2010 key selling features
Transcription
2010 key selling features
2010 KEY SELLING FEATURES HELP EVERY GOLFER BECOME A BETTER GOLFER Callaway Golf has a tradition of confidence and leadership backed by breakthrough, science-based performance. Our quest for improvement is never over, but our mission is simple: Design, create, build and sell better golf equipment. That means that any new club, ball, putter or product in the Callaway Golf family must be a significant improvement not only upon the products of our competitors, but also our own. Sure there are faster, easier, less expensive and more profitable ways to make a golf club, golf ball or other equipment. We leave that well-worn path to the followers. At Callaway Golf, our promise to golfers everywhere is to lead. We blaze new trails through an unwavering commitment to innovation in products and services that deliver uncompromising results. The Callaway name on every product we make is your guarantee, and the results you see in your game are the proof. CALLAWAY GOLF | CORE TECHNOLOGIES PRODUCT FAMILIES WOODS AND IRONS FUSION TECHNOLOGY: Proprietary Fusion Technology creates maximum perimeter weighting and more discretionary weight for more precise position of the CG and exceptional stability on off-centre hits, enabling ball flight customisation for optimal individual performance. FUSION To make the most technologically advanced equipment it takes futuristic thinking and cutting edge designs. By combining multimaterial construction with innovative shapes, you get clubs that will change your game. HYPERBOLIC FACE TECHNOLOGY: Strategic hyperbolic shaping of wall thicknesses dramatically improves impact efficiency and produces the largest effective hitting area Callaway Golf has ever made for higher ball speeds across the entire face. X SERIES With sleek and contemporary styling joining proven technologies, this series is engineered to be the essence of performance for avid golfers seeking tour-level design elements that will elevate their game to the next level. VFT TECHNOLOGY: (In irons) Variable Face Thickness Technology helps specifically locate the centre of gravity for optimum ball flight and control. (In woods) VFT Technology allows the clubface to be thickest in the centre and progressively thinner toward the perimeter, which increases the effective hitting area for better control, higher ball speed and more distance. BIG BERTHA DIABLO The collection of equipment designed to work for you. Bold shapes combine with modern technologies to update a legendary legacy of forgiveness for equipment that inspires confidence from anywhere on the course. MODIFIED WARBIRD SOLE: The sole is designed to slide easily over turf with minimal resistance, making it easy to hit from fairway, rough or sand. It also promotes solid contact with the ball for more distance and greengrabbing trajectories. WOMEN’S DUAL RUNNER SOLE: Ensures cleaner turf interaction and Drive your passion for the game with equipment inspired by women, for women. Stylish in its details and expansive for unparalleled options, the entire line was designed to meet the unique needs of women golfers. helps lower the leading edge to make the sweet spot more accessible for various skill levels. EDGE TECHNOLOGY: The unique shaping of the alltitanium clubheads allowed the engineers to move weight in specific locations to achieve the optimal CG location and ball flights for the Draw or Neutral options with a higher MOI. It also helps close the clubface at impact so golfers can better release the club with power. CORPORATE FRIENDLY S2H2 (SHORT STRAIGHT HOLLOW HOSEL): S2H2 increases discretionary weight by removing it from the hosel and repositioning it in the perimeter of the clubhead. LOGO READY: we have an outstanding choice of golf balls, putters, bags and accessories onto which you can place your company’s logo. Whether you are entertaining existing clients, prospecting new clients or rewarding staff and suppliers, you can be confident that your business will grow in partnership with us. TRU-BORE: TRU-BORE allows the shaft tip to extend through the hosel and clubhead to the sole. This borethrough design improves feel and control by moving the tip of the shaft closer to the centre of the clubface. MODIFIED TRU-BORE: An advanced version of the original Tru-Bore design, the polycarbonate tip plug at the end of the shaft dampens vibration for enhanced feel and performance. PROPRIETARY TECHNOLOGIES EXTREME NOTCH WEIGHTING: A proprietary design that redistributes more weight to the extreme perimeter of the iron to create a higher MOI for greater forgiveness, more stability and reduced distance loss on off-centre hits. I-MIX: An interchangeable system that allows golfers to select and change multiple clubheads and shafts allowing for numerous setups to maximise their performance. PRECISION NOTCH WEIGHTING: Precisely positions more weight to the perimeter of the iron to create a higher MOI for greater forgiveness and stability while maintaining the CG position that produces ideal trajectories and feel. OPTIFIT WEIGHTING SYSTEM: Enables OPTIFIT golfers to customise their driver by giving them 2 CG (centre of gravity) locations to choose from: Draw for promoting a draw or reducing a slice/fade; Neutral for maximum workability. PROGRESSIVE DUAL NOTCH WEIGHTING: Placing OPTIFIT FITTING SYSTEM: Allows golfers to get custom fit using an exceptional variety of interchangeable clubheads and shafts, ensuring the proper specifications for optimal performance. 360 DEGREE UNDERCUT CHANNEL: A patented technology that maximises perimeter weighting by moving the centre of gravity lower and further back in the clubhead, enlarging the hitting area and stabilising the clubhead for more forgiveness. weight on the top and bottom of the cavity allows for the Flighted CG Design. By angling the notches, it strategically adds more weight to shorter irons and removes weight from longer irons to produce strong, penetrating trajectories throughout the set. 360˚ DRIVERS DRIVERS DRIVERS FUSION | FT-iZ DRIVER STRAIGHT DISTANCE FT-iZ™ DRIVER Loft 9° 10° 11° 13HT PRODUCT SUMMARY DESCRIPTION Face Angle Square Square 1° closed 1° closed In our never-ending mission to find more distance and accuracy for golfers, Callaway Golf’s engineers used an entirely new design to once again produce a driver that’s longer and straighter than anything we’ve ever made. The following technical features are incorporated to accomplish this goal and help golfers break through their speed barrier. Lie Angle 60° 60° 60° 60° Length 45" 45" 45" 45" Swingweight D4 D4 D4 D4 Left Hand No Yes Yes No Total Club Weight (estimated in grams) Light N/A N/A 319 319 Regular 319 319 319 319 319 319 N/A N/A Stiff Notes Lie angles cannot be adjusted Stock Graphite Shaft: Aldila VooDoo RH = right-handed only FT-iZ™ TOUR DRIVER Loft 8.5° 9.5° 10.5° Face Angle 1° open 1° open 1° open Lie Angle 60° 60° 60° Length 45" 45" 45" Swingweight D4 D4 D4 Left Hand No Yes No Total Club Weight (estimated in grams) Regular N/A 319 (RH) 319 Stiff 319 319 319 Notes Lie angles cannot be adjusted Stock Graphite Shaft: Aldila VooDoo RH = right-handed only WOMEN’S FT-iZ™ DRIVER Tour Loft 11° 13HT Face Angle 1° closed 1° closed Lie Angle 60° 60° Length 44.5" 44.5" Swingweight C6 C6 Left Hand Yes No Total Club Weight (estimated in grams) Women's Notes 290 290 Lies cannot be adjusted Stock Shaft: FT-iZ Women’s Graphite by Aldila KEY FEATURES STABILITY, CONSISTENCY, INCREDIBLE FEEL AND INCREASED LINEAR ACCELERATION OF THE BALL: Polar Weighting utilises a heavy face and heavy in-line power source in the rear localises weight at the front and back of the driver. REDUCED DRAG IN DOWNSWING FOR HIGHER IMPACT SPEEDS: The Aerodynamic Body Design uses a progressive shape to produce our most efficient high inertia clubhead ever. OPTIMAL COMBINATION OF PERFORMANCE AND FEEL WITH STUNNING LOOKS: Fusion® Technology exploits extreme weight placement by utilising cast titanium, compression cured carbon fibre, formed aluminium and cast steel. INCREDIBLE FEEL AND PERFORMANCE: High performance Aldila shafts are engineered as the ideal complement to the FT-iZ Drivers. NEW 2010 KEY SELLING FEATURES | 6 Women’s DRIVERS FUSION | FT TOUR DRIVER PRODUCT SUMMARY DESCRIPTION FT TOUR DRIVER To meet the demands of golf’s most accomplished players, Callaway engineers incorporated our best technologies into a conventionally shaped, high performance driver. Now you can play what the pros tee up on Tour. Loft 8.5° 9.5° 10.5° Face Angle 1.5° open 1.5° open 1.5° open Lie Angle 56.5° 56.5° 56.5° Length 45" 45" 45" Swingweight D3 D3 D3 Left Hand No Yes No Total Club Weight (estimated in grams) Stiff 322 322 322 X-Stiff 324 324 324 Notes KEY FEATURES HIGHER BALL SPEEDS FOR LONGER DISTANCE: Hyperbolic Face Technology™ creates Callaway’s highest ever ball speeds across the entire face. Precision shaping dramatically enlarges the sweet spot so off-center hits fly longer and further. CONFIDENCE-INSPIRING TOUR LOOKS: The 440cc head incorporates a deep face with a smaller footprint. Combined with a full length tour hosel, an open face angle and less face progression, the driver has the look at address preferred by highly skilled players. POWERFUL TRAJECTORIES: External Web Weighting helps precisely position the centre of gravity (CG) to generate long, penetrating ball flights. ACCURACY, WORKABILITY AND FEEL: Fusion® Technology combines a carbon composite body with a titanium face cup to maximise perimeter weighting, producing a high MOI with an optimised CG for incredible performance and feel. NEW 2010 KEY SELLING FEATURES | 7 Lies cannot be adjusted Stock Shaft: Aldila VooDoo SVS6 DRIVERS FUSION | FT-9 DRIVER THE DRIVER THAT LETS GOLFERS FINE TUNE THEIR GAME OFF THE TEE WITH A PRECISION INSTRUMENT DESIGNED FOR POWER AND ACCURACY PRODUCT SUMMARY DESCRIPTION The FT-5 Driver set the standard for combining distance with premium shotshaping control. Yet once again, Callaway Golf engineers were able to surpass expectations with the FT-9 Driver. With the addition of Hyperbolic Face Cup Technology, ball speeds across the entire face have been dramatically improved to generate even more distance off the tee. Golfers will have the option to choose Draw or Neutral configurations with the help of external web weighting that helps precisely position the CG to promote the desired trajectory and ball flight for the desired shot shape. FT-9 DRIVER Loft 9° 10° 11° 13HT Face Angle 1° closed 1° closed 1° closed 1° closed Lie Angle 59° 59° 59° 59° Length 45” 45” 45” 45” Swingweight D3 D3 D3 D3 Left Hand No Yes Yes No Total Club Weight (estimated in grams) Light 322 322 322 322 Regular 321 321 321 321 Stiff 321 321 321 321 FUJIKURA ZCOM Stock Shaft FT-9 TOUR DRIVER Loft 8.5° 9.5° 10.5° Face Angle 1° open 1° open 1° open Lie Angle 58° 58° 58° Length 45” 45” 45” Swingweight D3 D3 D3 Left Hand No Yes No Total Club Weight (estimated in grams) Regular 328 328 328 Stiff 327 327 327 FUJIKURA ZCOM TOUR Stock Shaft I-Mix WOMEN’S FT-9 DRIVER Loft 9° 10° 11° 13HT Face Angle 1° closed 1° closed 1° closed 1° closed Lie Angle 58° 58° 58° 58° Length 44.5” 44.5” 44.5” 44.5” Swingweight C4 C4 C4 C4 Left Hand No Yes Yes No 290 290 Total Club Weight (estimated in grams) Women’s 290 290 FUJIKURA SAKURA LADIES Stock Shaft KEY FEATURES HYPERBOLIC FACE TECHNOLOGY: Strategic hyperbolic shaping of the face thickness dramatically improves impact potency and produces a much larger sweet spot. This generates higher ball speeds across the entire face for significantly more distance on off-center hits. FUSION TECHNOLOGY: Proprietary technology creates maximum perimeter weighting and more discretionary weight by combining a carbon composite body with the titanium face cup. This allows for precise positioning of the CG to increase stability on off-center hits and enables ball flight customisation for shot-shaping control. OPTIFIT OPTIFIT WEIGHTING SYSTEM: Enables golfers to customise their driver by giving them two CG locations to choose from: Draw for promoting a draw or reducing a slice/fade and Neutral for maximum workability. VISIBLE EXTERNAL WEB WEIGHTING: Fusion Technology allows the stainless Steel web weights to be precisely positioned for a CG that generates the desired Draw or Neutral trajectories and ball flights, letting golfers hit longer and more accurate drives. 2010 KEY SELLING FEATURES | 8 Women’s DRIVERS DIABLO | EDGE DRIVER LONGER MORE OFTEN DIABLO EDGE DRIVER PRODUCT SUMMARY DESCRIPTION The new Diablo Edge Driver is designed to give golfers a distance advantage every time they tee it up. They offer superior face technology, a high MOI, a deeper CG, better aerodynamics — and it all adds up to the longest, most accurate alltitanium drivers Callaway Golf has ever made Loft 9° 10° 11° 13HT Face Angle Square Square 1° closed 1° closed Lie Angle 57° 57° 57° 57° Length 45.5" 45.5" 45.5" 45.5" Swingweight D4 D4 D4 D4 Left Hand No Yes Yes No Light N/A 317 317 Total Club Weight (estimated in grams) N/A Regular 319 319 319 319 Stiff 320 320 N/A N/A Notes Stock Standard Shaft: Aldila Habanero WOMEN’S DIABLO EDGE DRIVER Loft 10° 11° 13HT Face Angle Square 1° closed 1° closed Lie Angle 57° 57° 57° Length 44.5” 44.5” 44.5” Swingweight D0 D0 D0 Left Hand No Yes No Total Club Weight (estimated in grams) Women's Notes 304 304 Stock Standard Shaft: Aldila Habanero Graphite KEY FEATURES DISTANCE ENHANCING, PENETRATING BALL FLIGHT: Fused Titanium in a 4-piece modular design produces the most weight efficient titanium driver we’ve ever created. Each part is precision formed and accurately fused together, allowing weight to be positioned optimally. OUR MOST CONSISTENTLY HIGH BALL SPEEDS EVER: Chemically Milled Hyperbolic Face Cup uses a chemical reduction process to selectively remove unwanted material for precision thickness control. REDUCED DRAG IN DOWNSWING FOR HIGHER IMPACT SPEEDS: The Aerodynamic Body Design refines and optimises all edge transitions, reducing drag up to 8% vs. other 460cc driver heads. INCREDIBLE FEEL AND PERFORMANCE: High performance Aldila Habanero shafts are engineered as the ideal complement to the Diablo Edge drivers. NEW 2010 KEY SELLING FEATURES | 9 Women’s 304 DRIVERS DIABLO | EDGE TOUR DRIVER LONGER MORE OFTEN DIABLO EDGE TOUR DRIVER Loft 8.5° 9.5° 10.5° PRODUCT SUMMARY DESCRIPTION Face Angle 1° open 1° open 1° open The new Diablo Edge Tour Driver is designed to give golfers a distance advantage every time they tee it up. They offer superior face technology, a high MOI, a deeper CG, better aerodynamics — and it all adds up to the longest, most accurate alltitanium drivers Callaway Golf has ever made Lie Angle 57° 57° 57° Length 45" 45" 45" Swingweight D3 D3 D3 Left Hand No Yes No Total Club Weight (estimated in grams) Regular 319 319 319 Stiff 320 320 320 321 321 321 X-Stiff Notes KEY FEATURES LOOKS AND PERFORMANCE PREFERRED BY ACCOMPLISHED PLAYERS: Conventional Head Shape with a Full Length Hosel, less face progression and more forward centre of gravity are designed for highly skilled golfers. DISTANCE ENHANCING, PENETRATING BALL FLIGHT: Fused Titanium in a 4-piece modular design produces the most weight efficient titanium driver we’ve ever created. Each part is precision formed and accurately fused together, allowing weight to be positioned optimally. OUR MOST CONSISTENTLY HIGH BALL SPEEDS EVER: Chemically Milled Hyperbolic Face Cup uses a chemical reduction process to selectively remove unwanted material for precision thickness control. REDUCED DRAG IN DOWNSWING FOR HIGHER IMPACT SPEEDS: The Aerodynamic Body Design refines and optimises all edge transitions, reducing drag up to 8% vs. other 460cc driver heads. INCREDIBLE FEEL AND PERFORMANCE: High performance Aldila Habanero shafts are engineered as the ideal complement to the Diablo Edge Tour drivers. NEW 2010 KEY SELLING FEATURES | 10 Lies cannot be adjusted Stock Tour Shaft: Aldila Habanero Graphite DRIVERS BIG BERTHA | DIABLO DRIVER THE ALL-TITANIUM DRIVER THAT BRINGS A WICKED ATTITUDE TO THE TEE PRODUCT SUMMARY DESCRIPTION Golfers will love it, courses will fear it. Why? Because the Big Bertha Diablo Driver is simply a monster that performs like no other all-titanium driver we’ve ever made. The addition of Hyperbolic Face Technology significantly improves ball speed levels across the entire face, generating more distance no matter where the ball is struck on the face. The most unique feature is groundbreaking Edge Technology. To get the optimal CG location for Draw or Neutral models in an all-titanium driver, our engineers discovered that slightly changing the head shape produced long, penetrating ball flights with the desired shot shape. It also helps golfers close the clubface at impact and better release the club with maximum power. Now every golfer can take aggressive swings that produce shots that’ll fly longer and more accurately off the tee. BIG BERTHA DIABLO DRIVER Loft 8° 9° 10° 11° 13HT Face Angle 1° closed 1° closed 1° closed 1° closed 1° closed Lie Angle 57° 57° 57° 57° 57° Length 45” 45” 45” 45” 45” Swingweight D2 D2 D2 D2 D2 Left Hand No Yes Yes No No Total Club Weight (estimated in grams) Regular 320 320 320 320 320 Stiff 321 321 321 321 N/A ALDILA DVS Stock Shaft BIG BERTHA DIABLO TOUR DRIVER Loft 8.5° 9.5° 10.5° Face Angle 1.5° open 1.5° open 1.5° open Lie Angle 57° 57° 57° Length 45” 45” 45” Swingweight D2 D2 D2 Left Hand No No No Total Club Weight (estimated in grams) Regular 319 319 319 Stiff 320 320 320 ALDILA VOODOO Tour Shaft Notes KEY FEATURES HYPERBOLIC FACE TECHNOLOGY: Strategic hyperbolic shaping of the face thickness dramatically improves impact potency and produces a much larger sweet spot. This generates higher ball speeds across the entire face for significantly more distance on off-center hits. EDGE TECHNOLOGY: The unique shaping of the all-titanium clubheads allowed the engineers to move weight in specific locations to achieve the optimal CG location and ball flights for the Draw or Neutral options with a higher MOI. It also helps close the clubface at impact so golfers can better release the club with power. DRAW AND NEUTRAL HEAD SHAPES: Provides golfers with the opportunity to select a driver that will most benefit their swing type and promote their desired shot shape. S2H2 DESIGN: Increases discretionary weight by removing it from the hosel and repositioning it in the perimeter of the clubhead to add stability. TOUR HOSEL: Available in right-handed, neutral only, 8.5˚, 9.5˚, 10.5˚ 2010 KEY SELLING FEATURES | 11 X-Stiff available as custom only DRIVERS WOMEN’S | LEGACY AERO DRIVER MAXIMUM DISTANCE WITH PREMIUM STYLE PRODUCT SUMMARY DESCRIPTION Designed for golfers seeking ultra-premium performance from an all-titanium driver, the new Legacy Aero Driver delivers in every way imaginable. The styling, the sound, the feel, and the distance are all on a different level. Aero Technology utilises an advanced head shape that precisely positions the CG for maximum distance trajectories while also raising the MOI for more stability, forgiveness and accuracy. Forged Hyperbolic Face Technology increases ball speeds across the entire face and multiple club length options are synchronised perfectly with club weights to optimise performance. LEGACY AERO DRIVER Loft 11.5° 12.5° Face Angle 1° Closed 1° Closed Length 44.5" 44" Lie Angle 58° 58° Clubhead Volume 460cc 460cc Swingweight C5 B9 Left Hand No No “Total Club Weight (estimated grams)” Ladies Notes KEY FEATURES AERO TECHNOLOGY: The advanced all-titanium clubhead shape positions the CG for maximum distance trajectories while also raising the MOI for more accuracy and forgiveness. FORGED HYPERBOLIC FACE TECHNOLOGY™: Hyperbolic shaping is the cutting edge of driver face design. Mathematics and engineering combine to create Callaway’s highest ever ball speeds across the entire face. OPTIMISED SYNCHRO PERFORMANCE: Each club length is matched with the specific club weighting and shaft playing characteristics to produce premium clubhead speed, power and distance off the tee. PRECISION MILLING: The proprietary chemical milling process used by Endo precisely captures the exact wall and face thicknesses needed for the weighting that produces the higher MOI. NEW 2010 KEY SELLING FEATURES | 12 274 Lies cannot be adjusted Stock Shaft: Speed Amorphous Graphite 267 FAIRWAY WOODS FAI R WAY WO O D S FUSION | FT-iZ FAIRWAY WOOD STRAIGHT DISTANCE FT-iZ FAIRWAY WOODS FAIRWAY WOODS PRODUCT SUMMARY DESCRIPTION 3+-wood 3-wood 5-wood 7-wood 9-wood 13° 15° 18° 21° 24° Loft When it comes to creating technology-leading fairway woods Callaway sets the bar. The new FT-iZ Fairway Woods only add to the legacy, with unprecedented distance, stability, consistency and feel in every shot. Lie Angle 56° 56° 57° 58° 58° Length 43" 43" 42.5" 42" 42" Clubhead Volume 152cc 166cc 157cc 149cc 151cc Swingweight D2 D2 D2 D2 D2 Left Hand No Yes Yes Yes No Light N/A 327 (RH) 330 (RH) 334 334 Regular N/A 328 331 335 335 328 329 332 N/A N/A Total Club Weight (estimated in grams) Stiff Notes Lies cannot be adjusted Stock Graphite Shaft: Callaway FT-iZ Fairway Graphite Steel shafts available as a custom option RH = right-handed only WOMEN’S FT-iZ FAIRWAY WOODS 3-wood 5-wood 7-wood Loft 15° 18° 21° 9-Wood 24° Lie Angle 56° 57° 58° 58° Length 42.5" 42" 41.5" 41.5" Clubhead Volume 166cc 157cc 149cc 151cc Swingweight D0 D0 D0 D0 Left Hand Yes Yes Yes No Women’s 319 327 327 Total Club Weight (estimated in grams) Notes 322 Lies cannot be adjusted. Stock Graphite Shaft:Callaway Women’s FT-iZ Fairway Graphite Women’s KEY FEATURES STABILITY, CONSISTENCY, FEEL AND INCREASED LINEAR ACCELERATION OF THE BALL: Polar Weighting utilises a heavy face and heavy in-line power source in the rear that localises weight at the front and back of the driver. REDUCED DRAG IN DOWNSWING FOR HIGHER IMPACT SPEEDS: The Aerodynamic Body Design uses a progressive shape to produce our most efficient high inertia clubhead ever. FASTER BALL SPEEDS : Aggressive VFT® Technology creates higher ball speeds across the entire face, meaning hotter distance with more consistency. INCREASED STABILITY FOR LONGER, STRAIGHTER SHOTS.: Fusion® Technology combines a carbon composite crown with a stainless steel face and body to maximise perimeter weighting for a higher MOI with an optimised CG. NEW 2010 KEY SELLING FEATURES | 14 FUSION | FT FAIRWAY WOOD FUELED BY FUSION, FEARED BY THE FAIRWAY A product of propriety Fusion® Technology; a stainless Steel face and body combine with the tungsten infused sole to enable Callaway Golf engineers to strategically position discretionary weight for a higher Moment of Inertia (MOI) and precise positioning of the centre of gravity (CG). The OptiFit® Weighting System allows golfers to choose a Draw or Neutral CG bias to fit their individual shot shape. Also, a traditionally styled hosel was incorporated, along with a lower leading edge and new sole design, creating performance that will appeal to a wider range of players. Loft Lie Angle Length Clubhead Volume Swingweight Tour Swingweight Left Hand Light Reg Stiff X-Stiff 331 330 331 N/A Notes FT TOUR 4-wood 5-wood 7-wood 17° 19° 21° 58.5° 59° 59.5° 42.5" 42" 41.5" 155cc 150cc 141cc D1 D1 D1 D2 D2 D2 No Yes No Total Club Weight (grams) 335 338 342 334 337 341 334 338 342 N/A N/A N/A 9-wood 23° 59.5° 41.5" 140cc D1 D2 No Tour 13 13° 58.5° 43" 164cc D1 D2 No Tour 15 15° 58.5° 43" 163cc D1 D2 No 342 341 342 N/A N/A 344 342 342 N/A 344 342 342 RH Draw: 3-wood, 4-wood, 5-wood, 7-wood, 9-wood RH Neutral: Tour 13, Tour 15, 3-wood, 4-wood, 5-wood LH Draw: 3-wood, 5-wood - LH Neutral: 3-wood FUJIKURA FIT-ON E160 Stock Shaft FUJIKURA FIT-ON E370 Tour Stock Shaft WOMEN’S FT FAIRWAY WOODS Loft Lie Angle Length Clubhead Volume Swingweight 3-wood 15° 58° 42.5" 160cc C8 Women’s 318 Notes 4-wood 5-wood 17° 19° 58.5° 59° 42" 41.5" 155cc 150cc C8 C8 Total Clubhead Weight (grams) 321 325 RH Draw: 3-wood, 4-wood, 5-wood, 7-wood, 9-wood RH Neutral: 3-wood, 4-wood, 5-wood LH Draw: 3-wood LH Neutral: 3-wood FUJIKURA SAKURA Women’s Stock Shaft KEY FEATURES FUSION TECHNOLOGY: Multi-material construction enters a new phase with a stainless Steel face and body combining with a tungsten-loaded sole plate that helps Callaway Golf engineers strategically place the CG for optimal ball flight trajectories and shot-shaping control. OPTIFIT WEIGHTING SYSTEM: Enables golfers to customise their club by giving them two CG locations to choose from in most lofts: Draw for promoting a draw or reducing a slice/fade and Neutral for maximum workability. TUNGSTEN-INFUSED SOLE DESIGN: Designed with a lower leading edge making the sweet spot more accessible for various skill levels while the dual runner design ensures cleaner turf interaction for more flushed shots. TRADITIONAL HOSEL: A new look for Callaway Golf, the stainless Steel hosel creates the performance and customisation that will appeal to a wider range of players while the use of Fusion Technology maintains all the playability benefits of an S2H2® and Tru-Bore® design. FUJIKURA SHAFT: Advanced design by the industry leader adds to the club’s incredible feel and performance. 2010 KEY SELLING FEATURES | 15 7-wood 21° 59.5° 41" 141cc C8 9-wood 23° 60° 41" 140cc C8 330 330 FAIRWAY WOODS PRODUCT SUMMARY DESCRIPTION FT FAIRWAY WOODS 3-wood 15° 58° 43" 160cc D1 D2 Yes DIABLO | EDGE FAIRWAY WOOD LONGER MORE OFTEN DIABLO EDGE FAIRWAY WOOD FAIRWAY WOODS PRODUCT SUMMARY DESCRIPTION The new Diablo Edge Fairway Woods are the longest, straightest steel fairway woods we’ve ever made, with distance gains of 10-12 yards over Big Bertha Diablo®. That’s not just better, that’s a game changer. 3-wood 4-wood 5-wood 7-wood Loft 15° 17° 19° 21° 9-wood 24° Lie Angle 56° 56.5° 57° 57.5° 58° Length 43" 42.5" 42" 41.5" 41.5" Clubhead Volume 175cc 165cc 160cc 145cc 137cc Swingweight D2 D2 D2 D2 D2 Left Hand Yes No Yes No No 337 338 Total Club Weight (estimated in grams) Light 327 (RH) 330 334 (RH) Regular 328 331 335 338 339 Stiff 329 332 336 339 N/A Notes Lies cannot be adjusted Stock Graphite Shaft: Diablo Edge Fairway Graphite Steel shafts available as a custom option X-Stiff shafts available as a custom option RH = Right-handed only WOMEN’S DIABLO EDGE FAIRWAY WOOD 3-wood 5-wood 7-wood Loft 15° 19° 21° 9-wood 24° Lie Angle 56° 57° 57.5° 58° Length 42.5" 41.5" 41" 41" Clubhead Volume 175cc 160cc 145cc 137cc Swingweight D0 D0 D0 D0 Left Hand Yes Yes No No 326 326 Total Club Weight (estimated in grams) Women’s Notes 315 322 Lies cannot be adjusted Stock Women’s Shaft: Women’s Diablo Edge Fairway Graphite Women’s KEY FEATURES HIGHER BALL SPEEDS FOR INCREASED DISTANCE: A new, more aggressive VFT® pattern on the face makes the fairway woods dramatically hotter. LESS CLUBHEAD TWISTING FOR GREATER FORGIVENESS: Our highest MOI ever in a fairway wood positions more weight in the extreme perimeter of the club. HIGH, DISTANCE-ENHANCING TRAJECTORIES: Standard fairway woods feature the deepest centre of gravity of any fairway wood Callaway has ever made. LOOKS AND PERFORMANCE FOR EVERY TYPE OF PLAYER: Standard models have slightly larger clubheads and proven Callaway Golf core technologies. NEW 2010 KEY SELLING FEATURES | 16 DIABLO | EDGE TOUR FAIRWAY WOOD LONGER MORE OFTEN DIABLO EDGE TOUR FAIRWAY WOOD The Diablo Edge Tour Fairways possess the lowest, shallowest CG of any steel fairway wood we’ve ever made, providing skilled players with a club that will perform more to their liking. Tour 13 Tour 15 Tour 18 Loft 13° 15° 18° Lie Angle 56° 56° 57° Length 43 43 42.5 Clubhead Volume 156cc 155cc 137cc Swingweight D3 D3 D3 Left Hand No Yes No Total Club Weight (estimated in grams) Light N/A N/A N/A Regular 338 338 342 Stiff 339 339 343 Notes Tour KEY FEATURES HIGHER BALL SPEEDS FOR INCREASED DISTANCE: A new, more aggressive VFT® pattern on the face makes the fairway woods dramatically hotter. PENETRATING, DISTANCE-ENHANCING TRAJECTORIES: The Diablo Edge Tour Fairway has the lowest, shallowest CG of any Callaway fairway wood ever made. LOOKS AND PERFORMANCE FOR BETTER PLAYERS: Tour models have full hosels, less face progression and smaller, more conventional head shapes. 2010 KEY SELLING FEATURES | 17 Lies cannot be adjusted Stock Graphite Tour Shaft: Diablo Edge Tour Fairway Graphite Steel shafts available as a custom option X-Stiff shafts available as a custom option RH = right-handed only FAIRWAY WOODS PRODUCT SUMMARY DESCRIPTION WOMEN’S | LEGACY AERO FAIRWAY WOOD DISTANCE HAS NEVER BEEN SO EASY LEGACY AERO FAIRWAY WOOD FAIRWAY WOODS PRODUCT SUMMARY DESCRIPTION Getting maximum distance out of fairway woods is now easier than ever. The new Legacy Aero Fairway Woods are premium in every way, delivering more high-launching distance and accuracy. Aero Technology utilises a unique clubhead shape that optimally places the CG to promote draw-shaped trajectories and lifts the MOI for greater forgiveness and accuracy. The lighter and stronger Carpenter Steel face allows for more perimeter weighting and the shallow face helps launch the ball high for soft, controlled landings. 3 Wood 4 Wood 5 Wood Loft 15.,5° 17.5° 19.5° 7 Wood 21.5° Lie Angle 58° 58.5° 59° 59.5° Length 42" 41.5" 41" 40.5" Swingweight C6 C6 C6 C6 Left Hand No No No No 298 302 Total Club Weight (grams) Women’s Notes 291 295 Lies cannot be adjusted. Women's Stock Shaft: Speed Amorphous Graphite KEY FEATURES AERO TECHNOLOGY: The advanced clubhead shape positions the CG for maximised distance trajectories that promote draw shot-shaping while also raising the MOI for more accuracy and forgiveness. 455 CARPENTER STEEL FACE: This lighter and stronger steel is ultra-thin and provides increased ball speed off the clubface for premium distance. It also enables designers to increase the clubhead volume, which allows for a higher MOI, greater forgiveness and higher confidence at address. SHALLOW FACE DESIGN: Promotes a high launch and increase confidence at address to help maximise distance, control and accuracy. NEW 2010 KEY SELLING FEATURES | 18 HYBRIDS HYBRIDS FUSION | FT-iZ HYBRID STRAIGHT DISTANCE FT-iZ HYBRIDS PRODUCT SUMMARY DESCRIPTION In order to provide golfers with all the distance, accuracy and versatility they could ever want from a hybrid, Callaway engineers incorporated advanced Fusion Technology in our most forgiving hybrid design ever. 2H 3H 4H 5H Loft 17° 20° 23° 26° Lie Angle 58.8° 59.5° 60.3° 61° Length 41" 40.25" 39.5" 38.75" Clubhead Volume 121cc 119cc 116cc 114cc Swingweight D1 D1 D1 D1 Left Hand No Yes Yes Yes HYBRIDS Total Club Weight (estimated in grams) Light N/A N/A 353 (RH) 360 Regular 343 350 356 363 Stiff 345 352 358 365 Notes Lies cannot be adjusted. Stock Graphite Shaft:CG FT-iZ Hybrid Graphite Steel Shafts available as a custom option RH = right-handed only WOMEN’S FT-iZ HYBRIDS 3H 4H 5H 6H 20° 23° 26° 29° Lie Angle 59.5° 60.3° 61° 61.8° Length 39.75" 39" 38.25" 37.5" Clubhead Volume 119cc 116cc 114cc 111cc Swingweight C8 C8 C8 C8 Left Hand Yes Yes Yes No 351 358 Loft Total Club Weight (estimated in grams) Women’s Notes 337 344 Lies cannot be adjusted. Stock Graphite Shaft: CG Women’s FT-iZ Hybrid Graphite Women’s KEY FEATURES HIGH, STRONG TRAJECTORIES THAT FLY FURTHER, LAND SOFTER: Fusion® Technology in the form of multi-metals, combines a stainless steel body and sole with Metal Injection Moulded high-density weights to maximise perimeter weighting for a higher MOI with an optimised CG. MAXIMUM FORGIVENESS: A larger, high MOI clubhead design creates greater stability at impact, increasing accuracy and performance. FAST BALL SPEEDS FOR MORE DISTANCE: VFT® Technology creates higher ball speeds across the entire face, meaning hotter distance with more consistency. HIGHER CONFIDENCE: The offset hosel assists in squaring the clubface at impact while providing a look at address that boosts confidence. NEW 2010 KEY SELLING FEATURES | 20 FUSION | FT HYBRID THE INNOVATIVE SHOT-SHAPING BENEFITS CREATED BY FUSION TECHNOLOGY MELD WITH THE VERSATILITY OF HYBRIDS IN A NEW DESIGN WITH NEW MATERIALS FT HYBRIDS Loft PRODUCT SUMMARY DESCRIPTION 3H 4H 5H 18° 21° 24° 27° Lie Angle 58.5° 59° 59.5° 60° Length 40.75" 40.25" 39.75" 39.25" Clubhead Volume 108cc 108cc 100cc 98cc Swingweight D0 D0 D0 D0 Left Hand Yes Yes Yes No 360 364 Total Clubhead Weight (grams) Light 351 Reg 355 357 363 368 Stiff 356 358 365 369 Notes 353 RH Draw: 3H, 4H, 5H - RH Neutral: 2H, 3H, 4H LH Draw: 3H, 4H - LH Neutral: 2H, 3H FUJIKURA FIT-ON M HYBRID Stock Graphite Shaft WOMEN’S FT HYBRIDS Loft 2H 3H 4H 5H 18° 21° 24° 27° Lie Angle 58.5° 59° 59.5° 60° Length 40.25" 39.75" 39.25" 38.75" Clubhead Volume 108cc 108cc 100cc 98cc Swingweight C8 C8 C8 C8 Left Hand No Yes Yes No 352 356 Total Clubhead Weight (grams) Women’s Notes Stock Shaft KEY FEATURES FUSION TECHNOLOGY: Multi-material construction enters a new phase with a stainless Steel face and body combining with a tungsten-loaded sole plate that helps Callaway Golf engineers strategically place the CG for optimal ball flight trajectories and shot-shaping control. TUNGSTEN-INFUSED SOLE DESIGN: Designed with a lower leading edge making the sweet spot more accessible for various skill levels while the dual runner design ensures cleaner turf interaction for flushed shots. TRADITIONAL HOSEL: A new look for Callaway Golf, the stainless Steel hosel creates the aesthetics and customisation that will appeal to a wider range of players while the use of Fusion Technology maintains all the playability benefits of an S2H2 and Tru-Bore design. In addition, the hosel allows Callaway Golf engineers to add loft without increasing face progression for more confidence at address. WOOD-TYPE HYBRID DESIGN: Allows for a variety of different shots whether from the fairway, rough or around the greens, while delivering increased forgiveness as compared to long irons. 2010 KEY SELLING FEATURES | 21 342 344 RH Draw: 3H, 4H, 5H - RH Neutral: 2H, 3H, 4H LH Draw: 3H, 4H - LH Neutral: 2H, 3H FUJIKURA FIT-ON M LADIES HYBRID HYBRIDS The FT Hybrid features a stainless Steel face and body combined with a tungsteninfused sole to optimise the centre of gravity (CG) and increase the Moment of Inertia (MOI) for superior forgiveness. The OptiFit® System enables golfers to choose Draw or Neutral weighting to fit their individual shot shape. Additionally, the traditionally styled hosel allows Callaway Golf engineers to maintain CG for optimum ball flights while offering the performance that will appeal to a wider range of players. 2H DIABLO | EDGE HYBRID LONGER MORE OFTEN DIABLO EDGE HYBRID PRODUCT SUMMARY DESCRIPTION 3H 4H 5H 6H 21° 24° 27° 30° Lie Angle 59.5° 60.25° 61° 61.75° Length 40.25" 39.5" 38.75" 38" Clubhead Volume 104cc 102cc 100cc 98cc Swingweight D0 D0 D0 D0 Left Hand Yes Yes Yes No 359 366 Loft The new Diablo Edge Hybrids have been specifically designed to provide golfers with a more forgiving, distance enhancing alternative to long irons. And with standard and Tour models, there are options for all player types. Total Club Weight (estimated in grams) HYBRIDS Light 345 352 Regular 348 355 362 369 Stiff 350 356 363 371 Notes Lies cannot be adjusted. Stock Graphite Shaft: Diablo Edge Hybrid Graphite Steel shafts and X-Stiff shafts available as a custom option WOMEN’S DIABLO EDGE HYBRID 4H 5H 6H Loft 23° 26° 29° Lie Angle 60.25° 61° 61.75° Length 39" 38.25" 37.5" Clubhead Volume 102cc 100cc 98cc Swingweight C8 C8 C8 Left Hand Yes Yes No Total Club Weight (estimated in grams) Women’s Notes 334 341 349 Lies cannot be adjusted Stock Graphite Shaft: Women’s Diablo Edge Hybrid Graphite Women’s KEY FEATURES HIGH, STRONG TRAJECTORIES THAT FLY FURTHER, LAND SOFTER: Vertical CG Optimisation uses a thinner crown to allow for a lower centre of gravity, putting it in-line with where most amateurs strike the ball on the clubface. BETTER VERSATILITY AND PLAYABILITY: A unique sole design creates efficient impact with the face to maximise distance, consistency and accuracy from a variety of turf conditions. FASTER BALL SPEEDS: VFT® Technology creates higher ball speeds across the entire face, meaning hotter distance with more consistency. HIGHER CONFIDENCE: The offset hosel assists in squaring the clubface at impact while providing a look at address that boosts confidence. NEW 2010 KEY SELLING FEATURES | 22 DIABLO | EDGE TOUR HYBRID LONGER MORE OFTEN DIABLO EDGE TOUR HYBRID PRODUCT SUMMARY DESCRIPTION The new Diablo Edge Hybrids have been specifically designed to provide golfers with a more forgiving, distance enhancing alternative to long irons. And with standard and Tour models, there are options for all player types. Tour 2H Tour 3H Loft 18° 21° Tour 4H 24° Lie Angle 58.75° 59.5° 60.25° Length 40.75" 40.25" 39.75" Clubhead Volume 105cc 103cc 101cc Swingweight D2 D2 D2 Left Hand No Yes No Total Club Weight (estimated in grams) N/A N/A N/A Regular 357 361 365 Stiff 360 364 369 Notes KEY FEATURES PENENTRATING, STRONG TRAJECTORIES THAT FLY FURTHER, LAND SOFTER: Vertical CG Optimisation uses a thinner crown to allow for a lower centre of gravity, putting it in-line with where most amateurs strike the ball on the clubface. BETTER VERSATILITY AND PLAYABILITY: A unique sole design creates efficient impact with the face to maximise distance, consistency and accuracy from a variety of turf conditions. FASTER BALL SPEEDS: VFT® Technology creates higher ball speeds across the entire face, meaning hotter distance with more consistency. GREATER WORKABILITY: The Tour models have less offset to enhance workability. NEW 2010 KEY SELLING FEATURES | 23 Lies cannot be adjusted Stock Tour Graphite Shaft: Diablo Edge Hybrid Tour Graphite Steel shafts and X-Stiff shafts available as a custom option HYBRIDS Light BIG BERTHA | DIABLO HYBRID 100% POWER AND VERSATILITY COME TOGETHER TO GENERATE WICKED DISTANCE WITH SCARY ACCURACY BIG BERTHA DIABLO HYBRIDS Loft PRODUCT SUMMARY DESCRIPTION HYBRIDS The Big Bertha Diablo Hybrids provide the power and attitude that give golfers the confidence to pull off any shot from anywhere on the course. Callaway Golf designers have incorporated the Dual Runner Sole that was originally introduced in the FT Hybrids. It helps golfers make solid contact from a variety of turf conditions and lowers the leading edge to make the sweet spot more accessible. The head design features a high MOI for more stability and forgiveness, so golfers get more distance and increased accuracy whether they’re crushing it off the tee or firing at the flag. 2H 3H 4H 5H 18° 21° 24° 27° Lie Angle 58.5° 59° 59.5° 60° Length 40.75" 40.25" 39.75" 39.25" Clubhead Volume 111cc 112cc 113cc 114cc Swingweight D1 D1 D1 D1 Left Hand Yes Yes Yes No 375 379 Total Club Weight (estimated in grams) Light 367 371 Regular 363 367 372 375 Stiff 367 371 375 379 Notes Lies cannot be adjusted. Steel shafts available as a custom option CG BERTHA DIABLO HYBRID GRAPHITE Stock Shaft KEY FEATURES DUAL RUNNER SOLE: Ensures cleaner turf interaction and helps lower the leading edge to make the sweet spot more accessible for various skill levels. HIGH MOI HEAD DESIGN: The increased perimeter weighting in the all-stainless Steel clubhead helps raise the MOI for more stability and forgiveness and provides greater trajectory control. CALLAWAY GOLF CORE TECHNOLOGIES: VFT® Technology maximises ball speed and perimeter weighting for more distance and forgiveness; S2H2® increases discretionary weight by removing it from the hosel and repositioning it in the perimeter of the clubhead. 2010 KEY SELLING FEATURES | 24 WOMEN’S | LEGACY HYBRID PERFORMANCE AND DISTANCE INSPIRED BY CONFIDENCE PRODUCT SUMMARY DESCRIPTION WOMEN’S LEGACY HYBRID Loft The new Legacy Hybrids are designed to perform seamlessly with the popular Legacy Irons, giving golfers certain advantages over the corresponding long irons. These hybrids feature hotter faces and longer shafts that help increase clubhead speeds for more distance. The carefully crafted clubhead also has a high MOI, providing efficient energy transfer into the ball with better control. The strategically placed centre of gravity gets the ball in the air fast and easy with a higher trajectory that will land softer on the greens. VFT Technology provides a larger sweet spot that maximises ball speeds for hotter distance with more consistency. 3H 4H 5H 20° 23° 26° Lie Angle 59.5° 60.5° 61° Graphite Length 39.25 38.75 38.25 Clubhead Volume 102 cc 100cc 98cc Swingweight C5 C5 C5 Left Hand No No No Total Club Weight (estimated in grams) Notes KEY FEATURES CONFIDENCE INSPIRING DESIGN: Compared to equivalent long irons, the hotter face and longer shafts improve distance and the hosel helps inspire confidence at address. The optimised CG helps get the ball in the air fast and easy with higher trajectories. HIGHER MOI: Perimeter weighting in the all-stainless steel clubhead helps raise the MOI for efficient energy transfer and provides better accuracy. VFT® TECHNOLOGY: Creates higher ball speeds across the entire face, meaning hotter distance with more consistency. NEW 2010 KEY SELLING FEATURES | 25 315 319 Lies cannot be adjusted. Ladies Stock Graphite Shaft: Legacy Graphite 323 HYBRIDS Women’s BIG BERTHA | WOMEN’S HEAVENWOOD HYBRID POWER AND FORGIVENESS WITH HYBRID VERSATILITY PRODUCT SUMMARY DESCRIPTION Women’s Big Bertha Heavenwood Hybrids are the perfect alternative for golfers at every level that struggle to consistently hit their long irons. These hybrids deliver confidence and playability from anywhere on the course. They provide the performance of a long iron and the forgiveness of a fairway wood. Never fear the long iron shot again. WOMEN’S BIG BERTHA HEAVENWOOD HYBRID 4H 5H 6H 7H Loft 23° 26° 29° 32° Lie Angle 59.5° 60° 60.5° 61° Length 39.25" 38.75" 38.25" 37.75" Clubhead Volume 101cc 97cc 96cc 94cc Swingweight C7 C7 C7 C7 Left Hand Yes Yes No No 348 353 Total Club Weight (estimated in grams) HYBRIDS Women’s Notes 339 344 Lies cannot be adjusted WOMEN’S BIG BERTHA GRAPHITE BY ALDILA Stock Shaft KEY FEATURES ELONGATED LOW-PROFILE FACE: Inspires confidence and helps the club impact the ball effectively under a variety of turf conditions. Elongated heeltoe shape maximises perimeter weighting and raises the MOI for increased forgiveness. MODIFIED WARBIRD® SOLE: The sole is designed to slide easily over turf with minimal resistance, making it easy to hit from fairway, rough or sand. It also promotes solid contact with the ball for more distance and greengrabbing trajectories. OPTIMISED CLUB LENGTHS: Club lengths are longer than corresponding irons, shorter than comparable fairway woods, for additional distance versus long irons with maximum playability and control. CALLAWAY GOLF CORE TECHNOLOGIES: VFT® Technology maximises ball speed and perimeter weighting for more distance and forgiveness; S2H2® increases discretionary weight by removing it from the hosel and repositioning it in the perimeter of the clubhead; and Tru-Bore® provides improved feel and clubhead control. 2010 KEY SELLING FEATURES | 26 IRONS/ WEDGES / SETS IRONS X SERIES | X-22 IRONS THE LEGENDARY PERFORMANCE OF THE X SERIES IN AN IRON WITH EVEN MORE FORGIVENESS X-22 IRONS Loft PRODUCT SUMMARY DESCRIPTION Lie Angle Callaway Golf has always had the same goal in mind when it comes to X Series irons — set the performance standard for the industry. The X-22 Irons don’t disappoint and are the best X Series iron we’ve ever made. By redesigning the Notch Weighting and moving weight where it creates the most benefit, these irons boast an MOI that’s 10 percent higher than their predecessors, while the CG position has been preserved to generate optimal trajectory and distance control. The Modified Tru-Bore design has been incorporated, dampening vibration for enhanced feel and the tour-proven head shape has a slightly thinner topline and sole with a large sweet spot for improved aesthetics and forgiveness that will boost any golfer’s confidence. Steel Length Graphite Length #3 #4 #5 #6 #7 #8 #9 PW AW SW LW 21° 24° 27° 30° 33° 37° 41° 45° 51° 56° 60° 60.5° 61° 61.5° 62° 62.5° 63° 64° 65° 65° 65° 65° 38.75” 38.25” 37.75” 37.25” 36.75” 36.25” 35.75” 35.25” 35.25” 35” 34.75” 39” 38.5” 38” 37.5” 37” Steel Swingweight D2 D2 D2 D2 D2 36.5” 36” 35.5” 35.5” 35.25” 35” D2 D2 D2 D2 D4 D4 Graphite Swingweight D0 D0 D0 D0 D0 D0 D0 D1 D1 D3 D3 Light 364 369 374 379 385 391 397 406 406 414 417 Regular 374 378 384 389 395 400 407 416 416 424 427 Stiff 374 378 384 389 395 400 407 416 416 424 426 Steel 408 412 418 423 428 434 441 448 448 458 459 Notes Available right-handed: 3-LW. Available left-handed: 3-PW, SW. Lie Angle options: 1°, 2°, 3° upright or flat. Total Club Weight (estimated in grams) IRONS CG X-22 GRAPHITE Stock Shaft TRUE TEMPER UNIFLEX WOMEN’S X-22 IRONS Loft Lie Angle #3 #4 #5 #6 #7 #8 #9 PW 21° 24° 27° 30° 33° 37° 41° 45° 60.5° 61° 61.5° 62° 62.5° 63° 64° 65° Length 38” 37.5” 37” Swingweight C2 C2 C2 AW SW LW 51° 56° 60° 65° 65° 65° 36.5” 36” 35.5” 35” 34.5” 34.5” 34.25” 34” C2 C2 C2 C2 C3 C3 C5 C5 382 382 391 394 Total Club Weight (estimated in grams) Women’s Notes 339 Stock Shaft Ladies KEY FEATURES NOTCH WEIGHTING: The new positioning of the weight raises the MOI 10% higher than in the X-20 Irons for the highest level of forgiveness ever in an X Series iron. The CG position was maintained, producing optimal trajectories and distance control. TOUR-PROVEN HEAD SHAPE: The large effective hitting area generates enhanced forgiveness and the slightly thinner topline and sole provide a sleeker look at address. MODIFIED TRU-BORE: An advanced version of the original Tru-Bore design, the polycarbonate tip plug at the end of the shaft dampens vibration for enhanced feel and performance. CALLAWAY GOLF CORE TECHNOLOGIES: VFT Technology maximises ball speed and perimeter weighting for more distance and forgiveness; S2H2 increases discretionary weight by removing it from the hosel and repositioning it in the perimeter of the clubhead; 360-Degree Undercut Channel maximises perimeter weighting by moving the CG lower and further back in the clubhead, enlarging the hitting area and stabilising the clubhead for more forgiveness. 343 349 355 360 368 374 Available right-handed: 3-LW. Available left-handed: 3-PW, SW. Lie Angle options: 1°, 2°, 3° upright or flat. 360˚ 2010 KEY SELLING FEATURES | 28 CG X-22 GRAPHITE X SERIES | X-22 TOUR IRONS PERFORMANCE IRONS DESIGNED FOR ACCOMPLISHED GOLFERS SEEKING PREMIUM FEEL AND STABILITY PRODUCT SUMMARY DESCRIPTION #4 #5 #6 #7 #8 #9 PW Loft 21° 24° 27° 30° 34° 38° 42° 46° Lie Angle 60° 60.5° 61° 61.5° 62° 62.5° 63° 63.5° Steel Length 39” 38.5” 38” 37.5” 37” 36.5” 36” 35.5” Swingweight (5.0 & 6.0) D2 D2 D2 D2 D2 D2 D2 D3 Total Club Weight (estimated in grams) 5.0 408 413 418 424 430 436 442 450 6.0 416 421 427 434 437 443 449 458 Notes Available in right-handed and left-handed. Lie Angle options: 1°, 2°, 3° upright or flat. Graphite shafts available as custom option. IRONS / WEDGES To make the X-22 Tour Irons play even better and feel even softer than their predecessors, Callaway Golf engineers went about redesigning specific features to get the results they wanted. The most obvious visual difference is the addition of the new Notch Weighting, which raises the MOI for better stability. A new sleeker hosel was also incorporated. The combination of these two features allowed the CG to be moved lower and more in line with the centre of the face, generating unique playing characteristics that enhanced trajectory and distance control with a much higher level of feel. The head shape has been refined with the thinnest possible topline while still using a 360-Degree Undercut Channel, and the optimised sole width progression provides better turf interaction. X-22 TOUR IRONS #3 PROJECT X FLIGHTED RIFLE Stock Shaft IRONS KEY FEATURES NOTCH WEIGHTING: The new positioning of the weight raises the MOI for a higher level of stability. The lower and centred CG position produces optimal trajectory and distance control. TOUR-PROVEN HEAD SHAPE: Features the thinnest topline possible while still incorporating a 360-Degree Undercut Channel. The blade length is shorter and the CG has been moved lower and in line with the centre of the face to provide unparalleled performance. REDESIGNED HOSEL: The sleeker design significantly improves feel and allows the hosel to be more easily adjusted to fit a golfer’s custom specifications. SOLE WIDTH PROGRESSION: The sole width of each iron has been optimised based on the length and loft to provide better turf interaction through the entire set. CALLAWAY GOLF CORE TECHNOLOGIES: VFT Technology maximises ball speed and perimeter weighting for more distance and forgiveness; 360-Degree Undercut Channel maximises perimeter weighting by moving the CG lower and further back in the clubhead, enlarging the hitting area and stabilising the clubhead for more forgiveness 360˚ 2010 KEY SELLING FEATURES | 29 X SERIES | X-FORGED IRONS ‘09 IRONS DESIGNED TO PROVIDE AN ELITE LEVEL OF PERFORMANCE FOR HIGHLY SKILLED GOLFERS PRODUCT SUMMARY DESCRIPTION After receiving feedback straight from Tour players, Callaway Golf designers decided to refine the X-Forged Irons. The end result is precision clubs that let elite players dissect the course. Forged from soft Carbon Steel, the clubhead has been redesigned with more bounce and camber and a tighter sole radius. The thin topline, narrow sole and short blade length allow for excellent workability. The Flighted CG Design produces strong trajectories and premium distance control while the new Double Notch Weighting allows weight to be precisely positioned for optimised performance throughout the set. X-FORGED IRONS ‘09 #2 #3 #4 #5 #6 #7 #8 #9 PW Loft 18° 21° 24° 27° 31° 35° 39° 43° 47° Lie Angle 59.5° 60° 60.5° 61° 61.5° 62° 62.5° 63° 63.5° Club Length 39.5” 39” 38.5” 38” 37.5” 37” 36.5” 36” 35.5” Swingweight (5.0 & 6.0) D2 D2 D2 D2 D2 D2 D2 D2 D2 Swingweight (6.5) D2 D2 D2 D2 D2 D2 D2 D2 D2 Total Club Weight (estimated in grams) 5.0 405 409 414 419 425 430 436 442 449 6.0 414 417 422 427 433 438 444 450 456 416 421 426 431 436 442 448 454 461 6.5 Notes Available in right-handed and left-handed. Lie angle options: 1°, 2° and 3° upright or flat. Stock Shaft IRONS KEY FEATURES FORGED 1020 CARBON STEEL CONSTRUCTION: Provides unmatched feel and performance, giving elite-level golfers incredibly soft, responsive feedback at impact. TOUR-INSPIRED HEAD STYLING: Additional bounce improves turf interaction and more camber provides greater versatility. The sole radius was tightened to add to the versatility under various playing conditions. The very thin topline, narrow sole and shorter blade length combine to generate maximum workability and the White Chrome finish mutes glare. FLIGHTED CG DESIGN: Provides the optimal trajectories, ball flight, and distance control that Tour players demand with seamless performance progression through the entire set. PROGRESSIVE DUAL NOTCH WEIGHTING: Placing weight on the top and bottom of the cavity allows for the Flighted CG Design. By angling the notches, it strategically adds more weight to shorter irons and removes weight from longer irons to produce strong, penetrating trajectories throughout the set. 2010 KEY SELLING FEATURES | 30 PROJECT X FLIGHTED RIFLE X SERIES | X-PROTOTYPE IRONS FORGED MUSCLE BACK IRONS BY LEGENDARY CLUBMAKER ROGER CLEVELAND DESIGNED SPECIFICALLY TO MEET THE DEMANDS OF THE BEST PLAYERS IN THE WORLD TOUR AUTHENTIC X-PROTOTYPE IRONS #2 #3 #4 #5 #6 #7 #8 #9 PW Loft 18° 21° 24° 27° 31° 35° 39° 43° 47° Lie Angle 59.5° 60.0° 60.5° 61.0° 61.5° 62.0° 62.5° 63° 63.5° PRODUCT SUMMARY DESCRIPTION With Tour-inspired styling and soft Carbon Steel construction, these irons provide precision shot-making with incredible feedback and workability. The Flighted CG design and X-Muscle Back generate consistent, Tour-level trajectories with unparalleled playability in a blade. Notes IRON SHAFT OPTIONS ARE RESTRICTED TO THE FOLLOWING: Project X Rifle Flighted 5.5, 6.0, 6.5, 7.0 Dynamic Gold R-300, S300 and X-100 (Sensicore not available) Length: +/- 1/2”, Lie: +/- 2°, available through custom AVAILABLE IN THE FOLLOWING SET CONFIGURATIONS AND AS A CUSTOM ORDER ONLY: 2-P, 3-P and 4-P Available in LH: 3-P DYNAMIC GOLD PROJECT X RIFLE FLIGHTED Shaft Options IRONS KEY FEATURES FORGED 1020 CARBON STEEL CONSTRUCTION: Provides unmatched feel and performance, giving elite-level golfers incredibly soft, responsive feedback at impact. TOUR-INSPIRED STYLING: White Chrome finish delivers the preferred aesthetics for Tour players, with a very thin topline, narrow sole, minimal offset, and shorter blade length for maximum workability in various turf conditions. FLIGHTED CG DESIGN: Provides optimal trajectories, ball flight, and distance control that Tour players demand with seamless performance progression through the entire set. X-MUSCLE BACK DESIGN: Designed to provide consistent trajectories and maximum playability in a blade design. 2010 KEY SELLING FEATURES | 31 DIABLO | EDGE IRONS PLAY WITH AN EDGE DIABLO EDGE IRONS PRODUCT SUMMARY DESCRIPTION Loft These irons are the longest stainless steel irons we have ever created and provide increased distance without compromising feel or performance. The lower, deeper CG makes the sweet spot more accessible and is in-line with where amateurs most commonly strike the ball on the clubface, generating longer consistent distance and improved accuracy. Lie Angle #3 #4 #5 #6 #7 #8 #9 PW AW SW LW 19° 22° 25° 28° 32° 36° 40° 44° 49° 54° 59° 60.5° 61° 61.5° 62° 62.5° 63° 64° 65° 65° 65° 65° Length Steel 39" 38.5" 38" 37.5" 37" 36.5" 36" 35.5" 35.5" 35.25" 35" Graphite Length 39" 38.5" 38" 37.5" 37" 36.5" 36" 35.5" 35.5" 35.25" 35" Steel Swingweight D2 D2 D2 D2 D2 D2 D2 D2 D2 D4 D4 Graphite Swingweight D0 D0 D0 D0 D0 D0 D0 D1 D1 D3 D3 Light 364 369 406 406 415 418 Total Club Weight (estimated in grams) 374 380 385 391 397 374 379 384 390 395 401 407 417 417 425 428 Stiff 374 379 384 389 395 401 407 417 417 425 428 Steel 407 410 415 420 425 432 439 446 446 454 457 NOTES Available right-handed: #3-LW Available left-handed: #3-SW Lie Angle option: 1°, 2°, 3° upright or flat Stock Graphite Shaft: CG Diablo Edge Graphite Stock Steel Shaft: True Temper M10 Flighted IRONS Regular WOMEN’S DIABLO EDGE IRONS Loft #4 #5 #6 #7 #8 #9 PW AW SW LW 22° 25° 28° 32° 36° 40° 44° 49° 54° 59° 62.5° 63° 64° 65° 65° 65° 65° Lie Angle 61° 61.5° 62° Women’s Length 38" 37.5" 37" 36.5" 36" 35.5" 35" 35" 34.75" 34.5" Women’s Swingweight C6 C6 C7 C7 C9 C9 378 378 386 390 C6 C6 C6 C6 Total Club Weight (estimated in grams) Women’s Stock Shaft 340 345 350 356 362 369 Available right-handed: #4-LW Available left-handed: #4-SW Lie Angle option: 1°, 2°, 3° upright or flat Stock Graphite Shaft: Women’s Diablo Edge Graphite Women’s KEY FEATURES MAXIMISED DISTANCE: A lower, deeper CG is designed to make the sweet spot more accessible at lower impact locations. This generates longer, more consistent distance and improves accuracy for more greens in regulation. SET OPTIONS: There’s more distance through the entire bag by opting for matched hybrids in the set where golfers begin to struggle with their irons. SMOOTH TURF INTERACTION: The Solid Impact Sole is designed to mitigate the effects of chunked and thin shots and improve the impact location on the face for greater distance. ENHANCED FEEL AND PERFORMANCE: Callaway Golf core technologies like VFT®, S2H2®, a 360-Degree Undercut Channel and Modified Tru-Bore® work together to maximise distance, feel and playability. 360˚ NEW 2010 KEY SELLING FEATURES | 32 BIG BERTHA | DIABLO FORGED IRONS PREMIUM FORGED IRONS FEATURING CONTEMPORARY STYLING AND DESIGN ELEMENTS FOR THE ELITE PLAYER BIG BERTHA DIABLO FORGED IRONS #3 Loft PRODUCT SUMMARY DESCRIPTION Lie Angle The premium forged irons from Callaway Golf that offer the finest quality, craftsmanship and feel for the most discriminating golfers. Designed for players seeking a traditionally styled club with enhanced playability and performance, these irons feature a soft 1020 Carbon Steel body and a high-strength Carpenter Steel face. This combination provides outstanding distance with increased accuracy and distance control over typical forged irons with unparalleled levels of feel. Graphite Club Length Steel Club Length #5 #6 #7 #8 #9 PW AW SW 20° 22.5° 25° #4 28° 31° 35° 40° 45° 51° 56° 60° 60.5° 61° 61.5° 62° 62.5° 63° 63.5° 64° 64° 39.25” 38.75” 38.25” 37.75” 37.25” 36.75” 36.25” 33.75” 35.75” 35.5” 39” 38.5” 38” 37.5” 37” Graphite Swingweight D0 D0 D0 D0 D0 36.5” 36” 35.5” 35.5” 35.25” D0 D0 D1 D1 D2 Steel Swingweight D2 D2 D2 D2 D2 D2 D2 D3 D3 D4 Light 362 368 372 378 383 389 396 404 404 409 Regular 373 378 383 388 394 399 406 414 414 420 Graphite Stiff 372 377 383 388 394 399 406 414 414 420 Steel Stiff 402 407 414 420 427 433 440 450 450 456 Total Club Weight (estimated in grams) Notes Only available in right-handed BIG BERTHA DIABLO Steel Stock Shaft NIPPON KEY FEATURES FORGED 1020 CARBON STEEL BODY: Provides unmatched feel and performance, giving elite-level golfers incredibly soft, responsive feedback at impact. 455 CARPENTER STEEL FACE: This lighter and stronger Steel provides increased ball speed off the clubface for more distance while also allowing weight to be moved to the perimeter and lower into the sole for better accuracy and trajectory control than typical forged clubs. TOUR-INSPIRED STYLING: With a thin topline, narrow sole, shorter blade length and minimal offset, these irons deliver the aesthetics, feel and shotshaping ability elite players demand. 2010 KEY SELLING FEATURES | 33 IRONS Graphite Stock Shaft WOMEN’S | LEGACY IRONS PREMIUM FORGED IRONS FEATURING CONTEMPORARY STYLING AND DESIGN ELEMENTS FOR THE ELITE PLAYER LEGACY IRONS Loft PRODUCT SUMMARY DESCRIPTION The new premium forged irons from Callaway Golf that offer the finest quality, craftsmanship and feel for the most discriminating golfers. Designed for players seeking a traditionally styled club with enhanced playability and performance, these irons feature a soft 1020 Carbon Steel body, a high-strength Carpenter Steel face and a rubber SenSert cavity pad. This combination provides outstanding distance with increased accuracy and distance control over typical forged irons with unparalleled levels of feel. #5 #6 #7 #8 #9 PW AW SW 25° 28° 31° 35° 40° 45° 51° 56° Length 37 36.5 36 35.5 35 34.5 34.5 34.25 Left Hand No No No No No No No No Lie Angle 61° 61.5° 62° 62.5° 63° 63.5° 64° 64° Swingweight C4 C4 C4 C4 C4 C5 C5 C6 358g 366g 366g 372g Total Club Weight (grams) Women’s Notes 334g 339g 345g 351g Available right-handed 5-PW, AW and SW Lie Angle option 1°, 2°, 3° upright or flat Stock Graphite Shaft: Women’s Legacy Graphite IRONS KEY FEATURES FORGED 1020 CARBON STEEL BODY: Provides unmatched feel and performance, giving elite-level golfers incredibly soft, responsive feedback at impact. 455 CARPENTER STEEL FACE: This lighter and stronger steel provides increased ball speed off the clubface for more distance while also allowing weight to be moved to the perimeter and lower into the sole for better accuracy and trajectory control than typical forged clubs. TOUR-INSPIRED STYLING: With a thin topline, narrow sole, shorter blade length and minimal offset, these irons deliver the aesthetics, feel and shotshaping ability elite players demand. RUBBER SENSERT® CAVITY PAD: Fine tunes the sound of each club while also helping dampen vibration at impact for enhanced feel. NEW 2010 KEY SELLING FEATURES | 34 WEDGES WEDGES X SERIES | JAWS WEDGES ATTACK THE GREEN JAWS™ WEDGES 50° PRODUCT SUMMARY DESCRIPTION These wedges designed by master craftsman Roger Cleveland produce maximum spin and versatility for the short game while providing tour-level feel from soft forged Carbon Steel. 52° 54° 56° 58° 60° 64° 64° 64° 64° 64° Lie Angle 64° 64° 64° Length 35.375" 35.375" 35.25” Bounce 12° 12° 16 16° 13° 13° 12 35.25" 35.125" 35.125" 35.125” Steel Swingweight D3 D3 D4 D4 D4 D4 D4 Graphite Swingweight D1 D1 D2 D2 D2 D2 D2 Left Hand No Yes No Yes Yes Yes Yes Total Club Weight (estimated in grams) Steel 474 474 478 478 478 479 479 Graphite 85 426 426 430 430 431 431 431 435 435 439 439 440 440 440 Graphite 95 Notes Stock Steel Shaft: True Temper S300 Stock Graphite Shaft: Callaway X Series Jaws Graphite by Fujikura Available in two finishes: Soft Milky Chrome or Dark Vintage WEDGES Dark Vintage Soft Milky Chrome KEY FEATURES MAXIMUM SPIN AND CONTROL: Aggressively-sized Mack Daddy® Grooves are designed for shot-stopping spin and control that allows golfers to take aim at the hole. VERSATILITY FOR PRECISION SHOT-MAKING: The C-Grind® relieves the heel, toe and trailing edge, resulting in a ‘C’ shape on the sole. The shape, plus a tighter heel-toe radius and proper bounce, improves turf interaction and enables golfers to lay the face open while keeping the leading edge down. SOFT FEEL AND FEEDBACK: The forged 1020 Carbon Steel allows for better feel and feedback around the greens. The Triple Net Forging process produces incredible consistency in construction. FINISH AND SHAFT OPTIONS: Each wedge is available in either the Soft Milky Chrome or Dark Vintage finish. Golfers can also choose Steel or Graphite shafts. NEW 2010 KEY SELLING FEATURES | 36 X SERIES | X-FORGED WEDGES NEW SHORT-GAME WEAPONS DESIGNED WITH ALL THE FEEL AND PRECISION MORE ACCOMPLISHED GOLFERS DEMAND FROM THEIR WEDGES PRODUCT SUMMARY DESCRIPTION Legendary club-maker Roger Cleveland has raised the bar once again with the X-Forged Wedge. Designed with input straight from Tour players, these wedges provide better players with all the elements they demand from their scoring clubs. Constructed from soft 1020 Carbon Steel for incredible feel, the clubs also feature a tighter heel-toe radius that provides increased versatility from anywhere around the green. On selected 56- through 64-degree models, the aggressively-sized Mack Daddy Grooves are designed at the maximum depth and width for Tour-level spin, trajectory and distance control. X-FORGED WEDGES 56°-14° MD 56°-14° MD-C 58°-9° MD 58°-10° MD-C 60°-9° MD 60°-10° MD-C 62°-9° MD 64°-9° MD Loft 56° 56° 58° 58° 60° 60° 62° 64° Lie Angle 64.5° 64.5° 64.5° 64.5° 64.5° 64.5° 64.5° 64.5° Length 35.25” 35.25” 35.125” 35.125” 35.125” 35.125” 35.125” 35.125” Bounce 14° 14° 9° 10° 9° 10° 9° 9° Swingweight D4 D4 D4 D4 D4 D4 D4 D4 Left Hand Yes Yes No Yes No Yes No Yes Steel 478 478 479 479 479 Total Club Weight (estimated in grams) Notes 479 479 479 Stock Shaft: True Temper Dynamic Gold S300. Available in two finishes: White Chrome or New Vintage. MD = Mack Daddy Grooves. C = C-Grind. X FORGED WEDGE SHAFT Stock Shaft WEDGES KEY FEATURES FORGED 1020 CARBON STEEL: Allows for exceptional touch and feel around the greens. Available in two finishes: White Chrome or New Vintage, which is the look preferred by most tour players. White Chrome MACK DADDY GROOVES: On selected 56- through 64-degree models, the aggressively-sized grooves are designed at the maximum depth and width for tour-level spin, trajectory and distance control. C-GRIND: A popular grind on tour that relieves the heel, toe and trailing edge, resulting in a ‘C’ shape on the sole. The shape provides more versatility on a variety of shots around the green, enables the player to lay open the face and still keep the leading edge down, and improves turf interaction. MULTIPLE LOFT/BOUNCE ANGLE COMBINATIONS: Choose from among 8 loft/bounce combinations that range from 56 degrees to 64-degrees to find the wedge that works best for your swing and the turf conditions. 2010 KEY SELLING FEATURES | 37 Vintage WOMEN’S | SOLAIRE 9-PIECE COMPLETE SET REACH YOUR POTENTIAL SOLAIRE 9-PIECE COMPLETE SET PRODUCT SUMMARY DESCRIPTION The new Solaire 9-piece set is designed to allow women to go straight from the shop to the course with everything they need to play in style. The set consists of an all-titanium driver, a stainless steel fairway wood, 2 hybrids, an iron, 2 wedges, a mallet putter and a versatile cart bag. Years of extensive research with women golfers have led us to develop an Energy Efficient Design approach that optimises every element of a golf club to maximise the performance of a woman’s swing. The end result is the most forgiving set of clubs for women with longer, straighter distance with higher ball flights and better accuracy from every point on the course. Loft Driver 5-wood 6H 7H 8-Iron PW SW Putter 15.5° 20° 29° 32° 36° 44° 54° 3° Lie Angle 57° 57.5° 60.5° 61° 63.5° 65° 65° 71° Length 44.5" 41.75" 38.25" 37.75" 35.75" 35.25" 34.75" 33" Swingweight C5 C5 C4 C4 C4 C5 C7 N/A 281 293 350 Total Club Weight (estimated in grams) Women's Notes 188 210 239 245 Available in right-handed only Stock Shaft: Callaway Solaire Graphite SETS KEY FEATURES DISTANCE MADE EASY: Energy Efficient Design through the use of lighter weighting in a draw configuration, higher lofts and lighter grips and shafts allow women to swing faster to generate more power from everywhere on the course. DESIGNED FOR WOMEN: Callaway’s R&D team has incorporated everything they learned from extensive research studying the swing characteristics of a wide range of women golfers. The result is clubs that are ideally suited to give women more distance, better accuracy and unprecedented forgiveness. COMPLETE COURSE COVERAGE: The all-in-one set is designed to give women everything they need to go straight to the course from the shop. The clubs are designed to provide the ideal distance coverage with high ball flights so women can always feel confident they have the right club for the next shot. VERSATILE, STYLISH CART BAG: This beautifully designed cart bag includes an insulated pocket for food and beverages, a compartment to store golf shoes, and plenty of other compartments for valuables, golf balls, tee slots and outerwear. NEW 2010 KEY SELLING FEATURES | 38 273 X SERIES | XJ JUNIOR SETS | 5-8 YEAR OLD THE ULTIMATE SET OF CLUBS FOR JUNIOR GOLFERS LOOKING TO JUMP-START THEIR LOVE OF THE GAME. THE X JUNIOR SET BUILT FOR KIDS 5-8 YEARS OLD OR BETWEEN 41–50” TALL IS SMALL IN SIZE ONLY SETS Boys Girls KEY FEATURES 320CC DRIVER: A smaller version of the X460 Driver, this club is made of aluminium and features the consistent alignment sole and a large effective hitting area for outstanding forgiveness and longer drives. STAINLESS STEEL FAIRWAY WOOD: Features the X-Sole Design for consistent alignment, and perimeter weighting for a precise CG position to increase the Moment of Inertia and help get the ball in the air quickly and easily. STAINLESS STEEL #5 HYBRID: With its great versatility, this club that can be hit from almost anywhere on the course. STAINLESS STEEL 9-IRON & SAND WEDGE: A cavity back iron with Extreme Notch Weighting for extra forgiveness and stability and a 56° wedge with Mack Daddy Junior Grooves for shot-stopping control. XJ ODYSSEY 2-BALL PUTTER: The 2-Ball alignment system makes lining up putts easier so more putts find their way into the hole. LIGHTWEIGHT STAND BAG: With a 3-way triangular top, features 7 zippered pockets, a double strap, an MP3 player holder and a rain hood. MODIFIED 360˚ SOLE MODELS Driver Fairway Wood 5-Hybrid 9-Iron Sand Wedge XJ 2-Ball Putter LOFT 18° 27° 36° 46° 56° 4° HEAD MATERIAL Aluminium Stainless Steel Zinc LENGTH 34" 31" 29.5" 27.5" 27" 25" LIE 54° 56° 57° 58° 60° 70° NOTES: Available in right-handed and left-handed sets. Includes 4 head covers. 2010 KEY SELLING FEATURES | 39 X SERIES | XJ JUNIOR SETS | 9-12 YEAR OLD THE X JUNIOR SET OF GOLF CLUBS IS SMALL IN SIZE ONLY. USING THE CORE TECHNOLOGIES THAT FEATURE IN THE ADULT X-SERIES IRONS AND WOODS, THE X JUNIOR RANGE WILL HELP JUNIOR GOLFERS PLAY CONFIDENTLY WITH CLUBS DESIGNED WITH THEIR SPECIFIC NEEDS IN MIND SETS Boys Girls KEY FEATURES 360CC ALL-TITANIUM DRIVER: A smaller version of the X460 Driver, this club is made of titanium and features the consistent alignment sole and a large effective hitting area for outstanding forgiveness and longer drives. MODIFIED 360˚ SOLE STAINLESS STEEL FAIRWAY WOOD: Features the new X-Sole Design for consistent alignment, and perimeter weighting for a precise centre of gravity position to increase the Moment of Inertia and help get the ball in the air quickly and easily. STAINLESS STEEL IRONS: Cavity back irons with Extreme Notch Weighting for amazing forgiveness and stability. XJ ODYSSEY 2-BALL PUTTER: The 2-Ball alignment system makes lining up putts easier so more putts find their way into the hole. LIGHTWEIGHT STAND BAG: Features a 3-way triangular top, 7 zippered pockets, a double strap, an MP3 player holder and a rain hood. MODELS Driver 5-Wood 5-Iron 7-Iron 9-Iron Sand Wedge Putter LOFT 16° 24° 32° 38° 46° 56° 4° HEAD MATERIAL 6-4 Titanium Stainless Steel 431 Steel Zinc LENGTH 40" 36" 34.5" 33.5" 32.5" 32" 30" LIE 55° 56° 57° 58° 59° 61° 70° NOTES: Available in right-handed and left-handed sets. Includes 3 head covers. 2010 KEY SELLING FEATURES | 40 GOLF BALLS GOLF BALLS CALLAWAY | GOLF BALLS TOUR i(z)™ TOUR i(s)™ NEW NEW OUR LONGEST TOUR BALL EVEN IN THE TOUGHEST CONDITIONS A SHORT-GAME WEAPON — MAXIMUM CONTROL AND SOFT FEEL PRODUCT SUMMARY DESCRIPTION PRODUCT SUMMARY DESCRIPTION The most technologically advanced golf ball on tour. Through 2nd generation Dual Core Construction, Callaway engineers have designed a 4-piece Tour ball that delivers faster ball speeds. The refined HEX Aerodynamics pattern has been improved to add even more distance. This patented design breakthrough reduces drag and adds flight stability through every kind of wind condition, minimising the wind’s effect on ball trajectory. The new urethane cover uses a proprietary blend to provide tour-level feel and control around the green with significantly improved durability. The Tour i(z) ensures you’ll never be left twisting in the wind. It’s no secret that the new groove rules instituted by the USGA are designed to reduce spin off wedges and short irons, placing more of a premium on shot-making. The new Tour i(s) leverages 2nd Generation Dual Core inertia technology, making it easier for golfers of all abilities to generate maximum short-game spin. The softest 4-piece Callaway Tour ball ever features refined HEX Aerodynamics for a stronger ball flight and more distance by reducing drag and promoting efficient ball flight in all wind conditions. KEY FEATURES KEY FEATURES WATCH NOW GOLF BALLS LONGER DISTANCE, BETTER ACCURACY: A new, refined HEX Aerodynamics pattern with 6 Sub-HEX geometries increases distance by reducing drag and cutting through the wind with a MAXIMUM GREENSIDE SPIN AND CONTROL: The Hyper-Urethane™ cover improves spin off wedges and shorter clubs. Maximum spin around the greens allows for total control with Tour-level distance. stronger, more penetrating ball flight. SOFT FEEL, BETTER DURABILITY: The 2nd Generation Dual Core Construction has a lower compression, creating a ball that feels and plays softer than any other Tour-calibre ball Callaway has ever designed. FASTER BALL SPEED: The higher-resiliency 2nd Generation Dual Core Construction increases ball speed for a wide range of swing speeds. CONTROL AND SPIN: The soft urethane cover uses a new proprietary blend that plays softer, lasts longer and generates Tour-level greenside spin. 4P TECHNICAL DATA: Inner Core Material: Polybutadiene Outer Core Material: Polybutadiene/Tungsten Mantle Layer Material: Ionomer Cover Material: Thermoset Urethane Aerodynamics Pattern: HEX Number of Geometries: 332 Surface Area Coverage: 100% DIST SPIN FEEL aerodynamics aerodynamics LONGER DISTANCE AND GREATER ACCURACY: A new, refined HEX Aerodynamics with six Sub-HEX geometries increases distance by reducing drag and cutting through the wind with a stronger, more penetrating ball flight. aerodynamics TECHNICAL DATA: Inner Core Material: Polybutadiene Outer Core Material: Polybutadiene/Tungsten Mantle Layer Material: Ionomer Cover Material: Thermoset Urethane Aerodynamics Pattern: HEX Number of Geometries: 332 Surface Area Coverage: 100% • • • • • • • • • • • • • • • • • • • • • 2010 KEY SELLING FEATURES | 42 4P DIST SPIN FEEL aerodynamics • • • • • • • • • • • • • • • • • • • • CALLAWAY | GOLF BALLS HX BITE™ HX HOT PLUS NEW DISTANCE AND GREEN-GRABBING CONTROL THE LONGEST 3-PIECE GOLF BALL IN THE CALLAWAY GOLF LINEUP IS NOW EVEN LONGER WITH BETTER FEEL PRODUCT SUMMARY DESCRIPTION The new 3-piece performance golf ball that provides Tour-level spin around the green with more distance off the tee. The combination of a soft, high-energy core and advanced inner cover dramatically lowers spin off the driver, increasing distance and accuracy. The soft outer cover generates Tour-level spin on short-game shots for precision control with soft feel off the clubface. HEX Aerodynamics helps reduce drag to optimise ball flight through a wide range of wind conditions. PRODUCT SUMMARY DESCRIPTION Our longest 3-piece golf ball just got a distance upgrade with better feel. The HX Hot Plus continues to push the boundaries of ball speed allowed under the rules of golf. The new high-speed core has higher resiliency for even longer distance while providing the enhanced feel preferred by better players. The new Speed Layer is firmer to increase ball speed off the driver and the ionomer cover with HEX Aerodynamics has been optimised for long, penetrating ball flight that provides superior performance from tee to green. GOLF BALLS KEY FEATURES GREEN-GRABBING CONTROL WITH SOFT FEEL: The thin outer cover and soft inner cover provide soft feel off the clubface and tour-level short-game spin for total greenside control. LONG, ACCURATE DISTANCE: The soft, high-energy core and inner cover significantly reduce spin off the driver, maximising length and accuracy off the tee. STRONG BALL FLIGHT: HEX Aerodynamics promotes a stronger, more penetrating ball flight that cuts through all wind conditions. KEY FEATURES HIGH-SPEED CORE: The new core features a proprietary rubber formulation that has higher resiliency to increase ball velocity across a wide range of swing speeds. SPEED LAYER: This new firmer layer between the core and cover increases ball speed for longer distance with more penetrating trajectories. IONOMER COVER: Durable design generates long drives and TECHNICAL DATA: Inner Core Material = DuPont HPF Outer Core Material = Polybutadiene/Tungsten Cover Material = Ionomer Aerodynamics Pattern = HEX Number of Geometries = 332 Surface Area Coverage = 100% DIST SPIN FEEL 3P even longer playability. 3P HEX AERODYNAMICS: The revolutionary innovation that replaces conventional dimples reduces drag and promotes a stronger, more penetrating ball flight that cuts through the air. aerodynamics aerodynamics TECHNICAL DATA: • • • • • • • • • • • • • • • • • • Core Material: Polybutadiene Core Diameter: 1.450” Speed Layer Material: Ionomer Speed Layer Thickness: 0.070” Cover Material: Ionomer Cover Thickness: 0.045” Aerodynamics Pattern: HEX Number of Geometries: 332 Surface Area Coverage: 100% 2010 KEY SELLING FEATURES | 43 DIST SPIN FEEL • • • • • • • • • • • • • • • • • • • • • CALLAWAY | GOLF BALLS BIG BERTHA DIABLO SOLAIRE™ NEW THE BEST COMBINATION OF FEEL AND DISTANCE IN A 2-PIECE BALL WE COULD MAKE POWER AND SOFT FEEL FOR SLOWER SWINGS SPEEDS PRODUCT SUMMARY DESCRIPTION PRODUCT SUMMARY DESCRIPTION Quite simply, the results surprised even us. A golf ball this soft, and with this much feel, shouldn’t be able to go this far. The Big Bertha Diablo provides the best combination of distance and feel we could generate in a 2-piece golf ball. The Big Bertha Diablo Core is highly resilient and soft, providing wicked distance with stealthy feel. The soft ionomer cover with HEX Aerodynamics adds to the soft feel while also providing longer, more penetrating ball flight for added distance. A new golf ball designed to perform ideally at slower swing speeds. The soft, resilient core has been specifically formulated to provide increased carry and distance, helping recreational women golfers hit shots that fly further than ever. The low compression core produces soft feel off the clubface and patented HEX Aerodynamics produces long, efficient ball flight. And for some style, there are two colour options, 100% Pure Callaway White or High Visibility Pink. Both utilise a luminous finish that will add a distinctive flair to any woman’s game. GOLF BALLS KEY FEATURES BIG BERTHA DIABLO CORE: The proprietary rubber formulation has higher resiliency to increase ball velocity across a wide range of swing speeds while also providing great feel. KEY FEATURES SOFT IONOMER COVER: Durable design generates long drives LONGER DISTANCE, MORE CARRY: HEX Aerodynamics promotes lift at slower swing speeds and reduces drag to maximise distance. and provides even longer playability. HEX AERODYNAMICS: The revolutionary innovation that replaces conventional dimples reduces drag and promotes a stronger, more penetrating ball flight that cuts through the air. 2P TECHNICAL DATA: Core Material = Polybutadiene Core Diameter =1.600” Cover Material = Ionomer Cover Thickness = 0.040” Aerodynamics Pattern = HEX Number of Geometries = 332 Surface Area Coverage = 100% aerodynamics SOFT FEEL: The soft, resilient core provides superior feel off the clubface and around the green. DISTINCTIVE STYLING: Women can choose either the unique 100% Pure Callaway White or the High Visibility Pink, both with the luminous finish. 2P aerodynamics TECHNICAL DATA: DIST SPIN FEEL • • • • • • • • • • • • • • • • • • • • • Core Material: Polybutadiene Cover Material: Ionomer Aerodynamics Pattern: HEX Number of Geometries: 332 Surface Area Coverage: 100% 2010 KEY SELLING FEATURES | 44 DIST SPIN FEEL • • • • • • • • • • • • • • • • • CALLAWAY | GOLF BALLS WARBIRD PLUS A FASTER, SOFTER CORE CONSTRUCTION NOW WITH HEX AERODYNAMICS PRODUCT SUMMARY DESCRIPTION The Warbird Plus Golf Ball becomes a member of the HEX family. For the first time on a Warbird, we’ve ditched the dimples and incorporated HEX Aerodynamics. When you throw in the new high powered core, it becomes the longest Warbird we’ve ever made. The core is also softer to enhance feel off the clubface. The durable ionomer cover provides long-lasting playability and also helps increase the deep distance this ball generates. GOLF BALLS PRACTICE GOLF BALLS Yellow 2P KEY FEATURES NEW HIGH POWER CORE: Softer and faster, the high resiliency rubber formulation provides maximum distance with softer feel. IONOMER COVER: Durable design generates long drives and provides even longer playability. 2P HEX AERODYNAMICS: The revolutionary innovation that replaces conventional dimples reduces drag and promotes a stronger, more penetrating ball flight that cuts through the air. aerodynamics White TECHNICAL DATA: Core Material = Polybutadiene Core Diameter = 1.580” Cover Material = Ionomer Cover Thickness = 0.050” Aerodynamics Pattern = HEX Number of Geometries = 332 Surface Area Coverage = 100% 2P DIST SPIN FEEL • • • • • • • • • • • • • • • • • • • • PERFORMANCE, QUALITY AND DURABILITY 2010 KEY SELLING FEATURES | 45 ACCESSORIES ACCESSORIES ACCESSORIES | GOLF BAGS FT TOUR AUTHENTIC TOUR BAG FT TOUR ORG 14 CART BAG KEY FEATURES KEY FEATURES 9.5” Graphite Friendly Top, with integrated Handle and 6 Way Full Length Divider and Rainhood - Single Comfort Strap Weight 5.40KG - Twin Ball Pocket - Twin Expandable Side Panels, incorporating Twin Frontal Access to the Main Body Cavity - Towel Ring - Umbrella Sheath Front Accessory and Magnetic Valuables Pockets - Twin Thermal Fluid Storage Compartments - Detachable 360* Zip Frontal Panel for ease of Embroidery. 10” Graphite Friendly Top, with integrated Handle and 14 Way Full Length Divider and Rainhood - Single Comfort Strap - Weight 3.74KG - Xtra Traction Base, with Stabilising Grips - 1680 Denier Ballistic Polypropylene Durable Construction - Towel Ring - Umbrella Sheath - 9 Pockets, featuring: GPS/Rangefinder Security Pocket with Combination Lock; Full Length Apparel Pocket; Double Zipper Ball Pocket Black/White - 5110000 Black/White - 5110022 EURO TRI MATERIAL CART BAG KEY FEATURES 9 1/4” Top 7-Way Divider system with Full Length Dividers - Single Strap Weight 3.2 KG - Towel Ring - Umbrella Loop Glove Velcro - 8 Organisational Pockets, inc: Valuables Pocket, Full Length Apparel Pocket, Cool Pocket, Corporate Friendly Ball Pocket ACCESSORIES Black/Grey/White/Orange - 5110052 Black/Grey/White/Red - 5110051 DIABLO EDGE ORG 14 CART BAG KEY FEATURES 10” Graphite Friendly Top, with integrated Handle and 14 Way Full Length Divider and Rainhood - Single Comfort Strap - Weight 3.74KG - Xtra Traction Base, with Stabilising Grips - 1680 Denier Ballistic Polypropylene Durable Construction Towel Ring - Umbrella Sheath - 9 Pockets, featuring: GPS/Rangefinder Security Pocket with Combination Lock; Full Length Apparel Pocket; Double Zipper Ball Pocket Red/Black - 5110023 ALFA REVERSE CART BAG KEY FEATURES 9” Top with 14-Way Divider System with 2 full length dividers - Weight 3.5KG - Towel Ring Umbrella Loop - Grab Handles - 9 Organisational Pockets, inc: Valuables Pocket, Full Length Apparel Pocket, Storage Pockets, Magnetic Ball Pocket, Frontal Accessory Pocket, Corporate Friendly Ball Pocket Black/Silver - 5110050 NEW 2010 KEY SELLING FEATURES | 48 ACCESSORIES | GOLF BAGS ORG 14 STADIUM CART BAG STRIKE CART BAG KEY FEATURES KEY FEATURES 9” Graphite Friendly Square Top, 14-Way Divider System with Full Length Dividers and Rain Hood - Single Strap with Strap Bite Technology - Weight 3.58kg Putter Tube - Towel Ring - Umbrella Loop - 8 Front Facing Pockets - Organisational Pockets, inc Full Length Cool Pocket, Valuables and Mesh Pockets with X-Spann Features, Full Length Garment Pocket, Corporate Friendly Ball Pocket - Tee Holder 14 way top design - 14 full length dividers - Weight 2.45kg - Cool pocket, soft pocket, ball pocket, wet pocket, garment pocket - Umbrella holder and rainhood 2009 Black/Orange 5109036 - Black/White 5109037 White/Black - 5110025 EURO MEN’S CART BAG KEY FEATURES Black - 5110048 Orange 5110047 Blue – 5110049 WOMEN’S SPORT CART BAG KEY FEATURES 9” Graphite Friendly Top - 13 Way Full Length Divider and Rain Hood - Weight 2.78kg - Independent Putter Well - Strap Bite Technology - Towel Ring - Umbrella Sleeve - 10 Pockets, featuring: Full Length Apparel Pockets, Double Zipper Ball Pocket, Valuables Pocket, Tee Pocket Black/Silver/White - 5110040 EURO WOMEN’S CART BAG KEY FEATURES 9” Top with 14 Way Divider System with 3 full length dividers - Weight 3.0KG - Detachable Purse Umbrella Loop - Carabiner Clip - 9 Organisational Pockets, inc: Valuables Pocket, Full Length Apparel Pocket, Dry Pocket, Cool Zone, Corporate Friendly Ball Pocket Green - 5110045 Pink - 5110044 Light Blue – 5110046 NEW 2010 KEY SELLING FEATURES | 49 ACCESSORIES 9.5” Top 14-Way Divider system with 2 full length dividers - Weight 3.5KG - Internal Putter Tube - Tee Holder - Carabiner Clip - Umbrella Loop - 10 Organisational Pockets, inc: Valuables Pocket, Full Length Apparel Pocket, Dry Pocket, Cool Pocket, Corporate Friendly Ball Pocket - Rain Protection System Pen Holder - Score Card Holder ACCESSORIES | GOLF BAGS ACCESSORIES FT HYBRID STAND BAG DIABLO HYBRID STAND BAG KEY FEATURES KEY FEATURES 9” Graphite Friendly Top, with integrated Hand Grip, 11-Way Full Length Divider System and Rain Hood - Patented IZZO Dual Strap - Weight 3.30kg - Xtra Traction 2 Base with Stabilising Stand Mechanism - Towel Ring - Chevron Ball Marker - Umbrella Loop - Chevron Glove Holder - Tee Holder Pen Holder Vibration Dampening Cart Pads - 8 Organisational Pockets, inc: Thermal Storage Pocket, Moulded Waterproof Fleece Lined Valuables Pocket, Scorecard Holder, Full Length Apparel Pocket, Waterproof Pocket, Accessory Pocket, Double Zipper Ball Pocket, Fleece Lined GPS/Rangefinder Pocket 9” Graphite Friendly Top, with integrated Hand Grip, 11-Way Full Length Divider System and Rain Hood - Patented IZZO Dual Strap - Weight 3.30kg - Xtra Traction 2 Base with Stabilising Stand Mechanism - Towel Ring - Chevron Ball Marker - Umbrella Loop - Chevron Glove Holder - Tee Holder - Pen Holder Vibration Dampening Cart Pads - 8 Organisational Pockets, inc: Thermal Storage Pocket, Moulded Waterproof Fleece Lined Valuables Pocket, Scorecard Holder, Full Length Apparel Pocket, Waterproof Pocket, Accessory Pocket, Double Zipper Ball Pocket, Fleece Lined GPS/Rangefinder Pocket Black/White - 5110017 Red/Black - 5110018 X-22 STAND BAG ALFA STAND BAG KEY FEATURES KEY FEATURES 8” Graphite Friendly Top, with integrated Hand Grip, 7-Way Full Length Divider System and Rain Hood - Patented IZZO Dual Strap - Weight 2.80kg - Xtra Traction Fang Base with Stabilising Stand Mechanism - Towel Ring - Chevron Ball Marker - Umbrella Loop - Chevron Glove Holder - 8 Organisational Pockets, inc: Thermal Storage Pocket, Fleece Lined Valuables Pocket, Accessory Pocket, Double Zipper Ball Pocket, Scorecard Holder, Full Length Apparel Pockets, Waterproof Pocket, Corporate Friendly Ball Pocket - Pen Holder 8” Top 8-Way Divider system with 2 full length dividers - Patented IZZO Dual Strap - Weight 2.44KG - Carabiner Clip - D-Ring - Umbrella Loop - 8 Organisational Pockets, inc: Valuables Pocket, Full Length Apparel Pockets, Insulated Water Bottle Pocket, Mesh Pockets, Corporate Friendly Ball Pocket Grab Handle Lightweight Stand System, with Leg Lock Black - 5110059 Black/Charcoal - 5110014 Black/Blue - 5110016 NEW 2010 KEY SELLING FEATURES | 50 ACCESSORIES | GOLF BAGS WARBIRD X STAND BAG 2009 7–WAY MEN’S STAND BAG KEY FEATURES KEY FEATURES 9.5” Graphite Friendly Top, 6-Way Full Length Divider System and Rain Hood Patented IZZO Dual Strap - Weight 2.68kg - XTT Stand Mechanism - Towel Ring - Umbrella Loop - Chevron Glove Holder - 6 Organisational Pockets, inc: Thermal Storage Pocket, Fleece Lined Valuables Pocket, 2 Tiered Full Length Apparel Pockets, 2 Accessory Pocket Panels, Corporate Friendly Ball Pocket 9” Top 7-Way Divider system with 2 full length dividers - Patented IZZO Swivel Dual Strap - Weight 2.6KG - Towel Ring - Umbrella Loop - Tee Holder - 8 Organisational Pockets, inc: Valuables Pocket, Full Length Apparel Pocket, Dry Pocket, Sundry Pocket, Water Bottle Pocket, Corporate Friendly Ball Pocket Red - 5110056 Black – 5110058 Orange - 5110057* Black - 5109018 Navy - 5109019 Red - 5109020 *Not logo ready HEX CHEV PENCIL STAND BAG KEY FEATURES 9” Top with 10 Way Divider System with 2 full length dividers - Patented IZZO Swivel Dual Strap - Weight 2.5KG - Towel Ring - Umbrella Loop - Score Card Holder - 8 Organisational Pockets, inc: Valuables Pocket, Full Length Apparel Pocket, Dry Pocket, Sundry Pocket, Water Bottle Pocket, Corporate Friendly Ball Pocket - Pen Holder Black/White/Grey - 5110055 Blue/Black/White - 5110054 Green/Black/White – 5110053 KEY FEATURES 7 3/4” Top 5-Way Divider system with full length dividers - Patented IZZO Swivel Dual Strap Weight 2.1KG - Umbrella Loop - Towel Ring - Glove Velcro - 4 Organisational Pockets, inc: Valuables Pocket, Apparel Pocket, Storage Pocket, Corporate Friendly Ball Pocket Black/Silver - 5110061 PENCIL STAND BAG KEY FEATURES 7.5” Top 4-Way Divider system - Double Shoulder Strap - Weight 0.8KG Umbrella Loop - Towel Ring - Glove Velcro - 3 Organisational Pockets, inc: Valuables Pocket, Garment Pocket, Corporate Friendly Ball Pocket Black - 5110060 NEW 2010 KEY SELLING FEATURES | 51 ACCESSORIES 10–WAY MEN’S STAND BAG ACCESSORIES | HEADWEAR HYPER-LITE CAP NEW KEY FEATURES The Hyperlite Cap is made from a lightweight poly blend micro-fibre ensuring durability and comfort. The semi-structure is complemented with a pre-curved visor and tonal stitching details. The sublimated colour design is finished with Chevron details and our easy fit Velcro closure. White/Black Fade - 5210037 TOUR MESH CAP TOUR STRIKE CAP NEW NEW KEY FEATURES KEY FEATURES The Tour Mesh Cap is made from a technical mesh fabric keeping you cool and protected from the sun. A semi-structured soft mould is complemented with a pre-curved bill with tonal stitching details. The perfect fit is made easy with an adjustable self-fabric with metal slider and tuck. The Tour Strike Cap is made from a technical mesh and designed for comfort and fit. A semi-structured soft mould is complemented with contrast piping and colour blocking details for added fashion and style. The perfect fit is made easy by an adjustable closure with a metal slide and tuck. White - 5210017 Black/White - 5210035 Navy/Steel Blue - 5210036 Black - 5210016 ACCESSORIES MAGNA CAP TOUR FITTED BIG BERTHA DIABLO CAP KEY FEATURES KEY FEATURES The popular Magna Cap is made from a lightweight twill fabric. A soft unstructured look is finished with a pre-curved contrast stitched bill. The adjustable cloth strap with Velcro closure makes sure it’s a perfect fit. Patented ball marker provides easy access on the green. The Tour Fitted Big Bertha Diablo Cap is made from a technical mesh keeping you cool and protected from the sun. A structured look is complemented with a precurved bill with tonal stitching details and Diablo flames. The cap is fitted with an A-Flex “Stretch” Technology for that perfect fit. Available in one size fits most. Black - 5210021 Navy - 5210022 Stone - 5210019 White - 5209056 Black - 5209055 2010 KEY SELLING FEATURES | 52 ACCESSORIES | HEADWEAR WOMEN’S MILITARY CAP NEW WOMEN’S MAGNA CAP KEY FEATURES KEY FEATURES The Military style Women’s Cap is made from light weight fabric. The adjustable cloth strap with Velcro closure makes sure it’s a perfect fit. The popular Magna Cap is made from a lightweight twill fabric. A soft unstructured look is finished with a pre-curved contrast stitched bill. The adjustable cloth strap with D-Ring closure makes sure it’s a perfect fit. Patented ball marker provides easy access on the green. Black - 5210041 Purple - 5210042 Black/White - 5209041 TOUR VISOR INTAKE VISOR NEW KEY FEATURES KEY FEATURES The Tour Visor is made of cotton and features a pre-curved bill with tonal stitching details. The visor is fitted with an adjustable self-fabric with metal slider and tuck. The InTake Visor Features a pre-curved bill, and is fitted with an adjustable selffabric with metal slider and tuck. Stone - 5210024 White - 5210025 Navy - 5209019 White - 5209020 Red - 5209018 Black - 5210026 ACCESSORIES PRO STITCH VISOR WOMEN’S MAGNA VISOR KEY FEATURES KEY FEATURES Low profile designed cotton chino fabric. Features raised 3-D Callaway logo embroidery and complimented with a “Chevron” stitched detail. Adjustable closure provides for an easy fit for all golfers. The popular Magna Visor is made from a lightweight twill fabric and designed especially for women. The adjustable cloth strap with Velcro closure makes sure it’s a perfect fit. Patented ball marker provides easy access on the green. Navy - 5209014 Red - 5209059 White - 5209015 Black - 5209043 White - 5209044 2010 KEY SELLING FEATURES | 53 ACCESSORIES | TOWELS FT TOUR AUTHENTIC PLAYERS TOWEL KEY FEATURES KEY FEATURES The generous 20” x 40” cotton velour, super absorbent towel is what’s expected by Tour Pros. These large towels will help keep you and your clubs clean and dry. Plastic clip attaches directly to the bag. The generous 20” x 30” jacquard towel is made of 100% cotton velour. These large towels will help keep you and your clubs clean and dry. Plastic clip attaches directly to the bag. Black/White - 54100001 Black - 54100002 Grey - 54100005 DIABLO EDGE TOWEL WEDGE TOWEL KEY FEATURES KEY FEATURES The 16” x 24” 100% cotton Diablo towel will help keep you and your clubs clean and dry. Attaches directly to the bag by a material handle. The 16” x 16” 100% cotton velour towel is the perfect size for the golfer who likes the benefits of our Players Towel in a small package. Plastic clip attaches directly to the bag. Red - 5410001 Black - 5409017 ACCESSORIES TRIFOLD TOWEL RAIN HOOD TOWEL KEY FEATURES KEY FEATURES The smaller compact and practical 5.5” x 21” 100% cotton Tri-Fold towel is the perfect size for the golfer who likes the benefits of our towels in a small package. Plastic clip attaches directly to the bag. A combination rain cover and towel, the 20” x 20” jacquard towel is made of cotton and nylon. These large towels will help keep you and your clubs clean and dry. Plastic clip attaches directly to the bag. Black - 5409016 Black - 5410002 Blue towel corporate only NEW 2010 KEY SELLING FEATURES | 54 ACCESSORIES | UMBRELLA / TOOLS TOUR AUTHENTIC UMBRELLA FUSION DIVOT TOOL KEY FEATURES KEY FEATURES Large, 68” Canopy - Made from 100 percent nylon fabric Custom-moulded handle The Fusion Divot Tool features a sleek ergonomic design that also incorporates a coin-like ball marker. 5908003 Black/White - 59100014 NEW FUSION HAT CLIP KEY FEATURES DIABLO EDGE UMBRELLA The Fusion Hat Clip allows the golfer to attach the magnetic ball marker to any of their favourite Callaway Golf headwear. Embellished with Callaway Golf’s Chevron. 5909001 KEY FEATURES 64” Double Canopy - Made from 100 percent nylon fabric Custom-moulded handle Red - 5909305 NEW ACCESSORIES WOMEN’S DIVOT TOOL KEY FEATURES Design, Fashion and Function. The Women’s Divot Tool features a sleek ergonomic design that also incorporates 3 interchangeable crystal-studded ball markers for a combination of elegance and golf practicality. WOMEN’S UMBRELLA 5909000 KEY FEATURES 60” Single Canopy Made from 100 percent nylon fabric - Custommoulded handle Black - 5909002 2010 KEY SELLING FEATURES | 55 ACCESSORIES | LUGGAGE ACCESSORIES BRIEF CASE LAPTOP BACKPACK KEY FEATURES KEY FEATURES Adjustable Shoulder Strap - Office Organiser - General Organiser - Laptop Compartment - Corporate Friendly Adjustable Shoulder Strap - Office Organiser - General Organiser - Laptop Compartment - Extendable Body - Corporate Friendly Black - 5910018 Black - 5910017 TOILETRY BAG SHOE BAG KEY FEATURES KEY FEATURES General Organiser - Internal Pocket - Hook for easy hanging - Corporate Friendly General Organiser - Ventilation Holes - Corporate Friendly Black - 5910021 Black - 5910020 NEW 2010 KEY SELLING FEATURES | 56 ACCESSORIES | LUGGAGE DUFFEL BAG BOARD CASE WITH WHEELS KEY FEATURES KEY FEATURES Adjustable Shoulder Strap - Carry Handle - Internal mesh utility pocket - 2 Shoe Compartments - Corporate Friendly Telescopic Handle - 2 External Organiser Pockets - Internal mesh utility pocket Black - 5910019 Black - 5910022 TOUR TRAVEL COVER WITH WHEELS KEY FEATURES KEY FEATURES General Organiser Pockets - Internal Club Protection System Internal Secure Strap - Corporate Friendly General Organiser Pockets - Internal Club Protection System Detachable Bag Protection System Internal Secure Strap - Corporate Friendly Black - 5910023 Black - 5910024 NEW 2010 KEY SELLING FEATURES | 57 ACCESSORIES TRAVEL COVER WITH WHEELS ACCESSORIES | GLOVES TOUR AUTHENTIC GLOVE TECH SERIES GLOVE KEY FEATURES KEY FEATURES AAA Tour Grade Cabretta Leather: Unmatched feel, fit and performance X-Spann2: Superior flexibility “bend your fingers and feel the difference!” Chev Closure Tab: Allows for easy use and unmatched adjustable fit. Sensory Skin Cabretta Leather combined with Synthetic Leather: Enhances fit, feel and grip - Cabretta Leather Feel Zone: Full palm and index finger coverage providing superior control and grip - New Dual X-Spann: Strategic knuckle and finger placement provides maximum ventilation and flexibility in critical areas - Chev Closure Tab: Allows for easy use and unmatched adjustable fit. ACCESSORIES ALL WEATHER GLOVE KEY FEATURES Korean Synthetic Leather palm and thumb - Digitised synthetic leather - Powerful grip and durability Performance Mesh fabric: Super ventilation, flexibility, stretchable, comfort and fit. NEW 2010 KEY SELLING FEATURES | 58 ACCESSORIES | GLOVES WOMEN’S TOUR GLOVE RAIN SERIES GLOVE KEY FEATURES KEY FEATURES High Performance Ethiopian Leather that is thin, supple and durable - Tacky feeling provides an improved grip, with comfort and superior feel - Dual Directional Knit Technical Performance Fabric provides improved Flexibility and Ventilation - Elegant Metallic Piping creates an elegant and fashionable look Interchangeable ball markers. Synthetic suede leather: Superior grip and durability in wet-weather conditions Nano Mesh fabric: Technical performance fabric provides water repellent, stretchable, flexibility, comfort and fit Smooth Synthetic Leather upper WARBIRD DUAL PACK KEY FEATURES KEY FEATURES Synthetic Upper Digitised Synthetic Leather Palm Digitised Synthetic Leather : Powerful grip and increased durability - Strategic Finger Seams: Maximum flexibility on all fingers for a better grip - Vent Flex: 2-way knit performance fabric provides superior ventilation and flexibility. 2009 NEW 2010 KEY SELLING FEATURES | 59 ACCESSORIES XJ GLOVE (JUNIOR) ACCESSORIES | IZZO RETRIEVER HX® PRACTICE BALLS THE 15TH CLUB AS CLOSE AS YOU CAN GET TO THE REAL THING Our ball retriever is constructed from stainless steel and equipped with an ergonomic sure-grip handle. The high-quality aluminum alloy will not bend when fully extended to scoop a ball out of the water. The retriever comes complete with an innovative dual zip headcover. By utilising our unique Hex pattern design, we’ve created a practice ball that doesn’t feel like your typical practice ball. These Soft-Flite Golf Balls will simulate actual ball flight, giving you a more precise way to practice at home. 9-pack. Orange - 5909031 5907135 CALLAWAY HARDWOOD TEES ETERNI-TEE™ FEATURING THE CALLAWAY GOLF LOGO A LONG LASTING HIGH PERFORMANCE TEE ACCESSORIES Our Hardwood Tees come in three different sizes to meet your preference off the tee. White 2 1/8” - 5907091 White 2 3/4” - 5907092 White 3 1/4” - 5907093 The Eterni-Tee™ was engineered to far exceed the normal lifespan of hardwood tees. The extremely durable materials that it was constructed from were designed to make this high performance tee virtually unbreakable. The ultra sleek Eterni-Tee™ also features a “Cross Cut” top that will reduce resistance, giving you increased distance and accuracy. A beveled tip makes for easy insertion into hard ground and is great for cleaning grooves. 5 Pack 2x 2 1/8’’ & 3x 3 ¼’’ White - 5907129 CALLAWAY GOLF THERAPEUTICS FEATURING IONETIX™: PERFORMANCE ENHANCING TECHNOLOGY IONETIX™ is a proprietary technology that utilises two types of negative molecular therapy - minus ion & magnetics. These therapies have been known to help reduce stiffness in joints, lower toxin levels, improve blood circulation, lower stress levels, reduce pain and promote an overall feeling of well-being. Callaway Golf Therapeutics are well designed, stylish products that can also help you achieve your peak performance level. SPORT SERIES - Feel better, play better!!! The Sport Series is perfect for active people because they are specifically designed for athletic activity. These silicon based bracelets and necklaces feature an Ionetix strip that contains minus ion attracting titanium. Black - 5909049 NEW 2010 KEY SELLING FEATURES | 60 ACCESSORIES | IZZO LINE M UP PRO MINI QUAD CHIPPING NET BALL ALIGNMENT SYSTEM IMPROVE YOUR SHORT GAME Enhance your ability to read greens with the perfect visual guide for your putting game. Featuring multiple marking options for your preferred visual alignment, you will easily be able to identify your ball with personalised marks. Use the Line M Up Pro to properly align yourself to your target, then watch your putt for feedback about your putting stroke. The Mini Quad Chipping Net features a unique square design. Three individual pockets were designed to catch you shots, more importantly though they double as scoring slots to improve accuracy. In the middle of those scoring slots is a center flap target to give you an aiming point. A clever design allows for incredibly easy set up and take down of the Mini Quad. Nylon carry bag included. 26” x 26” - 5907103 5907105 ALIGN A MAT HIT YOUR TARGET EVERY TIME! The Align A Mat is the perfect pre-shot training aid. Step one to a good golf swing is proper alignment. Simply put, great alignment equals great shots. While aiding in proper ball positioning, this training aid also aligns your clubface, feet and body to your target. 5907152 CHEV 18 TROLLEY 5910068 X-FORCE SWING TRAINER DEVELOP EXPLOSIVE IMPACT Engineered with an innovative sliding spring and weight mechanism, the X-Force features the most dynamic way to feel the proper impact position. Practicing with the X-Force Swing Trainer will help increase club head speed, gain yardage, improve tempo and rhythm and develop a balanced follow through. To warm up effectively, swing the X-Force before a round. Use the X-Force often to increase your level of golf fitness, and develop correct muscle memory. 5909035 NEW 2010 KEY SELLING FEATURES | 61 ACCESSORIES Fold up front wheel for super compactability - Multiposition handle - Wide, smooth rolling wheels with never-flat tires - Easy push-on, pull-off foot brake system - Folds to super compact 23”x18”x15.5” Quick latch folding system - Moulded scorecard holder with drink holder, ball/tee holder, and internal storage compartment -Quick clip Strip bag mounting system - Soft rubber moulded bag grips hold bag securely and safely. ACCESSORIES | EYEWEAR X650 X630 KEY FEATURES KEY FEATURES Modified shield styling for unobstructed vision enhanced peripheral protection. Stainless frame material for superior strength yet lightweight for comfort. Neox-Flex temple material allows superior comfort and memory to hold shape. Adjustable nose piece with comfortable silicon nose pads for secure nonslip fit. Neox lens for superior visual acuity and protection. Trend setting modified Aviator styling designed to give excellent field of vision. Stainless frame material for superior strength yet lightweight for comfort, Neox-Flex temple material allow superior comfort and memory to hold shape. Adjustable nose piece with comfortable silicon nose pads for secure non-slip fit. Neox lens for superior visual acuity and protection. Silver - 5908153 Silver - 5908151 CHEV TOUR WOMEN’S COUTURE KEY FEATURES KEY FEATURES With a flare of fashion this style does it all with new NX9 Gradient lens. Stainless alloy frame material for superior strength, while TR90 temples provide comfort. Ergonomically wrapped design for full ocular coverage supplying excellent protection from the elements. Silicon rubber nose pads for secure non-slip fit. Neox NX9 lens for superior visual acuity and protection. Fashionable off course design yet fully playable for on course use. TR90 frame material for superior strength, durability and comfort. Ergonomically wrapped frame and lens design for full ocular coverage supplying excellent protection from the elements. Neox lens for superior visual acuity and protection. Fashionable off course design yet fully playable for on course use. Black - 5910012 Silver Ice - 5910011 NEW NEW ACCESSORIES C420 DIABLO EDGE KEY FEATURES KEY FEATURES Sport performance and fashion married together to give the best of both worlds. Stainless frame material for strength and TR90 temples for comfort. Complete Sun/Wind protection from wrapped shield-like lens. Secure comfortable silicon nose pads for secure non-slip fit. Neox lens for superior visual acuity and protection. Unique styling allows for on course or cross-over use. Three quarter rimless lens allows excellent unobstructed field of vision. Magnesium alloy frame for superior strength and lightweight comfort. Ergonomically wrapped frame and lens for full ocular coverage supplying excellent protection. Adjustable nose piece for custom fit and comfort. Megol rubber nose pads and ear tip inserts for secure non-slip fit. Next generation Neox NX9 lens for superior visual acuity and protection. Black - 5908148 Diablo Red - 5910008 NEW 2010 KEY SELLING FEATURES | 62 ACCESSORIES | EYEWEAR H301 CHEV AIR KEY FEATURES KEY FEATURES Total performance in a hi-tech lightweight Magnesium alloy frame material. Magnesium alloy frame material for light weight comfort and superior strength. Complete Sun/Wind protection from 8 base lens and wrap frame. Secure comfortable non-slip fit from ergonomic fit / megol rubber ear tips. Features spring hinged temples for a self adjusting fit. Neox lens for superior visual acuity and protection. High Tech styling designed with a one piece lens to give excellent field of vision. TR90 frame material for superior strength, memory and lightweight comfort. Ergonomically wrapped frame and lens design for full ocular coverage supplying ultimate protection from the elements. Megol rubber nose pads and ear tip inserts for secure non-slip fit. Next generation Neox NX9 lens for superior visual acuity and protection. Gunmetal - 59301125 Black - 5910005 Tortoise - 5910006 S235 S225 KEY FEATURES KEY FEATURES Designed to give on-course performance with an all-around street wear look. TR90 frame material for light weight comfort and superior strength. Sun/ Wind protection from 8 base lens and wrap frame. Secure comfortable non-slip fit from ergonomic fit / megol rubber ear tips. Neox lens for superior visual acuity and protection. Designed to give on-course performance with an all-around street wear look. TR90 frame material for light weight comfort and superior strength. Complete Sun/Wind protection from 8 base lens and full wrap frame. Secure comfortable non-slip fit from ergonomic fit / megol rubber ear tips. Neox lens for superior visual acuity and protection. Tortoise - 5908147 Black - 5908144 Tortoise - 5908145 NEW ACCESSORIES S200 KEY FEATURES Contemporary appeal with athletic performance. TR90 frame material for light weight comfort and superior strength. Increased Sun/Wind protection from 8 base lens and wrap frame. Secure comfortable non-slip fit from megol rubber nose pads and ear tips. Neox lens for superior visual acuity and protection. Black - 5908289 Titanium - 5908291 White Hot - 590720000 PE RFORMANCE EYEW EAR Great golf eyewear starts by taking visual acuity seriously. Every model features groundbreaking Neox lens technology or the next-generation Neox NX9 lenses. Both provide maximum clarity of vision, comfort and protection from the sun’s damaging rays. Combined with the ergonomic Callaway Integrated Fit, this is eyewear that’s designed to provide every golfer a competitive edge by letting them see the course with a whole new perspective. without NEOX 2010 KEY SELLING FEATURES | 63 with NEOX ACCESSORIES | FOOTWEAR FT CLASSIC CHEV ELONGATED WINGTIP DESIGN INSPIRED BY MODERN EUROPEAN FASHION. COMPLETE COMFORT AND LUXURY WITH FULL-GRAIN BURNISHED LEATHER FOOTWEAR KEY FEATURES Full-Grain Burnished Leathers Low Profile TPU Comfort Tour Outsole Full-Length Cushioned Footbed RainSport / DrySport Waterproof Technology 9 Chevron Comfort Spikes for Superior Traction 1-Year Waterproof Guarantee White: M521-01 | Black: M521-02 | Dark Brown: M521-08 Insert System NEW 2010 KEY SELLING FEATURES | 64 ACCESSORIES | FOOTWEAR FT CHEV SADDLE XTT FT ATHLETIC TOUR INSPIRED CLASSIC DESIGN, INCORPORATING STATE-OF-THE-ART TECHNOLOGY. COMFORT AND LUXURY WITH FULL-GRAIN, WATERPROOF LEATHER UNSURPASSED COMFORT, FEEL AND STABILITY WITH THE SOFT FULL GRAIN WATERPROOF LEATHER FOOTWEAR KEY FEATURES KEY FEATURES Full Grain Waterproof Leather Full Grain Waterproof leather Welt-Stitched Midsole XWT Xtra Width Technology Xtra Width Technology Adjustable Fit System RainSport / DrySport Technology RainSport / DrySport Waterproof Technology XTT Xtra Traction Technology 9 Chevron Comfort Spikes 7 Spike TPU & Leather Outsole Hex Tour TPU Sole provides Superior Lo Profile Stability Callaway Chevron Comfort Spike 1-Year Waterproof Guarantee 1-Year Waterproof Guarantee White/Dark Brown: M520-14 | White/Black: M520-12 Insert System White/Black/Red: M144-12 | White/Black/Orange: M144-15 NEW 2010 KEY SELLING FEATURES | 65 Insert System ACCESSORIES | FOOTWEAR FT SADDLE XTT LT EXTREME TOUR INSPIRED CLASSIC DESIGN, INCORPORATING STATE OF THE ART TECHNOLOGY AND COMFORT LUXURY WITH FULL-GRAIN WATERPROOF LEATHER IN A LIGHTWEIGHT CONSTRUCTION ATHLETIC INSPIRED DESIGN, WITH XTT TRACTION TECHNOLOGY INCORPORATING FULL-GRAIN WATERPROOF LEATHER FOOTWEAR KEY FEATURES KEY FEATURES Full Grain Waterproof leather XWT Xtra Width Technology Soft Full Grain Leather RainSport / DrySport Technology Gel Comfort Wrap Technology (Tongue) XTT Xtra Traction Technology Xtra Width Technology Adjustable Fit System 7 Spike TPU & Leather Outsole TPU and EVA Comfort Outsole with Lateral Traction Technology Callaway Chevron Comfort Spike 7 Chevron Comfort Spikes 1-Year Waterproof Guarantee 1-Year Waterproof Guarantee with RainSport / DrySport Technology Black/Black: M143-02 | Brown/Brown: M143-10 Insert System White/Graphite/Black: M145-12 | Black /Graphite M145-21 NEW 2010 KEY SELLING FEATURES | 66 Insert System ACCESSORIES | FOOTWEAR 2009 CHEV COMFORT HYPERBOLIC X ATHLETIC INSPIRED DESIGN, WITH COMFORT TECH TECHNOLOGY, INCORPORATING FULL GRAIN WATERPROOF LEATHER UNPARALLELED PERFORMANCE BEYOND BELIEF. LATEST ULTRA LIGHTWEIGHT MICRO-FIBER UPPERS, COMBINED WITH LOW PROFILE TPU AND EVA COMFORT OUTSOLE AND THE 7 CHEVRON COMFORT SPIKES FOR SUPERIOR TRACTION FOOTWEAR KEY FEATURES KEY FEATURES Microfiber & Full Grain leather Ultra Lightweight Microfiber Uppers Gel Cushioned EVA Midsole Hyperlite Low Profile Stability Outsole with Perma Spike Loop RainSport / DrySport Technology Xtra Width Technology Adjustable Fit System Full Cushioned Footbed Soft Last Construction with Outlast Adaptive Comfort Technology 7 Spike Rubber & TPU Shank RainSport / DrySport Waterproof Technology Callaway Chevron Comfort Spike 7 Chevron Comfort Spikes for Superior Traction 1-Year Waterproof Guarantee 1-Year Waterproof Guarantee White/Black/Silver: M231-01 | White/Black/Red: M231-12 Insert System White/Red: M370-17 | White/Black Hex: M370-19 NEW 2010 KEY SELLING FEATURES | 67 Insert System ACCESSORIES | FOOTWEAR HYPERBOLIC SL CHEV LP JUNIOR YEARS OF R&D FROM THE BRIGHTEST MINDS AT CALLAWAY GOLF HAVE PRODUCED A NEW CLASS OF SHOE, COMBINING TECHNOLOGY WITH UNSURPASSED COMFORT AND STABILITY. ENGINEERED WITH THE SAME LIGHTWEIGHT MATERIALS USED IN SOCCER AND RUGBY, THESE SHOES PROVIDE PREMIUM ATHLETIC PERFORMANCE IN A SEAMLESS DESIGN ATHLETICALLY INSPIRED TODAY WITH COMFORT AND STYLE, INCORPORATING SOFT GRAIN WATERPROOF LEATHER FOR TOMORROW’S CHAMPION FOOTWEAR KEY FEATURES Seamless Designed Ultra Lightweight Microfiber Uppers Hyperlite Low Profile Stability Outsole with Perma Spike Loop KEY FEATURES Heel Balance Stability Support Platform Soft Synthetic Leathers Gel Comfortech Wrap Technology (Tongue) RainSport / DrySport Technology Xtra Width Technology Adjustable Fit System Full Length Cushioned Footbed RainSport / DrySport Waterproof Technology 6 Spike Rubber & EVA Outsole Soft Last Construction with Outlast™ Adaptive Comfort Technology Callaway Chevron Comfort Spikes 7 Chevron Comfort Spikes for Superior Traction 1-Year Waterproof Guarantee 1-Year Waterproof Guarantee White/White/Silver: J369-20 | Black/White/Silver: J369-21 White/Black: M372-12 | Black/Silver/White: M372-24 Insert System NEW 2010 KEY SELLING FEATURES | 68 Insert System ACCESSORIES | FOOTWEAR WOMEN’S HYPERBOLIC SL WOMEN’S WINGTIP YEARS OF R&D FROM THE BRIGHTEST MINDS AT CALLAWAY GOLF HAVE PRODUCED A NEW CLASS OF SHOE, COMBINING TECHNOLOGY WITH UNSURPASSED COMFORT AND STABILITY. ENGINEERED WITH THE SAME LIGHTWEIGHT MATERIALS USED IN SOCCER AND RUGBY. THESE SHOES PROVIDE PREMIUM ATHLETIC PERFORMANCE IN A SEAMLESS DESIGN NEW AGE COMFORT WITH CLASSICAL WINGTIP PATENT STYLING, INCORPORATING SOFT GRAIN WATERPROOF LEATHER FOOTWEAR KEY FEATURES Seamless Designed Soft Full Grain Leather Hyperlite Low Profile Stability Outsole KEY FEATURES Heel Balance Stability Platform Soft Full Grain leather Gel Comfort Wrap Technology (Tongue) RainSport / DrySport Technology Xtra Width Technology Adjustable Fit System 7 Spike Rubber & EVA Outsole Soft Last Construction with Outlast™ Adaptive Comfort Technology Callaway Chevron Comfort Spike RainSport / DrySport Waterproof Technology 1-Year Waterproof Guarantee 7 Chevron Comfort Spikes for Superior Traction 1-Year Waterproof Guarantee White/Lt Blue: W423-32 | White/Pink: W423-30 | White/Purple: W423-31 Insert System White/Black Patent: W419-30 | White/Purple Patent: W419-31 Black/Black Patent: W419-32 | White/Red Patent: W419-33 White/White Patent: W419-34 NEW 2010 KEY SELLING FEATURES | 69 Insert System ACCESSORIES | FOOTWEAR WOMEN’S CHEV COMFORT WOMEN’S BISHOP ATHLETICALLY INSPIRED COMFORT WITH STYLE, INCORPORATING SOFT GRAIN WATERPROOF LEATHER NEW AGE COMFORT WITH CLASSIC STYLING, INCORPORATING SOFT GRAIN WATERPROOF LEATHER FOOTWEAR KEY FEATURES KEY FEATURES Soft Full Grain Leathers Soft Waterproof Leathers RainSport/DrySport Technology RainSport / DrySport Technology 7 Spike Rubber & EVA Outsole 7 Spike Rubber & EVA Outsole Callaway Chevron Comfort Spikes Callaway Chevron Comfort Spikes 1-Year Waterproof Guarantee 1-Year Waterproof Guarantee New comfort last White/Silver: W418-15 Insert System Black/Black: W469-02 | White/White: W469-01 Black/White: W469-21 | White/Lt Blue: W469-17 NEW 2010 KEY SELLING FEATURES | 70 Insert System ACCESSORIES | FOOTWEAR FOOTWEAR TECHNOLOGY MICRO-FIBER UPPER MATERIALS: Micro-fiber has the lowest elongation available for upper materials. Compared to leather, the golfer will not experience the same “stretched out” effect that sometimes happens with leather. The solvent-free micro-fiber material makes it the most environmentally friendly material used in the industry. The super lightweight upper is the ultimate material to ensure that the foot stays snug, comfortable and in control during the life of the shoe. SOFT WATERPROOF LEATHERS: In all of the Callaway Golf Footwear collections, regardless of price, we strive to have the finest Waterproof Leathers we can find. These soft, lightweight and supple waterproof leathers provide unmatched performance, comfort, style and durability under all playing conditions. DRYSPORT/RAINSPORT MOISTURE MANAGEMENT: Callaway Golf’s proprietary DrySport moisture management and RainSport waterproof technologies provide golfers the ultimate in comfort and dryness. Key features such as moisture-wicking linings and breathable waterproof systems are engineered into every Callaway Golf shoe. These combinations of technologies helps keep your feet dry and comfortable in all playing conditions. DCT = DYNAMIC CLEAT TECHNOLOGY: Patented feature that allows the spike to flex with every step a golfer takes, delivering maximum traction and comfort. Our flexing technology means 500% more effective traction surface then non-flexing, non-dynamic spikes. Cleats featuring DCT wear from the inside-out unlike static spike designs. This unique wear characteristic transmits the abrasive forces of your stride directly to the centre of the spike instead of the legs. Therefore, the traction elements of the Chevron Comfort Spike wear out more slowly and you maintain greater traction over many rounds of golf. 1 - YEAR LIMITED WATERPROOF WARRANTY: Out of the Box Comfort and Fit” is important to our design philosophy. That’s why Callaway Golf offers a One - Year Limited Waterproof Warranty. Callaway Golf warrants to the original purchaser for a period of one year from the date of purchase that the shoes will be free from any material or workmanship flaws that may result in the shoes to leaking water. XTRA WIDTH TECHNOLOGY: Callaway Golf Footwear’s XWT – Xtra Width Technology - provides players with the ability to adjust and customise fit. This system allows each golfer to adjust his or her individual fit, from medium to wide or medium to narrow by simply adding or removing one of the unique XWT forefoot layers from the insole. Xtra Width Technology also allows the user to adjust the fit between the left and right shoe depending upon the length and fit difference of the feet. XTT - XTRA TRACTION TECHNOLOGY: The original Xtra Traction Technology system works much like the suspension system in an automobile, with each Chevron Comfort Spike moving independently, adjusting at all times to changing surfaces and slopes. This creates excellent traction and performance throughout the round, whether you’re standing on grass, dirt or sand. XTT - LATERAL STABILITY XTT SYSTEM: The new Lateral Stability XTT system is designed to provide the ultimate stability during the swing. With a spike cup that’s soft on the instep and rigid on the outstep, the Chevron Comfort Spike has phenomenal lateral traction and all but eliminates the possibility of slipping during the golf swing. FTS II = FAST TWIST SYSTEM: Insert System FTS system is the leading attachment method in the world and is standard equipment on over 70% of golf shoes sold. It is the number one attachment method on all tours. DCT, Dynamic Cleat Technology, FTS II and Fast Twist are registered trademarks of TriSport Inc. CALLAWAY COMFORTECH TONGUE: MEN’S SIZE CONVERSION CHART UNITED STATES 8 8.5 9 9.5 10 10.5 11 11.5 12 UNITED KINGDOM 7 7.5 8 8.5 9 9.5 10 10.5 11 EUROPE 40.5 41 42 42.5 43 44 44.5 45 46 UNITED STATES 5.5 WOMEN’S SIZE CONVERSION CHART 6 6.5 7 7.5 8 8.5 9 UNITED KINGDOM 4 4.5 5 5.5 6 6.5 7 7.5 EUROPE 36 36.5 37 38 38.5 39 40 40.5 JUNIOR’S SIZE CONVERSION CHART UNITED STATES 3 3.5 4 4.5 5.0 5.5 6 UNITED KINGDOM 2 2.5 3 3.5 4 4.5 5 EUROPE 34 34.5 35 36 36.5 37 38 2010 KEY SELLING FEATURES | 71 FOOTWEAR The new tongue features injection moulded gel tubes integrated into the tongue design that disperses lace pressure more uniformly across the whole surface of the tongue. The result is that pressure from the laces is more evenly absorbed and dissipated into the gel and circulation is not restricted. ACCESSORIES | 2010 MEN’S SPORT QUARTER WOMEN’S NO SHOW KEY FEATURES KEY FEATURES Callaway Golf Sport performance socks provide comfort round after round. With its fitted arch, reinforced toe and full length cushioning, comfort is assured. 75% Combed Cotton, 22% Nylon, 2% Spandex and 1% Polyester. Callaway Golf Sport performance socks provide comfort round after round. With its fitted arch, reinforced toe and full length cushioning, comfort is assured. 75% Combed Cotton, 22% Nylon, 2% Spandex and 1% Polyester. White/Black - 561962153 White/Stone - 561969167 White/Black - 561969153 White/Lime Glow - 561969122 MEN’S SPORT CREW WOMEN’S LOW CUT KEY FEATURES KEY FEATURES Callaway Golf Sport performance socks provide comfort round after round. With its fitted arch, reinforced toe and full length cushioning, comfort is assured. 75% Combed Cotton, 22% Nylon, 2% Spandex and 1% Polyester. Callaway Golf Sport performance socks provide comfort round after round. With its fitted arch, reinforced toe and full length cushioning, comfort is assured. 75% Combed Cotton, 22%Nylon, 2% Spandex and 1% Polyester. White/Black - 561960153 Black/White - 56196012 White/Ocean Teal - 561966166 White/Black - 561966153 White/Lime Glow - 561966122 FOOTWEAR 2010 KEY SELLING FEATURES | 72 CORPORATE SALES C O R PO R ATE SALE S 2010 KEY SELLING FEATURES | 73 CORPORATE | COLLECTION INNOVATION, LEADERSHIP and a commitment to the highest quality make the brands of Callaway Golf Company the No.1 choice for consumers across the globe. Comprising of Callaway Golf, Odyssey and Top-Flite we have an outstanding choice of golf balls, putters, bags and accessories onto which you can place your company’s logo. Whether you are entertaining existing clients, prospecting new clients or rewarding staff and suppliers, you can be confident that your business will grow in partnership with us. 3 BALL TOWEL TUBE CORPORATE CAPS (YOUR LOGO ON THE FRONT) These comfortable, semi structured caps have an adjustable strap and leave plenty of room for your logo on the side. Available in White, Navy, Black and Khaki. 3 BALL TEE TUBE 3 OR 6-BALL VALUABLES POUCH* A customisable secure pouch that can store keys, watches or jewellery on the course. Balls ordered separately 3 BALL TIN CORPORATE CORPORATE CAPS (YOUR LOGO ON THE SIDE) These comfortable, semi structured caps have an adjustable strap and leave plenty of room for your logo on the side. Available in White, Pink, Navy, Black and Khaki. 2010 KEY SELLING FEATURES | 74 CORPORATE | COLLECTION BESPOKE PACKAGING Replace our standard Callaway Golf ball boxes with a custom box and sleeves built to showcase your logo. Available in 1, 2, 3, 6 and 12 ball boxes. “CALLAWAY GOLF 68”UMBRELLA A double-canopy design gives these Black and White umbrellas extra strength in windy conditions. TRI-FOLD TOWELS These durable and absorbent tri-fold towels are available in Black and Navy. CUSTOM HEADCOVER With Pitchfork and tees. GLOVES & CUSTOM MARKERS Sensory Skin Cabretta Leather combined with Synthetic Leather CORPORATE CALLAWAY GOLF X FORGED WEDGES These wedges are short-game scoring tools designed by the legendary Roger Cleveland. Custom logo available in Black, Green, Blue, Red or White. Available in 56° and 60° lofts, right and left handed. 2010 KEY SELLING FEATURES | 75 CORPORATE | COLLECTION ST ANDREWS LINKS LICENCED RANGE “WE ARE DELIGHTED TO BE ASSOCIATED WITH ST ANDREWS LINKS, THE HOME OF GOLF, AND THE OPPORTUNITY TO CREATE THE PERFECT PARTNERSHIP IN GOLF” 3 BALL TOWEL TUBE In association with St Andrews Links, Callaway have developed a complete new range of co-branded gift boxes, tins and accessories. This exciting venture which for the first time ever brings together two of the foremost brands in golf is exclusively available to premium gift outlets and channels. GIFT BOX A 4 BALL TOOL TIN GIFT BOX B 3 BALL TIN 6 BALL TIN CORPORATE 3 BALL TEE TUBE “Callaway has proved a perfect match for St Andrews Links. We share the same dedication to excellence and the same respect for the history and traditions of golf. We also share the same desire to make this great game enjoyable and accessible to all.“ DANNY CAMPBELL, RETAIL DIRECTOR, ST ANDREWS LINKS St Andrews Links is a registered trademark of St Andrews Links Limited 2010 KEY SELLING FEATURES | 76 2010 KEY SELLING FEATURES | 77 ODYSSEY ODYSSEY PUTTERS ODYSSEY | BLACK SERIES | ELITE DESIGNED FOR TOUR, BY TOUR BLACK SERIES TOUR DESIGNS PRODUCT SUMMARY DESCRIPTION Extensive work between the Odyssey design team and Tour players like Phil Mickelson and Ernie Els has led to the introduction of precision-crafted milled putters featuring a new look with updated shapes and more head options. A.R.T. (Advanced Roll Technology) is achieved through multi-material construction using tungsten weighting, creating a quicker, more favorable roll by moving the centre of gravity back and lower in the putterhead. The TD Milled Face has a precise, deep milling pattern that generates consistent impact performance across the face, resulting in better feel, distance control and smooth roll. Each putter is finished with a Deep Black PVD, producing a durable, glare-free look that was added specifically based on feedback received from Tour pros. TD-02 TD-04 TD-06 Loft 3° 3° 3° 3° Lie Angle 70° 70° 70° 70° Lengths 33", 34", 35" 33", 34", 35" 33", 34", 35" 33", 34", 35" Offset Full-Shaft Full-Shaft Half-Shaft Half-Shaft Left Hand Yes No No Yes Notes Target head weights for 33” & 34” putters: 350g Target head weights for 35” putters: 340g 36” length available as a custom option 340g BLACK SERIES TOUR DESIGNS TD-02: Squared off heel- TD-06: A scoop-back blade with a squared off toe, a slant neck hosel and half-shaft offset. toe weighted blade with a crank-neck hosel and full-shaft offset. TD-04: Scalloped out, rounded heeltoe flanged blade with a crank neck hosel and full-shaft offset. TD-09: Toe-weighted, heel-shafted, flanged blade with a long hosel and half-shaft offset. KEY FEATURES CRAFTSMANSHIP/DESIGN: Precisely crafted pieces of art, each Black Series putter is milled of 1025 Carbon Steel for the soft feel demanded by the best players in the world. A urethane-dampening layer is subtly placed between the putter head and the tungsten flange, which enhances the soft feel off the face. The independently milled tungsten flange lowers and deepens the CG, providing the truest roll possible off the face. ODYSSEY A.R.T (ADVANCED ROLL TECHNOLOGY): The multi-material construction of each Black Series Tour Designs Putter combines a 1025 Carbon Steel body with a tungsten flange resulting in a lower and deeper CG for better, quicker and truer roll. DEEP BLACK PVD (PHYSICAL VAPOR DEPOSITION) FINISH: A premium, high tech process that produces a durable, non-glare finish was added in response to feedback gathered from Tour players. TD MILLED FACE: The deeper, sharper milling pattern increases interaction between the face and the ball, providing better feel, truer roll and more consistency. NEW 2010 KEY SELLING FEATURES | 78 TD-09 ODYSSEY | BLACK SERIES | ELITE PREMIUM PRECISION CRAFTSMANSHIP COMBINED WITH TECHNOLOGY FOR UNPARALLELED PERFORMANCE BLACK SERIES iX BS iX #1 BS iX #7 BS iX #9 Loft 3° 3° 3° 3° PRODUCT SUMMARY DESCRIPTION Lie Angle 70° 70° 70° 70° For the player who wants the best, Black Series iX Putters are the unmatched leader when it comes to blending precision milled craftsmanship with technology. These are Tour-proven designs with a new glare-free finish. The combination of tungsten weighting and the new White Ice insert deliver unparalleled performance. Lengths 33", 34", 35" 33", 34", 35" 33", 34", 35" 33", 34", 35" Offset Full-Shaft Full-Shaft Full-Shaft Full-Shaft Left Hand Yes No No Yes Notes BS iX 2-ball Target head weights for 33” & 34” putters: 350g Target head weights for 35” putters: 340g Target head weights for 36” length available as a custom option 340g BLACK SERIES iX BS iX #1 BS iX #9 BS iX 2-BALL BS iX #7 KEY FEATURES WHITE ICE INSERT: The multi-layer insert has been fine-tuned to enhance sound, responsiveness, resiliency and consistency. The inner core is 19.6% firmer to enhance the feel and 92% stiffer for better resiliency, leading to consistent distance control. The face surface has been roughened to enhance the sound at impact with softer golf balls. The rough texture also helps increase friction between the ball and the insert to promote forward roll. DEEP BLACK PVD (PHYSICAL VAPOR DEPOSITION) FINISH: A premium, high tech PRECISION MILLED HEAD AND MULTI MATERIAL CONSTRUCTION: Preferred by accomplished players, the precision milled head creates optimal balanced weighting to promote a great feeling stroke and amazing accuracy A.R.T (ADVANCED ROLL TECHNOLOGY): The 1025 Carbon Steel body and the weighted Tungsten flange create a low, deep centre of gravity to promote true roll. NEW 2010 KEY SELLING FEATURES | 79 ODYSSEY process that produces a durable, non-glare finish was added in response to feedback gathered from Tour players. ODYSSEY | WHITE ICE | CORE FEEL THE ICE IN YOUR VEINS WHITE ICE CORE Loft Lie Angle Lengths Offset Headweight(s) Left Hand Colour Finish #1 3° 70° 33", 34", 35" Full-Shaft 340g/355g Yes Dark Nickel #2 3° 70° 33", 34", 35" Half-Shaft 340g/355g Yes Dark Nickel #5H 3° 70° 33", 34", 35" Full-Shaft 340g/355g Yes Dark Nickel #7H 3° 70° 33", 34", 35" Full-Shaft 345g/360g No Dark Nickel #9 3° 70° 33", 34", 35" Half-Shaft 340g/355g Yes Dark Nickel Rossie 3° 70° 33", 34", 35" Full-Shaft 340g/355g No Dark Nickel 330 Mallet 3° 70° 33", 34", 35" Full-Shaft 345g/360g No Dark Nickel Notes 36” length available as a custom option (340g) White Ice #1 putter also available for logo in lefthand PRODUCT SUMMARY DESCRIPTION The new White Ice Putters from Odyssey combine Tour trusted shapes with a new look and better feel. The new White Ice Insert is our best feeling, multi-layer insert to date. Developed after extensive feedback from players on Tour, our engineers have enhanced the sound, responsiveness and consistency of the insert. Coupled with a new Dark Nickel finish to reduce glare, the new White Ice putters combine Tour-proven looks with Tour-inspired feel. #1 #2 #9 #5H 330 MALLET KEY FEATURES #7H ROSSIE CORE FEATURES WHITE ICE INSERT: The multi-layer insert has been fine-tuned to enhance ODYSSEY sound, responsiveness, resiliency and consistency. The inner core is 19.6% firmer to enhance the feel and 92% stiffer for better resiliency, leading to consistent distance control. The face surface has been roughened to enhance the sound at impact with softer golf balls. The rough texture also helps increase friction between the ball and the insert to promote forward roll. TOUR-PROVEN LOOKS WITH TOUR-INSPIRED FEEL FOR TOUR-LEVEL CONFIDENCE HEADWEIGHT OPTIMISATION MAXIMISES FEEL HEADWEIGHT OPTIMISATION: In White Ice core models, Tour-tuned weight ports in the sole optimise the putter head with the shaft length to create the ideal balance that maximises feel, control and accuracy. DARK NICKEL FINISH: Creates a rich premium look that reduces glare for the Standard Grip utmost in confidence. NEW 2010 KEY SELLING FEATURES | 80 ODYSSEY | WHITE ICE | PROGRESSIVE FEEL THE ICE IN YOUR VEINS WHITE ICE PROGRESSIVE Loft Lie Angle Lengths Offset Headweight(s) Left Hand Colour Finish Teron 3° 70° 33", 34", 35" Full-Shaft 355g/370g Yes Dark Nickel Teron CS Teron Long Teron Mid 3° 71° 33", 34", 35" None 355g/370g No Dark Nickel 3° 78° 46", 48", 50" Full-Shaft 355g/370g No Dark Nickel 3° 72° 41", 43" Full-Shaft 355g/370g No Dark Nickel Sabertooth 3° 70° 33", 34", 35" Full-Shaft 355g/370g Yes Dark Nickel PRODUCT SUMMARY DESCRIPTION The new White Ice Putters from Odyssey combine Tour trusted shapes with a new look and better feel. The new White Ice Insert is our best feeling, multi-layer insert to date. Developed after extensive feedback from players on Tour, our engineers have enhanced the sound, responsiveness and consistency of the insert. Coupled with a new Dark Nickel finish to reduce glare, the new White Ice putters combine Tour-proven looks with Tour-inspired feel. TERON TERON LONG Sabertooth 2 3° 70° 33", 34", 35" Full-Shaft 355g/370g Yes Dark Nickel Mini T 3° 70° 33", 34", 35" Full-Shaft 355g/370g No Dark Nickel Marxman 37° X-Act 70° 35 only Full-Shaft 330g No Chrome Notes 36” length available as a custom option (340g) MARXMAN X-ACT TERON CS TERON MID 2009 SABERTOOTH SABERTOOTH 2 KEY FEATURES MINI T PROGRESSIVE FEATURES WHITE ICE INSERT: The multi-layer insert has been fine-tuned FEATURE RADICAL SHAPES WITH A HIGH MOI FOR BETTER STABILITY AND FORGIVENESS ODYSSEY to enhance sound, responsiveness, resiliency and consistency. The inner core is 19.6% firmer to enhance the feel and 92% stiffer for better resiliency, leading to consistent distance control. The face surface has been roughened to enhance the sound at impact with softer golf balls. The rough texture also helps increase friction between the ball and the insert to promote forward roll. DARK NICKEL FINISH: Creates a rich premium look that reduces glare for the utmost in confidence. * *does not apply to Sabertooth or Sabertooth 2 NEW 2010 KEY SELLING FEATURES | 81 Standard Grip ODYSSEY | WHITE ICE | 2-BALL FEEL THE ICE IN YOUR VEINS WHITE ICE 2-BALL PRODUCT SUMMARY DESCRIPTION The new White Ice Putters from Odyssey combine Tour trusted shapes with a new look and better feel. The new White Ice Insert is our best feeling, multi-layer insert to date. Developed after extensive feedback from players on Tour, our engineers have enhanced the sound, responsiveness and consistency of the insert. Coupled with a new Dark Nickel finish to reduce glare, the new White Ice putters combine Tour-proven looks with Tour-inspired feel. 2-BALL 2-Ball Loft Lie Angle Lengths Offset Headweight(s) Left Hand Colour Finish 3° 70° 33", 34", 35" Full-Shaft Adjustable Yes Dark Nickel 2-Ball Blade 3° 70° 33", 34", 35" Full-Shaft Adjustable No Dark Nickel 2-Ball CS 3° 71° 33", 34", 35" None Adjustable No Dark Nickel 2-Ball F7 3° 70° 33", 34", 35" Full-Shaft 355g/370g Yes Dark Nickel 2-Ball V-Line 3° 70° 33", 34", 35" Full-Shaft TBD No Dark Nickel 2-Ball Long 3° 78° 46", 48", 50" Full-Shaft 355g/370g No Dark Nickel 2-Ball Mid 3° 72° 41", 43" Full-Shaft 355g/370g No Dark Nickel Notes 36” length available as a custom option (340g) Stock 2-Ball headweight: 350g 2-Ball headweights also available: 360g or 370g 2-BALL BLADE 2-BALL CS 2-BALL V-LINE 2-BALL LONG 2-BALL F7 2-BALL MID 2-BALL FEATURES KEY FEATURES WHITE ICE INSERT: The multi-layer insert has been fine-tuned to enhance ODYSSEY sound, responsiveness, resiliency and consistency. The inner core is 19.6% firmer to enhance the feel and 92% stiffer for better resiliency, leading to consistent distance control. The face surface has been roughened to enhance the sound at impact with softer golf balls. The rough texture also helps increase friction between the ball and the insert to promote forward roll. 2-BALL ALIGNMENT SYSTEM FOR MORE ACCURATE ALIGNMENT ADJUSTABLE WEIGHTING OFFERS OPTIMISED FEEL OPTIONS HEADWEIGHT OPTIMISATION: Specific to 2-Ball models, Adjustable Weighting allows Optimisation with three weighting options to dial in the feel based on personal preference. DARK NICKEL FINISH: Creates a rich premium look that reduces glare for the utmost in confidence. Standard Grip NEW 2010 KEY SELLING FEATURES | 82 ODYSSEY | WHITE HOT | XG PRODUCT SUMMARY DESCRIPTION WHITE HOT XG The Odyssey White Hot XG utilises a multi-layer insert for phenomenal performance with any golf ball. Inspired by high-performance, multi-layer golf ball technology, the White Hot XG insert takes two materials with different properties and combines them to take the level of feedback and feel to an all-new high. And with numerous Tour-proven head shapes to choose from, every level of golfer can find just the right putter to make life on the greens that much easier. Loft #1 #7 #9 Rossie 3° 3° 3° 3° Lie Angle 70° 70° 70° 70° Lengths 33", 34", 35" 33", 34", 35" 33", 34", 35" 33", 34", 35" Offset Full-Shaft Full-Shaft Half-Shaft Full-Shaft Left Hand Yes Yes Yes No Notes 36” available as a custom option White Hot XG #1 putter also available for logo in lefthand XG#1 ROSSIE XG#7 XG#9 KEY FEATURES MULTI-LAYER INSERT: Constructed from a soft elastomer core that’s highly resilient for exceptional feel and truer roll. A thin, firm outer striking surface infused with urethane provides fine-tuned responsiveness. The insert also allows weight to be shifted to the perimeter of the head for a higher MOI and better stability. best players in the world, White Hot XG Putters are available in numerous head shapes, allowing every golfer the opportunity to find the model to fit their game. CONSISTENT FACE TEXTURE: The face surface has been roughened to enhance the sound at impact with softer golf balls. The rough texture also helps increase friction between the ball and the insert to promote forward roll. NEW 2010 KEY SELLING FEATURES | 83 ODYSSEY TOUR-PROVEN HEAD SHAPES: Tested, accepted and played by some of the ODYSSEY | DIVINE LINE PUTTERS STYLISHLY DESIGNED SPECIFICALLY TO MEET WOMEN’S SPECIFICATIONS DIVINE LINE PRODUCT SUMMARY DESCRIPTION We’ve taken some of the best designs we’ve ever created and optimised them for a woman’s game and style. The increased head weights unite perfectly with the shorter shaft lengths for outstanding performance on the greens. All the putters also utilise the White Hot XG insert, our softest and most-responsive insert for phenomenal feedback and distance control. The Divine Line features softer head shapes and a colour scheme that emphasises blue and silver accents that provide a more feminine look. Loft Lie Angle Offset Headweight(s) 2-Ball 3° 70° Full-Shaft 360g Marxman Mallet 3° 70° Full-Shaft 360g Rossie 3° 71° Full-Shaft 360g Blade 3° 70° Full-Shaft 350g Marxman X-Act 37º 70° Full-Shaft 330g ROSSIE 2-BALL MARXMAN X-ACT 2009 20 MARXMAN MALLET BLADE KEY FEATURES HEAVIER HEAD WEIGHTS (360G): Provides the optimal weighting in combination with the shorter shaft lengths in each putter to maximise consistency and distance control, enhance feel and provide better roll characteristics. ODYSSEY SOFTER HEAD SHAPES AND STYLING: Benefit #1: The putters feature blue and silver accents, feminine graphics and softer designs. TOUR-PROVEN ALIGNMENT TECHNOLOGIES: The 2-Ball and Marxman™ alignment systems help make lining up putts easier and more accurate. MULTI-LAYER INSERT: Constructed of a soft elastomer core that’s highly resilient for enhanced feel and a truer roll. The thin outer striking surface infused with urethane is firmer for fine-tuned responsiveness. The insert also allows weight to be shifted to the pe ALL AVAILABLE AS 32”-34”: 2010 KEY SELLING FEATURES | 84 X-Act Putting Wedge Grip Standard Grip ODYSSEY | TECHNOLOGY MULTI-LAYER INSERT TECHNOLOGY Inserts are at the heart of what has made Odyssey the #1 putter in golf. Our latest multi-layer inserts allow us to isolate many of the variables that contribute to the great feel of our putters, such as sound, responsiveness, resiliency and the overall performance that the best players in the world demand. ADVANCED ROLL TECHNOLOGY Both our multi-material construction and lightweight multi-layer inserts allow us to move weight back and lower in our putters resulting in a lower and deeper CG for better, quicker and truer roll. HEAD WEIGHT OPTIMISATION Tour-tuned weight ports in the sole optimise the putter head with the shaft length to create the ideal balance that maximises feel, control and accuracy. At Odyssey we understand putting. It’s a game within a game. Where good days and bad days are HI-DEF LINEAR ALIGNMENT A technology born in our Marxman line, HiDef Linear Alignment Technology is a proven winner on tour. Its high contrast design and targeted parallel lines create an easy path to the hole for any putt. separated by mere inches. That’s why we have strived to revolutionise the game with new ideas, designs, and technology to lower your scores. With more performance 2-BALL ALIGNMENT TECHNOLOGY 2-Ball Alignment Technology has been the driving force behind game improvement putters over the past decade. It revolutionised the game. Odyssey has sold over 3.8 million units with this technology over the last 7 years. options than any other brand, we have a putter to fit your game. ADJUSTABLE WEIGHTING TECHNOLOGY Our new Adjustable Weighting Technology allows Optimisation with three weighting options to dial in the feel of the putter based on personal preference. Advanced Moment of Inertia is featured in a handful of putters in the Odyssey lineup. Extreme perimeter weighting creates stability through the stroke and impact for the straightest truest putts possible. 2010 KEY SELLING FEATURES | 85 ODYSSEY ADVANCED MOMENT OF INERTIA ODYSSEY | ACCESSORIES ODYSSEY UMBRELLA ODYSSEY GRIPS KEY FEATURES CUSTOMISE THE LOOK OF YOUR ODYSSEY PUTTER, PICK FROM FOUR DIFFERENTLY DESIGNED GRIPS Large, 68” Canopy - Made from 100 percent nylon fabric - Custommoulded handle - Mesh Frame. Tempest 5700001 Red/Black -59151080 Vegas 5709001 ODYSSEY MARKER CAP Tropic 5709003 KEY FEATURES The Odyssey Mesh Marker Cap is made from a mesh material keeping you cool and protected from the sun. The perfect fit is made easy with an adjustable Velcro strap. Patented ball marker provides easy access on the green. Red/Black - 52175125 Island Breeze 5709002 ODYSSEY HEADCOVERS CUSTOMISE THE LOOK OF YOUR ODYSSEY PUTTER, PICK FROM FOUR DIFFERENTLY DESIGNED HEADCOVERS Tempest for Mallets 5500004 Tempest for Blades 5500001 Vegas for Mallets 5509006 Vegas for Blades 5509002 Tropic for Mallets 5509007 Tropic for Blades 5509004 ODYSSEY TRI-FOLD TOWEL KEY FEATURES The smaller compact and practical 5.5” x 21” 100% cotton Odyssey Tri-Fold towel is the perfect size for the golfer who likes the benefits of our towels in a small package. Plastic clip attaches directly to the bag. Black/Red 54157823 ODYSSEY ODYSSEY DIVOT TOOL KEY FEATURES The Odyssey divot tool features a sleek design that also incorporates a coin-like ball Odyssey marker. Island Breeze for Mallets 5509008 Red/Black - 5908002 2010 KEY SELLING FEATURES | 86 Island Breeze for Blades 5509003 TO P-FLITE TOP-FLITE TOP-FLITE | MEN’S SETS MEN’S 16 PIECE SET MEN’S 11 PIECE SET 1 Oversized Driver with Graphite Shaft 1 Fairway Wood with Graphite Shaft 1 Fairway Wood with Graphite Shaft 1 Hybrid Wood with Graphite Shaft 1 Hybrid Wood with Graphite Shaft 4 Irons with Graphite Shafts 7 Irons with Graphite or Steel Shafts 1 Putter with Steel Shaft 1 Putter with Steel Shaft 1 Stand Bag 1 Stand Bag 3 Head Covers 4 Head Covers LH/RH LH/RH SET MAKE UP SET MAKE UP Driver 460cc 14° titanium composite oversized driver with synchroflex graphite shaft, with a low COG and large sweet spot. Fairway Wood High MOI titanium composite fairway wood with 18° loft and a synchro-flex graphite shaft construction to generate long, straight shots off the tee or from the fairway. Hybrid Wood Irons (5-SW) High MOI titanium composite hybrid wood with 22° loft and a synchro-flex graphite shaft construction designed to replace your long iron. They are easier to hit and have a lower, deeper centre of gravity for more consistent high trajectory shots. 431 Stainless Steel irons with synchro-flex graphite or Steel shafts, featuring perimeter weighting and a deep back channel, to increase forgiveness and promote smooth feel. Putter Milled soft face putter with an alignment aid, finished in an anti glare coating. Stand Bag 8” lightweight stand bag features an 8-way divider system, 4 zipped pockets, rain hood and double shoulder strap. Fairway Wood High MOI titanium composite fairway wood with 18° loft and a synchro-flex graphite shaft construction to generate long, straight shots off the tee or from the fairway. Hybrid Wood High MOI titanium composite hybrid wood with 22° loft and a synchro-flex graphite shaft construction designed to replace your long iron. They are easier to hit and have a lower, deeper centre of gravity for more consistent high trajectory shots. Irons #5, 7, 9 & SW 431 Stainless Steel irons with synchro-flex graphite shafts, featuring perimeter weighting and a deep back channel, to increase forgiveness and promote smooth feel. Putter Milled soft face putter with an alignment aid, finished in an anti glare coating. Stand Bag 8” lightweight stand bag features an 8-way divider system, 4 zipped pockets, rain hood and double shoulder strap. SHAFTS AVAILABLE IN ALL GRAPHITE SHAFTS AVAILABLE IN ALL GRAPHITE OR IN GRAPHITE AND STEEL TOP-FLITE NEW 2010 KEY SELLING FEATURES | 88 TOP-FLITE | WOMEN’S SETS WOMEN’S 16 PIECE SET - GRAPHITE WOMEN’S 11 PIECE SET - GRAPHITE 1 Oversized Driver with Graphite Shaft 1 Fairway Wood with Graphite Shaft 1 Fairway Wood with Graphite Shaft 1 Hybrid Wood with Graphite Shaft 1 Hybrid Wood with Graphite Shaft 4 Irons with Graphite Shafts 7 Irons with Graphite Shafts 1 Putter with Steel Shaft 1 Putter with Steel Shaft 1 Trolley Bag 1 Trolley Bag 3 Head Covers 4 Head Covers LH/RH LH/RH SET MAKE UP SET MAKE UP Driver 460cc 14° titanium composite oversized driver with synchroflex graphite shaft, with a low COG and large sweet spot. Fairway Wood High MOI titanium composite fairway wood with 18° loft and a synchro-flex graphite shaft construction to generate long, straight shots off the tee or from the fairway. Hybrid Wood Irons (5-SW) High MOI titanium composite hybrid wood with 22° loft and a synchro-flex graphite shaft construction designed to replace your long iron. They are easier to hit and have a lower, deeper centre of gravity for more consistent high trajectory shots. 431 Stainless Steel irons with synchro-flex graphite shafts, featuring perimeter weighting and a deep back channel, to increase forgiveness and promote smooth feel. Putter Milled soft face putter with an alignment aid, finished in an anti glare coating. Trolley Bag 8.5” lightweight trolley bag features a 7-way divider system, 7 zipped pockets and rain hood. Fairway Wood High MOI titanium composite fairway wood with 18° loft and a synchro-flex graphite shaft construction to generate long, straight shots off the tee or from the fairway. Hybrid Wood High MOI titanium composite hybrid wood with 22° loft and a synchro-flex graphite shaft construction designed to replace your long iron. They are easier to hit and have a lower, deeper centre of gravity for more consistent high trajectory shots. Irons #5, 7, 9 & SW 431 Stainless Steel irons with synchro-flex graphite shafts, featuring perimeter weighting and a deep back channel, to increase forgiveness and promote smooth feel. Putter Milled soft face putter with an alignment aid, finished in an anti glare coating. Trolley Bag 8.5” lightweight trolley bag features a 7-way divider system, 7 zipped pockets and rain hood. SHAFTS AVAILABLE IN ALL GRAPHITE SHAFTS AVAILABLE IN ALL GRAPHITE TOP-FLITE NEW 2010 KEY SELLING FEATURES | 89 TOP-FLITE | GOLF BALLS XL 7000™ SUPER STRAIGHT GOLF BALL THE DISTANCE OF XL WITH BETTER FEEL THAN XL 5000™. FIERY CORE WITH MORE DISTANCE AND BETTER FEEL. XL 7000™ SUPER SOFT GOLF BALL NEW The new XL 7000™ provides all the XL distance you expect from a Top-Flite ball with enhanced softness and feel. The XL 7000™ Super Straight has a soft core for better feel off the clubface. The hot ionomer cover generates low spin off the driver to maximise distance and features a Slickote coating to minimise sidespin for improved accuracy. Distance Dimple Aerodynamics provide high surface area coverage to optimise performance. THE DISTANCE OF XL WITH BETTER FEEL THAN XL 5000™. FIERY CORE WITH MORE DISTANCE AND BETTER FEEL. NEW The new XL 7000™ provides all the XL distance you expect from a Top-Flite ball with enhanced softness and feel. The XL 7000™ Super Soft has a soft, low compression core for better feel off the clubface. The thinner, ionomer cover generates more spin around the green for added control. Distance Dimple Aerodynamics provide high surface area coverage to optimise performance. Soft Core: Softer than XL 5000™ with increased speed and better feel. Soft Core: Soft, low compression rubber formulation generates better feel around the greens and boosts distance for a wide range of swing speeds. Thinner, Hot Ionomer Cover: Provides low spin off the driver and optimised launch performance for maximum distance with softer feel than XL 5000™. Thinner Ionomer Cover: Enhances feel and spin around the greens for better shot-stopping control. Distance Dimple Aerodynamics: High surface area coverage for improved performance. Distance Dimple Aerodynamics: High surface area coverage for maximum performance. Slickote® Coating: Designed to minimise sidespin, minimising hooks and slices. Technical Data: Core material: Polybutadiene - Core Diameter: 1.572” - Cover Material: Ionomer - Cover Thickness: 0.056” - Aerodynamics Pattern: Circular/ Seamless - Number of Geometries: 332 - Surface Area Coverage: 87% Technical Data: Core material: Polybutadiene - Core Diameter: 1.572” Cover Material: Ionomer/Slickote - Cover Thickness: 0.056” Aerodynamics Pattern: Circular/Seamless - Number of Geometries: 332 Surface Area Coverage: 87% 2P 2P RANGE BALLS SUPER RANGE TOUR RANGE RANGE LIMITED FLIGHT XL DISTANCE LARGE, HIGH-ENERGY CORE: Generates high ball speed to maximise distance over a wide range of swing speeds. FIRM IONOMER COVER: Provides guaranteed cut-proof durability. 2P TOP-FLITE 2P 2P 2P 2010 KEY SELLING FEATURES | 90 TOP-FLITE | GOLF BALLS XL 7000™ SUPER LONG GOLF BALL THE DISTANCE OF XL WITH BETTER FEEL THAN XL 5000™. FIERY CORE WITH MORE DISTANCE AND BETTER FEEL. GAMER™ V2 GOLF BALL NEW The new XL 7000™ provides all the XL distance you expect from a Top-Flite ball with enhanced softness and feel. The XL 7000™ Super Long has a soft core for better feel off the clubface. The hot ionomer cover generates low spin off the driver to maximise distance. Distance Dimple Aerodynamics provide high surface area coverage to optimise performance. Soft Core: Softer than XL 5000™ with increased speed and better feel. Thinner, Hot Ionomer Cover: Provides low spin off the driver and optimised launch performance for maximum distance and softer feel than XL 5000™. Distance Dimple Aerodynamics: High surface area coverage for improved performance. Technical Data: Core material: Polybutadiene - Core Diameter: 1.572” - Cover Material: Ionomer - Cover Thickness: 0.056” - Aerodynamics Pattern: Circular/ Seamless - Number of Geometries: 332 - Surface Area Coverage: 87% ALL THE 3-PIECE PERFORMANCE OF THE ORIGINAL GAMER WITH EVEN MORE DISTANCE, SOFTER FEEL AND BETTER DURABILITY. EXPLOSIVE DISTANCE WITH TOUR-LIKE SPIN AND FEEL. NEW Every golfer has a ball they put in play when it counts. You just found your Gamer™. This new ball features award-winning Dimple in Dimple Aerodynamics and provides total 3-piece performance from tee to green. The cover has been reformulated for increased durability, longer distance and superior short-game spin for increased greenside control. The highly resilient core is softer to produce better feel off the clubface. The new DuPont HPF mantle layer increases ball speed and reduces driver spin to maximise distance off the tee. Dimple in Dimple® Aerodynamics: Unique aerodynamic surface maintains spin longer throughout flight, increasing aerodynamic efficiency by reducing drag to maximise distance for a wide range of swing speeds. Soft, Thin, More Durable Cover: Provides superior short-game spin and feel for great control around the greens with better durability. High-Resiliency Core with Better Feel: Provides outstanding distance while maintaining soft feel. DuPont™ HPF™ Mantle Layer: Increases ball speed and reduces spin off the driver to maximise distance. Technical Data: Core material: Polybutadiene - Core Diameter: 1.450” - Mantle Layer Material: HPF Ionomer - Mantle Layer Thickness: 0.069” - Cover Material: Ionomer - Cover Thickness: 0.048” - Aerodynamics Pattern: Dual Circular/ Seamless - Number of Geometries: 332 - Surface Area Coverage: 88% 2P XL DISTANCE YELLOW 3P XL STRAIGHT LARGE, HIGH-ENERGY CORE: LARGE, HIGH-ENERGY CORE: Generates high ball speed to maximise distance over a wide range of swing speeds. Generates high ball speed to maximise distance over a wide range of swing speeds. FIRM IONOMER COVER: Provides guaranteed cut-proof durability. IONOMER COVER: Provides guaranteed cut-proof durability. VISIBILITY: Optic yellow colour provides better visibility 2P SLICKOTE® COATING: 2010 KEY SELLING FEATURES | 91 2P TOP-FLITE Designed to minimise sidespin and reduce hooks and slices. TOP-FLITE | JUNIOR SETS / BAGS XLJ JUNIOR BOX SETS TOP-FLITE CART BAG PRODUCT SUMMARY DESCRIPTION KEY FEATURES The ideal club sets designed for juniors ages 5 to 8 or 9 and up. There’s no better way to grow a child’s love of the game and foster a “Never Lay Up” attitude. The unique set makeup includes everything a young golfer will need to succeed on the course, from the oversized driver to the alignment putter. 8” Top 14-Way Divider system with 3 full length dividers - Single Strap - Towel Ring - Umbrella Loop - Water Bottle Pocket - Valuables Pocket - Apparel Pocket Black/Red/White - 5109034 XLJ 5-8 YEARS OLD 360cc forged driver has draw-biased weighting for better forgiveness and accuracy, plus a graphite Synchro-flex shaft. Stainless Steel fairway wood with draw weighting for increased distance and consistency. Easy-to-hit and versatile hybrid provides the playability of an iron with the distance of a wood. Perimeter-weighted stainless Steel irons (#7, PW) have a deep undercut cavity back for more forgiveness. Mallet putter with alignment stripes makes lining up putts easier and more accurate. Lightweight, durable stand bag constructed of heavy gauge, tear-resistant materials that features a padded dual carry strap, four pockets and a rain hood. Three head covers for the driver, fairway wood and hybrid. TOP-FLITE STAND BAG KEY FEATURES XLJ 9-12 YEARS OLD 8” Top 7-Way Divider system with 2 full length dividers - Double Strap - Towel Ring Umbrella Loop - Valuables Pocket - Apparel Pocket 360cc forged driver generates great distance and features draw-biased weighting for better forgiveness and accuracy, plus a graphite Synchro-flex shaft. Black/Red/White - 5109032 Stainless Steel fairway wood with draw weighting for increased distance and consistency. Easy-to-hit and versatile hybrid provides the playability of an iron with the distance of a wood. Perimeter-weighted stainless Steel irons (#7, #9, SW) have a deep undercut cavity back for more forgiveness. Mallet putter with alignment stripes makes lining up putts easier and more accurate. Lightweight, durable stand bag constructed of heavy gauge, tear-resistant materials that features a padded dual carry strap, four pockets and a rain hood. Three head covers for the driver, fairway wood and hybrid. TOP-FLITE 2010 KEY SELLING FEATURES | 92 Black/Silver - 5109033 TOP-FLITE | ACCESSORIES TOP-FLITE CAP TOP-FLITE UMBRELLA KEY FEATURES KEY FEATURES The Top-Flite Cap Features a pre-curved bill, and is fitted with an adjustable self-fabric with metal slider and tuck. 60” Double Canopy - Made from 100 percent nylon fabric Black/White - 5908009 White - 5209064 Black - 5209063 TOP-FLITE VISOR KEY FEATURES The Top-Flite Visor Features a pre-curved bill, and is fitted with an adjustable self-fabric with metal slider and tuck. White - 5209066 Black - 5209065 TOP-FLITE TOWEL KEY FEATURES The 20” x 40” 100% cotton towel. Plastic clip attaches directly to the bag. Black/White - 5408002 XL5000 SYNTHETIC GLOVE KEY FEATURES Leather patches on the thumb and palm. White/Black TOP-FLITE 2010 KEY SELLING FEATURES | 93 UK: 0800-026-46-53 Fax: +44 (0) 20-8391-9399 Eire: 01-605-03-95 Austria: +43 (0) 150-222-1394 Fax: +44 (0) 20-8391-9399 Belgium: +32 (0) 2-627-7080 Fax: +33 (0) 1-49-93-90-26 Denmark: +45-35-29-89-12 Fax: +44 (0) 20-8974-4856 Finland: +358 (0) 9-81-71-00-69 Fax: +44 (0) 20-8974-4856 France: +33 (0) 1-49-93-90-44 Fax: +33 (0) 1-49-93-90-26 Germany: +49 (0) 69-95-307-417 Fax: +49 (0) 69-95-307-418 Italy: 848-80-0128 Fax: +44 (0) 20-8391-7291 Netherlands: +31 (0) 20-65-45-272 Fax: +44 (0) 20-8391-7297 Norway: 23-50-00-91 Fax: +44 (0) 20-8974-4856 Portugal: 808-201-329 Fax: +44 (0) 20-8391-7291 Spain: 902-01-00-43 Fax: +44 (0) 20-8391-7291 Sweden: 020-120-99-73 Fax: +44 (0) 20-8974-4856 Switzerland: +41 (0) 22-827-87-22 Fax: +44 (0) 20-8391-9399 Callaway Golf offers a Limited Two-Year Warranty. For more information please visit www.callawaygolf.com Register your products and get privileged benefits at www.mycallaway.eu For more information about trademarks and/or registered trademarks of Callaway Golf Company visit www.callawaygolf.com. Please contact [email protected] with any queries. Callaway Golf Europe Ltd. Unit A27 Barwell Business Park, Leatherhead Road Chessington, Surrey, KT9 2NY, United Kingdom © 2009 - 2010 Callaway Golf Company. ENGLISH 22010 0 10 KEY KEY SELLING SELLING FEATURES FEATURES | 94 94