Press Book

Transcription

Press Book
« We live in a
Universe Where taking care of yourself is a
Lif estyle
L uxe sur mesure
MySpa, a previously unseen experience for your body and spirit
MySpa is a unique brand of cosmetic products, dedicated to body cares.
It was created by Déborrha, Best Craftwoman of France, and represents
the luxury « à la française ». It combines ancient traditions coming from
the five continents, to an excellent know-how, through a holistic approach.
THE EXCELLENCE SERVING WELL-BEING
The brand MySpa was born thanks to the ambitions of
a passionate and talented woman. Basically beautician and
masseuse, Déborrha knew how to stand out, by winning
the title of « Best Craftwoman of France » in the aesthetic and
Body Cares section in 2011. This is the result of her technical
skills and her capacity to create and innovate.
In 2013, Déborrha decided to share this excellence and
unique know-how by creating MySpa, a brand dedicated to
luxury body cares.
MySpa offers a whole range of previously unseen products, inspired by its creator’s travels.
It is intended to Wellness professionals and final customers.
Journeys and Escapes are at the core of the brand
Journeys, as well as body and spirit escapes are part of MySpa’s DNA.
Its creator has been travelling all around the world to discover and restyle
tomorrow’s products, rituals and massages. Each product is related to a specific
scent for a unique sensory experience. Each scent has been inspired
by different Journeys or Universes. The brand thus meets a growing demand
and touches clients searching for escape, well-being and cocooning.
A worldwide-oriented philosophy
MySpa’s philosophy lies on the respect of ancient traditions,
restyled in a spirit of creation and innovation.
Products and rituals have been conceived respecting an ethical quality
charter that respects worldwide people and their culture.
MYSPA’S DEVELOPMENT
ACROSS BORDERS
So far, more than 300 spas
and beauty institutes are
distributing MySpa’s products in France, Corsica
and overseas departments,
in Swiss, in Luxembourg
and in Africa.
C osmetics according to
Body cares for all
ORIGINAL
The MySpa range is exclusively composed of expert natural body products
that fit everyone’s expectations : women, men and kids.
Each scent has been created to offer a unique sensory journey, an unforgettable discovery.
Each texture has been crafted to give an inimitable touch.
Each component has been selected for its uncomparable virtues : toning, soothing, draining,
relaxing or invigorating.
COLORS AND TEXTURES
Sparkling Sugar, Salt and Black Sand, Salt and Pounded
Rice… are some of the exfoliating formulas that embody
the brand’s spirit of creation and innovation. All of the
MySpa oils are naturally colored from red to green,
with also golden yellow, due to their mica content.
This diversity of colors and smells meets everyone’s tastes,
as an « Oil Bar ».
MySpa’s extra
The precious exfoliations
and their a 3 in 1 effect
MySpa proposes a range of
exfoliations that have been
inspired by worldwide recipes.
These restyled recipes combine
the efficiency of an exfoliating
base, salted or sugary, with an
original touch related to their
origin.
These exfoliations clean, scrub
and nourish the skin. The skin is
sublimated, smoothed and delicately scented, and lights up.
Content : 280 to 360gr
Recommanded resale prices :
from 35 to 37.50E
The smooth Shea Butters
The melting oils
The sublime Body Milks
Coming from Burkina Faso,
all of the MySpa Shea Butters
have been made respecting a
traditionnal know-how.
MySpa has elaborated oils
with a melting texture that give
an uncomparable touch. Their
nourishing virtues and delicious scents make them excquisite cares.
The MySpa Body Milks have
been conceived with authentic
and specific raw materials depending on the related scents
and rituals.
They are used for their inimitable nutritive and antioxidant
powers, and also have the
power to soften dry skins and
to protect the hair.
Content : 200mL
Recommanded resale prices :
from 35 to 37.50E
They have a multiple use, for
body as well as for hair, bath
or massages.
Their powerful technical qualities offer a rare care moment.
They leave a sublime and delicate perfume on the body.
Content : 50mL and 100mL
Recommanded resale prices :
from 21 to 31E
Content : 50mL
Recommanded resale prices :
from 22 E
MySpa’s products go beyond their own
cosmetic application. They are the result
of a thorough balance, between olfactory
discoveries, naturalness of the ingredients,
original textures, uncomparable quality,
and physical well-being. Each product is
related to a scent inspired by a Journey
or an exclusive Universe.
The MySpa Products are available in
several exotic, flowery, green, and spicy
scents calling the brand’s Journeys and
Universes. This unique collection offers a
large olfactory choice to seduce all of the
customers. The products are available in
both professional and resale formats.
E thics as a code of conduct
All of the MySpa products have been made and tested in France, following an exigent ethical quality charter.
It consists in a code of conduct for the creation of innovative products and rituals, and thus marks the brand’s
coherence.
Naturalness as a safety guarantee
The MySpa products have been elaborated with originally natural ingredients,
coming from organic farming.
The Chocolate, Tiare and Frangipani scents are a 100% natural.
Our products are paraben free, phenoxyethanol free and not animal-tested.
An exigent quality
The ingredients are thoroughly selected for their origin and virtues.
Each product of the range has been carefully tested and approved by Déborrha and
her formulation team in France.
Responsible cosmetics
Since its launch, MySpa has been integrating Shea Butter from Burkina Faso in
its formulas. With this commitment, the brand sustains and promote local women’s
work. With their original know-how, they mainly take care of shea nuts collecting
and processing.
A french manufacturing, Made in Provence
MySpa products have been created, tested and manufactured in Provence
(Southern France). They are coming from the provençal culture and know-how,
in an interest of authenticity.
The respect of traditions
MySpa products are inspired by ancient worldwide recipes. They have been conceived
respecting ethical values, in the interest of their original culture and traditions leur
culture.
Originality and innovation
A MySpa product is not like any other one. Each product has been conceived by
its creator to surprise, to give a change of scenery and to delight senses.
Each product is decidedly new and offers a previously unseen sensory escape.
A
W orld of Scents
Through far-off scented Journeys, MySpa proposes some timeless breaks to delight senses. These relaxing moments
are a source of relaxation, for the body and for the spirit escape.
Each MySpa Journey has been inspired by a unique
scent, by ingredients and specific massage techniques.
They are available in Signature cares and rituals that
are brand specific.
Each sensory journey is ideally composed of a spa
access, a body exfoliation, a relaxing or specific
massage with oil, a wrapping in melted shea butter and
a tea or cocktail tasting.
MySpa thoroughly chooses each scent for a Journey that awakens all of the senses.
Sandalwood & Amber
Luxury Escape to Dubai, A golden paradise
where warmth, luxury and hugeness
are mingling.
D
U
B
A
Ï
A
W orld of Scents
Yellow Mandarin
Tiare Flower
Coconut
Mango
Vanilla
Frangipani
Passion Fruit
Green Leaves
Chocolate
The Chocolate Escape in Africa is a delicacy that irresistibly awakens the senses.
Yellow Mandarin zests are associated with the
Mexican Rhythmic Massage for a sparkling Spicy
Escape to Latin America.
The skin discovers the softness of the precious mango
through an Exotic Escape to Punta Cana.
The Scented Escape to the Caribbean takes you at
the heart of the island. The magic happens with a Caribbean
West Indian massage with the acidulous scent of the
Passion Fruit.
The skin is bewitched by the divine scent of the Tiare
Flower. Body and spirit are released through an
Escape under the Hawaiian Sun, thanks to the Lomi-Lomi
massage.
MySpa proposes an Escape to Reunion Island with its
emblematic Vanilla and its typical black sand.
The Secret Scandinavian Escape takes senses at the
Aurora Borealis realm and its thousand lights. This
journey goes hand-in hand with the Swedish Massage
and its soft Green Leaves scent.
A Lavashells Massage scented by the delicious coconut
enables to experience an Eternal Escape to the Maldives
Through a Warm Escape to Asia, the soft scent of the
Frangipani flower is associated with a Hot Stones massage, in the purest respect of this tradition.
T wo MySpa Signature Cares brought to light
The Lomi-Lomi
massage
The Mexican
Rhythmic Massage
Evoking Hawaii and its waves, monoi and coconut trees, the Lomi
Lomi massage (also called Hawaiian or Polynesian massage),
is originally made by Polynesian Hawaiian natives.
By releasing tensions, it boosts vitality, fills the skin with exotic
sensations, and brightens up the mood.
In the spas in Hawaii, it begins with a steam bath, followed by a salt
exfoliation, and ends up with the traditionnal massage.
As a true MySpa Signature care, this ritual mainly lies in a massage
that is made upon the sound of the waves. It is powerful and dynamic,
full of fluidity to bring smoothness.
The Lomi-Lomi massage is very appreciated by customers, it brings
them a very strong feeling of internal/external connection.
Inspired by music and various colors from Mexico, this innovative
massage has entirely been orchestrated and created by Déborrha.
Just like these Maya civilizations, this massage and its surprising
movements are bewitching and unique. One of its features lies in
the movements speed that is modular from slow to fast, according to
the music tempo.
As a synonymous of relaxation and escape, this massage is ideal for
very demanding customers. It is particularly adapted to customers
that have a developed artistic taste.
THE UNIQUE MYSPA KNOW-HOW TRANSFER
Déborrha, MySpa’s creator, chose to transfer her knowledge of the
ancestral art of massage and her know-how through trainings.
From specific massages to complete ritual-journeys, the MySpa team can
propose trainings related to the brand’s Journeys and Signature Cares.
These specific processes are precise, simple and available to all of the
Well-Being world professionals.
C reative olfactory Universes
In addition to journeys with specific scents, MySpa proposes specific olfactor y Universes. Men, kids, tahitian, oriental,
they meet the demand of specific customers.
As a true concept, the creative scents are available in oils or/and milks for the body. They are available in resale-pocket
or professional formats and are ideal to extend the cares’ benefits.
Monoi of Tahiti - Tahitian Universe
As a sacred oil in Polynesia,
the monoi is bewitching and sensitive
Proposed in sparklings oil and pearly milks,
the monoi is renowned for its soothing
and repairing virtues.
The sparkling oil contains 3D Bronze particles
that light up the tanning. It is ideal after a
sun exposure. The Pearly Milk contains pearly
particles with iridescent reflects that make the
skin smooth. It enhances the beauty
of a neckline.
Oriental Spices - Modern Oriental Universe
This Universe is situated at the frontier of yesterday
and today’s world. The sparkling oil with oriental spices
has a relaxing and toning power on the skin.
It contains iridescent particles that sublimate the skin.
Candies - Kids Universe
Previously unseen and forbidden to adults,
except for grown-up princesses, this Universe
with its sugary flavors and colors has specially
been conceived for greedy young girls.
The Pearly Milk relaxes our little ones.
Fig Flowers - Men Universe
With the perfume of a french Mediterranean
garden, this Universe is intended to men.
The oil and its intense Fig Flower scent is ideal
to relax the skin.
Because the world is an endless source of ideas, the brand MySpa
will soon launch some new sensory Journeys. To be continued for new discoveries...
MySpa
ZA Les Paluds
Chemin du Hangar d’Emilien
13430 Eyguières
FRANCE
Contact MySpa
+33 (0) 6 13 08 26 80
[email protected]
www.myspa.fr