2014 media kit.indd - Vegan Health and Fitness Magazine

vegan
health
& fitness
media kit: our mission
DID YOU KNOW THIS?
There is no other magazine in the
world that combines the vegan
(or vegetarian) diet with the
topics of health and/or fitness.
Really.
(That’s one simple reason why
our demand is very high worldwide.) We fill that niche in a few
unique ways:
1. We offer scientific information on a range of topics from raising healthy kids to longevity to avoiding disease
to improving your athletic perfomance. We are proud to have much higher standards than other magazines for
scientific claims. Our articles are known for requiring citations worthy of any top academic journal. We do not
make statements of fact without backing them up with serious scientific research that you can trust.
2. We offer inspirational stories of vegan athletes of all ages and backgrounds from all over the world who are
breaking records and accomplishing great things on the vegan diet.
3. We offer information on the most eco-friendly vegan gear and clothing for all sorts of athletic activities.
4. We offer vegan recipes that are always optimally healthy (featuring whole plant foods with low or no sugar, low
or no salt, low or no oil, usually gluten-free and often raw).
5. We offer articles written by experts that you can trust: top vegan doctors, scientists, and athletes. Many of our
columnists are best-selling authors and popular lecturers with large followings.
6. We offer a community for readers who already lead or are looking to lead a healthy and fit vegan lifestyle
through not only the magazine pages, but our interactive website (which contains a great deal of recipe and
video content) and our many venues of social media (such as Facebook and Twitter). You will also find our presence at many of the world’s biggest Veg Fests and other veg-related events, and many athletic events such as
triathlons and competitions of many kinds.
7. We realize that the vegan community is extremely diverse, and growing rapidly. We seek to make sure that
diversity is always represented in each issue regarding, especially, age and race.
page one
vegan
health
& fitness
media kit: demographics
YOU WERE WONDERING: What are our readers like?
Our readers are as diverse as the planet and we strive to have something for everyone in every
issue. Our readers are vegan, vegetarian and veg-curious. Our readers are interested in the vegan
lifestyle in a specifically health- and fitness-minded manner, as you might have guessed from our
title. They shop at health food markets and make their healthy diet and lifestyle a top priority.
Pictured above:
Actual readers of Vegan Health & Fitness Magazine
page two
vegan
health
& fitness
media kit: where are we sold?
Q: Where can I find Vegan Health & Fitness Magazine for sale in the stores?
The United Kingdom
A: In thousands of health food stores, bookstores, newsstands, vegan
websites and even mainstream grocery stores all over the world.*
Better grab yours fast, it sells out in many places, every issue!
The United States
Spain
Australia
Canada
Germany
Malaysia
South Africa
*A complete, up-to-date list of all stores is available upon request.
page three
vegan
health
& fitness
media kit: ad specs
Our page size is 8.375 x 10.875 (for fractional page ads such as
a half, quarter or third of the page, please see the next 2 pages
for your options).
Ads can be submitted as a PDF, JPG, PSD, TIF, PNG, or EPS. You can email us files up to 20 MB to
[email protected]. If your files are larger
than 20 MB, please use WeTransfer.com. (It is the fastest and
easiest website for this sort of thing--you don’t have to sign
up for anything, you just enter youremail address, our email
address, upload it and hit send--very fast and easy.) You may
also use Dropbox.com.
The bleed is 1/8”, and text must be at least 1/4 inch from the
edge of the page, (actually, if you can keep your text 1/2” from
the edge, that’s even better-- this is to make sure that the text in
your ad does not come to close to getting cut off by the printer). No printers marks please! We will just have to remove them and
that is very time consuming.
Magazine art work (photos, images, ads, etc.) all need to be at least
300dpi. Colors must be CMYK. NO RGB and NO PANTONES please.
Web ads are also available in a variety of sizes.
page four
vegan
health
& fitness
media kit: circulation/cost
What’s Your Circulation?
Our circulation numbers have been skyrocketing with every new issue because of high demand. What we mean by that
is that stores order what they think is a lot of copies of Vegan Health & Fitness Magazine and it sells out. The next issue,
they order more. It sells out again, and again, and the order numbers continue to rise. New markets are constantly being added as well. For instance, for our first year we were in over 1,000 stores in the United States and Canada, focusing
mostly on health food stores like Whole Foods Market and large bookstores like Barnes & Noble. Mainstream grocers were
not added until our Nov/Dec issue of 2013. Also starting with our Nov/Dec 2013 issue, we are distributed all over the
world, adding the UK, Spain, Germany, Australia, South Africa and Malaysia. And starting with Jan/Feb 2014, New Zealand
is added to that list.
It is this tremendous growth that makes it impossible for us to simply list circulation numbers here. We realize that other
magazines do it, but most of them have been around forever and are not even seeking new markets anymore. They are
happy to remain in one country, whereas we are interested in the entire world!
Can I Afford to Advertise with Vegan Health & Fitness?
The short answer is yes, you probably can. We do not list prices here because we realize that one size does not fit all when
it comes to advertising. We want to get to know your product and find ways to help you reach your audience as never
before. Rest assured, our prices are lower than all of our compeitors. Why is this? It’s because we are more interested in
having great products advertised in our magazine, for the benefit of our readers, than we are in making a quick buck. That
means that we will work with your budget to find an advertising plan that works for your company, if your company is in
alignment with our values of vegan health and fitness. (Our values are outlined on page one of this media kit.)
Please email us right now and tell us all about your products and needs for advertising. A marketing specialist will get
back with you right away to answer any additional questions you may have and tailor-make an advertising plan that will
be both effective in reaching vegan health and fitness conscious readers and efficient for your budget.
[email protected]
page seven
[email protected]