Media Kit - Coastal Real Estate Guide

Transcription

SERVING: HUNTINGTON BEACH & COSTA MESA
COASTALREALESTATEGUIDE.COM
NEW TO THIS AREA
H & COSTA MESA
BEAC
SERVING: HUNTINGTON
GUIDE.
COASTALREALESTATE
1, Issue 1
OCTOBER 23, 2015 | Vol.
COM
FEATURED PROPERT
Published every Friday, the Coastal Real
Estate Guide (CREG) is the most effective and
targeted way for agents to reach homeowners
and buyers in Huntington Beach & Costa Mesa.
Y: NEWPORT BEACH
Estate
One of a Kind Unique Harbor
s. It features
The highest newsprint quality, largest size,
and best production color available to
showcase your listings.
Builder
its builder, Graystone Custom
and a
on the sand shows the work of
doors for indoor/outdoor living,
A new Cape Cod beach house
k, French white oak floors, bi-fold
also shows Graystone’s
10-foot ceilings, custom millwor ocean view off the master bedroom. The gourmet kitchen
an
ces. Ocean, sand and bay
applian
stainless
he-line
wraparound covered porch with
island, stone counters and top-of-t make the home perfect for entertaining.
trademark, with an oversized
equipped with an outdoor kitchen
views from a large rooftop deck
Newport Beach
Address: 1115 E. Balboa Blvd.,
Offering price: $6,495,000
& Voelkers Newport Beach
Agent info: Carol Lee, Engel
@evusa.com
949-395-3994 | Carol.Lee
ONE ON ONE WITH FRA
NCIE FINN:
the Grid
Tap Tax Credits to Escape utility company changes. You are
By Gina Dostler
After 20 years in radio sales, Francie
Finn put on her green cape, got
and is
certified as an energy auditor
use
now doing her part to cut greenho
gas emissions with solar power.
to
Q: Why is now the right time
install solar for your home?
for
A: The 30% federal tax credit
commercial and residential solar
energy systems such as solar panels
has an end date of Dec. 31, 2016.
tax
Right now it is unclear if the
decision
credit will be extended. It’s a
Also,
that will be made in Congress.
e,
the utilities have a big incentiv
net
which will be expiring called
g
metering for their solar-generatin
customers. If a system is installed
after net metering expires, credits
no
will
ers
custom
the
generated by
rate.
longer be credited at full retail
le rate
It will be closer to the wholesa
is yet to
(the actual price of the credit
be determined)
Q: Please explain?
2016
Media Kit
electric
A: When you install a solar
the
system, your relationship with
you
no longer a power purchaser;
other
become a power provider. In
words, they literally have no power
your
off
over you. They can’t turn
to an
lights. Net metering is similar
ATM machine. You can pull energy
So
off the grid and deposit it back.
and
you are constantly borrowing
bill,
giving to the grid. Instead of a
usage
you receive statements on your
it will
that fluctuates, some months
than
be negative (you produced more
used
(you
positive
some
used),
you
Continued on page 2
Don’t miss your opportunity to be part
of this weekly publication! Ad space
reservation every Tuesday and ad material
deadline every Wednesday.
Dewey
Francie Finn and her dog
385 SECOND STREET LAGUNA BEACH, CA 92651 TEL 949.715.4100 FAX 949.715.4106
UNSURPASSED COVERAGE OF HUNTINGTON BEACH
& COSTA MESA IN BOTH PRINT AND ONLINE
OCTOBER 23, 2015 | Vol. 1, Issue 1
FEATURED PROPERTY: NEWPORT BEACH
One of a Kind Unique Harbor Estate
A new Cape Cod beach house on the sand shows the work of its builder, Graystone Custom Builders. It features
10-foot ceilings, custom millwork, French white oak floors, bi-fold doors for indoor/outdoor living, and a
wraparound covered porch with an ocean view off the master bedroom. The gourmet kitchen also shows Graystone’s
trademark, with an oversized island, stone counters and top-of-the-line stainless appliances. Ocean, sand and bay
views from a large rooftop deck equipped with an outdoor kitchen make the home perfect for entertaining.
Offering price: $6,495,000 Address: 1115 E. Balboa Blvd., Newport Beach
Agent info: Carol Lee, Engel & Voelkers Newport Beach
949-395-3994 | [email protected]
ONE ON ONE WITH FRANCIE FINN:
Tap Tax Credits to Escape the Grid
By Gina Dostler
certified as an energy auditor and is
now doing her part to cut greenhouse
Q: Why is now the right time to
A: The 30% federal tax credit for
Right now it is unclear if the tax
credit will be extended. It’s a decision
that will be made in Congress. Also,
the utilities have a big incentive,
which will be expiring called net
metering for their solar-generating
generated by the customers will no
longer be credited at full retail rate.
It will be closer to the wholesale rate
(the actual price of the credit is yet to
be determined)
Q: Please explain?
A: When you install a solar electric
system, your relationship with the
utility company changes. You are
no longer a power purchaser; you
become a power provider. In other
over you. They can’t turn off your
lights. Net metering is similar to an
off the grid and deposit it back. So
you are constantly borrowing and
giving to the grid. Instead of a bill,
you receive statements on your usage
that fluctuates, some months it will
be negative (you produced more than
you used), some positive (you used
Continued on page 2
Francie Finn and her dog Dewey
High Quality 4/C Tab Format
CoastalRealEstateGuide.com
Weekly e-newsletters
ADVERTISING OPPORTUNITIES & BENEFITS
• Prime coverage of homes in Huntington Beach & Costa Mesa
• Reaches more residents and business owners than any other real estate newspaper magazine or guide
• All display ads are in FULL COLOR – no other paper can offer this benefit!
• Tabloid format maximizes readership and advertiser visibility
• Advertisers are included in our digital edition, with links directly to websites
CIRCULATION AND DISTRIBUTION*
• 62,000 COPIES PER WEEK,
15,000 LOCAL EDITION
• 180,000+ AFFLUENT READERS
• PRIME COVERAGE OF HOMES IN HUNTINGTON
BEACH AND COSTA MESA INCLUDING HOME
DELIVERY IN KEY COMMUNITIES SUCH AS:
• Huntington Harbour, Sunset Beach & Admiralty,
Summer Lane, Bolsa Landmark, Cal Classics,
Goldenwest Park, Bel Air & Greystone,
Edwards Hill, Seacliff, Downtown & more
• BULK DISTRIBUTION TO SELECT BUSINESSES
AND HIGH VISIBILITY LOCATIONS, INCLUDING:
• Restaurants
• Real estate offices
• Doctor’s offices
• Retail shopping areas
• MAILING TO SELECT HOMES, GATED
COMMUNITIES & VIP CLIENTS:
• Advertisers running schedule can include
mailing up to 200 homes from a provided list,
at no additional cost.
* FOR DETAILED MAPS OF DISTRIBUTION AREAS,
ASK YOUR SALES REPRESENTATIVE
EXCLUSIVE CONTENT PARTICIPATION OPPORTUNITIES
THESE EDITORIAL OPPORTUNITIES ROTATE TO ADVERTISERS THROUGHOUT THE EDITORIAL CALENDAR.
One of a Kind Unique Harbor Estate
Featured
Property
Tap Tax Credits
to Escape the
Grid
By Gina Dostler
be determined)
WHERE SALES PACE IS
FASTEST IN U.S.
Q: Please explain?
with the
#system,
1 your relationship
San
Francisco
San Jose
# 2
Oakland
# 3
San Diego
# 4
Orange County
# 5
# 6 Seattle
Sacramento
# 7
Los Angeles
# 8
Ventura
# 9
# 10 Salt Lake City
Continued on page 2
Source: Trulia
One of a Kind Unique Cliff Top Gem
Market Reports
Tap Tax Credits to Escape the Grid
By Gina Dostler
be determined)
Q: Please explain?
system, your relationship with the
Continued on page 2
Q&ARealtor Profile
IN EACH ISSUE
ADRIENNE BRANDES
I REMOVE THE STRESS OUT OF BUYING
EACH ISSUE INCLUDES INFORMATION AND ARTICLES DESIGNED
OR SELLING YOUR HOME. I Guarantee It.
TO HELP HOMEBUYERS & HOMESELLERS, INCLUDING:
C 714.401.8277 | [email protected] | w w w. Adri e nn e B ra n d e s .co m
• Featured Property
• Open House Listings
• Home Improvement Tips
• Market Report
• Finance & Mortgage Rates
• Remodeling & Construction
• Real Estate News
• Gardening & Landscape
• Interiors & Design
READER DEMOGRAPHICS & INTERESTS
The Coastal Real Estate Guide readers are homeowners in exclusively selected neighborhoods throughout
Orange County’s coastal communities. Stretching from Huntington Harbour to Dana Point, the distribution
areas target home values that are $1.2 million and above. Our readers are well educated and interested
in home decor and interior design, outdoor living area landscapes, and real estate market trends.
Average home value . . . . . . . . . . . . . . . $1.65 million
Married . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57%
Annual Household Income . . . . . . . . . . . . . 225,000
Female . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60%
Average Household Net Worth . . . . . . $1.47 million
Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40%
Any college . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96%
Average Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Our readers charitable contributions index 241% higher than the national average
They spend 211% more than the national average on household furnishings and operations
“Affluent investors
are heavy
print readers”
- IPSOS Affluent Survey USA, 2015
“Print readers are
top spenders on
home remodeling
and decorating”
- Ipsos Affluent Survey USA, 2015
“A man who stops
advertising to save
money, is like a man
who stops a clock to
save time.”
- Henry Ford
2015 ADVERTISING RATES
SIZE
OPEN
4-Color
13X
4-Color
26X
4-Color
52X
4-Color
Full Page
$840
$680
$605
$505
1/2-PAGE
$575
$460
$395
$315
1/4-PAGE
$295
$235
$210
$170
COVER PREMIUM
+25% (Back Cover)
FRONT PAGE STRIP
(4-color only) $500
SECTION STRIP
(4-color only) $235
OPEN HOUSE LISTING*
1x
$470
13x
$420
26x
$365
*OPEN HOUSE RATES ARE FOR BROKERAGE OPEN
HOUSE LISTINGS
ONLY
NOTES
• All rates are net per insertion
• Guaranteed placement add 10%
• Early pay discount of 2% if publisher is paid in advance of sale date
• First-time advertisers must prepay for their first ad
• Basic typesetting and ad layout is included. Creative ad design will be billed $75 per hour
CONTRACT INFORMATION
• A contract is required to secure frequency discounts.
• Cancellations must be received in writing one week prior to space reservation deadline.
• If fewer insertions are run than contracted for, the advertiser agrees to pay the difference between rates paid and rates earned.
• Publisher shall not be liable for damages as a result of an advertisement failing to be published.
• Positioning of the ad is at the discretion of the publisher, except when advertisers pay for preferred position and/or are
promised a specific position in writing.
DEADLINES
• Space must be reserved by noon Tuesday
• Camera-ready materials due noon Wednesday
ADVERTISING SPECIFICATIONS
TRIM: 10 (W) X 15 (H)
TRIM
FULL PAGE
LIVE AREA
HALF
PAGE
(HOR.)
QUARTER
PAGE
(HOR.)
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1/2 PAGE
1/4 PAGE
BANNER AD
LIVE AREA:
9 (W) X 14(H)
LIVE AREA:
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LIVE AREA:
4.5(W) X 6.75(H)
LIVE AREA:
9(W) X 2H)
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Adobe InDesign are the primary page layout programs. Print-ready
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IN ADDITION TO COASTAL REAL ESTATE GUIDE, FIREBRAND MEDIA PUBLISHES
A WIDE PORTFOLIO OF PRINT AND DIGITAL MEDIA, INCLUDING:
» Bespoke Concierge Magazine: A regional luxury travel publication distributed at the top hotel
concierge desks in major cities
» Sea Island Life Magazine: The official publication for Sea Island Resort and residences
» Montage Magazine: The in-room publication for Montage Hotels & Resorts
» Loews Magazine: The in-room publication for Loews Hotels & Resorts
» Laguna Beach Magazine: An award-winning city publication for Laguna Beach, California
» Newport Beach Magazine: An award-winning city publication for Newport Beach, California
» OCinSite.com: A coastal Orange County lifestyle portal
» Laguna Beach Independent: The weekly newspaper of choice for Laguna Beach
» Newport Beach Independent: The weekly newspaper of choice for Newport Beach
» Coastal Real Estate Guide: Reaches more than 80,000 affluent readers in Laguna and Newport
REGIONAL LIFESTYLE PUBLICATIONS
New Venue
Opens Views
Artists Never See
Scarecrow Tour
Pulls Visitors in
Three Directions
Honoring Jon
Coutchie
PAGE 3
PAGE 4 | CRIER
PAGE 20 | SCHOOLS
NEWPORT BEACH
Independent
“For Locals, by Locals”
online at newportbeachindy.com
“Our Town-Our Paper”
lbindy.com
PHOTO BY MITCH RIDDER
By Loreen Berlin,
Special to the Independent
Twenty years ago this month, a
savage fire devoured 14,000 acres
of Laguna Canyon wilderness and
ravaged multiple
neighborhoods.
The fire that
REMEMBERING THE destroyed 391 homes
FIRESTORM and threatened
20
more than 1,000
ry
th A
n niv e r s a
others at the time
was believed to be the work of an
arsonist, but the perpetrator were never
found. Investigators collected evidence
statements, received 480 arson leads
and ruled out non-human causes,
but investigators were never able to
determine who started the fire.
“That’s the frustrating part of
our business; often the fire destroys
evidence,” said Scott Brown, division
chief of the Orange County Fire
Authority, which investigated the
blaze because it ignited first in county
territory.
On that fateful day, Brown was a fire
captain and one of the first arriving
engine companies, No. 222, on the
scene in Laguna Canyon.
Investigative reports on the Laguna
fire of 20-years-ago were purged,
according to Brown, as records are
required to be kept for only seven years.
While the “cold case” arson may
never be solved, the impact on human
lives that dark day in Laguna history
Senior Moments
Columnist Felicia Wiseman has
the keys to good health.
Page 7
On Faith
Cindy Christeson writes about
“Blessing of the Backpacks.”
Page 13
Replacing utility poles required extraordinary efforts this week in a Bluebird Canyon neighborhood.
Flying Poles Force
Brief Evacuation
Tennis Courts
Set for Repairs
Southern California Edison’s
“routine” replacement of two utility
poles in Bluebird Canyon was
anything but routine for the residents
of 50 nearby homes. They received
mandatory evacuation orders
prior to Wednesday’s extraction by
helicopter of two utility poles located
behind properties on Wykoff Way.
Despite the mandatory evacuation
notice, Bluebird Canyon Drive
resident Lori Solomon said she
was caught off guard because she
assumed that Wednesday morning’s
intermittently gusty winds might
keep the copter grounded. So when a
STAGE, page 16
COASTAL
REAL ESTATE GUIDE
A bit of Tuscany in Shady
Canyon
By Rita Robinson | LB Indy
By Jennifer Erickson | LB Indy
No Square Theater’s annual
production of “Lagunatics” was
officially postponed until 2014
and Laguna Playhouse will make
substitutions in their season line-up,
the two theaters announced separately
this week.
worker knocked on her door to give
her a 15-minute warning at around
10:30 a.m., she had to scramble to get
out the door in time.
Solomon received written notice
a couple of weeks before and SCE
representatives went door to door
last week to make sure residents
understood they would need to
temporarily evacuate their homes
between 9 and 11 a.m.
Laguna Beach Public Works
Director Steve May said the
evacuation protocol stemmed from
Federal Aviation Administration
guidelines. FAA rules prohibit aircraft
After years of tension between
the school district and the city over
responsibility for the deteriorating
tennis courts at the high school,
the courts are finally set to be
competitive again.
With a joint-use agreement
approved by the City Council last
month, school board members
voted this past Tuesday, Oct. 8, to
spend $69,000 to hire Irvine’s LPA,
Inc., architectural and engineering
firm, to firm up a $620,000 repair
plan expected to be completed by
next August.
The cracked and weathered
courts next to the swimming pool,
POLES, page 12
ALSO INSIDE
News
Briefs
Benefit
Lifestyle
Faith
Forum
Calendar
Biz Buzz
Stepping Out
Waterfront
Sednior Moments
Charity
Artscapes
Campus
Slideshow
3
3
4
5
7
8
10
11
12
14
16
18
20
21
22
Thousands of runners will be taking
to the streets of Newport Beach this
Sunday, September 22, for the 22nd
annual Susan G. Komen Orange County
Race for the Cure.
The event connects breast cancer advocates, survivors, families and friends,
in support of Komen’s mission to serve
people and save lives.
“Each year, the Race is the one inspi-
O F
LAGUNA BEACH
4 Emerald Bay > $5,995,000
rational community event that honors
those whose lives have been touched by
breast cancer,” said Marie Cammack,
2013 Race for the Cure chair. “Every
$125 raised above the registration
fee can pay for a mammogram for a
woman in need.”
The Race is a family-friendly public
event filled with poignant memories,
KOMEN, Page 11
Newporters Prepare
for Disaster
By Sara Hall | NB Indy
More than 500 people learned vital
information about what to do in case
of an emergency at a city-wide event
last weekend.
The Newport Beach Fire Department hosted the Fifth Annual Disaster
Preparedness Expo on Saturday at the
Newport Beach Central Library.
Attendance was a little lower than
usual, said NBFD life safety specialist
Matt Brisbois, but he was still pleased
COURTS, page 16
with the turnout.
There were a lot of locals there with
specific questions and concerns, he
added.
“It was nice to have all that information right there, ready to be provided to
them,” he said.
Booths included: City of Newport
Beach, SoCal Edison, Orange County
RACES (Radio Amateur Civil Emergency Service), Alert OC, Ready OC, NB
DISASTER, Page 23
NBPD Conducts
Motorcycle Safety
Operation
The Newport Beach Police Department is nearing the conclusion of
specialized Motorcycle Safety Enforcement Operations in an effort to lower
deaths and injuries.
These operations began in August
and continue through the end of
September. Extra officers are on duty
patrolling areas frequented by motorcyclists and where motorcycle crashes
occur. Officers are looking for violations made by drivers and riders alike
that can lead to motorcycle crashes,
including being under the influence
of drugs or alcohol, speeding, making
illegal turns, or any other dangerous
violation.
Motorcycle fatalities saw a drop of
37 percent from 2008 to 2010, but
fatalities rose nearly 18 percent in
2011. Operations like this are aimed at
curbing rises in motorcycle deaths and
sending the numbers back down.
In 2012, Newport Beach saw 37
motorcycle-involved collisions, which
resulted in 39 injuries and no fatalities. So far in 2013, Newport Beach has
seen 31 such collisions, resulting in 30
injuries and one fatality.
California collision data reveals that
primary causes of motorcycle-involved
crashes include speeding, unsafe turning and impairment due to alcohol and
other drugs.
The NBPD is also reminding all
motorists to always be alert and watch
out for motorcycles, especially when
turning and changing lanes.
According to the NBPD, as the
economy continues to improve, more
drivers are on the road, including
novice motorcycle riders who are
untrained and unable to handle the
power of today’s motorcycles.
The NBPD message to all drivers
and motorcyclists is to share the road.
Riders can obtain training through
the California Motorcyclist Safety
Program. Information is available at
CA-msp.org or (877) RIDE411.
s u r t e r r e p r o p e r t i e s®
s®
APP
OPEN HOUSE EVENT
Download our
to your smartphone for this
week’s open houses or visit
SurterreProperties.com
Luxury
Week
SEPTEMBER 20, 2013 | Volume IV, Issue 38
Race for the Cure
Takes to the Streets of
Newport this Sunday
Biz Buzz
New store caters to upscale
canines and pampered pooches.
Page 4
New Balboa Theater CEO Steve Beazley in front of the theater in Balboa Village
ARSON, page 28
the
Inside the Indy
Off the Menu
Renowned restaurateur David
Wilhelm is back with a new dining concept.
Page 12
Line-up Reshuffled
on Two Stages
H O M E
Links
October 11, 2013 | Volume X, Issue 41
’ 93 Arsonist
Never Caught
SEPTEMBER 21
& SEPTEMBER 22
EXPLORE AN ARRAY OF HOMES IN ONE WEEKEND
www.SurterreOpenHouseEvent.com | 888.621.1928
1088 North Coast Highway > Laguna Beach, CA 92651 > 866.745.3322
LBindy-10-11_Front aa.indd 1
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9/19/13 5:35 PM
LUXURY HOTEL PUBLICATIONS
BEVERLY HILLS | DEER VALLEY | KAPALUA BAY | LAGUNA BEACH | PALMETTO BLUFF
Concierge SEA Island LIFE
TUCSON TRAVEL
THE JEWEL OF THE
SONORAN DESERT
HOLIDAY WINDOWS
NEW YORK’S
FESTIVE DISPLAYS
NASHVILLE IN A DAY
BRAD PAISLEY’S
MUSIC CITY FAVORITES
WINTER ESCAPES
TOP DESTINATIONS
FOR SNOW DAYS
FALL/WINTER 2014/15
LIFE, WELL LIVED
SUMMER 2014
SUMMER FUN
THE SEASON’S
BEST ADVENTURES
JAZZ-ERA
WEDDINGS
COUPLES TAKE
CUES FROM THE
ROARING TWENTIES
CHEERS TO
CHAMPAGNE
THE SPECIAL
OCCASION
DRINK GOES
EVERYDAY
NEW YORK
50+
FALL 2014
Golf’s
Evolution
A NEW DIRECTION FOR
THE OLD SPORT
WAYS TO
SEE THE CITY
FALL/WINTER 2014/15 I $5.95 I LOEWSHOTELS.COM
PLUS
LIFELONG
LEARNERS
GATHERING
OF THE MINDS
BACK TO
BASICS
BARTENDERS
STICK TO OLD
FAVORITES
TOP CONCIERGES
SHARE EXCLUSIVE TIPS
ON WHERE TO SHOP,
DINE, STAY AND PLAY
• The Dish on Loews
Restaurants
• Best Cities
for Shopping
• A Look at
Oscar History
• Chicago: Loews
in the Windy City
• The New Look of
Family Vacations
COOL
WEATHER
CATCHES
A NEW
ANGLING
SEASON
the Perfect
PICNIC
THE BEST LOCALES AND
BASKET NECESSITIES
NEIGHBORHOOD
SPOTLIGHT
Time to
TRENDING IN
THE FLATIRON
SHINE
SAVOR THE CITY
MANHATTAN’S
SIGNATURE DISHES
The season’s reasons to play and party
ARTS AND
CULTURE
WHAT TO SEE
THIS SEASON
4 LOEWS MAGAZINE
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Media Kit - Coastal Real Estate Guide

Transcription

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