gud loyalty - GUD Filters

WINTER 2011
All the hottest GUD news for you
times
Filter Awareness
Campaign
Protect your engine
Autodetox Growth
It’s getting even BIGGER!!
Automechanika
Trade Fair
The World’s leading Trade Fair
for the Automotive Industry
FRESHLY FILTERED NEWS FROM THE MAKERS OF GREAT ENGINE PROTECTION
NEWS
Welcome
Consumer Protection Act
GUD releases New Packaging
GUD launches Filter Awareness Campaign
Autodetox
Cabin Air Filter Line Update
3
4
6
7
8
10
4
CONTRACTS
GUD wins Toyota Supplier Award 2010
Merit Supplier Award from GM
11
11
EVENTS
Automechanika
e-Car National Indaba
Agrinet Trade Show
Engine Parts Road Show
Partinform
Extreme Off Road Challenge – Bloemfontein
You always win with GUD
12
13
14
15
16
17
17
12
DISTRIBUTOR PROMO’S
content
Autozone Air Filter Promo
GUD and PIA Cabin Air Filter Promotion
GUD and All Parts Filter Promotion
Diesel Electric Promotion
18
18
18
18
EXPORTS
GUD is Big in Zimbabwe
GUD Attends Automechanika Frankfurt
19
20
SOCIAL INVESTMENT
Giving back for Charity
GUD Joins Forces for Education
20
21
22
BRANDING
New GUD Signs
23
CUSTOMER EVENTS
Mad Saturdays
Grand Re-Opening Autozone Durban
GUD Executive Golf Tour
24
26
26
WORKSHOP PROMO’S
Cabin Air Filter Promotion Winners
Warm up your Winter Workshop Promotion
Heavy Duty Promotion Winners
Stay Warm this Winter with GUD
27
28
29
29
GUD LOYALTY
Winning Partnership Programme
26
30
TRAINING
Toolbox Talks
31
PEOPLE ON THE MOVE
Helpdesk
New Appointments
Internal Staff Promotions
32
32
32
46
WELCOME
Rob Stone – National Sales
Manager Welcome
Red ShuttleworthMD’s Welcome
2011 has seen GUD off to a fantastic start – a
new year and our modern, fresh-look packaging
hitting shelves country wide. We felt it was time
that our outside reflected what was inside, Great
Engine Protection!
As the old adage goes, ‘A change is as good as
a holiday.’ The trick however to implementing
effective change is maintaining a balance. At GUD
we have perfected this balance by holding on to
our core values such as quality, a proven warranty
and manufacturing our product locally, yet at the
same time embracing the new and staying ahead of
the game.
Earlier this year we had the opportunity to exhibit
at Automechanika South Africa and hosted our
loyal customers at the official launch of the new
GUD packaging. We received a lot of positive
feedback and the highlight of the event was when
the GUD stand was awarded a bronze in the best
display category.
The year is in full swing with GUD Holdings
financial year end now complete. The Consumer
Protection Act has recently come into play. This
much anticipated CPA is now a reality and has
been welcomed by most reputed suppliers into the
aftermarket. We now have an instrument that is
supported by the law to ensure that unscrupulous
manufacturers are held accountable for poor quality
products and irresponsible practices.
We have always prided ourselves on producing a
product of top quality and in line with that offer a
superb after sales service that has created the brand
equity which GUD enjoys.
This edition is without question the best GUD Times
published and in paging through the draft copy it left
me with a sense of pride to see how much time and
effort our staff spend with you our valued customer
in promoting not only our brand but adding value
to your businesses. Throughout the length and
breadth of our wonderful land we are out there flying
the flag and highlighting the importance of fitting
quality parts to one of the most important assets our
customers possess.
Should you require similar training for your
customers and staff, please make sure you set up
a date and time when next you are visited by your
GUD representative.
GUD also recently celebrated two prestigious
contract OE awards. Toyota SA Motors ‘Supplier
Award for Achievement in Parts & Accessories 2010’
and General Motors ‘Merit Supplier Award in Parts &
Accessories 2010.’
We realise that by listening to our customers and
suppliers, we find ways in which to implement the
right type of change. With that in mind we now have
a dedicated Technical Customer Help Desk to assist
customers with all their filter queries.
Finally, we are all aware of the Consumer Protection
Act which has already come into effect, another
change to embrace and work with from the ground
level up. Read more about it on page 4 of this edition
of the GUD Times.
Thank you for your support and we look forward
hearing from you!
GUD TIMES • 3
NEWS
t
c
A
n
o
i
t
c
e
t
o
r
P
r
e
m
u
s
n
Co
e
n
o
d
s
i
s
s
e
n
i
s
u
ay b
changing the w
Filter
Comparison of a GUD Z248
port product
Element vs a poor quality im
The Consumer Protection Act replaces many laws
currently regulating consumer protection with a single
comprehensive framework for protecting consumer rights
in South Africa. The Act will have a significant impact on the
way business is conducted in South Africa and our industry
will face major challenges.
The Act is designed to promote and protect economic
interest of consumers; provide improved standards of
consumer information; prohibit misleading labelling
and packaging and protect consumers from hazards of
defective products. “We look forward to the implementation
of this legislation as it will see many unscrupulous spares
suppliers having to withdraw from the market due to
their inability to meet the onerous standards – this will
separate the wheat from the chaff and ultimately benefit
the consumer” says Anthony Trickey, GUD Holdings (Pty)
Limited, Divisional Director – Ops Logistics and Legal.
In terms of Section 61, a producer, importer, distributor
or retailer of goods is liable to a consumer on a no-fault
basis for harm, including death, injury, physical damage or
associated economic loss, which was caused by unsafe or
defective goods. Liability is imposed for loss suffered as
a result of defective product irrespective of whether or not
there was negligence on the part of the supplier or not. The
consumer can choose to sue any one party in the supply
chain or all of the parties. This has serious implications for
retailers and service providers such as workshops which
are likely to face claims for damages arising from defective
product.
Companies that interface directly with consumers, such as
workshops and some spares shops, will be most affected
by the Act. Distributors, retailers and workshops need to
take measures to protect themselves and their livelihood.
“Our recommendation is to ensure that goods and services
purchased for onward sale, carry a comprehensive
manufacturer’s warranty,” said Trickey, “GUD filters and
other quality automotive products have warranties in place,
and our customers can rest assured that a valid claim for
defective product will be settled.”
High Quality GUD Z248
2 Stage Element
GUD has had a comprehensive warranty in place for
more than 50 years and has a proven track record for
settling warranty claims. Many imported filters brands
are not backed by a manufacturer’s warranty and if the
local distributor refuses to settle a claim, the retailers
and workshops will bear the brunt of it. In the case where
neither the manufacturer nor supplier has roots in South
GUD TIMES • 4
The Act is designed to promote
and protect economic interest
of consumers; provide improved
standards of consumer
information; prohibit misleading
labelling and packaging and
protect consumers from hazards
of defective products.
if the manufacturer or supplier does not meet its obligations
in terms of the Consumer Protection Act.
The Act also makes provision for an administrative fine that
may not exceed 10% of a company’s turnover or up to
R1 million. In worst cases there could also be consequential
damage in the form of civil damages claims. Every
company, big or small, needs to understand the potential
liability and ensure they are prepared for it.
Section 55 of the Act refers to goods being returned and
refunded; “Within six months after the delivery of any
goods to a consumer, the consumer may return the goods
to the supplier, without penalty and at the supplier’s risk
and expense, if the goods fail to satisfy the requirements
and standards contemplated in section 55, and the supplier
must, at the direction of the consumer, either – (a) repair or
replace the failed, unsafe or defective goods; or (b) refund
to the consumer the price paid by the consumer, for the
goods.”
Section 55 also states that customers have a right to goods
which are in working order and free of any defects, except
in circumstances where customers have been expressly
informed that particular goods were offered in a specific
conditions, and has expressly agreed to accept the goods
in that condition.
Poor Quality Equivalent
Africa, the full burden of a claim will rest with the workshop
or parts distributor. “We are not however painting all
imported products with the same brush,” cautions Trickey,
“there are of course OE parts and reputable imported filters
on the market, that offer full product back up and support.”
The reality is that where this support does not exist, the
cost to a workshop or retail outlet of discovering the
difference could mean the complete closure of his business
The Act requires ethical business practices and total
transparency, which will impact the smaller workshops
who now have to ensure that there is a detailed job card
for every service carried out, and that these align with
quotations and invoices.
In the next few months it will be interesting to see how the
Act is interpreted by business and how it is enforced in the
courts, however we urge you to ensure that you find out
everything you can about the Act now to ensure you have
measures in place to protect yourself.
GUD TIMES • 5
NEWS
LAUNCH OF NEW PACKAGING
Exciting things are happening at GUD including the launch of our fresh new
look. With a vibrant and contemporary look, our packaging now represents what
customers have come to expect of GUD as leaders in great engine protection.
Some of the key features to take notice
of are:
• The new Warranty logo. GUD has had a
comprehensive warranty in place for
more than 50 years. We now represent it
with a logo of its own giving customer’s
peace of mind.
• Our new packaging prominently displays
being a Proudly South African product,
and country of origin.
Our packaging is not the only thing we are
making over. The look of our filters is being
upgraded too.
The print and layout on our filters now have
a simpler and cleaner look with a modern
application.
LIMITEDEDITION
G.U.D.
RACING
T
SHIRRY
HOW IT WORKS:
a single set of oil,
• A service kit =
air filters
fuel, air and cabin
e kits, and retain
• Fit G.U.D. servic
as proof
your product invoice
of purchase
rep. will collect
sales
GUD
• Your
workshop
these from your
service kits
• For every 10 G.U.D.
receive a
accounted for, you
G.U.D. racing shirt.
limited-edition
OUR
INTRODUCING LO
OK
MODERN NEWPACKAGING
- 30 June 2011.
Promo runs 8 March
stocks last.
Offer valid while
WITH EVE
10 G.U.D.
SERVICE KITS*
FITTED BY YOUR
WORKSHOP!
into affect
Protection Act comes
without a
The Consumer
fitting products
1 April 2011. Avoid
warranty.
comprehensive
for DTP.pdf
35007 Final
1
2011/03/14
12:33 PM
a single set of oil
* A service kit =
air filters.
fuel, air and cabin
Chris Dörfling, owner of Auto
Perfection in PE with his GUD
racing shirt.
Ryno van der Walt from
Speedy Workshop was
thrilled to be a winner of the
GUD Service Kit Promotion.
Mark Vermeulen of German
Motors in Bloemfontein
proudly wears his GUD
Racing Shirt.
GUD SERVICE KIT PROMOTION
To celebrate our new look GUD launched an exciting workshop promotion from 8 March – 30 June 2011.
Workshops received a limited edition GUD Racing shirt for every ten GUD Service Kits fitted.
Each service kit comprised of a set of oil, fuel, air and cabin filters.
The promotion received a great response from our loyal GUD workshops who were gearing up to win the one of a kind
racing shirt. It was a huge success with some workshops winning more than 10 Racing shirts!
The same Great Engine Protection just a new look!
GUD TIMES • 6
GUD LAUNCHES FILTER
AWARENESS CAMPAIGN
While the Consumer Protection Act will protect the
interests of the consumer and discourage the use of inferior
products, GUD felt it was imperative to launch its own
awareness campaign.
From January this year GUD
reps have been on a campaign
to create awareness of
substandard filters that are
poorly manufactured and have
misleading information on the
packaging and filter itself.
Varish and Colbert from Top Motor Spares in
Merebank, display their GUD counterstand.
The packaging or filter may say Germany or England but it
does not necessarily mean that you are purchasing a quality
product made in those countries.
GUD also issued a warning regarding filters with no contact
details on the packaging and filter. A reputable manufacturer
will always include contact details on the packaging to allow
a means of recourse in the event of a defective or damaged
product.
Laboratory tests have been conducted on certain imported
filters and comparisons done against the same GUD
product. These tests have shown that GUD premium filters
have a higher filtration area which means longer filtration
life to meet and exceed service intervals. Customers not
only get a quality product but also a product backed by
a comprehensive warranty. Retailers, spares shops and
workshops welcomed GUD’s initiative and were pleased to
be able to display our counter stands and laboratory leaflets.
The workshop team at Maitland Auto Clinic stand
behind GUD quality by only fi tting premium filters.
Alistair Halford from Diesel Electric Montague Gardens
is always ready to help and inform customers about the
dangers of poor quality imported filters.
Minette from Autoworks, Strand proudly
displays their GUD counter stand.
Errol Botha from Excelparts displays
his GUD counter stand front and
centre for all customers to beware of
using substandard filters.
GUD sales representative Kevin Hendricks and
Jason Wessels from Robby’s Motor Spares
with their GUD counter stand.
GUD TIMES • 7
NEWS
Autodetox, GUD’S quick oil and filter change workshop programme has grown
significantly over the last year. 2010 / 11 has seen Autodetox evolve and strengthened
with a 60% increase in the number of independent workshops who have benefited from
this scheme. The most recent workshops to join the Autodetox programme are:
2
All advertising activity has been freshened up to keep it current and dynamic to ensure
that the public are aware of the benefits of changing their filters between service
intervals. The promoter uniforms are now traffic stopping yellow lycra jumpsuits.
The message on the promotional leaflets have been updated and now have a call to
action element. They have an offer of a free boot mat on
presentation of the leaflet when having an Autodetox.
This allows workshop owners to measure the success of
the promotional handout activities. A new radio ad using
the popular comedian Michael Naicker for the voice over
has been a huge hit on Highveld stereo and East Coast
radio. The next round of radio advertising began at the
end of May.
The new magazine advert has appeared in the AA
Traveller magazine and will be in the motoring features
of Marie Claire, Cosmopolitan, Oprah and House and
Leisure magazine in July. Branding is a strong feature in
the success of the programme and all workshops have
received in your face signage.
However the success of the Autodetox progamme does
not lie with GUD alone, it is essentially a partnership
between GUD and Independent workshops. Every
workshop has a role to play in its success. It is important
to ensure that employees who man the telephones are
educated on what Autodetox is and can turn the lead created
GUD TIMES • 8
by GUD advertising into a firm booking. To this end
the GUD reps are always willing to train workshop
staff. For maximum effectiveness workshops should
also carry out their own leaflet handouts. GUD upon
request will gladly print additional leaflets to assist
workshops in their promotional efforts. A workshop
who has achieved great success have been doing
just this; All Car Care Centre in Port Elizabeth joined
the Autodetox programme in 2010 and have seen
significant results.
•
“At the onset of our involvement with the GUD
Autodetox concept I realised that this was going to be
a partnership between GUD and All Car Care Centre.
We therefore took the initiative to obtain additional
Autodetox leaflets from GUD and hand them out
ourselves between promotional periods.
The highly successful e-Car workshop network
announced in February this year that they will be
joining the Autodetox programme. This is a huge
boost to Autodetox, customers will now have an
additional 60 workshops all over the country who offer
this service.
The results speak for themselves, I have had a
total of 26 Autodetox services since we came on
board 3 months ago. For Autodetox to be effective
I firmly believe that workshops need to get involved
themselves and play their part. The Autodetox
programme with the advertising provided by GUD
has been an asset to my business.” Heinrich de Vos,
loyal GUD Customer and All Car Care Centre owner –
Port Elizabeth. Workshops can use the following tips
to drive the success of Autodetox even further:
Autodetox rolled out initially to Gauteng based e-Car
workshops on 7 May followed by the KwaZulu Natal
and the rest on the country on a staggered basis.
The Autodetox concept has been adapted to suit the
particular needs of the e-Car workshops. Attractive
A1 posters, mirror hangers, washline banners as well
as sandwich boards are available to the e-Cars. The
e-Car workshops will also benefit from a variety of
Autodetox advertising such as the website.
•
All staff members must be aware and well
informed about the programme and its benefits
to customers.
Heinrich de Vos and his team at All Car Care Centre
All Car Care Centre
•
•
Price lists must be readily available when
telephone and general enquiries are made
regarding Autodetox.
Autodetox promotions should be run in
conjunction with workshop promotions.
Workshop owners should contact their GUD rep
for additional Autodetox promotional signage and
brochures when needed.
AUTODETOX IS GETTING EVEN BIGGER
2010 / 11 is proving
to be an exciting
year as far as the
growth of AutoDetox
is concerned and we
are truly excited by the
positive approach that
the workshops have
shown in this regard.
We aim to take it to
even higher limits!
Warren Diack from
Ferndale Auto Service e-Car
is proud to be a part of the
Autodetox programme.
e-Car store with Autodetox elements.
GUD TIMES • 9
NEWS
CABIN AIR
FILTER LINE
UPDATE
GUD Pietermaritzburg Cabin Air Plant
In 2010 GUD installed a new state of the art Cabin
Air Filter line at our Pietermaritzburg factory
producing for the first time locally manufactured
cabin air filters. With increased productivity and
efficiency GUD Filters are meeting the demand for
these products, producing approximately 700 units
per hour.
David Schilt, Project Engineering Manager says:
“We have a world class
facility that will equal if not
better our competitors.
The line is managed by
trained operatives and
supervisors who ensure that
all our cabin air filters meet
the strictest procedural
standards to ensure OEM
quality standards.”
Finished cabin air filters ready for packaging
Filters have already been successfully manufactured
for passenger vehicles. Thirteen more filters are
currently undergoing extensive testing and approval.
With GUD investing over six million rand into the
cabin air filter line, we continue to be a proudly
South African company that invests in local industry
and supplies the highest quality filters for great
engine protection.
Filter production cycle of Cabin air filters
GUD TIMES • 10
CONTRACTS
GUD WINS
TOYOTA SUPPLIER AWARD
GUD are manufacturers and suppliers of OEM Quality filters
to the both the replacement market under the GUD brand
name as well as original equipment manufacturers under
their brand names. GUD has supply agreements with many
respected vehicle brands locally and internationally.
At a recent Supplier Award ceremony Toyota SA awarded
GUD Holdings (Pty) Ltd the Supplier Award for Achievement
in Parts & Accessories.
GUD Holdings (Pty) Ltd, Managing Director, Red
Shuttleworth was proud to accept the award on behalf
of everyone involved with achieving the highest quality
standards required by our OE customers; “GUD is a South
African manufacturer whose commitment to quality and
service have ensured that we are the preferred supplier to
vehicle manufacturers. We will continue to maintain our
high standards and thank Toyota for their support and
recognition.”
GENERAL MOTORS
HONOURS GUD
WITH THE MERIT
SUPPLIER AWARD
2010
General Motors recognised their suppliers at an awards
ceremony in March this year. Our Sales & Marketing
Director, Ian Law attended the ceremony and was
pleased to accept the General Motors Merit Supplier
Award in Parts & Accessories 2010.
“GUD are proud to be associated with General Motors
and will continue to produce products of the highest
quality standards as required by Original Equipment
Manufacturers,” said Ian.
Contracts recently attended several OE Manufacturers supplier days; Toyota, General Motors, Mercedes and Nissan.
This afforded Donovan van Reenen and Derek Venter the opportunity to preview plans and strategies for filter
supply for 2011 as well as view preview some of the new and exciting vehicles to be launched in SA over the next few
months. The contracts team is currently working on a metal free filter supply project which, if secured, will have
huge benefits for the company particularly the metal free production line and the after-market opportunities. There
has also much interest being shown in GUD’s new pollen filter line by various car companies, on both OE and P&A
supply. If awarded, this new business will see the a large number of car brands in South Africa fitting GUD pollen air
filters at OE level.
GUD TIMES • 11
EVENTS
Automechanika, the World’s Leading Trade Fair for the
Automotive Industry was held at the MTN Expo Centre,
Nasrec during 9-12 March 2011.
GUD along with more than
551 companies exhibited at
Automechanika South Africa
participated making this one of
the largest automotive expos in
the country.
GUD used this platform to launch our new look and new
products to the industry. GUD customers were enthusiastic
about our new packaging and the promotional competition
created a buzz among visitors who were eager to win limited
edition caps and a Weber Gas Braai.
The cocktail party on opening night saw all the who’s who of
the motor industry at the GUD stand, the perfect platform to
network and thank
our loyal customers
for their support. We
were overwhelmed
by our customers
positive response to
our stand.
The show ended
with a big bang for
GUD when we won
a bronze award for
our display. Thank
you to everyone who
made Automechanika
2011 the outstanding
success that it was.
Anthony Trickey, GUD Legal & Logistics
Director, Veronique Bechet, GUD
Marketing Services Manager, Ian Law,
GUD Sales and Marketing Director and
COO Midas Group Warren Espinoza.
The GUD stand at Automechanika with sales
reps Kevin Hendricks, Fortune Buthelezi, Jeff
Dowd and the Autodetox promotional ladies.
GUD National Sales Manager Rob Stone,
Frederick de Swardt of J.P. Motor Spares
in George and GUD Holdings MD Red
Shuttleworth.
Loyal GUD retailer of 15 years the Hatia family of Auto
Acessorios Grande Premio from Mozambique were
guests of GUD Africa Export Account Manager Stuart
McMillan, at the GUD cocktail party.
Guests from the auto industry enjoying
the cocktail launch party.
Hennie van der Merwe, Agrinet, GUD rep
Juan Olivier and Gert Hutten, Agrinet.
GUD TIMES • 12
NATIONAL INDABA
e-Car, the national network of independent workshops,
held their successful 2011 National Indaba at Monte Casino,
Fourways on Saturday 19 February 2011. The Indaba had
an outstanding turnout of over 150 delegates, consisting of
e-Car members, their staff and preferred suppliers.
Key note speakers emphasised the need for unequivocal
commitment to superior levels of competence and the role
that every member plays to uphold the image of e-Car.
The management team were excited to share their vision
for the expansion of the network and from Rolf Krull’s
welcoming address to the highly energised motivational
session with Gavin Sharples, each presentation added real
value to the member’s business. To support the group’s
objectives, it was announced that Eugene Oosthuisen had
been brought on board to support the current members and
grow the networks footprint.
Wilfried Langenbach, Manager
e-Car (Pty) Ltd announced the
launch of the flourishing GUD
Autodetox programme to the
e-Car members.
GUD Autodetox has had much success with Independent
workshops since its inception and is now being offered to
the e-Car network.
The highlight of the conference was the announcement
of the 2010 Workshop of the Year winners. The coveted
e-Car Workshop of the year 2010 was won by Tomson
Motors of Stellenbosch in the Western Cape, followed by a
second place Car & Truck Auto, Sasolburg and B & R Auto
in Jacobs, KwaZulu Natal coming in third. Well done and
keep flying the e-Car flag high!
Sean Thompson (left) of Tomson Motors
receives a cheque from Wilfried Langenbach
for taking first place in the “e-Car Workshop
of the year 2010” competition.
Enjoying the e-Car Indaba are delegates (left to right) Andy Roth,
Managing Director Diesel Electric Rand, Ewald Faulstich, Director
Robert Bosch SA, Ian Law, Sales and Marketing Director GUD Holdings
(Pty) Ltd and Wilfried Langenbach, Manager e-Car (Pty) Ltd.
GUD TIMES • 13
EVENTS
AGRINET
SHOW
GUD supported the Agrinet
trade show that took place
in Centurion. During the
four day expo there were
more than 80 exhibition
stands that showcased their
brands and delegates from
manufacturing and other
industries came in their
thousands.
“About 300 people came to the
stand each day we were there.
It got the brand remarkable
exposure and we made
excellent contacts most of
which we went into business
with immediately after the
event,” said Juan Olivier who
attended the Expo.
This award winning
trade show afforded this
organisation the platform
to tap into an entirely new
North West target market
and grow the GUD brand.
Gavin Whitefield explains that all premium GUD filters
are covered by a comprehensive warranty.
Norman van Rensburg demonstrates the individual
components that make up a GUD Premium Filter.
GUD TIMES • 14
ENGINE
PARTS
ROAD
SHOW
Tarryn Badenhorst and Greg Hiten at the Lictenburg
Engine Part Road Show.
AUTOZONE TRAINING EVENING
GUD Rep Greg Hiten presented basic filtration training to
guests at the Engine Parts Road show in Kimberley. The
road show aims to promote industry networking with the
sharing of ideas as well as discussing products and new
developments. GUD were there to showcase our premium
filters and to advise and assist customers.
Fortune Buthelezi held a training evening at Autozone
FEMO. The training session involved the benefits of the
Autodetox programme. Staff were enthusiastic to learn
more about GUD’s Great Engine Protection!
Tarryn Badenhorst, Jhb GUD Representative, attended
the Lichtenburg leg of the Engine Parts Road Show during
September. Tarryn challenged guests to an exciting
question and answer competition. Prize winner, Rubin
Oosthuizen from Martins Spares, Lichtenburg won himself
a one of a kind GUD hamper.
GUD TIMES • 15
EVENTS
NEWCASTLE
POLOKWANE
The Partinform Road Show resumed in August after
a break during the Soccer World Cup. It kicked off in
Newcastle, KwaZulu Natal where our experienced GUD
KZN representatives Fortune Buthelezi and Warren Botha
attended the show.
The Polokwane leg of Partinform took place in September
with Rob Stone, Joe Khanyile and Gavin Whitefield in
attendance. Retailers, workshops and wholesalers came
to the GUD stand to view the new products on display and
discuss the makes and models of vehicles they are fitted to.
Polokwane Partinform visitors were particularly interested in
finding out more information about the GUD warranty as the
new Consumer Protection Act was of great concern to them.
The event attracted over 150 eager and inquisitive
attendees on a very cold evening. It afforded the GUD
team an opportunity for one on one interaction with valued
customers in the area and to bring them closer to the GUD
brand. They identified new customers and avenues within
which to grow their footprint in the area.
“On the Heavy Duty side it was an exceptionally successful
evening. I made valuable contacts and was able to secure
some great new fleets,” said Warren.
NASREC SOWETO
On the 9th of November the Partinform Road Show was
held at Nasrec in Soweto for the closing leg of the year
2010. GUD was once again well prepared to showcase our
products and services to the public.
PARTINFORM
ROAD SHOW
RUSTENBURG
ZWARTKOPS FINALE
The well supported October Partinform in the Rustenburg
town hall proved a huge success. The show kept to the
same winning formula.
As in the past the grand finale to a busy year for Partinform
took place at the Zwartkops raceway. In conjunction with
Forza Racing 8 Partinform Road Show winners had the
opportunity to get behind the wheel of a powerful Ferrari.
It was a day of high energy and excitement under the hot
African sun as the roaring Ferraris took to the race track at
full throttle. It was a spectacular end to a very successful
Partinform year that benefited both the motor industry
suppliers and customers.
GUD TIMES • 16
EXTREME
OFF ROAD CHALLENGE –
BLOEMFONTEIN
Bloemfontein played host for the first time to the Extreme
off Road Challenge that was attended by over 3000
spectators with 53 vehicles participating in the event.
4x4 Challenges are all about testing the skills of competitors
and the ability of their vehicles at extreme limits. GUD
together with Diesel Electric were proud to sponsor one of
the 12 extreme obstacles. It was an adrenalin loaded day for
all extreme motor fans!
YOU ALWAYS
WIN WITH GUD
The GUD Tri-Nations promotion with Parts
Incorporated Africa was a huge success for 10
lucky winners. They were collected from the
airport, plied with refreshments while making
their way to the stadium where the guys got
loud and really enjoyed themselves. The
boks made us proud with a towering victory a
reason for celebration.
They experienced full
hospitality tickets to the SA vs.
Australia Tri-Nations Rugby
game at Loftus on the 28th
August 2010, with travel and
accommodation included.
This very successful promotion highlighted the
extensive GUD Cabin Air range of Filters, both
Carbon Activated and Particle.
Remember – changing the Cabin Air Filters
should be done each 15 000 km or once a year!
While only 10 people won the prize – everyone
who uses a genuine GUD Cabin Air Filter is
ultimately a winner too!
THE GUD/ PIA WINNERS: FRONT LEFT TO RIGHT:
Dashen Tharman (Sonny’s Spares), Phillip Wolk (Vincent
Midas), Ian Howard (North Rand Midas), Sean Dillon
(Suburban m/s), Norman van Rensburg. BACK LEFT
TO RIGHT: Gavin Harford (PIA Meadowdale), Lawrence
Speedy (Tonnesen m/s), Gary Bourne (Rusty Bourne
Midas) and Sean Snyman (PIA Cape Town)
GUD TIMES • 17
DISTRIBUTOR PROMO’S
GUD AND
AUTOZONE
AIR FILTER
PROMOTION
Autozone and GUD are running
an exciting winter promotion
that makes everyone a winner!
Spares shops that purchase
200 GUD Air and Cabin Air
Filters from any Autozone
store nationwide will win a
limited edition reversible Body
warmer.
Walk-in customers are not to
feel left out either. Buy any 3
GUD Filters and sms ‘GUD’
to win 1 of 500 limited edition
reversible body warmers.
Workshops buy GUD filters
to the value of R250 or more
and sms to enter a draw to
win 1 of 30 body warmers
weekly.
The promotions run between 1 June
2011 and 31 August 2011 so contact your nearest Autozone
or GUD sales representative for more information.
GUD AND
DIESEL ELECTRIC
PROMOTION
GUD AND PIA
CABIN AIR FILTER
PROMOTION
GUD has teamed-up with PIA and devised a great way to
reward our loyal customers. For every 10 Cabin Air Filters
that you purchase from PIA between 1 July 2011 and 30
September 2011 you will receive a FREE stainless steel flask.
The perfect way to warm up the winter mornings!
GUD AND
ALLPARTS FILTER
PROMOTION
GUD and AllParts gave away a special edition clock or
umbrella for every 600 GUD Filters purchased from AllParts
countrywide between 30 April and 29 July 2011.
GUD and Diesel Electric are
giving customers a chance to
qualify for a customised dual
branded jacket:
•
•
Spare Shops purchase
300 GUD filters
(excluding petrol nylon)
Workshops purchase
100 GUD filters
(excluding petrol nylon)
Promotion runs from
1 August – 30 September 2011
GUD TIMES • 18
EXPORTS
GUD IS BIG
IN ZIMBABWE
GUD recently held the grand opening of our new
Zimbabwe warehouse and sales office. Wonder
Mutsokoti, Managing Director of the Zimbabwe
operation as well as GUD executives hosted
prominent distributors and wholesalers for the
launch event on 5 August.
GUD saw the opportunities
that the Zimbabwe market
presented and renovated
its premises to include a
warehouse that increased
stock holding ability by over
200% – it is now large enough
to hold 700 SKUs and carry
the full range of GUD filters.
GUD Holdings, Barry Elliott and Wonder Mutsokoti, MD of
the Zimbabwean operation, prepare to inaugurate the new
warehouse and sales office by cutting the ribbon.
This has enabled GUD to meet the growing demand in
Zimbabwe more timeously as stocks can now be pulled
from the new warehouse instead of waiting for our filters
to be sent from South Africa.
“A big thank you goes out to all our loyal distributors
in Zimbabwe. We really appreciate your support and
have been overwhelmed by the growth in demand for
our brand,” said Tracey Usswald, GUD Export Manager.
She and her team are poised for further opportunities to
grow our Zimbabwean and African Markets.
The Zimbabwean and South African Exports team that
managed the expansion project and held the launch event.
(Left to Right) Rodney Naude, Wonder Mutsokoti, Stuart
McMillan, Tracey Usswald, Anthony Clarke, Reuben Jangara.
Customers enjoying the launch event. (Left to Right) GUD
Holdings, Barry Elliott, Sarah and Wayne Gaylord from
Filterzone, Lindsay Chanakira from MAOL.
GUD TIMES • 19
EXPORTS
GUD ATTENDS AUTOMECHANIKA
FRANKFURT
Automechanika Frankfurt again
proved its worth as one of the
global aftermarkets top
networking events. Some of the
biggest names in the automotive
aftermarket made the pilgrimage
to Germany, including GUD
who manufacture filters for recognised European brands
and export them throughout Europe and United Kingdom. It
was a great opportunity for Red Shuttleworth, Ian Law and
Tracey Usswald who attended Automechanika Frankfurt to
network and engage with our European customers.
South African stand at Automechanika Frankfurt
“I was overwhelmed by the size of the show grounds, the
sophisticated stands and the strong customer relations
that exist with GUD. It was also an opportunity to meet
new representatives from influential customers and build
stronger relationships,” said Tracey Usswald, GUD Export
Manager.
Red Shuttleworth, GUD Holdings MD and Ian Law,
Marketing Director, take a break at Automechanika.
GUD TIMES • 20
SOCIAL INVESTMENT
GIVING BACK TO
CHARITY
Congratulations to the winning team! (Left to Right)
Warren Espinoza (Midas), Ewald Faulstich (Bosch), Roy
McEvoy (Diesel Electric CT) and Red Shuttleworth (GUD)
GUD in the spirit of Ubuntu hosted its annual Charity
Golf Day at the Cotswold Downs Golf Estate in
August 2010. The event was to benefit GUD’s chosen
community upliftment initiative, Zenzele Junior Primary
School in Folweni.
GUD pulled out all the stops to make this very special
fund raising event a huge success. Our Autodetox ladies
were there creating a buzz among the guests setting
the tone for the day to one of fun and light heartedness.
With 112 golfers teeing off at the beautiful green at
Cotswold Downs the game was underway! After many
hours and many lost golf balls later it was time to
announce the winning team, which consisted of GUD
Holdings MD, Red Shuttleworth, Warren Espinosa from
Midas, Ewald Faulstich from Bosch and Roy McEvoy
from Diesel Electric CT.
Autodetox ladies that spurred on the excitement and
spirit of the day.
The Pechey family, owners of Santon Workwear, loyal
GUD supplier
GUD would like to extend a warm thank you to everyone
who got involved in making the day the resounding
success that it was. Through your generosity we were
able to raise R51,992 to complete the much needed
renovations at Zenzele Junior Primary School.
THE NEXT CHARITY GOLF DAY WILL BE HELD
ON 25 AUGUST 2011. HURRY UP AND BOOK
YOUR FOUR BALL BEFORE TIME RUNS OUT!
(Left to Right)
Andy Du Plessis (Midas), Mark Groenewald (GUD),
John Macartan (GUD), Rob Stone (GUD)
GUD TIMES • 21
SOCIAL INVESTMENT
GUD JOINS FORCES
FOR EDUCATION
GUD Holdings (Pty) Ltd is a company committed to the
social upliftment of its surrounding communities with a key
focus on education. Our chosen beneficiary since 2009,
Zenzele Junior Primary in Folweni has benefitted from
renovated classrooms and library, lap desks, equipment
and books.
The educators and learners of Zenzele Junior Primary are
eager to get to work using their new learner guides.
At the start of the new school year in January, through
the facilitation of GUD Holdings (Pty) Ltd, Maskew Miller
Longman donated child-friendly interactive learner guides
to the students of Zenzele Junior Primary. The publishing
giant also generously offered to train the educators at the
school on how to use the learner guides. Mr. Dlamini an
educator at the school said, “We are very happy with the
learner guides and the training was an additional bonus.
The training session was informative and showed us the
areas we can improve on by using the learner guides.”
Equipped with the new books the students and staff at
Zenzele Junior Primary are ready to face the new school
year. GUD’s future plans for the school includes new desks,
picture rails, a strong room and additional renovations.
GUD Holdings Marketing Services Manager, Veronique
Bechet accepts the learner guides generously
given by Maskew Miller Longman representative
Rosanne Hurly-Coyne
Zenzele learners with their GUD sponsored lap desks
GUD TIMES • 22
BRANDING
NE W GUD
SIGNS
GUD rewards loyal Platinum
workshops and spares shops
with signage assistance.
2010 saw an influx in
requests for signage as the
importance of marketing
ones business effectively
came into the fore after the
recent economic challenging
times. GUD came to the
party, recognizing that
signage builds both our loyal
customers brand as well as
that of GUD.
GUD supported Smiths Auto Parts in PE with
our new look signage.
Strand Auto Spares in Cape Town
Vertex Auto in Pinetown, KwaZulu-Natal
Top Parts in Newcastle with their
new delivery van branded with GUD
premium filters.
Pine City Motor Spares
GUD TIMES • 23
CUSTOMER EVENTS
Tarryn handing over a prize to a lucky draw winner.
Autozone King Williams Town
Vintage car display at Autozone Secunda.
GUD Mazda receives much needed special attention.
GUD TIMES • 24
Retailers went all out at the end of 2010 to hold Mad
Saturday promotions to push for sales. GUD was pleased
to be able to support our retailers in their sales drives.
Autozone Secunda held an exciting Mad Saturday during
June 2010 that included a vintage car display as well as
prizes galore for lucky customers from a lucky draws every
hour on the hour. Tarryn Badenhorst, GUD rep, was there to
hand over prizes on behalf of GUD.
Autozone King Willams Town held a mad Saturday in
happy customers walking away with GUD prizes for their
purchase of only premium GUD filters. Customers were
treated to boerie rolls and a car wash – the GUD Mazda
was first in line to have a fresh clean look.
Parts Centre, Umthatha held a Mad Friday in September
2010 that had the store buzzing with customers standing
in line for unbelievable specials. Tyron Price, GUD sales
representative, was there to showcase GUD and give away
prizes to customers who supported the GUD brand.
September 2010. The day was a great success with many
A happy loyal GUD customer at the Mad Saturday at
Autozone King Williams Town.
Nevien of Parts Centre in Umthatha proudly standing with
his new GUD fl ag being displayed.
Loyal GUD customer taking advantage of the specials at
Parts Centre Umthatha.
GUD rep Kabelo Lebopa with Mad Saturday customers at
Autozone Tembisa.
GUD TIMES • 25
CUSTOMER EVENTS
GRAND RE-OPENING
AUTOZONE DURBAN
(Left to Right) Rep Ravi Reddy, Autozone Durban
And Fortune Buthelezi of GUD at the Grand Opening
of Autozone in Prince Alfred Street.
Recently Autozone Prince
Edward and Autozone Durban
amalgamated to form a bigger
and better Autozone Durban.
Congratulations to Autozone
Durban on your re-opening, GUD
wishes you all the best for the
future! Fortune Buthelezi was
there on GUD’s behalf to share in
the excitement and to showcase
the latest GUD filters.
GUD hosted a four day Executive Golf Tour at three
leading golf courses along the beautiful garden
route earlier this year. The tour commenced at the
Kingswood Golf estate, followed by the Pinnacle
Point Golf Resort and drew to a close at Pezula
Championship course.
Loyal GUD distributors were invited to attend the
tour to strengthen relationships between ourselves
and our distributors. It was the perfect opportunity
to discuss strategies over a casual game of golf
and show our appreciation to our customers for
supporting us.
The event proved highly successful as our guests
from All Parts, Diesel Electric, Midas, Cencar BSC
and Suburban Motor Spares thoroughly enjoyed
themselves and are already looking forward to the
next one.
STANDING(left to right): Carlo du Plessis (Cencar BSC), Rob
Stone (GUD), Anthony Dos Santos (Suburban Motor Spares),
Stefan le Roux (MIDAS), Gordon Odgers (MIDAS), Leslie Davy
(Diesel Electric), Chris Naidoo (All Parts)
FRONT (left to right): Barry Elliott (GUD), Roy McEvoy (Diesel
Electric), Warren Espinoza (MIDAS), Triloka Naidoo (All Parts),
Red Shuttleworth (GUD)
GUD TIMES • 26
WORKSHOP PROMO’S
CABIN AIR FILTER
PROMOTION
WINNERS
GUD held a highly successful Cabin Air filter promotion
for workshops from October until the end of December.
Workshops received a custom made GUD Pit shirt for
every 15 cabin air filters fitted by the workshop. In addition
workshops and retailers were supplied with a new up to date
Cabin Air Fitment Chart. The chart was very well received as
it is a quick guide to finding the right cabin air filter for cars.
Carlos W Power mechanics Thanks and Charles
looking sharp in their GUD pit shirt.
Workshops reported that they believed the pit shirts
were attractive and worth putting in the extra effort for.
Reps collected a total of 2555 Cabin Air Filter boxes
from workshops.
Left to Right) Ben and his mechanic from Ben’s Air
Conditioning were excited to receive their pit shirts.
AJ, Autoworld mechanic, proudly shows off his
GUD Pit shirt.
Nicho and his apprentice from Station Auto Sound
received their pit shirts.
Paul of Phoenix Industrial Supplies wearing his pit shirt.
Anthony and Jackie from Automate Honeydew
display their GUD Cabin Air Filter Chart.
Rajen Balraj from Nu Tech Auto has his Cabin Air Filter
chart where he can always see it to fi t the correct cabin
air filter for each vehicle.
The staff from Leo’s Motor Spares in Vanderbijlpark
proudly accepts their GUD Cabin Air Filter Chart.
GUD TIMES • 27
WORKSHOP PROMO’S
WARM UP
YOUR WINTER
WORKSHOP
PROMOTION
GUD warmed up workshop and heavy duty customers’
winters all around South Africa with a metal free
promotion. Workshops and heavy duty workshops had
to produce 10 purchase invoices/metal free boxes to
receive a set of custom-made mugs.
Pit Auto Tech is all smiles when handed their much
earned GUD mug prize.
Delendren Naidoo from Auto Complete in Pinetown, with
GUD Rep Fortune Buthelezi receiving his mugs reward.
Marcel Smith, the manager of Hillfox Autotronic Bosch
receiving his mug gift from GUD rep Taryn.
Fortune awards Kevin Adams, workshop manager at
Garway his custom made GUD mugs.
Senior mechanics Ricky and Aubrey from Richards Auto
are GUD mug winners.
GUD TIMES • 28
HEAVY DUTY PROMOTION
GUD held an exciting promotion for the Heavy Duty workshops and fleets. Customers had to collect 10
GUD Heavy Duty Air Filter boxes to receive a GUD custom-made Pit Shirt.
KZT Buses with a fleet of 300 buses that cover the Durban
and Hammarsdale routes are loyal GUD customers who
were eager to participate in the promotion. Foreman of
KZT are proudly showing off their new Pit shirts.
GUD Rep Warren Botha and Trevor Peters from the
Pietermaritzburg fleet of BP Drakensburg with his
custom made Pit Shirt.
STAY WARM
THIS WINTER WITH GUD!
Be a winner with our sizzling winter promotion from 1 July – 30 September 2011.
We are giving away exclusive limited edition GUD Body warmers or Beanies when you fit a GUD Air Filter.
Here’s how it works:
Fit 25 GUD Air Filters and get 5 Beanies OR 1 Body warmer
Fit 75 GUD Air Filters and get 5 Beanies and 2 Body warmers
GUD TIMES • 29
GUD LOYALTY
WINNING
PARTNERSHIP
PROGRAMME
Charl from Car Service Centre in George,
receiving his new GUD Signage and fender
covers. Charl is a loyal GUD supporter with a
very busy workshop.
The Winning Partnership Programme rewards workshops
for their loyalty to GUD Gold loyalty reward boxes were
handed out to qualifying workshops by our reps. The
gold boxes contained useful items to help workshops
provide superior service to their customers.
GUD Rep, Michael Mcgaba delivers a
WPP to Gary from GCG Service Centre.
Marius from Automate Parys was
awarded a GUD loyal pack by his GUD
rep Taryn Bardenhorst.
GUD rep Kabelo with Sophi of Sophi’s
Motor Spares.She is an independent
retailer in Soweto working from two
containers driving the GUD brand.
Ravin, owner of Ravin’s Auto Centre,
proudly displays his WPP pack and GUD
Vs Dud poster.
Umhlanga Service Centre are excited to
receive their WPP pack.
Bridgett and Thandi of OE Aircon Bosch Alrode
receiving their loyalty pack.
Ernie from Ernies Service Centre accepts
his WPP pack.
SAPS Klerksdorp model their GUD loyal
gear after receiving their WPP pack.
GUD TIMES • 30
TRAINING
Re Buddy Tumahole explains to Fourways Motor Spares
Rep
about the dangers of fitting poor manufactured filters.
ab
Tool Box Talks were carried out by our
representatives to inform our valued workshops
h
of the dangers of inferior filters and to clearly
illustrate how GUD Premium filters outperform
the low quality imports that are infiltrating the
South African market.
Gud rep Kabelo watching the mechanic at Lenasia
Motors fitting a M3 Metal free filter after he has done
toolbox training.
PROMOTE
TRAINING EVENINGS
GUD rep, Taryn Badenhorst conducted tool box training at
GP Auto Electrical Specialists. Staff of GP Auto Electrical
Specialists was happy to receive training and are proud to fit
premium filters only.
Diesel Electric and GUD collaborated to conduct
Technical Training Evenings in Gauteng and
Durban in April and May 2011. The training
evenings held in Rand, Germiston and Pretoria
saw a great response from Diesel Electric
customers and staff who were eager to learn.
John Hockey, Product
Manager for GUD presented
a talk on Air Filters at the
Technical Training Evening at
DE Rand.
DE Rand customers and staff
GUD Rep Juan Olivier demonstrates a Tool Box talk to
customers at Autozone Rosslyn.
GUD TIMES • 31
PEOPLE ON THE MOVE
HELPDESK
GUD have always been committed to providing the highest
level of technical support to its customers and now have a
dedicated Technical Customer Help Desk to offer efficient
and timeous resolution to all queries.
Timothy Edwards, our Technical Customer Coordinator
has many years experience at GUD Holdings during
which time he has attended technical training sessions,
led factory tours, as well as compiles and conducts GUD
Vs Competitor training. He is responsible for assisting
customers with technical queries such as cross referencing
on filters, stock availability and general filter enquiries. All
calls are also now logged to analyze the most requested
filters ensuring that adequate stock levels are available at
all times. Timothy’s technical experience made him the
perfect candidate to conduct our Filter Training evenings
to customers. The focus of these training sessions is to
educate our customers about the quality and expertise that
goes into producing a locally manufactured filter.
Demonstrations on filter components are conducted to
explain the differences between a premium GUD filter and
poor substitute filters. Customers are also informed about
the GUD warranty that has been in place for more than fifty
years which is in keeping with the Consumer Protection Act.
NEW
APPOINTMENTS
Charlenie Govender – Marketing Trainee
Jade Joubert - Marketing Trainee
Jeff Dowd - Sales Representative,
Western Cape
Kevin Hendricks - Sales Representative,
Western Cape
If you need assistance or would like to book a training
evening please email [email protected] or contact him
on 031 910 3267.
Lisa de Goede – Marketing Assistant
INTERNAL STAFF PROMOTIONS
Congratulations to the following staff members on
their promotions:
Gavin Mcleod – Product Co-ordinator
Tim Edwards – Technical Customer
Co-ordinator
Richard Harris – Marketing Analyst for the Africa Operations Divisions
WHALLEYS 36528
Tim Edwards is hard at work as our Technical Customer
Co-ordinator.