awards ceremony - Les Lunetiers du Jura
Transcription
awards ceremony - Les Lunetiers du Jura
PRESS KIT AWARDS CEREMONY INTERNATIONAL EYEWEAR DESIGN COMPETITION “YOUNG CREATORS, LOOKING TO THE FUTURE” WWW.DESIGN-JURA.COM Summary WHAT WILL THE EYEWEAR OF TOMORROW LOOK LIKE? 2013 Edition The jury Key facts p.2 p.3 p.3 p.4 PRIZE LIST p.5 THE 15 FINALIST PROJECTS Bonbon Clic Aura AIM - Analyse, Inform, Manage Tremolo Presbys Mirettes Colors Lunette élémentaire Daylight Sweet Moon Baby in Sun Voice Contrast Tricoti JURA EYEWEAR MANUFACTURERS FOCUS ON DESIGN AND INNOVATION A genuine industrial cluster Key figures Companies belonging to Lunetiers du Jura - 1- p.6-7 p.8 p.9 p.10 p.11 p.12 p.13 p.14 p.15 p.16 p.17 p.18 p.19 p.20 p.21 p.22 p.23 p.23 p.24 p.25 WHAT WILL THE EYEWEAR OF TOMORROW LOOK LIKE? Launched in 1997, the International Eyewear Design Competition is an incubator of creativity. Constantly searching for new identities and innovative ideas for their eyewear, the Association of Jura Eyewear Manufacturers has made this competition the birthplace for the frames of tomorrow. Aimed for design students, this competition gives the opportunity to young creators from all over the world to push forward their creative talent. It also gives the opportunity to set relationships between designers and industrials since the selected candidates can realize their prototypes within an eyewear company. In its first 8 editions, the International Eyewear Design Competition has provided an opportunity for nearly 6,000 young designers from 51 countries to try their luck. This means as many projects examined by a constantly renewed international jury of experts. While the competition highlights the creative and innovative capacity of eyewear manufacturers, it primarily allows new approaches to be considered, new inspirations to gain ground and the frames of the future to be imagined. - 2- 2013 Edition The theme : « 1 – 100 ans » Imagined by the French designer, Mathieu Lehanneur, who is the President of the jury, the theme of the 2013 edition of the competition invites entrants to design eyewear for the youngest or the oldest members of the society. We’re not all born with glasses in front of our eyes but we’ll all age with a pair on our nose. The function is the same but the context, behaviour and habits are different in every way. Choose the right end of life for you and offer it the very finest eyewear. For babys or elderly people, the entrants of the 2013 edition imagined various eyewear. 221 projects were examined by the jury and 15 projects were selected as finalists. These 15 finalist projects were prototyped in collaboration between the young designers and the eyewear manufacturers. The jury President of the jury • Mathieu Lehanneur, Designer – Agence Since 1974, France © Jean-Luc Luyssen / Madame Figaro • Francesc Aragall, President – Design for all, Spain • Hervé Collignon, Design Management consultant – Hooks Strategy & Experience Design, France • Peter Cullin, Product Manager - Doro, Sweden • Christian Franchi, Optician, France • Chantal Hamaide, Redactor in chief – Intramuros, France • Sylvain Marcoux, Public relation – Vitra, France • Fabrice Olivier, Optician, France • Eija Salmi, Director – Cumulus Association, Finland • Jan R. Stavik, Managing Director – Norwegian Design Council, Norway - 3- Key facts 9 29 th edition of the competition A jury made of REGISTRATIONS countries represented (France, Hong Kong, Hungary, India, Indonesia, Italy, Marocco, Nicaragua, Peru, New-Zealand, Netherland, United Kingdom, Slovenia, Sweden, Switzerland, Slovakia, Colombia, Tunisia, Algeria, Germany, Australia, Belgium, Brazil, Canada, Chili, China, Cyprus, Spain, Finland) 10professionals projects examined by the jury 15 9 projects 1 an finalists eyewear companies involved in the production of prototypes 6 projects 100 ans - 4- - 5- The 15 finalist projects BONBON By Lenka ABONYIOVA CLIC By Maïna BANHUDO, Marine VIAUD & Johanna QUINT AIM – Analyse, Inform, Manage By Florent BRUN, Nicolas GUY & Arthur COLLIN AURA By Edouard BOURELY TREMOLO By Mathilde CRETTAZ PRESBYS By Marine DAVAINE MIRETTES By Edouard FABRE, Mathieu BRIAND & Nicolas PATRIX - 6- COLORS By Gabriella FEDRIGO, Floriane AUBRIT & Julie CHARRIER Lunette élémentaire By Juan Sebastian GALAN BELLO SWEET MOON By Olivia KURZAJ VOICE By Quentin LEPORT DAYLIGHT By Quentin GOUAILLIER BABY IN SUN Par Nicolas LAFARGUE CONTRAST By Loic RAY TRICOTI By Marie-Morgane TEIRLYNCK - 7- BONBON By Lenka ABONYIOVA - Slovakia Haute Ecole d’Art et de Design, Geneva Prototype produced by eyewear manufacturer JDO – Jacques Durand Occhiali Children adore sweets ... their colors, flavors and tastes. They also like to touch them because they have a soft and pleasant texture. fluorescent orange colored Perspex. It creates «the delicious effect» and attracts children. All angles are rounded to create a sweet-like look. The frames consist of two parts. A white silicone part is reminiscent of sweets with its soft feel, white color and texture. The softness of the material is an essential factor because the frames are in constant contact with the still-sensitive skin of children. This highly comfortable silicone part covers the hinge. The other part of the frame is made from The classical shape is reassuring for children who need to feel included in their group of friends, while the reference to sweets attracts and amuses them. All in all, these frames are aesthetically pleasing, fun and safe. - 8- CLIC By Maïna BANHUDO, Marine VIAUD & Johanna QUINT - France Université le Mirail (Master de Design), Toulouse Prototype produced by eyewear manufacturer NAJA «CLIC» is a frame kit that adapts to the rapid growth of children between the ages of 12 months and 6 years. «CLIC» changes and grows with the child, creates feelings of attachment and encourages children to wear corrective eyewear from the youngest age. THE KIT It contains a base piece suitable for the facial shape of one-yearolds and different interchangeable modules fitted using a click system. The modules, which consist of the central section (the bridge) and temple endtips, are used to enhance the size of the frames. They are changed at the age of 3 and 6 years, adapting to the child’s growth and the use they make of them. At the age of one, the temple endtips are fitted with a loop and adjustable strap for a perfect fit and hold around the head. The endtips fitted at 3 and 6 years old are rounded and extended to get the child used to wearing glasses like an adult. The same frame is used, thus reducing the cost of repeatedly buying different pairs of glasses between 1 and 6 years. OPERATION The click system makes it easy for parents to change the modules without the child having access to them. The lenses can be changed and adapted to the child’s vision at any age. Made from polyethersulfone and bioplastics, the frames are hypoallergenic, robust and light. And for the child’s comfort and safety, the temples can rotate thanks to a medical-grade silicone part. - 9- AURA By Edouard BOURELY – France Lycée La Martinière – Diderot, Lyon Prototype produced by eyewear manufacturer MAQ 3 AURA is a pair of glasses designed for the very elderly living in their own homes. Much more than a visual aid, they watch over the user, maintaining a comfortable atmosphere around them. AURA behaves like a home automation «remote control», managing various conditions in the home to match the person’s activity and movements. Fitted with an RFID chip, it is identified by different sources (light, heating and air conditioning) which will adjust their settings to the optimum configuration without the elderly person having to do anything. AURA ensures a comfortable and safe atmosphere while limiting unnecessary energy consumption. It relieves the person of some of their daily concerns. AURA watches over its owner, acting like a guardian angel. AURA is made from acetate for lightness, and the parts in contact with the face are made from silicon for increased comfort and better hold. The temples have a hole at the end to fit a cord. When the elderly person goes to bed, they place AURA on its stand on the bedside table. The stand deactivates the glasses during the night and reactivates them in the morning. It lights up when the frames are placed on it so that their owner can find them easily. - 10 - AIM – Analyse, Inform, Manage By Florent BRUN, Nicolas GUY & Arthur COLLIN – France Bellecour Ecole d’Art, Lyon Prototype produced by eyewear manufacturer MAQ 3 Design is a general term that encompasses a set of activities resulting in a visual, audible or physical creation. It is relevant when it makes a sensitive or functional contribution. As graphic and interior space designers, we thought it would be interesting to combine these different areas of knowledge in a product design. We analysed the habits, behaviour and principal difficulties that the elderly encounter in their daily lives. This led to the idea of creating a graphic system that can be used to identify the various obstacles connected with their mobility issues (in space). Initially, we had to introduce a general symbol that could be further adapted to create a simple and easily recognizable language. Each of these symbols therefore provides specific information to the wearer of the frames. As for the design of the object, it responds to a real - 11 - need for functionality. The materials were chosen to provide the best possible levels of comfort, and the attachment system was simplified as much as possible for maximum ease of use. The project aims to combine aesthetic qualities and functionality, around a concept that offers a new visual experience designed to serve the user. TREMOLO By Mathilde CRETTAZ – Switzerland HE ARC Ingénierie, Neuchâtel Prototype produced by eyewear manufacturer Groupe TWC – L’AMY «You may be as strong as iron, we all end up rusting.» Health declines with time but many objects can be adapted to the problems caused by ageing. Glasses adapted to trembling and wandering hands can help people for whom everyday movements have become difficult. Taking glasses on and off is one of those frequent movements that can become harder when our hands play tricks on us. These glasses have been designed to provide ergonomic and easier handling for elderly people with hand trembling or weakness. The surface area of the hinges has been increased and designed for easy use with trembling hands. - 12 - Despite all these problems which come with time, increasing numbers of elderly people intend to stay active and make the most of life. The design of these glasses has therefore been developed to reflect this young and active spirit. The differences in thickness and its sleek lines give it a contemporary and dynamic look. The use of Perspex provides astonishing transparency to accentuate the sense of vitality. PRESBYS By Marine DAVAINE – France ESAD, Reims Prototype produced by eyewear manufacturer MOREL «Is it me or is that blurred?» Long-sightedness is a visual disorder that makes it difficult to focus the eyes when reading or doing close work. It is not a disease but a normal ageing process of the eye and more specifically of the crystalline lens which becomes sclerotic as it hardens. This ageing process starts from birth but its effect usually appears between the ages of 40 to 45. At 60, it has almost always reached its maximum point and remains stable from this age onwards. «Have you seen my glasses ?» This is a sentence that every one of us has heard at least once. The aim of «PRESBYS» is to provide a reworked version of both reading glasses for women and the «loss prevention» cord most often used for its practical rather than aesthetic qualities. These glasses are only used occasionally so an object should be created that women can wear all day long, in the case of PRESBY on a chain, and which can then be transformed into glasses when the time is right. Thanks to magnets placed in the acetate frame, it is very simple to fold and unfold them quickly and effortlessly. The cord is made from coloured leather. - 13 - MIRETTES By Edouard FABRE, Mathieu BRIAND & Nicolas PATRIX - France ENSAD, Paris Prototype produced by eyewear manufacturer OXIBIS Group «Natural shapes are always perfect. Nature cannot be different from what it is. […] A hand is neither ugly nor beautiful. A hand simply is.» Enzo Mari, Artek Production - 2010 We were not all born with glasses on our noses. Yet as children we have all circled our fingers in front of our eyes to invent ourselves a pair... The story of this project was born from that simple gesture that all children make. It then materialised through an unusual drawing which matched the perfection of our morphology. The construction of a Bézier curve based on the lines described by circling fingers formed the ideal drawing of our frame, each joint corresponding to an anchor point. The fusion between this childhood game, anatomy and geometry has allowed us to redefine the formal conventions of eyewear for children by making it more natural and more fun. - 14 - Each hand has its own characteristics, and thanks to the construction principle used, Mirettes encourages adaptability into different shapes. The «typographic» rules thus established facilitate the creation of an entire range. COLORS By Gabriella FEDRIGO, Floriane AUBRIT & Julie CHARRIER – France Ecole de Design Nantes Atlantique, Nantes Prototype produced by eyewear manufacturer LOGO and CTS «Color is stronger than language» - Marie-Laure Bernadac, (quote from Louise Bourgeois) At a time when little children do not yet have words, «Colors» reflect the subtleties of their moods. «Colors» is an eyewear concept for babies under 14 months of age. «Colors» have a double function: they are aesthetically pleasing, adaptable, light and brightly-colored but they can also provide information on a baby’s temperature, a reliable barometer of his or her health. The slim temples of the frame provide the necessary comfort and hold for the child, without restricting the growth of the skull. At the contact points, the frame is covered with a hypergeometric varnish which contains thermosensitive pigments. Round glasses are the ideal solution for very young children as they prevent them from looking over the lenses. In addition to this technical advantage, round glasses prevent any risk of injury in the event of impact. The rounded shapes give the frame a feeling of softness and comfort, perfect for both children and their parents. - 15 - Lunette élémentaire By Juan Sebastian GALAN BELLO – Colombia Haute Ecole d’Art et de Design, Geneva Prototype produced by eyewear manufacturer JDO – Jacques Durand Occhiali Children do not always like to wear glasses. I have therefore designed glasses that are fun. The frame material is transparent for minimum interference with the child’s field of vision so that they are perceived as pleasant. The fun element is provided by the child being able to personalize the frames through various geometric, coloured and interchangeable modules which clip very easily onto the temples. Inspired by the world of games, the shape of the modules is graphically simple and attractive. This decorative flexibility changes the child’s relationship with their glasses by allowing them to appropriate them in a fun way. As a result, they will feel more at ease wearing them. - 16 - DAYLIGHT By Quentin GOUAILLIER – France Ecole Bleue, Paris Prototype produced by eyewear manufacturer LOGO Daylight is a pair of glasses fitted with a LED (light-emitting diode) device. According to several studies, ageing increases the need for light. With appropriate lighting, the comfort of close vision can be improved considerably. Using this as my starting point, I have designed a pair of glasses with built-in additional lighting. At first glance, Daylight looks like a highly conventional pair of glasses. What makes them special is the double frame which hides a lighting device. To activate it, the second frame is simply raised and the LEDs light up. When lighting is no longer necessary, a simple hand gesture is used to pull down the outer frame which then blends into the thickness of the glasses. Daylight provides assistance for the elderly in their everyday tasks: reading product instructions, identifying the coins at the bottom of a purse, etc. The challenge of this project lay in discreetly and elegantly incorporating the essential elements for correct functioning of the lighting. - 17 - SWEET MOON By Olivia KURZAJ – France Lycée Jacques Duhamel, Dole Prototype produced by eyewear manufacturer MAQ 3 Designing dream glasses for babies is not an easy thing to do. At 6 months, they are discovering the world, becoming aware of their bodies and glasses seem like a foreign object on their faces. How can babies be encouraged to adopt glasses? Sweet Moon offers an ergonomic solution with a flexible bridge adaptable to the unformed nose of the child. In addition to the concept of comfort, the child appropriates the «glasses» object through a reassuring feature: once in its case, the Sweet Moon transforms into a nightlight and projects a starry sky. Like a security blanket, Sweet Moon accompanies babies in their discovery of the world during the day and in peaceful nights! - 18 - BABY IN SUN By Nicolas LAFARGUE – Switzerland HE ARC Ingénierie, Neuchâtel Prototype produced by eyewear manufacturer MAQ 3 At one year old, babies are fragile little things yet full of life. Taking care of them and supporting them as they develop is absolutely essential. It was in this spirit that the «Baby in Sun» concept was developed. The baby’s exposure to the sun is made visible at any time thanks to a frame which changes colour in response to UV light. Fitted with an elastic strap adaptable to the size of the baby’s head for optimum comfort, it has the advantage of being fixed to the frame without any additional parts for maximum safety while its flexibility makes it easy to store. In addition, the changing colour of the frame has a magical and childlike quality that will delight babies when holding the glasses in their hands once in the shade. Careful attention has also been paid to the aesthetic design. Today, children are aware of fashion, even from the earliest age. - 19 - A rectangular frame has been designed to make the most of their beautiful eyes and forms a pleasing contrast with their round faces. VOICE By Quentin LEPORT – France LISAA, Rennes Prototype produced by eyewear manufacturer LUCAL The concept of VOICE eyewear is based on an analysis of the daily lives of the elderly through a questionnaire devised by myself. The answers given by the elderly made it clear that looking for their glasses was a source of irritation. I therefore decided that a function aimed at helping users find their glasses easily was essential. This function known as a «voice and/or sound recognition system» is built into the temples of the frame. The user simply makes a sound such as clapping their hands or whistling so that the system reacts to these noises and in turn emits a sound that allows the user to find their glasses. - 20 - CONTRAST By Loic RAY – Switzerland HE ARC Ingénierie, Neuchâtel Prototype produced by eyewear manufacturer Groupe TWC – L’AMY «You can’t avoid growing old but you can avoid living like an old person» - Henri Matisse Old age can be a time of nostalgia, sadness and loneliness. We remember the best years, the dear departed who have left us too quickly. We allow ourselves to gently drift, passed over by time. But old age also allows us to realise that life is short, much too short to not be lived right to the end! The desire to make the most of its final offerings, to let nothing pass us by! To fly in the face of convention and show the world that old age does not necessarily rhyme with quitting the stage! To express our joie de vivre! My concept illustrates the contrast between these two aspects of ageing. The wood symbolizes wisdom. The vinyl represents discreet nostalgia, allowing us to take a little piece of the past with us wherever we go. Its sporting and dynamic lines express movement, joie de vivre and hope! - 21 - The use of transparent corrective lenses further emphasizes the concept of contrast by breaking with the convention of sports eyewear always having sun lenses. The design also reminds us that while we cannot avoid growing old, we definitely can avoid living like old people. TRICOTI By Marie-Morgane TEIRLYNCK – France Lycée La Martinière – Diderot, Lyon Prototype produced by Amanda Corney Design & Alutec Tricoti is a light, flexible and comfortable pair of glasses for babies from 2 to 6 months and comes in the form of a silicone frame, an elastic knitted band and flexible corrective lenses. It gently follows the shape of the baby’s head without causing any kind of discomfort, and faithfully accompanies them at all times, whether moving, sitting or lying down. Unlike conventional eyewear, Tricoti is fully accepted by babies because of its flexibility when worn, its softness and strong tactile dimension. The moss stitch knitting is reminiscent of a security blanket, the emotional companion of young babies, and meets their need to touch soft textures. The corrective vision of the lenses is effective when the glasses are placed on the rigid areas of the face, namely the nose and cheekbones. Stiffer silicon inserts in these areas are used to structure the frame and ensure corrective vision. The sensation of wearing the glasses is soft and firm without harming the baby. The elasticity of the strap allows Tricoti to accompany the baby’s growth up to the age of 6 months. Soft, light and easy to wear, Tricoti reassures parents and offers babies maximum comfort. - 22 - JURA EYEWEAR MANUFACTURERS FOCUS ON DESIGN AND INNOVATION A genuine industrial cluster The French eyewear industry has most of its design and production facilities in the Jura area. The birthplace of a profession which emerged more than two centuries ago (1796), the Jura has more than 60 companies involved in the eyewear sector, directly employing a workforce of approximately 2.000 people and representing 60% of the national production. Jura eyewear manufacturers create 2.000 new styles every year, lending their expertise to more than 70 famous brands and designers labels. Almost 10 million frames leave our workshops each year, 55% being exported. Today, the French eyewear industry is a complete sector of expertise and interconnected businesses, a genuine innovation cluster recognized for its ability to design and produce high-quality and complex products. - 23 - Key figures 36 members Global turnover € 250 000 000 10 million frames leave our workshops each year 2000 new styles are created each year 70 famous brands & designer labels }55% is exported 2000 employees - 24 - Companies belonging to Lunetiers du Jura Optical and protection frames, sunglasses ALBIN PAGET GROUPE ELCE CABAUD GOUVERNEUR-AUDIGIER HENRY JULLIEN JACQUES DURAND OCCHIALI JULBO KARA Groupe TWC - L’AMY LEON JEANTET FIDELA – Les Fils d’Aimé Lamy LOGO SAS LPS LUNETTES YVES COGAN MOREL OXIBIS GROUP VUILLET VEGA ZENKA par Modularité Sub-contractors (Manufacturing of frames and components, finition, surface coatings) BESANCON CEMO COEURDOR SAS CTS - Comtoise de Traitement de Surfaces COTTEZ LDS Sarl LUNETTERIE LUCAL NAJA PAGET FRERES PASCAL BARBE PROST DECOLLETAGE SINGER DECOLLETAGE SNTS THIERRY SA TSM - Traitement de Surfaces Morézien UNT - Usinage et Nouvelles Technologies www.design-jura.com Contacts PRESS AGENCE AIRPUR 67 rue Pierre Vernier 25290 Ornans Tel : ++33 (0)3 81 57 13 29 Pascal Margueron – Mob : ++33 (0)6 81 55 96 68 [email protected] 114 bis rue de la République 39400 Morez Tel : ++33 (0)3 84 33 14 68 Nadège Bonnet Mathieu – Mob : ++33 (0)6 76 69 01 86 [email protected] With the support of the collective action program partners and Cumulus Association Graphic deisgn SYNDICAT DES LUNETIERS DU JURA stephaneflutet.com ORGANISATION