soho academy - L`Oréal Professionnel

SOHO
ACADEMY
NEW YORK CITY’S ARTISTIC HAVEN
Prepare to experience the art of creating timeless,
unforgettable haircolor, the challenges of corrective haircolor,
and designing over the edge style that you can evolve
after the trend has passed. The Soho Academy also offers
powerful and inspirational programs to keep us all motivated,
enhancing your client business along the way. Each season
the calendar is full of Guest Artists bringing innovative and
fresh ideas to keep this industry moving.
THE L’ORÉAL PROFESSIONEL
SOHO ACADEMY
Is an advanced learning center dedicated to the salon
professional. Just minutes away from the trendiest boutiques,
is the flagship educational facility of the acclaimed L’Oréal
Professional National Academy program. Education being
the foundation of our industry, we proudly offer a year round
curriculum of interactive events shared by the most creative
and respected talent in the industry.
EVERY
SIX
WEEKS
for 2011. The names that have inspired you throughout your
career and that you read about in the magazines will make
their appearance at the L’Oreal Professionnel Soho Academy.
you the best in design from our L’Oreal Professionnel partners
with their amazing skills and expertise!
The Perfect Cut: Customizing the cut using the Razor
and Scissors with Eva Scrivo
WE ARE SO PROUD AND HONORED TO
ANNOUNCE EVERY SIX WEEKS AT THE
SOHO ACADEMY.
The combination of razor and scissors creates some of the most beautiful shapes, and
allows one to customize haircuts that others cannot emulate. Yet despite being a classic,
the razor remains a misunderstood, often misused, and even a feared hair cutting tool.
This class redefines the razor and reveals its potential by teaching basic to advanced
razor cutting techniques and dispelling the myths and common misconceptions about
this amazing tool. Although historically used to thin the hair or to create alternative
haircuts, the razor can cut classic shapes, graduate or layer the hair, build weight, and if
used correctly can become your go-to tool for curly hair. In addition to determining the
right shape and length for a client, you will learn how to work with a straight blade without
a guard to create soft, clean lines and modern shapes that give movement to the hair and
versatility to the cut. You will also learn how to modify your cutting technique and reach
for the most appropriate tool based not only on the desired look but on variations in hair
texture and density, as well as the shape of the head. You will then practice refining your
work with dry cutting using both scissors and even the razor, thereby not only learning
the rules but also how to break them.
Mar 6 - 7
Location: Soho Academy
LP points: 54,500
Price: $1000
Dry Cutting with Edward Tricomi
Famed hair stylist, Edward Tricomi shares the secrets behind his signature hairstyling
method, the dry cut. Learn how to recreate Tricomi looks for your own clients with this
inspiration, to sighting the fashion world as a major influences and touch upon how he
got his start in the beauty industry. Tricomi will give you the lowdown on updos with
inspiration. Learn how to recreate the hottest new special-occasion looks. From wedding
elegance, to fun, fresh nighttime glamour, Tricomi breaks down each style for easy
step-by-step recreation.
Apr 17-18
9 9
Location: Soho Academy
LP points: 54,500
Price: $1000
The Experiences of a Creative Pioneer with Tim Hartley
In this 2 day, intimate hands-on event with Tim, experience what makes Tim truly one
thought provoking education and inspiration in hair, applying his enduring talents and
innate gift for blurring the boundaries between hair and fashion, to stage shows, seminars
and intimate workshops. Tim has made architecturally inspired and fashion informed
hair his trade mark, founding a company that allows him to focus solely on the creative
process. “I blend my unique precision cutting techniques with traditional methods for
shaping and dressing hair which allows me to combine the wearable with the avant garde
in a way that is totally fresh and new,” says Tim…
Jun 5 - 6, Oct 23 - 24
LP points: 108,000
Location: Soho Academy
Price: $2000
The Union of Editorial Cuts and Styling; Fashion that stands out while
fitting in with Vivienne Mackinder
Separate yourself from the crowd… In this demonstration and hands-on work shop
will study the Art of Precision and abstract Razor cutting, as well as editorial styling and
wear into cocktail so you can give your long hair clients something beyond a round brush
blow dry. You will also learn the 7 principles of razor cutting from classic to edgy looks
and how to editorialize cuts into waves and bouffant. See what makes Vivienne a beauty
legend to our industry.
Aug 28- 29
Location: Soho Academy
LP points: 54,500
Price: $1000
EXCLUSIVE
EVENTS
WITH EVA SCRIVO
Cutting & Coloring: Designing the Look
In the eyes of our clients, we are not just hairstylists or colorists. We are designers
with the power to transform their look by making the most of what nature gave them.
Incorporating all of the tools at your disposal to effectively design a complete look, takes
not only expertise but a keen eye and a clear understanding of how to balance shapes
with color. Effectively combining cutting and coloring to create beautiful transformations
is the true art of our craft and the best business-building tool you can have. In this class
you will learn how to work with a client’s hair texture and density, face shape, body
type, and personal style, to bring out her best features and modify the weaker ones with
the shape of the haircut and placement of color. The instruction combines a variety of
cutting and coloring techniques, using the razor, scissors, dimensional color blocking,
and balayage. An optional part of the class teaches how to define one’s makeup palette
based on her skin tone and how to expand it with the right hair color. Understanding this
final component makes you a true beauty expert in the eyes of your clients.
Mar 27 - 28
LP points: 81,500
Location: diPietro Todd Academy, SF, CA
Price: $1500
Aug 14 - 15
LP points: 81,500
Location: Soho Academy
Price: $1500
Simple, Beautiful & Effective Design with Roy Teeluck
teachings and stylish results. It is an exciting way to work, knowing that your vision
can be realized. Knowing what you want to accomplish and how to execute is half the
success. See what makes Roy the designer that the most influential women in the world
come to for their hair!
Oct 2 - 3
Location: Soho Academy
LP points: 54,500
Price: $1000
Structured Elegance with Oscar Blandi
simple wash and wear versatility that can transition from day to night and editorial to red
his unique techniques to create “Oscar-worthy” hair.
Nov 6 - 7
Location: Soho Academy
LP points: 54,500
Price: $1000
Corrective Color & Color Balancing
Fixing the mistakes of others, whether from a salon or a do-it-yourself color job, is a large
part of what we, as professionals, must do. It can be the most rewarding aspect of being
to feel overwhelmed and even panicked when presented with such a challenge. Many
colorists tend to over-think and over-complicate the situation at hand. In this class you
will learn how to find the shortest and the most effective routes to the results you want
with simple techniques for turning any undesirable situation into beautiful hair color, from
balancing and adjusting its tone to correcting a color disaster. You will revisit color theory
the foundation of all color; review how to rebuild pigment with fillers and how porosity
throughout the hair affects the end result; recognize that there is an art to even the most
basic elements of color, such as formulating and applying a single process; learn how to
incorporate balayage to create overall balance and impactful results with subtleties; better
understand how to manage a client’s expectations and more.
Oct 16 - 17
LP points: 81,500
Location: Soho Academy
Price: $1500
8 8
SOHO
ACADEMY
Illegally Blonde with Nancy Braun
PORTFOLIO
ARTIST
EVENTS
order and how to color balance. Also understand the techniques to quick blow drying
to make your color shine!
March 20 - 21
Location: Bianchi’s Academy in Michigan
LP points: 41,000
Price: $750
toning. Master the balancing act of porosity and creating even color results. Nancy will
We are offering Soho Academy on the Road for 2011. Not only
will we be hosting amazing events at our flagship location in Soho,
at our National Academy locations, including Florida, Washington
With over 25 years of experience in the salon industry, entrenched in the trendy downtown
and experience two full days of exploration in the reinvention of you and your client. Take
that loyal, long term client and transform them from daytime drab to night time thrilling with a
few perfectly placed nuances of color. Add edge, artistry, and sophistication with subtle, yet
effective techniques that create excitement and flirtation to even the simplest silhouettes. Jo
will share with you the secrets she uses to “Rock Your Locks” and so much more! You will
love this class!
Feb. 27 - 28
Location: Soho Academy
LP points: 41,000 Price: $750
LP points: 41,000
Mar 27 - 28, Oct 30 - 31
Location: Soho Academy
LP points: 38,000
Price: $700
Aug. 7 - 8
Location: ILO Academy, Washington, DC
LP points: 38,000
Price: $700
Sept. 25 - 26
Location: David K Space in Florida
LP points: 38,000
Price: $700
Styling 101 with Joseph DiMaggio
and apply it to all shades, creating dazzling brunettes with caramel highlights or
multifaceted reds. Amongst learning technique, Nancy will cover how to control the red
zone and brass when lifting. Examine her techniques in achieving the perfect balance of
highlights, while maintaining the vibrancy and multi-dimensional highlights. As a bonus,
she might sneak a blonde in too!
May 1 - 2
Location: ILO Academy, Washington, DC
LP points: 41,000
Price: $750
LP points: 41,000
exploring all of the INOA options and view the product that is changing the future of haircolor.
Price: $750
Balayage Isn’t Just for Blondes Anymore with Nancy Braun
Mar 13 - 14 Location: Soho Academy
In 2010, INOA began the Revolution in permanent hair color. Now it is the time to turn this
revolution into creativity and profit for you and your salon! Following a quick examination of
will open your eyes to this breakthrough product. You will review technology of INOA, discuss
traditional application of INOA, creative application of INOA using edgy highlight patterns
Downtown Diva and Daring Do’s with Jo Blackwell-Preston
Sept. 25 - 25
Location: Bianchi’s Academy in Michigan
Become the INOA Revolution with Suzie Bond
From behind the scenes of today’s fashion runways and editorial shoots, Session Stylist
and L’Oreal Professionnel Portfolio Artist Joseph DiMaggio will guide you through the
creative steps he applies when foundation styling. From smoothing, curling, pony tails,
braiding, extensions and back combing, come experience how to use your creativity to
execute or duplicate any desired look. Joseph will take you through a couple of staple
are needed in a kit and why. Whether you are strengthening your styling or developing
your editorial eye, you will leave understanding how to work with shape and how to walk
into an editorial situation like you are a pro.
Apr. 3 - 4
Price: $750
Location: Soho Academy
LP points: 35,500
Price: $650
Urban Trends with Jessica Vosper and Joseph DiMaggio
Fixing Unnatural Disasters with Jo Blackwell-Preston
Light to Dark… Dark to Light …and every chemical waste dump in between. We
corrective color playground. When do we decolorize? When do we fill? When do we
erase everything and start over from scratch? We will explore every scenario together.
Apr 3 - 4 Location: David K Space in Fl.
Jul 24 - 25 Location: Soho Academy
LP points: 41,000
LP points: 41,000
Price: $750
Price: $750
artistic originality and high speed energy; contributing to the creativity in hair color and
and on the red carpet. With that, Urban Trends offers an insider’s view of what inspires
both designers and colorists every day. Let us guide you on creating looks and techniques
based on what is happening right here in the Mecca. From cut to color, Portfolio Artists
and your resident “New Yorkers”, Jessica Vosper and Joseph Di Maggio will provide a
closer look into the fashion of hair and create funky, edgy, trends that together stylists
and colorists can take back to the salon giving their clients a piece of New York!
May 22 - 23
Location: Soho Academy
LP points: 41,000
Price: $750
Architectural Foiling with Steven Cristobal
using geometric lines; vertical, horizontal, forward slash and backward slash, building
shapes and patterns. You will leave with technical drawings, formulation and application
techniques. A strong focus on INOA as well as a full view of all that L’Oreal Professionnel
has to offer.
May 1 - 2
Location: Soho Academy
LP points: 35,500
Price: $650
The Long and Short of It by Kristjun Holt
Let us visit opposite sides of the hair length spectrum! On one side, you can’t help but
demure pixies are where it’s at. On the other side, you also have the infamous client that
loves their long hair like a Victoria’s Secret model, but they are bored …and they don’t want
motivate you to say goodbye to cookie cutter, repetitious hair whether it be long or short!
well as how to maintain length with interest on your long haired clients, as well as the cool
and feminine factor with your short haired clients. It is a test that you can ace as long as
The Make-Up and Break-up of Color with DJ McGinley
McGinley will share everything you need to know about hair color including, how to
identify sensitivity and porosity, different stages of lightening and the “how to’s” on the
AND yourself excited about your long and short styles.
Jun 26 - 27
Location: Soho Academy
LP points: 35,500
Price: $650
theory of haircolor.
May 1 - 2
Location: Soho Academy
LP points: 32,500
Price: $600
Experience the Power of Blondes with Jennifer MacDougall
perfect blonde is created when the hair is in it is ultimate healthy condition and is the
perfect tone for the client’s skin and eye color. In this two day event, Portfolio Artist and
No Limits (INOA FOCUSED) with Jason Backe
go lighter, when to go darker and when to say no to a client that wants their hair lighter
one of the first colorists to adopt our revolutionary ammonia-free INOA haircolor. From
editors to models, actresses and executives, clients love Jason’s color for its chic and
complimentary wearability. During this amazing two day event, Jason will show you how
walk you through how to create intense looks that will inspire the hairdresser and how to
take extreme inspirational looks and translate them into consumer friendly and sellable hair
colors. You will acquire the knowledge of how to recognize and utilize inspiration around
you. This will be an open atmosphere where you can discuss your challenges and have
them addressed, leaving inspired and ready to perform at your best when using INOA.
May 15 - 16
Location: Soho Academy
LP points: 46,000
Price: $850
will learn how to take a client that has been over highlighted and bring them to a more
natural looking, modern blonde without putting in all those foils. We will also learn several
July 10 - 11
Location: Soho Academy
LP points: 35,500
Price: $650
De-Mystifying Long Hairdressing with the Teals
SOHO
ACADEMY
Alert! This is not a collection class designed to tell you what the cool new thing is in
Ryan and Deannalyn Teal are going to examine and share the rules of long hairdressing
that will inspire you to create your own collections. The Teals will explain consultation
clues for a successful result, determining the end result texture and how you can control
80% of the hair, which is key. Finishing techniques will be tackled, as should you spray
or should you go? The Teals will inspire you to rediscover your creativity by dressing hair.
Sept. 25 - 26
Location: Soho Academy
LP points: 41,000 Price: $750
PORTFOLIO
ARTIST
EVENTS
Age Proof your Clientele with Marcus Daniels
keep clients looking rested, refreshed and contemporary with the times is the backbone
of Portfolio Artist Marcus Daniels business, and can be the same for yours. In this 2 day
Brand Yourself with Jason Backe & Suzie Bond
Do you know who you are? More importantly, does everyone else know who you are?
Whether you are a hair stylist, colorist, salon owner, salon manager, model, educator, or
to set your path to success... Social media has become one of the most sought after forms
networking and will give you all of the dos and don’ts when putting yourself or your salon out
there for the world to see. Suzie will share with you the keys of the Public Relations trade, as
well as who your audience is in PR and how to set attainable goals. Once you meet Suzie
and Jason you will understand why we call them media darlings, and they have the press to
back it up!!
Sep 11 - 12
Location: Soho Academy
LP points: 46,000
Price: $850
Twisted Classics with Kristjun Holt and Shelley Mohr
It is our job as colorists & stylists to not only keep up with trends, but to set them. One
of the most exciting, but also difficult times of a stylist’s career is the transition from
student or assistant to successful professional. It is crucial to develop your own style
and distinguish yourself from the rest of the crowd. You already know the ropes; now
learn how to untie the ones that bind you. In this dynamic combo, let Portfolio Artists
will take the basic haircuts you all know, break them down, and show you how to
recreate them with your own distinctive flavor. Shelley will address how to take your
global color applications and make them stand out from everyone at the salon by helping
you formulate and apply creatively, with confidence, If you’re hungry and itching to prove
yourself, this is the class for you. This event is meant to bring your best work out of you,
so bring your a-game and they will bring theirs!
Sept. 18-19
Location: Soho Academy
LP points: 46,000
Price: $850
uncover many of the misconceptions and let you know the truth. For instance, learning
that going darker as the face ages is not ALWAYS a mistake; Likewise, going blonde
in an attempt to balance gray or white can wash the client out, making her look older,
tuckered-out and less vibrant. The key is to create an energizing palette as your client
matures and you will accomplish that here!
Dec 4 - 5
Location: Soho Academy
LP Points: 35,500
Price: $650
BALAYAGE
CERTIFICATE
PROGRAM
We are back by popular demand with the L’Oreal Professionnel certified,
have completed the three classes offered, we will present you with a
in order, and you must provide proper proof that you have taken the
class prior to signing up for the next one. We will honor all classes taken
at the Soho Academy which are two-day classes for 2009-20010. Please
and dates offered. The opportunity to become a balayage artist is a
special one and we want to be your mentors through this awesome new
Balayage Basics: Introduction to Balayage
with Brian Redman and Jessica Vosper
Expert? Then this is the perfect place to start. The method is a simple, “less is more”
approach. The goal is to design natural results that duplicate what nature gave us as
children. We will start off the class with a discussion of the myths and inaccuracies that
have prevented us from getting into balayage sooner. Then after a demonstration from
day, you will feel more comfortable as you do a full head of balayage on the second
mannequin. You will end the day with another demonstration from the artist, and answer
and revisit all of the myths you started the weekend with. Once you have completed day
you will take it to the next level.
Mar. 20 - 21, June 12 -1 3, Dec. 11 - 12
Location: Soho Academy
LP points: 35,500
Price: $650
Balayage Advanced with Nancy Braun
After taking the basics course and practicing on all of your clients, you are ready for the next
step. In this advanced course in our certification program, you will experience renowned
and quick fast techniques to enhance haircuts! Take your work to the next level, discovering
tricks and tidbits to improve your skill. Discover balayage at the shampoo basin after a single
process. Fine tune all of your training and get comfortable and confident with this technique.
Apr. 10 - 11, Aug. 21 - 22
Location: Soho Academy
LP points: 41,000
Price: $750
Balayage LIVE with Nancy Braun
and your salon. Once this course is completed, you will be presented with a certification
bristle brush, hair dryer and color apron.
Oct 9 - 10
Location: Soho Academy
LP points: 41,000
Price: $750
EXCLUSIVE
EVENT
ARTISTS
JASON BACKE
at ted gibson salon, which he co-owns with partner Ted Gibson, is
always full. From editors and models to actresses and executives,
clients love Jason’s color for its chic and complimentary wearability.
They also love his friendly, down-to-earth personality and his
positive, upbeat vibe.
Jason considers hair color an artistic expression of personal
beauty, and takes great pride in his attention to detail and commitment to impeccable
SOHO
ACADEMY
OSCAR BLANDI
It has been more than twenty years since Oscar left his home
in Naples to bring his talents and old-world Italian methods of
haircare to the United States. Oscar was born with styling in his
blood; his father, brother, and three sisters were all in the business.
Oscar himself began working on hair at the age of fourteen in the
father’s colleague’s salons and attend art school to gain a diverse
perspective and develop his own sense of detail. Within a few
years of his arrival in the states, Oscar opened his own salons in
successful, Oscar’s reputation as one of the most sought-after hairdressers in New York and
work is also recognized by the top modeling agencies in New York and the models he works
to adopt their revolutionary ammonia-free INOA haircolor.
Thanks to his extensive knowledge of haircolor science and trends, his ability to offer practical
advice, and his exuberant personality, Jason is regularly quoted in top beauty and fashion
York Times Sunday Styles. Additionally, Jason’s work has been extolled in Allure magazine’s
purposeful treatments and styling solutions are inspired by his love of hair and his passion
for helping women express themselves confidently. This unique collection of hair essentials
are infused with rich botanical ingredients to provide a luxurious experience for the senses
sophisticated red carpet looks for celebrities and socialites alike, Oscar can be found at his
flagship salon at 545 Madison Avenue at 55th Street. Like everything else in his haircare
domain, this luxurious space reflects Oscar’s heritage and artistic passion. The salon’s unique
services and treatments ensure that anyone who walks in, leaves with “Oscar-worthy” hair.
TIM HARTLEY
With a 30 year career at Vidal Sassoon culminating in his renowned role
generations of young hairdressers with his passionate approach to
stratosphere of international hair design has been a remarkable one
starting in the city of Manchester in the late 1970s,
integral component of the look in particular the stunning Kabuki created for the model Julie
and an asymmetrical wedge courtesy of Tim. This exemplary work was recognised by mentor
director. It was around this time that Tim began to develop his signature style - a series of pared
of modernism in the 1920s which spawned the chair designs of Mies van der Rohe and Le
sections over a clippered undercut prefigured the minimalist aesthetic which was to dominate
at the back and let to dry naturally.The results were fantastic and she used them for her press
shots for a long time.’
Since the late 1980s Tim’s place in the pantheon of hairdressing has been assured and he
contunues to travel internationally to great acclaim courted by professionals, picking up awards
and inspiring hairdressers with his genuine passion for the craft and his innate understanding
of the cultural significannce of hair. Recent work has been inspired by the most diverse of
influences: Man Ray’s Surrealist fashion photography, Gilbert and George’s performance art,
seek out diversity, find a great mentor, work hard and love what you do, love it every day.”
VIVIENNE MACKINDER
Vivienne Mackinder is one of the most highly respected
international leaders and innovators in the hairdressing profession
Vidal Sassoon and Trevor Sorbie, Vivienne developed an expertise
for precision cutting and an eye for original hair design, from the
Awards “Life Time Achievement” 2009
worldwide and her work is consistently published in the international press.. Vivienne’s
career, as a master stylist, is divided between her salon clientele, editorial and advertorial
shoots, advertising campaigns and countless special events as featured artist, not to mention
she has collaborated and designed hair collections for runway fashion collections in New
York, Paris, and London.
inspirational documentary film series which will inspire a new generation of professionals and
their career. The series includes “Legends”, featuring Vidal Sassoon and other the grand
is about Girl power. “Discover your Passion”, explores that a life with out passion has no
purpose.
“I’m Not Just A Hairdresser” has a mission to: “Uplift The Spirit And Image
Of Our Profession”, one stylist at a time.
When was the last time you tried something new for the first time?
MOD magazine with a dynamic interface of film and audio downloads, and live monthly Web
far beyond traditional educational models and provides in-depth training and entertainment
delivered via the Internet where you can study from the comfort of your home or salon
computer. On a quiet day in the salon stylist can now turn down time into empowerment
time and learn something new. Members can study from a growing library of 81 step by
and network here they can also find a study buddy for support. Our guest lounge provides
inspiration and business ideas for stylists who want to move from Good to Great. “In this
competitive job market it is vital to invest in your education. Imagine just 15 minutes a
day with on line learning, at the end of the year it would equal 90 hours of new knowledge
guaranteed to feed your heart and pocket. “ Vivienne Mackinder
1
EVA SCRIVO
Eva Scrivo is a highly acclaimed hair and makeup artist, author,
radio show host, television personality, and an entrepreneur who
owns one of Manhattan’s top salons. She is regarded as a premier
beauty expert, due to her experience, range of expertise, charisma,
and penchant for teaching. A hands-on expert in hair cutting,
coloring, and makeup, Eva is especially known for her ability to
design one’s complete look, her skill with the razor, as well as her
balayage highlighting technique and overall proficiency with color.
Eva’s work has extended to the runway at New York Fashion Week
fashion shows, where she collaborates with the designer and lead stylist to conceptualize hair
color that will complement the collection. In addition to regularly seeing clients and managing
her salon, Eva works in television and editorial, and since 2005 has hosted a weekly one-hour
+ Schuster, scheduled for release in March, 2011.
ROY TEELUCK
suburbs outside of London. A stylist at the John Frieda salon
soon discovered Roy’s talent, persuading him to join his staff as
an assistant where he was quickly promoted to a stylist. Eager
to explore other environments, Roy relocated to Paris to work for
the famous Jacques Dessange Salon for ten years. It was during
this time that Roy’s unique style emerged, defined by his naturally
feminine and sexy styles that worked with the hair’s natural texture
EDWARD TRICOMI
What truly separates legendary stylist Edward Tricomi from his
peers is his signature cutting technique. Precision is his trademark,
and watching Edward cut hair is much like watching an artist move
his brush. One person who instantly recognized this unique talent
was famed Vogue editor Polly Mellon, who introduced the world to
Edward and was instrumental in jumpstarting his career. Edward’s
work can be seen in magazines around the world including Vogue,
French Vogue and Italian Vogue, and on the runways during New
and Lyon and he was invited to do fashion shows and shoots throughout Europe. In 1989,
Good Morning America, Live with Regis & Kelly and more recently America’s Next Top Model.
vacated his position. Roy stepped in and achieved the company’s goals, not only retaining
In 1990, Edward joined forces with renowned colorist Joel Warren and business guru Roxana
1992, Roy decided to return to France, with a reputation for his easygoing nature, expertise,
and versatile talent attracting the eye of fashion and beauty industry leaders. Invites to style
fashion shows, advertising campaigns, and editorials soon followed his return to Europe. In
addition, he was asked by numerous stylists to assist them in opening salons and training staff
given his successful business acumen and personable demeanor. In 1997, Fekkai convinced
eclectic hair haven reflected Edward’s exotic travels throughout Europe, Morocco and the Far
East and also captured his colorful personality on each wall. Since then, Warren-Tricomi salons
Angeles turned out to be a positive one, with Roy quickly building an extensive celebrity
clientele and becoming a fixture on the LA beauty scene.
After a successful four and a half years in LA, Roy was ready to conquer New York, and realize
his ultimate dream of opening his namesake salon. In April of 2003, the Roy Teeluck Salon
opened its doors, becoming a haven for many high-end executives, celebrities, and New
Yorkers alike. “I envisioned a salon that assembled the best talent from around the world, all
under one roof,” explains Roy “and offered clients a warm and inviting atmosphere.” Today,
that close-knit group of top talent provides exception customer service, pampering guests
from their light-filled perch on New York’s famous 57th Street. Surrounded by such storied
inspiration from the area’s rich history. “My goal is to bring back the chic and glamour of
days past, to create a true beauty destination on 57th Street”, Roy explains. Roy’s plans
include evolution beyond the salon walls, to provide the ultimate in beauty for a worldwide
clientele. The brand recently opened a location in downtown Miami, along with future brand
expansion plans.
Supermodel of the Year, and the Sundance Festival. Deemed “an architect with scissors” Roy
continues to receive accolades from the beauty industry and fashion press, and is a mainstay
the industry. With a shared heritage of superior pampering and subtle sophistication, WarrenTricomi and The Plaza together represent the perfect marriage of luxury and style.