Press Book
Transcription
Press Book
« We live in a Universe Where taking care of yourself is a Lif estyle L uxe sur mesure MySpa, a previously unseen experience for your body and spirit MySpa is a unique brand of cosmetic products, dedicated to body cares. It was created by Déborrha, Best Craftwoman of France, and represents the luxury « à la française ». It combines ancient traditions coming from the five continents, to an excellent know-how, through a holistic approach. THE EXCELLENCE SERVING WELL-BEING The brand MySpa was born thanks to the ambitions of a passionate and talented woman. Basically beautician and masseuse, Déborrha knew how to stand out, by winning the title of « Best Craftwoman of France » in the aesthetic and Body Cares section in 2011. This is the result of her technical skills and her capacity to create and innovate. In 2013, Déborrha decided to share this excellence and unique know-how by creating MySpa, a brand dedicated to luxury body cares. MySpa offers a whole range of previously unseen products, inspired by its creator’s travels. It is intended to Wellness professionals and final customers. Journeys and Escapes are at the core of the brand Journeys, as well as body and spirit escapes are part of MySpa’s DNA. Its creator has been travelling all around the world to discover and restyle tomorrow’s products, rituals and massages. Each product is related to a specific scent for a unique sensory experience. Each scent has been inspired by different Journeys or Universes. The brand thus meets a growing demand and touches clients searching for escape, well-being and cocooning. A worldwide-oriented philosophy MySpa’s philosophy lies on the respect of ancient traditions, restyled in a spirit of creation and innovation. Products and rituals have been conceived respecting an ethical quality charter that respects worldwide people and their culture. MYSPA’S DEVELOPMENT ACROSS BORDERS So far, more than 300 spas and beauty institutes are distributing MySpa’s products in France, Corsica and overseas departments, in Swiss, in Luxembourg and in Africa. C osmetics according to Body cares for all ORIGINAL The MySpa range is exclusively composed of expert natural body products that fit everyone’s expectations : women, men and kids. Each scent has been created to offer a unique sensory journey, an unforgettable discovery. Each texture has been crafted to give an inimitable touch. Each component has been selected for its uncomparable virtues : toning, soothing, draining, relaxing or invigorating. COLORS AND TEXTURES Sparkling Sugar, Salt and Black Sand, Salt and Pounded Rice… are some of the exfoliating formulas that embody the brand’s spirit of creation and innovation. All of the MySpa oils are naturally colored from red to green, with also golden yellow, due to their mica content. This diversity of colors and smells meets everyone’s tastes, as an « Oil Bar ». MySpa’s extra The precious exfoliations and their a 3 in 1 effect MySpa proposes a range of exfoliations that have been inspired by worldwide recipes. These restyled recipes combine the efficiency of an exfoliating base, salted or sugary, with an original touch related to their origin. These exfoliations clean, scrub and nourish the skin. The skin is sublimated, smoothed and delicately scented, and lights up. Content : 280 to 360gr Recommanded resale prices : from 35 to 37.50E The smooth Shea Butters The melting oils The sublime Body Milks Coming from Burkina Faso, all of the MySpa Shea Butters have been made respecting a traditionnal know-how. MySpa has elaborated oils with a melting texture that give an uncomparable touch. Their nourishing virtues and delicious scents make them excquisite cares. The MySpa Body Milks have been conceived with authentic and specific raw materials depending on the related scents and rituals. They are used for their inimitable nutritive and antioxidant powers, and also have the power to soften dry skins and to protect the hair. Content : 200mL Recommanded resale prices : from 35 to 37.50E They have a multiple use, for body as well as for hair, bath or massages. Their powerful technical qualities offer a rare care moment. They leave a sublime and delicate perfume on the body. Content : 50mL and 100mL Recommanded resale prices : from 21 to 31E Content : 50mL Recommanded resale prices : from 22 E MySpa’s products go beyond their own cosmetic application. They are the result of a thorough balance, between olfactory discoveries, naturalness of the ingredients, original textures, uncomparable quality, and physical well-being. Each product is related to a scent inspired by a Journey or an exclusive Universe. The MySpa Products are available in several exotic, flowery, green, and spicy scents calling the brand’s Journeys and Universes. This unique collection offers a large olfactory choice to seduce all of the customers. The products are available in both professional and resale formats. E thics as a code of conduct All of the MySpa products have been made and tested in France, following an exigent ethical quality charter. It consists in a code of conduct for the creation of innovative products and rituals, and thus marks the brand’s coherence. Naturalness as a safety guarantee The MySpa products have been elaborated with originally natural ingredients, coming from organic farming. The Chocolate, Tiare and Frangipani scents are a 100% natural. Our products are paraben free, phenoxyethanol free and not animal-tested. An exigent quality The ingredients are thoroughly selected for their origin and virtues. Each product of the range has been carefully tested and approved by Déborrha and her formulation team in France. Responsible cosmetics Since its launch, MySpa has been integrating Shea Butter from Burkina Faso in its formulas. With this commitment, the brand sustains and promote local women’s work. With their original know-how, they mainly take care of shea nuts collecting and processing. A french manufacturing, Made in Provence MySpa products have been created, tested and manufactured in Provence (Southern France). They are coming from the provençal culture and know-how, in an interest of authenticity. The respect of traditions MySpa products are inspired by ancient worldwide recipes. They have been conceived respecting ethical values, in the interest of their original culture and traditions leur culture. Originality and innovation A MySpa product is not like any other one. Each product has been conceived by its creator to surprise, to give a change of scenery and to delight senses. Each product is decidedly new and offers a previously unseen sensory escape. A W orld of Scents Through far-off scented Journeys, MySpa proposes some timeless breaks to delight senses. These relaxing moments are a source of relaxation, for the body and for the spirit escape. Each MySpa Journey has been inspired by a unique scent, by ingredients and specific massage techniques. They are available in Signature cares and rituals that are brand specific. Each sensory journey is ideally composed of a spa access, a body exfoliation, a relaxing or specific massage with oil, a wrapping in melted shea butter and a tea or cocktail tasting. MySpa thoroughly chooses each scent for a Journey that awakens all of the senses. Sandalwood & Amber Luxury Escape to Dubai, A golden paradise where warmth, luxury and hugeness are mingling. D U B A Ï A W orld of Scents Yellow Mandarin Tiare Flower Coconut Mango Vanilla Frangipani Passion Fruit Green Leaves Chocolate The Chocolate Escape in Africa is a delicacy that irresistibly awakens the senses. Yellow Mandarin zests are associated with the Mexican Rhythmic Massage for a sparkling Spicy Escape to Latin America. The skin discovers the softness of the precious mango through an Exotic Escape to Punta Cana. The Scented Escape to the Caribbean takes you at the heart of the island. The magic happens with a Caribbean West Indian massage with the acidulous scent of the Passion Fruit. The skin is bewitched by the divine scent of the Tiare Flower. Body and spirit are released through an Escape under the Hawaiian Sun, thanks to the Lomi-Lomi massage. MySpa proposes an Escape to Reunion Island with its emblematic Vanilla and its typical black sand. The Secret Scandinavian Escape takes senses at the Aurora Borealis realm and its thousand lights. This journey goes hand-in hand with the Swedish Massage and its soft Green Leaves scent. A Lavashells Massage scented by the delicious coconut enables to experience an Eternal Escape to the Maldives Through a Warm Escape to Asia, the soft scent of the Frangipani flower is associated with a Hot Stones massage, in the purest respect of this tradition. T wo MySpa Signature Cares brought to light The Lomi-Lomi massage The Mexican Rhythmic Massage Evoking Hawaii and its waves, monoi and coconut trees, the Lomi Lomi massage (also called Hawaiian or Polynesian massage), is originally made by Polynesian Hawaiian natives. By releasing tensions, it boosts vitality, fills the skin with exotic sensations, and brightens up the mood. In the spas in Hawaii, it begins with a steam bath, followed by a salt exfoliation, and ends up with the traditionnal massage. As a true MySpa Signature care, this ritual mainly lies in a massage that is made upon the sound of the waves. It is powerful and dynamic, full of fluidity to bring smoothness. The Lomi-Lomi massage is very appreciated by customers, it brings them a very strong feeling of internal/external connection. Inspired by music and various colors from Mexico, this innovative massage has entirely been orchestrated and created by Déborrha. Just like these Maya civilizations, this massage and its surprising movements are bewitching and unique. One of its features lies in the movements speed that is modular from slow to fast, according to the music tempo. As a synonymous of relaxation and escape, this massage is ideal for very demanding customers. It is particularly adapted to customers that have a developed artistic taste. THE UNIQUE MYSPA KNOW-HOW TRANSFER Déborrha, MySpa’s creator, chose to transfer her knowledge of the ancestral art of massage and her know-how through trainings. From specific massages to complete ritual-journeys, the MySpa team can propose trainings related to the brand’s Journeys and Signature Cares. These specific processes are precise, simple and available to all of the Well-Being world professionals. C reative olfactory Universes In addition to journeys with specific scents, MySpa proposes specific olfactor y Universes. Men, kids, tahitian, oriental, they meet the demand of specific customers. As a true concept, the creative scents are available in oils or/and milks for the body. They are available in resale-pocket or professional formats and are ideal to extend the cares’ benefits. Monoi of Tahiti - Tahitian Universe As a sacred oil in Polynesia, the monoi is bewitching and sensitive Proposed in sparklings oil and pearly milks, the monoi is renowned for its soothing and repairing virtues. The sparkling oil contains 3D Bronze particles that light up the tanning. It is ideal after a sun exposure. The Pearly Milk contains pearly particles with iridescent reflects that make the skin smooth. It enhances the beauty of a neckline. Oriental Spices - Modern Oriental Universe This Universe is situated at the frontier of yesterday and today’s world. The sparkling oil with oriental spices has a relaxing and toning power on the skin. It contains iridescent particles that sublimate the skin. Candies - Kids Universe Previously unseen and forbidden to adults, except for grown-up princesses, this Universe with its sugary flavors and colors has specially been conceived for greedy young girls. The Pearly Milk relaxes our little ones. Fig Flowers - Men Universe With the perfume of a french Mediterranean garden, this Universe is intended to men. The oil and its intense Fig Flower scent is ideal to relax the skin. Because the world is an endless source of ideas, the brand MySpa will soon launch some new sensory Journeys. To be continued for new discoveries... MySpa ZA Les Paluds Chemin du Hangar d’Emilien 13430 Eyguières FRANCE Contact MySpa +33 (0) 6 13 08 26 80 [email protected] www.myspa.fr