Leicester Mercury Business Advertising

Marketing your business
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The Leicester Mercury is about more than press coverage. It’s about building your business too. We have an innovative approach to contacting new prospects for you. So we can help devise a fully integrated marketing campaign, embracing press and online. We can also design and build a website for you. And we’ll support it with digital marketing techniques such as search engine optimisation (SEO) and social media.
leicestermercury.co.uk
Leicester Mercury
The Leicester Mercury has been serving the local community for over 140 years and has firmly established itself at the heart of Leicestershire life. Its core area is Leicester but the coverage extends to the towns of Melton Mowbray, Market Harborourgh, Hinckley, Ashby, Coalville, Loughborough and the surrounding villages
52%
Circulation
35,006
ABC June – Dec 2014
Daily Readership
98,069
JICREG Nov 2014
54%
Readership profile
48%
17%
15%
15%
17%
46%
14%
11%
Men Women 15‐24 25‐34 35‐44 45‐54 55‐64 65‐74
9%
75+
ABC1
Source: JICREG Nov 2014
C2DE
leicestermercury.co.uk
Leicester Mercury - Daily platforms
Monday Thursday Tuesday Friday Saturday Wednesday leicestermercury.co.uk
leicestermercury.co.uk
leicestermercury.co.uk is the leading local website of the Leicester mercury and is dedicated to serving the interests of the people in Leicestershire Our site is visited daily by over 49,000 users, on their phones, tablets and desktops, looking for all the latest news, sport and what’s on in the region. Your business name and message can be in front of them whenever they log on thanks to a range of powerful display opportunities
52%
Visitors profile
Unique Visitors
957,816
Visits
1,811,294
Omniture Dec 2014
Omniture Dec 2014
Page Views
5,809,254
Omniture Dec 2014
48%
27%
20%
55+
45‐54
20%
45‐54
18%
35‐44
21%
14%
25‐34
18‐24
Women
Men
Source: Hitwise 4 weeks prior to 1st November
leicestermercury.co.uk
Mercury Extra
Mercury Extra is a free weekly newspaper with 3 editions:
Mercury Extra
Mercury Extra Ashby edition
Mercury Extra Coalville edition
It mixes national/celebrity gossip with local stories about local people. It provides local businesses with a responsive advertising platform which reaches a wide audience Circulation
66,860
Publisher statement Oct 2014
Readership
100,554
JICREG Oct 2014
Readership profile
53%
48%
47%
12%
15%
16%
18%
15%
13%
Men Women 15‐24 25‐34 35‐44 45‐54 55‐64 65‐74
52%
11%
75+
ABC1
C2DE
Source: JICREG Oct 2014
leicestermercury.co.uk
Metro
Metro is a perfect mix of national and international news wrapped around local information – entertainment previews, listings, weather and travel.
Metro’s news stories are tightly written, so that the reader can take in all the key facts quickly. . 51%
Circulation
40,124
ABC: August 2014
Daily Readership
76,000
NRS April 13 – March 14
Weekly Readership
212,000 NRS April 13 – March 14
54%
Readership profile
49%
25%
46%
25%
25%
45‐54
55+
16%
9%
Men
Women
15‐24
25‐34
35‐44
ABC1
C2DE
Source: NRS April 13 – March 14
leicestermercury.co.uk
Leicestershire and Rutland Life
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Monthly lifestyle magazine Compelling interviews with the stars of Leicestershire, whether on TV or down your street
Idea on homes, fashion, beauty, fitness, food, motoring and leisure High quality design, writing and photography
Delivered directly into affluent homes and the hands of your customers
Copies are also available through venues and retailers Circulation
10,000
leicestermercury.co.uk
Events
The Leicester Mercury hosts a number of annual events which range from high profile business awards, sporting events to grass root community initiatives.
The aim of our events are to reward, recognise and celebrate members of the Leicestershire community alongside forming partnerships with local businesses who support the awards we hold. We offer a number of sponsorship packages for companies to get involved with our events, these range from Headline sponsorship, category sponsorship to Table sales.
Our annual events include:
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Leicester Mercury Sports Awards
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Leicester Mercury Carer Awards •
Leicester Mercury Business Awards •
Leicester Mercury Mum of the Year
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Leicester Mercury School Awards •
Miss Leicestershire •
Leicester Mercury Business Executive Awards •
Leicester Mercury Young Achievers leicestermercury.co.uk