said.
Control – over and above the
work of the Brazilian Islamic organizations, it is also common for Brazilian chicken slaughterhouses to receive visits by sanitary, religious and
diplomatic commissions from various
Muslim countries. In the case of Iran,
an Iranian commission comes to accompany the slaughter of each batch
of chickens.
“They supervise us and we maintain a very good relationship with
both Sunni and Shi’ite Muslims,” said
Franco. “There is a very high degree
of mutual confidence between us
and the Muslim organizations; we respect each other.”
The Brazilian Islamic certification
organizations are continually improving their control mechanisms for the
halal process. “We have a computerized control system with supervisors
sending us daily spreadsheets detailing the production, volume, location,
procedures and so on in all producing
states,” said Mohamed El Zoghbi, of
CIBAL halal.
The system can be accessed by
purchasers, the government, sanitary authorities and the ports where
chicken is shipped. It also ensures
product traceability: each batch of
chicken carries its own code, so it is
possible to trace and locate the origin
of this halal chicken meat anywhere
in the world.
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APPRecIAtIon AnD ADMIRAtIon
“IT IS ONE OF OUR MOST
IMPORTANT MARKETS”
THE BRAZILIAN CHICKEN MEAT INDUSTRY HOLDS THE MUSLIM
MARKETS VERY DEAR TO ITS HEART, AND TREATS THEM WITH SPECIAL
AFFECTION AND ATTENTION. IN ADDITION TO BEING IMPORTANT
CUSTOMERS, THESE MARKETS HAVE GIVEN THE BRAZILIAN PRODUCT
INTERNATIONAL CREDIBILITY FOR THE LAST 35 YEARS.
For Brazil, the Muslim market has
gained a level of relevance that goes
far beyond a simple commercial relationship. It has achieved the unrivaled
importance of a genuine partnership,
built on a solid foundation of traditional confidence and mutual respect.
“We have always had faith in
the Arab and Muslim markets, with
which we have enjoyed a long and
very fruitful partnership,” said Francisco Turra, president of the Brazilian Chicken Producers and Exporters
Association (ABEF). “It is one of our
most important markets.”
governmental, business and cultural missions have been occurring
with great frequency, and in both
directions. “one thing contributing
to this intensification of economic,
political and cultural relations is the
fact that Brazil is a flexible country,
it is creative and not hegemonic,”
said Michel Alaby, the secretary
general of the Arab-Brazil Chamber
of Commerce and himself of Syrian
descent.
Brazilian chicken, fed on 100%
natural corn and soy and bred in privileged conditions with natural ventilation and illumination, has become a
benchmark for quality amongst consumers in more than 150 countries
around the world. It gained export
prominence thanks to the use of the
most modern technology, developed
in over 40 years of poultry industry research. And since the Brazilian poultry
BraZiLian ChiCken exports
By produCt 2009 (volume)
5,5%
4,5%
38%
52%
Whole
1,398,887,522
Salted
172,179,824
Cuts
1,866,861,029
Industrialized
196,574,365
Largest exporters of
ChiCken Meat
Brazil and the US account for 78% of global exports
5% 3%
9%
8%
38%
37%
Brazil
EU-27
China
USA
Thailand
Others
sector started applying Islamic rules of
halal production for the meat to be
sold in Muslim countries, this high esteem has expanded to those markets.
The first 25-tonne “experimental” shipment of Brazilian chicken
was made by Sadia in May of 1975.
According to Luiz Carlos de Carvalho Júnior, a researcher at the Santa
Catarina Federal university (uFSC),
the destination was Abu Dhabi in
the united Arab Emirates. In August
of the same year the first commercial shipment was sent to the region
– 650 tonnes out of a contract for
1,900 tonnes. It was organized by
Brascan, a Brazilian trading company,
using a pool of producer companies
including Sadia, Perdigão and Seara.
of the total, 467 tonnes were supplied by Sadia (400 tonnes for Kuwait
and 67 tonnes for Saudi Arabia), with
another 100 tonnes sold by Perdigão
to Kuwait and the remaining 83
tonnes coming from Seara and also
destined to Kuwait.
Brazil was to round out 1975 with
total shipments of 3,400 tonnes.
By 1979, chicken exports had risen
to 81,000 tonnes, most of that heading to the Middle East. And from the
1980s onwards, the major chicken integrators and producers set up their
own trading companies. Since then,
annual chicken exports have rocketed
to 3.6 million tonnes, 1.37 million
tonnes of which is destined for the
Middle East (2009).
“The Middle East market has transformed Brazil into the world’s largest
exporter of halal chicken meat,” said
Eduardo Sampaio Marques, director
of the International Promotion Department at the Ministry of Agriculture, Livestock and Supply. “A great
part of the success of Brazilian chicken meat in the region can be attributed to the close relationship built up
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BraZiLian produCtion of ChiCken Meat
BraZiLian exports of ChiCken Meat
In millions of tonnes.
In millions of tonnes.
12,000
10,939
4,000
3,634
3,500
10,000
3,000
8,000
2,500
6,000
2,000
4,461
1,500
4,000
1,000
2,000
0.0
500
1997
1999
2001
2003
2005
Average annual growth of 8.5% p.a. for 11 years
Source: ABEF
Michel alaby,
secretary
general of the
arab-Brazil
Chamber of
Commerce:
“Brazil is
a flexible
country; it is
creative and not
hegemonic.”
over the years, to our halal certification that is accredited with the Muslim governments and importers, and
to the work of major Brazilian companies in establishing their brands in
Muslim markets.”
During a journey to Turkey in
May of this year, Brazilian Minister
for Development, Industry and Foreign Trade Miguel Jorge stressed that
commercial relations between Brazil
and Muslim countries still have plenty
of room for growth. Chicken, he said,
is one of the most important items in
the trade relationship. And according to Roberto Abdalla, the Brazilian
ambassador in Kuwait, one of the priorities of the government headed by
President Luiz Inácio Lula da Silva is to
strengthen the relationship with Arab
countries. “This policy speaks for itself,” the diplomat said.
According to “Mapping the
global Muslim Population”, a study
published in october of 2009 by the
2007
2009
0.0
916
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Average annual growth of 15% p.a. for eight years
Source: ABEF
Washington-based Pew Research
Center and covering more than 200
countries, the global Muslim population is around 1.6 billion people, representing roughly 23% of the total
world population of 6.8 billion, although it should be noted that Muslim sources put the total at around
1.9 billion.
Moreover, the birth rate in the
Muslim world is much higher than
that in the rest of the world and the
annual consumption of chicken meat
reaches 72 kilos per person in Kuwait and 61 kilos per person in the
united Arab Emirates, for example,
compared with 40 kilos per person in
Brazil, according to data from the uS
Department of Agriculture.
outside of the Muslim-majority
countries, there has also been significant demand from Islamic communities spread around the world. According to the Pew Center, there are
38 million Muslims in Europe alone
– four million each in France and germany and two million in the united
Kingdom, for example – and another
four million in the Americas, of which
two million in the united States. “The
Muslim world has become more and
more important for us because it is
expanding beyond just the countries
of the Middle East,” said Jose Charl,
export manager at Copacol, Brazil’s
10th largest chicken meat exporter.
“Nowadays, for example, we receive
requests for emission of halal slaughter certificates from countries such as
Japan and the nations of the European Community, where there are large
and growing Muslim communities
that demand halal products,” Charl
said.
The two largest Brazilian poultry companies, Sadia and Perdigão,
announced in 2009 that they were
merging their operations to create
BRF - Brazil Foods. The new company
was born a giant, with 64 industrial
plants. It has traditional links with the
Middle East, and a major presence
there.
“The Middle East is the great market that stands out in terms of participation in our overall billings, and
with strong growth this year,” said
Leopoldo Saboya, BRF’s director of
finance and investor relations, during
a November 2009 presentation of the
company’s results. “The region has
been driving the recovery of the majority of Brazilian exporters.”
given the crisis that hit world consumption starting in the last quarter
of 2008, there can be no better proof
of the importance of Muslim markets
for the Brazilian poultry sector.
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A FAVoRIte FooD
STRICTLY HALAL, AND THE BEST
FLAVOR IN THE WORLD
BRAZILIAN CHICKEN MEAT HAS BECOME FIRST CHOICE FOR
MUSLIM CONSUMERS THANKS TO THE PRECISE APPLICATION OF
THE HALAL PROCESS, COUPLED WITH ITS UNEqUALLED PRICE,
qUALITY AND FLAVOR.
Brazil takes its halal production
very seriously. For Jalal Jamel J. Chaya, president of the Brazil-Iraq Chamber of Commerce, halal slaughter is
a fundamental purchase requirement
and absolutely central to the sales
success of Brazilian chicken. “Without halal slaughter, there would be
no deal. Brazilian chicken meat is appreciated all over the Middle East be-
halal and there is no other chicken in
the world better suited to the tastes
and interests of their customers.”
ABEF represents companies exporting 94% of all Brazilian chicken
sold abroad, and it has 33 member
companies. of those, no less than 30
use halal slaughter procedures. This
constitutes a competitive advantage
for Brazilian producers who started
Jalal Chaya of the Braziliraq Chamber of Commerce
(left): “respect for Muslim
culture.” luís kieling
Franco, of doux do Brasil
(Frangosul): “the system
is a routine activity at our
production plants.”
cause it is produced with respect for
the Islamic culture,” Jalal Chaya said.
“The excellence of the halal process
as performed by Brazilian companies
is the guarantee that Iraqi importers
have that they are buying a product
that meets the required specifications. That’s why exports are growing,” he said.
For Ricardo Santin, director of the
Brazilian Chicken Producers and Exporters Association (ABEF), the success of Brazilian chicken in the Middle East is a consequence of simple,
objective reasons. “Arabs are famous
for being great traders. All our studies show that Arab importers prefer
Brazilian chicken because it is strictly
doing this before their competitors
in other countries. “Brazilians have
adapted to trading with the Arab and
Islamic world – and the Arabs like to
do business with them,” said Ali Ahmad Saifi, director of CDIAL halal, a
company that certifies halal processing and slaughter in Brazil. “At first,
producing halal chicken interested
just a few Brazilian companies, but
the poultry sector decided to serve
this market and today it is reaping
the benefits of this decision.”
For José Charl, export manager at
Copacol, the country’s 10th largest
chicken meat exporter, it is essential
to carry out halal slaughter properly
if a company wishes to break into
and maintain new markets that demand products made in compliance
after the invocation, inscribed on a plaque, the slaughter follows Muslim religious rules.
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with Islamic laws. “We respect and
carry out all the procedures required
for true halal slaughter,” Charl said.
Brazil has achieved its well-deserved place of honor in terms of
production of halal chicken thanks
to the quality and correctness of the
breeding process. Bird feed is based
on corn and soy that is 100% natural
and free from any of the impurities
listed under Islamic jurisprudence;
chickens are slaughtered in accordance with standards laid down for
weight and without the use of artificial products. “Brazilian chicken
producers have shown that they correctly understand what’s required by
producing food that fully respects the
halal rites,” said Mohamed hussein
El Zoghbi.
To illustrate the prestige that
Brazilian chicken meat enjoys in the
Middle East, colocar Ahmad Ali Saifi
relates how he once gave an important Lebanese politician a present of
a box of Brazilian chicken. Months
later, back in Brazil, he received a call
from the same politician, but could
not talk with him at that moment.
When he returned to Lebanon, they
met up again. “he (the politician)
told me he had phoned just to ask
where he could buy another box of
that chicken, because his wife and
family wouldn’t leave him in peace,
asking him for more. And we should
note that this was a demanding, upper-class consumer,” Ahmad Ali Saifi
noted with pride.
sPecIFIc cuts FoR
DeMAnDIng MuslIM
consuMeRs
pervisor of Doux. “Given that Brazil
produces chicken with an excellent
flavor and sanitary level, and is very
competitive in terms of price, our success is inevitable.”
Most of the remaining 10% sold in
Arab markets is exported in the form
of shawarma, a whole boneless chicken with skin. It is placed in a vertical
rotary grill, and is eaten in snacks.
Some is exported as cuts of legs, thighs
and boneless breast. “Today, the large
Brazilian slaughterhouses export the
shawarma deboned, seasoned and
ready for the grill,” said Mansur.
A small amount of giblets such as
liver, kidney and
gizzards is also
exported.
According
to Ahmad Saifi
of CDIAL Halal,
Brazilian chicken
has a lighter meat
because it is fed
on natural grain
produced in good soil. “The climate
is excellent, there’s no need to use
heaters,” he said. “That’s why Brazilian chicken has the best taste in the
world. This characteristic, coupled
with correct use of the Halal method,
makes it unbeatable.”
Ciliomar Tortola, industrial
director of Frangos Canção, said
that “with the strategy of selling specific products and cuts to the Middle
East, our company has managed to
expand the volume of exports to the
region in 2009.” His company ex-
ports 3,500 tonnes per month. The
Middle East takes 45% of this, making it the biggest market. Frangos
Canção has around 1,500 employees, of whom 350 work in the sector
producing special cuts, including
shawarma. Most of the labor goes to
deboning, which requires trained
teams. The product is sent to the
Middle East in frozen 2.5 kilo packages containing two chickens, and
is sold mainly to restaurants.
For Michel Alaby, the secretary
general of the Arab-Brazil Chamber
of Commerce and himself of Syrian
descent, “the Brazilian produc-
Brazilian poultry producers know
that Muslim consumers are very demanding: they pay careful attention
to the appearance of the chicken (its
color, texture and consistency) and
note the sanitary and microbiological
characteristics of the product. However, first of all they make sure that
the meat was produced according to
Halal requirements.
Brazilian exporters are well aware
of this. Over the course of 35 years
selling to the Middle East, they have
developed specific products for a
wide variety of Muslim markets. In
the beginning, they sold the region
just whole frozen chickens, but later
started selling special cuts and processed meat.
Today, according to Tamer Mansur, manager of Prime Foods, 90% of
meat exported to Arab markets is in
the form of whole chickens, known
as grillers, weighing between 0.9 and
1.3 kilos and slaughtered after approximately 29 days. This is younger
and of course smaller than the traditional whole chicken, which weighs
around 2 kilos and slaughtered at 45
days, that is consumed in other parts
of the world.
“The Arab consumer buys a whole
chicken and pays great attention to
its appearance and sanitary condition,” said José Kieling Franco, su-
ers are flexible and have learned
to make the type of chicken meat
that each Arab or Islamic country
demands.”
Eduardo Sampaio Marques, director of the International Promotion Department at the Brazilian
Ministry of Agriculture, Livestock
and Supply, said this represents an
important competitive advantage:
“It is fundamental, because it implies producing different cuts and
products for each culture, according to their traditions and habits.”
9-e
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ResPect FoR RelIgIon
THERE’S A LARGE AND GROWING
MUSLIM PRESENCE IN BRAZIL
THE ISLAMIC COMMUNITY IS ENjOYING ITS MOMENT OF GREATEST
EXPANSION IN BRAZIL, WHERE IT IS TREATED
WITH RESPECT IN TERMS OF RELIGIOUS FAITH, CUSTOMS, DRESS
AND CULINARY TRADITIONS.
“Brazil is an open society where
the Muslim community has never
suffered any discrimination, unlike
what happens in other parts of the
world,” said Ahmad Ali Saifi, a Lebanese Sunni Muslim who organized
the First Islamic Congress of Brazil in 1971, founded the Abu Bakr
al-Sadik Islamic Beneficent Society
in 1975 and was elected president
of the São Paulo Muslim Society
in 1977. “That’s why the Brazilian
people and Brazilian companies deserve to have closer links with the
Islamic world.”
“We have had ecumenical meetings with all the religions here. We
are living together, each with his
own faith and culture, but all getting
along in harmony. We should be exporting our model of coexistence to
the rest of the world,” said Ahmad
Ali Saifi, expressing a visible satisfaction.
There is consensus among all the
leaders of Muslim organizations that
their faith is growing fast in Brazil, where the country’s first Muslin
Beneficent Society was founded in
1929. In the same year, the society
started building the country’s first
mosque, the Mosque of Brazil in São
Paulo. This was finally inaugurated in
1956 with the presence of religious
leaders from Egypt. The all-white
temple presents an interesting selec-
an ever-greater number of Muslims are coming to mosques to pray: islam is
expanding in Brazil.
tion of Islamic religious architecture,
with a tall minaret and an interior
featuring panels painted with Egyptian arabesques.
Today there are 64 mosques in
Brazil, among a total of 107 prayer
centers and Islamic schools. According to both the Brazilian Federation
of Muslim Associations (Fambras) and
the Center for Islamic Information for
Latin America (CDIAL) the Arab Islamic community is going through its
moment of greatest expansion.
A study by the uS-based Pew Research Center published in october
of 2009 put the number of Muslims
living in Brazil at 200,000. however,
Brazilian Islamic organizations state
that the total is in fact over one
million.
“There were two waves of Arab
Islamic immigration into Brazil, one
after the Second World War and
the other at the start of the 1970s,
principally of Lebanese and Syrians,”
said Mohamed hussein El Zoghbi, the
director of Fambras. his father hussein Mohamed El Zoghbi, a Lebanese
Sunni Muslim, came in the first wave,
married and decided to stay in Brazil, where he had five children. Today
hussein Mohamed El Zoghbi plays an
important role within the Brazilian Islamic community, in particular in São
Paulo where it is mainly centered.
hussein Mohamed El Zoghbi has
founded 38 Islamic organizations
since the 1970s, helped by the Saudi
Arabian Embassy in Brazil and with
10-e
01a12_ingles.indd 10
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“In place of the xenophobia that
complicates the position of Islam in
Europe and the united States, in Brazil the Islamic culture has to handle
the presence of a general culture
that is too receptive, in comparison
to the teachings of Islam,” said Peter Demant, a historian and specialist
in the Middle East, in his study “The
Muslim World.”
the Mosque of Brazil, in são Paulo, the first in south america, decorated with
magnificent arabesques.
the support of various communities.
Among these was Fambras, in 1979.
The aim of this work is to strengthen
and unify the various Islamic organizations in Brazil.
Ahmad Ali Saifi founded CDIAL in
1987 as a consequence of his activities since the First Islamic Congress of
Brazil in 1971. CDIAL is located in São
Bernardo do Campo, a major industrial municipality within the greater
São Paulo metropolitan area. Next
door to CDIAL is the Abu Bakr al-Sadik Mosque, opened in 1990, which
is more generally known as “the São
Bernardo do Campo Mosque”.
Both these associations, Fambras
and CDIAL, are part of the National
union of Islamic organizations (uNI).
“We bring together 17 founding organizations plus theologians, intellectuals and professional people, and
we share the goal of representing and
defending both the Brazilian Muslim
community and Brazil itself,” said Abdul Nasser El Rafei, president of uNI.
The Shi’ite community in São Paulo meets in the Brás Mosque, opened
in 1987, which belongs to the Brazilian Islamic Beneficent Association
(ABIB). There are also substantial
Muslim communities in the federal
capital of Brasília and the states of
Rio de Janeiro, Mato grosso do Sul,
Rio grande do Sul and Paraná.
The municipality of Foz do Iguaçu,
located in Paraná State, is home to
Brazil’s second largest Muslim community, estimated at 30,000 people.
It has two mosques and various
Brazilian-Arab schools and Islamic
educational and commercial centers.
The omar Ibn Al-Khatab Mosque, of
Sunni orientation, belongs to the Foz
do Iguaçu Islamic Cultural Center.
opened in 1983 and known as the
Mosque of Latin America, it is widely
held to be the most luxurious and imposing mosque in Brazil. hundreds of
tourists visit the mosque daily.
language and customs – over
and above their religious activities,
the main function of Islamic centers
in Brazil is to teach Arabic and to
provide primary and secondary education for Muslim children. Brazil imposes no restrictions on the customs
of Islamic men and women, their
dress, eating habits or anything else.
Cuisine – The Arab Islamic minority in Brazil forms part of a wider
and more traditional community that
also includes non-Muslim Arabs. This
community is estimated to have some
10 million descendents of immigrants
that came in large numbers starting
in the 19th century, manly from Syria
and the Lebanon. This population
has now become established as a significant part of the Brazilian cultural
make-up. Today the brightest of their
children occupy leading positions in
Brazilian politics, commerce, arts,
sports and science.
It is interesting to note that while
Brazil’s presence in the Arab consumer market is most prominent in the
food sector, and in particular in the
case of chicken – above all the Brazilian whole chicken, or griller, which
is popularly called a ‘sádia’ in Saudi
Arabia – the presence of Arab culture
in Brazil is also manifested mainly in
terms of food. Delicacies such as tabbouleh, stuffed vine leaves, kibbeh,
kafta and sfiha are now regulars in
the Brazilian diet. It’s no coincidence
that Brazil has the world’s largest
chain of Arab-style fast food, called
habib’s, which now has over 350
stores. In 2007, habib’s sold more
than 600 million sfihas and 360 million kibbehs.
“Brazil is a very adaptable country and it maintains good relations
with just about all the nations in the
world,’ said Michel Alaby, the secretary general of the Arab-Brazil Chamber of Commerce, an organization
that brings together companies from
the 22 countries that speak Arabic.
11-e
01a12_ingles.indd 11
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A ALASTING
LASTING
PARTNERSHIP
PARTNERSHIP
The history
of Brazilian
The history
of Brazilian
chicken
meatmeat
exports
andand
chicken
exports
indeed
of the
Brazilian
indeed
of the
Brazilian
Chicken
Producers
andand
Ex-ExChicken
Producers
porters
Association
(ABEF)
porters
Association
(ABEF)
is inextricably
intertwined
is inextricably
intertwined
with with
the history
of this
the history
of this
product’s great success
in Muslim
mar- in
product’s
great success
kets.Muslim markets.
Brazil’s
firstfirst
shipment
of of
650
Brazil’s
shipment
650tonnes
tonnesofof
HalalHalal
chicken
meat
to to
Middle
chicken
meat
MiddleEast
Eastmarkets
markets
– Kuwait
andand
Saudi
Arabia
– Kuwait
Saudi
Arabia– –took
tookplace
place
in July
of 1975,
thethe
same
year
that
in July
of 1975,
same
year
thatthe
the
industry
started
discussing
creating
industry started discussing creatingABEF.
ABEF.
The Association
waswas
formally
launched
The Association
formally
launchedthe
the
following
year.
following year.
Exports
of Brazilian
chicken
meat
Exports
of Brazilian
chicken
meat reareached
3.63
million
tonnes
in
2009,
ched 3.63 million tonnes in 2009, earning
earning
US$5.8
billion.
Muslim
Arab
US$5.8
billion.
Muslim
Arab countries
countries
purchased
1.37
million
purchased 1.37 million tonnes attonnes
a cost at
a cost
of
US$2
billion,
representing
of US$2 billion, representing 34.5%34.5%
of
of Brazil’s
exportsbybyvalue.
value.
Brazil’schicken
chicken meat
meat exports
This This
exponential
growth
exponential
growthcarried
carriedBrazil
Brazil
to world leadership in chicken meat
to world leadership in chicken meat
exports in 2004 and made the Middle
exports in 2004 and made the Middle
East the leading destination for exports of
East the leading destination for exports of
the product. Growth can be credited to
the product. Growth can be credited to
the incessant teamwork of the companies
the incessant teamwork of the companies
that are members of ABEF, concentrating
that are members of ABEF, concentrating
on factors such as the sanitary excellence
on factors such as the sanitary excellence
of the poultry, the unbeatable quality
of the poultry, the unbeatable quality
of Brazil’s chicken products, the ethical
of Brazil’s chicken products, the ethical
values that guide all phases of production
values that guide all phases of production
and marketing, and the commitment to
and marketing, and the commitment to
environmental and social sustainability.
environmental and social sustainability.
Specifically in terms of commercial
Specifically in terms of commercial
relations with Muslim nations, the growth
relations with Muslim nations, the growth
of Brazilian chicken meat exports can also
of Brazilian chicken meat exports can also
be traced to the strict control of Halal
be traced to the strict control of Halal
production, with detailed respect for all
production, with detailed respect for all
rules and recommendations.
rules and recommendations.
The mission of ABEF includes ensuring
The mission of ABEF includes ensuring
that these principles are upheld.
that these principles are upheld.
ABEF and its members are dedicated
ABEFthat
and the
its members
are dedicated
to ensuring
solid partnership
to
ensuring
that
the
solid
partnership
that has been established with Muslimthat
has beenand
established
withwill
Muslim
consuconsumers
authorities
not only
mers
and
authorities
will
not
only
endure
endure but grow in strength in the years
but grow in strength in the years ahead.
ahead.
ZANCHETTA
The Zanchetta Group is
one of the leading and
fastest-growing poultry
businesses in Brazil. With a
new production facility, the
company has now entered
the international market
using the Alliz brand. The
vertical production chain
means that the commitment to quality begins with
the breeder farms and continues through the hatchery
where the biosecurity
and health of the broiler
breeders and day old
chickens are guaranteed by
quality control systems and
skilled technicians. All the
production processes have
their origins controlled
and identified by a tracing
system. The Alliz plant
was designed to serve the
most demanding business
markets, and has HACCP
certification.
Zanchetta Alimentos Ltda.
Rodovia SP 129, km 22
CEP 18550-000 PO Box 216
Boituva - SP
Tel: (55) 15 3363-9600
www.zanchetta.com.br
Carlos Augusto Zanchetta
- Director
[email protected]
Walmor Koller -Commercial
Manager
Walmor.koller@zanchetta.
com.br
VOSSKO
Vossko do Brasil has
exported processed chicken
products since May 2004. It
now produces around 800
tonnes per month divided
into two lines of products,
with 80% of the production
destined for its headquarters
in Germany and 20% going
to European clients.
The company works in
industrialized product
processing, and processed
and frozen chicken. It produces around 50 products
of different types, cooked
or roasted according to the
client’s requirements. The
company’s owners are from
Germany and the target
market is Europe. Vossko do
Brasil produces and exports
according to the highest
quality standards. The
company does not carry out
Halal slaughter.
Vossko do Brasil Alimentos
Congelados Ltda.
Rua Acy Aviano Varela
Xavier, s/nº
Lages - SC - CEP 88517-580
Tel: (55) 49 3221-2300
Fax: (55) 49 3221-2301
www.vosskodobrasil.com.br
Joachim Gerecht - Export
Manager
joachim@vosskodobrasil.
com.br
UNIFRANGO
The Unifrango Group
exports to more than 120
countries. This is the result
of professionalism and close
attention to poultry production processes. Sanitary
warranties and bird welfare
are prerequisites that
Unifrango complies with in
detail to ensure that only the
best products are exported
worldwide. Unifrango has
invested continuously in the
construction of a complex to
supply the market with high
quality products. The project
includes a warehouse, a
container terminal and a
slaughterhouse.
Unifrango Agroindustrial S.A.
Av. Duque de Caxias, 882
Ed. New Tower - Sala 403
Maringá - PR
CEP 87020-025
Tel: (55) 44 2103-6600
www.unifrango.com
Pedro Henrique de Oliveira
- Chief Executive Officer
[email protected]
Schyene Ritter- Foreign
Market
[email protected]
TYSON
Tyson Foods is the world’s
largest processor of chicken,
beef, and the second-largest
food production company
in the Fortune 500. The
company produces a wide
variety of protein-based and
prepared food products and
is the recognized leader in
the retail and foodservice
markets it serves. Through
its Core Values, Code of
Conduct and Team Member
Bill of Rights, Tyson strives
to operate with integrity
and trust and is committed
to creating value for its
shareholders, customers
and Team Members. The
company also strives to be
faith-friendly, provide a safe
work environment and serve
as stewards of the animals,
land and environment
entrusted to it.
Tyson do Brasil Alimentos
Ltda.
Al. Dr. Carlos de Carvalho,
555 17º andar
CEP 80430-180
Curitiba – PR
Tel 55 41 3259-5000
www.tyson.com.br
Raphael Martins
- Commercial Director
[email protected]
Juliana Baptista -Export
Sales Manager
[email protected]
21
21
01a20_arabe.indd 21
2/2/10 9:45 AM
SEARA – CARGILL
Seara sells industrialized and
thermo-processed poultry
meat. The company works in
poultry slaughtering (whole
poultry and cuts) and the
production of thermoprocessed products, as well
as in industrialized products
processing. Seara operates
under the strictest quality
standards.
SUPER FRANGO
Super Frango is well
established in the market,
offering excellence in the
agribusiness segment and
in the production of food
derived from chicken meat.
The company has capacity to
slaughter 320,000 chickens
per day. The process of
raw material classification
is very rigorous, allowing
the company to work with
excellence in the production
process, o ffering constumers
products of high quality and
security. The company has
SIF 3404, Halal and HACCP
certification, which allows
it to export to most of the
world. Super Frango seeks
to exert a positive economic
and technical influence and
to impact positively on the
culture and quality of life in
the region whe re it operates.
Super Frango
Abatedouro São Salvador
Ltda – Super Frango
Rodovia GO, 156, Km 06
Itaberaí - GO
CEP 76630-000
Tel: (55) 62 3375-7000
www.superfrango.com.br
Enoc Mendonça Neto
Commercial Exports
[email protected]
SERTANEJO
Sertanejo Alimentos’s current daily production capacity is slaughter of 220,000
birds and production of
35 tonnes of processed
products. The focus on bird
raising and the production
process has resulted in products of a very high quality,
that are certified as eligible
for export to countries in
Asia, the European Union,
North America and Africa.
The company works in poultry raising and slaughtering,
in addition to manufacturing
industrialized products and
froz en meat, and also in the
processed products segment
with chicken hot dogs. The
company is totally committed to safe and healthy food
production.
Sertanejo Alimentos S.A.
Rua das Palmeiras, 34
Guapiaçu - SP
CEP 15110-000
Tel: (55) 17 3214-5300
www.gruposertanejo.com.br
Vivian Antunes - Export
Manager
[email protected]
Seara Alimentos S.A.
Av. Vereador Abrahão João
Francisco, 3655
Itajaí - SC - CEP 88307-303
Tel: (55) 47 3344-7700
Fax: (55) 47 3344-7707
www.seara.com.br
Middle East - Marcelo
Flormésio da Silva
[email protected]
America - Ana Lígia
Winkelhaus
ana_winkelhaus@cargill.
com
Africa - Leonardo Ferreira
leonardo_ferreira@cargill.
com
Aregentina, Uuruguay and
Venezuela - Pablo Miranda
[email protected]
SADIA
Sadia is one of the leading
global producers of chilled
and frozen foods. The
company is a market leader
in all segments where it
operates and is one of the
largest creators of jobs
in Brazil, with more than
52,000 employees. Its brand
is widely acknowledged by
consumers worldwide for
its high quality and is listed
among the 20 most valuable
brands in Brazil by the
British consultancy Brand
Finance.
Sadia S.A.
Rua Fortunato Ferraz, 659
São Paulo - SP
CEP 05093-901
Tel: (55) 11 2113-3888
[email protected]
www.sadia.com
Russia Aves - Boris Garanin
[email protected]
Americas - José Bicaletto
[email protected]
Asia (except Japan) Vincent Lai
[email protected]
Middle East - Patrício
Rohner
[email protected]
Japan - Waldemiro Michels
Junior
waldemiro_junior@cargill.
com
Africa - Renato Koch
[email protected]
Japan - Mercedes Dallabona
mercedes.dallabona@sadia.
com.br
China - Celio Cella
[email protected]
Singapore - Fred Cheng
[email protected]
Russia - Pamela Bongiovanni
pamela.bongiovanni@sadia.
com.br
Euro Asia - Márcio Lima
[email protected]
RIVELLI
Rivelli Alimentos enjoys an
outstanding position in the
Brazilian poultry raising
sector. It participates in
the supply chain for chicks
production as well as in
chicken raising, slaughtering,
processing and commercialization. Rivelli produces
and sells whole chicken
and special cuts, gizzards
and processed meat in
several packaging standards,
according to clients’ needs.
Rivelli’s mission is quality
production, respecting the
environment, using cuttingedge technology and a
skilled workforce in order to
win new markets and build
a strong brand. For that, it
works based on three pillars:
honesty, hard work and
competence.
Nogueira Rivelli Irmãos
Ltda.
Rodovia BR 040, Km700
Barbacena MG
CEP 36204-749
Tel: (55) 32 3339-0155
www.rivelli.ind.br
PIF PAF
Pif Paf Alimentos works
in poultry raising and
slaughtering, industrialized
products manufacturing,
processed and frozen meat,
and also the segments of
ready-to-eat pasta and
pizza. The company received
its first quality certificate
ISO 9002, in 1999 from
the Bureau Veritas Quality
International. The certificate
applies to the “chicken
slaughtering process and
distribution of seasoned and
fresh products, chicken and
frozen cuts”.
The company has the Quality
Management System for
NBR ISO 9001:2000,
with the highest qualification and
the CCQ.
Rio Branco Alimentos S.A.
PIF PAF
Rua Raja Gablagia, 4091
Belo Horizonte - MG
CEP 30350-577
Tel: (55) 31 3348-3524
www.pifpaf.com.br
Edvaldo José Campos
Commercial Director
[email protected]
Gustavo H. D. Untar
Export Manager
[email protected]
Marcelo Assunção de
Oliveira - Sales Director
[email protected]
Ricardo Nogueira F. de
Miranda - Sales Manager
[email protected]
Europe - Ana Maria Costoya
[email protected]
20 20
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MARFRIG – DAGRANJA
has positioned itself as
one of the largest poultry
slaughterhouses in Brazil,
ranking among the six most
important nationwide. The
three units of the company
now slaughter 435,000
birds per day. DaGranja
works in poultry raising and
slaughtering, the industrialization of frozen products
such as chicken nuggets and
hamburgers, and also in others products production
DaGranja Agroindustrial
Ltda.
Rodovia do Xisto,
Km 66, BR 476
Lapa - PR CEP 80320-300
Tel: (55) 41 3314- 5848
www.dagranja.com.br
MINUANO
Based in the city of Lajeado,
in the state of Rio Grande
do Sul, the Companhia
Minuano de Alimentos was
founded in 1946, as a small
packaging factory. In 1955
it started to produce day-old
chickens and then expanded
to raising and slaughtering
chicken. In the 1970s it
became one of the biggest
producers of chicken meat
in Brazil, and together with
other companies helped to
create ABEF. It was one of
the first companies to start
exporting whole chicken and
cuts to Europe, Japan and
the Middle East. Today, the
industrial complex has three
chicken slaughterhouses,
two processing plants, feed
mills, incubators, parent
houses and commercial layer
hens, plus an egg distribution center.
Cia Minuano de Alimentos
Rua Carlos Filho, 918
Lajeado RS
CEP 959000-000
Tel: 55 51 3710 2277
www.minuano.com.br
[email protected]
MINERVA DAWN
FARMS
Minerva Dawn Farms is a
joint venture between top
Brazilian meat producer
Minerva S.A. and the Irish
meat processor Dawn Farms.
This plant was created to respect the environment, with
complete waste treatment,
recycling of packaging, its
own water resources and
utilization of solar energy.
MDF has implemented a
quality system based on
HACCP, Sanitation Standard
Operation Procedures and
GMP, meeting the requirements of Brazilian legislation
and the main importer
markets. We are authorized
to export to countries on
the General List and Europe
and are in the process of
receiving approval for the
USA, Canada, Japan, Russia
and South Africa.
Minerva Dawn Farms
Indústria e Comércio de
Proteínas S.A.
Rua João Ribeiro do
Nascimento, 355
Chácara Minerva
Barretos - SP
CEP 14781-530
Tel: (55) 17 3321-8000
www.mdfbr.com
Roberto Denuzzo -Director
President
[email protected]
MARFRIG – PENASUL
ALIMENTS LTDA.
Offers fully integrated
poultry supply breeder and
broiler farms, hatcheries,
feed mills, slaughterhouses
and processing plants.
Penasul slaughters 300,000
chickens per day. Operating
under the highest standards
of quality and animal
welfare, Penasul has a fully
implemented HACCP system, BRC, level “A”; LDV for
the Swiss market; UFAS and
Globalgap in the agriculture
and livestock department.
Also, the Penasul Alimentos
in-house laboratory is certified for SO 17025
Penasul Alimentos Ltda.
RST 470 KM 226
Garibaldi - RS - Brasil
CEP 95720-000
Tel: (55) 54 3462-8450
Fax: (55) 54 3462-8451
www.penasul .com.br
O scar Pizzato - Export
Manager
[email protected]
Leandro Ivan Negreiros da
Silva - European Market
Sales Manager
[email protected]
Fredy Rosenstock
- Foreign Trade Manager
[email protected]
MARFRIG – PREDILETO
ALIMENTOS, PENA
BRANCA, the company
works in poultry raising
and slaughtering and
supplies the domestic and
external market with whole
chicken, chicken cuts and
processed and seasoned
chicken. Over the last few
years, besides investments
in industrial plants, the company has heavily invested in
quality programs, aiming to
enhance its food products
safety.
Predileto Alimentos Ltda. –
Pena Branca
Rodovia Campinas - Mogi
Mirim, Km 131
Jaguariúna - SP
CEP 13820-000
Tel: (55) 19 3867-8000
Fax: (55) 19 3867-8088
www.predileto.ind.br
Fábio Bonassi
[email protected]
Reginaldo Ferri reginaldo.
[email protected]
LAR
Cooperativa Agroindustrial LAR, has an Industrial
Poultry Unit that slaughters
137,000 birds/day. The
focus is on the international
market to which it offers
chicken cuts, IQF, layer pack,
packages, vacuum packed,
matured, tumbled, salted,
natural, and marinated, etc.
Duplication of this unit is
planned for 2010, maintaining the current standard
of quality in products and
process. The plant has a
versatile line of production
where cooked products,
formed and breaded products are separated, all of
them produced with chicken
meat that supplies both
the local and international
market. The cooperative has
a poultry house for breeders, hatchery, a feed mill,
transportation and technical
assistance.
Cooperativa Agroindustrial
LAR
Rodovia BR 277 Km 653
Matelandia PR
Tel: (55) 45 3264 8800
Fax: (55) 45 3264 8801
www.lar.ind.br
Irineo da Costa Rodrigues
President
[email protected]
GLOBOAVES
Globoaves has become one
of the major players of the
industrial revolution that
placed the Brazilian poultry
industry among the most
developed and competitive
in the world. Several quality
programs are used in its
plants, including Best
Manufacturing Practices and
HACCP certification. These
ensure that production
complies with the market’s
strictest sanitary regulations.
Globoaves also owns the
Nho Bento Free-Range
Chicken and Villa Germania
product lines, and is market
leader in the special bird
meat segment: duck, guinea
fowl and free-range chicken.
Kaefer Agro Industrial Ltda.
Rodovia BR 467 Km 03 CEP 85817-010
Cascavel - Paraná - Brazil
Tel: (55) 45 3218-2000
http://alimentos-en.
globoaves.com.br
Eduardo Kaefer
[email protected]
Jair José Meyer
Commercial Manager
[email protected]
Giovana Rosas - Export
Manager
[email protected]
19
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FRINAL
FRINAL’s industrial plant
for slaughtering and
processing chickens and
cuts is distinguished by its
modern structure, which
offers an optimized operating
flow with complete
hygiene in operations and
equipment. The emphasis
is on assuring high quality
and safe products. Frinal’s
mission is to meet the food
requirements of domestic
and international markets,
especially for chicken and its
byproducts, with excellent
quality products and prices.
Frinal today slaughters
90,000 birds a day. It has its
own green meal production
and a full Halal slaughtering
process.
FRINAL S/A - Frigorífico e
Integração Avícola
RSC 470, km 225
Garibaldi - RS - Brasil
CEP 95720-000
Tel: (55) 54 3388 1588
www.frinal.com.br
Luiz F. de Pinedo Roman
Ross -Commercial Director
[email protected]
Alice Roman Ros Cobalchini
- Export Manager
[email protected]
DOUX FR ANGOSUL
One of the largest food
companies in Brazil, Doux
Frangosul distributes
its products all over the
country. It is today one of
the three biggest chicken
exporters in Brazil, selling
its products to more than
120 countries. The company
works on poultry raising
and slaughtering, as well as
in industrialized products
processing, processed products and frozen meat. Doux
Frangosul is committed to
the sustainable development
of the communities where
it is located. The company’s
social responsibility is demonstrated by respect for the
environment with effective
programs and processes
and support for culture and
education.
Doux Frangosul S.A.
Agro Avícola Industrial
Rua Buarque de
Macedo, 3620
Montenegro - RS
CEP 95780-000
Tel: (55) 51 3632-0500
Fax: (55) 11 3632-5444
http://www.doux.com/
The-group-.html
Olivier Morel - Export
General Manager
[email protected]
DIPLOMATA
Diplomata works in the
poultry market, in the areas
of slaughtering, processing
and domestic and international trade (frozen and
chilled chicken). It produces
special export cuts according to clients’ needs. In order
to ensure product quality,
Diplomata has laboratories
within its own plants that
conduct processes analysis
as demanded by the highest international quality
standards, such as HACCP
analysis, meeting the OIE
and European Union health
requirements.
Diplomata S.A.
Industrial e Comercial
BR 277, Km 599
Cascavel - PR
CEP 85819-000
Tel: (55) 45 3321-3000
Fax: (55) 45 3321-3091
www.diplomata.ind.br
Frederico Kaefer - Director
frederico.kaefer@diplomata.
com
Hortência Pasa - Export
Manager
[email protected]
Alessandra Kaefer -Trader
[email protected]
Eduardo Almeida -Trader
[email protected]
Rodrigo Ribeiro - Trader
rodrigo.ribeiro@diplomata.
com
Julian Carpenedo - Trader
[email protected]
C.VALE
C.Vale’s main products are
soy, corn, wheat, cassava,
milk, and poultry. The poultry
segment is the biggest in the
company, which slaughters
300,000 birds per day within an operational capacity
for 500,000 birds per day.
The chicken meat produced
by the cooperative is sold
to more than 35 countries.
C.Vale produces chilled and
frozen cuts and cooked
chicken meat. The company
is committed to helping
improve the standard of living in communities where it
has operations. It maintains
a set of initiatives involving
supportive actions for
personal and professional
development and education,
including the program
Cooperjovem for 4th grade
students.
C.Vale - Cooperativa
Agroindustrial
Av. Ariosvaldo
Bitencourt, 2000
Palotina - PR
CEP 85950-000
Tel: (55) 44 3649-8181
www.cvale.com.br
Reni Eduardo Girardi
Division Manager
[email protected]
Leandro Régis Cassol
Market Analyst
[email protected]
COSSISA
Cossisa Agroindustrial
S.A. is distinguished by its
outstanding work in the
poultry market, operating in
the trade and slaughtering
sectors. The main goal of
the company is supplying
the domestic and external
markets, and it sees excellent prospects for Brazilian
poultry, especially in the
international market. Cossisa works in poultry raising
and slaughtering; its plant
uses HACCP process analysis
and it follows strict health
standards as demanded by
the international market.
The company supports
Hoasis, a Social Assistance
and Integration Workshop,
and makes weekly donations
of products to the needy
community supported by the
institution.
Cossisa Agroindustrial S.A.
Av. Prefeito Alber to
Moura, 8871
Sete Lagoas - MG
CEP 35702-383
Tel: (55) 31 3773-4300
Fax: (55) 31 3773-9500
www.cossisa-agro.com.br
Mauricio Gontijo Gonzaga
Commercial Director
mauricio@cossisa-agro.
com.br
COPAGRIL
Poultry is the principal
product of the cooperative on a worldwide basis.
COPAGRIL currently has
capacity to slaughter
160,000 birds per day. The
company´s animal feedstuff
factory produces feedstuff
and concentrated products
for various types or animals.
Current production capacity is 40 tonnes per hour
to supply chicken farmers
and integrated milk cattle
farmers. In addition there is
commercial distribution of
feedstuff and concentrated
products for cattle, chicken,
pigeons, horses, fish, rabbits
and dogs. COPAGRIL is a cooperative that is concerned
with the environment, using
its resources rationally and
carefully to guarantee the
quality of life for future
generations.
Cooperativa Agroindustrial
Copagril
Rodovia PR 467, KM 26,1
Marechal Cândido Rondon,
PR CEP 85960-000
Tel: (55) 45 3284-7500
www.copagril.com.br
José de Lima- Poultry Sales
Manager
[email protected]
18
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BRF – BR ASIL FOODS
BRF is one of the largest
food companies and meat
processors in the world.
With its registered head
third in the world in terms of
poultry slaughtering capacity. BRF’s products reach
more than 100,000 points
of sale throughout Brazil –
counting small, medium and
large retailers.
COPACOL
Copacol slaughters more
than 300.000, birds per
day, 60% of its production
sold in the domestic market
and 40% going for exports
to more than 30 countries.
The company has made
technologic investments
in the process of egg
incubation, advanced
technical assistance,
slaughter, industrialization
and sales. Together with
the certificates ISO 9001,
BRC and APPCC/HACCP,
theses investiments ensure
that Copacol is not just a
company that produces
food, but is also a specialized company that can
safely meet requirements
from the entire world,
including the most
demanding markets such
as Europe and Asia.
COOPAVEL
Coopavel has a diversified
range of products that
include whole chicken and
several chicken cuts.
One of Coopavel’s main
goals has been the development of rural properties. It
has been investing since the
beginning of the 1990s in
technological research aiming to improve agriculture
and livestock quality and
productivity. The results
are presented to farmers
at the technological fair
which is part of the annual
Coopavel Rural Show. The
cooperative has also created
the Coopavel University, to
train and develop members
and employees, aiming for
a more qualified workforce
and improvement in the
quality of life.
Copacol - Cooperativa
Agroindustrial Consolata
Rua Des. Munhoz de
Mello, 176 Cafelândia - PR
CEP 85415-000
Tel: (55) 45 3241-8080
Fax: (55) 45 3241-8181
www.copacol.com.br
Coopavel - Cooperativa
Agroindustrial
BR 277, Km 582
Cascavel - PR
CEP 85818-560
Tel: (55) 45 3218-5000
Fax: (55) 45 3218-5218
www.coopavel.com.br
Valter Pitol - President
[email protected]
Valdemir Paulino dos Santos
- Commercial Manager
[email protected]
José Charl -Trader
[email protected]
Carlos Alberto Cruz
- Export Manager
[email protected]
CÉU AZUL
Céu Azul Alimentos employs
4,000 workers directly, and
almost 30,000 indirectly. It
has full installations with
slaughtering capacity for
460,000 birds a day. The
company has systems to
control and guarantee of
quality, for example: PLAN
HACCP. It also has accreditation for export to countries
of the European Union and
to countries where specific
accreditation is needed. Céu
Azul Alimentos is concerned
about the environment and
protects natural resources,
recognizing their importance
for survival. Each productive unit has a system for
treatment of effluents that
meets all the requirements
of current legislation in each
region.
Céu Azul Alimentos Ltda.
Rodovia Raposo
Tavares, km 177
Itapetininga - SP
CEP 18201-970
Tel: (55) 15 3275-9018
www.ceuazul.ind.br
Franke Pavan -Director
[email protected]
Luciane Del Rio Nunes
- Export Department
[email protected]
BONDIO F OODS
Bondio Foods was founded
August 15, 2001 and
inaugurated on December
12, 2003 in Guatambu in
the west of Santa Catarina
State. It started operations
slaughtering 20,000
chicken/day for sale in the
domestic market. Today the
company operates in eight
other states.
The company received
authorization to export in
May 2004, after just four
months of operation, a record for Brazil. International
sales started with exports
of 110,000 chicken/day to
countries including Japan,
Russia, China, Iraq, Albania
and Suriname.
Bondio Alimentos S/A
Rodovia SC 283, km 03 s/n
Guatambu – SC
CEP 89817-000
Phone/Fax: 55 49 33363000
www.bondioalimentos.
com.br
BRF - Brasil Foods S.A.
Av. Escola Politécnica, 760
São Paulo - SP
CEP 05350-901
Tel: (55) 11 3718-5300
Fax: (55) 11 3768-2236
www.perdigao.com.br
Antonio Augusto de Toni
- Brazil
Antonio.de.toni@perdigao.
com.br
Antonio Carlos Zanella Europe
antonio.zanella@perdigao.
com.br
Luiz Alfredo C. de Oliveira
- Middle East and Africa
luiz.oliveira@perdigao.
com.br
Marta Kiyomi Ikeda -Asia
marta.ikeda@perdigao.
com.br
Maritza Krauss -Eurasia
maritza.krauss@perdigao.
com.br
Edson Laurindo Cavalcante
- America
edson.cavalcante@perdigao.
com.br
BIG FR ANGO
Big Frango is among the 10
biggest private companies in
the poultry sector in Brazil.
The company focuses on
poultry raising and slaughtering. There are more than
150 SKUs intended for the
domestic and external markets, especially frozen and
chilled premium cuts. The
European Union and uses
HACCP process analysis. To
ensure quality the company
invests in the production
and selection of its own
parent chicken. Besides
contributing to the increase
in the number of children’s
day-care centers in the city
where it is based, Big Frango
supports institutions such as
retirement homes and the
Hospital do Câncer (Cancer
Hospital) of Londrina, in the
state of Paraná.
Douglas L. Cruzara Controller
co n t r o l e r @b o n d i o.co m .b r
Agrícola Jandelle S.A. – Big
Frango
Av. Itamaraty, 2020
Pq Industrial
Rolândia - PR
CEP 86600-000
Tel/Fax: (55) 43 2101-8200
www.bigfrango.com.br
Dalali Darwich -Foreign
Trade Analyst
[email protected]
Evaldo Ulinski Júnior
- Export Director
[email protected]
Antonio M. Sperandio Diretor
[email protected]
Adriano Frizon - Brazil
adriano.frizon@perdigao.
com.br
17
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AUROR A
Aurora Alimentos is one
of the largest industrial
conglomerates in Brazil and
a worldwide reference in
meat processing technology. Aurora’s operation
comprises a wide range
of poultry meat products.
Aurora has an outstanding
position in the global food
scenario, complying with
international food standards
and norms and satisfying
tastes from all corners of the
world. All the units follow
standardized procedures to
guarantee quality, and the
products lines are periodically audited.
Cooperativa Central Oeste
Catarinense - Aurora
Alimentos
Rua José Maurício, 241
Ed. Park Avenue
1° And. Sala 11
Centro, Guarulhos - SP
CEP 07011-060
Tel: (55) 11 3545-3313
www.auroraalimentos.
com.br
Dilvo Casagranda- General
International Manager
dilvoc@auroraalimentos.
com.br
AGROVÊNETO
Agrovêneto works in poultry
raising and slaughtering.
It is specialized in special
cuts, always searching
for products that improve
consumer satisfaction. The
company has always made
a strong commitment to
seeking the highest quality,
consumer respect and preservation of nature and the
environment for the local
community, and for future
generations. It also aims to
always ensure a good work
atmosphere, providing a
better quality of life for its
employees. The company
has its production process
certified by ALO916.51
(Switzerland), BRC, Efsis and
HACCP standards, so adding
more safety and quality to
produce safer food.
Agrovêneto S .A. - Indústria
de Alimentos
Rua Alfredo Pessi, 2000
Nova Veneza - SC
CEP 88865-000
Tel: (55) 48 3471-2500
Fax: (55) 48 3471-2502
www.agroveneto.com.br
João Eraldo Dal Toé
- Commercial Director
[email protected]
Oliver Marinho
- International Sales
[email protected]
AD’ORO
Ad’oro slaughters whole
chickens and produces
frozen cuts for the domestic
and exports market,
operating as a closed cycle
company from hatchery to
slaughtering. The company
produces 8,500 tonnes of
finished products monthly
Originally its operational
focus was on the Brazilian
market, but recently it has
turned to exports, supplying clients in Asia, Africa,
the Caribbean and Eastern
Europe. Ad’oro operates
in poultry raising and
slaughtering, as well as in
frozen cuts processing and
industrialized products. Its
main products are seasoned
and frozen chicken cuts for
the domestic and external
markets. Ad’oro produces
and exports in compliance
with the highest standards
of quality and health.
Ad’oro S.A.
Estrada de Acesso
SP/053-332 Km 4
Bairro Mursa
Várzea Paulista - SP
CEP 13226-400
Tel: (55) 11 4596-8414
www.adoro. com.br
Thiago Bulhões Garcia
- Export Manager
[email protected]
Ronaldo Agg -International
Commercial Manager
roagg@auroraalimentos.
com.br
Leomar Luiz Somensi
- Commercial Director
leomar@auroraalimentos.
com.br
16 16
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15 15
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14
14
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13 13
01a20_arabe.indd 13
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12 12
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2/2/10 9:39 AM
11 11
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10 10
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99
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8
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8
2/1/10 3:01 PM
12,000
10,939
4,000
3,634
3,500
10,000
3,000
8,000
2,500
6,000
2,000
4,461
1,500
4,000
1,000
2,000
0.0
500
1997
1999
2001
2003
2005
2007
2009
0.0
916
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
77
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5,5%
4,5%
38%
52%
172,179,824
1,398,887,522
196,574,365
1,866,861,029
9%
5% 3%
8%
38%
37%
6
6
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55
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4 4
01a20_arabe.indd 4
2/2/10 9:28 AM
33
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BRCHICKEN
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