murator dom
Transcription
murator dom
Informational and service construction portal BUILDING EQUIPMENT BATHROOMS INTERIOR KITCHEN HOME APPLIANCES LANDSCAPE DESIGN LAW Informational and service construction portal muratordom.com.ua is owned by the company «Murator-Ukraine», which publishes construction and repair and interior design magazines, as well as provides sale of house designs. Monthly publication Murator – manual for those who construct private houses. Construction and repair expert. Monthly publication «Уютно и удобно» (“Comfortably and Conveniently”) – fascinating and practical assistant for creaton of the beautiful interior and warm atmosphere in the house. Monthly publication Domus Design – glossy edition about trends in design of interiors and furniture, decor, art-culture and architecture. Catalogue «Murator. DESIGN OF COTTAGES» – catalogue of functional and easy designs of houses, garages, household outbuildings controlled while constructing. Main information Muratordom.com.ua – is informational and service construction portal devoted to building topics for those who builds, repairs and makes finishing work. In the portal: Useful and objective information about building materials, equipment and services in building market. Acquaintance with building products and technologies both new and traditional. Promotion of environmental, safety and energy-saving solutions. Projects of the most popular houses and cottages from Murator’s Collection. Advices on apartment’s interior design and interior decoration. Recommendations for landscaping around the house. Experts’ consultation in the field of architecture, building, law and finance. HEADINGS BUILDING EQUIPMENT BATHROOMS INTERIOR KITCHEN HOME APPLIANCES LANDSCAPE DESIGN LAW Portal on construction, repair and arrangement of dwelling 2500 articles about repair, construction, creation of interiors, dwelling arrangement, house purchasing, financial and legal aspects of construction expert advices reviews of technologies, services and goods of construction market recent and interesting news about products and events at the construction market free advertisement center forum with relevant topics ЦветоДекоратор(Cvetodekorator) –program for premises color spectrum selection calculators –programs for building materials quantity calculations proekty.muratordom.com.ua– on-line-catalogue of design of houses and other buildings –more than 720 offers Analytics Visitors (cookies) – 99 000 Visits – 132 000 Page views – 469 116 Average page views – 3,5 Target audience Private persons, who build or consider building, repair or face-lift of their houses. Professionals – builders, foremasters, architects. The well-to-do part of the population, with high purchasing power, which is an active consumer of wide products range. Mainly men (60%), of 30–54 age (60%), with high and above average income (47%), employed, holding positions of specialists, managers, often business owners. Geographic reports Ukraine Russia Belarus Kazakhstan Others Traffic sources 64.2% 24.5% 2.9% 1.9% 6.5% Data of the company Gemius, Google Analytics and Bigmir.net (March 2012) Search engine Referrer traffic Type-in (direct traffic) 65% 22% 13% Billboard Skyscraper Banner advertising Banners, рх Cost per mille* Billboard 750 x 100 8 EURO Double Billboard 750 x 200 12 EURO Triple Billboard 750 x 300 16 EURO Skyscraper 120 x 600 8 EURO Rectangle 300 x 250 8 EURO Big Rectangle 300*600 14 EURO * Minimum order – 10 000 impressions; VAT not included; Payment is in UAH according to NBU rate as of invoice date. Rectangle Issues quantity %% The additional discount for AA 30% The additional volumes discount Purchasing 100 000 impressions 5% Purchasing 500 000 impressions 10% Purchasing 1 000 000 impressions 15% Special offers Site branding – Watermark (wallpapers) non-standard form of advertisement presentation permanent advertisement availability irrespective of going to the site sections unobtrusive form of trademark style elements presentation Value – 500 EURO/month Special offers Expert advices Ability to appear as expertconsultant on behalf of trademark permitting companies to communicate with user answering their questions. Value – 180 EURO/month Advertising abilities placement of logotype in the advice and advice topic lists placement of company’s brief presentation Advantages bookmark is placed on the home page going to advices from each section and each site category accessible, confidential form of contact with consumer, increase of loyalty level for the brand PR-articles placement Ready Solution Separate premium-block page in the each page of portal. Contains articles with presentation of products and the latest companies solutions concerning construction and installation of equipment Interior Decoration Separate premium-block page in the each page of portal. Contains articles with presenting production for repair, finish and beautiful design of dwelling Placement of customer’s article (text up to 6000 symbols, logotype, photos, illustrations, tables, films). Advantages bookmark is placed on the home page and all pages of the portal material is submitted in editorial format text rotation in bookmark Value – 180 EURO /month PR-articles placement Article in any category Article placement in any category of any site section. The title of pr-article is placed in the content of the articles. В списке статей рубрики появляется название этой pr-статьи Material (4000 symbols) can be accompanied by logotype, photos, tables, figures, films. Value – 180 EURO /month Advantages is placed in specific category corresponding to material content adaptation of material to site format visual demonstration of products and their use Partnership Category partner Banner in topic section (750 х 100) stating «Category Partner», leading to the article (1 item) with illustration, logotype, film Advantages stating the customer’s articles in the list of the articles and highlighting the articles name in the list with red color specialized placement of the banner – in the section corresponding to the content of the customer’s material more efficient advertisement owing to combination of two formats – advertising (banner) and editorial (article) adaptation of material to site format Value – 250 EURO /month Partnership Client’s special section Client’s section containing up to 10 presentational materials of the customer in the format Articles, Advices, Useful information, Instruction «Do it yourself», with photo, active hyperlink to the Partner’s site, logotype, films . Going to the page is provided from banner (750 х 100), which is placed in the all pages of portal. Watermark (wallpapers) can be placed at the Client’s section. The title of Client’s section is added to the list of headings in the website menu Преимущества more efficient advertisement owing to formats combination: advertising (banner) and editorial (articles) complex, long-term advertising of the company and its production materials editorial submitting Value – 450 EURO /month (minimum period of placement – 3 months) We invite you to cooperation! Tatyana Olifir, manager [email protected] (ext. 120) Elena Yamkovaya, manager [email protected] (ext. 126) Elena Logvinova Director of Advertizing Department [email protected] (ext. 124) Anna Panova, manager [email protected] (ext. 117) Andrey Kupriy, manager [email protected] (ext. 119) Svetlana Dugina, manager [email protected] (ext. 121) Alina Buslovich, traffic-manager [email protected] (ext. 118) Оlga Pakhomova, manager [email protected] (ext. 125) “Murator-Ukraine” Publishing House 55, Khmelnitskogo Str., Kyiv, Ukraine, 01601 tel. +38 (044) 351-14-52/50, fsx +38 (044) 351-14-51 e-mail: [email protected]