Berita - Swisscontact

Berita
WISATA
Cover story
A Hospitality
Coaching Program
for Hotels in Flores
4th Edition October - December 2015
04
Flores
CBT Sharing Between Sikka
District and Waturaka Village
07
Tanjung Puting
Babukung Festival
15
Toraja
16
Wakatobi
Swisscontact Board of
Galampa
Trustees
Toraja
Palaenga 1
WISATA - Tourism Development
for Visits
Selected
Destinations in Indonesia
WISATA Program
Content & Publisher's Note
Publisher
Ruedi Nuetzi
Swisscontact WISATA
Program Manager
Berita
WISATA
Apa Kabar
The WISATA program initiated a unique package as part of
quality and standard improvement. HoCo, a new hospitality
coaching program for small hotels and guesthouses. Through
a sequence of trainings and coaching, HoCo supports small
hotels and guesthouses to improve its working mechanism
and service quality targeting to be more competitive and
efficient; increase guest satisfaction, and learn the benefits
of low-cost and easy solutions to being environmentally
friendly.
Cover story
4th Edition October - December 2015
04
Flores
CBT Sharing Between Sikka
District and Waturaka Village
07
Tanjung Puting
Babukung Festival
A Hospitality
Coaching Program
for Hotels in Flores
15
Toraja
Swisscontact Board of
Trustees Visits Toraja
16
Cover
Training & coaching sessions of
HoCo with 5 small hotels and
guesthouses in Labuan Bajo,
Flores
Sesi pelatihan dan pendampingan
HoCo bersama 5 hotel dan guest
house kecil di Labuan Bajo, Flores
Wakatobi
Galampa Palaenga
Publisher
Swisscontact WISATA
Jl. Batur Sari No. 20SB, Sanur
Denpasar - Bali 80227
Indonesia
This edition highlights pilot activities of the HoCo program
in Labuan Bajo, Flores with five small hotels as participants
and you can observe how participants will benefit through
its implementation to improve quality and standard of their
workplace.
Photography
Happy reading and warmest regards from all of us.
Printer
Swisscontact WISATA
Dinas Pariwisata Wakatobi
Design & Layout
Swisscontact WISATA
PT Cintya Denpasar
Deputy Program Manager of Swisscontact WISATA presented about the progress on Toraja programs to regional stakeholder
Makassar
The project is supported by SECO in cooperation with Ministry of
Tourism, implemented by Swisscontact
*No part of this publication may be copied or reproduced in any form by
any means.
Progress on Toraja Programs Presented
to Regional Stakeholders
Contents
By Ferry Samosir – Deputy Program Manager
South Sulawesi’s Tourism and Culture Office along with the
Regional Secretariat’s Partnership Bureau on August 27, 2015
facilitated a focus group discussion to go over the developments of
programs that have been implemented in Toraja. During the half-day
meeting, the Makassar office presented updates and information on
progress that have been made for each targeted project outcomes,
exit survey results, as well as the vocational education program to
stakeholders at the provincial level. The meeting, expected to be held
three times in one year in the future, was attended by the destination,
marketing, and partnership departments under the Tourism Office of
South Sulawesi, representatives from the Makassar Tourism Office,
the South Sulawesi Development Planning Board (Bappeda), which
overlooks all ongoing NGO programs in the region, as well as the
Honorary Consul of Switzerland.
E
Dinas Kebudayaan dan Pariwisata Sulawesi Selatan bersama
dengan Biro Kerja Sama Sekretariat Daerah pada tanggal 27
Agustus 2015 memfasilitasi diskusi mengenai perkembangan
implementasi program di Toraja. Dalam pertemuan tersebut,
perwakilan dari kantor Makassar mempresentasikan kemajuankemajuan yang telah dicapai dari tiap proyek yang ditargetkan,
hasil exit survey, dan program pendidikan kejuruan pada pemangku
kepentingan di tingkat provinsi. Diskusi tersebut dihadiri oleh
bidang destinasi, marketing, dan kerja sama Dinas Pariwisata
Sulawesi Selatan, perwakilan dari Dinas Pariwisata Kota Makassar,
Bappeda Provinsi Sulawesi Selatan, Biro Kerja Sama Pemerintah
Sulawesi Selatan yang mengawasi seluruh program organinasi non
pemerintah di kawasan tersebut, serta Konsulat Kehormatan Swiss
di Makassar. Kegiatan serupa diharapkan dapat diadakan secara
regular setiap empat bulan.
I
04 Flores
CBT Sharing
Between Sikka
District and
Waturaka Village
08 Cover Story
07 Tanjung
Puting
Babukung
Festival
A Hospitality Coaching Program for
Hotels in Flores
2
WISATA - Tourism Development for Selected Destinations in Indonesia
15 Toraja
Swisscontact
Board of
Trustees Visits
Toraja
16 Wakatobi
Galampa
Palaenga
18 Vocational & Higher Education
First-Ever International Forum on Destination
Management Held in Bali
WISATA - Tourism Development for Selected Destinations in Indonesia
3
Flores
Participants of Internship Program on Community Based
Tourism from Sikka and Waturaka
Waturaka, Flores
Community Based
Tourism Sharing
Between Sikka District
and Waturaka Village
By Nadia Natasha – Intern from STP Bandung
E
Located at the foot of the Kelimutu volcano, Waturaka is a
growing destination in eastern Flores region that has successfully
developed community-based tourism, with the Muru Keba Waterfall,
Kolorongo hot springs, and agro tourism being among its most
appealing attractions.
Look at to its success, the village was selected to host a visitation
program that ran from September 29 to October 3, 2015 with a total
of 40 participants from tourism villages in Ende and Sikka districts.
Held as a capacity building and networking event, the activity is a
follow-up to earlier training programs held in the villages of Wolowiro
and Poma and is facilitated by the Sikka Tourism Office. Michael
Mane, head of the office’s partnership department, emphasized that
the visitation is aimed at expanding participants’ knowledge on ways
to develop the tourism industry in each of their areas. Involved in the
event were participants from the villages of Poma, Wolowiru, Sikka,
Humauta, and Wuliwutik—all of whom conducted a presentation on
their region’s tourism attractions—as well as the subdistrict head,
musolaki, and Sikka’s tourism awareness group.
The program also covered a three-day financial training, which was
delivered by Swisscontact Wisata program operation manager, Ida
Ayu Danik Suardhani, with the purpose of training locals on how
to manage income received from the development of tourism
attractions in the area. The visit culminated with a speech by
Wilhelmus Sirilus, head of the Sikka Tourism Office.
4
WISATA - Tourism Development for Selected Destinations in Indonesia
The winners of writing competition hold the prizes sponsored by Flores DMO
SMK Swakarsa Ruteng, Flores
Conquer The World Through Reading
By Shyerly Hariyanto – Project Officer Communications
Participants of financial training
Waturaka, Flores
I Terletak di kaki Kelimutu, Desa Waturaka adalah sebuah destinasi
wisata di Flores yang kini berkembang sukses dalam mengelola
pariwisata berbasis masyarakat, dengan Air Terjun Muru Keba,
pemandian air panas Kolorongo, dan agro wisata sebagai beberapa
atraksi menarik yang ditawarkan.
Dengan perkembangan tersebut, Waturaka dipilih menjadi tuan
rumah sebuah program kunjungan pada tanggal 29 September
hinga 3 Oktober 2015 yang diikuti oleh 40 perwakilan dari desa
wisata lainnya di Ende dan Sikka. Program tersebut merupakan
kegiatan lanjutan dari pelatihan yang sebelumnya pernah
dilangsungkan di Desa Wolowiro dan Poma dan bertujuan
meningkatkan kapasitas para peserta dan membangun kemitraan
antar desa. Michael Mane, selaku kepala bidang kerja sama
Dinas Pariwisata Kabupaten Sikka yang memfasilitasi kunjungan
tersebut, menyatakan bahwa tujuan dari program kunjungan
adalah untuk meningkatkan pengetahuan daerah-daerah tersebut
dalam mengembangkan daya tarik pariwisata mereka. Pihak-pihak
yang terlibat dalam program kunjungan ini antara lain adalah para
peserta dari Desa Poma, Wolowiru, Sikka, Humauta, dan Wuliwtarik,
yang juga berkesempatan memberikan presentasi mengenai daya
tarik wisata yang ditawarkan di masing-masing wilayah.
Pelatihan keuangan juga menjadi bagian dari rangkaian program
kunjungan, dipandu oleh Ida Ayu Danik Suardhani selaku manajer
program operasional Swisscontact Wisata. Pelatihan yang
berlangsung selama tiga hari tersebut bertujuan untuk memberikan
pengetahuan bagi para pelaku pariwisata lokal mengenai cara-cara
mengelola pendapatan yang diterima dari pengembangan daya
tarik wisata di tiap-tiap daerah. Acara ditutup dengan pidato oleh
Wilhelmus Sirilus selaku kepala Dinas Pariwisata Kabupaten Sikka.
E “Flores is an area where plants area able to grow with the kind
of quality that should not be overlooked by other regions. Coffee,
for example, is an important part of the local culture, one that has
become an important element that is present in every household.”
These lines are an excerpt from an essay written by Stephen, a
grade 11 student studying food and beverages at the Swakarsa
Ruteng vocational high school (SMK) who on December 12, 2015,
won a writing competition held by Swisscontact.
In a partnership with the school, Swisscontact initiated a writing
competition themed “Reading is to Know”, which is hoped to
raise awareness among the school’s teachers and staff on the
importance of creating a library that can nurture interest in reading
among students, improve students’ competency, as well as expand
their knowledge through the books provided at the library. As the
first move, Swisscontact handed over 550 books as supported tools
to develop the library.
A total of 29 students participated in the competition, where they
were required to get creative in writing an essay on their preferred
topic of interest. Separately, three teachers also participated in
a reading comprehension contest, where they were required to
present a book summary from their reading, an activity aimed at
encouraging teachers to learn new things and at helping them
discover solutions to issues within the school from the books that
were read.
“We thank Swisscontact for organizing the event and we hope
participants who have joined these activities are able to share their
experience with their friends,” said Kanisius Wirawan, curriculum
vice principal of SMK Swakarsa Ruteng.
Winners of the contest were announced on December 14, 2015,
which also received positive feedback from school principal, Mr.
Donatus Renggo. Prizes offered to the winners were sponsored by
the Flores DMO.
I “Flores adalah wilayah di mana tanaman dapat tumbuh dengan
kualitas yang tidak dapat diremehkan dari wilayah lain. Misalnya
kopi, yang sangat terkenal bagi masyarakat setempat di mana kopi
menjadi salah satu unsur yang harus ada di setiap rumah.” Tulisan
tersebut adalah kutipan dari artikel karya Stephen, siswa kelas
XI tata boga SMK Swakarsa Ruteng yang memenangkan lomba
menulis artikel pada 12 Desember 2015 lalu.
Kegiatan tersebut merupakan salah satu aktivitas yang diinisiasi
oleh Swisscontact dalam program kerja sama dengan SMK
Swakarsa. Kegiatan yang mengangkat tema “Kuasai Duniamu
dengan Membaca” ini diadakan dengan tujuan untuk membangun
kesadaran pihak sekolah mengenai pentingnya program perbaikan
perpustakaan untuk menciptakan sebuah ruang yang dapat
menyalurkan minat baca, serta untuk meningkatkan kompetensi
serta wawasan siswa dan guru dengan buku yang tersedia. Untuk
mengawali program ini, Swisscontact menyerahkan 550 buku
sebagai alat pendukung pengembangan perpustakaan.
Diikuti oleh 29 siswa, para peserta didorong untuk mengembangkan
kreatifitas dalam menulis sesuai minat mereka. Selain itu, tiga
orang guru dari SMK Swakarsa Ruteng juga turut mengikuti lomba
merangkum bacaan dari sebuah buku, kegiatan yang bertujuan
menambah wawasan baru dan mendorong para guru untuk
menemukan solusi bagi masalah yang terjadi dalam sekolah melalui
bacaan tersebut.
“Kami sangat berterima kasih kepada Swisscontact yang telah
menyelenggarakan acara ini dan berharap peserta yang mengikuti
kegiatan ini dapat membagikan kepada teman yang lain,” ucap
Bapak Kanisisus Wirawan, wakil kepala sekolah bidang kurikulum.
Pengumuman pemenang dilangsungkan pada 14 Desember 2015
dan mendapat apresiasi yang besar dari Bapak Donatus Renggo
selaku kepala sekolah. Flores DMO mensponsori hadiah yang
diberikan kepada pemenang lomba.
WISATA - Tourism Development for Selected Destinations in Indonesia
5
Tanjung Puting
Food cover sold as local ethic souvenir from Kotawaringin Barat
Kotawaringin Barat, Pangkalan Bun
Food Covers Find New Life as Unique
Souvenirs from Kotawaringin Barat
By Oxa Faradila Ramadhani – Intern from STP Bandung
E
Food covers have come a long way
from serving its function of keeping food
on tabletops away from unwanted visitors.
At traditional wedding parties in Central
Kalimantan, food covers are often used
as decorative accessories—replete with
flowers, leaves, beads, and letters attached
to them, tailor-made upon request. Today,
however, this must-have kitchen item,
known locally as tudung saji, have become
a local ethnic handicraft sold to tourists as
souvenirs.
In the Mendawai neighborhood of
Pangkalan Bun, Kotawaringin Barat,
food covers made of rampias (nypa
frutican) leaf are among the most soughtafter local handicrafts and are sold to
both local and international tourists at
a price of approximately Rp15.000 to
Rp500.000 a piece, depending on its size.
While popular, however, there remains a
decreasing number of artisans producing
this traditional craft as its popularity
seem to have waned among the younger
generation. Local artisans would therefore
gladly welcome anyone interested in
learning the art of making beautiful food
covers at their workshops.
I Tudung saji tidak hanya berfungsi
sebagai penutup makanan. Di Kabupaten
Kotawaringin Barat, kerajinan tradisional
berbahan dasar daun rampias (nipah)
ini menjelma menjadi cinderamata yang
diminati oleh wisatawan dalam dan
luar negeri. Awalnya, kerajinan etnik
ini digunakan dalam acara pernikahan
sebagai dekorasi dinding dengan hiasan
manik-manik berbentuk bunga, daun,
huruf, dan sebagainya sesuai pesanan.
Seiring berjalanannya waktu, tudung saji
mulai diperjualbelikan dan menjadi oleh-
oleh khas Kotawaringin Barat.
Sayangnya, saat ini kerajinan khas yang
dijual dengan kisaran harga Rp 15.000
hingga Rp 500.000 ini dibuat oleh para
manula saja dengan jumlah pengrajin
yang semakin sedikit. Pengrajin tudung
saji banyak ditemui di daerah Mendawai,
Pangkalan Bun dan mereka sangat
menyambut baik bagi siapapun yang
tertarik mempelajari cara membuat
kerajinan ini, termasuk memberikan
pelatihan kepada para wisatawan yang
ingin belajar langsung saat ke sana.
6
WISATA - Tourism Development for Selected Destinations in Indonesia
Bukungs dance on the Babukung Festival
Lamandau, Kalimantan Tengah
Preserving, Promoting
Lamandau Culture
through Babukung
Festival
By Oxa Faradila Ramadhani – Intern from STP Bandung
Hj. Nur Bakti, one of food cover artisan
E
Up to 1,000 bukung participated while local community from
88 surrounding villages were in attendance on October 11, 2015,
at the second Babukung Festival, a program aimed to preserve
Kalimantan Tengah culture and promote Lamandau’s range of
tourism offerings.
The annual festival, which broke a MURI (Indonesian Museum of
Records) record, saw locals come together to perform as bukungs—
men wearing masks of local animals such as a hornbill, pig, monkey,
bird, bay, and prawns, among others—in a dance ritual typically
held as part of a funeral ceremony for an individual from within the
Dayak Tomun community. Called babukung, the ritual is a symbol of
joy and togetherness where a bukung would dance to unique beats
and sounds made using bamboo sticks as a means of comforting
the grieving family.
Kalimantan Tengah governor opened the festival, which was held at
the Nangabulik Square in Kalimantan Tengah’s Lamandau district
and involved judges from STSI Jogjakarta.
I
Sebanyak 1.000 bukung berpartisipasi dan masyarakat dari
88 desa sekitar meramaikan Festival Babukung pada 11 Oktober
2015 di Alun-alun Nangabulik, Kabupaten Lamandau, Kalimantan
Tengah. Digelar selama tiga hari berturut-turut, festival kedua ini
merupakan bagian dari usaha pelestarian budaya masyarakat
Dayak Lamandau, khususnya Dayak Tomun, sekaligus sarana
promosi potensi wisata Kabupaten Lamandau.
Bukung adalah sebutan orang yang mengenakan topeng unik dalam
berbagai wujud binatang yang dikenal masyarakat lokal, seperti
rangkong, babi, monyet, burung, bahkan udang dalam ritual upacara
kematian masyarakat Dayak Tomun. Sebagai simbol kebahagiaan
dan kebersamaan masyarakat Dayak, sambil menggoyangkan
bambu panjang yang menghasilkan bebunyian unik, para bukung
akan menari untuk menghibur keluarga yang berduka.
Acara tahunan tersebut berhasil memecahkan rekor MURI
(Museum Rekor Indonesia) dan dibuka oleh Gubernur Kalimantan
Tengah, sementara kelompok juri dihadirkan dari STSI Jogjakarta.
WISATA - Tourism Development for Selected Destinations in Indonesia
7
Cover Story
A Hospitality Coaching Program
for Hotels in Flores
By Shyerly Hariyanto – Project Officer Communications
EWhile beautiful and noteworthy sites may be essential
elements in attracting tourists to a certain destination,
the existence of solid hospitality services built around
them, including the availability of accommodations
whose quality and standards meet the needs of
visitors, is also an important element that marks the
success of a tourism destination. Unfortunately, this
aspect of tourism development continues to be a
challenge across many destinations in Indonesia,
including Flores, which is a popular tourism destination
that cunts access to the Komodo National Park and
Kelimutu as two of its top attractions.
In an exit survey developed by Swisscontact WISATA,
25 percent of visitors in Flores highlighted the need
for better quality and variety of accommodation on the
island. It is based on this demand that the DMO Flores
has come together with the Indonesian Hotel and
Restaurant Association’s (PRHI) Manggarai Barat
branch to implement a pilot Hospitality Coaching
(HoCo) program that runs from November 2015 to
March 2016.
HoCo was developed by Swisscontact in close
cooperation with Flores DMO, in reference to ILO’s
Sustaining Competitive and Responsible Enterprises
(SCORE) program, which is a global technical
assistance program initially developed for medium- to
large-scale enterprises in the manufacturing sector.
HoCo is a program for small hotels and guesthouses
that sets out to support these businesses to become
more competitive and efficient, enable them to
improve guest satisfaction, and teach them the
benefits of using simple and low-cost solutions
to being environmentally friendly. HoCo begins
with a personalized business assessment for each
participant in order to measure the impact of the
program and subsequently adapts the training to
cater to individual challenges faced by the different
participating businesses.
The training program includes workshops that
offer practical information through interactive
group activities as well as discussions where each
participating hotel is required to create an own
action plan to tackle challenges in their workplace.
In in-house coaching visit, activities are tailored to
the needs of the participating business and offer
one-on-one intensive guidance by a HoCo trainer
who assists in the implementation of action plans
and in finding solutions. HoCo training program has
a maximum of five participating businesses, ranging
from small hotels to guesthouses with a maximum
of 15 employees and a minimum of one staff. It is
hoped that by involving members of the management
and staff in the training cycle, as well as through the
creation of hotel improvement teams, HoCo could
have a positive impact in creating business operations
that are more sustainable.
Coaching session on workplace cooperation with the staffs of Matahari Hotel
Labuan Bajo, Flores
8
WISATA - Tourism Development for Selected Destinations in Indonesia
Coaching session on workplace cooperation with the staffs and manager of CF Komodo Hotel
Labuan Bajo, Flores
Coaching session on workplace cooperation with the staffs of Green Perundi Hotel
Labuan Bajo, Flores
I
Daya tarik wisata yang mengagumkan
merupakan
faktor
penting
yang
mempengaruhi
minat
turis
untuk
mengunjungi sebuah destinasi. Namun
guna menciptakan industri pariwisata yang
berkelanjutan, adanya pelayanan pariwisata
yang
baik,
tersedianya
akomodasi
berkualitas dan sesuai dengan standar
yang diharapkan oleh pengunjung, juga
merupakan elemen penting yang menandai
keberhasilan sebuah destinasi. Sayangnya,
hal tersebut kerap menjadi tantangan bagi
sektor pariwisata di berbagai destinasi,
termasuk Flores, pulau yang kerap menjadi
tujuan turis lokal dan internasional yang
hendak mengunjungi Taman Nasional
Komodo dan Kelimutu.
Dalam
sebuah
exit
survey
yang
dikembangkan oleh Swisscontact WISATA,
sebanyak 25 persen wisatawan Flores
merasakan perlunya akomodasi yang lebih
bervariasi dan berkualitas. Untuk memenuhi
harapan tersebut, DMO Flores bersama
dengan Perhimpunan Hotel dan Restoran
Indonesia (PHRI) Manggarai Barat
mengimplementasikan program Hospitality
Coaching (HoCo) di Flores sebagai proyek
percontohan selama November 2015
hingga Maret 2016.
HoCo dikembangkan oleh Swisscontact
bekerja sama dengan DMO Flores,
dengan merujuk pada program Sustaining
Competitive and Responsible Enterprises
(SCORE) dari ILO, sebuah program teknik
bantuan global yang awalnya dicetuskan
untuk usaha kecil menengah dalam sektor
manufaktur. Dalam implementasinya di
bidang pariwisata, HoCo adalah sebuah
program pembinaan untuk hotel-hotel
kecil dan guesthouse yang bertujuan
mendukung usaha-usaha kecil tersebut
agar lebih efisien dan memiliki daya saing,
mampu meningkatkan kepuasan tamu,
dan untuk membantu para pelaku usaha
tersebut menyadari manfaat dari solusi
mudah dan murah untuk menjadi usaha
WISATA - Tourism Development for Selected Destinations in Indonesia
9
Cover Story
The HoCo
Training and
Coaching
Coaching session on service quality with the staffs of Green Perundi Hotel
Labuan Bajo, Flores
Trainers and participants of first HoCo training on workplace cooperation
Labuan Bajo, Flores
Coaching session on workplace cooperation with the staffs
of Komodo Indah Hotel
Labuan Bajo, Flores
yang ramah lingkungan. Guna mendapatkan
mendapatkan penilaian yang sesuai,
rangkaian kegiatan HoCo dimulai dengan
penilaian usaha peserta yang disesuaikan
dengan berbagai tantangan yang dihadapi
tiap hotel.
Dalam sesi loka karya, para peserta
mempelajari berbagai informasi praktis
melalui kegiatan-kegiatan kelompok yang
interaktif serta diskusi yang mengharuskan
peserta untuk membuat rencana aksi
10
dalam menghadapi tantangan di tempat
kerja. Sebagai lanjutan dari sesi loka karya,
Pelatih kemudian mengadakan kegiatan
pembinaan, di mana dalam kunjungan
tersebut disesuaikan dengan kebutuhan
tiap usaha. Pelatih juga menawarkan
bimbingan intensif perorangan dalam
mengimplementasikan rencana aksi dan
membantu tiap usaha menemukan solusi
untuk tantangan-tantangan yang dihadapi.
Program HoCo dapat menampung paling
WISATA - Tourism Development for Selected Destinations in Indonesia
banyak lima hotel kecil dan guest house
yang mempunyai maksimal 15 karyawan
dan minimal satu karyawan. Melalui
keterlibatan dari pihak pengelola dan staf
dalam program pelatihan, serta dengan
adanya tim naik kelas, diharapkan program
HoCo dapat meningkatkan operasional
usaha-usaha
para
peserta
secara
berkelanjutan.
E
The HoCo program covers three different issues, all of which
are explored across a series of activities that include both training
workshops and in-house coaching sessions. The first workshop
addressed the issue of workplace cooperation and took place at
Jayakarta Hotel, Labuan Bajo, on November 18, 2015. Five hotels
participated in the training, namely the Matahari Hotel, CF Komodo
Hotel, Surya Hotel, Green Perundi Hotel, and Komodo Indah Hotel.
Representatives of these properties had the opportunity to learn the
importance of team work and communication in solving workplace
problems, as well as ways to improve their businesses through what
is called the 5S strategy (Sort, Set in place, Shine, Standardize,
Sustain), and techniques of measuring changes that have been
made. As a follow-up to this training session, in-house coaching
activities were held, where trainers paid participating businesses a
visit and assisted their teams in implementing action plans that had
been developed during the workshop session.
The second training workshop touched on the issue of service
quality and human resources management and was conducted
at the Luwansa Beach Resort in Labuan Bajo on December 8,
2015. During this session, the trainer highlighted the importance
of human resources management, as well as service quality and
customer satisfaction. Participants were also taught to use simple
tools in measuring customer satisfaction, such as by using customer
feedback forms. Komodo Indah Hotel emerged as the participant that
showed the most progress in implementing their action plan during
the session and received a prize from the Flores DMO. These changes
were measured from the improved cleanliness of guestrooms and
the living room, and in the better organization of items. “We expect
to implement what HoCo has taught us and improve the hotel. We
expect that more guests will come and stay longer at our hotel,” said
Wiya, a Komodo Indah Hotel staff.
For the program to achieve its goal, appropriate teaching strategies
had to be implemented. Trainers made sure to involve participants
in a learning-by-doing approach, as well as in an integrated learning
methodology that they also hope would better motivate participants.
DMO Flores has also trained a number of local trainers as a capacity
building effort and to ensure the sustainability of the HoCo program,
which is expected to continue in the long run. A total of four would-be
local trainers were given the chance to gain deeper understanding of
the HoCo coaching method and the specific training contents. Local
trainers are hoped to help participants in tackling challenges in their
businesses as well as improve the quality of their properties.
WISATA - Tourism Development for Selected Destinations in Indonesia
11
Cover Story
Second HoCo training session on service quality and human resources management.
Labuan Bajo, Flores
Udin
Manager of Green
Perundi Hotel
“Green Perundi needs to learn to improve
the quality of its services in order for
tourism, especially in Labuan Bajo. HoCo
was very helpful in assisting hotels to
improve our services, cleanliness, guest
reception, and in responding to guest
complaints.”
“Green Perundi perlu belajar untuk bisa
meningkatkan pelayanan lebih baik
supaya pariwisata, khususnya di Labuan
Bajo, lebih bagus lagi. HoCo sangat
membantu hotel untuk meningkatkan
pelayanan, kebersihan, cara menerima
tamu, dan menanggapi keluhan tamu.”
Vero
Owner of CF
Komodo Hotel
Pelatihan dan
Pembinaan
HoCo
Program HoCo menyorot tiga tema utama
yang dipelajari melalui beberapa sesi loka
karya dan program kunjungan pembinaan.
Sesi loka karya pertama menyorot isu
kerjasama di tempat kerja, dan diadakan
pada tanggal 18 November 2015 di Hotel
Jayakarta. Lima hotel berpartisipasi dalam
program HoCo yang pertama ini, yaitu
Matahari Hotel, CF Komodo Hotel, Surya
Hotel, Green Perundi Hotel, and Komodo
Indah Hotel. Para peserta berkesempatan
mempelajari pentingnya kerja sama dan
komunikasi dalam memecahkan masalah,
strategi 5S dalam pengembangan bisnis
(Sisih, Susun, Sasap, Sosoh, Suluh) dan juga
beberapa metode yang dapat digunakan
12
untuk mengukur berbagai perubahan yang
nantinya akan dilakukan.
Loka karya kedua didakan di Luwansa
Beach Resort pada tanggal 8 Desember
2015, membahas pengelolaan sumber
daya manusia serta kualitas pelayanan.
Dalam sesi ini, para pelatih menyampaikan
pentingnya perhatian akan kualitas
pelayanan dan kepuasan pelanggan, dan
mengajarkan penggunaan metode-metode
sederhana dalam meningkatkan pelayanan,
yaitu dengan penggunaan lembar kritik
dan saran yang nantinya diisi oleh para
pengunjung. Pada sesi kedua tersebut,
Hotel Komodo Indah memenangkan
penghargaan dari Flores DMO sebagai
hotel yang menunjukkan kemajuan terbesar
dalam mengimplementasikan berbagai
rencana yang dibuat pada sesi loka karya
awal. Perubahan terlihat dari meningkatnya
kebersihan kamar dan ruang tengah, serta
penyusunan barang-barang di gudang.
“Kami berharap bisa melaksanakan apa
WISATA - Tourism Development for Selected Destinations in Indonesia
yang diajarkan untuk membangun hotel
dengan baik. Kami berharap agar lebih
banyak tamu yang datang dan menginap
lebih lama,” tutur Wiya, seorang karyawati
dari Hotel Komodo Indah.
Untuk memastikan tercapainya tujuan
program HoCo, para pelatih menggunakan
pendekatan yang aktif dan terintegerasi yang
diharapkan dapat memotivasi para peserta.
DMO Flores juga membina beberapa
pelatih-pelatih lokal guna membangun
kapasitas masyarakat setempat dan untuk
memastikan keberlanjutan program HoCo
ke depannya. Selama proses pembinaan
tersebut, empat kandidat pelatih lokal
berkesempatan
mempelajari
metode
pengajaran dan pembinaan HoCo serta
materi pelatihan secara mendalam. Para
pelatih lokal diharapkan dapat membantu
peserta HoCo dalam mengatasi tantangan
di tempat kerja dan memperbaiki kualitas
pelayanan di hotel mereka.
Ana
Staff at Komodo
Indah Hotel
“After two days of training and coaching,
I’m glad to learn about improvements that
can be made, especially within this hotel.
I would like to thank you for enabling me
to learn more about the tourism industry,
especially about hospitality.”
“Setelah dua pelatihan kemarin, saya
merasa lega melihat perubahan yang
bisa dilakukan di hotel ini. Saya sangat
senang dan berterima kasih karena
saya bisa mendalami ilmu pariwisata
khususnya di bagian perhotelan lebih
dalam lagi.”
Ena
Receptionist at
Surya Hotel
“We are glad to have someone pay
attention to our work, because all this
time we’ve only done things on our own
and learned independently. HoCo was
able to motivate us.”
“I was interested to join HoCo as
there are so many aspects that can be
improved from this hotel, such as daily
teamwork, communication, and the
servicing of guests.”
“Kami senang karena ada yang
memperhatikan kami, karena selama
ini saya berjalan sendiri, belajar sendiri
dalam usaha kecil kami, sehingga
dengan HoCo ini bisa memotivasi kami.”
“Saya tertarik ikut HoCO karena hotel
masih banyak kekurangan mengenai
bagaimana cara kerja sama harian,
komunikasi, dan pelayanan kepada
tamu.”
What
they
said?
Rusding
Manager at Matahari
Hotel
“The tight competition in the hospitality
industry triggered me to improve the
management of our property. I hope the
things that were taught during HoCo
could be implemented in our hotel as we
get better in our management, facility,
services, in recruiting human resources
as well as in handling online promotion.”
“Persaingan hotel yang semakin ketat
memacu saya untuk memperbaiki tata
kelola di hotel kami. Harapannya, apa
yang diajarkan di HoCo bisa dipraktekan
di hotel kami sambil kami menyiapkan
pengelolaan yang bagus, fasilitas,
pelayanan, rekruitmen SDM, dan promosi
online.”
Sefnitta
Flores DMO
Edi Purnomo
One of the Master
Trainers
“Participants were very enthusiastic
towards making improvements in their
hotels. This can be seen in the progress
that’s been made. The existence of local
trainers will also be very helpful.”
“Para peserta sangat bersemangat untuk
memperbaiki hotel mereka. Hal ini dapat
terlihat dalam kemajuan yang telah
mereka buat. Keberadaan dari pelatih
lokal akan sangat membantu.”
“Participants have started putting into
practice the things that were taught
during the training. Hotels have put
together and implemented their action
plans and the coaching activities help
them in ensuring that these plans can be
implemented sustainably.”
“Para peserta sudah mulai mengadaptasi
apa yang diajarkan saat pelatihan. Hotel
sudah menyusun dan melaksanaan
rencana aksi dan kegiatan pendampingan
membantu agar rencana tersebut dapat
dilakukan secara berkelanjutan.”
WISATA - Tourism Development for Selected Destinations in Indonesia
13
Cover Story
Toraja
Ms. Lisa Gordon Davis delivered hospitality skill training on housekeeping to the participants
Denpasar, Bali
A Housekeeping Workshop
for Trainers in Denpasar
By Shyerly Hariyanto – Project Officer Communications
Excellent skills and a positive attitude are both important elements
to have when it comes to providing the finest services for guests in
the hospitality industry. In a move to improve the qualifications of
workers in the industry, Swisscontact WISATA developed a set of
technical skill trainings on the topics of housekeeping, food and
beverage, cooking, and guest reception. The technical skill training
module on housekeeping has been finalized and successfully been
tested. The module has been developed in reference to training
material from the global HITT (High Impact Tourism Training)
initiative.
On November 20, 2015, a two-day training of trainers (ToT)
program on housekeeping was held at SMKN 3 Denpasar, Bali.
The program is focused on improving the capacity of local trainers,
who will then be able to transfer the knowledge learned from the
workshop to beneficiaries in their respective destinations. During
the event, trainers had the opportunity to learn from Lisa Gordon
Davis, an international training consultant from South Africa who is
also one of HITT Cambodia’s leading consultants.
Those who participated in the training include related project
officers of Swisscontact WISATA, representatives of model SMKs
(vocational schools), as well as Edi Purnomo, who is set to be a
master trainer and will subsequently be responsible for training
local trainers in the destinations. Based on the high impact training
methodology, the program taught participants how to involve
trainees in a learning-by-doing approach and how to connect
lessons to practical work experiences through demonstrations and
fun games.
E
14
WISATA - Tourism Development for Selected Destinations in Indonesia
Keterampilan dan perilaku yang baik adalah dua hal penting
untuk memastikan para pengunjung mendapatkan pelayanan
yang terbaik dalam sebuah usaha pariwisata. Untuk meningkatkan
keterampilan dan kualifikasi para pekerja, Swisscontact WISATA
mengembangkan modul pelatihan keterampilan yang meliputi
bidang tata graha, makanan dan minuman, masak memasak, serta
penerimaan tamu. Modul pelatihan ketrampilan tata graha telah
selesai dan berhasil diujicobakan. Modul tersebut dikembangkan
dengan referensi materi pelatihan inisiatif global HITT (Pelatihan
Pariwisata Berdampak Besar).
Pada 20 November 2015, sebuah pelatihan tata graha diadakan
di SMKN 3 Denpasar, Bali, selama dua hari. Pelatihan ini bertujuan
mengembangkan dan meningkatkan kemampuan para pelatih lokal,
yang kemudian akan membagikan pengetahuan yang didapatkan
dari pelatihan tersebut pada pihak-pihak terkait di destinasi mereka
masing-masing. Para peserta pelatihan berkesempatan belajar
langsung dari Lisa Gordon Davis, seorang konsultan pelatihan
internasional dari Afrika Selatan yang sekaligus merupakan
konsultan unggul dari HITT Kamboja.
Peserta yang hadir antara lain staff terkait dari Swisscontact WISATA,
perwakilan dari SMK model, serta Edi Purnomo yang disiapkan
untuk menjadi pelatih utama dan bertanggung jawab melatih para
pelatih-pelatih lokal di destinasi nantinya. Berdasarkan metodologi
pelatihan berdampak besar, para para hadirin dilatih untuk dapat
melibatkan peserta secara aktif dengan berbagai kegiatan praktek
langsung dan juga dilatih untuk dapat menghubungkan hal-hal
yang dipelajari dengan pengalaman kerja melalui demonstrasi dan
berbagai permainan interaktif yang menarik lainnya.
I
Member of Borad of Trustees Swisscontact WISATA, and local stakeholder on a visit to Toraja
Toraja
Swisscontact
Board of Trustees
Visits Toraja
By Tri Laksono Juliharto – PO External Destination Marketing
The Swisscontact Board of Trustees (BoT) on November 25 to
27, 2015 took a trip to Toraja for an annual visit, accompanied by
Swisscontact WISATA program manager Ruedi Nuetzi and deputy
program manager Ferry Samosir. The visit kicked off with a brief
meeting with the team at Swisscontact’s Toraja office and was
followed by a visit to the Eran Batu vocational high school (SMK),
one of the partnering SMKs in the region. Board president Heinrich
Lanz inaugurated SMK Eran Batu’s school library, which was
completed in a library improvement program that was initiated by
Swisscontact.
E
In a visit to Sesean Suluoara, a community-based tourism area,
members of the board were welcomed by a Manganda’ dance and
were served traditional Toraja food for lunch, before a local guide
named Simon took the group to visit Lo’ko’ Mata’, a burial area
where bodies of the dead are stored inside a giant stone. Simon is
one of the local guides who had joined an English class facilitated
by Swisscontact to improve their skills in guiding visitors in the area.
An informal dinner was later held at Heritage Hotel to conclude
the trip, attended by representatives from Toraja DMO, the tourism
office, and other tourism stakeholders in the region. Board member
Anna Christine Crole-Rees noted the Sesean Suluoara as one of
the highlights of the Toraja visit.
I Dewan Kepercayaan (BoT) Swisscontact mengadakan kunjungan
ke Toraja pada 25-27 November 2015 lalu dalam rangka kunjungan
tahunan yang juga dihadiri oleh Ruedi Nuetzi selaku manajer
program Swisscontact WISATA dan Ferry Samosir selaku deputi
manajer program. Kunjungan diawali dengan pertemuan singkat
dengan tim kantor Toraja dan dilanjutkan dengan kunjungan ke
SMK Eran Batu sebagai salah satu SMK partner. Heinrich Lanz
selaku ketua dewan meresmikan perpustakaan sekolah yang
pengerjaannya belum lama diselesaikan dalam program perbaikan
perpustakaan yang diinisiasi Swisscontact.
Sementara itu, dalam kunjungan ke Sesean Suluoara’, sebuah area
pariwisata berbasis masyarakat, para anggota dewan disambut
dengan tarian Manganda’ dan disuguhi makanan tradisional Toraja
oleh para pemangku kepentingan lokal, sebelum mengunjungi Lo’ko’
Mata’, kuburan dalam batu raksasa, dalam perjalanan yang dipandu
oleh Simon. Simon adalah salah satu dari beberapa pemandu
wisata lokal yang mengikuti kelas Bahasa Inggris, sebuah kegiatan
yang difasilitasi oleh Swisscontact dalam rangka mengembangkan
keterampilan para pemandu lokal.
Menutup rangkaian acara kunjungan, sebuah acara makan malam
informal diadakan di Hotel Heritage, diikuti oleh perwakilan
dari Toraja DMO, Dinas Pariwisata, dan pemangku kepentingan
pariwisata lainnya. Anna Christine Crole-Ress, salah seorang
anggota dewan, memberikan pujian atas kunjungna ke Toraja,
terutama perjalanan ke Sesean Suluoara, yang menurutnya sangat
menarik dan bernilai.
WISATA - Tourism Development for Selected Destinations in Indonesia
15
Wakatobi
Galampa Palaenga
a Veranda of Creativity for Craftsmen in Tomia Island
By Shyerly Hariyanto – Project Officer Communications
Weavings made by artisans in Tomia Isaland
Tomia Island, Wakatobi
Swisscontact
Connects CBT with the
Tourism Businesses
berkumpul untuk mendiskusikan berbagai kendala yang dihadapi,
antara lain masalah modal, fasilitas, pemasaran, keterampilan, bahan
baku, serta pengembangan produk. Pada perkumpulan tersebut,
seorang pengrajin menyampaikan bahwa hasil penjualan kerajinan
masih belum bisa memenuhi kehidupan sehari-hari para pengrajin,
sehinga sejauh ini hanya dapat dijadikan pekerjaan sampingan.
Nantinya, Galampa Palaenga diharapkan dapat menjadi wadah
penyelesaian masalah-masalah tersebut dengan mengadakan
berbagai pelatihan, seperti pengelolaan keuangan, kemitraan,
strategi pemasaran, dan peningkatan keterampilan.
Bapak Camat Tomia, Bapak Safiuddin turut hadir dalam acara
tersebut dan menekankan perlunya strategi pemasaran yang baik
agar masyarakat dapat merasakan peningkatan kesejahteraan
sebagai pengrajin. Beliau juga menegaskan, “Pemerintah setempat
akan menyiapkan satu lokasi untuk memasarkan berbagai hasil
kerajinan masyarakat Pulau Tomia secepatnya.”
Ms. Mursida, Chief of Kepo’oli presented about tourism
package offered in Liya Togo
Wangi-wangi Island, Wakatobi
By Asri Kasim – Field Office Manager Wakatobi
One of artisan in Tomia Island showed his handmade handicraft sold as souvenir
Tomia Island, Wakatobi
With the breathtaking Hu’untete and Marimabu beaches, as well
as the production of handicrafts by the local community, Tomia
Island has become a leading destination for travelers who have set
their eyes on Southeast Sulawesi’s Wakatobi National Park. But
while it may have a lot to offer, the lack of market access remain an
issue for the region’s craftsmen whose production—from bamboo
bags and mats to wooden keychains—continues to hinge mainly on
the orders they receive, a big bulk of which today comes solely from
the government.
Answering to the need to develop Tomia’s crafts sector as a
supporting element to the island’s tourism scene, Swisscontact on
October 22, 2015 initiated the establishment of a local craftsmen
association. Named Galampa Palaenga, which means a “veranda
of creativity”, the activity saw craftsmen come together to discuss a
range of challenges faced in the industry, such as a lack of capital,
facilities, marketing, skills, raw material, and product development.
According to a participant, the business of producing and selling such
crafts is yet to be sustainable enough for craftsmen to do it as their
full-time livelihood and main source of income. The establishment
of the association is therefore expected to help solve such issues
through a series of trainings on financial management, partnership,
E
16
WISATA - Tourism Development for Selected Destinations in Indonesia
marketing strategy, and capacity building, among others.
Attending the event was Head of Tomia Subdistrict, Mr. Safiuddin,
who emphasized the importance of focusing on a marketing strategy
to ensure locals could see their welfare as craftsmen improve. He
also added, “We will prepare a place dedicated to selling local crafts
in the region.”
Pulau Tomia, dengan keindahan Pantai Hu’untete dan Marimabu,
serta banyaknya hasil kerajinan karya masyarakat setempat, kini
menjadi salah satu tujuan wisata unggulan di Wakatobi, Sulawesi
Tenggara. Namun meski memiliki banyak potensi pariwisata,
keterbatasan akses pasar bagi para pengrajin di Wakatobi,
khususnya di pulau Tomia, kerap menjadi masalah bagi mereka
yang saat ini memproduksi kerajinan—seperti tenun, tas dan tikar
bambu, juga gantungan kunci kayu—yang sejauh ini didominasi
oleh pesanan dari kalangan pemerintah.
Untuk menjawab kebutuhan pengembangan sektor kerajinan
sebagai salah satu pendukung kepariwisataan, Swisscontact pada
tanggal 22 Oktober 2015 menginisiasi pembentukan asosiasi
pengrajin Pulau Tomia. Dinamakan Galampa Palaenga, yang berarti
“teras kreativitas”, dalam kegiatan organisasi tersebut para pengrajin
I
E
As a community-based tourism (CBT) management in Liya
Togo, Kepo’oli is aware of the importance of building partnerships
and cooperation among related businesses in an effort to create a
sustainable tourism system. On December 14, 2015, a workshop
on partnership building was arranged by Swisscontact for Kepo’oli
on Wangi-Wangi Island in Wakatobi, Central Sulawesi, bringing
together a number of local tourism businesses such as dive
operators, hotels, and resorts.
During the workshop, Kepo’oli presented a selection of tourism
packages that range from natural sites, local heritage, and culture,
including local activities, crafts, and culinary experiences as
tourism attractions that can potentially be offered to visitors. The
businesses in attendance responded with high enthusiasm, as
witnessed from their words of appreciation as well as feedback
on possible improvements that can be made to Liya Togo’s tourism
packages. As a follow up to the program, a discussion will be held
on the matter of creating a written agreement between CBT Liya
Togo and any interested businesses.
I
Kepo’oli sebagai komunitas pengelola pariwisata berbasis masyarakat (CBT) di Liya Togo menyadari pentingnya kemitraan dan
kerjasama antar pelaku usaha sebagai bagian dari upaya membangun sistem kepariwisataan yang berkelanjutan. Swisscontact pada
14 Desember 2015 memfasilitasi sebuah loka karya guna membangun kerja sama antara Kepo’oli dan pelaku usaha pariwisata seperti
operator selam, hotel, dan resort yang diadakan di Pulau Wangi-wangi, Wakatobi, Sulawei Tengah.
Pada kesempatan tersebut, Kepo’oli mempresentasikan paket wisata mereka mulai dari keindahan alam, peninggalan sejarah, dan
budaya, termasuk berbagai aktivitas masyarakat, kerajinan, hingga kuliner lokal yang menjadi daya tarik bagi pengunjung. Antusias pelaku
usaha sangat nampak dari berbagai apresiasi dan masukan yang disampaikan untuk menyempurnakan paket wisata di Desa Liya Togo.
Rencananya, kegiatan tersebut akan ditindaklanjuti dengan pembahasan kesepakatan tertulis antara CBT Liya Togo dengan pelaku usaha
yang berminat.
WISATA - Tourism Development for Selected Destinations in Indonesia
17
Vocational & Higher Education
Success Story
Committees, speakers, and partners of Bali Tourism Forum International
Nusa Dua, Bali
First-Ever International Forum on Destination
Management Held in Bali
E
The Bali Tourism Forum International (BTFI), the world’s first
international forum on the issue of destination management, landed
on the island of the gods on November 25 to 27, 2015, under
the theme “The First World Destination Management Outlook.”
Organized by the Nusa Dua Bali Tourism College (STPNB) and
the Tourism Research Consortium of Udayana University, the
event brought together both local and international speakers
and participants with the aim of enhancing tourism destinations’
competitive edge and to ensure the development of sustainable and
inclusive tourism practices in destinations across Asia-Pacific and
around the world.
During the pre-event, Swisscontact, together with Alastair Morrison,
a distinguished professor from Purdue University and CEO of
International Studies Association (ITSA), initiated a number of
workshops on destination management issues. Swisscontact also
facilitated Shassy Cahyani, a tourism destination studies student
from Bandung Tourism College (STP Bandung) in presenting her
research titled “The Effect of Bio-rock Reed Restoration on Tourist
Travel Decisions at Pemuteran Bay, Bali.” Shassy was among the
60 individuals selected to deliver a presentation at the event and
receive positive feedback from the audience.
Speakers coming from a wide range of international background
also presented talks on various issues during the forum, such as
“Crisis Management for Destinations and DMOs” by Professor Lori
Pennington-Gray from Florida University; “Destination Management
and DMOs Challenges in Indonesia” by Dr. Frans Teguh from the
Ministry of Tourism; “Digital Marketing for DMOs” by Professor
Ulrike Gretzel from Queensland University; “Destination Community
at the Center of Tourism Planning Process by Laurie Murphy, PhD
from James Cook University.
Closing remarks at the event was delivered by STPNB Director
Drs. Dewa Gede Ngurah Byomantara, M. Ed and was subsequently
followed by the official launch of the BTFI logo. Attended by over
a hundred participants, the success of the BTFI–which presented
“Contemporary Issue in Destination Management and DMOs” as
the sub-theme–has seen a wave of positive feedback from both
participants and presenters. “I thoroughly enjoyed my time and think
the forum was a huge success,” Professor Lori Pennington-Gray
said.
18
WISATA - Tourism Development for Selected Destinations in Indonesia
I
Forum Pariwisata Internasional Bali (BTFI) yang merupakan
forum internasional pertama di dunia mengenai pengelolaan
destinasti pariwisata diselenggarakan pada 25-27 November 2015
dengan mengangkat tema “Tinjauan Pengelolaan Destinasi Dunia
Pertama.” Diorganisir oleh Sekolah Tinngi Pariwisata Nusa Dua
Bali (STPNB) dan Konsorsium Peneliti Pariwisata dari Universitas
Udayana, acara ini bertujuan meningkatkan daya saing destinasi
pariwisata dan memastikan praktek pariwisata yang lebih inklusif
dan berkelanjutan di kawasan Asia-Pasifik dan seluruh dunia.
Pada persiapan forum tersebut, Swisscontact bersama dengan
Alastair Morrison, profesor Universitas Purdue dan CEO
International Studies Association (ITSA), memfasilitasi sejumlah
loka karya mengenai pengelolaan destinasi pariwisata. Selain
itu, Swisscontact juga memfasilitasi Shassy Cahyani, seorang
mahasiswa jurusan destinasi pariwisata dari STP Bandung, dalam
mempresentasikan penelitiannya yang berjudul “Dampak Terumbu
Karang Bio-rock pada Pilihan Perjalanan Turis di Teluk Pemuteran,
Bali”. Shassy adalah salah satu dari 60 individu yang terpilih sebagai
presenter pada forum BTFI dan mendapat sambutan baik dari para
hadirin.
Beberapa pembicara yang memiliki pengalaman kelas dunia juga
memberikan presentasi mereka seputar topik-topik hangat lainnya,
seperti “Manajemen Krisis untuk Destinasi dan DMO” oleh Professor
Lori Pennington-Gray dari Universtias Florida; “Pengelolaan
Destinasi dan Tantangan DMO di Indonesia” oleh Dr. Frans Teguh
dari Kementerian Pariwisata; “Pemasaran Digital Untuk DMO”
oleh Professor Ulrike Gretzel dari Universitas Queensland; serta
“Komunitas Destinasi di Pusat Proses Perencanaan Pariwisata”
oleh Laurie Murphy, PhD. dari Universitas James Cook.
Direktur STPNB, Drs. Dewa Gede Ngurah Byomantara, M. Ed,
menutup acara yang diikuti oleh peluncuran logo BTFI. Kesuksesan
BTFI yang menyajikan “Isu Kontemporer dalam Pengelolaan
Destinasi dan DMO” sebagai sub-tema ini mendapatkan tanggapan
positif dari para pembicara dan peserta. “Saya sangat menikmati
acara ini, dan menurut saya forum ini berjalan sukses,” ucap
Profesor Lori Pennington-Gray.
Article by Adityani Masita - Project Officer Higher Education
Traditional dancers took picture in front of Toraja's logo backdrop
Toraja
Toraja New Brand
Launched at Lovely
Toraja
By Shyerly Hariyanto - Project Officer Communications
E Visitors, local communities, and traditional art groups from Toraja
and other districts across Sulawesi Selatan came together to an
annual festivity of Lovely Toraja on November 8 to 9, 2015. Groups
of people in heavily decorated traditional costumes performed
traditional dances, music, even a fashion show of a local designer.
The two-day event was also a blaze showcasing Toraja’s finest
buffalos.
Twelve ambassadors from countries around the world witnessed the
event, including the Ambassador of Zimbabwe, Ms. Alice Mageza,
who emphasized in her speech how impressive the Toraja cultural
performance was and the event as a whole indicated Toraja’s
commitment to Indonesia’s “unity in diversity” slogan. “Toraja is the
pride of Sulawesi Selatan, and it is a world heritage that should
be maintained and preserved,” the Governor of Sulawesi Selatan Syahrul Yasin Limpo – said in his remark.
A new chapter of Toraja history in the Indonesia tourism also marked
Lovely Toraja’s final day when a new brand for Toraja launched.
Thousands of balloons set free into the sky above Toraja represented
the new beginning of Toraja tourism development after hibernating
for over a decade. The new logo and tagline development–“Discover
the Sacred Highlands”–was initiated by Toraja DMO with support
from the local and provincial governments. The initiative inspired
the people and the local government authorities of the two districts
i.e. Toraja Utara and Tana Toraja, to work hand in hand as a united
tourism destination. The unity is expected to create a sustainable
tourism that brings a positive impact on the preservation of Toraja
culture and on economic growth for the local community.
cillum dolore eu fugiat nulla pariatur.
I
Pengunjung, masyarakat setempat, dan berbagai kelompok
kesenian daerah dari Toraja dan beberapa kabupaten lainnya di
Sulawesi Selatan turut hadir pada 8-9 November 2015 lalu dalam
perayaan kebudayaan tahunan bertajuk Lovely Toraja. Kelompok
kesenian memeriahkan rangkaian acara dengan mengenakan
pakaian daerah dan menampilkan berbagai kesenian khas Toraja,
mulai dari tarian, musik tradisional, hingga pagelaran busana
karya perancang Toraja. Acara yang berlangsung selama dua hari
tersebut juga dimeriahkan dengan pertunjukan berbagai jenis
kerbau unggulan Toraja.
Dua belas Duta Besar dari negara-negara sahabat menyaksikan
acara tersebut termasuk Duta Besar Zimbabwe, Ibu Alice Mageza,
yang dalam sambutannya menyampaikan bahwa dirinya terkesan
dengan pagelaran kebudayaan yang ditampilkan dan bahwa acara
tersebut menunjukkan komitmen Toraja pada slogan “Bhineka
Tunggal Ika.” “Toraja adalah harga diri dan kebanggaan Sulawesi
Selatan dan merupakan warisan dunia yang patut dijaga dan
dilestarikan,” ucap Gubernur Sulawesi Selatan Syahrul Yasin Limpo
yang turut hadir dalam acara tersebut.
Sebuah babak baru dari sejarah pariwisata Toraja di Indonesia
menandai hari terakhir perayaan Lovely Toraja ketika citra baru
Toraja diluncurkan. Ribuan balon yang dibebaskan ke langit Toraja
merupakan awal baru pengembangan pariwisata Toraja setelah
terlelap selama lebih dari satu dekade. Logo dan slogan baru
Toraja–“Temukan Dataran Tinggi Nan Sakral”–digagas Toraja DMO
dengan dukungan dari pemerintah daerah dan provinsi. Inisiatif ini
menginspirasi rakyat dan pemerintah daerah dari dua kabupaten
yaitu Toraja Utara dan Tana Toraja, untuk bekerja bersama sebagai
satu kesatuan destinasi pariwisata. Hal ini diharapkan dapat
menciptakan pariwisata yang berkelanjutan yang membawa
dampak positif pada pelestarian budaya Toraja dan pertumbuhan
ekonomi bagi masyarakat setempat.
WISATA - Tourism Development for Selected Destinations in Indonesia
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WISATA - Tourism Development for Selected Destinations in Indonesia