brchicken

BRCHICKEN
Galo
(Cock, 1961)
Lithoengraving
by Brazilian artist
Aldemir Martins,
whose work
was inspired by
this fowl and its
longstanding
presence in
Brazilian culture.
FLAVOR AND QUALITY
That’s the Commitment of Brazilian Chicken
Just What the World’s Markets Demand
contents
A MESSAGE FROM THE PRESIDENT
october 2010
Cover:
Galo (Cock) – 1961
Lithoengraving.
By: Aldemir Martins (1922-2006)
The right to use this image for
this cover was kindly granted by
Mr. Pedro Martins, curator of the work
of painter Aldemir Martins
(www.estudioaldemirmartins.com).
by the Brazilian Poultry
Association (UBABEF),
with the support of
APEX-Brasil, the Brazilian
Trade and Investment
Promotion Agency, an
autonomous agency linked
to the Ministry of Industry,
Development and Foreign
Trade.
Brazilian Poultry
Association (UBABEF)
Executive President
Francisco Sérgio Turra
Executive Director
Ricardo Santin
Trade Promotion
Isis Nogueira Sardella,
Eliene Turci
Market Relations
Adriano Zerbini,
Marília Rangel
Technical Advisor
Sulivan Pereira Alves
Brazilian Poultry Association
(UBABEF)
Av. Brigadeiro Faria Lima,
1912, Suite 20L
São Paulo, SP, Brazil
CEP 01451-907
Tel/Fax: 55 (11) 3031-4115
www.ubabef.com.br
e-mail: ubabef@ubabef.
com.br
BRChicken is produced for
UBABEF by Editora Brazil
Now
2
03 A MESSAGE FROM FRANCISCO TURRA,
PRESIDENT OF THE UBABEF
04 QUALITY, PRICE, FLAVOR AND DEPENDABLE SUPPLY
07 Historical, emotional and economic
connections run deep
08 What Europeans want: good quality, good price
09 Complementarity and Partnership in
the Brazil-EU relationship
11 Competitive pricing
12 Deliciously nutritious
14 Strict sanitary control
16 Careful handling to ensure animal well-being
17 Technology permeates the entire poultry
supply chain
18notes
19 Commitment to a low carbon economy
22 A successful business model, based on
social sustainability
22
BRAZILIAN EGGS FOR EXPORT
editora Brazil now
director and editor
Dirceu Brisola
editor
Alex Branco
English editor
Brian Nicholson
contributor
Alex Branco,
Luiz Gonzaga S. Neto
photos
Big Frango, Capim Santo, C.
Vale, Copavel, Edi Pereira,
Embrapa, Super Frango,
UBABEF
graphic design
AssaokaAD Comunicação
graphic production
Solange Melendez
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Editora Brazil Now Ltda.
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responsible director
Dirceu Brisola (MT 8.961)
A relationship
built up over
five centuries
In these times of globalized and its largest exporter. Brazilian
trade, few commercial relationships chicken has become synonymous
between a supplier country and a with high quality, flavor and affordpurchasing market exhibit a bond ability.
as strong as that which carries BraEurope itself, one of the world’s
zilian chicken meat to family tables most demanding markets, demin Europe.
onstrates an overwhelming prefIt all started more than five erence for Brazilian chicken meat
hundred years ago, when Portu- when it buys the product on the
guese sailors brought the first birds international market. And the
to newly discovered lands in the contribution of the descendents
Southern Hemisphere.
of European immigrants has been
Over the centuries, immigrants invaluable to making this happen.
from various Old World countries –
Today, when a European family
Italians, Germans, Swiss and Dutch, sits around the table to enjoy chickfor example – came looking for a en meat produced in Brazil, it is dobetter life in the New World. They ing more than just eating a meal: it
arrived in Brazil and took to avicul- is adding another chapter to a saga
ture, an activity they already knew that truly connects the Old and
well.
New Worlds.
European
imThe ties may
migrants
initially
stretch back into
settled in southern
history, but today
Brazil, where they
they can be made
found geography
even closer. The
and climate similar
consumption
of
to their countries
animal protein will
of origin. Later they
increase in comspread to other
ing years. Chicken
parts of the huge
meat faces no
young country.
restrictions,
not
Today Brazil is
even of a religious
the world’s third
nature. Brazil is
Francisco Turra, Executive
largest
producer
about to become
President of the Brazilian
of chicken meat,
the world’s second
Poultry Association (UBABEF)
largest producer and will certainly
remain the world’s leading supplier,
given that it has an abundance of
the necessary resources: land, water, grain and above all sustainable
production.
It’s a scenario that should encourage a much closer relationship
between Brazil and the European
Union. We share common origins
and common culture. Many Brazilian cities today have truly European
neighborhoods where Old World
languages mix with Brazilian Portuguese.
Finally, you don’t have to look
very far to find European Union
passports among the Brazilian men
and women who work in the country’s poultry farms and slaughterhouses, or in poultry in general. In
fact, that’s exactly my own case, as
a proud descendent of Italian immigrants.
These fraternal and historic links
have every chance of growing further, especially within the spirit
of free trade. European consumers can be confident that chicken
meat will continue to be produced
in Brazil thanks to the dedication
of people who have similar backgrounds to them. And, in many
cases, with the same ancestors and
surnames.
3
COVER STORY
QUALITY, PRICE, FLAVOR
AND DEPENDABLE SUPPLY
Brazilian chicken ensures healthy and tasty food for
consumers, produced with close attention to the well
being of both birds and workers, saving natural resources
and respecting the environment
When buying food products, the
deciding factors that Europeans most
commonly take into account are good
quality (42%) and best price (40%).
However, when they think about
food, the first words that come to
mind are taste and pleasure – 31%
and 29% respectively. These are cited
ahead of hunger and health, for example, according to research by Eurobarometer, the European Commission’s
public opinion polling department (see
chart in this report).
The fact that Brazilian chicken fully
meets these preferences and desires
explains why it accounts for threequarters of chicken meat imports
into the European market. To a large
extent, it also explains why Brazil has
been the world leader in chicken meat
exports since 2004.
This is a major achievement, one
that is based firmly on a dynamic Brazilian domestic market where chicken
consumption will exceed 40 kg per
person per year in 2010. That compares with 43 kg for U.S. consumers
and is twice the level of the EU, even
though there is still a large income gap
between Brazilians, Europeans and
Americans.
In Brazil, however, there is a particular fondness for chicken, not just
for the taste and nutritional qualities
of chicken meat, but also for the bird’s
place in popular culture. This can be
4
could grow strongly without threatening EU local producers – who supply almost 95% of their countries’
demand – were it not for tariff and
non-tariff barriers that increase final
product prices and reduce consumers’
options for purchase (see table below).
The presence of Brazilian chicken
on the shelves and in the gondolas of
European stores, while small, plays a
strategic role in contributing to price
as amply demonstrated in various stories in this magazine.
Until 2008 the European Union was
the main importer of Brazilian chicken,
and exporting to the EU is financially
very important to the Brazilian poultry
sector. However, the importance goes
beyond mere economics: the EU is a
kind of seal of quality, and provides an
emotional satisfaction as well.
In addition to the benefits already
ing costs and ensuring the biosecurity
of the products.
“Brazil has a special vocation for
agriculture and is one of the few countries capable of providing food within
this increasingly complex scenario facing humanity,” said Francisco Turra,
president of the Brazilian Poultry Association (UBABEF) and a former agriculture minister. In 2050, according to the
FAO report, world food production will
need to be 70% higher than today to
meet the estimated increase in world
population, set to rise 34% from a current 6.8 billion people to 9.1 billion.
This population growth will be ac-
when thinking about food,
what words first come mind?
(MULTPLE ANSWERS POSSIBLE) EU
31% Taste
29% Pleasure
27% Hunger
19% Health
15% Necessity
10% Conviviality
9% Diet/Balance Diet
6% Calories
5% Greed
3% Obesity
2% Chemicals
2% Local or Ratio Culture
1% Guilt
1% Diseases
seen from our cover, which reproduces a Lithoengraving by the celebrated
Brazilian artist Aldemir Martins, and
from the nationally famous work of
award-winning pop artist Alex Vallauri,
called “The Queen of Roast Chicken”
(A Rainha do Frango Assado), that can
be seen on page 6.
Chicken meat is almost a daily
presence on Brazilian tables, both at
home and in restaurants. This is true of
popular places such as the 50-year-old
São Judas restaurant in the city of Sao
Bernardo do Campo, near São Paulo,
founded by the Demarchi Italian immigrant family and famous for its
chicken with corn paste (polenta). The
main dining hall is as big as three football fields like the one in the Maracanã
Stadium, and it has served 11,000
The Capim Santo
restaurant run by
chef Morena Leite,
who trained with
Le Cordon Bleu:
Brazilian chicken
is the “pièce de
résistance” in fine
dishes
people in a single day. But it’s also true
of the beautiful and refined Capim
Santo restaurant, run by chef Morena
Leite who achieved the title of “chef
de cuisine” at the renowned French
culinary school Le Cordon Bleu at the
age of 19. Capim Santo first opened in
Trancoso, on the southern beaches of
Bahia state, and now graces the gastronomic heart of Brazil’s biggest city.
Despite its excellence, however,
Brazilian chicken enjoys just a 4%
share of the European market. This
Rolled chicken breast in crepe, stuffed with delicious mature cheese and served on a
bed of greens - a top attraction at the Capim Santo restaurant. See recipe on page18
stability and preventing an even greater concentration of supply. Moreover,
it is a visible demonstration of a longstanding partnership, one built on
the great research efforts, investment
and technological innovation made by
Brazilian producers, most of them of
European descent, precisely to ensure
that the meat they deliver to the market combines quality, health, taste, nutrition, price and reliable supply. At the
same time they ensure the well being
of their flocks and social progress for
their workers. Priorities include saving
natural resources and avoiding damage or danger to the environment.
This is particularly important given
Brazil’s prodigious biological diversity,
listed, for Europeans this partnership
constitutes a powerful guarantee in a
world where the future is far from certain, in terms of human food supply.
According to the report “How to
Feed the World in 2050” published
recently by the United Nations Food
and Agriculture Organization (FAO),
“the world will depend on international trade to ensure food security
in coming years.” The intensification
of the global food trade will reflect
the need to produce more food for
a larger, richer and more urbanized
population, the study said. Producing more food will require more land,
more water, biodiversity and technology for health and productivity, reduc-
companied by increased urbanization,
with 70% of people living in cities
(compared to 49% today), and income
expansion. Millions of new consumers
will join the market.
As proof of the vocation mentioned
by Turra, the FAO estimates that Brazil
has more than 400 million hectares of
potential arable land. Brazilian data
is more conservative and puts the
potential at 300 million hectares. Of
this, only about 50 million hectares is
being used today. Brazil’s potential arable land is equal to the sum of such
soils in Russia and the United States
combined.
Brazil also has more water. According to the UN’s World Water Assess-
5
ment Report 2009, Brazil has more
than 8,000 cubic kilometers of renewable water per year, far more than any
other country. It also has unrivalled
biodiversity that is among the best
preserved on the planet: 85% of the
Amazon forest is intact.
To crown its natural advantages,
over the past 40 years Brazil has developed advanced technology for
tropical agricultural production, based
on its own unique scientific research.
The results of applying this technology
can be seen in the productivity. Brazil’s
grain harvest jumped from 87 million
tonnes to 147 million tonnes in the period 2000 to 2010 – output growth of
70% with expansion of about 25% in
the planted area.
The “Rainha do Frango”, or “Queen of
Chicken”, by graffiti artist Alex Vaulari: a
symbol that has become part of Brazilian
culture
“In four decades, (Brazil) has become the first tropical agricultural
giant and the first to challenge the
dominance of the “big five” food exporters (America, Canada, Australia,
Argentina and the European Union),”
the British magazine The Economist
said in an extensive report published in
August this year.
The Economist noted that the Brazilian agricultural alternative “commands respect for three reasons. First,
it is magnificently productive” using
its own technology, without massive
state subsidies. Second, the Brazilian
way of farming can be used in the
poorest countries of Africa and Asia,
and third, “Brazil shows a different
way of striking a balance between
farming and the environment,” the
magazine said.
Brazil’s
extremely
competitive
chicken meat supply chain is built on
solid foundations: privileged natural
resources; an abundance of fertile
land and water; natural illumination
from sunlight that reduces energy consumption; cheap and plentiful natural
ration from corn and soybean; poultry
farms close to slaughterhouses; and
poultry technology developed through
40 years of investment in research –
not to mention rigorous sanitary control that has resulted in the country not
Trade barriers push up prices
for the consumer
Breaking a tradition of increasing agricultural trade with Brazil,
the European Union has, since
2006, raised import barriers for
Brazilian chicken meat.
In addition to establishing
new quotas that limit the entry of
Brazilian chicken into the European
market, a new “fresh meat” rule
went into effect in the EU in May
of this year banning the use of frozen chicken in meat preparations
that will be subsequently refrozen.
Previously, this was allowed. The
same does not apply to pork, beef
and fish.
In practice the norm creates a
6
supposedly technical barrier to entry
for up to 150,000 tonnes of Brazilian chicken meat per year in Europe,
worth about US$450 million. The
consequence is to artificially favor
locally produced chicken meat, at
higher prices, which in turn puts
up the cost of food for European
families.
“In the case of the norm on fresh
meat, there is no scientific justification
to support it,” said Célio Porto, International Relations Secretary at the
Ministry of Agriculture, Livestock and
Supply. “We argue that any technical
measure should be based on internationally accepted scientific evidence,”
registering a single case of the dangerous and highly pathogenic avian influenza that struck several countries.
Furthermore, Brazilian law bans the
use of hormones in animal production.
The net result of these advantages
and efforts is lower cost at virtually
all points of the supply chain. “Brazilian poultry agribusiness spends less
on transportation, food and energy,
meaning it can charge even more attractive prices,” said Mayr Bonassi,
director general of Seara Alimentos,
one of Brazil’s leading chicken meat
exporters.
What’s more, the production system that predominates in the chicken
meat supply chain, based on integration between processors (both agribusinesses companies and cooperatives) and about 50,000 small farmers,
ensures perfect sanitary control, technical assistance and flock traceability.
Most of the small farmers are descendants of European settlers in the south
of the country (see Social Sustainability
story on page 22).
The one thing that Brazilian authorities and producers lament is that
protectionist policies prevent European families from benefitting much
more from these favorable factors,
even though Europe continues to be a
major exporter to Brazil.
said Porto. “And the forum for this
validation is the Codex Alimentarius, maintained by the FAO and
World Health Organization, which
codifies the global principles for
food production.”
It is, therefore, a protectionist
policy that guarantees a market for
less competitive products, providing their producers with a kind of
subsidy. According to an evaluation
report published in the OECD-FAO
Agricultural Outlook 2010-2019:
“Subsidy policies that artificially
raise market prices (market price
support) are an option that has
clearly proved to be ineffective in
many countries over several decades: they mask prices for producers and raise prices for consumers.”
Brazilian-born Mônica, who works for Superfrango, and her Swiss parents Margrit and
Hermann: “Brazil is a land of opportunity”
Historical, emotional
and economic
connections run deep
The South of Brazil has been settled by European immigrants, mainly
Germans, Italians and Poles, and their
descendants. Today this same region
accounts for about 75% of the country’s exports and domestic production
of chicken meat, which reached 10.9
million tonnes in 2009.
An agrarian structure based on
small, family-owned, European-style
farms producing milk, grains, fruit,
poultry and other produce developed
over the past 150 years in the states
of Paraná, Santa Catarina and Rio
Grande do Sul that together make up
Brazil’s Southern region.
Starting in the 1960s in Santa Catarina, integrated and intensive poultry farming spread rapidly throughout
the region and has been adopted by
Seara employees Andrea Girardini
and Julian Carmin: proud of their dual
Brazilian-Italian citizenship
successive generations of immigrants.
Farms that initially raised chickens for
family consumption have become a
source of income and today are centers of high performance.
“The West of Santa Catarina saw a
process similar to that of Denmark, except in Santa Catarina it was chickens,
while in Denmark it was the involvement of family farming in the production of pigs and milk,” said Mário Lanznaster, president of the Cooperativa
Central Oeste Catarinense – Aurora,
one of the largest cooperatives in the
country.
Today some 50,000 producers,
mainly of European origin, rely on
poultry production to sustain their
families and educate their children.
One such case is the Maldaner family –
Antônio and his wife Ivanir are descendants of German settlers who arrived
in southern Brazil at the beginning of
last century. Now they are integrated
producers for Aurora, with a property of 11.4 hectares in Pinhalzinho
in Santa Catarina. They have two hen
houses with combined capacity for
28,000 chickens. Poultry accounts for
about 60% of the annual income of
R$130,000 generated by the property,
where the husband-and-wife team
constitutes the total workforce. The
income from poultry farming pays for
two sons to go to university. “Poultry is
an excellent option for small farmers,”
said Anthony Maldaner.
The percentage of employees of
European origin at some meat-packing
production plants in cities in the South
of Brazil can range from 50% to 90%.
Today a passport from a European
Union country is a common document
among employees at various slaughterhouses and farms in the region. “I
am proud of my dual citizenship and
I keep up my ties between Italy and
Brazil, this generous land that has received us so well,” said Andreia Girardini, proudly displaying his European
passport. Both Girardini and Julian
Cemim are descendants of Italian immigrants and employees in Santa Catarina of Seara, one of Brazil’s largest
chicken processors.
“Even though Europe is far away,
Brazilian chicken breeders and producers feel a closeness because many of
them are descendents of the first immigrants who arrived in our country,”
said André Campos, a zootechnician
for the C. Vale cooperative. Campos
holds both Italian and Brazilian citizenship and has family roots in Savona,
northern Italy.
Following the 1970s, the Brazilian
poultry industry began to spread to
other states. In the Center-West of Brazil, for example, Hermann and Margrit
Meyer, a farming couple of Swiss descent, are happy to see their daughter
Mônica keeping up the link with the
land that their ancestors came from.
“I always keep in touch with the side
of the family in Switzerland. There, everyone knows of the affection that we
feel for Brazil, which has offered us so
many opportunities,” said Mônica, an
employee of SuperFrango, a poultry
processor based in Itaberaí in Goiás
state.
“This historical and fraternal connection between Europe and Brazil deserves to last, without barriers – for the
happiness of succeeding generations
in both the Old and New Worlds,”
said Francisco Turra, president of the
Brazilian Poultry Association (UBABEF).
“Restricting free trade is not a solution
to the crisis, it makes things worse.”
7
Chicken breast: Brazil is the largest supplier to Europe
What Europeans want:
good quality, good price
Brazilian chicken meat fully matches the preferences of European consumers, who see quality and price as
the factors that most influence their
choice when buying food, according
to data from Eurobarometer, the public opinion surveys department of the
European Commission.
After listening to 24,600 people in
25 member countries of the European
Union, the survey found that for two
in five Europeans the choice of food
purchase is guided by quality (42%)
and price (40%) – see graph.
What’s more, Brazilian chicken
meat matches up to European consumers’ expectations in other ways.
Appearance is a matter of concern
for 23% of those interviewed, and
Brazilian chicken has a golden hue
8
thanks to the presence of corn in the
birds’ regular feed. Flavor, an aspect
of Brazilian chicken that is particularly
praised and derives from the same
natural vegetable-origin feed, was
listed as important by 17% of those
interviewed, while health benefits
(14%) are guaranteed thanks to rigid
sanitary control (please see page 14)
and by the nutritional characteristics
of the meat.
All this helps to explain why Brazil
accounts for three quarters of all the
chicken meat imported by the European Union. “To export to the EU we
went through a qualifying process that
closely checks the conditions of health,
animal well-being and traceability of
our production plants,” said Marcelo
Assumpção of Nogueira Rivelli Foods,
a company that exports to Europe.
“We offer Europeans a healthy
food of very high quality, accessible
to clients of all income levels,” said
Flavio Turquino, international markets
manager at Big Frango, a traditional
exporter to the EU.
However, the fact is that Brazilian
chicken could be offered at even more
competitive prices in European retail
outlets were it not for the extra-quota
tariffs and import barriers that the EU
applies to this Brazilian product. The
savings that European families would
achieve with the removal of these barriers would match their principal personal concerns, according to Eurobarometer (see graph).
“With the barriers and surcharges,
the European consumer loses twice
over: with the high price and the reduced choices for consumption, for
products that offer different taste,
texture and characteristics,” said Célio
Porto, secretary for international relations at the Brazilian Ministry of Agriculture, Livestock and Supply.
“European consumers already
know the Brazilian product, its specifications, coloring, texture and taste.
There’s no doubt that they are consuming products of the highest quality,” said Cristiano Quintão, a trader
with the SuperFrango exporting
company.
Complementarity and
Partnership in the
Brazil-EU relationship
Brazil today has a robust and
well organized poultry sector that
ensures a permanent supply of highquality chicken meat in the volumes
demanded by more than 150 countries. The sector includes numerous
private and public bodies that are
committed to food safety in health,
What’s most important for
the European consumer when
buying food
42% Quality
40% Price
23% Appearance/freshness
17% Taste
14% You and your family health
11% Family preference
9% Habit
8% Food safety
7% Production methods (organic, free range)
6% Country of origin
5% Brand name
3% Convenience/availability
3% Avoiding food allergies
1% None (spontaneos)
1% DK
Source: Eurobarometer. Important factors that
influence choice when buying food.
This trust is fully matched by the
growth in Brazilian production of
chicken meat. Over the last 10 years,
it has increased from 5.5 million
tonnes in 2000 to a record high of
11 million tonnes in 2009, so consolidating Brazil’s position as the world’s
third largest producer, surpassed only
by the United States and China.
Brazilian chicken meat exports rose
in volume from 900,000 to 3.6 million tonnes through the same period
to reach revenues of US$5.8 billion in
2009, a year in which Brazil supplied
more than 40% of all chicken meat
acquired in the international market.
European consumers benefit directly from the guaranteed supply
and inherent qualities of the Brazilian product, which now accounts for
about 75% of all chicken meat imported into the European Union.
However, neither Brazil’s productive
capacity nor its strong participation
in European Union imports should be seen as
any kind of threat to local producers. In 2009,
Brazil shipped 495,000
tonnes of chicken meat
to European countries,
but this represented just
over 4% of domestic EU
consumption.
Despite this small
share, the Brazilian
product made a major
contribution to price
stability and helped
avert any danger of an
excessive concentration
of supply.
Food security: Brazilian
agribusiness supplies
more than 75% of
European chicken meat
imports
quality and production capacity.
This guarantee of supply represents a solid commitment that Brazilian producers are willing and able to
make, even for the long term, and is
a natural consequence of being the
leader in international chicken meat
markets since 2004.
“The major importing markets for
Brazilian chicken meat rely on the supply power of our agribusiness,” said
Francisco Turra, president of the Brazilian Poultry Association (UBABEF).
9
Increase in the global
consumption of chicken meat
8
12
6
8
4
4
2
0
1990 95 2001 05
07
08 2009
0
World population (billions)
Per capita consumption of chicken
(kg/person/year)
Source: USDA, U.S. Census Bureau
Complementarity:
the Brazilian
agricultural
industrial sector
(above, a poultry
feed processing unit)
is a major importer
of European
machinery and
equipment, as can
be seen left
Net agricultural production
for selected countries
(index 2004-06=100)
160
140
120
100
80
60
40
2004 2007 2010 2013 2016 2019
Complementarity – A great deal
of the Brazilian poultry sector’s global
success stems from its ability to meet
the specifications of each market.
Brazil exports essentially four types
of chicken meat produce to the European Union: fresh cuts, salted cuts,
boned chicken meat and cooked
products. The chicken supply chain in
Europe, including major wholesalers
and retailers, has maintained a partnership with the Brazilian agribusiness
sector over the years. “Our European
customers recognize the quality of
Brazilian chicken and several of them
even pay a premium price for being
able to work with our brand,” said
Flavio Turquino, manager of Big Frango, a major exporter.
This is a two-way partnership. “We
have been partners of the European
Union for many years in agriculture,
livestock and capital goods,” said
10
Dilvo Grolli, president of the Coopavel
cooperative. “Our company exports
chicken meat for Europeans, but we
also buy cutting and processing equipment from them for our plants. We
have several European machines in
our production lines.”
Total exports from the European
Union to Brazil increased by 34.5% to
US$20.7 billion from January through
July of 2010, compared to the same
period in 2009, according to the Ministry of Development, Industry and
Foreign Trade (MDIC). By the end of
2010 EU exports to Brazil should reach
US$40 billion, mostly in capital goods
– principally machinery and equipment – and vehicles, chemicals and
pharmaceuticals products.
Looking ahead, the Brazil-EU partnership in the area of food makes
even greater sense.
According to forecasts by the UN
Competitive
pricing
Brazil
Ukraine
Russia
India
China
EUA
Australia
E27
Source: OECD and FAO Secretariats
Food and Agriculture Organization
(FAO) in its recent report How to Feed
the World in 2050 no other country
has better conditions or is more prepared than Brazil to meet the food
needs of mankind in the next 40 years.
According to another study, OECDFAO Agricultural Outlook 2010-2019,
Brazil is, by far, the country that will
most expand its production of agricultural commodities in the next 10
years, primarily in grains and meats,
and in particular chicken. The FAO
predicts 40% growth of Brazilian
production through 2019, compared
with 2007-09 (see chart). This represents expansion sufficient to meet
increased global demand and has no
parallel any else in the world.
Lower production costs and high
productivity mean that the Brazilian
poultry sector can charge the most
competitive prices in the world. This is
a consequence of the country’s comparative advantages, in particular a favorable climate and abundant natural
resources such as the immense reserves
of fertile land and the world’s greatest
availability of fresh water.
These advantages, added to the
intense and profitable use of technological research, have brought Brazil to
the point where it is one of the world’s
largest grains producers, in particular of
soy and corn that account for 90% of
chicken feed.
Brazilian exporters of chicken meat
manage to offer their products at unbeatable prices because they can count
on high quality bird feed at low prices,
they consume less energy thanks to
the weather, and they spend less on
transportation because of the proximity
of feed-production regions to poultryproducing centers. They are competitive even when they are forced to face
tariff barriers imposed by protectionist
policies.
Maritza Krauss, the regional director
for Europe of BRF – Brasil Foods, one
of the country’s largest chicken meat
exporters, summed up this privileged
position as follows:
“The Brazilian chicken industry en-
joys a differentiated sanitary status.
Large Brazilian poultry exporters have
full control over their supply chain. In
the case of BRF, we produce 100% of
the feed we need for our birds. In addition, we work in an integrated production system whereby farmers supply
birds exclusively for the BRF. This allows
us to provide not only feed but also to
establish quality and biosecurity standards. In other words, we guarantee
the full traceability of our products.
Add to this the fact that Brazilian processors today use the most modern
technology for poultry slaughter and
processing. We all have international
certifications and factories that are approved for supplying the most demanding markets. When European consumers buy Brazilian chicken meat, they can
do so with the confidence that they will
be consuming a product of the highest
quality, produced under strict controls,
with guaranteed traceability, coming
Comparison of production
costs 2000-2009
Cents Euro/Kg
100
90
80
70
60
50
40
30
UK
EU
USA
Braz
il
2000 2002 2004 2006 2007 Jun Jan
2008 2009
Source: Rabobank
most commodity prices in real terms to remain above the last
decade’s level (in %)
140
2007-08
2010-19 average
100
60
20
0
-20
l
l
l
f
eat ains Rice seeds eals e oils sugar Bee meat ultry utter eese SMP VMP iese ano de oi
B Ch
Wh se gr
il in m tabl w
Po
ig
od Eth Cru
i
P
O
B
a
e
te
R
ar
Co
Pro Veg
from the most competitive country in
the world for poultry production. Brazil
manages to offer products of recognized and proven quality at affordable
prices.”
In addition to ensuring safe feed
supply, the proximity between the grain
producing regions and the poultry and
agricultural industries represents another advantage. “The natural feed for
chickens can be acquired quickly and at
favorable prices, representing savings in
raw materials and transportation,” said
Dilvo Grolli, president of Coopavel, a
cooperative that exports large volumes
of chicken breast to Germany, Holland
and England.
Ample year-round sunlight, coupled
with mild winters, means that it is possible to use natural ventilation. The
reduced use of heating systems generates lower energy expense. All this
translates into greater animal well-being, with direct impacts on meat quality
and the final price
of the product.
Costs are also
reduced thanks to
increasing productivity generated by
continuous process
improvement and
rationalization of
production, using
advanced poultry
Maritza Krauss,
farming technolothe regional
gies and equipdirector for
ment,
including
Europe of BRF –
Brasil Foods
machinery imported from Europe.
Aurora, one of Brazil’s largest producers
of chicken, beat its own feed conversion record in 2009, with 1,798 grams
of feed consumed for each kilo of live
chicken produced. “This progress in efficiency represented annual savings of
more than R$12 million a year in the
cost of bird feed,” said Marcos Antonio
Zordan, Aurora’s director of agriculture.
This impressive list of undisputable
facts makes it clear that the European
consumer is without doubt the biggest
victim of any barrier introduced to impede the supply of Brazilian chicken in
EU markets.
11
Deliciously nutritious
Light, tasty, healthy and accessible
priced, chicken meat is destined to
become the world’s most consumed
animal protein over the next 20 years.
The prediction is from Guilherme Bellotti de Mello, an economic analyst at
Rabobank, a financial institution that
specializes in agribusiness.
Chicken meat has been the animal protein most consumed in Brazil
since 2006. As in the United States
and many other countries, chicken has
overtaken beef and pork. In the European Union, it is the second most consumed animal protein. Chicken is part
of the daily diets of almost all nations.
It is served in fine and delicate dishes,
in pasta, grilled, baked, stewed, in fast
food at lunch time and in sandwiches.
A lot of chicken is eaten at home.
From its early days as part of subsistence farming in rural areas to its
current large-scale commercial production, chicken meat has over the
years acquired unbeatable flavor, texture and healthy production systems.
Industrial poultry breeding has greatly
improved sanitary controls, developing disease defense mechanisms and
affording better hygiene and feeding
conditions for poultry farms, many of
them previously without methods of
control.
“The development of industrial aviculture has allowed for the large-scale
supply of highly nutritious, tasty, safe
and accessible animal protein to all
countries,” said Ricardo Santin, director of the markets nucleus at the Brazilian Poultry Association (UBABEF).
Healthy diet – Just as important as
having a guaranteed supply is the consensus among doctors and nutritionists
that poultry is among the healthiest of
foods at a time when good health and
staying in shape are among the consumer’s top concerns. “Unlike other
meats, poultry has very little interspersed fat and the majority of chicken
fat is located just under the skin,” said
Karina Ferreira Duarte, a veterinarian at
the São Paulo State University (Unesp –
Jabuticabal campus, in São Paulo).
In addition to being healthy, chicken is a highly nutritious food. “A single
serving of a skinless chicken breast filet
contains just 110 calories (kcal) and 23
grams of protein. And with this quantity, consumers are satisfying 46% of
their daily needs,” said Duarte. A study
conducted by Eurobarometer, the European Commission’s research department, found that 48% of European
consumers are concerned about putting on weight when they eat.
According to the study, the first concerns for European consumers when
food is considered are flavor and taste
(for 31%), followed by pleasure (29%),
hunger (27%) and health (19%).
Accessible food – The combination of flavor and an incomparable
production and consumption
annual growth rates
consumption growth in meat
products
2010-2019
From 2007-2009 average to 2019, percent
Total
Beef
Pig meat
Poultry meat
1,5
1,7
2,4
Total
Beef
Pig meat
Poultry meat
1,5
1,8
2,4
PRODUCTION %
OECD
NON-OECD
0,5
0,7
1,3
consumpTION %
OECD
NON-OECD
0,6
0,7
1,6
Source: OECD and FAO Secretariats
12
2,2
2,3
3,0
2,1
2,3
2,8
40
30
OECD
Developing Countries
World
20
10
0
Beef
Pigmeat
Source: OECD and FAO Secretariats
Poultry
price adds up to a highly attractive recipe. According to the study “How to
Feed the World in 2050”, conducted
by the UN’s Food and Agriculture Organization (FAO), chicken costs on average less than half as much as beef. In
2008, the average price of chicken was
US$1.8 per kilogram, while pork stood
at US$3.1 per kg and beef reached
US$4.5/kg.
This is important because, according to the study, the average global
daily calorie availability is set to increase to 3,050 kcal per person in 40
years’ time; growth of 10% over the
2003/2005 level. Global per capita
meat consumption, for example, is set
to increase from the current 41 kg to
52 kg in 2050 (and from 30 kg to 44 kg
in developing countries). At the same
time, the global population will climb
from seven to nine billion. To meet this
increasing demand, grain production
Productive
excellence
“Brazil achieved leadership in
poultry production only thanks to
the ability of Brazilian agribusiness
to pursue and attain production excellence.” So says Flavio Turquino,
manager for international markets
at Big Frango, a company that has
exported chicken to the European
Union for the last 20 years. The
poultry production sector in Brazil
is based on an integrated system,
bringing together thousands of
small producers plus the big agribusiness companies and cooperatives that process the meat. Under
this system, companies provide rural producers with day-old chicks,
feed, and veterinary, sanitary and
production management technical
assistance. For their part, the farmers provide the facilities, equipment and manpower to raise the
birds until they reach the size required to be delivered to by the
processors.
This system makes it possible to
must increase by 40% overall, or by
approximately 900 million tonnes.
Vegetarian chicken – This is an
area where Brazil has an advantage,
because it is among the world’s largest
producers of grains, particularly soybean and corn. These account for 90%
of Brazilian chicken feed. Coupled with
minerals and vitamins, these grains
constitute the balanced feed used in
commercial chicken production. “Bird
nutrition is a highly developed science
and existing knowledge in this area is
much more advanced even than for
human nutrition,” said Duarte.
Almost all Brazilian cooperatives
and agroindustries in the sector are
involved throughout the chicken meat
supply chain: growing the seeds grain;
planting and harvesting soy and corn;
producing bird feed; supplying it to
chicken farmers; and then processing
and distributing the meat. Not only
introduce and disseminate techniques,
practices and standards related to
health, hygiene, the environment and
animal welfare in a coordinated way
at all stages of the supply chain. “The
chicken farmers’ properties are subject to inspection by animal welfare
protection agencies and to supervision by the agribusiness chicken meat
processors. They monitor hen-house
management and the implementation
of good manufacturing practices and
bird health and comfort on the part of
the integrated poultry farmers,” said
Marcelo Assumpção, sales director for
Nogueira Rivelli, a company that exported US$3.8 million in chicken meat
to the European Union in 2009. Of
that, 97% was savory breast fillet.
“This requires quality control
throughout the chain, from beginning
to end, with the presence of processes
that allow for traceability and identification of origin,” said Assumpção.
Processing companies, bodies representing the sector and governmental
authorities implement programs aimed
at training, the transfer of knowledge
and technology, and continuous improvement. “Brazil has one of the best
systems of poultry production in the
world and the best way to gauge this
is in relation to the safety and quality
of food supplied to consumers,” said
Francisco Jardim, secretary of agricultural defense at the Ministry of Agriculture, Livestock and Supply.
Unloading corn: Brazil is one of the
world’s leading grain producers, ensuring
that poultry breeders have a reliable
supply of top-quality feed
Good Manufacturing Practices
Brazilian production of chicken
meat is increasingly technology-based,
dynamic and efficient. Companies
and organizations in the poultry sector share a determination to help
producers introduce and improve
practices that ensure rigorous and
excellent production. Among several
initiatives, one is called the “Quality
Poultry Production Cycle – a Course
in Good Chicken Production Practices.” It is promoted by the Brazilian
Poultry Association (UBABEF) in partnership with the Brazilian government and companies in the sector.
The course provides farms owners throughout the country with
training, information and practices
that include: appropriate physical
structure for the production unit;
the purchase and housing of chicks;
bird density; ventilation; lighting;
handling; nutrition; veterinary medicines; health; flock traceability; and
environmental management, among
other topics.
“By means of these training cycles, we seek to ensure the permanent commitment of producers to
practices aimed at guaranteeing the
health and well-being of the birds,
and to product quality,” said Ricardo
Santin, market nucleus director for
UBABEF.
13
Chicken breast filet
Nutritional information
100 g serving
Calories
Carbohydrates
Protein
Total fat
Saturated fat
Trans fat
Cholesterol
Dietary fiber
Calcium
Iron
Sodium
Serving
size
% of Daily
Value*
104 kcal =
437kJ
0g
23 g
1.0 g
0g
0g
42 mg
0g
6.0 mg
1.37 mg
56 mg
5
0
31
2
0
–
14
0
1
10
2
(*) Daily reference values based on a daily diet of 2,000
kcal or 8,400 kJ. Reference values could be larger or smaller
depending on dietary needs.
Source: Food Technology Institute (ITAL) - São Paulo State
Secretariat for Agriculture and Supply
does this ensure the traceability of origin; it also allows companies to monitor all processes linked to aviculture,
for example the use of agrochemicals
in crops and the proper handling of
birds. “As the producer of the raw material used in manufacturing rations,
the cooperative has the means to offer the market vegetarian chicken, fed
without using animal-based ingredients. This is an important food safety
issue for the final consumer,” said Alfredo Lang, president of C. Vale.
Another unique characteristic of
Brazilian chicken meat is its appearance. “The use of corn, of which Brazil is a large producer, gives chicken
a more golden hue, making it more
attractive and more flavorful,” said
Cristiano Quintão of SuperFrango, an
exporting company. Meat from grainfed chicken, using wheat or sorghum,
for example, ends up having a paler
color.
With these ingredients, chicken
meat plays an important role in the
country’s food security, ensuring Brazilian people a supply of rich and
healthy animal protein. Brazil’s average per capita consumption of chicken
leapt from 29.9 kilos in 2000 to 39 kg
in 2009. This is comparable to the average registered in the United States
(44 kg per inhabitant) and is almost
double the volume in Europe (roughly
21 kg/capita).
14
include Good Agricultural Practices
(Global GAP), the British Retail Council
(BRC) and the Swiss Agricultural Labeling Ordinance (ALO ), amongst others.
These bodies require the application of
Hazard Analysis and Critical Control
Points (HACCP), compliance with microbiological criteria, and guarantees
of waste control in foodstuffs, etc,
among many other requirements.
“Brazilian products comply with the
global strategy of safe food, from farm
to fork, and are subject to Brazilian legislation that is equivalent to that of the
European Union,” Jardim said.
Strict sanitary control
Brazil has established a robust
network of sanitary defense and
surveillance systems to ensure the
health of the country’s poultry production. This includes federal and
state governments, agribusiness
companies, producers and bodies representing the sector. In fact,
the country has never registered a
single case of the highly pathogenic
Avian Influenza and specifically prohibits the use of hormones in poultry production.
A key part of this network is the
rigorous government inspection
system (SIF). This has sole responsibility for issuing the compulsory certification for products of animal origin, without which they cannot be
sold on the domestic market or exported. The SIF maintains an office
within each industrial plant that it
controls. “In the case of companies
exporting to the European Union,
these offices have on average 80
to 100 employees,” said Francisco
Jardim, Secretary for Agricultural
Defense (SDA) at the Ministry of
Agriculture, Livestock and Supply
(MAPA).
“Brazil has a modern poultry industry in which integrated systems
for sanitary control, monitoring and
production validation are available
to the producers,” Jardim said. “We
were one of the pioneer countries to
adopt the control of risk management
for agricultural products.”
One of the most important sanitary control programs in the Brazilian
poultry industry is the National Avian
Health Program. This operates in the
sanitary and epidemiological surveillance of major poultry diseases such as
Newcastle, Salmonella, Mycoplasmosis and notifiable avian influenza, the
latter unknown in Brazil, using procedures for prevention, combat and
control.
For its part the National Plan for
Control of Waste and Contaminants
(PNCRC) monitors the residual presence of veterinary drugs and contaminants in animal produce, and
applies recommendations of the Codex Alimentarius (international forum
for food regularization), established
by the United Nations and the World
Health Organization (WHO). This work
is recognized by the European Union
and countries including Russia and
China, which perform annual audits of
actions carried out under the plan.
Brazil is also implementing the Plan
for Sanitary Regionalization of Brazilian Poultry. This involves audits and
classification of sanitary structures in
states that produce beef and chicken.
Avian influenza 2005-2010
(Highly pathogenic AI has never occurred in Brazil)
Continuing (domestic)
Resolved (domestic)
Continuing (wild)
Resolved (wild)
No information
Source: OIE Wahid (2010)
Strict sanitary control: Brazil is a pioneer in adopting systems to control and validate
production; the country has never registered a single case of Avian Flu
International Certifications Required of
Brazilian Chicken Producers
Certification
Approved by the World Organization
for Animal Health (OIE) and accepted
by the WTO, this plan meets rigorous
biosecurity criteria and is now considered an international model for the
regionalization and compartmentalization of animal production.
In addition to complying with governmental and institutional regulations, Brazilian agribusiness companies
are subject to inspection by the most
stringent public and private international certification agencies. These
Certifying
body
Focus
Global G.A.P.SGS/WQS
(Good Agricultural
(Biotrace)
Practices)
Agri-industrial chain
• Traceability, good agricultural practices, GMP, HACCP, quality management
• The Tesco chain uses this code within Europe and
requires equivalence for the products it imports
Agricultural Labeling
Swiss legal Ordinance (ALO)
requirements
= Swiss Law SR 916.51 BVQI
UFAS (Universal Feed
ESIS
Assurance Scheme)
Agri-industrial chain
• Residue of anti-Coccidiasis treatment and other
medicines; feed production; good farming
practices; animal well-being, GMP and HACCP
BRC (British Retail
Council)
Slaughter house
SGS and WQS
Feed production
• In addition to GMP and HACCP, it requires
control of transportation of raw materials
• Slaughter houses
McDonald’sSGS
Equivalence with legal norms
McDonalds requires third-party auditing for reliable
supply to its chain
Yum! Brands (KFC, Proprietary
Pizza Hut, Taco Bell etc.)
Requirements of the client for his brands
HALAL (religious)
Requirement by Islamic clients for Halal slaughter
CIBAL, CDIAL
Source: UBABEF – Technical Coordination – selected examples
15
According to The Economist, Embrapa is a key reason why Brazil enjoys
its new status as a powerhouse in the
global food industry.
Embrapa has developed an improved hen house design. One of several projects, this is now being shown
at agricultural fairs across southern
As a move to ensure the ideal
tion technology to make chicken the
Brazil, providing small and medium
temperature for breeding broilers, 18
most popular meat in the world and to
poultry farmers with no-cost access
poultry farmers in Paraná State in the
give Brazil the second largest poultry
to techniques that ensure biosecurity
South of Brazil clubbed together and
production sector in the world,” said
in poultry production. “With respect
bought cellulose evaporative pads to
Mário Lanznaster, president of the Coto the production of broilers, it is esplace along their hen houses. Evapooperativa Central Oeste Catarinense sential to encourage the adoption of
rative pads are cutting-edge technolAurora, one of Brazil’s largest chicken
technologies and practices that reduce
ogy that lower the temperature and
meat producers and exporters.
the risk of flock contamination,” said
maintain the relative air humidity in
From genetics to feed, taking in the
Jacir Albino, an agriculture technician
the sheds. The equipment ensures
farm and the meat processing plants,
at Embrapa.
the best conditions for breeding and
the Brazilian poultry sector employs
animal welfare, while also reducing
the best available technologies from
Genetic quality - The success of
bird mortality. “Hen house environaround the world to ensure biosecuriBrazilian chicken meat is based on usment has become the leading factor
ty, productivity and traceability of proing birds of the best lineage, providing
in achieving the necessary weight and
duction. Private, public, national and
genetic material in the form of fertile
development of birds that the national
international research centers work
eggs and day-old chicks. These beand international markets demand,”
together to provide breeders and agricome the dams that in turn provide the
said Aguinaldo Bulla of Frangos Canbusiness companies alike with the very
broilers or laying hens for commercial
ção, the exporting company with
best in poultry technology.
poultry. A fertile egg or chick can repwhich the 18 farmers are integrated,
One such research center is Emresent up to six years of research in a
and which is a member of Unifrango.
brapa Swine and Poultry. Embrapa,
genetic selection laboratory. Once used
Today, a Brazilian broiler takes on
the federally-run Brazilian Agricultural
only for supplying the domestic maraverage 42 days to reach the ideal
Research Corporation, is generally recket, this Brazilian genetic technology is
weight for slaughter. Sixty years ago,
ognized as “the world’s leading tropifast gaining its own customers around
it was 90 days. “To get to this point,
cal research institution”, to quote The
world. “Today we export genetic poulthe meat packers, producers and
Economist. The British magazine retry material to several countries in
public and private research centers
cently published a lengthy report on
the Americas, Africa, Asia and most
have invested in studies and producthe success of Brazilian farming.
recently Europe,” said Ariel Antônio
Mendes, the technical director of the Brazilian Poultry Association (UBABEF).
According to the Apinco
Foundation for Poultry Science and Technology, one
of the most respected in the
industry in Brazil, shipments
of fertile eggs destined for
chicken meat production
reached 143 million units in
2009, an increase of 32.6%
over 2008. “Given that Brazil’s sanitary status is among
the best in the world, and our
costs are lower, the genetic
material we produce is being
purchased worldwide,” said
Tábatha Lacerda, a zootechnician with UBABEF. “Our
customers now include EuroState of the art: from hatching to processing, the Brazilian production system is one of the most
pean countries.”
efficient and sustainable in the world
Technology permeates
the entire poultry
supply chain
Brazil’s poultry-breeding sector has one of the lowest henhouse densities, so generating greater animal well being
Careful handling to
ensure animal well-being
Brazil is committed to following the
guidelines for animal well-being established by the World Organization for
Animal Health (OIE). Since 2008, the
country has also had a cooperation
agreement with the World Society for
Protection of Animals (WSPA) to supply scientific information and improve
understanding among slaughterhouse
workers regarding the well-being of
the birds that constitute the raw material for the poultry sector.
What Brazil is doing “has no comparison with other any other country
in the world,” said Adroaldo Zanella,
a specialist in the area who is general
coordinator of the Global School for
Animal Well-Being program and a professor at the Norwegian School of Veterinary Science.
The proposal to create the Global
School for Animal Well-Being was announced during the Brazilian Congress
of Bioethics and Animal Well-Being,
held in Belo Horizonte in August of this
year. The goal is to offer courses, promote practices and disseminate scien-
16
tific information on the theme. Funding is likely to come from the European
Union, and the project brings together
in the first instance collaborators from
Europe, Brazil and North America. The
agreement to create the school should
be signed by the end of this year.
According to Sulivan Perreira Alves,
who holds a PhD in zootechny and is
technical coordinator at UBABEF, Brazil has natural advantages in the area
of poultry that derive not just from
dedication to research but also from
the natural advantages that facilitate
animal well-being. “Brazilian chicken
production is conducted primarily in
covered sheds with side screens, which
allows for the use of natural ventilation and illumination. What’s more,
the birds have ample space to ensure
their well being. The average bird density in Brazilian hen houses is 34 kilos
per square meter (roughly 13.6 birds
per square meter), with the ambient
temperature measured and controlled
to ensure that the animals have good
conditions. In the EU, for example,
which has been a benchmark for questions of animal well being, the recommendation is that when procedures are
in place to control environmental quality, then the density can be up to 39
kg/m2,” said Alves.
Protocols, norms and recommendations relating to animal well-being
have become integral and important
parts of the best production practices
adopted throughout the chicken meat
supply chain. “Besides being a humanitarian duty, ensuring the well-being
of production animals is also a central
economic issue: animals that are badly
handled suffer stress and lesions, so
increasing costs and generating lower
product quality,” said Ricardo Santin,
market nucleus director at the Brazilian
Poultry Association (UBABEF).
Since 2000, the Ministry of Agriculture, Livestock and Supply has
been introducing several norms on
the question of animal well-being, for
example the Technical Regulation on
Desensitization Methods for Humane
Slaughter of Animals, where the goal
is to eliminate mistreatment and minimize pain and suffering during slaughter. The regulation is current followed
by all meatpackers in Brazil, and their
compliance is subject to government
inspection.
17
BRNOTEBOOK
Brazilian grain
production sets
new record
Brazilian grain farmers will
harvest a record-breaking
147.1 million tonnes in 2010,
according to data released by
the Brazilian National Supply
Company (Conab), an agency
of the Ministry of Agriculture,
Livestock and Supply (MAPA).
The new record is the result of
increasing productivity among
Brazilian farmers, whose
average production rose from
2,830 kilos per hectare to
15g iceberg lettuce
15g mini watercress
15g radicchio
½ lime
20ml extra virgin olive oil
Salt and ground black pepper to taste
Environmental sustainability
3,100 kilos per hectare.
Soy and corn, the country’s
top grains in terms of
production volume, are
also the main inputs for the
poultry industry. Total soybean
production, according to
Conab, was set to close out
the year at 68.47 million
tonnes, up 19.8% or 11.31
million tonnes over the
2009/2010 harvest. The corn
crop was expected to end
this season at 54.38 million
tonnes, 6.6% or 3.4 million
tonnes higher than in the
previous harvest.
The nationwide survey of
cooperatives, rural unions
and public and private entities
was conducted by 59 Conab
officials.
Preparation
Recipe supplied by the Capim
Santo restaurant – see page 4
Chicken breast
stuffed with
cheese, served
on a bed of
greens
Ingredients:
Chicken
200g chicken breast
10ml extra virgin olive oil
¼ fresh lime rind
10ml white wine
1 sprig rosemary
15g plain flour
50g semi-cured cheese
Salt and ground black pepper
to taste
Crepe
170g grated baby cassava
30g parmesan grated cheese
20g butter
Salt to taste
Salad
15g mini rocket
18
Pre-preparation
Open the chicken breasts and marinate
for at least 1h in white wine with
rosemary, salt and pepper to taste.
Filling
Cut the cheese into thin slices, stuff
the chicken and roll up, dip in flour
and fry quickly in olive oil.
Wrap in aluminum foil and bake in
oven at 180° C for 10 min. Leave
aside.
Crepe
Line a baking dish with a mixture of
grated baby cassava, grated parmesan
and butter (room temperature). Bake
in oven for 10 minutes at 180° C
until the edges of the crepe are crisp
(caramel color).
Assembly
Cut the crepe to the right size to wrap
round the chicken breast, make layers
of crepe and chicken and roll them
up. Press tightly to keep the crepe well
wrapped around the chicken.
Bake in oven at 180° C until the crepe
is golden.
Olympic champion
bets on chicken
Swimmer Cesar Cielo, a
Brazilian Olympic gold
medalist, is taking advantage
of the fruits of his sporting
success to invest in new areas.
Although far from retirement
from the pool, the athlete
has begun a partnership in a
barbecue chicken restaurant
called “Original da Granja”,
located in the southern zone
of São Paulo city.
A Beijing Olympic gold
medalist for the 50-meter
freestyle race and world record
holder for 50 m and 100 m
freestyle events, Cielo says he
is thinking about his future.
“My career as a swimmer will
not last forever. Today, I’m
making extra money and I can
invest,” he said.
KFC serves up
a ton of fried
chicken
Fast-food chain Kentucky
Fried Chicken (KFC) marked its
70th anniversary by preparing
a 900-kilo portion of fried
chicken in Louisville, aiming to
secure a place in the Guinness
Book of World Records.
According to TV station WLKY
the previous record for a single
portion was 746 kilos.
Commitment to a low
carbon economy
Brazilian poultry production meets the most stringent
protocols for environmental sustainability including
emission of carbon gases, the main cause of the greenhouse
effect that is responsible for global warming.
In November of last year, Brazil made a voluntary commitment
to reduce by between 36.1% and
38.9% the greenhouse gases it was
projected to emit in 2020. The announcement was made by the Brazilian government just weeks before
the Copenhagen Climate Change
Summit (COP 15), sponsored by the
United Nations in December of last
year. At the time, the country reaffirmed its stance as a protagonist and
role model for building a sustainable
low carbon economy.
Brazil’s commitment combines
wide-ranging and consistent public
policies to preserve the country’s immense natural resources. These policies are already being undertaken in
all sectors to counter global warming. Reaching that goal implies a
significant decrease in deforestation,
which is already being reduced at an
unprecedented rate; duplication of
planted forest areas; and increasing
the share of renewable energy in the
country’s energy matrix from 45% to
47%, compared with a global average of 12%.
“Brazil shows a different way of
striking a balance between farming
and the environment,” The Economist
said in a long report published in August of this year.
The publication noted that the
greater part of the Brazilian agricultural revolution is based on the development of its own technology – without
the use of subsidies – and has occurred in the last 40 years, hundreds
of miles from the Amazon Forest. For
Brazil, The Economist said, sustainability is the greatest virtue and best
way to reach it is through incentives
to small rural properties.
Brazil to become
world’s second
biggest chicken
producer
Brazil is poised to become the
world’s second largest chicken
producer by the end of 2011.
The country is currently thirdranked behind the United
States and China. Brazil is likely
to overtake China and move
closer to its American rival,
leveraging its advantageous
position in the export sector
given that U.S. production
goes largely to domestic
consumption. According to
Ricardo Santin, market nucleus
director at the Brazilian
Poultry Association (UBABEF),
Brazil has the technology to
produce more than 100 types
of cuts, adapting them to the
requirements of each importer.
A poultry processing unit: 86% of Brazilian production is concentrated in the South and Southeast regions, some 4,000 km from the
Amazon biome
19
re-utilization and environmental education programs.
Some relevant examples:
• BRF – Brasil Foods, the result of a
merger between Sadia and Perdigão,
the two largest Brazilian companies in
the sector, is today the largest chicken
meat exporter in the world. In 2009 it
made environmental investments totaling R$111.8 million for prevention
and the management, destination,
treatment and mitigation of impacts.
The company has registered 16 Project Design Documents (PDD) under
the United Nations Framework Convention on Climate Change (UNFCC).
These fall within the Clean Development Mechanism process designed to
help reduce greenhouse gases. The
objective of the PDDs is to reduce
greenhouse gas emissions generated
at the farms of integrated producers.
The Renewable Forest Program, for
example, aims to reduce such emissions by planting pine and eucalyptus
trees. The wood from reforested areas is utilized as a source of energy for
steam generation at industrial units,
substituting fossil fuels.
• In the area of environmental
education, Copacol, a cooperative
headquartered in the Center-West
of Paraná State, has for nine years
been conducting the “Country
School Project” in partnership with
Syngenta. This project raises student
Amazon biome
Clean production: the Brazilian chicken meat production system consumes 25% less energy than systems used in the United Kingdom
This virtue can be clearly seen in
Brazil’s chicken meat production sector. For example, 86% of chicken
meat production is concentrated in
the South and Southeast, some 4,000
kilometers away from the Amazon Biome. And in the South, most farms
are small and family-run.
Furthermore, among the various
sectors of animal production, poultry is the one that requires least land,
energy and water, and also emits
the lowest quantities of greenhouse
gases. “The expansion of Brazilian
chicken production is undertaken
with the premise of environmental
sustainability,” said Francisco Turra,
president of the Brazilian Poultry Association (UBABEF).
With the world’s greatest reserves
of arable land, fresh water and biodiversity, Brazil is making unparalleled
efforts to prevent degradation of its
immense environmental treasure.
With strict control being exercised by
companies and the federal, state and
local governments, the country has
20
adopted environmental legislation
that is generally recognized as among
the most rigorous worldwide. Producers and exporters are required by law
to have the proper environmental license to carry out their business.
Climatic and geographic characteristics help make local chicken production ecologically more efficient. A
2008 study by the United Kingdom’s
Department for Environment, Food
and Rural Affairs (DEFRA) concluded
that, compared to the system used
in the UK, Brazil’s chicken production
system consumes 25% less energy and
has 17% lower greenhouse gas emissions and global warming potential.
Factors contributing to this performance, according to the study, are
the availability of sunlight and natural
ventilation, which eliminate the need
for heating systems. Costs for feed
transportation are also lower.
The Brazilian chicken industry has
been investing significant resources in
waste treatment, reforestation, water
A low-carbon country
Latin America
World
tCO2 / inhabitant
1.84
18.61 9.5
2.09
4.22
tCO2 / tep OIE1 1.57 2.49 2.29
1.88
2.37
tCO2 / 103 US$ of GDP2 0.49 0.53 0.24
0.58
0.75
39 635 3,240
45
132
tCO2 / Km2 of surface
1 – TEP – tonnes of equivalent petroleum – OIE (Domestic Energy Supply)
2 – US$ in 2000 current prices
*2005 data – Source: National Energy Balance (Ministry of Mines and Energy)
410 million hectares
49% of the total area
Many different ecosystems (350 million hectares
of forests, but also wetlands and savannas)
Cartographic base prepared by the IBGE / Directorate of Geosciences, 2004
Relative Impact of Poultry Production on the
Environment
Brazilian CO2 emissions are equivalent to less that half of the world average*
Indicator
Brazil USA Japan ASPECTS OF VEGETATION
Beef cattle Concentration
Hogs Chicken
Energy consumption (GJ) (Gigajoules)
28
17 12
CO2 and N2O Impact on global warming
16 6.4 4.2
CO2 and N2O Impact on eutrophication
158 100 48
CO2 and N2O Impact on acidification
471 394 173
Source: AJC International
Prairie with trees
Contacts
Forest - Seasonal deciduous
Forest - Seasonal semi-deciduous
Forest - Open ombrophilic
Forest - Dense ombrophilic
Forest - Mixed ombrophilic
Pioneer formations
River
Savanna
Steppe savanna
North
Northeast
Center-West
12.5%
Southeast
11.4%
South
75.4%
consciousness at schools in the region where the company operates,
focusing on environmental preservation and the proper handling of
agricultural inputs. Roughly 1,500
students have participated in the
program since it started. “Students
receive information that gives them a
better understanding and awareness
of the environment,” said Professor
Eliane Bertusso of the Santos Dumont School, located in Nova Aurora
(PR). Copacol has 4,500 members,
the majority of them small producers,
and billed R$998 million in 2009. It
exports chicken meat to more than
30 countries including the European
Community and Japan. “We are
always underlining Copacol’s commitment to the 10 Principles of the
Global Pact to conduct our businesses with transparency and respect for
the environment, contributing to an
improved quality of life among our
collaborators and the communities
where we operate,” said Valter Pitol,
CEO of the cooperative.
• Water is a key vector for transmitting ailments and zootechnical
non-conformity in the poultry sector.
In this respect, the Big Frango Group
implements practices including water
source protection, water treatment
and reduction of consumption. “All
our farms have areas of reforestation,
totaling over one million trees planted. These, together with the riparian
forests, act as sanitary isolation barriers and keep the environment well
ventilated with pure air,” said Flávio
Turquino, international market manager at Big Frango.
• Rivelli Alimentos is outstanding for the care it takes with waste
material, which is used to generate additional income for producers.
“Discarded chickens are destined for
composting and transformed into
organic fertilizer. Chicken manure is
also used as organic fertilizer, with
proven results for high productivity in
agriculture,” said Marcelo Assunção
de Oliveira, sales director at Rivelli.
21
social sustainability
Share of Family Farms in Various Types of Production
According to the study, Brazilian poultry farming generates the greatest rural family GDP, of R$7.8 billion in
2005 prices. This reflects the importance of the integration system within the segment
A successful business model,
based on social sustainability
The Brazilian poultry production system integrates large
agribusiness processors with some 50,000 small farmers
concentrated in the South of Brazil, the region that
produces 75% of the country’s chicken meat.
The Brazilian poultry sector billed
over R$32.3 billion (US$18.8 billion)
in 2009, counting the production and
export of meat and eggs and the consumption of inputs such as corn and
soy meal. This robust performance
gives the poultry supply chain an
enormous social impact in Brazil, generating 1.5% of the country’s GDP.
The sector’s strength and efficiency
are underpinned by a socially sustainable business model that is based on
integration of rural producers with
agroindustries. This generates income
in the countryside, creating opportunities for business development, professional training and quality of life for
the rural population.
This model was and still is directly
responsible for the sustenance and social progress of tens of thousands of
European immigrant families that left
their countries during times of famine. Today these families contribute
José Antônio Fay,
president of BRF
– Brasil Foods:
“We are stepping
up our rate of
hiring; poultry
absorbs a great
deal of labor”
22
to the healthy nutrition of people in
their countries of origin. The majority
of the descendants of these European
families live and prosper thanks to aviculture which is, incidentally, the most
profitable activity for a small farmer,
better than corn or milk production
(see graphs on this page).
Organizing the sector in this integrated way prioritizes social progress
while complying fully with Brazilian
labor legislation that outlaws any
suggestion of forced or child labor.
Furthermore, the structure makes
available tools for the transfer of
knowledge and training for the contingent of workers and producers that
live by family agriculture.
“The integrated system has given
Brazil the best possible agrarian reform,” said Francisco Turra, president
of the Brazilian Poultry Association
(UBABEF) and a former agriculture
minister.
“The productive and technological
capacity of our poultry supply chain is
rooted in the social sustainability of
the integrated model,” said Ricardo
Santin, director of the markets nucleus at the Brazilian Poultry Association
(UBABEF). “Today there are approximately 50,000 integrated producers
in the South of Brazil alone who are
living well, thanks directly to poultry.
They have no desire to live in cities
because they find opportunities to
grow, buy property and pay for their
children’s university education without leaving the place they have always
lived,” the UBABEF director said.
Under the integrated system, the
meat processors – be they cooperatives or agroindustries – transfer the
best available technology, chicks,
feed and technical and veterinary assistance to participating rural producers. These in turn are responsible for
installations, equipment, labor and
breeding the birds. It’s a partnership
that has guaranteed health, efficiency
and sustainability throughout the Brazilian chicken supply chain – not to
mention high productivity.
Brazil produced 11 million tonnes
of chicken meat in 2009, according to
data from the Brazilian Poultry Association (UBABEF). Of this total, 66.7%
went to the domestic market and the
remaining 33.3% for export. This represented the slaughter of over five billion birds, some two billion of which
for the international market. “The
majority of the slaughtered birds are
produced through the vertically integrated production system, where the
company controls all the steps in the
chain, i.e. production, slaughter, processing and distribution,” said Ariel
Antônio Mendes, the technical director of UBABEF.
The integrated system involves
some 50,000 producers concentrated
in southern Brazil, a region that is responsible for 75% of Brazilian chicken
meat production and exports. The region has a large concentration of European immigrants (see following story).
In the South and Southeast of Bra-
% Division of Sector GDP
Sector GDP of Family Farming
Hogs
59
41
2.6
Dairy
55
45
6.4
Other livestock
49
51
3.1
Poultry
48
52
7.8
Beef cattle
28
72
5.8
Tobacco
96
4
2.3
Cassava
82
18
4.3
Beans
59
41
2.7
Wheat
43
57
1.0
Maize
43
57
1.3
Rice
41
59
3.0
Fruit + vegetable
37
63
7.3
Coffee
31
69
2.3
Soy
28
72
2.6
Other crops
23
77
1.8
Sugarcane
13
87
2.0
92
100
0
Cotton
8
%
25
50
75
GDP - Families
GDP - Companies
0.4
2.5
5
7.5
10
Billions of reais
(2005 prices)
Source: Study and paper “The importance of family farming in Brazil and its States”, by Joaquim J.M. Guilhoto
(FEA/USP; REAL, University of Illinois; CNPq); Silvio M. Ichihara (ESALQ/USP); Fernando Gaiger Silveira: (IPEA)
Bernardo P. Campolina Diniz (FIPE-USP); Carlos R. Azzoni (FEA/USP; REAL, University of Illinois; CNPq); and
Guilherme R. C. Moreira: (FIPE-USP).
zil the poultry sector comprises mainly
properties that measure 10 to 15 hectares, and labor is predominantly family members. The typical poultry farm
has at most four sheds with roughly
15,000 to 22,000 birds each. Many
of these integrated farmers also raise
hogs and dairy cattle and grow corn
on the same property. Larger properties predominate in the Midwest of
Brazil and incorporate corn, soybean
and cotton growing.
“What matters is that the better
the management of the hen houses,
the greater the family’s income. This
encourages the adoption of good
practices for production, health, the
environment and animal well being,”
said Mário Lanznaster, the president
of Aurora Alimentos. The country’s
largest meat cooperative, Aurora has
16 associated cooperative members
and 70,000 integrated farmers in
Southern Brazil.
BRF – Brasil Foods, the result of
the merger of Sadia and Perdigão,
formerly Brazil’s two largest meat processors, has 8,500 integrated producers (counting the egg, chicken, turkey
and hog sectors). The Brazilian giant
had revenues of R$12 billion (US$7
billion) in the first half of 2010, with
110,000 employees and exports to
more than 110 countries.
The strong growth in Brazilian GDP
seen in 2010 and the resumption of
global economic expansion should accelerate growth of the conglomerate,
which will require the integration of
additional producers. “It is very likely
that we will need more people working with us,” said BRF – Brasil Foods
President José Antônio Fay. “Producers in the Brazilian Midwest are lined
up to be on our supplier list.”
BRF’s production plants generate
a social impact that goes way beyond
the relationship between the com-
pany and the producers. According
to local authorities in the city of Lucas
do Rio Verde, in Mato Grosso state,
the per capita annual income in the
municipality jumped threefold from
R$6,000 (US$3,500) to R$19,000
(US$11,000) since the company came
to town. Municipal GDP also soared
from R$745 million (US$435 million)
to R$3 billion (US$1.754 billion). The
BRF – Brasil Foods unit in the city
saw its sales climb from R$700,000
(US$409,000) to the current R$2 billion (US$1.1 billion).
Brazil’s poultry sector also features
several cooperatives. These allow rural
producers to share in the benefits of
the entire process, including industrial
processing, commercialization and
exportation. Cooperatives also promote better training and professional
education. One major cooperative in
Paraná state, C. Vale, provides training
for its more than 10,000 associated
agricultural producers of grains, milk,
swine, beef cattle, chicken and eggs.
Among the courses is one called “An
Eye on Quality,” sponsored in partnership with the National Rural Training
Service (Senar). The course offers producers information about organization, waste management, cleaning,
hygiene and organization on their
properties, with a view to promoting
animal well-being and the quality of
the final product. “The purpose of the
cooperative is to continually improve
products, services and the standard
of living of its members,” said Sandra Ferneda Venturim, an agronomist
who is an instructor on the course.
The cooperative is betting on product diversification, with poultry breeding integrated with grain production
and other livestock raising. “This
strategy allows members to create
new sources of income, and the surrounding communities benefits from
job creation and taxes,” said Alfredo
Lang, president of C. Vale. With the
capacity to process up to 500,000
birds per day, the cooperative billed
R$2 billion (US$1.1 billion) in 2009.
23
Eggs
Brazilian eggs for export
With annual output now standing at 28.3 billion eggs, Brazil
is the world’s sixth-ranked producer. Global leadership is
the long-term goal.
After becoming firmly established
as the world’s leading exporter of
chicken meat, Brazil is now on its way
to becoming one of the largest producers and exporters of eggs, including fresh, liquid and powder. Today it
is the seventh largest exporter, putting the product on the table in 22
countries. Brazilian production rose
4% in 2009 to 28.3 billion eggs, up
from 27.3 billion in 2008. “There is
great potential for expanding the sale
of eggs in both the domestic and external markets,” said Francisco Turra,
president of the Brazilian Poultry Association (UBABEF).
The Brazilian egg supply chain exhibits strict monitoring of the sanitary
system and animal health, high quality production standards, international certifications, and biosecurity
practices. These ensure total safety
for consumers of Brazilian eggs. All
of the country’s exporting plants use
the Hazard Analysis Critical Control
Point (HACCP) system, a program
that seeks to eliminate all risks within
the production process.
Thanks to its world leadership in
chicken meat, Brazil has rigorous national programs to control waste and
contaminants and to prevent illnesses
such as Avian Influenza and Newcastle disease. The National Poultry
Health Program has a network of
24
modern laboratories; it
creates preventive barriers and provides technical
education and training to
ensure the quality of eggs
produced in the country.
“Today, fresh eggs
make up 70% of what we sell abroad;
the rest is industrialized in the form of
liquid and powdered egg,” said João
Carlos Muller, managing director of
Naturovos, a company based in Salvador do Sul in Southern Brazil. One
of the country’s largest egg exporters, Naturovos produces about two
million eggs daily.
Granja Mantiqueira, another of
Brazil’s largest egg producers, also
has its eye on foreign markets. Headquartered in Minas Gerais state, the
white shell eggs
Specification
Weight: 69-73 g
Weight: 53-63 g
Weight: 50-55 g
Weight: 55-60 g
Obs: eggs can be dated or not
Obs: shelf life of 90 or 180 days
Package: 30 eggs per tray /
12 trays per carton / 360 eggs
per carton
Nutrition Facts
Per 50 g
(1 egg)
Amount
per portion
%
DV*
Energy
Carbohydrate
Protein
Total Fat
Saturated Fat
Trans Fat
Dietary Fiber
Sodium
74 kcal=311 kJ
0,6 g
6,3 g
5,0 g
1,6 g
0g
0g
63 mg
4
0
8
9
7
**
0
3
*Percent Daily Values are based on a 2.000 kcal or 8.400
kJ calorie diet. Your daily values may be higher or lower
depending on your calorie needs.
** Not specified % DV. Does not contain GLUTEN
Source: NaturOvos
company is constructing a new complex of farms in Mato Grosso state
that should be ready in 2011. “Our
goal is to reach four million eggs per
day, providing 700 direct jobs,” said
Granja Mantiqueira President Leandro Pinto da Silva. The company
exports to Japan, Angola and Arab
countries.
Aviário Santo Antônio (ASA) – also
in Minas Gerais state – started exporting powdered egg last year. “We
are working to diversify our exports
because our foreign sales are growing so much,” said Aulus Sávio Assumpção, managing director of ASA.
Cheap and good for you - Eggs
are among the cheapest sources of
animal protein. They are extremely
nutritious and are used in thousands
of recipes. Each egg contains varying
amounts of 13 essential nutrients,
necessary for the proper functioning
of the human body, including substances of significant biological importance such as choline, selenium,
vitamins A, B and E, folic acid, iron,
zinc and others. And all this with only
75 calories.
Eggs are important for weightloss diets, gaining muscle strength,
improving brain function, healthy
eyes and much more. A single large
egg contains six grams of protein,
and almost half of this is in the yolk.
Recently, the American Heart Association corrected its recommendations with respect to egg consumption: “There is no longer a specific
recommendation about the number
of yolks that a person can consume
per week.”
STRENGTH
THROUGH
UNION
The Brazilian Poultry
Association (UBABEF) is
the largest and most representative trade association
in the Brazilian poultry
sector. It is spokesman and
organizer for the sector,
both for interface with the
Brazilian government and
in international negotiations.
UBABEF is the result of a
union between the Brazilian Chicken Producers
and Exporters Association
(ABEF) and the Brazilian
Poultry Union (UBA), and it
has the Brazilian Association of Chick Producers
(APINCO), the APINCO
Foundation for Poultry
Science and Technology
(FACTA-APINCO) and the
National Association of
Equipment Manufacturers for Poultry and Pork
Industries (ANFEAS) as
members. It also includes
all the state associations,
companies involved in
production of genetic
material, companies producing broilers and eggs,
slaughter houses, suppliers
of feed and other inputs,
and service suppliers.
Bringing together all these
poultry organizations and
companies under the
umbrella of the UBABEF
will help promote further
growth and improvement
in a sector that, by virtue
of its constant search for
excellence throughout the
supply chain, has already
made Brazil the leader in
the international chicken
meat market.
Ad’oro
Established in 1989, Ad’oro is
based in the city of Várzea Paulista
in São Paulo state. It slaughters
whole chickens and produces
frozen cuts for the domestic and
export markets. Operating as a
closed cycle company, from hatchery to slaughtering, Ad’oro employs
around 1,200 people directly and
a further 1,000 indirectly, spread
throughout units in Várzea Paulista,
São Carlos and Rio Claro. The
company produces 8,500 tonnes of
finished products monthly.
The operational focus was originally on the Brazilian market, but
recently it has turned to exports,
supplying clients in Asia, Africa,
Caribbean and Eastern Europe.
Ad’oro is an innovative company,
fundamentally driven to meet its
clients’ needs. It operates in poultry
raising and slaughtering, as well
as in frozen cuts processing and
industrialized products. The main
products are seasoned and frozen
chicken cuts for the domestic and
external market.
Social responsibility is part of
Ad’oro corporative values, formed
and consolidated over decades.
The company practices corporate
citizenship based on three pillars:
employees esteem, respect for the
environment and contribution to
the development of communities
where it operates.
Ad’oro is one of the largest
employers in its region.
In a continuous search for new
markets and qualifications,
Ad’oro produces and exports in
compliance with the highest quality
and health standards. Its plants
are constantly researching and
improving processes, using HACCP
processes analysis for the strictest
health standards.
Ad’oro S.A.
Estrada de Acesso SP/053-332
Km 4 - Bairro Mursa
Várzea Paulista - SP
CEP 13226-400
Tel.: 55 11 4596-8414
Fax: 55 11 4596-8408
www.adoro.com.br
Marcio Lutfalla
Industrial Director
[email protected]
Thiago Bulhões Garcia Export Manager
[email protected]
Agrogen
Founded in 1990, Agrogen has
invested in its own complete
production system comprising
broiler farms, feed mills, incubators
and laboratories that ensure quality
and state-of-the-art technology for
its products.
The experience of highly skilled
workers with more than 40 years
in the poultry market in Brazil and
abroad, combined with the high
level of technology achieved, have
allowed Agrogen to develop its
own food products. These are sold
in Brazil and exported to many
countries, as a new alternative for
high quality animal protein.
Inspired by nature, “nat.” products
are the result of Agrogen’s quest
for balance between flavor and
health, an option for consumers who seek a healthy lifestyle
through food.
Flocks are fed with feed produced
at Agrogen’s own mills. The “nat.”
products follow a strict quality
processes, with animal welfare
controls, biosecurity and hygiene, in
compliance with the requirements
of the most demanding markets.
Agrogen’s headquarters are
located in the city of Montenegro,
Rio Grande do Sul state, and it has
production plants in the states of
Paraná and Minas Gerais. Besides
developing welfare programs for its
employees and pursuing environmental responsibility, the company
invests and participates actively
in projects that aim at the cultural
and social development of the
communities where it is located.
Agrogen S. A. Agroindustrial
Rodovia RS 124, Km 02
Bairro Estação
Montenegro - RS CEP 95780-000
Tel.: 55 51 3883.2100
Fax: 55 51 3883.2103
Flávio Rogério Wallauer Marketing Manager
[email protected]
[email protected]
Agrovêneto
Agrovêneto has consolidated its
market participation through its
variety of products, acting forcefully
to achieve quality levels, compliance and client satisfaction.
The company is involved in poultry
raising and slaughtering. It focuses
on special cuts, always searching
for consumers satisfaction.
Since beginning its activities the
company has assumed strong
commitments, including the search
for the highest quality, consumer
respect and preservation of nature
and the environment, with respect
for the local community and a
forward-looking posture.
It also seeks to always maintain a
good working atmosphere, providing its employees with a good
quality of life.
Aiming to meet the demands of international markets, the company’s
production process are certified
by ALO916.51 (Switzerland), BRC
(British Retail Consortium), Efsis
and HACCP standards, adding
more safety and quality to produce
safer food.
Agrovêneto S.A. - Indústria de
Alimentos
Rua Alfredo Pessi, 2000
Nova Veneza - SC
CEP 88865-000
Tel.: 55 48 3471-2500
Fax: 55 48 3471-2502
www.agroveneto.com.br
João Eraldo Dal Toé Chief Executive Officer
[email protected]
Gustavo Steck International Sales for Europe and
Americas
[email protected]
Oliver Marinho International Sales for Africa
and Asia
[email protected]
Aurora
The Cooperativa Central Oeste
Catarinense – Aurora Alimentos is
one of Brazil’s largest slaughtering
companies and a worldwide reference in meat processing technology. It has 15 affiliated cooperative
companies, 72,268 associates and
more than 13,000 employees.
Aurora industrial units are among
the most modern in Latin America,
generating jobs and stimulating
the market.
Aurora’s operations cover a wide
range of poultry meat products.
Company priorities include
production with quality and
traceability throughout the entire
chain, to guarantee the safety of
its products.
Several programs seek to enhance
employee esteem, respect for the
environment and contribution to
the development of local communities. One such program, called “A
LUPA”, is a version of the “5-S”
program teaching the principles of
Organization, Cleanliness, Usage,
Standardization and Self-Discipline,
aiming to create a culture of
workplace organization and waste
elimination.
Aurora complies with international
food standards and norms, meeting
taste requirements from around
the world. Production units follow
standardized procedures to ensure
quality, and the production lines
are periodically audited.
Food safety is ensured by HACCP,
Good Manufacturing Practices and
SSOP, control programs, production
norms and processing controls.
Cooperativa Central Oeste
Catarinense - Aurora Alimentos
Rua José Maurício, 241
Ed. Park Avenue 1° andar Sala 11
Centro, Guarulhos - SP
CEP 07011-060
Tel.: 55 11 3545-3313 / 3320
Fax: 55 11 3545-3301
www.auroraalimentos.com.br
Dilvo Casagranda General International Manager
[email protected]
Ronaldo Agg International Commercial Manager
[email protected]
Leomar Luiz Somensi Commercial Director
[email protected]
25
avepar
Avepar has been operating in
the Brazilian poultry market since
1987. It started operations with
the production of day-old chicks to
supply slaughterhouses in Brazil.
The company has its own storage
unit for grains, feed mills, a broiler
breeder farm and a hatchery. In
2007 it started construction of a
poultry slaughterhouse located in
the city of Abelardo Luz in Santa
Catarina state, southern Brazil,
with capacity for 10,000 birds
per hour.
The company has been active in
the production and slaughter of
chickens since 2008 and sells its
products in Brazil and to many
countries around the world. Export
started in October, 2009 and Avepar products now serve countries
in Asia, the Middle East and Africa.
The company controls the entire
production process, from breeding
farms to slaughterhouse. It has
HACCP analysis approved by the
Brazilian government and it complies with the highest standards
required by major international
markets.
Company values include sustainable production and concern
for the environment. Production
systems are adapted to capture
rainwater and have facilities for a
biodiesel plant, with the goal of full
reuse in the production process.
Avepar works with several social
programs for the development of
its employees and to improve the
communities where it operates,
The company’s main focus is the
constant pursuit of quality. Its
vision is to be recognized for the
high quality of its products in the
markets where it operates. Avepar
produces and exports with high
standards of hygiene and food
safety for its costumers and consumers through the international
quality standards adopted.
Avepar – Aves do Parque Ltda.
Rod. SC 467, Km 13 – Vila Ceres
Abelardo Luz – SC
CEP 89830-000
Tel.: 55 47 3341-5730
www.avepar.com.br
Celso Mattiolo
CEO
[email protected]
26
Big Frango
Big Frango is one of the largest
and most modern poultry industries
worldwide and is among the 10
biggest private poultry companies
in Brazil.
Operating since January 2002 in
Rolândia (PR), it creates more than
4,300 direct jobs. Slaughtering
is set to reach 500,000 birds a
day. Investments in new plants in
Ubiratã, in the state of Paraná, and
Primavera do Leste, in the state of
Mato Grosso, will create hundreds
of new jobs and double the export
volume.
The company produces more than
1,000 items for the domestic and
external markets, in particular
frozen and chilled premium cuts.
Besides contributing to the increase
in the number of day care centers
in the city where it is based, Big
Frango supports institutions such
as retirement homes and the Cancer Hospital in Londrina, Paraná
state. Regarding employees, the
company has built a new cafeteria
and is preparing a special medical
center with doctors, dentists and
physiotherapists – initiatives that
have led to a fall in turnover and
absenteeism rates.
Big Frango keeps full quality control
over all the supply chain, including
biosafety, hygiene and care for the
environment. The company is certified by the European Union and
has HACCP process analysis. All
the poultry feed is produced by the
company itself, so ensuring quality
control and traceability. To ensure
quality the company invests in the
production and selection of their
own chicken breeding stock.
Agrícola Jandelle S.A. –
Big Frango
Av. Itamaraty, 2020 - Pq Industrial
Rolândia - PR - CEP 86600-000
Tel.: 55 43 2101-8200
Fax: 55 43 2101-5576
www.bigfrango.com.br
Evaldo Ulinski Júnior Export Director
[email protected]
Flávio Turquino Export Manager
[email protected]
Licia Campos
International Department
[email protected]
Bondio FOODS
Bondio Foods is a Brazilian
company working in the production and slaughtering of chicken,
including the entire supply chain of
fertile eggs and the integration and
preparation of chicken. Located in
Guatambu, Santa Catarina state,
the company aims at the consolidation and expansion of its participation in the international market by
expanding its mix of products with
quality and good service.
Bondio is a young company (it
began activities in 2004) and is
committed to the welfare of the
human being, focusing on the
quality of life of its employees
and consumers, besides being
concerned about the preservation of the environment. Bondio
keeps control of the entire supply
chain so ensuring the traceability
of the process and safety for its
customers. The company, registered
under SIF 1084, is certified by the
European Union and has HACCP
analysis.
Bondio Alimentos S/A
Rodovia SC 283, km 03 s/n
Guatambu – SC - CEP 89817-000
Tel.: 55 49 3336-3000
Fax: 55 49 3336-3002
www.bondioalimentos.com.br
Hortência Pasa Export Manager
BRF – Brasil Foods
BRF is one of the largest food
companies and meat processors in
the world, exporting to more than
110 countries. With its registered
head office in Itajaí (SC), it ranks
third in the world in poultry slaughtering capacity and is one of the
10 largest in hog-slaughtering. It is
a leading Brazilian milk company
with production of dairy products,
pastas and pizzas.
Its specialized distribution system
of chilled and frozen products comprises a large and complex structure of 26 distribution centers and
10 outsourced distributors. BRF’s
sales reach more than 100,000
outlets nationwide, including small,
medium and large retailers.
BRF’s portfolio includes more than
3,000 items (SKUs) including meat,
dairy product, margarine, pasta,
pizza and frozen vegetables segments, among others.
In the domestic market, where
58% of total sales, are concentrated, the company operates under
brand names such as Perdigão,
Batavo, Elegê, Chester, Confiança,
Doriana and Becel (a joint-venture
with Unilever) and Turma da
Mônica (under license). In export
markets, which account for the
remaining 44% of sales, the leading brands are Perdix, Sadia, Hilal,
Halal, Batavo, Fazenda, Borella,
Corcovado and Confidence.
Founded in 1934 in Santa
Catarina by descendents of Italian
immigrants, BRF currently employs
more than 100,000 and operates
46 industrial units in 12 states. The
company also has plants in Europe
and Argentina.
BRF - Brasil Foods S.A.
Av. Escola Politécnica, 760
São Paulo - SP - CEP 05350-901
Tel.: 55 11 3718-5300
Fax: 55 11 3768-2236
www.brasilfoods.com
Maritza Krauss European Union
[email protected]
Luiz Alfredo C. de Oliveira Africa
[email protected]
Marta Kiyomi Ikeda Americas and New Markets
[email protected]
Adriano Frizon - Brazil
[email protected]
C.Vale
C.Vale is an agroindustrial cooperative active in the Brazilian states
of Paraná, Santa Catarina, Mato
Grosso and Mato Grosso do Sul, as
well as in Paraguay. It was founded
1963 in Palotina, Paraná and today
comprises 11,000 associates and
5,500 employees. The main products are soy, corn, wheat, cassava
, milk, pork and poultry. In 2009
turnover totaled R$2.1 billion.
C.Vale is structured in 99 business units including storage,
supermarkets, processing plants
and machine sales. Poultry is the
biggest segment. The cooperative
maintains a system of integration
in the entire production chain,
since the incubation of eggs until
the processing of the meat.
The company slaughters 320,000
birds per day, but the operational
capacity is 500,000. Chicken meat
is exported to more than 70 countries and sold in 21 Brazilian states.
C.Vale produces chilled and frozen
cuts and cooked chicken meat. It
also has a modern traceability system for the entire supply chain. The
client can have information about
any batch of products and access
details about procedures involving
the feed production, handling and
industrialization.
C.Vale is committed to helping
improve conditions in communities
where it operates. It has programs
for personal and professional
development, and a cooperative
education program for 3rd grade
students.
C.Vale - Cooperativa Agroindustrial
Av. Ariosvaldo
Bitencourt, 2000
Palotina - PR
CEP 85950-000
Tel: 55 44 3649-8181
www.cvale.com.br
Reni Eduardo Girardi Division Manager
[email protected]
Leandro Régis Cassol Market Analyst
[email protected]
Céu Azul
Céu Azul Alimentos employs Céu
Azul Alimentos has worked in São
Paulo state as a family company
since 1974. Its main activities are
poultry breeding and slaughtering, but it acts in cattle breeding,
cattle ration manufacturing and
agriculture.
Céu Azul controls all steps of the
poultry breeding and production
cycle. It has breeder stations,
specific ration units for each phase
of poultry life, and hatcheries with
rigid quality control. The company
operates its own farms and uses
the integrated family system, with
slaughtering units prepared and
accredited for Brazil and foreign
markets. It employs 4,000 workers directly and almost 30,000
indirectly. Slaughtering capacity is
460,000 birds a day.
Céu Azul has systems for full
traceability and to control and
guarantee quality, for example
HACCP, and it has accreditation
for export to the European Union
and to countries where specific
accreditation is needed, including
South Africa, Singapore, Canada,
Japan and Russia. Using Halal
slaughtering procedure it can offer
products to all Islamic communities.
Each productive unit has an effluents treatment system that meets
all the requirements of current
legislation in each region. It holds
all the licenses and certificates
required by Brazilian agencies.
It also cooperates with research
bodies and universities looking for
new technologies for maintenance
and recycling of natural resources.
The company has a project to reuse
about 40% of liquid slaughter effluent. All solid residues that can be
recycled are separated and moved
to specific destinations.
The company also supports many
non-governmental organizations.
Céu Azul Alimentos Ltda.
Rua Laura Maiello Kook, 300
Sorocaba - SP - CEP 18052-445
Tel.: 55 15 2101-3414
Fax: 55 15 2101-3411
www.ceuazul.ind.br
Luciane Del Rio Nunes Exports
[email protected]
Coopavel
Coopavel was established in 1970
in the city of Cascavel, in Paraná
state. It is the biggest raw material
processing company in the west of
the state, with a diversified range
of products that include whole
chicken and several types of chicken cuts. One of Coopavel’s main
goals has been the development
of rural properties. It has been
investing since the beginning of
the 1990s in technological research
aiming to improve agriculture and
livestock quality and productivity.
The results are presented to farmers at the Coopavel Rural Show,
and through the technological fair
which is carried out annually.
In addition, the cooperative has
created the Coopavel University to
train and develop members and
employees, aiming for a betterqualified workforce and improved
quality of life.
Coopavel - Cooperativa
Agropecuária Cascavel Ltda.
BR 277, Km 582
Cascavel - PR - CEP 85818-560
Tel.: 55 45 3218-5000
Fax: 55 45 3218-5218
www.coopavel.com.br
Carlos Alberto Cruz Export Manager
[email protected]
Copacol
Copacol, the Cooperativa Agroindustrial Consolata, is established
in Cafelândia, Paraná state. It
slaughters more than 300,000
birds per day, with 60% of its
production sold in the domestic
market and 40% exported to more
than 30 countries.
Copacol has made technological
investments in processes such as
egg incubation, advanced technical
assistance, slaughter, industrialization and commercialization. It
holds various certificates including
ISO-9001, BRC – Food Products
and APPCC/HACCP – Hazard
Analysis and Critical Control Points.
These ensure that Copacol is not
simply a food producer, but a
specialized company that can safely
supply demands from around the
world, including the most rigorous
markets such as the European
Union and Asia. The cooperative
has supplied the international
market for more than 20 years with
its products available in all five
continents, and now has an annual
turnover of R$998 million.
As the leader in this sector in many
regions Brazil, Copacol has sales
units in Cafelândia and Curitiba
(Paraná), Campo Grande (Mato
Grosso do Sul) and Brasília (Federal
District). It also has 11 stocking
and grain loading units in the West
of Paraná, serving more than 4,500
associates and 6,500 employees.
Copacol - Cooperativa
Agroindustrial Consolata
Rua Des. Munhoz de Mello, 176
Cafelândia - PR - CEP 85415-000
Tel.: 55 45 3241-8080
Fax: 55 45 3241-8181
www.copacol.com.br
Valter Pitol - President
[email protected]
Valdemir Paulino dos Santos Commercial Manager
[email protected]
COPAGRIL
Copagril is an agro-industrial
cooperative founded in the 1970s
by 29 farmers. After one year of
activities it had 352 members and
five employees. Today Copagril
has 4,000 members and 2,200
direct employees. Among the
cooperative’s main activities are
the production of grains, animal
feedstuff, pork, milk and poultry,
which is the principal product of
the cooperative on a worldwide
basis. Copagril is active in the west
of Paraná state and in Mato Grosso
do Sul state.
The industrial chicken processing
unit is currently capable of slaughtering 160,000 birds per day in a
plant with 20,000 m2 of built area.
The whole production complex was
planned as an integrated operation
with the objective of better using
the potentialities of the region.
The industrial poultry processing
unit is licensed to export to the
largest and best consumer markets
for chicken meat around the world.
Copagril´s quality products are distributed in Brazil and in the world’s
principal markets. The Copagril
animal feedstuff factory produces
feedstuff and concentrated products for various types of animal.
The current production capacity is
40 tonnes per hour for hog breeders, chicken farmers and milk cattle
integrated farmers. In addition
there is commercial distribution
of feedstuff and concentrated
products for cattle, chicken, pigeon,
horses, fish, rabbits and dogs.
Copagril is a cooperative that is
concerned about the environment.
It uses its resources rationally and
carefully, seeking to guarantee the
quality of life for future generations.
Cooperativa Agroindustrial
Copagril
Rodovia PR 467, KM 26,1
Marechal Cândido Rondon, PR
CEP 85960-000
Tel.: 55 45 3284-7500
www.copagril.com.br
José de Lima Poultry Sales Manager
[email protected]
Diplomata
Diplomata is one of the 10 largest Brazilian chicken exporters,
doing business in all continents.
It has about 6,000 employees.
The company’s main product is
chicken meat. The company was
founded in 1977 in Toledo (PR)
and its headquarters are nearby
in Cascavel. Diplomata has about
1,500 integrated producers in
Southern Brazil.
Diplomata operates a vertical
poultry supply chain, including
parent stock, hatching, feeding,
slaughtering and processing,
selling frozen and chilled chicken
to the domestic and international
markets. Slaughtering has averaged
about 500,000 birds a day.
Most company units are certified
for ISO 9001:2000. Diplomata
has its own laboratories within
its plants, to make the analysis
demanded by the highest international quality standards such
as HACCP analysis and the OIE
and EU health requirements. The
slaughter plant in Xaxim has been
BRC Certified since 2008 and was
re-approved in 2009 at Grade A.
In Brazil, Diplomata also operates
in the pork meat, milk and soy oil
markets.
The Alfredo Kaefer Social Institute
handles Diplomata’s social
programs. One is called “Young
Athlete” and assists more than
2,000 children. The “Heartbeat”
program helps hypertensive
patients. The company donates
food to more than a dozen social
institutions, promotes lectures and
educational events on drugs, and
provides assistance to the elderly.
Diplomata S.A. Industrial e
Comercial
BR 277, Km 599
Cascavel - PR - CEP 85819-000
Tel.: 55 45 3321-3000
Fax: 55 45 3321-3091
www.diplomata.ind.br
Frederico Kaefer Export Director
[email protected]
Eduardo Almeida - Trader
[email protected]
Rodrigo Ribeiro - Trader
[email protected]
Julian Carpenedo - Trader
[email protected]
Diórgenes Gazola - Trader
[email protected]
27
Doux Frangosul
One of the largest food companies
in Brazil, Doux Frangosul has more
than 6,500 employees. Established
in 1970 in Rio Grande do Sul
state, the company distributes its
products throughout Brazil. It is
now one of Brazil’s three biggest
chicken exporters, selling its products into more than 120 countries.
The company has been part of
Group Doux, a European poultry
producer and exporter, since 1998,
so increasing its participation in
several nations. It works in poultry
raising and slaughtering, product
industrialization, processed products and frozen meat.
Doux Frangosul is committed
to the sustainable development of communities where is it
located. Its social responsibility is
demonstrated through respect for
the environment with effective programs and processes and support
for culture and education. Doux
Frangosul is present in the states
of Rio Grande do Sul (cities of
Montenegro, Salvador do Sul, Nova
Bassano, Passo Fundo, Vacaria and
Ipê); Mato Grosso do Sul (Caarapó
and Dourados); Santa Catarina
(Imbituba); São Paulo (Cotia);
Rio de Janeiro (Rio de Janeiro);
Bahia (Salvador); and Pernambuco
(Recife).
Doux Frangosul produces and
exports in accordance with
the highest quality and health
standards. Its plants have HACCP
control processes and follow the
strict health standards required by
the OIE and the European Union.
Doux Frangosul S.A.
Agro Avícola Industrial
Rua Buarque de Macedo, 3620
Montenegro - RS - CEP 95780-000
Tel.: 55 51 3632-0500
Fax: 55 11 3632-5444
http://www.doux.com/-The-group-.
html
Arnauld Delaby Export General Manager
[email protected]
FRINAL
Established in 1973, Frinal is a
Brazilian company located in Garibaldi (RS). It is a complex industrial
group with a vertically structured
production process including: hen
breeding, production of feed eggs,
incubation, broiler breeding, feed
milling, slaughterhouse, cutting
room and processed meat products.
The modern industrial plant for
slaughtering and processing
chickens and cuts has state-of-theart equipment in a perfect layout.
Allied to the highly-trained personnel this leads to an optimized
operating flow and hygiene in
operations and equipment, with
emphasis on ensuring high quality
and safe products.
Frinal’s mission is to meet the food
requirements of domestic and
international markets, especially for
chicken and its by-products, with
top quality products and prices
adequate to the purchasing power
of these markets, while at the same
time satisfying shareholders’ expectations, ensuring the continuity and
expansion of the business.
Frinal began to export in 2003
and has developed a complete
exporting process, including sales,
packaging, labeling, documentation and logistics. It slaughters
90,000 birds a day and around
50% of production is exported. In
2009 Frinal sold more than 23,000
tonnes to more than 30 countries.
Frinal is continually improving its
processes to ensure the quality of
its products. It has its own green
meal production and Halal slaughtering process. It has been awarded
the HACCP Management System
Certificate and will shortly seek EU
qualification.
FRINAL S/A - Frigorífico e Integração Avícola
RSC 470, km 225
Garibaldi - RS - Brasil
CEP 95720-000
Tel.: (55) 54 3388 1588
www.frinal.com.br
Luiz F. de Pinedo Roman Ross Commercial Director
[email protected]
Alice Roman Ros Cobalchini Export Manager
[email protected]
Globoaves
From a small poultry and pig
business, established when new
settlers were arriving in western
Paraná, Globoaves has become a
major player in the revolution that
has given Brazil one of the world’s
most developed and competitive
poultry industries.
Globoaves’ impressive growth
began in 1985, when it chose to
specialize in poultry genetics by
adopting best-of-breed technology. It became Brazil’s and South
America’s leading producer and
seller of fertile eggs and day-old
chicks for broiler chicken and laying
hen production.
Globoaves then launched an
investment program to consolidate
its presence throughout the entire
poultry supply chain, with a plant
certified to export to the EU and
Russia.
Several quality programs are used,
including Best Manufacturing
Practices and HACCP certification. These ensure that plants
comply with the strictest sanitary
regulations.
Globoaves launched the Valesul
brand and expanded into further
processed products of poultry and
pork plus ready-to-eat snacks,
meals, salads and appetizers. It
owns the Nho Bento Free-Range
Chicken and Villa Germania product lines, which are market leaders
in the specialty bird-meat segment
(duck, guinea fowl and free-range
chicken) and rabbit meat.
A family-owned but professionallymanaged company that is based
on simplicity, accessibility and agile
decision-making, Globoaves is
open to exploring all opportunities
that a fast developing country and
a constantly changing world can
offer, while reaffirming its commitment to the principles of hard
work, transparency and respect for
people and the environment.
Kaefer Agro Industrial Ltda.
(Globoaves)
Rodovia BR 467 Km 03
Cascavel - Paraná
CEP 85817-010
Tel.: 55 45 3218-2000
Fax: 55 45 3218-2008
www.globoaves.com.br
Eduardo Kaefer Foreign Trade Director
[email protected]
LAR
Founded in 1964, started its
Lar started activities in 1964 in
agricultural production. It moved
into agribusiness with modern
industrial installations, including
the associates’ properties and the
cooperative. Today, Lar has 8,648
associates and 4,922 employees.
The Industrial Poultry Unit opened
in 1999 and slaughters 137,000
birds/day. The main focus is the
international market where it sells
chicken cuts, IQF, layer pack, packages, vacuum packed, matured,
tumbled, salted, natural and marinated, among others. Lar is present
in more than 30 countries.
Plans for 2010 include duplication
of this unit, maintaining process
and product quality. Quality
certifications include ISO 9001,
BRC, HACCP, Traceability Plan and
RECALL, GMP and Labor Health
control, among others.
The Further Processing Plant
opened 2004 for production of
cooked and roasted chicken cuts
destined mainly for the European
market. It holds ISO 9001, BRC and
EFISIS certification. In
2008 the plant was upgraded
with a versatile production line
producing cooked products, formed
and breaded products from chicken
meat to supply both local and
international markets.
Lar can guarantee the traceability
of its products from farm to fork,
because it monitors the entire
process from the corn and soybean
planting and reception of grains.
It uses the integrated production
system and has a poultry house
for breeders, a hatchery and a feed
mill, offering transport and technical assistance.
Cooperativa Agroindustrial LAR
Rodovia BR 277 Km 653
Matelandia PR - CEP 85887-000
Tel.: 55 45 3264 8800
Fax: 55 45 3264 8801
www.lar.ind.br
Irineo da Costa Rodrigues President
[email protected]
Jair José Meyer Commercial Manager
[email protected]
Giovana Rosas Export Manager
[email protected]
Minerva Dawn Farms
Minerva Dawn Farms is a joint
venture between top Brazilian meat
producer Minerva S.A. and the Irish
meat processor Dawn Farms.
The plant at Barretos (SP) is
designed to be a flexible factory,
focusing on food services and
manufactured food, with exclusive
products developed in large or
small scales for Brazil or abroad.
The factory can produce chicken,
turkey and other proteins.
There are 14,000 square meters of
built area designated to production, and other 1,400 square
meters destined to innovation,
training and laboratories. The total
investment was around US$40
million.
The plant was designed to respect
the environment, with full waste
treatment, packaging recycling,
its own water resources and solar
energy installation. MDF has implemented a quality system based
on Hazard Analysis and Critical
Control Points (HACCP), Sanitation
Standard Operation Procedures
and Good Manufacturing Practices
(GMP), so meeting the requirements of Brazilian legislation and
the main importers markets.
The company is qualified to export
to countries of the General list and
European Union and is in process
of obtaining approval to export to
the United States, Canada, Japan,
Russia and South Africa.
Minerva Dawn Farms Indústria e
Comércio de Proteínas S.A.
Rua João Ribeiro do
Nascimento, 355, Chácara Minerva
Barretos - SP - CEP 14781-530
Tel.: 55 17 3321 8000
Fax: 55 17 3321 8080
www.mdfbr.com
Roberto Denuzzo CEO – Chief Executive Officer
[email protected]
Leonardo Medina Exports
[email protected]
Minuano
Based in the city of Lajeado (RS),
the Cia Minuano de Alimentos was
founded in 1946 as a small packaging factory. It started producing
day-old chicks in 1955 and then
expanded to chicken raising and
slaughtering.
In the 1970s Minuano became one
of the biggest producers of chicken
meat in Brazil, and together with
other companies helped create the
former ABEF (Brazilian Chicken Producers and Exporters Association).
It was one of the first companies
to start exporting whole chicken
and cuts to Europe, Japan and the
Middle East. Today, the industrial
complex has three chicken slaughterhouses, two processing plants,
feed mills, incubators, parent
houses and commercial layer hens,
plus an egg distribution center.
Cia Minuano de Alimentos
Rua Carlos Filho, 918
Lajeado RS - CEP 959000-000
Tel.: 55 51 3710 2277
www.minuano.com.br
Contact: Darlei Forest
Export Department
[email protected]
Pif Paf
Pif Paf (Rio Branco Alimentos S.A.)
is the largest slaughtering company
in Minas Gerais and one of the
biggest poultry firms in Brazil, with
corporate headquarters in Belo
Horizonte and industrial plants in
Visconde de Rio Branco, Patrocinio
and Leopoldina
The company works in poultry
breeding and slaughtering, industrialized products manufacturing,
processed and frozen meat, and
ready-to-eat pasta and pizza.
Pif Paf is responsible for about
4,000 direct and 8,000 indirect
jobs. It has about 50,000 clients
throughout Brazil and abroad.
In January 1999, Pif Paf received
its first quality certificate, the ISO
9002 standard, from the Bureau
Veritas Quality International (BVQI).
In 2002 it recertified, so assuring
extra qualification for its products.
The certificate applies to the
“chicken slaughtering process and
distribution of seasoned and fresh
products, chicken and frozen cuts.”
Also in 2002 Pif Paf Alimentos
internally certified its incubator in
São José da Varginha (MG) for the
“day-old chick production process.”
And in August 2003 the company
received the recommendation for
its Quality Management System
for NBR ISO 9001:2000, with the
highest qualification. The certifier
organization was BVQI.
The Quality Control Circle (CCQ)
has been operational since 2001.
Groups of employees from the
same areas meet voluntarily to
improve aspects related to safety,
personal and professional motivation and development, and
improvement of results for clients,
shareholders, employees and the
community.
Rio Branco Alimentos S.A.
(Pif Paf)
Rua Raja Gablagia, 4091
Belo Horizonte - MG
CEP 30350-577
Tel.: 55 31 3348-3524
Fax: 55 31 3348-3525
www.pifpaf.com.br
Edvaldo José Campos Commercial Director
[email protected]
Gustavo H. D. Untar Export Manager
[email protected]
rigor
Rigor is a privately held, familyowned company founded in Atibaia
(SP) in 1998 to leverage know-how
acquired over the years and to take
advantage of arising opportunities.
A slaughterhouse was leased with
limited capacity of slaughtering,
but it was possible to operate at
100% of capacity.
In 2000, as a gesture of confidence
in the future, the company started
its own chicken production. Also
that year, Rigor enlarged production by 75% by outsourcing another slaughterhouse in the region
and subsequently introducing a
second shift in the factory.
In 2004, Rigor transferred production to Jarinu (SP) and started
investing in new technologies. That
same years, partnerships led to
establishment of the breeding and
hatchery plants, which currently
handle the company’s chicken
breeding activities.
With the acquisition of two new
slaughtering plants, Rigor will
start 2011 processing more than
400,000 birds per day, at 100%
of capacity.
The company has already initiated
successful exporting. Since July
2008, it has been exporting its
products to countries on the General List and markets demanding
Halal foods, reaching markets in
Asia, Middle East, Africa, the Caribbean, and others. The company is
now working on necessary process
development to have its slaughterhouse certified for export to the
European Union.
Rigor Alimentos Ltda
Av. Brig. Faria Lima, 1912 - 7G
São Paulo - SP - CEP 01451-907
Tel./Fax: 55 11 3034-5888
www.rigor.com.br
Carlos Eduardo De Grossi
International Business Manager
[email protected]
Rivelli
Established in 1985, Rivelli
Alimentos enjoys an outstanding
position in the Brazilian poultry
sector. It operates throughout the
chicken supply chain including
chicken production, slaughtering,
processing and marketing. Rivelli
has 1,200 employees in six cities
in Minas Gerais state, working in
modern processing plants that
can supply the most demanding
markets. The commercial team
covers the whole country and many
export markets.
Rivelli aims to produce with quality
and to take its products where the
consumers are. It produces and
sells whole chicken and special
cuts, gizzards and processed meat
in several packaging standards,
according to clients’ needs.
Rivelli’s mission is quality
production and respect for the
environment with a strong brand,
using cutting-edge technology
and a skilled workforce to win
new markets. It pursues three
goals: honesty, hard work and
competence, reinvesting in its own
business, seeking to create jobs
and currently employing about
4,500 people throughout the
supply chain.
The company develops different
kinds of social work, mainly connected to sports, culture and youth
support.
Rivelli is concerned about
maintaining a good corporate
image in the communities where
it is located, and undertakes
responsible corporative actions
linked to environmental protection.
Production processes ensure the
highest standards of poultry breeding and high sanitary standards of
its flocks, using HACCP, GMP and
SSOP programs. There is a quality
assurance team, and all federal
inspection requirements are met.
Nogueira Rivelli Irmãos Ltda.
(Rivelli Alimentos)
Rodovia BR 040, Km700
Barbacena MG - CEP 36204-749
Tel.: 55 32 3339-0155
Fax: 55 32 3339-0102
www.rivelli.ind.br
Marcelo Assunção de Oliveira Sales Director
[email protected]
Sadia
Sadia is a leading global producer
of chilled and frozen foods, present
in more than 100 countries. It is
a market leader in all segments
where it operates and is one of
Brazil’s main employers, with
more than 52,000 employees.
Established in Santa Catarina in
1944, the company now has 14
industrial plants in eight states,
plus eight distribution centers and
11 international offices. Recognized
by consumers worldwide for its
high quality, the Sadia brand is one
of Brazil’s 20 most valuable.
The company operates in breeding, slaughtering and processing
poultry, cattle and hogs, and in
ready-to-eat pasta, pies, pizzas and
margarines. Values such as welfare,
health and food safety are important in the company’s culture.
In 2004 Sadia established the
Strategic Committee of Sustainability and started participating in
the Sustainable Food Laboratory
(Food Lab), a project of continental
dimensions that seeks healthier
meals with farm to fork sustainability. The non-profit Sadia Sustainability Institute was set up to
promote sustainable development
through dialogue, communication
and engagement with society.
The Sadia quality system is based
on GMP, SSOP and HACCP.
Sadia S.A.
Rua Fortunato Ferraz, 659
São Paulo - SP - CEP 05093-901
Tel.: 55 11 2113-3888
Fax: 55 11 2113-3300
www.sadia.com
Paulo Monfradini - Americas
[email protected]
Bruno Medeiros
[email protected]
Thiago Orso
[email protected]
Africa
Mercedes Dallabona - Japan
[email protected]
Celio Cella - China
[email protected]
Fred Cheng - South Pacific
[email protected]
Hugo Gauer - Eurasia
[email protected]
Ana Maria Costoya
[email protected]
Everton Janes
[email protected]
Luis Ferrata
[email protected]
Europe
Patrício Rohner - Middle East
[email protected]
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Exporters
Seara – Cargill
Seara Alimentos is the second
largest Brazilian producer and
exporter of poultry and processed
poultry products. It is also one of
the largest Brazilian producers
and exporters of pork meat. Since
January 2010, Seara has been
part of the Marfrig Group and
has integrated the operations and
brands of traditional companies
Mabella, Pena Branca, Da Granja,
Eliane and Penasul.
Seara’s product portfolio includes
more than 300 processed products
and over 200 fresh products
including poultry, turkey and
pork, in whole pieces as well as
special cuts. The range includes
thermo-processed and industrialized products such as breaded
items, pasta, pizzas, ready meals,
burgers, bolognas, hams, sausages,
smoked items, frankfurters, salamis
among others. The company also
offers special product lines with
low fat and salt content, as well as
traditional and festive products.
Seara was established in 1956.
Today the administrative offices
are located in Itajaí (SC) with the
commercial office in São Paulo (SP).
The operating structure includes 29
operational units, approximately
36,000 employees and 10,000
integrated producers. Other Seara
operational units include a private
port, hatcheries, parent farms and
feed production units.
Seara’s supply chain is fully
integrated assuring excellent performance throughout the whole
productive process. Products come
from stock lots of high genetic
value, monitored by a highly skilled
technical team, and use high
quality inputs. Birds are properly
handled, thus guaranteeing animal
health and well being, preserving
and respecting the environment.
Every production unit operates under the strictest quality
standards and food safety policies
in compliance with HACCP/GMP
systems. The company’s Quality
Management System is based on
ISO 9001 and ISO 14000 norms.
Seara also has several international
certifications such as BRC/EFSIS,
UFAS, EurepGAP and Swiss Law.
The three fundamental pillars
of Seara Alimentos business
management strategy are high
performance, focus on the client
and innovation.
Seara Alimentos S.A.
Av. Vereador Abrahão João
Francisco, 3655
Itajaí - SC - CEP 88307-303
Tel.: 55 47 3344-7700
Fax: 55 47 3344-7707
www.seara.com.br
Wilson Arikita
Export Director
[email protected]
Fabio Bonassi
Regional Export Manager
Middle East, Eurasia and Northern
Africa
[email protected]
Oscar Pizzato
Regional Export Manager
Europe, Americas and Africa
[email protected]
Sertanejo
The Sertanejo Alimentos group has
been active in poultry breeding
for 33 years. It is responsible for
2,737 direct and 10,000 indirect
jobs. Current slaughtering capacity
is 220,000 birds/day with production of 35 tonnes of processed
products/day, and average annual
revenues of R$287 million.
Most recent investments have been
directed to modernization, expansion and implantation of integrated
poultry sheds, plus new partnerships with producers. The focus
on breeding and the production
process has resulted in significant
quality achievements, attesting to
product excellence and certifying
products as eligible for exporting
to Asia, the EU, North America and
African countries. The company
aims to establish an operational
and organizational structure
geared to innovation and to better
serving an ever-more-demanding
consumer.
Sertanejo works in poultry raising
and slaughtering, plus industrialized products and frozen meat; also
in processed products like chicken
hot dogs, hot dogs and mortadella.
Social responsibility is an essential
corporate value. Besides striving
constantly for safe and healthy
food production, to guarantee
the consumers’ health, Sertanejo
respects the environment and
supports social programs in the
communities where its works.
Sertanejo Alimentos produces and
exports with the highest standards
of quality and health. The company
adopts strict hygiene and efficiency
norms in its breeding and manufacturing processes, besides caring for
employees’ health and professional
performance. Quality programs
such as 5-S, GMP and HACCP are
all properly implemented.
Sertanejo Alimentos S.A.
Rua das Palmeiras, 34
Guapiaçu - SP - CEP 15110-000
Tel./Fax: 55 17 3214-5300
www.gruposertanejo.com.br
Zuleide Souza Export Department
[email protected]
Super Frango
Located in Itaberaí (GO), Super
Frango is well established in the
market offering excellence in
agribusiness, and in particular the
production of food derived from
chicken meat. With 18 years of
activity and slaughter capacity of
320,000 chickens per day, Super
Frango is prominent within the
sector. It invests constantly in new
technologies to offer products that
meet consumers’ needs, while
promoting greater financial and
economic stability and improving
operational performance.
Super Frango has efficient quality
control systems that are managed
by highly skilled workers to ensure
healthy food for consumers. There
is a rigorous process of raw material classification and the company
strives for production excellence,
offering customers safe, highquality products.
The company is registered under
SIF 3404 and has Halal and HACCP
certificates, which allow it to export
to many parts of the world. It is
now working to achieve certification for all countries.
Super Frango conducts its businesses with respect for the environment and natural resources. It is
introducing new practices to save
energy throughout its operations,
while reducing the emission of residues that can cause environmental
problems.
In these ways Super Frango seeks
to contribute positively to the improvement of economic infrastructure. It seeks to influence cultural
change, impacting positively on the
quality of life for people living the
region where it operates, offering
different non-governmental projects for social development.
Super Frango
Abatedouro São Salvador Ltda
Rodovia GO, 156, Km 06
Itaberaí - GO - CEP 76630-000
Tel.: 55 62 3375-7000
www.superfrango.com.br
Enoc Mendonça Neto Commercial Exports
[email protected]
tramonto
Tramonto Agroindustrial S.A.
started operational activities in
January 2007, aiming to meet the
demand for high-quality addedvalue products in European and
Japanese markets.
Located in the city of Morro
Grande, in the south of Santa
Catarina, the company initially
created 250 direct jobs. Today it
provides more than 1,450 directs
jobs plus numerous indirect jobs
in the supply chain. The Tramonto
Agroindustrial complex comprises a
slaughterhouse, a feed factory, and
235 integrated farmers.
Despite Tramonto’s brief existence,
it has grown rapidly thanks to
a work team that has great
experience of the market. This
strengthens the Tramonto brand
and in particular enhances product
quality.
The company focuses on quality
and know-how, and is outstanding
for chicken special cuts. This is leading to growing exports in several
international markets, thanks to the
recognition of its products.
With the growth of its business and
the expansion of investments for
product quality, the Tramonto brand
has quickly become established as
synonymous with quality of fresh
poultry meat in the European and
Japanese markets. This quality
differentiates the company and
reflects in its great concern about
always doing the best, from the
quality of chicken chicks through to
the final product.
Tramonto Agroindustrial S.A.
Estrada Geral Nova Roma S/N
Morro Grande - SC
CEP 88925-000
Tel.: 55 48 3531-0202
Fax: 55 48 3531-0202 ext 218
Felipe Macedo
Commercial Director
[email protected]
tyson foods
Tyson Foods is one of the largest
chicken, beef and pork meat
processers in the world, developing
a large variety of products based
on animal protein and ready-to-eat
food. It is a leader in the retail and
food service sectors in the markets
where it operates.
The business was started in
Springdale, Arkansas (USA) in the
1930s by John W. Tyson, and in just
one year he was supplying Cincinnati, Detroit, Cleveland, Memphis
and Houston. Currently, there are
some 107,000 team members at
more than 300 North American
complexes plus offices worldwide.
The International Division operates
in 18 countries.
Tyson Foods announced its Brazilian entry in 2008 after acquiring
Macedo Agroindustrial, Avícola
Itaiópolis, and Frangobrás. Today
Tyson do Brasil is based on these
three units, respectively: Tyson do
Brasil - São José (SC), Tyson do
Brasil - Itaiópolis (SC) and Tyson
do Brasil - Campo Mourão (PR).
Participating in the Brazilian poultry
sector is a strategic base for the
company’s international expansion,
because the three complexes are
licensed to export.
In Brazil, the company sells chicken
cuts in São Paulo, Rio de Janeiro,
Mato Grosso, Bahia, Minas Gerais,
Espírito Santo and Rio Grande do
Sul, in addition Paraná and Santa
Catarina where the production
units are located.
The short term goal is to be a
top-five poultry company in Brazil
by building up the three production units; expanding producers;
increasing product distribution in
the South and Southeast of Brazil,
and larger exports to the European
Union, Middle East and Asia.
Unifrango
Unifrango started operations in
2001 and currently encompasses
19 companies in the poultry sector
– together, they hold first position
in Brazil in terms of daily chick
production and rank third in poultry
slaughtering. The group aims to
expand and improve all production processes, from hatchery to
the supermarket shelf, and has
invested in research qualification
for its professional staff in order to
supply the market with high quality
products.
The Unifrango Group has
conquered new and demanding
markets, and already exports to
more than 120 countries. This is the
result of professionalism and close
attention to the poultry production
process. Sanitary guarantees and
bird well being are prerequisites
that Unifrango complies with in
detail to ensure that only the best
products are exported around the
world.
As part of its policy to supply the
market with high quality products,
Unifrango is making an ongoing
investment in the construction
of a complex that will constitute
a real logistical advance for the
Brazilian poultry sector. The project
includes a container terminal and
distribution center that will allow
for the delivery of produce by
railway direct to Paranaguá Port,
the world’s sixth largest harbor and
the second largest in Brazil.
Tyson do Brasil Alimentos Ltda.
Al. Dr. Carlos de Carvalho, 555
17º andar
Curitiba - PR - CEP: 80430-180
Tel.: 41 3259-5000/5090
Fax: 41 3259-5050
Pedro Henrique de Oliveira Chief Executive Officer
[email protected]
Raphael Martins Commercial Director
José Charl Noujaim Export Manager
[email protected]
Unifrango Rua Piratininga, n° 813, 5° andar
- Centro
Centro Empresarial Martinhago
Maringá - PR - CEP 87013-100
Tel.: 55 44 2103-6600
Fax: 55 44 2103-6632
www.unifrango.com
Schyene Ritter Foreign Market
[email protected]
Vossko
Vossko do Brasil was established
in February 2003 and has been exporting processed chicken products
since May 2004. Today it has 250
employees and produces around
800 tonnes monthly, divided into
two product lines – some 80%
of production is destined for its
headquarters in Germany and
20% to European clients. The
company works on processed and
frozen chicken and the processing
of industrialized products. It produces around 50 different products,
cooked or roasted, according to the
client’s request.
The company’s owners are from
Germany and the target market
is Europe.
Vossko do Brasil produces and
exports according to the highest
quality standards. Its plant applies
HACCP control processes and
follows the strict hygiene standards
required by the European Union.
It has also had IFS and BRC highlevel certification since August
2006.
Vossko do Brasil Alimentos
Congelados Ltda.
Rua Acy Aviano Varela Xavier, s/nº
Lages - SC - CEP 88517-580
Tel.: 55 49 3221-2300
Fax: 55 49 3221-2301
www.vosskodobrasil.com.br
Joachim Gerecht Export Manager
[email protected]
Zanchetta
Founded in 1995, the Zanchetta
Group is one of the leading and
fastest growing poultry businesses
in Brazil. In May of 2008 the group
inaugurated its newest processing
plant at Boituva (SP), considered
one of the most modern and
productive in Brazil with the latest
equipment and technology and
an efficient layout. With this new
facility, and the Alliz brand, the
company has entered the international market.
The Zanchetta Group is now
projected to be one of the top
10 producers and exporters of
processed poultry meat in Brazil.
The company is always aiming to
improve its professionalism, ethics,
innovation and reliability in food
production. By producing practical,
day-to-day, tasty and healthy foods,
the company’s top goal is to show
respect for clients and consumers.
The Group invests continually in
training programs. All employees
are motivated and aware that the
fundamental objective in all stages
of the process is to guarantee top
quality products.
With vertical integrated production
the commitment to quality begins
at the breeder farms and continues
through the hatchery where the
biosecurity and health of the broiler
breeders and day old chickens
are guaranteed by quality control
systems and skilled technicians.
All production processes have
their origins identified and full
traceability.
The Alliz Plant has HACCP certification which allows it to operate
in domestic and international
markets and is prepared to serve
the most demanding markets in the
Americas, the Middle East, Europe,
Russia, Japan, Singapore, China
and Africa.
Zanchetta Alimentos Ltda.
Rodovia SP 129, Km 22
Boituva - SP
CEP 18550-000
Tel.: 55 15 3363-9600
www.zanchetta.com.br
asa
Aviário Santo Antônio Ltda. - ASA
Avenida Barbacena, 70 Barro Preto
Belo Horizonte - MG
CEP 30190-130
Tel./Fax: 55 35 3861-2292
www.asaeggs.com.br <http://
www.asaeggs.com.br>
André Paixão Commercial Department
[email protected]
mantiqueira
Mantiqueira Alimentos Ltda.
Estrada do Jardim, km 6
Itanhandu - MG
CEP 37464-000
Tel./Fax: 55 35 3361-2155
www.granjamantiqueira.com.br
Leandro Pinto - President
leandropinto@granjamantiqueira.
com.br
Minuano
Cia Minuano de Alimentos
Rua Carlos Filho, 918
Lajeado RS - CEP 959000-000
Tel.: 55 51 3710 2277
www.minuano.com.br
Contact: Darlei Forest - Export
[email protected]
Carlos Augusto Zanchetta Director
[email protected]
Walmor Koller Export Manager
[email protected]
Naturovos
Solar Comércio e Agronegócio
Ltda. - Naturovos
RST 470, km 260
Salvador do Sul - RS
CEP 95750-000
Tel.: 55 51 3638-5500
Fax.: 55 51 3638-5501
www.naturovos.com.br
Anderson Muller Herbert International Sales
anderson.herbert@naturovos.
com.br
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