our magazine - Sound RIDER

The Northwest’s Ultimate Motorcycling Resource
THE MAGAZINE. Sound RIDER! is the only magazine for Northwest
motorcyclists that provides local coverage of all two-wheel riding styles
including street, off road, racing, cruising, touring and dual sport. Published
monthly, SR! carries 5-10 feature stories with each new issue. Through this
coverage, readers find out about upcoming events, gain insight about local
dealers and service providers, learn about unique riding opportunities, pick up
riding skills and peruse hundreds of bikes in the pre-owned section.
ONLINE REACHES MORE RIDERS! We have the
largest motorcycle readership in the Northwest. When we say
we have 60,000 readers, it means we literally have 120,000
eyes looking at Sound RIDER! every month. There is no puffing
here for pass-along rates and dealers never toss our leftover
unread copies at the end of the month.
Our readers don’t need to pick up a
copy of SR! anywhere - they get it
delivered online, free, 24 hours a day,
365 days a year.
THE MISSION. At the root of Sound RIDER! is the
goal to enrich the rider’s experience. Whether it’s ride
and event coverage, top quality riding skills articles, an
inside look at local businesses or product reviews SR!
brings top shelf editorial to our readers each month with
the mission to better one’s ride.
OUR MAGAZINE
The Northwest’s Ultimate Motorcycling Resource
FEATURES Sound RIDER! is fortunate to have some of the foremost, published
authorities on riding in the Northwest providing monthly columns. Whether it’s
monthly editorials from Dave Preston (Motorcycle 101), Riding Skills articles by
AMA Motorcycle Hall of Famer David Hough (Proficient Motorcycling), or local
news features by founder/editor Tom Mehren (Packing Light/Packing Right), the
pages of Sound RIDER! are filled with top-quality content every month.
EDITORIAL ARCHIVE Because Sound RIDER! is an online magazine, every
article is archived for reading even after the latest month’s issue has passed.
Product reviews, dealer profiles and event features are all written in an evergreen format that allows
them to be informative and remain timely year after year. Today our archive includes more than 750
feature stories drawing more readers in as it grows.
DIRECTORIES Sound RIDER! provides extensive directories to Northwest dealers,
services and clubs that are updated monthly. Sponsoring dealers and services receive
extended listings that provide readers with detailed descriptions, links to profile
features, brand and address information and, of course, their business website.
PRE-OWNED Every month Sound RIDER! provides hundreds of pre-owned & noncurrent model listings from both local dealers and private parties. Ads include detailed
information about each bike, large full color photographs and contact information, at a nominal cost
that helps dealers sell more bikes—FAST!
CALENDAR Motorcyclists look for reasons to ride. If it’s sunny on Saturday, you can bet our
calendar pages are getting lots of activity from riders who are looking for
local dealer events, bike shows, chili feeds, rides and rallies. Listings are put
together by our calendar editors and readers and comprise the largest
database of events in the Northwest.
Editor’s photos—top to bottom: Tom Mehren, Dave Preston, David Hough
WHAT’S INSIDE
The Northwest’s Ultimate Motorcycling Resource
THEY LIVE HERE
With Sound RIDER! being an online
magazine, you’d have to wonder—where do our readers live? 81% of
our readers live in the Northwest, 2% in Canada and 17% across the
rest of the US.
CLICK HERE, SPEND THERE 68% of
our readers are employed in professional sectors
ranging from high tech and aerospace, to high-end
services and marketing. Sound RIDER! readers are
affluent, hard workers, spending a fair amount of their
disposable income on something they love dearly –
their motorcycles.
HOW THEY FIND US Search engines and events are the strongest vehicles bringing people to Sound RIDER!
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With more than 750 feature articles, online search engines are constantly spidering our content and sending us
new readers every day.
Each year Sound RIDER! holds 6-10 events using
experiential marketing (similar to Nike & Red Bull).
These events draw in many new readers each year and
provide advertisers additional marketing opportunities.
WOMAN FRIENDLY
Sound RIDER! stays ahead of the
national average of women riders
with 13% of our readership being
female. SR! provides a great
resource for women riders,
offering a club directory just for
women and reoccurring articles
about women riders, clubs and
women’s apparel.
OUR READERS
The Northwest’s Ultimate Motorcycling Resource
BROAD CHOICES The most active segments of our readership are in the
Sport Bike, Dual Sport and Cruiser categories, which account for a collective
74% of our readership.
ACTIVE RIDERS Sound
RIDER! readers are active riders
clocking well beyond the MIC
average of 4,000 miles a year.
Many of our readers are daily commuters, long range riders and
active in clubs that hit the road regularly. 22% of our readers
own touring or sport-touring motorcycles ranging from Gold
Wings and BMWs to Harley-Davidson Road Kings and Electra
Glides. More miles ridden, means more dollars spent per year.
BRANDING BY THE
NUMBERS
25% of Sound RIDER! readers
own more than one bike.
Different tools for different
jobs means they need more
gear. 72% of our readers ride
the four major Japanese
brands. 23% own Harleys,
half of whom own top-of-theline FLH & FXR models, and
27% ride European mounts
such as BMW, Ducati, KTM Moto Guzzi, Aprilia
and Triumph.
SPORT RIDERS
26% of Sound RIDER! readers own and ride
sport bikes. Through our Sportbike Northwest
Rally, held each year in July on the Columbia
River, we have attracted a committed audience of new and seasoned sport riders.
As a result, the AMA has sanctioned the Sportbike Northwest event as their Northwest Regional Rally. Ask us
how you can become a part of this one-of-a-kind opportunity.
WHAT THEY RIDE
2010 RATE CARD
MONTHLY RATES
D1 – DEALER/OEM PACKAGE
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12 x
6x
3x
$199
$220
$240
All used and non‐current inventory listed in our Pre‐owned and Hot Deal Bikes databases (see next page) Premium directory listing in our Dealer directory. Includes 100‐150 word dealer description, logo, website link and contact information (see page 3) 127x135 pixel banner ad (JPG) rotating on right panel (at right) 1 Monthly Motorcycle Marketplace position annually at no charge (see page 4) 10%‐15% discount on additional ad placements This package is designed for area dealers to promote their business to SR! readers, and list ALL of their used bike and non‐current inventory. Our pre‐owned and HDD pages are some of the busiest on our site. “We have used Sound RIDER! exclusively to successfully move our used and non current inventory since 2000. It’s always been a home run for us!” ‐ Dave Richardson/Moto International DO THE MATH $199 ÷ number of non‐current and used units in your inventory = A GREAT DEAL! D2 – CATEGORY SPONSOR
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12 x
6x
3x
$35
N/A
N/A
500x64 banner ad placed at the top of your chosen category (see below and page 3) Existing Dealer & Service sponsors receive a 30% discount when adding this onto your current program The category sponsor allows businesses to target our readership. Sponsor a used bike, OEM directory, club, calendar or community category. “The category sponsorship allows us to target potential customers at a very affordable rate.” ‐ Rick Nakagaki/Eastside Motosports (advertising with Sound RIDER! since 2005) 500x64 category sponsor ad Page 1
Used and Hot Deal
Bike Sample Pages
Page 2
Category Sponsor
Ad placement
(see 500x64 ad banner at left)
Premium Directory
Sample Page
(see sample listing below)
Page 3
2010 RATE CARD
MONTHLY RATES
M1 – MONTHLY MOTORCYCLE MARKETPLACE
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12 x
6x
3x
$199
$220
$240
100‐150 word 30 day advertorial with graphic to announce an upcoming event or product. Link from front page and newsletter to the latest advertorial. The Monthly Motorcycle Marketplace helps you get the word out about a new product, OEM incentive program, open house, service special, OEM addition, rally, poker run or just about anything else you can think of. “The Sound RIDER! Monthly Motorcycle Marketplace Advertorial is always a boost for our semi‐
annual open house, swap meet and bike swap events. It’s a regular part of our marketing mix.” ‐ David Swezey/Ride West BMW (advertising with Sound RIDER! since 1999) Page 4
2010 RATE CARD
MONTHLY RATES
M2 – MONTHLY EMAIL BLAST SPONSOR
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12 x
6x
3x
$199
$220
$240
500x64 pixel horizontal banner ad sent with every newsletter to our 10,000+ list of newsletter subscribers 500x64 pixel horizontal banner ad placed on the Sound RIDER! home page for 30 days The Monthly Email blast allows you to promote an upcoming event right when the newsletter hits subscribers mailboxes as well as from our home page. “The SR! Email blast is a great tool we use to increase attendance at a number of our in‐store events each year” ‐ Brendan Ferrer/ South Sound BMW (advertising with Sound RIDER! since 2006) 500x64 email blast and home page ad SL1 – SUPERLINK
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12 x
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3x
$90
$100
$110
Permanent text website link on right advertising panel. Appears on every page of the main site. The Superlink is a text link that appears on every page of Sound RIDER! (800 and growing) Available to businesses already invested in a D1 or S1 package to be used for additional exposure. “The SR! Superlink insures our company will be seen from every page on Sound RIDER! That’s a fantastic feature not available in any print magazine.” – Rich O’Conner/Rich’s Custom Seats (advertising with Sound RIDER! since 2001) Page 5
2010 RATE CARD
MONTHLY RATES
R1 - ROTATING BANNER AD – RIGHT
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12 x
6x
3x
$99
$110
$120
12 x
6x
3x
$199
$220
$240
127x135 pixel banner ad (JPG) rotating on right panel A basic rotating banner ad. Does not include directory listings or any other exposure opportunities. “We’re a small service shop on a tight budget. Sound RIDER! turns potential customers into real business for us” ‐ Jim Croning/Southend Motorcycle Service R2 – ROTATING TOWER BANNER AD – LEFT
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127x270 pixel tower banner ad (JPG) rotating on left panel position This larger format ad is a great way to adver‐
tise an upcoming event, new apparel and gear or other new products. “The left panel tower ad was a great way for us to let readers know that Pinlock now makes fog free face shield systems for HJC helmets.” – Tim Holsather/Pinlock Systems, USA R3 – ROTATING BANNER AD-BOTTOM
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12 x
6x
3x
$150
$175
$200
500x64 pixel horizontal banner ad (JPG) rotating on bottom panel position “We use the Sound RIDER! rotating banner ads each year to promote the Spokane Motorcycle Show.” Steve Cody/Delcreek Productions (advertising with Sound RIDER! since 2004) Page 6
2010 RATE CARD
MONTHLY RATES
S1 – SERVICES PACKAGE
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12 x
6x
3x
$129
$160
$190
Premium directory listing in Services directory. Includes 100‐150 word dealer description, logo, website link and contact information (see below) 127x135 pixel banner ad (JPG) rotating on right panel (at right) 1 Monthly Motorcycle Marketplace position annually at no charge (see page 4) 10%‐15% discount on additional ad placements Our services package is designed to assist local independent service shops, restoration outfits, painters, custom seat fitters and others to promote business through our well‐read directory and a rotating ad panel. “We cut our phone book advertising drastically and feel much better spending a portion of our budget in the Sound RIDER! Services Directory.” ‐ Bud Myers/Seattle Cycle Center (advertising with Sound RIDER! since 1999) S2 – PREMIUM SERVICES DIRECTORY LISTING
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500x64 Premium directory listing in Services directory. Includes 100‐150 word dealer description, logo, website link and contact information (shown at right) For the independent services business on a budget. “As a small shop that specializes in restoration, the Sound RIDER! premium directory listing puts me on top in a place that really matters to my business.” ‐ Steve Giblin/European Motorcycles (advertising with Sound RIDER! since 2003) Page 7
12 x
6x
3x
$35
N/A
N/A
2010 RATE CARD
TO BOOK YOUR AD PACKAGE SELECTIONS CONTACT
Stacey Swanson
925-292-9470
[email protected]
To contact the Sound RIDER! office directly
Sound RIDER!
2226 Eastlake Ave E #69
Seattle, WA 98102
206-329-7808
[email protected]
Need a personal visit from one of our reps to talk more with you? LET US KNOW!
Graphics & Deadlines
1. All artwork, text and/or graphics are due the 25th of the prior month in which they begin running and should be sent to
[email protected] with a cc to [email protected]
2. Artwork can be supplied by the advertiser, please send .jpg format, no animated or Flash ads accepted for banners. Logos for online listings or print should be sent in high resolution .JPG, TIF, or EPS format and no smaller than 1000 pixels
in width. Alternately Sound RIDER! can create an ad for you at a rate of $100 per hour billed in quarterly hour intervals.
3. Used bike ads are updated monthly by Sound RIDER! at no additional charge. If changes are needed sooner contact the
Sound RIDER! office at the number above, or email us.
4. Publisher reserves the right to review all material before publication and refuse publication at publishers discretion.
Billing Policies
1. Invoices for annual packages are payable in annual, semi annual, quarterly or monthly as determined by the advertiser
and the account representative.
2. First time advertisers—first payment is due in advance of scheduled ad date. All other payments are due net 30 as determined between you and the account representative.
3. All current advertisers are billed on a net 30 basis.
4. A surcharge of 1.5% per month will be added to all late payments.
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