ASEAN bursts into travel
Transcription
ASEAN bursts into travel
Official ATF Daily January 21, 2011 • Phnom Penh • Kingdom of Cambodia 4 ASEAN bursts into travel Regional market tipped to grow by double-digits, with the return of outbound incentive groups By Sirima Eamtako and Mimi Hudoyo ASEAN outbound tour operators are expecting double-digit growths in business this year, thanks to a stronger regional economy and more intra-regional flights. Shroff International Travel Care Philippines managing director Arjun Shroff forecasts Philippine outbound to grow up to 18 per cent this year, with about half of the travellers opting for Asian destinations. “Asia is priority. It is the most affordable destination and is easy to connect with as airlines have been launching new routes and increasing flights between cities within the region.” Shroff cited as examples Cebu Pacific Air’s ongoing route expansion to Vietnam, Indonesia, China, Hong Kong and South Korea, Jetstar’s new thrice-weekly Darwin-Manila service starting February 9, and Philippine Airlines’ new sixweekly Manila-Delhi flights. KBS Thailand managing director Kosol Boonma said increasing intra-regional air traffic from the Philippines was also benefiting Thailand. “We are already recording a 30 per cent growth on inbound series from the Philippines for bookings up to October, compared to a 30 to 40 per cent drop last year over 2009. This shows confidence in Thailand has returned,” said Kosol. At the same time, Kosol expects Thai outbound to grow 10 per cent, nurtured by a stronger baht. He is seeing bookings building up strongly for the March-April school holidays to Asia and Europe. Over in Malaysia, business is so good that MP Travel and Tours is opening a third office this month. The company handled around 20 groups of about 40 pax last year, mainly to Indonesia, and is planning a two-night 200-pax incentive to Bandung in April. “Indonesia is good (in promoting itself to Malaysians),” said general manager Chris Ng. Bankrupt Best Tours forces agents to re-strategise By Gracia Chiang THE demise of Best Tours in Belgium late last month is forcing smaller Belgian tour operators to re-look their strategies in anticipation of the big boys in the market becoming only bigger in the wake of the collapse. This may in turn result in niche, awayfrom-the-massmarket ASEAN destinations such as Indochina being featured more prominently in Belgium than Lambert: think ever before. niche Best Tours was largely seen as the biggest Belgian-owned outfit specialising in Asian destinations such as Thailand, Vietnam and China. Marc Lambert, CEO, Antipodes Voyages, said the focal issue in the Belgian market now was that its bankruptcy meant that the “bigger players were getting even bigger”. “In order to fight big players like TUI and Thomas Cook, which are generalists that also cover Asia in their programmes, Australasia specialists like us need to find niche destinations and products in places like Laos, Cambodia and Myanmar.” Lambert said his plan was to focus on “more FIT, upmarket business as well as boutique hotels” instead of competing with the high-volume operations of the big guns who were launching charter flights to Asia. In a bid to increase bargaining power and find new revenue streams, Herman De Waele, general manager, Dewi Asia Tours, said he was tweaking his business model from a predominantly B2C to a B2B one, with an online platform to be operational by the end of this month. “We do mainly direct selling now but we need to find new customers. With this, I’m also hoping that we can get more incentive commissions from airlines.” De Waele said his target was high-end clients who stay at four- to five-star properties, instead of the “cheap, empty box” tours that Best Tours used to run. Working with only De Waele: think five agents now, De high-end Waele was looking to increase this to 50 agents and double turnover, now 1.5 million euros (US$2 million), within three years. To reflect this change, a rebranding might also be on the cards, he added. Herman Hannon, travel consultant, Asteria Expeditions, also said he was pursuing the premium segment where “clients don’t mind paying more for very good service”. “We’re not going to be like the big companies who push hotels to give them lower rates,” he said, adding his aim at ATF was to discover niche products in Cambodia and Vietnam, moving away from popular ASEAN destinations like Indonesia and Thailand which are dominated by the big players. Best Tours ceased to exist as a company on December 23, leaving a trail of debts (TTG Asia, January 14, 2010). Switzerland’s Kuoni group has since bought the brand and is now transferring its business management practices to salvage its reputation. On the other hand, Ng said Indonesia outbound incentive was also showing strength, especially for a Malaysia-Singapore combination. Jakarta-based Lily Tours business development manager Ati Chandrasari expects this market to grow 20 per cent this year, on top of a 10 per cent growth last year, as firms resume trips postponed due to the financial crisis. Bandung-based Excellent Holidays managing director Anton Handojo said an improved economy, exit tax exemption and the availability of regional flights from Bandung were all helping to boost the outbound market from Bandung, with a 10 per cent growth expected for this year. He said while Singapore’s Universal Studios were attractive to FIT and families, a growing number of seasoned travellers were looking for new destinations. “I am going to introduce a combination of Cambodia and Vietnam via Singapore or Kuala Lumpur.” Thailand’s Diethelm Travel Group CEO Richard Brouwer said the booming ASEAN market had not escaped his radar. The group, which has been focusing on Europe and US markets for more than 50 years, is looking to service high-end and expat travellers from ASEAN markets such as Indonesia. News JANUARY 21, 2011 • ttg asia official atf daily 2 Squeezed out of Bali As Australia keeps growing, Europe hard-pressed to sell island Editorial Raini Hamdi Group Editor Ollie Quiniquini Deputy Editor Esther Faith Lew Senior Sub Editor Gracia Chiang, Brian Higgs Sub Editors Sirima Eamtako Bureau Chief Thailand, Vietnam, Cambodia, Myanmar and Laos Karen Yue Senior Reporter, Singapore Mimi Hudoyo Senior Correspondent, Indonesia S Puvaneswary Reporter, Malaysia Patrick Tan Photographer Redmond Sia, Haze Loh Creative Designers Lina Tan Editorial Assistant C O N TRI B U TOR S Bernie Rosenbloom, Rahul Khanna, Steve Finch s a l es & m a r ke t i ng Michael Chow Publisher Katherine Ng, Marisa Chen Senior Business Managers Fiona Heng Marketing Services Executive pub l i sh i ng se r v i ces Tony Yeo Division Manager Agnes Loy Senior Production Executive Nancy Lee Production Co-ordinator Betty Loo Advertisement Administration Executive Carol Wong Circulation Executive TT G As i a M e d i a Darren Ng Managing Director By Mimi Hudoyo EUROPEAN buyers decry being squeezed out of Bali, which is expecting another spurt of growth in the Australian market this year. A UK buyer has charged that Bali hoteliers are “arrogant”, merely interested in Australian tourists, and have increased their contract rates by 20 to 30 per cent for the UK market. Other European buyers are less scathing, but have described Bali as “challenging” to sell. TUI Netherlands product manager Asia, Sebastian de Vries, said: “On the one hand, the Holland market is price-sensitive and the euro’s devaluation (is not helping). On the other hand, air fares have increased and hotel prices in Bali are up because the island is doing well with the Australian and regional markets.” East Travel UK director Dorothy Heng, said the company began looking to Bali as a possible alternative to Thailand following the latter’s political riots last year, but “we found that the majority of hotels were always full, so we turned to Cambodia, Laos and Vietnam instead”. Bali hoteliers deny giving longhaul markets the short shrift. In fact, several said they were trying to achieve a balanced mix as it was risky to have too much business from one market. But many have been able to maximise yields by turning to OTAs, which they said was also good for cashflow because of immediate payments. As well, they said European buyers had too many prerequisites like rooms by the beach, quiet areas and lower rates, while the Australians were easy-going. “We do try to balance Australia with other markets,” said Kuta Seaview Boutique Resort and Spa resident manager, Ketut Swabawa – even though a 70 per cent share at his resort last year does reflect a business skewed to Australians. Bali Rani general manager Anton Adijaya said from forward bookings, it was clear Australian business could still grow for the hotel, but he would keep to the current share of 50 per cent Australian and 50 per cent OTAs and other markets. Brunei Tourism steps up marketing with two overseas offices By S Puvaneswary Brunei Tourism has appointed Beijing-based Longway as its marketing representative for China/Hong Kong and the Walshe Group to represent it in Australia/New Zealand. The appointments are for a two-year period and mark the sole overseas offices for the sultanate. Brunei Tourism CEO, Sheikh Jamaluddin Sheikh Mohamed, said the NTO would work with these representatives to conduct travel trade and media activities. China/Hong Kong is the sultanate’s second largest market after Malaysia, generating 13,224 air arrivals in the first seven months of 2010. Australia is the fifth largest market, with some 8,440 air arrivals during the same period, while New Zealand is eighth, with 5,146 air arrivals. This year, Brunei Tourism is targeting a 20 per cent increase in air arrivals over last year, an ambitious goal as previous annual targets were just around 11 or 12 per cent. A five-year masterplan will be unveiled in July. Accor enters Sihanoukville By Raini Hamdi THE Accor Group will be present in Sihanoukville, the port city in southern Cambodia, with the opening of a new-built 54-room Ream Resort in 2013, which will be part of its MGallery portfolio. MGallery’s footprint is growing in the Mekong region, with four other management contracts secured – 107-room Hotel de l’Opera Hanoi, 69-room Veranda High Resort Chiangmai, 118-room Veranda Resort & Spa Hua Hin and 75-room Songtsam Retreat at Shangri-la, the first MGallery hotel in China. With eight MGallery hotels in operation in Asia, and the 174-room Hotel Muse Bangkok announced earlier, the collection has grown to 14 to-date in Asia. Accor’s senior vice president sales and marketing, Graham Wilson, said the chain was also enjoying rapid growth with its Pullman and Novotel brands in ASEAN. A Pullman will open in Bali and Danang by mid-2011 while three Novotels will open in Bangkok this year. “We remain heavily committed to Bangkok and see growth opportunities across destinations in Thailand,” he said. The Trade Show for the Asian Travel Market Supported by: Held in: Partner Hotel: news JANUARY 21, 2011 • ttg asia official atf daily 3 Philippines moves on from fiasco By Brian Higgs THE Philippines is reverting to triedand-tested slogans such as Wow Philippines as it develops a new brand campaign for 2011 and beyond after the spectacular failure of the Pilipinas, Kay Ganda! branding shortly after its November 15 release. “We will only make the announcement when we are ready,” said Benito Bengzon JR, Philippine Department of Tourism (DoT) assistant secretary, International Tourism Promotions. “In the meantime, we will continue going about our usual efforts such as participating Lim: “actionin travel fairs and enoriented” gaging the media, and introducing more joint promotions and tactical advertising.” Asked what lessons had been learnt from this episode, Bengzon said the NTO “should have consulted stakeholders and partners beforehand”. “There will be more thorough discus- Companies expanding Mayflower to bloom in Phnom Penh MAYFLOWER Acme Tours Malaysia plans to set up its first foreign retail outlet in Phnom Penh by the first quarter. The outlet will be a full-fledged travel agency offering inbound, outbound and ticketing services. Its director/general manager, Chin Ten Hoy, said: “It will carry a neutral brand instead of the Mayflower name. We don’t want local tour operators to view us as competition. At the same time, we want Malaysian agents to use us as their groundhandlers in Cambodia.” Mayflower also has plans to set up offices in Laos, Myanmar and Vietnam by 2014. It has not ruled out joint ventures with existing travel agencies or setting up a new company with a local partner. In Malaysia, Mayflower has eight retail outlets and plans to open another two by this first quarter. – S Puvaneswary Homegrown hotel sees new stars ITS flagship property rated five-star recently, homegrown hotel Borei Angkor Resort & Spa is now expanding in Siem Reap with a three-star property to open later this year and another four-star project on the cards. Borei Angkor Resort & Spa general manager Philip Kao said: “We are the first locally-owned and managed hotel in Siem Reap to be classified as a five-star hotel. As a company we want to cover a whole spectrum of accommodation from three-star to five-star.” The Siem Reap hotel opened in 2000 with 29 rooms and has since gone through several upgrades. A million-dollar refurbishment last year saw the interiors of its 188 rooms refreshed and 50 staff added. A new fine-dining restaurant serving up royal Khmer cuisine will also open later this year. A new sister three-star hotel, 36-room Twizt Hotel, will open by October, hoping to cash in on the “growing number of domestic tourists who are now travelling to Siem Reap but are looking for modern, value-for-money options”, said Kao, adding the company would launch a four-star hotels within two years. – Gracia Chiang sions in the future, and we need to be more deliberate in what we do,” he said. Putting the debacle behind it, the country is introducing a new “actionoriented” five-year national tourism development plan focusing on access and infrastructure, according to DoT secretary Alberto Lim. “Manila is getting congested, and the Clark airport development, which will eventually serve as our version of Narita or KLIA (Kuala Lumpur International Airport), will take awhile, so in the meantime other airports will have to be developed as soon as possible,” said Lim. The Philippines will also make mandatory the accreditation of primary tourism enterprises such as hotels, attractions and services, which will bring the standards in rural areas closer to that of the big cities. “This will ensure the consistent safety, security, quality and experience for our visitors,” he explained. Another priority is maximising growth in emerging markets such as China, India, Russia and the Middle East, said Lim. News JANUARY 21, 2011 • ttg asia official atf daily 4 Firefly’s good deal Lower domestic fares convince India of East Malaysia’s appeal By S Puvaneswary FIrefly’s entry in the Kuala Lumpur-East Malaysia sector has boosted the appeal of Sabah and Sarawak among price-sensitive Indian tourists, which have previously eschewed these destinations owing to the high cost of domestic flights on these routes. The low-cost carrier’s flights, launched on January 15, have brought down airfares significantly, aiding Malaysian tour operators’ efforts to promote Sabah and Sarawak to the Indian market. Kuna Seelan Velayutham, Hibiscus Travel & Tours managing Viewpoint director, plans to come up with new itineraries incorporating nature, adventure and culture. He already sells Sabah to Indian repeat visitors. For Red Apple Travel & Tours managing director Arokia Das Anthony, the lower airfares give him an in with the Indian MICE market, which would not mind travelling on budget carriers if this resulted in savings. “This is timely as Kuching has a number of new city hotels with MICE facilities, and the nightlife there has improved,” he said. He intends to work with hotels in Kota Kinabalu and Kuching on What are East Malaysia’s chances? “(The lower fares) will make Sabah and Sarawak a lot easier to sell. Tourism Malaysia has regular roadshows to Chennai but never promotes East Malaysia. It’s time it does so to drive awareness of Sabah and Sarawak and make it easier for us to sell these destinations.” Kumar Asirvatham Managing director Fly Albatross Travel & Tours, Chennai “Many Indians don’t know that Sabah and Sarawak are part of Malaysia. More consumer awareness is needed. Sabah should be pushed to the highend and honeymoon segments that wouldn’t mind travelling low-cost as the savings could be used elsewhere.” M Shanmuganantham Director Vacationer Holidays, Bangalore fam trips for his Indian partners, for them to promote the destinations before the Indian peak season from mid-April. Meanwhile, Tina Travel & Agencies is developing new leisure programmes combining East and West Malaysia as well as food trail programmes in Kuching. Adam Kamal, its managing director will be in India from February 22 for sales calls in metro cities with five partner hotels in Sabah and Sarawak to raise awareness of East Malaysia. Average airfares between Kuala Lumpur and the two East Malaysian capitals are also expected to drop further once Firefly and AirAsia increase their frequencies on the routes. Zero-fare deals are also expected during low periods. Firefly will up its frequencies on January 24 to thrice a day to Kota Kinabalu and four times a day to Kuching, adding 3,969 more seats a week on the sectors. AirAsia, which currently has 11 daily flights to Kota Kinabalu and 12 a day to Kuching, is expected to announce frequency increases soon. Malaysia Airlines also flies nine times a day to Kota Kinabalu and eight times a day to Kuching. Call for more JapanMekong direct flights By Karen Yue that the opening of Tokyo HaneLIMITED air access between da international terminal had Japan and the Mekong region brought about more flights to countries is putting a dampener the region, but capacity was still on the Japan Association of Trav- not enough. el Agents’ (JATA) effort to drive Ippei Takahashi, director of traffic to the region. Island Marketing Japan Office, JATA, as part of the pointed out that bookMekong Area Tourism ings out of South Korea Promotion Committee, for Cambodian properruns fam trips for teachties were easily double ers and travel agents, that of Japan’s because among other initiatives. of more direct flights Last year saw seven from South Korea to school tours to Vietnam the region, particularly and more are expected Furusawa: limSiem Reap and Phnom this year, said Toru Fu- ited charters Penh. rusawa, JTB Corp genCharters are an operal manager, international af- tion but demand remains poor fairs and tourism promotion. for lesser-known destinations. More flights would yield even JTB Corp had 30 charter better results though, said Furu- flights with 120 to 150 seats each sawa, who added that Japan had to Siem Reap last year. “Our chardirect flights to only two cities in ter flights help but to a limited Vietnam – Hanoi and Ho Chi extent as we haven’t been able to Minh City. “Japanese carriers are secure more aircraft to support still recovering from the (eco- more charters,” Furusawa said. nomic) crisis and cannot immeTour Network ran charters to diately mount new services.” Cambodia a few years ago but ASEAN Resort Net director “take-up was not so good”, said Eiji Ogata said while Japan had Shibata, who suggested that Japgood air connections to Bangkok anese operators banded together and Phuket as well, “there’s more to achieve the numbers required. to the Mekong region than just Ogata, however, doubted that these two places”. conservative small and mid-sized Yoshinobu Shibata, Tour Net- Japanese agencies would agree to work managing director, noted “share business this way”. Delegates get together at the show Patrick Tan finds out it is time for a renewal of friendship and business partnerships on TRAVEX Day One So Mara, Cambodia Secretary of State and permanent vice chairman of ATF 2011 Executive Committee, Dr Sok An, Deputy Prime Minister and chairman of ATF 2011, Samdech Techo Hun Sen, Prime Minister of the Kingdom of Cambodia and First Lady Lok Chumteav Dr Bun Rany, and (far right) Dr Thong Khon, Minister of Tourism and vice chairman of ATF 2011 with his spouse on his left Radisson Suites Bangkok Sukhumvit’s Den Ferdinand Navarro, Key to Business Success Thailand’s Kosol Boonma, Radisson Plaza Resort Phuket Panwa Beach’s Siriwan Nipatcharoen and Carlson Hotels Asia Pacific’s Ya’kob Zaini Tourism Malaysia’s Musa Yusof, Malaysia Tourism Promotion Board’s Dr Victor Wee, Ambassador Mohd Hussein, Ministry of Tourism Malaysia’s Dr Ong Hong Peng, Ministry of Tourism Malaysia’s Dr James Dawos Mamit and Choice Taxi Cambodia’s Choi Dae Yong Royal Cliff Beach Resort’s Shreyash Shah and Victor Kriventsov Tourism Authority of Thailand’s Sansern Ngaorungsi and Suraphon Svetasreni, and Tourism Authority of Thailand Vietnam’s Pichai Raktasinha Grand Park City Hall Singapore’s Francis Tan, Park Hotel Group Singapore’s Cindy Goo, Inspired by Asia UK’s Steve Johnson, Island Marketing Japan Office’s Ippei Takahashi, Park Hotel Group Hong Kong’s Pauline Cheung and Park Hotel Clarke Quay Singapore’s Dino Lim Holiday Inn Bangkok Silom’s Myla Caceres, Fiesta Reisid Reisibüroo Spain’s Heldur Allese, Holiday Inn Resort Phuket’s Ittivudh Sumongkol, InterContinental Bangkok’s Melinda Lampier, InterContinental Hanoi Westlake’s Bennett Peter and Holiday Inn Hotels & Resorts Chiangmai’s Usa Boonchalakulkosol religious.pdf 1 12/24/2010 9:57:27 AM Come visit us at booth 326 C M Y CM MY CY CMY K Untitled-4 1 12/24/10 12:08:07 PM thailand: Briefing JANUARY 21, 2011 • ttg asia official atf daily 6 Royal Palace & Temple, Bangkok The tide finally turns Thailand faces 2011 with optimism as it leaves its troubles behind. By Sirima Eamtako NTO The Tourism Authority of Thailand (TAT) is targeting 15.5 million visitor arrivals and around 600 billion baht (US$18.5 billion) in tourism revenue this year. It is also eyeing 91 million domestic trips, generating some 432 billion baht in revenue, as part of its strategy to balance inbound and domestic travel and reduce the country’s dependence on foreign visitors. TAT’s balanced strategy covers four other tourism elements – monetary value versus emotional value, short-term market recovery and long-term market expansion, peak season equals low season, and gaining revenue while preserving tourism assets. The NTO would deliver its key message, Amazing Thailand Always Amazes You, through traditional promotional channels, digital marketing and social media networks such as Facebook, Twitter and YouTube, said TAT governor Suraphon Svetasreni. Celebrity and events marketing will also be part of the TAT’s 2011 promotional strategy. Hotels International brands will continue to expand ATF day4 p6,8 Thailand.indd 6 this year. Locally-managed properties will likewise mushroom, particularly in the boutique and design hotel segments. New entrants in Bangkok this year include four Starwood Hotels and Resorts properties: 198-room The St Regis Bangkok, 403-room W Bangkok, 308room Aloft Bangkok-Sukhumvit 11 and 214-room Le Meridien Suvarnabhumi Golf Resort & Spa. Accor will open at least two hotels – 380-room Novotel Bangkok Impact and 166-room Hotel Muse Langsuan, an M Gallery Collection. Room supply in Phuket is poised to grow by 4.1 per cent this year, according to C9 Hotelworks Phuket Hotel Market Update, Mid-Year Edition, August 2010. As of the first half of 2010, the island had 43,770 rooms. Phuket’s pipeline includes 198-room Rawai Palm Beach Resort, 140-room U Phuket, 200-room Four Points by Sheraton Phuket-Makham Bay and 244-room Holiday Inn Phuket Mai Khao Beach Resort. Koh Samui will get 379 rooms courtesy of three upscale brands – Conrad, Mövenpick and Starwood’s Luxury Collection – Vana Belle. Chiang Mai will welcome the rebranded 286-room Mövenpick while Pattaya may see the opening of the long-awaited 239room Le Meridien resort. Access “Growth will come from Asia and the Middle East this year. The strong baht may hurt the UK, US and Europe, but not in the high-end segment.” Chanin Donavanik CEO Dusit International Korean Air launched twice-weekly flights between Cheongju and Bangkok in September, while Qatar Airways introduced six-weekly Doha-Phuket flights in October. Thai Airways International’s new daily Bangkok-Haneda service and increased frequencies in the winter timetable brought its operations to 564 weekly flights to 61 destinations in 34 countries. Land transport infrastructure between Thailand and its neighbours in the Greater Mekong Subregion (GMS) is another area continuously being strengthened, according to Suraphon. The 1.2km R3A Highway now links Thailand, Laos and China. Discussions have also begun on a high-speed train linking Bangkok and Kunming via Laos. “All these initiatives will further leverage Thailand’s position as the hub of the GMS,” Suraphon said. Rates The baht’s strength against the currencies of the US, the UK, Europe and Scandinavia has clipped the 2010-2011 season. Association of Thai Travel Agents honourary advisor Apichart Sankary believed the season would run from early December to end-March, instead of November to April, but average occupancy would still reach 80 to 90 per cent. He added that overseas wholesalers and tour operators might have to slash package rates by 10 per cent to stimulate last-minute bookings. Room rates will remain frozen for the third consecutive year, with only a handful of hotels managing slight increases. Recovering Asia-Pacific economies would stimulate bookings this year, said Thai Hotels Association vice president Surapong Techaruvichit. Onyx Hospitality Group senior vice president sales Suravut Thongthaem agreed, saying that India, Russia and China would be the growth markets for the group’s Thai hotels in 2011. He said: “Bangkok will remain stagnant due to oversupply while the corporate market has yet to rebound. Phuket will see continuous growth due to more direct flights but Koh Samui will face a room oversupply in 2012.” 12/28/10 3:33:32 PM thailand: insider Products JANUARY 21, 2011 • ttg asia official atf daily 8 New links make it easier to enjoy the kingdom’s treasures The Express Service provides a 15-minute nonstop journey for 150 baht per trip. Making eight stops on its 30-minute journey, the City Line charges from 15 to 45 baht, depending on the number of stops travelled. Contact Airport Link Call Centre Tel 1690 Chiang Mai Exhibition and Convention Centre Chiang Mai’s exhibition and convention centre What Barring further delays, the long-awaited Chang Mai exhibition and convention centre will open early next year. Its facilities include 10,000m2 of exhibition space, a large convention hall and three medium-sized meeting rooms. Initiated in June 1996, the project was to break ground in 2006 but was delayed due to technical and bidding glitches. Work finally began last year, with a budget of 1.8 billion baht (US$59.9 million). The facility’s developer, the Ministry of Tourism and Sports will, however, require another 500 million baht for interior work. And an additional one billion baht may be needed for surrounding infrastructure unless the ministry can secure investments from the relevant authorities for electricity, water and road systems. Suvarnabhumi Airport Rail Link baggage checkin facility What Passengers will soon be able to check in their luggage at Bangkok’s Makassan City Air Terminal Station before boarding the express train to Suvarnabhumi Airport. The baggage check-in system, developed by the State Railway of Thailand and the Airports of Thailand, is to be ready by early this year. The 28km Suvarnabhumi Airport Rail Link, opened last August, offers two transit options between the airport and downtown Bangkok – the Express Service and the City Line Commuter Train. The two lines operate on the same tracks at speeds of up to 160km per hour. Thailand-Laos bridges What Two bridges linking Thailand and Laos over the Mekong River are in the pipeline. The third Thai-Lao Friendship Bridge will link Thailand’s Nakhon Phanom with Lao’s Thakhek. The foundation of the 630m bridge was laid out in March 2009 and the bridge is expected to be completed by September 2011. The fourth Thai-Lao Friendship Bridge will link Thailand’s Chiang Khong with Lao’s Huayxai and will be connected to a section of the Asian Highway that links Laos, China and Thailand. Work on the 480m bridge began in March 2010 with an expected completion within 30 months, or around September 2012. The first Thai-Lao Friendship Bridge linking Thailand’s Nong Khai and Lao’s Vientiane opened in 1994. The second linking Lao’s Savannakhet with Thailand’s Mukdahan followed in 2006. The Tourism Authority of Thailand said the first two bridges, both international border checkpoints, play a major role in promoting cross-border travel and trade and facilitate overland movement throughout the Greater Mekong Subregion. ity of 6.5 million domestic and international passengers to 12.5 million (five million international passengers and 7.5 million domestic passengers) until 2020. The expansion will include a passenger terminal, car park building, public utility system and service road. Contact Tel (66-2) 535-1424 Email [email protected] Phuket International Airport expansion Thai Tiger Airways What Work began in October 2010 on the five-year Phuket International Airport development project from fiscal years 2011 to 2014. According to its operator, Airports of Thailand, the number of flights and passengers at Phuket International Airport already reached six million passengers in 2010. The 5.8 billion baht project will thus expand the airport’s current annual handling capac- What Scheduled for take off this year, Thai Tiger Airways will enter the Thai market with cheap fares on domestic and regional routes. At press time, Thai Airways International (THAI) was working with Tiger Airways to complete the 51:49 joint venture with a registered capital of 200 million baht. The low-cost carrier (LCC) is initially slated to operate eight routes: from Bangkok’s Suvarnabhumi Airport to Chiang Mai, Phuket, Kuala Lumpur, Penang, Macau, Chennai and Shenzhen, and one between Phuket and Chiang Mai. The LCC will use five Airbus A320 aircraft leased from Tiger Airways in 2011 and another five in 2012. My choices Thailand compiled by sirima Eamtako James Reed CEO and group managing director Destination Asia Paul Stevens Director of operations Accor Thailand Puttipong Prasartthong-Osoth President Bangkok Airways What is your biggest challenge in 2011? Firstly, managing the US dollar situation, particularly in destinations quoting in this currency. In Thailand, we have completely moved to quoting in Thai baht. Secondly, corporate, incentive and conference business is growing but budgets per group have fallen compared to 2006 and 2007 levels. Lastly, human resources. With our rapid expansion in the region, we will be looking for additional staff. One of the biggest challenges is the additional hotel supply. Bangkok, Pattaya, Chiang Mai, Samui and, to a lesser extent, Phuket, will have an oversupply for most of 2011. That said, air access has improved with more flights set to service Thailand. Legacy and low-cost carriers are both helping to create demand. Then again, we may have to go through some growing pains as the country absorbs the additional supply of rooms. New competitors in the region, such as Thai Tiger Airways, that may affect (our business). Has ASEAN taken off as a single destination? The trade in the region and international tour operators who attend regional trade shows know of ASEAN. But customers, especially the vast majority of Americans, Canadians and Europeans, do not. We need a stronger branding campaign to get the message across on ASEAN as a single destination. Yes. The location in relation to major source markets, the ever-increasing air capacity and the largely undiscovered natural beauty and cultures in many areas still hold ASEAN well into the future. ASEAN is a multi-destination location and requires return trips by visitors to really experience its variety, which allows the region as a whole to benefit from each other’s success. Maybe in the near future, as the difference in the character of each country is still very significant. Which ASEAN destination, apart from yours, are you most impressed with and why? I am impressed with all ASEAN destinations as each has its own charms. There is no one better ASEAN destination than another. From a marketing point of view, I would say Malaysia and Singapore have done well in the past two to three years in raising their profiles. Cambodia and Vietnam carry unique positions as they have very colourful historical points of interest that inspire visits. One of the interesting trends lately has been the sub-marketing of destinations within countries. I believe this niche marketing will continue to grow as visitors look for more “trophy” destinations. None in particular as each country has something unique to offer. ATF day4 p6,8 Thailand.indd 8 12/28/10 3:33:40 PM Bleed size : 39x27cm Trim size : 38x26cm MEET THE NEW BUYERS Icebreaker JANUARY 21, 2011 • ttg asia official atf daily 10 strike a lucrative deal with these newcomers to asEaN tourism forum. compiled by gracia chiang Klaus Ludwig CEO KL Reisen Germany Gene Harley Managing director Advantage International, LLC The US Denis Pavageau FIT director Voyageurs du Monde France Celia Magno Ranara General manager Vanity Travel & Tours The Philippines What do you do? I’m the founder and CEO of KL Reisen, which has been around for 23 years. It is lovely that I am in charge of Asia in particular. It has a lot to offer visitors – great cultures and hospitable people. What do you do? Advantage is an event/travel planner that designs and coordinates group travel events for the US media, incentives and social groups. In addition, I produce and host travel shows, and write blogs and articles on travel. What do you do? Voyageurs du Monde is a tour operator that only sells directly to clients. We have 400 staff who are fully specialised according to country or continent, and our specialty is the FIT market. We have 14 shops in France and one in Brussels. I manage 12 product managers and coordinate around 30 countries. What do you do? I am the general manager of Vanity Travel & Tours based in the Philippines. What are you looking for at ATF 2011? New programmes that offer different ways of accessing a tourism destination as well as tour operators who want to do more than just compete only on price. What do you like about buying travel? Travel is a word I do not like because it limits everything to a technical matter. I’d rather speak about meeting people and their cultures, and becoming a witness of cultural heritage and sensational landscapes. What is the hardest thing about buying travel? Prices as well as finding a way to reach satisfactory results since putting pressure on providers will end up affecting the end-consumer badly. How can sellers get your attention and impress you? With ideas and concepts that reflect their pride in their destinations as hosts. What upsets you most about sellers and/or travel tradeshows? Boring programmes that haven’t changed for years and operators who don’t care who is coming and why customers are visiting that country or region. What is the best destination you’ve ever been to and why? Myanmar. The people are open and warm, respectful towards visitors and have a lot to show in terms of culture and Buddhism. What is the easiest travel destination to sell and why? Destinations full of curiosities such as Tibet. Since we are an operator interested in culture, it is important that a destination has lots of heritage to offer, is well-presented by tour guides and has reasonable prices. What is the one destination you’d like to visit but never had the chance to? New Zealand. I expect to find beautiful landscapes and interesting conflict between the native people and those who arrived in the shadow of colonialism. ATF day 4 p10 Buyers.indd 10 What are you looking for at ATF 2011? New destinations, resorts, properties and activities to add to our list for clients. I’m also looking to design packages and partner local companies for direct business. What do you like about buying travel? Introducing our US clients to new destinations. What is the hardest thing about buying travel? Not being able to see the destinations, resorts, hotels and companies firsthand. We pride ourselves on selling what we know and where we have been. How can sellers get your attention and impress you? Give me their information and tell me what they can do to make my job easier. What upsets you most about sellers and/or travel tradeshows? Sellers that talk and do not listen. Do not generalise – ask me what I need after your general statement on who/what you are and meet “my” needs. What is the best destination you’ve ever been to and why? South Africa. They offer something for any client. What is the easiest travel destination to sell and why? The Caribbean. It is nearby and easy for larger groups of more than 500 people, and yet exotic and different. What is the one destination you’d like to visit but never had the chance to and why? I hope to see more of the Mekong Region. I just have not had the time to design a visit. What are you looking for at ATF 2011? New charming boutique hotels and resorts, and to strike deals with everyone to guarantee the best rates for all our clients. What do you like about buying travel? Visiting a new place each year. What is the hardest thing about buying travel? Nothing! How can sellers get your attention and impress you? I like to have productive appointments where we decide on things. What are you looking for at ATF 2011? My objective is to find tour operators that we can tie up with in other ASEAN member countries. What do you like about buying travel? It gives me the opportunity to discover potential tourism business in other ASEAN member countries. It is also easy and convenient to buy a customised travel programme that will allow visitors to discover the beauty of the destination. What is the hardest thing about buying travel? When sellers find it difficult to give confirmation for peak season bookings. What upsets you most about sellers and/or travel tradeshows? When appointments are not productive. How can sellers get your attention and impress you? By offering competitive rates, good allotments for hotel rooms and airline seats, and a list of potential travel destinations. What is the best destination you’ve ever been to and why? I have 20 favourite destinations in the world but I personally love Indonesia and Japan. What upsets you most about sellers and/or travel tradeshows? Poor presentation, not-so-competitive rates and slow response time. What is the easiest travel destination to sell and why? Indonesia. We have good deals there and the French go on vacation around July/August, which is a great season to go to this country. The honeymoon market is strong from July until the end of October. Indonesia is a very charming place with nice hotels and great service at affordable prices. In addition, it is a very diverse destination – when you move to a different island, it feels like a different country. What is the best destination you’ve ever been to and why? Boracay is one of the best destinations I have been to so far and I am proud to say that it is in the Philippines. What is the one destination you’d like to visit but never had the chance to? Myanmar! It has been my dream to visit this country and I will one day. I just need time. I am attracted to this destination because of its diversity and I would like to meet their peaceful people. “Do not generalise – ask me what I need after your general statement on who/ what you are and meet ‘my’ needs.” Gene Harley Managing director Advantage International, LLC The US What is the easiest travel destination to sell and why? For us Filipinos, Asian countries are still the easiest travel destinations to sell despite different religious beliefs as many appreciate the temples and cultures of other Asian countries. What is the one destination you’d like to visit but never had the chance to? It is hard for me to choose just one destination as I have several on my bucket list that I would like to visit someday – Egypt to see the pyramids, Italy to see the Leaning Tower of Pisa, France to see the Eiffel Tower and India to see the Taj Mahal. 12/27/10 11:20:06 AM T TAPPING INTO THE LUCRATIVE BUSINESS TOURISM SECTOR he official launch of the Malaysia Convention & Exhibition Bureau (MyCEB) on 22 November 2010 by the Hon. Minister of Tourism, Dato’ Sri Dr. Ng Yen Yen, was a timely one. MyCEB is a onestop centre to assist meeting and event planners to bid for and stage regional and international business events in Malaysia. Just weeks before that, the Malaysian Government, through the Economic Transformation Programme, had revealed its plans to grow the share of arrivals for business tourism from five per cent (of total tourist arrivals into Malaysia) in 2009 to eight per cent by 2020. This translates to a growth from 1.2 million business tourists to 2.9 million for the same period. The business tourism sector is expected to continue to be a major source of foreign exchange earnings for Malaysia, especially with Malaysia’s growing appeal as a venue for meetings, incentives, conventions and exhibitions. On average, the estimated spending for each international business tourism visitor is USD2,399 (RM7,418), which is three times more than the average leisure visitor spend. In 2009, the business tourism sector welcomed 1.18 million delegates, which contributed an estimated USD3.2 billion (RM9.9 billion) in direct visitor expenditure. Based on the International Congress and Convention Association (ICCA) Rankings in 2009, Kuala Lumpur leaped five spots to the 22nd position in city rankings, from 61 meetings in 2008 to 72 meetings in 2009. This places Kuala Lumpur as one of the five leading meetings destination in Asia Pacific, alongside Singapore, Beijing, Seoul and Bangkok. Malaysia was also one of the only four Asia Pacific countries that improved its world rankings in 2009 for international association meetings organised in 2009, from 32nd to 31st place. The collaboration between MyCEB and industry partners such as the Kuala Lumpur Convention Centre, Sarawak Convention Bureau, Borneo Convention Centre Kuching and the other states of Malaysia has been a winning combination for the country. The addition of new infrastructure including the SAS International Convention Centre Kuantan opening in 2011, the proposed Sabah International Convention Centre in Kota Kinabalu and the 93,000 sqm MATRADE Exhibition and Convention Centre will further enhance Malaysia’s competitive position, providing more options for national, regional and international business events. Malaysia’s popularity as a choice destination for meetings and conventions has resulted in the successful hosting of international summits such as the World Congress of Accountants 2010 which attracted a record 6,000 delegates, the Asia Congress of Neurological Surgeons, 14th Asia Oceania Congress of Endocrinology and the World Engineering, Science and Technology Conference. Malaysia has also secured over 20 international association meetings (of a minimum 1,000 delegates each) to be held between now until 2016. These events are estimated to attract over 37,000 delegates and contribute almost RM270 million (USD87 million, EUR62 million) in international visitor expenditure to the country. Malaysia’s most recent win has been the 7th International AIDS Society HIV Conference in Pathogenesis, Treatment and Prevention in 2013 which will be held for the first time in Asia. The conference is expected to attract between 5,000 and 6,000 delegates. Having MyCEB and a range of services and facilities for business events, Malaysia is set to gain a bigger share of the lucrative business tourism industry. For more information on MyCEB, contact Ms. Phang Wei Yin, Public Relations Manager, at +603 2034 2090 / email [email protected], or visit www. myceb.com.my. Malaysia Where business and leisure meet Come discover a wide range of exciting attractions and world-class services for your clients at the Malaysia Booth No. 264 For more information, please visit the following websites: Official website: http://www.tourismmalaysia.gov.my/ • Facebook: http://www.facebook.com/friendofMalaysia/ Twitter: http://twitter.com/tourismMalaysia Or contact us directly through: Email: [email protected] • Tel: +603 2615 8188 • Fax: +603 2693 5884/0207 Introducing … BEST WESTERN PLUS @ 20 Sukhumvit Strategically located on Sukhumvit Soi 20, the 78 tastefully decorated rooms and suites are the ideal abode for a stay in the Thai capital. With a modern and funky design, inviting accommodation and quality facilities, the hotel is a great choice for both leisure travellers and business executives. Opening soon in March 2011 For more information, visit www.bestwesternasia.com Untitled-2 2-3 Introducing … BEST WESTERN Bangkok Hiptique The 50 guestrooms of BEST WESTERN Bangkok Hiptique hotel are well-appointed and feature Thai, hip and contemporary designs. Styled with exquisite fabrics and woods, the décor is a palette of rich, earthy tones. It is a home away from home boutique hotel that delivers comprehensive and high impact satisfaction for today’s demanding travel market. Opening soon in February 2011 For more information, visit www.bestwesternasia.com 12/28/10 5:07:24 PM Introducing … BEST WESTERN PLUS @ 20 Sukhumvit Strategically located on Sukhumvit Soi 20, the 78 tastefully decorated rooms and suites are the ideal abode for a stay in the Thai capital. With a modern and funky design, inviting accommodation and quality facilities, the hotel is a great choice for both leisure travellers and business executives. Opening soon in March 2011 For more information, visit www.bestwesternasia.com Untitled-2 2-3 Introducing … BEST WESTERN Bangkok Hiptique The 50 guestrooms of BEST WESTERN Bangkok Hiptique hotel are well-appointed and feature Thai, hip and contemporary designs. Styled with exquisite fabrics and woods, the décor is a palette of rich, earthy tones. It is a home away from home boutique hotel that delivers comprehensive and high impact satisfaction for today’s demanding travel market. Opening soon in February 2011 For more information, visit www.bestwesternasia.com 12/28/10 5:07:24 PM INTRA-ASEAN TRAVEL Rise of regional market ASEAN relies on ASEAN as traditional longhaul markets continue to be mired in economic woes Brunei By S Puvaneswary Cambodia By Steve Finch Indonesia By Mimi Hudoyo Laos By Bernie Rosenbloom Myanmar By Rahul Khanna ASEAN marketshare Marketing to the region In the first six months of 2010, ASEAN air arrivals accounted for 51.8 per cent of the sultanate’s total visitor tally. From January to June last year, Brunei received 94,387 air arrivals, of which 48,897 were from ASEAN countries. The ASEAN influx represented a 20 per cent hike over the same period in 2009. The top ASEAN markets were Malaysia (24,233), Singapore (7,963), the Philippines (6,385), Indonesia (6,201) and Thailand (2,208). Brunei Tourism is pushing new niche and thematic products in the region. The NTO would promote diving as its latest offering and engage industry partners in joint marketing efforts in regional markets, said director of marketing and promotion Jean Christophe Robles Espinosa. Brunei is working with Malaysia on creating an ASEAN Trail of Islamic Heritage in the region and promoting Islamic tourism packages both in ASEAN and internationally. It is also exploring opportunities to work with Sabah and Sarawak on promoting Data from the Ministry of Tourism indicated that Cambodia received more than 540,000 visitors from ASEAN in the first eight months of 2010, representing a 20 per cent hike over the same period in 2009. Around a third of total arrivals to the country from January to August were ASEAN nationals. Vietnam topped the ASEAN tally, with its numbers increasing 50 per cent year-on-year to 302,833. Thailand came in second with 61,545 visitors, followed by Malaysia (52,269), Laos (49,577) and Singapore (27,757). Cambodia’s efforts to improve its regional marketshare centre on the country’s hosting of the ASEAN Tourism Forum (ATF) 2011 in Phnom Penh. The country is expecting some 1,600 delegates including 400 international buyers and 100 media professionals to grace the event. It is thus putting its best foot forward to showcase its attractions through pre- and post-ATF tours to Siem Reap and Sihanoukville, which it is positioning as the region’s latest beach destination. Cambodia will also press on with its Kingdom of Wonder advertising campaign throughout the year. “To get more visitors from the region, we need to improve access. We must provide more means to travel from Thailand, have more flights from Laos and maybe introduce a daily public bus service between Cambodia and Laos. There should also be ease in obtaining visas at border gates. If visa regulations with Laos and Thailand are relaxed, we could get a lot of tourists extending their trips in Cambodia.” ASEAN is by far Indonesia’s biggest market, contributing between 43 and 45 per cent of total arrivals in the last few years. Singapore and Malaysia, in that order, are the country’s top two source markets. From January to August 2010, Singapore arrivals grew by 5.07 per cent year-on-year to 721,403 while Malaysian visitors increased by 14.31 per cent to 709,808. Sapta Nirwandar, director general of marketing of Indonesia’s Ministry of Culture and Tourism, said: “ASEAN will continue to be an important market for Indonesia. Looking at the trend, there has also been growing interest from the Philippines and Vietnam.” Indonesia intends to beef up its presence in its major markets this year. Nirwandar said: “We will have around 14 events in Malaysia and 10 in Singapore. These include travel fairs, sales missions and events. This way, we will be hands-on in the markets and can constantly remind the markets of us.” One market segment that is showing promise for the country is the Buddhist community as Indonesia develops a “trail of civilisation” that highlights its Buddhist temples, including Borobudur. The trail had been in the market for a few years now and was finally showing results, said Nirwandar. “In 2009, 400 monks from Myanmar chartered a flight to visit Brastagi (West Sumatra) for a pilgrimage tour. These kinds of tours have great potential.” “The new generation of travellers is easy-going, wants to try new things and have firsthand experiences. More travellers are into special-interest tours. Indonesia has a lot to offer these clients. Beyond Bali and Jakarta, there are Lombok, Komodo and Raja Ampat (Papua) that would appeal to this market segment. The government will do well in promoting more special-interest tours to the ASEAN market. But access to secondary destinations has to improve.” ASEAN arrivals to Laos reached 788,574 from January to June last year, up 12 per cent over the same period in 2009. ASEAN accounted for 71.1 per cent of total visitor arrivals. Thailand dominated the regional chart with 601,277 arrivals in the first half of 2010, contributing 76.2 per cent of ASEAN arrivals. Vietnam was next with 169,459 visitors. Malaysia (6,516), the Philippines (4,265) and Cambodia (2,765) rounded up Laos’ top five markets. In 2009, ASEAN countries commanded 80.2 per cent of the annual tally due to a strong late-year surge of Thais and December 2009’s South-east Asian Games. To reach the ASEAN crowd, the Lao National Tourism Association will participate in ATF 2011, the Thailand Travel Mart, PATA Travel Mart in India and ITB Asia in Singapore. It will also host the Mekong Tourism Forum in Pakse in May. “Improving access is critical. Currently, the bulk of ASEAN arrivals comes from neighbouring Thailand and Vietnam as road and air access is easy. But there are no direct flights from Malaysia, Singapore or the Philippines. Laos must also understand the needs of ASEAN visitors who seek low prices, quality service and culture rather than nature. We must offer multi-country packages, remain flexible and offer culture-based study tours. Incentives are another possibility.” Thailand is Myanmar’s biggest market out of ASEAN. From January to September 2010, 38,825 Thais visited the country. Malaysia contributed 11,124 visitors while Singapore sent 8,336. These three countries accounted for 28.88 per cent of Myanmar’s total arrivals in the first nine months of 2009. Numbers from other ASEAN markets were minimal due largely to the absence of direct air links. The Ministry of Hotels and Tourism is taking the bilateral route to increase its ASEAN marketshare. It has been working with its ASEAN neighbours through coordination meetings on joint promotion and marketing activities. This yielded an agreement in October to join Laos, Cambodia and Vietnam in promoting the four countries as a single tourism destination to compete with the more established countries in the region. ATF day 4 p14-15,21 intra-ASEAN travel.indd 14 The trade says ... “Visitors from ASEAN are fond of shopping. To attract them, Brunei has to become a shopping destination with malls selling branded goods and duty-free items. Brunei also needs to attract more foreign airlines and low-cost carriers (LCCs). Currently, Cebu Pacific and AirAsia are the only two LCCs servicing Brunei.” Khirul Zainie Managing director MegaBorneo Tour Planner Om Som Sun General manager Mekong Heritage Travel, Phnom Penh Awan Aswinabawa CEO A&T Holiday, Lombok Sivone Sonepaseuth Managing director CEL Travel, Vientiane “It may be time to rethink the strategy for ASEAN and focus on yield rather than volume. In general, good prices and relaxed visa regulations are the key to attracting more visitors. But suppliers have been treating the ASEAN market as a cheap segment, going for volume instead of yield. There are several well-to-do consumers in the region.” Aung Naing Managing director EPG Travel Company Ltd, Yangon 12/27/10 11:25:45 AM JANUARY 21, 2011 • ttg asia official atf daily 15 Malaysia By S Puvaneswary The Philippines By Ollie Quiniquini ASEAN marketshare Marketing to the region The trade says ... ASEAN is Malaysia’s tourism powerhouse, accounting for nearly 16.2 million or 76.41 per cent of total arrivals in the first eight months of 2010. This, however, was a slight decline over the same period in 2009 when ASEAN contributed 77.16 per cent of the country’s arrivals. Singapore topped the ASEAN tally from January to August last year, with more than 8.5 million visitors. Indonesia was a far second with around 1.6 million arrivals, followed by Thailand (954,687), Brunei (729,000) and the Philippines (326,546). Numbers from Cambodia and the Philippines both grew 10.4 per cent, albeit on a low base. Thailand was the only ASEAN country to post negative growth, falling 1.5 per cent. Tourism Malaysia is going niche in ASEAN as it pushes special-interest products and events such as the Petronas Malaysian F1 Grand Prix, the Genting Trailblazer and the Rainforest World Music Festival. The NTO is going after the niche, high-end segment of the ASEAN market by promoting dive sites, UNESCO World Heritage site Mulu National Park in Sarawak, Danum Valley in Sabah and Langkawi Geopark, among others. Tourism Malaysia would also highlight art tourism to bring in more affluent travellers, said deputy director general (marketing) Amirrudin Abu. Rural communities will not be neglected as the NTO will promote homestay programmes and support agent consortiums in Malaysia and Singapore for the Malaysia Rail Tourism tour packages. “The government recently removed import duty on around 300 items to promote Malaysia as a shopping destination. Local retailers should capitalise on ASEAN tourists’ love for shopping and work with travel agents and Tourism Malaysia’s overseas offices to push Malaysia as Asia’s shopping haven. The NTO’s overseas offices must highlight the diversity of cultures in the country as this is what makes Malaysia, Truly Asia, as opposed to many other ASEAN countries that are mono-cultural. The homestay programme should also be hyped up more as this would really appeal to ASEAN visitors.” ASEAN remains a largely untapped market for the Philippines still. From January to September 2010, the region accounted for less than 10 per cent of arrivals. ASEAN numbers came up to 216,389 – while a 16.2 per cent increase over the same period in 2009, this was still just 8.4 per cent of the country’s total visitors tally. The Philippines’ top five ASEAN markets during this period were Singapore, Malaysia, Thailand, Indonesia and Vietnam. Singapore has been consistently topping the ASEAN list, growing at an annual average of 15.8 per cent for the last five years. Indonesia and Vietnam have also been showing much promise, with the former posting annual average hikes of 9.2 per cent. The Department of Tourism (DoT) will embark on product-focused campaigns to highlight the Philippines’ new activities and attractions. DoT assistant secretary Benito Bengzon said: “We will continue our aggressive stance in the region through roadshows, participation in international trade fairs, fams for media and agents, and joint promotional campaigns with partner airlines and hotels.” The NTO intends to zero in on Indonesia this year, particularly the “upscale Indo-Chinese market segment that loves shopping, entertainment, casinos and nightlife”, Bengzon added. In late 2009, the DoT closed its ASEAN regional office in Singapore and appointed marketing representatives in Singapore, Malaysia and Vietnam. TTG_180x114mm_dez_4.pdf Khadijah Abd Raman Managing director RM Travel & Tours “It’s timely that the Philippines is working on its strategic marketing plan. The country is already on the right track by declaring its intention to have pocket open skies to attract more flights. Accessibility is the first step in gaining marketshare.” Aileen Clemente President Rajah Travel Corporation 12/23/10 – Continued on page 21 10:02:55 AM C M Y CM MY CY CMY K ATF day 4 p14-15,21 intra-ASEAN travel.indd 15 12/27/10 11:25:48 AM Vietnam: Briefing JANUARY 21, 2011 • ttg asia official atf daily 16 Halong Bay Vying for the spotlight Suppliers, developers and investors make a beeline for Vietnam as it soars in popularity. NTO The Vietnam National Administration of Tourism (VNAT) started a competition in August 2010 to search for a new 2011-2015 tourism logo and slogan to replace the current Vietnam – The Hidden Charm, which has been used in the country’s global tourism advertising campaigns from 2005 to 2010. In 2009, Vietnam launched the Vietnam – Your Destination tourism promotional campaign with sub-themes such as Friendly Vietnam Welcomes You; Impressive Grand Sale in Hanoi, Danang and Ho Chi Minh City; and Back to the Origin for overseas Vietnamese. The campaign helped to increase foreign visitor numbers by 34.2 per cent in the first nine months of 2010 over the same period in 2009, contributing 3.7 million arrivals. To stimulate more tourist arrivals, the government waived entry visa fees for foreign tourists who visited the country in the last three months of 2010. The country aimed to welcome 4.2 million foreign visitors last year, with some industry optimists expecting the target of five million arrivals to be reached. Visitor numbers are expected ATF day4 p16,18 Vietnam.indd 16 to grow by 10 to 15 per cent annually over the next five years. Commission. To date, Air France and LOT Polish Airlines are the two EU carriers that operate direct flights between Vietnam and European cities while Lufthansa operates flights via Bangkok. Access In 2010, Vietnam Airlines launched eight routes that linked three key Vietnamese cities with China, Myanmar, Japan and Hong Kong. All Nippon Airways also increased its Tokyo-Ho Chi Minh City service from five-weekly to a daily flight, while Qatar Airways launched a four-weekly DohaHanoi service and increased its Doha-Ho Chi Minh City frequency from four to seven flights a week. Meanwhile, LOT Polish Airlines introduced a thrice-weekly service between Warsaw and Hanoi, and Air France resumed its Paris-Ho Chi Minh City service after a six-year suspension, with three flights a week. The October 2010 aviation agreement between Vietnam and European Union (EU) member states is expected to result in increased direct air access from Europe. It will allow any EU airline to operate flights between any EU member state and Vietnam, where a bilateral agreement exists and traffic rights are available, according to the European Hotels “Vietnam is a hot destination. There is a lot of demand for the country as it now offers a range of products and services and better air access than five years ago.” James Reed CEO and group managing director Destination Asia Vietnam had 345 hotels and 36,911 rooms nationwide as of December 2009, according to a survey by property research firm Grant Thornton. In 2010, the country welcomed more four- and five-star hotels such as the 284-room Sheraton Nha Trang, the 182-room Life Resort Danang, the 393-room Crowne Plaza West Hanoi and the newly-branded 287-room Mövenpick Saigon. Starwood Hotels and Resorts will open the 242-room Sheraton Hoi An Resort and Spa this year, ahead of the 2012 openings of Le Meridien Saigon in Ho Chi Minh City and The Westin Resort & Spa, Cam Ranh. Accor will also open a slew of properties in the next two years, including three Pullman hotels and about 800 rooms in Danang, Hanoi and Vung Tau; 111-room Hotel De L’Opera; 230-room Novotel Hoi An Imperial and 279-room Mercure Danang. Best Western International will expand its Vietnam portfolio from one to three hotels when it opens the 60-room Best Western Dalat and 200-room Best Western Premier Nha Trang this year. Rates Patrick Basset, Accor’s vice president operations for Vietnam, the Philippines, Japan and South Korea, said Vietnam experienced a slight pricing reset due to the slowdown in travel following the global economic crisis and new supply entering the market. Although demand and markets improved in 2010 in Hanoi and Ho Chi Minh City, Basset said competition remained strong and Vietnam needed more rooms to attract its fair share of the South-east Asian market. According to Grant Thornton’s 2010 Hotel Survey, five-star hotels ran at 53.3 per cent occupancy and US$130 a night in 2009, down from 2008’s rates of 56.9 per cent and US$195 respectively. Four-star hotels registered 53.8 per cent occupancy and US$78 a night, down from 60.7 per cent and US$118 respectively in 2008. 12/27/10 11:23:34 AM Village ad_ Asean Tourism Forum Dailies 2011_ 380 x260mm A KALEIDOSCOPE OF CULTURE AND HERITAGE BECKONS Discove the many facets and rich cultures of our ethnic communities Discover stay at Village Hotels & Residences. when you y Located in the heart of Singaporeʼs diverse enclaves, our exclusive hotels and residences offer modern comforts with friendly and attentive service wherever you stay. attentiv Vietnam: insider Products JANUARY 21, 2011 • ttg asia official atf daily 18 Room and access boost holds destination in good stead for tourism Artist’s impression of the new Phu Quoc Airport Phu Quoc Airport What The new Phu Quoc Airport, occupying around 25,500m2, will be able to handle seven million passengers per year. A project of the Southern Airports Corporation, the airport in southern Vietnam’s Kien Giang province is slated for completion by October this year. It is being built according to international standards, both in design and facilities. Contact Website www.vietnamtourism. gov.vn Outrigger Vinh Hoi Bay Resort and Spa What The Outrigger Vinh Hoi Bay Resort and Spa, opening in 2013, will have 210 guestrooms and 47 villas. Facilities include six F&B outlets, a cooking school, a wellness centre, an amusement zone for kids and teenagers, a fitness centre, a library, an adventure centre and retail outlets. The resort will be co-designed and managed by Outrigger Hotels and Resorts Asia and developer Vietnamese American Hotel and Resort. It will be part of the integrated Vinh Hoi Bay Golf Resort, which comprises four hotels and covers 325 hectares of beachfront land. Located on Vietnam’s central coast, the resort is 29km north of Quy Nhon in Binh Dinh province, between Danang and Nha Trang. Contact Email [email protected] beachfront land, the integrated development is located about an hour by car from both Hue and Danang international airports. Once completed, it will be one of Vietnam’s first integrated resorts, said to be a replica of Banyan Tree’s flagship Laguna Phuket in Thailand. The first phase of Laguna Hue is expected to be ready by 2012. Contact Website www.banyantree.com What Accor, together with investment firm Benthanh Group, will develop at least eight ibis properties in key cities such as Hanoi and Danang. The 300-room Ibis Saigon Centre, a current project, is expected to open in 2012. Also in the pipeline is the 170room Ibis Saigon South, which is being developed by Viethan Hotel Joint Stock. The new properties will give Accor a portfolio of 10 Ibis hotels in Vietnam by 2012. Ten other hotels under Accor brands Pullman, Novotel, Mercure and MGallery Collection will open over this year and next. Contact Website www.accorhotels.com Ibis Saigon Centre Sheraton Nha Trang Hotel & Spa Ten Ibis hotels by 2012 Starwood projects What Starwood Hotels and Resorts will open at least four properties in Vietnam within the next four years. These projects follow the March 2010 opening of the 284-room Sheraton Nha Trang Hotel and Spa, which makes it three for Starwood in the country. In the pipeline are 242-room Sheraton Hoi An Resort and Spa opening in 2011, 330-room Westin Resort & Spa, Cam Ranh in 2012 and 349-room Le Meridien Danang Resort and Spa in 2013. Contact Website www.starwoodhotels. com Laguna Hue What The US$200 million Laguna Hue development will include two resorts – Banyan Tree Hue and Angsana Hue – with 350 rooms, an 18-hole golf course designed by Nick Faldo, and residences. Occupying 280 hectares of My choices Vietnam compiled by sirima Eamtako Duncan MacLean General manager Furama Resort Danang David Mannix General manager Intrepid Travel Vietnam Pham Ha CEO Luxury Travel Company What is your biggest challenge in 2011? With the expected 49 per cent increase in available hotel room supply in Danang and Hoi An, the challenge is to have the hotels running at a reasonable occupancy rate. But the present flight services and frequencies serving the destinations are not enough to increase arrival numbers significantly. It is important to have direct flights from Bangkok serviced by reasonably good-sized aircraft. The biggest challenge is to stay ahead of the game in an increasingly competitive environment. Vietnam is riding a wave of very impressive growth and there are many international and local companies that want a piece of the pie. With so many new entrants in the marketplace, keeping prices competitive while maintaining service quality is the main challenge for a company of our size. Obtaining a 30 per cent growth in 2011 should be our biggest challenge as the world economy is still very fragile and the economic recovery in Europe and North America is gradual. We (may face) some difficulties in increasing sales volume and arrival numbers from longhaul markets. Has ASEAN taken off as a single destination? No, I do not think it has and I do not think it will for a very long time. From the traveller’s perspective, I have not seen any joint promotions or advertisements that promote any or all destinations under the ASEAN banner. Awareness of this “campaign” is very low. Although the ASEAN nations are in the same region, I don’t think it will ever be a single travel destination, and I’m sure tourists don’t think of it that way either. Destinations tend to be grouped into smaller geographical regions such as Indochina or single destinations such as the Philippines and Indonesia. Absolutely yes. ASEAN is a perfect single destination. There are many diverse and attractive ASEAN countries with a huge population of 600 million – many of them are able to travel easily within the region. And with low-cost carriers offering low fares, people are encouraged to travel more. Which ASEAN destination, apart from yours, are you most impressed with and why? I am most impressed with Myanmar because of its rich culture and beautiful traditions. This country has huge potential and is only held back by its political situation. Myanmar is still a relatively unknown country to foreigners and is attractive to those looking for new and exciting experiences. From a tourism perspective, Thailand stands out as it has been presented to the marketplace in a colourful and impactful way, thanks to the consistent and strategic efforts of the Tourism Authority of Thailand. Myanmar, Indonesia (Bali), Thailand (Phuket), Malaysia and Singapore are high-demand destinations. Their efforts in promoting themselves have definitely paid off. ATF day4 p16,18 Vietnam.indd 18 12/27/10 11:23:45 AM IT&CM China 2011 2011中国(上海)国际奖励旅游及大会博览会 13 -15 April 2011 | ShanghaiMart Expo 2011年4月13-15日 | 上海世贸商城 引领中国MICE行业新浪潮 Leading China’s Next MICE Wave 中国(上海)国际奖励旅游 及大会博览会 Bringing Together Chinese and International MICE Exhibitors & Buyers In One Dynamic Marketplace. 汇聚全球以 及中国MICE 供 应商和买家共同打造一个瞬息万变的市场 Have You Registered to Experience the IT&CM China Advantage? 您是否已经注册并享受到中国(上海)国际奖励旅游及大会博览会的独特优势? Business 商业机遇 • 32 Appointment Sessions. Guaranteed. 32场商业约谈。绝对保证。 • MICE Exhibition Showcase 会奖旅游资源展示 84% of 2010 exhibitors expect to receive orders in the next 6 to 12 months 2010年的参展商中,84%预期将在之后的6至12个月收到订单。 Business generated per exhibiting company reached up to USD 1 million 中国(上海)国际奖励旅游及大会博览会平均为每家参展公司创造了价值高达100万美元 的业务。 2010 exhibitors choose IT&CM China to: 2010年展商选择中国(上海)国际奖励旅游及大会博览会的理由是: - Generate New Sales Leads 增加新的销售 - Promote Company, Products & Services 推广公司、产品以及服务 - Network 社交 - Stay Competitive 保持竞争力 Learning 学习 • Seminar Sessions 研讨会 Play 娱乐 • Networking Functions 交流活动 • Pre and Post Show Tours 旅游 Hosting Programme For Buyers and Media Available. 为买家和媒体特设的招待计划现在开始申请。 Last Call for Registrations 报名从速,请抓紧时间报名注册 Exhibitors 参展商| Buyers 买家| Media 媒体 www.itcmchina.com Organised by Local Host FOR INTERNATIONAL EXHIBITORS, BUYERS AND MEDIA 国际展商、买家和媒体,请您联系 TTG Asia Media Pte Ltd TTG亚洲传媒有限公司 FOR CHINA-BASED EXHIBITORS, BUYERS AND MEDIA 中国展商、买家和媒体,请您联系 MP International (Shanghai) Pte Ltd 中新会展(上海)有限公司 Tel 电话 : (65) 6395 7575 Fax 传真: (65) 6536 0896 Email 电子邮箱: [email protected] Tel 电话: (86) 021 6295 9990 Fax 传真: (86) 021 6270 6030 Email 电子邮箱: [email protected] ITCMChina2011_TTGChinaFP_260X380NEW FA.indd 1 Supported by 12/20/10 11:37:08 AM www.atfindonesia.com Tourism For A Global Community Of Nations ATF 2012 TRAVEX | 13 to 15 January 2012 The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the ASEAN region as one tourist destination where Asian hospitality and cultural diversity is at its best. Come attend this trade-only mart as: Buyers Exhibitors Be part of the ATF 2012 exhibitor delegation and represent your country to some 500 Buyers and Media! Open to travel trade suppliers from the 10 ASEAN destinations only: Brunei Darussalam, Cambodia, Indonesia, Laos PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. HOSTING PROGRAMME AVAILABLE Keen to buy into ASEAN? ATF 2012 showcases the largest contingent of ASEAN destination products and services. Come gather the latest information on ASEAN tourism products and services, establish new business contacts and learn about the region’s tourism trade. Media HOSTING PROGRAMME AVAILABLE Get the latest scoop on ASEAN travel trade news, developments and trends! ATF is ASEAN’s foremost annual travel trade event, well-attended by media from around the world. Editorial representatives from established travel trade media publications are eligible for the hosting programme! Participation Details, Hosting Programme and Online Registration Available At: www.atfindonesia.com HOST COMMITTEE TRAVEX SECRETARIAT Ministry Of Culture And Tourism Republic Of Indonesia Sapta Pesona Building Jl. Medan Merdeka Barat No. 17, Jakarta 10110 Tel: +62 21 383 8167 • Fax: +62 21 384 9715 Email: [email protected] Website: www.budpar.go.id ATF2012 Ads 260X380_cs3.indd 1 TTG Asia Media Pte Ltd 1 Science Park Road #04-07 The Capricon, Singapore Science Park II Singapore 117528 Tel: +65 6395 7575 • Fax: +65 6536 0896 Email: [email protected] Website: www.atfindonesia.com 1/5/11 3:23:51 PM News/INTRA-ASEAN TRAVEL Trend watch 1 UK medical tourists are Asia-bound UK-BASED Y. S. Travel has seen a 10 per cent jump in medical tourism to Singapore, Malaysia, Thailand and India since last year. Managing director Yusuf Seedat said many UK residents had been travelling overseas for treatments as total package cost, inclusive of travel, medical procedures and hotels, is around half the price of the procedure in the UK. Insurance companies are also paying agents to send their clients overseas for treatment. 2 Luxury diversification TRIWAY Travels Bangalore has started a luxury outbound unit to make up for the drop in revenues from airline commission cuts. Triway Vacations offers tailormade and exclusive itineraries to the Indian high-end market. JANUARY 21, 2011 • ttg asia official atf daily 21 Russian turnaround New destinations and cultural elements now order of the day By Brian Higgs and S Puvaneswary THE TIDE is changing in Russia as more travellers seek new destinations and unique cultural experiences. And Asia fits this new bill perfectly, say Russian operators. Natalia Shiknikova, travel manager of Moscow-based Anteco Luxury Travel, said: “Russians are tired of the usual destinations in Europe and America. They want to go to new places, and Asia is important because of the variety it offers.” Anteco’s new packages, for example, include tours of Papua New Guinea. Spurred by this new trend, Saint Petersburg-based Pitertour is seeking partners in Laos, Myanmar, Brunei and the Philippines. Operation manager Irina Dorokhina explained: “Russians used to go mostly to Bali. Now, Vietnam is popular. But many operators already sell these, and we want to be different.” Moscow-based Alliance Online Travel is likewise looking for suppliers in the Philippines, Cambodia, Myanmar and Laos. General manager Catherine Kholodok is zeroing in on Cambodia for sightseeing tours and plans to gradually introduce Myanmar and Laos programmes. Language barriers, however, could stymie the uptake for new destinations such as Cambodia, said Kholodok. “Asia has really good prices but it’s mainly attracting those who can speak English. We have to solve this problem,” she said, pointing out that more Russian-speaking guides were needed. Russians are also increasingly incorporating local experiences in their holidays. Elena Dyakova, director of Khabarovsk-based Tour Agency Amur Voyage, has been getting more requests to combine historical and cultural experiences with beach stays. She now combines tours of Bali with visits to Borobudur and sees Cambodia as a rising star that lends itself well to beach-and-culture (Angkor Wat) itineraries. Old favourites, Thailand and Bali, are not out of the picture though. Tour operators in Khabarovsk report a spike in demand, thanks to Pegas Touristik’s charters to Bangkok and Phuket since early 2009 and to Bali from last October. Hot leads Jumbo leap for Asia hotels SPAIN’s jumbonline.com will add hotels in Asia to its portfolio this year. Director Franco Bracotto aims to have 20,000 hotels on the online B2B platform by year-end, with new additions in Thailand, Vietnam, Indonesia, Malaysia, Singapore, Hong Kong, Cambodia, Brazil and the US. The booking engine has 11,000 hotels in Europe, North Africa, the US and Mexico. It provides XML bookings to 130 big accounts, including Thomas Cook, and delivered two million passengers last year. Cambodia-Vietnam interest ARFEL Tours Philippines is seeking accommodation and tours in Cambodia and Vietnam for its student groups in June and July and a meeting in November. The budget per person is US$800 to US$900, inclusive of airfare, for six days. Rise of regional markets Continued from page 15 Singapore By Gracia Chiang Thailand By Sirima Eamtako Vietnam ASEAN member countries generated around 3.04 million visitors for Singapore in the first eight months of last year, accounting for some 40 per cent of total arrival numbers. This was a 33.5 per cent yearon-year increase compared to the same period in 2009. The top five ASEAN markets were Malaysia, Indonesia, the Philippines, Thailand and Vietnam. Leong Yue Kheong, Singapore Tourism Board (STB) assistant chief executive – international group, attributed the growth to “improved travel sentiment due to robust regional economies, the draw of the new integrated resorts, various marketing initiatives by STB’s regional offices and tactical promotions by airlines and hotels”. At press time, STB could not divulge strategies and targets for 2011 as planning was still ongoing. A spokesperson said details would only be revealed at the Singapore Tourism Industry Conference early this year. ASEAN numbers grew 12.14 per cent from January to September 2010 to over 3.1 million, around 27.7 per cent of total arrivals during this period. Malaysia was Thailand’s top ASEAN market, growing 15.54 per cent to 1.4 million visitors. Numbers from Laos fell 5.87 per cent to 466,720 while Singapore arrivals grew 15.55 per cent to 415,949. Vietnam came in fourth, increasing by 7.03 per cent to 278,824 arrivals. Indonesia rounded up the top five with a 37.85 per cent hike to 205,890 visitors. The Tourism Authority of Thailand (TAT) will press on with its Amazing Thailand – Always Amazes You campaign that will focus on activities popular among Asian visitors, including those from ASEAN. Sub-campaigns include Amazing Thailand Shopping Paradise and Amazing Thailand Golf Paradise. The TAT will also leverage Thailand’s geographic advantage as a gateway to the Greater Mekong Subregion (GMS) by air (258 weekly flights between Thailand and the five GMS destinations), road (two existing and two upcoming bridges to Laos) and water (Mekong River). “As long as the Thai political situation remains stable, ASEAN travellers will want to visit Thailand, which is already an established destination for these markets. Visitors from Laos, Cambodia, Myanmar and Vietnam come for shopping and medical visits while Singaporeans take advantage of low-cost carrier access to enjoy value-for-money products. But Thailand can improve standards of service providers when it comes to language as well as rules and regulations to curb misconduct.” In the first 10 months last year, Vietnam recorded 4.17 million arrivals, a 39 per cent growth over the same period in 2009. Cambodia topped the list of ASEAN arrivals with 217,389 visitors. This represented an astounding 97.2 per cent jump that can be largely attributed to better access, thanks to Cambodia Angkor Air’s July 2009 launch and a recent visa-free arrangement between the two countries. Thailand was the second-largest ASEAN market, growing 41.1 per cent to 181,122 visitors. Malaysia took third place with a 28.4 per cent increase to 167,201 arrivals. At press time, the Vietnam National Administration of Tourism was expected to announce its new tourism slogan and logo for 2011 to 2015. This would replace the “Vietnam – The Hidden Charm” brand, which the country adopted in 2005. “Economies in ASEAN are recovering fast, and visitors from the region are neither difficult nor demanding. Vietnam can easily attract them with reasonable prices and a wide variety of tourism products, from history and culture to beaches. The key to increasing marketshare, however, is visa exemptions. Better access and road links with neighbouring countries would also help. Moreover, most ASEAN tourists like to shop so Vietnam could have more shopping facilities and sales. Tour guides must also be able to speak various ASEAN languages.” “ASEAN can produce volume but most ASEAN markets look for budget packages. Almost 80 per cent of agencies I met at a recent travel mart in Indonesia were sourcing for low-tier and budget accommodation. Wholesalers, I was told, were marking up room rates by as low as S$1 (US$0.77) per roomnight. So to attract more ASEAN tourists, we have to extend good rates, accept lower yield to secure deals, and respond fast. Agencies in Asia communicate with us on MSN for instant information, unlike those in international markets who use email. Jaclyn Yeoh Managing director Siam Express Singapore Nino Jotikasthira Regional director Thailand, Vietnam and Cambodia – FIT Hotelbeds Pham Ha CEO Luxury Travel Company Snapshots JANUARY 21, 2011 • ttg asia official atf daily 22 ATF delegates are on a roll! Enthusiastic buyers and sellers keep the show floor and booths buzzing with activity. By Patrick Tan Chumpol Silapa-archa, Thailand’s Minister of Tourism and Sport, arrives at ATF 2011 with a warm smile Tourism Authority of Thailand’s Sansern Ngaorungsi Agoda International Malaysia’s Chan H Gee, Sunway Hotel Georgetown’s Siti Sajada Salleh, Sunway Resort Hotel & Spa Malaysia’s Jeffrey Hanafiah, Vanity Travel & Tours Agency Philippines’ Celia L Magno Ranara, Sunway Hotel Hanoi’s Dao Thi Thu Hien Cherry, Sunway Resort Hotel & Spa Malaysia’s Harjeet Kaur, Sunway International Hotels & Resorts Malaysia’s Fanny Ng and Sunway Hotel Phnom Penh’s Pheakdey Kong Helen Fortuna Hotel Hanoi’s Ngo Thanh Huong Vera, Vietnam Airlines’ Bui Bich Ngoc, Ministry of Culture, Sports & Tourism Vietnam’s Bui Duy Hung and Fortuna Hotel Hanoi’s Dam Xuan Minh Charlie Amara Singapore’s Winnie Chew, Grupo Trans Hotel Spain’s Bert Goethals and Amara Sanctuary Resort Sentosa’s Frankie Lam Ministry of Tourism Cambodia’s Heng Sodany, Hul Seila, So Visothy, Plong Thoeun, H E Chea Bora, Lor Thoura, Tek Sophy and Song Tong Hap Furama Jomtien Beach’s Wanniwat Srisupapol, Furama International Thailand’s Pittayapath Jiracharoenporn Pete, Furama International Singapore’s Ivan Chan, Furama Xclusive Villas & Spa Indonesia’s Ramia Adnyana, Best Travel Deals Singapore’s Patrick Lee, Luxury Events Portugal’s Cristina Figueira, Furama International Singapore’s Daphne Sim and Vione Tan, and Furama Chiang Mai’s Wirachart Wattaphanich Far East Hotels Singapore’s Alvin Yeoh, Changi Village Hotel Singapore’s Charles Goh, Millenium Globalindo Holiday Indonesia’s Eddy and Albert Court Village Hotel Singapore’s Serrin Sim Victoria Hotels & Resorts Vietnam’s Irene Wong, Executive Edge Australia’s Anthony Brownrigg, Victoria Can Tho Resort’s Vo Xuan Thu and Victoria Angkor Resort & Spa’s Hanno Stamm Raffles Grand Hotel d’Angkor’s Leah Holzworth, Raffles Hotel Singapore’s Marisa Ng, Swissotel Hotels & Resorts Singapore’s Karen Tan, Swissotel Nai Lert Park Bangkok’s Allen Howden, Fairmont Singapore’s Cheryl Yuen and Swissotel Merchant Court Singapore’s Jack Chua Embassy of Brunei Darussalam’s PG Dato Abu Bakar Ismail (fifth from left) and Brunei Tourism’s Sheikh Jamaluddin Sheikh Mohamed (sixth from left) Snapshots JANUARY 21, 2011 • ttg asia official atf daily 23 ATF 2011 now in full swing Optimism is in the air as delegates schedule meetings and get ready to talk shop. Pictures by Patrick Tan B2B Cambodia (Travel/Tours/MICE)’s Thourn Sinan, Green Earth Cambodia’s Sam Oeun Ly, Mekong Tourism Coordinating Office’s Mason Florence and 4 Rivers Floating Lodge Cambodia’s Valentin Pawlik Cambodia’s Ministry of Tourism Secretary of State So Mara and Tourism Minister Dr Thong Khon with Indonesia’s Minister of Culture and Tourism Jero Wacik and Governor of North Sulawesi Dr Sinyo Harry Sarundayang at the handover ceremony. Indonesia will host ATF 2012 in Manado Flex Travel Switzerland’s Gunnel Burri and Marina Blue Pacific Tours & Travel Malaysia’s Anne Tan Bay Sands Singapore’s Kenneth Leong and Aspen Holidays Malaysia’s Edwin Teng Asara Villa & Suite Thailand’s Benjaphon Angsaengtham and Moving Images Pakistan’s Murtaza Ali A&A Holidays US’ Mario Scozia and Gran Melia Jakarta’s Tavi Noviana Ventoteso Italy’s Mara Armanini and Rama Candidasa Resort & Spa Indonesia’s Komang Astawa Best Western International Thailand’s Mike Kingpayom and Phakphisut Karcharoen, Best Western Ban Ao Nang Resort and Ao Nang Bay Resort & Spa’s Kaewrunda Tongmakkul, Sun Trips Thailand’s Euam Akapatangkul, Best Western International Thailand’s Vivat Sae-Tae, and Best Western Phanganburi Resort’s Risto Honkanen and Ubolphan Kvarme Victoria Hotels & Resorts Vietnam’s Irene Wong and Orbitz Worldwide Thailand’s Valerie Kew Regency Tours India’s Neeraj Rustagi, Etravel.co.in’s Rajiv Gokani, Dove Travels India’s Ashwani Gupta and PNB Darby Park Executive Suites Malaysia’s Badrul Rezal Baharudin Grand Azure Travel Macedonia’s Zhaklina Gjorshevska and Slavko Gjorševski Wanhar Express Travel & Tour Pakistan’s Iftikhar Awan, Urdam Tours & Travels Pakistan’s M. Asghar Shaheen and Tourism Malaysia’s Nor’asikin Haron