Ian Kinnery Ian Kinnery

Five Steps to a Brilliant Business
2/12/2013
Growing The Business Leader To Grow The Business
Ian
Kinnery
Ian
Kinnery
1
Five Steps to a Brilliant Business
“The quality of everything
human beings do,
-everythingdepends on the quality of
the thinking we do first.”
2/12/2013
There is no right.
There is no wrong
There are only choices.
Nancy Kline
The rules for creating a successful
business haven’t changed since the
crash of 2008, it’s just become a lot
harder to get away with running a
company badly.
Criticaleye Nov 2008
2
Five Steps to a Brilliant Business
2/12/2013
What is a Business?
A Commercial,
Profitable,
Enterprise
That works
Without you!
Platform
For Growth
Freedom
Time
Cash
Stability
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Five Steps to a Brilliant Business
Self
Mastery
2/12/2013
Time
Mastery
Financial Delivery
Mastery Mastery
“Alice came to a fork in the road. 'Which
road do I take?' she asked.
'Where do you want to go?' responded
the Cheshire Cat.
'I don't know,' Alice answered.
'Then,' said the Cat, 'it doesn't matter.”
Lewis Carroll, Alice in Wonderland
Urgent
Not Urgent
Important
Pressing matters
Crises/ panics
Fire fighting
Deadline driven
Projects
Prevention
Relationship Building
Implementing Systems
Professional Knowledge
Coaching
Learning
Self development
Not
Important
Interruptions
Some calls/ mail
Some reports/ meetings
Unprepared meetings
Popular activities
Trivia
Busy work
Time wasters
Unproductive Activity
Everything else
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Five Steps to a Brilliant Business
“The great dividing line between
success and failure can be expressed
in five words;
“I did not have time.””
Franklin Field
2/12/2013
"Don't say you don't have enough time.
You have exactly the same number of
hours per day that were given to Helen
Keller, Louis Pasteur, Michelangelo,
Leonardo da Vinci, Thomas Jefferson
and Albert Einstein."
Jackson Brown Jr., writer
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Five Steps to a Brilliant Business
2/12/2013
Cash
Stability
V
A
L
U
E
P
R
I
C
E
What you
want to sell or
produce
What they
are
prepared to
pay
What they
need or
want to buy
The service
you want to
provide
The income
you want to
generate
How they
want to be
served
Ideal
Client
Ideal Client
There are 2 chains that bind product to
price; one is in the customer’s mind,
the other is in yours.
BOTH must be cut.
It’s a near certainty that the chain in
your mind is bigger, thicker, stronger
than the one in the customers mind.
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Five Steps to a Brilliant Business
2/12/2013
The Triangle Of
Pre-eminence
Breaking free of the priceproduct link
If Starbucks was about coffee
&
Bentley about transportation,
they would never exist.
1. Expertise and excellent service
2. High profile marketing
3. Thought leadership, writing &
speaking
Time
Cash
Stability
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Five Steps to a Brilliant Business
2/12/2013
Three different
cars but they are
all built on the
same chassis.
What does your Business Chassis look like?
4,400
x
27.5%
=
1,210
x
2.2
x
£110
=
£292,820
x
27.5%
=
£80,525.50
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Five Steps to a Brilliant Business
2/12/2013
That is a 46%
increase in revenue!
£1,800,000
£1,600,000
£1,400,000
£1,200,000
£1,000,000
£800,000
£600,000
£400,000
£200,000
£Start Point
Year 1
Year 2
Year 3
Year 4
Year 5
Freedom
Time
Cash
Stability
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Five Steps to a Brilliant Business
2/12/2013
The Keys to a Winning Team
1. Strong Leadership
2. A Common Goal
3. Rules of the Game
4. An Action Plan
5. Innovate and take risks
6. 100% Engagement
“Most employees are motivated,
energetic, committed,
enthusiastic and loyal …
…Except for the 8 hours they
work
for you!”
Tom Peters – Author /Speaker
www.teammassiveresults.com
Freedom
Time
Cash
Stability
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Five Steps to a Brilliant Business
2/12/2013
Owner’s Personal
Growth and/ or
New Businesses
Results
Platform
For Growth
Synergy
Freedom
Team
Passive Income or
Sale of Biz
A Well Oiled
Machine
Freedom
Time
That Works
Leverage
Cash
Time
Efficiency
Profitable
Niche
Stability
Commercial Enterprise
Structure for
Growth
Foundations
Cash
Predictable
Cash Flow
Stability
Eliminate Chaos
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Five Steps to a Brilliant Business
2/12/2013
I wouldn’t give a fig for the simplicity on
the near side of complexity; but I would
give my right arm for the simplicity on
the far side of complexity
Oliver Wendell Holmes
The Formula for Success
The right things, done in sufficient
quantities over a long enough period of
time.
"If people knew how hard I worked to
gain my mastery, it wouldn't seem so
wonderful."
Michelangelo, Artist
12
Five Steps to a Brilliant Business
“The quality of everything
human beings do,
-everythingdepends on the quality of
the thinking we do first.”
2/12/2013
The greatest gift we can offer each other
is the framework in which to think for
ourselves.
Nancy Kline
Nancy Kline
13
Five Steps to a Brilliant Business
There is no right.
There is no wrong
There are only choices.
2/12/2013
Thank you
Growing The Business Leader To Grow The Business
14