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REN \NDARE N I N E T Y-F 0 S t a n d a r d Weights & Measures EIGHT WEEKS. THE SUN IS 93 MILLION MILES AWAY FROM THE EARTH. THE DEEPEST HOLE EVER DRILLED WAS IN THE KOLA PENINSULA (FORMER USSR) - SEVEN MILES 3 4 5 6 7 8 9 JUST THE FACTS T Te live in a w o r l d with too much to remember, too much to keep straight and too many places to misplace the information we need when we really need it. This b o o k h a s b e e n designed as a simple tool a n d a single reference for all of us who work in the graphic arts industry. We've tried to include all the basic weights and measurements for the jobs you do every day. We hope it makes your work easier and gives you more time to spend doing the things you love to do. It's part of our commitment at S.D. Warren to helping you make your work the best it can possibly be. THE HUMAN BODY CONTAINS ABOUT 60,000 MILES OF BLOOD VESSELS. AN ANT CAN LIFT 50 TIMES ITS WEIGHT. HUMAN HAIR GROWS ABOUT ONE INCH EVERY FORMS, FOLDS & SIZES 1. Standard Form and Folder Breakdowns 2. Standard Advertising Measurements 3. Standard Document Foldings, Scorings and Bindings 4. Post Office Standard Design Formats 5. Standard Envelope Sizes PRINTING PAPER 1. AFPA Standard Grade Classifications 2. Basis Weight Comparisons and Metric Equivalents 3. Basis Weight Formula 4. PPI Formula 5. Use of AFPA Recycling Symbols PHOTOGRAPHY Standard Camera Formats and Sizes 27 GENERAL TABLES 1. Metric Conversion Tables 2. Standard Proof Correction Marks DOWN. A HURRICANE HAS A WIND SPEED OF AT LEAST 74 MPH. AN ELECTRIC EEL GIVES OFF AN AVERAGE DISCHARGE OF 400 VOLTS. THE HEIGHT OF THE 984-FOOT-TALL ^ ^K^ ^ ^ . . .. . Forms, Folds & Sizes Forms, Folds & Sizes i. Standard Form and Folder Breakdowns FOUR-PAGE COVER 9"xl2", one up, two out work and turn, or two out sheetwise 12" Grippcr EIFFEL TOWER VARIES BY AS MUCH AS SIX INCHES, DEPENDING ON THE TEMPERATURE THE AIR DISTANCE BETWEEN LOS ANGELES AND NEW YORK CITY IS 2,475 STATUTE Forms, Folds & Sizes FOUR-PACE OBLONG ll"x8W, three out sheetwise 1 -*- — 8V2" -+• V - Crippei SIX-PAGE FOLDER 8 Wx 11" upright, one up, work and tumble, two out j r • • 1 —8'/2"-»- - Gripper EIGHT-PAGE BOOKLET 8V2"xll", one up work and turn, two out 17" - Clipper - MILES THE TEMPERATURE AT THE SUN'S CENTER IS 25 MILLION DEGREES FAHRENHEIT. THE PORTUGUESE MAN-O'-WAR'S TENTACLES CAN REACH UP TO 65 FEET WHEN Forms, Folds & Sizes TWELVE-PAGE BOOKLET 8WxlF', one up sheetwise -11"- - Gripper - TWELVE-PACE SQUARE BOOKLET 7"x7", one up, work and turn, two out per sheet 1 Gripper - SIXTEEN-PAGE BOOKLET 6"x9" work and turn, two out ^4— 9"—*- ..t FULLY EXTENDED. THE WRIGHT BROTHERS' HISTORIC FLIGHT LASTED 12 SECONDS. THE AVERAGE FLEA CAN LEAP ABOUT EIGHT INCHES, MORE THAN 100 TIMES ITS OWN Forms, Folds & Sizes SIXTEEN-PAGE BOOKLET 8V2"xll", one out sheetwise Gripper EIGHT-PAGE BOOKLET WEB-FORM 8Wxll", v^- one up or two 4-pagers, two up -J\Aj i r -\A VA- SIXTEEN-PAGE BOOKLET WEB-FORM 8V2"xll", one 16-pager, one up; or two 8-pagers, two up; or four 4-pagers, four up -Vv- l\f^- •4± 11" •" i vV- -AAi HEIGHT. THE SKIN OF THE ADULT HUMAN BODY WEIGHS APPROXIMATELY SIX POUNDS. THE BUMBLEBEE BAT IS THE SMALLEST MAMMAL IN THE WORLD - LESS THAN Forms, Folds & Sizes 2. Standard Advertising Measurements O UT-OF-HOME MEDIA Unit Size Live Copy Area Mechanical Size 8-sheet poster 5' h x 11" w 58 " h x 130" w 15"hx33" w 8-sheet backlight poster 5' x l l " 58"x130" 10" x 2 2 " 24-sheet poster 8'8" x 19'6" 8'6" x 19'4" 10%" x 2 3 % " 30-sheet poster 9 7 " x 2T7" 9'5" x 2 1 ' 5 " 11%" x26" 14' x 48' backlight poster 14' x 48' 13' x 47' 7" x 2 4 " 9 %" x 27" 11" x 2 8 " 11" x 28" interior bus card 10%" x 2 8 " (card stock) 10%" i 27V 11" x 42" interior bus card (vinyl) 11 11 10%" x 4 2 " card stock) 1078" 417A" vinyl) 9%" x 4 1 " 11" x 56" interior bus card 107/V' x 5 6 " 9%" x 55" 5%" x 2 8 " 16" x 44" interior bus card 16" x 4 4 " 15" x 4 3 " 8"x22" 21" x 22" interior bus card 21" x 22" 19" x 2 0 " 10%" x l l " 21" x 28" headlight display 21" x 3 8 " 19%" x 3 5 " 10%" x l 9 " 21" x 44" headlight display 21" x 4 4 " 19%" x 4 1 " 10%" x 2 2 " vinyl headlight display NYC 21"x44" 21" x 4 4 " 10%"x22" 7" x 2 4 " " 5%" x 21" " taillight display 21" x 7 2 " 19%" x 6 8 " rts iv vinyl rears NYC 14" x 6 0 " (CMC bus) 14" x 6 0 " 4'7,6" x 2 0 " rts iv vinyl rears 14" x 8 4 " 14" x 8 4 " 4,7.«," x 28" rts iv vinyl rears 17%" x 5 0 " 17%" x 5 0 " 8%" x 2 5 " traveling displays 21" x 4 4 " 19'/ 3 " x 4 1 " 10%" x 2 2 " queen-size bus poster 30" x 8 8 " 27" x 8 5 " 10" x29'7. 2 " queen-size bus poster 30" x 108" 27" x 105" 10" x 3 6 " king-size bus poster 30" x l 4 4 " 27" x l 4 1 " 7%" x 3 6 " super king-size bus poster 30" x 2 4 0 " 5" x 4 0 " bus stop shelter 47V2" x 6 8 % " 30" x 2 4 0 " 46" x 6 7 " 11" x 14" side-poster car cards 11" x l 3 % " 9%" x 12%" 11" x 1 4 " 11" x 28" side-poster car cards 11" x 2 7 % " 9%" x 2 6 % " 11" x 2 8 " 11" x 42" side-poster car cards 11" x 4 1 % " 9%" x 3 9 % " 5%" x 2 1 " llVs" x 16%" top-end car cards NYC (IND/BMT only) 11" x 2 7 " 9V2" x 2 6 % " 11" x 27" top-end car cards NYC (IRT only) 16" x 3 9 " 14%" x 37%" 8 " X 197a" top-end car cards NYC (IND/BMT only) 16" x 4 4 " 14%" x 42%" 8" x 22" PRINT MEDIA Due to the many variations in sizes of different magazines and newspapers, there are no industry standards for print advertising specifications. Please contact each publication individually for production specifications. 1/1,000 THE LENGTH OF THE BLUE WHALE. FLIGHT TIME BETWEEN LOS ANGELES AND NAIROBI IS 17,1 HOURS. THE WIND SPEED INSIDE A TORNADO IS 310 MPH. IF THE DIS- Forms, Folds & Sizes 10 3. Standard Document Foldings, Scorings and Bindings FOLDINGS 4-page 1 fold, upright 4-page 1 fold, upright 6-page with flap 3 parallel folds 6-page 2 parallel folds 6-page 2 folds, accordion 4-page with flap 2 parallel folds, oblong 8-page 3 parallel folds 8-page 3 parallel folds *£j/ / / ry. -page with 2 cut corners 2 folds, right-angle *&ilL CLi±oA 8-page 3 accordion folds Don't try this at home. 8-page short fold 2 folds, right-angle 8-page with flap 2 parallel and 1 right-angle fold 8-page die-cut 3 parallel folds 6-page special die-cut piece 8-page 2 folds, right-angle 12-page 3 parallel folds f 2-page 1 parallel, 2 rightangle folds 16-page 3 parallel folds 16-page 3 folds, right-angle TANCE SEEN THROUGH A CLOUD IS BETWEEN 0.6 AND 1.25 MILES IT'S CALLED MIST. LESS THAN 0.6 MILE VISIBILITY IS CONSIDERED FOG. A FLYING FISH CAN GLIDE AS FAR 11 Forms, Folds & Sizes SCORINGS Standard Scoring Rule Method Sheet to be creased (face up) -Standard rounded-edge creasing rule ^ ^ = T Beveled cardboard counter die Heavy cardboard pasted directly to platen or cylinder Fold stock so that the '"hinge'' is formed with the depression outside. String Scoring Method "High" slug or lead Round face rule- 1 Stock to be creased (face down) — Cut Scoring Method Heavy board (face up Press platen — Sharp cutting rule (cut partway through heavy board) Inside fiber exposed AS 330 FEET IN THE AIR. A 1/4-INCH SQUARE SILICON CHIP HAS THE CAPACITY OF THE ORIGINAL 1949 ENIAC COMPUTER, WHICH TOOK UP AN ENTIRE CITY BLOCK. THE 12 Forms, Folds & Sizes BINDINGS Spiral Wire Saddle Wire Stitched Wire-0 Side Wire Stitched Plastic Comb Perfect Binding Post - Loose-Leaf Case Bound - Sewn GREATEST WEIGHT EVER LIFTED BY A HUMAN WAS 6,270 POUNDS (2,844 KILOGRAMS) - EQUAL TO THE COMBINED WEIGHT OF THREE DOZEN FULLY GROWN MEN. SATURN 13 Forms. Folds & Sizes 4. Post Office Standard Design Formats 2.96 inches (NOTE: The diagram above is not actual size. Please enlarge by 233% on your copier before using as a template for your mailing h« 1-1/4 inch( pieces.) 1-3/4 inches Bar lop must be within 1/8 inch of envelope edge and may extend to the edge. 5/8 inch FOR PERMIT HOLDER'S USE NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY MAIL FIRST CLASS MAIL PERMIT NO. 0000 ANYTOWN STATE POSTAGE WILL BE PAID BY ADDRESSEE At least ~ 1 inch Name of Permit Holder Information/Attention Line Delivery Address Post Office State ZIP Code 2-1/4 inches II. ,1,11 CARDS: Thickness not less than .007"nor IL,l,l,,,ll,,,ll,,llmll,,,l,,l,,,ll more than .0095" LETTERS: Not less than 1/2 inch between ZIP Code and horizontal bars Thickness not less than .007"nor , inch clear 5/8 for bar code, as shown more than .25". IS 886.7 MILLION MILES FROM THE SUN. THE OZONE HOLE OVER ANTARCTICA IS ESTIMATED TO BE A L M O S T THREE TIMES THE AREA OF THE UNITED STATES. METEOROLO- Form.s, Folds & Sizes 14 5. Standard Envelope Sizes COMMERCIALS AND OFFICIALS Standard correspondence style envelopes. Open-side style with gummed flaps. Made in wide range of Bond and Kraft. Commercial sizes range from No. 5 to No. 63A. Official sizes range from No. 7 to No. 14. BOOKLET For use with booklets, folders and other types of direct mail. Open-side design per- No. mits overall printing. 5 37i6 x 57 2 6 37s x 6 674 37 2 x 6 672 3 7 6 x 674 674 37 8 x 672 7 374 x 674 772 374 x 77s 774 (Monarch) 37 8 x 772 Data Card 37 2 x 77« 8 7 s (Check) 37s X 87e 9 37e x 87 8 10 47s x 972 107 2 472 x 9 7 2 11 472 x 107i 12 474x11 14 5x1172 Jo. Size 272 4 7 2 x 57a 3 474 x 672 474 5 x 77 2 472 57 2 x 772 5 57 2 x 87 2 6 57* x 87» 672 6x9 674 67 2 x 97 2 7 674 x 97« 774 7x10 772 772x1072 8 8 x117s 9 874x1172 972 9x12 0 97 2 x 127« 3 10x13 GISTS MEASURE THE AMOUNT OF CLOUD COVER IN THE SKY IN UNITS CALLED OKTAS; ONE OKTA REPRESENTS ONE-EIGHTH OF THE SKY, SO WHEN THE SKY HAS FOUR 15 Forms, Folds & Sizes TICKET REMITTANCE Open-side envelopes for theater tickets. Often Large flap can be printed to contain any printed with advertising. message. Used for coupons, credit information, applications, statements, etc. No. Size 3 1V.6 x 47,6 No. Size 67* 37 2 x 6 (37a Flap) 672 372 x 674 (37a Flap) 674 37a x 672 9 37a X 87a (372 Flap) WINDOW Permits name and address typed on enclosure to show. Used for invoices, statements, checks, receipts, etc. No. 674 Size 372 x 6 674 37a x 67 2 7 374 x 674 774 37a x 772 87« 37« x 87a 9 37a X 87a 10 47a x 972 11 472 x 107a 12 474x11 14 5 x117a POLICY Primarily used for insurance policies. Also to hold bonds., mortgages, legal papers. No. 9 Size 4x9 10 47a x 97 2 11 472 x 107a 12 474 X 107a 14 5x1172 OKTAS OF CLOUD, HALF OF IT IS COVERED BY CLOUDS. THE GREAT PYRAMID OF KING KHAFU IS SO BIG THAT 10 FOOTBALL FIELDS COULD FIT ONTO THE GROUND AREA 16 Forms, Folds & Sizes METAL CLASP Strong and durable. Ideal for mailing bulky papers. Can be opened and closed many times. No. CATALOG Size 0 27 2 5 37s x 572 x 474 Open-end style. Wide seams with heavy 10 37» x 6 gummed flaps provide good protection for 11 47 2 x 107s 14 5x1172 mail handling of catalogs, magazines, reports, etc. 15 4 x 67s 25 4 7 8 x 674 35 5 x 77 2 50 57 2 x 874 No. Size 55 6x9 1 6x9 63 6V2 x 972 174 67 2 x 97 2 68 7x10 2 67 2 x 10 75 772x10 3 7x10 80 8x11 6 77 2 x 107 2 83 87 2 x 117 2 7 8x11 87 874 x 1174 8 87 4 x 1174 90 9x12 9V2 87 2 x 107 2 93 97 2 x 1272 974 874x117* 94 974x1472 1072 9x12 95 10 x 12 127 2 97 2 x 1272 97 10x13 1372 10x13 98 10 x 15 1474 1174x1474 105 1172x147 14 72 1172x1472 110 12 x 1572 COVERED BY THE PYRAMID THE AMERICAN FOOTBALL FIELD IS 160 FEET WIDE AND 100 YARDS LONG (FROM END ZONE TO END ZONE). THE END ZONES MEASURE 160 17 Forms, Folds & Sizes BARONIAL Formal envelopes with deep pointed flap. ANNOUNCEMENT TEXT Widely used for invitations, announce- Made for use with wide range of matching ments and greeting and social cards. text and cover papers. Many have deckleNo. edge flaps. Size 2 37.6 x 474 No. Size 4 37s x 47a A-2 A-6 A-7 A-8 A-10 Slim 43A x 5Vs 43A x 67-2 5'A x 71A 57s x 87s 674 x 97 8 37a x 87s 5 4'A x 5'A 574 474 x 5'A 57 2 47s X 5 7 : 6 5x 6 Sizes vary . ircling l:o manufacturer. Check wil.li your local supplit COFN Used for paper currency as well as coins WALLET FLAP by banks and individual companies. Deep flap and heavy-weight paper for bulky correspondence. Much stronger than standard commercial envelopes. No. Size 1 274x372 3 2'A x 4'A No. Size 4 3 x 4'A 10 4'A x 97 2 4'A 3 x 47s 11 4 7 2 x 107s 5 27s x 5'A 12 474x11 57 2 378x572 14 5 x 1172 3'A x 6 16 6 x 12 6 7 372x672 FEET BY 10 FEET. THE HUMAN TONGUE HAS APPROXIMATELY 9,000 TASTE BUDS, A MOSQUITO HAS 47 TEETH, FORTY-SEVEN CZARS ARE BURIED WITHIN THE KREM- Printing Paper 19 Printing Paper AFPA Standard Grade Classifications ALL FINISHES Quality Brightness (C.E.) Number 1 85.0 to 87.9 incl. Number 2 88.0 to 84.9 incl. Number 3 79.0 to 82.9 incl. Number 4 73.0 to 78.9 incl. Number 5 72.9 and below LIN. THE LARGEST GOLD NUGGET EVER FOUND WEIGHED IN AT 200 POUNDS. AN AVERAGE GIRAFFE HEART WEIGHS 25 POUNDS AND IS TWO FEET LONG. THE 20 Printing Pape 2. Basis Weight Comparisons and Metric Equivalents A. Ream Weight a n d M Weight Formulas To calculate the ream weight (1 ream = 500 sheets) of any sheet size, multiply the sheet length by the sheet width by the basis weight and divide by the number of square inches associated with the basis weight. Example: 20 x 30 Basis x 80 Cover 520 square inches 92.3076 To calculate the M weight (1,000 sheets) for sheets smaller than 24 x 36, adjust the ream weight to the nearest half-pound and multiply by 2. For sheets 24 x 36 and larger, adjust the ream weight to the nearest pound and multiply by 2. B. S t a n d a r d Sheet Areas Sheet Areas of Basic Sizes 25 x 38 = 950 — Book 1 7 x 2 2 = 374 — Bond, ledger, writing, vellum 20 x 26 = 520 — Cover 22V2 x 28'A = 641 — Bristol 1 1 25 A x30 /2 = 7 7 8 — I n d e x 24 x 36 = 864 — Kraft, tag, newsprint Basis Weight Comparisons Based on Ream Weights Book 25 x 38 Bond and Ledger 17x22 Cover 20 x 26 Printing Bristol 22V2 x 28'A Index 25'A x 30'A Tag 24x36 30 12 16 20 25 27 44 40 16 22 27 33 36 59 45 18 25 30 37 41 67 Book 50 20 27 34 41 45 74 (Basis Weights 60 24 33 40 49 55 89 in Bold) 70 28 38 47 57 64 104 80 31 44 54 65 73 118 90 35 49 60 74 82 133 100 39 55 67 82 91 148 120 47 66 80 98 109 178 Metric CSM* *GSM — Grams per square meter LARGEST PAINTING IN THE WORLD - 'THE BATTLE OF GETTYSBURG" IS 410 FEET LONG, 70 FEET HIGH AND WEIGHS 11,792 POUNDS. THREE SQUARE FEET OF FINE- Printing 21 Paper Basis Weight Comparisons Based on Ream Weights (continued) Book Bond and Ledger Cover Printing Bristol Index Tag 25 x 38 17x22 20 x 26 22 Vi x 28 ] A 257=x30'/2 24 x 36 Metric GSM* 33 13 18 22 27 30 49 41 16 22 27 33 37 60 Bond and 51 20 28 34 42 46 75 Ledger 61 24 33 41 50 56 90 (Basis Weights 71 28 39 48 58 64 105 in Bold) 81 32 45 55 67 74 120 91 36 50 62 75 83 135 102 40 56 69 83 93 150 100 40 55 68 82 91 149 110 43 60 74 90 100 162 170 115 45 63 78 94 105 Cover 119 47 65 80 97 108 176 (Basis Weights 124 50 68 85 103 115 184 iti Bold) 146 58 80 99 120 134 216 164 65 90 111 135 149 243 183 72 100 124 150 166 270 201 79 110 136 165 183 298 219 86 120 148 179 199 325 147 100 39 54 67 81 91 Printing 120 47 65 80 98 109 175 Bristol 148 58 81 100 121 135 219 (Basis Weights 176 70 97 120 146 162 263 in Bold) 207 82 114 140 170 189 307 237 93 130 160 194 216 351 Index 110 43 60 74 90 100 163 (Basis Weights 135 53 74 91 110 122 199 in Bold) 170 67 93 115 140 156 253 208 82 114 140 170 189 308 *GSM - Grams per square meter EXAMPLk: a 50-pound book paper is equivalent to a 20-pound bond paper. QUALITY PERSIAN RUG CONTAIN AS MANY AS ONE MILLION KNOTS. APPROXIMATELY 22 PERCENT OF THE TOTAL GROUND AREA IN LOS ANGELES IS SAID TO BE 22 Printing Paper Basis Weight Comparisons Based on Ream Weights • (continued) Book 25 x 38 Bond and Ledger 17 x 22 Cover 20x26 Printing Bristol 22'A x 28'A Index 25'A x 30'A Tag 24 x 36 Metric GSM* 110 43 60 74 90 100 163 Tag 137 54 75 93 113 125 203 (Basis Weights 165 65 90 111 135 150 244 in Bold) 192 76 105 130 158 175 285 220 87 120 148 180 200 326 275 109 151 186 225 250 407 *GSM - Grams per square meter Basis Weight Formula To calculate the difference between basis weights, use the following formula: Known Weight = Unknown Weight Basis Basis Example: 80 Book = X Cover 950 520 PPI Formula NUMBER OF PAGES PER INCH To calculate the number of pages per inch, caliper eight pages (four sheets), then divide the number of points into 8. Example: To calculate the pages per inch for eight pages, caliper .016. Moo = 500 PPI .016 COMMITTED TO AUTOMOBILES. NEW YORK HAS 570 MILES OF SHORELINE. THERE CAN BE ENOUGH ENERGY IN 10 MINUTES OF ONE HURRICANE TO MATCH THE Printing Paper 23 Use of AFPA Recycling Symbols For products that contain some, but not all, recycled fiber, the recycling emblem is filled in white, with the chasing arrows in black. The percentage of recycled content claim is predominant, with any subsidiary claim presented directly below it. 50% TDTAL RECOVERED FIBER 10% POST-CONSUMER FIBER Paper made entirely from recovered fiber is identified by a recycling emblem that is filled in black, with the chasing arrows in white. The 100% recycled content claim is prominent, with any additional claims (like those for state regulations or customer demand) presented directly underneath. 100% TOTAL RECOVERED FIBER 10% POST-CONSUMER FIBER Only one symbol or the other can be used, depending on the total recycled content of your paper product. Fiber percentages shown are examples only. NUCLEAR STOCKPILES OF THE WORLD. BAMBOO MAY GROW THREE FEET IN 24 HOURS. THE GREAT WALL OF CHINA (2,500 MILES LONG) STRETCHES OVER ONE- I •BHBM.: Photography 25 v -=* J t i Photography Standard Camera Formats and Sizes 8 x 10 iii '/•t plate 6x9< 24 x 6 cm (panoramic) 4.5 x 6 cm 2.4 x 3.6 cm (35 mm film size) 2.8x2.8 cm (126) 2.4 x 1.8 cm 1.3x1.7 cm (110) I I 0.8 x 1 cm |_J (NOTE: Illustration 1 7 x 6 cm (panoramic) ± does not reflect actual size.) TWENTIETH OF THE EARTH'S CIRCUMFERENCE. LIGHTNING STRIKES THE EARTH 100 TIMES EVERY SECOND. EVERY CUBIC MILE OF SEAWATER HOLDS OVER 150 MIL- 4. mm, j "f s •f 4 ' '-^3[—r ~~*1S& •" '" '•". V-—£ « pi1 — - . -i— '—te o=H CM=H . r—• •' ' 0 > '. — : *•*™ zzzi j6f —1 -•f 0 17 1 1*4•<•>**• \L - m 9! 7-1 18 19 1 '"~ ,E -==• -J*" co=a \— •"^H <Dz= General Tables •11 ilHl General Tables Metric Conversion Tables U.S. AND METRIC WEIGHTS 1 ounce = 28.349 5 grams 1 pound = 0.453 6 kilogram 1 short ton (2,000 1b.) = 907.18 kilograms 1 metric ton (2,204.6 lb.) = 1 000 kilograms 1 long ton (2,240 1b.) = 1 016.05 kilograms 1 gram = 0.035 3 ounce 1 kilogram = 2.204 62 pounds 1 000 grams = 1 kilogram 1 000 kilograms = 1 metric ton LION TONS OF MINERALS. MOUNT EVEREST IS A FOOT HIGHER TODAY THAN IT WAS A CENTURY AGO. THE BIGGEST BLAST FURNACES ARE 200 FEET HIGH AND PRO- 28 General Tables INCHES TO MILLIMETERS Inches Millimeters to Nearest T e n t h Millimeters Rounded 8V4 209.6 210 8V2 215.9 216 11 279.4 279 14 355.6 356 17 431.8 432 177 2 444.5 445 19 482.6 483 20 508.0 508 22 558.8 559 22 'A 571.5 572 23 584.2 584 24 609.6 610 25 635.0 635 2572 647.7 648 26 660.4 660 28 711.2 711 2872 723.9 724 29 736.6 737 3072 774.7 775 34 863.6 864 35 889.0 889 36 914.4 914 38 965.2 965 44 1 117.6 1 118 45 1 143.0 1 143 To convert from inches to millimeters, multiply by 25.4. CUCE 10,000 TONS OF IRON A DAY. NEARLY ONE-THIRD OF THE EARTH IS COVERED WITH TREES. EVERY DAY THE HUMAN POPULATION INCREASES BY ABOUT 200,000 General Tables 29 CONVERTING STANDARD SIZES IN MILLIMETERS TO SQUARE MILLIMETERS English Size Metric Size Rounded Off Square Millimeters 17x22" 432 x 559 m m 241 488 mm 2 20 x 26" 508 x 660 m m 335 280 mm 2 2272x2872" 572 x 724 m m 414 128 mm 2 2572x3072" 648 x 775 m m 502 200 mm 2 23 x 35" 584 x 889 m m 519 176 mm 2 24 x 36" 610 x 914 m m 557 540 mm 2 25 x 38" 635 x 965 m m 612 775 mm 2 U.S. AND METRIC MEASURES 1 inch = 25.4 millimeters 1 fool = 304.80 millimeters 1 yard = 914.40 millimeters 1 millimeter = 0.039 37 inch 1 centimeter = 0.393 7 inch 1 decimeter = 3.937 inches 1 meter = 39.37 inches 1 meter = 3.28 feet 1 square inch = 0.000 645 meter 1 square millimeter = 0.001 55 square inch 1 square meter = 10.764 square feet PEOPLE A SINGLE OUNCE OF GOLD CAN BE BEATEN INTO A FILM SO FINE THAT IT WOULD COVER 100 SQUARE FEET. THE GIANT SEQUOIA TREE BEARS SEEDS SO SMALL 30 General Tables METRIC RULES GRAMMAGE = basis weight stated in grams per square meter. SEPARATE DIGITS in groups of three, using a space rather than a comma. Example: 1 000 000 A number LESS THAN 1 should appear with a zero to the left of the decimal point. Example: 0.41 PERIODS are not used after abbreviations. METER is the spelling likely to be used in the U.S. England and France use "metre." MILLIMETERS are to be rounded off to the nearest whole number; i.e.. if the dimension is 0.5 m m or more, increase to 1. In stating a SHEET SIZE in millimeters, add "mm" after last dimension only. Example: 432 x 559 mm A SPACE should be left between number and abbreviations. Example: 432 mm 2. Standard Proof Correction Marks MARGIN MARK a~7 or J^ or ~gf MEANING AND TEXT MARKING Delete (takeout) ^~~ Clos^e up; *"^- D e l e t e and close up sfet Leave as printeci (when matter has been crossed out by mistake) C^PS Change to capital letters SC Change to small capitals JcC Change capitals to Lowercase i~ft*(5 Change to italic type P"f" Change to bold type THAT 3,000 OF THEM WEIGH ONE OUNCE. BEES MUST COLLECT NECTAR FROM 2 MILLION FLOWERS TO MAKE ONE POUND OF HONEY. KING HENRY I OF ENGLAND DECREED General bP ifcls Tablet 31 Change to bold italic type Rom Change to(romare)type U/T (Wrong font) Replace (with) type from correct font Invert (gig)type Correct alignjil£ ; straighten Replace by similar but undf@aged character or remove "dirt" or extraneous marks or V Insert (or substitute) superior figure or sign A Insert (or substitute) inferior figure or sign \-l Insert (or substitute) hyphen ft % & o o =# Insert (or substitute) em-dash Insert (or substitute) en-dash Insert (or substitute) comma Insert (or substitute) period Insert (or substitute) leader dots Insert space < ¥ Insert parentheses rJ Insert brackets C ) Reduce space between lines or paragraphs -^ Transposelitemslthese 1 1c \t< >>l n u 91 A ^ N ^ ^ Center Move to the left Move to the right Move up Move down Begin new paragraph (Caret mark) Insert matter indicated in margin Insert double quotes Insert apostrophe or single quote THAT THE STANDARD FOOT SHOULD BE ONE-THIRD THE LENGTH OF HIS ARM-12 INCHES. A WOODCHUCK BREATHES 2,100 TIMES AN HOUR; WHEN HIBERNATING, A WOOD- Weights and Measures Stocking Information Warren Patina is an elegant matte paper providing a smooth, non-glare surface and distinctive tone with excellent ink holdout for a wide range of color reproduction. Patina also has a unique "hand," which means that it feels as good as it looks. In addition. Patina is known for its legendary reliability on press. Patina is available in 60 (89 GSM), 70 (104 GSM), 80 (118 GSM) and 100 lb. (148 GSM) book; 105 lb./7 pt. (155 GSM) postcard; and in 65 (176 GSM) and 80 lb. (216 GSM) cover. Production Notes PRINTING Printed in the USA on Patina 100 lb. text and 80 lb. cover on a 6/c 40" press. TYPOGRAPHY Bauer Kiodoni, Monotype Univers and Helvetica Compressed. PHOTOGRAPHY All photography by Maria Robledo, New York City. All images screened at 200 line from 4 x 5 transparencies. INK SEQUENCE Text: K„ C, M, Y, special orange, tinted spot gloss varnish. Cover: K, C, M, Y, special orange, spot satin varnish on outside only. WARREN S.D. Warren Company A Subsidiary of Scott Paper Company 225 Franklin Street, Boston, MA 02110 (617)423-7300 We are grateful to the following publications for the use of material represented in this issue of The Warren Standard; '"Walden's H a n d b o o k for P a p e r Salespeople a n d Buyers of Printing P a p e r " ; "Graphic Master - Fifth Edition." While every effort has been made to provide dependable data on the subject matter covered in this publication, all parties involved do not warrant that the data herein is complete or accurate and shall not be held liable for errors contained herein or incidental or consequential damages in connection with furnishing, performance or use of this information. CHUCK BREATHES ONLY 10 TIMES AN HOUR. THE GREYHOUND CAN REACH SPEEDS OF UP TO 41.7 MILES PER HOUR. ©1994, S.D.WARREN COMPANY, 94-5184. * Great ideas don't come easily. And sometimes they come from someplace else. Salvador's lunch. Salvador's dream. 1-800-882-IDEA e.Over 10,000 sample ideas available to provide creative ins categories of desir" ation and spark