Untitled - Help Your Body Naturally

PERFORMANCE APPAREL MARKET
Performance apparel is an expanding market1.
• 
Over 100 Million Americans exercise on a regular basis.
• 
As of 2008 the performance apparel industry was a $6.4 billion industry.
• 
Expected to grow 19% to $7.6 billion by 2014.
• 
Biggest area of growth is technical fabrics.
(in billions)
1. Data obtained from Thomson Reuters Corporation
HEALTH & WELLNESS INDUSTRY
•  The Health & Wellness Industry has increased in sales from
$59 billion in 2003 to over $112 billion in 20082.
•  Declining health and increased availability is driving people to
these products.
•  The economic downturn is causing people to be more
discerning, only purchasing proven products.
•  The market is continuing to grow.
2. Data obtained from Natural Marketing Institute
HISTORY OF TECHNICAL FABRICS
• 
Gore-Tex® (1978) – First waterproof/breathable fabric. Works by allowing water
vapors to exit through tiny holes that are too small for water droplets to get back in.
• 
Compression (1983) – Decreases muscle vibrations to reduce fatigue.
• 
Coolmax® (1986) – Wicking capabilities and better breathability than natural fibers.
• 
Antimicrobial (2004) – Technique from early 20th century is now becoming popular
in consumer products. Uses Trevira Bioactive (silver ions attach to bacteria to
destroy them).
None of these performance fibers are a responsive textile.
Responsive textiles are textiles that interact with the environment.
CELLIANT™ - The World’s First Responsive Textile
Celliant™ is a specially formulated technology that can be
integrated into any type of textile. The result is a material that
reduces pain, improves circulation, and enhances oxygen levels
in the body.
 Polyester based yarn
 Embedded into the structure of fibers
 Versatile for a wide range of products
 Efficacy proven through five clinical studies
Hologenix, the maker of Celliant™ fiber is the only company to
have performed studies proving the efficacy of its product.
THE EFFECTS OF CELLIANT™
In clinical testing, Celliant™ has been proven to reduce pain,
increase blood circulation, increase oxygen levels, help balance
body temperature and improve quality of sleep.
● Initial clinical testing indicates improved sleep quality and a reduction in nocturnal
awakenings, 2009.
● Clinically proven to increase oxygen, 2009.
● Clinically proven to reduce pain, 2008; published Spring, 2009.
● Clinically proven to increase oxygen and help balance body temperature, 2007.
● Clinically proven to increase blood circulation and oxygen levels in the body, 2003.
Hologenix, the maker of Celliant™ fiber is the only company to
have performed peer-reviewed, published, clinical studies proving
the efficacy of its product.
2003 – OXYGEN INCREASE IN DIABETIC SUBJECTS
• 
• 
• 
• 
Performed by Lawrence A. Lavery, DPM, MPH, an associate professor in the
department of orthopedic surgery and rehabilitation at Loyola University Medical
Center and Hines Veterans Administration Hospital in Chicago.
Tested TCPO2 (how much oxygen reaches the surface of the skin) in the hands
and feet.
Study of 20 diabetic subjects wearing Celliant™ gloves and stockings vs. placebo
garments.
Within one hour subjects showed on average a 13.6% improvement in their hands
with 100% Celliant™ gloves and an 8% improvement in their feet with 50%
Celliant™ stockings.
2005 – OXYGEN INCREASE IN HEALTHY SUBJECTS
• 
Performed by Graham M. McClue, Ph. D., a researcher with Hyperbaric Treatment
& Training Services Ltd., an independent research facility in Houston, Texas.
• 
Tested TCPO2 in the hands and feet.
• 
Double blind study of 13 healthy subjects wearing Celliant™ gloves and stockings
vs. placebo garments.
• 
Within one hour subjects showed an increase of oxygen levels by 10% to 24%.
2008 - DIABETIC PAIN STUDY
• 
Performed by Dr. Ian Gordon, M.D., Ph.D. at University of California Irvine Medical Center,
Director of the University of California Wound Clinic, Associate Clinical Professor of
Surgery at the University of California, Irvine and Chief of the Vascular Surgery Section at
the VA Long Beach Healthcare System.
• 
Single-center, prospective, double-blind, randomized trial approved by the institutional
review board with test subject receiving either Celliant™ or control socks.
• 
55 Subjects filled out McGill Short Form Pain Surveys—an industry accepted scale for
measuring pain relief that is used in FDA trials for pain relief medications—for two consecutive
weeks to measure pain.
• 
Participants received a 2.7x greater reduction in pain for participants wearing products enhanced
with Celliant™ versus those wearing placebo products.
2008 – OXYGENATION STUDY
Ian Gordon, M.D., Ph.D. F.A.C.S., Clinical Professor of Surgery, UC Irvine.
• 
24 healthy volunteers wore both Celliant™ and placebo garments for 90 minutes.
• 
Subjects were tested for skin temperature, grip strength and TCPO2 levels.
• 
Overall 8% increase in oxygen levels and 12% increase in grip strength.
TCPO2
•• 
(Minutes)
CELLIANT™ IMPROVES SLEEP
Sleep efficiency with a placebo
 Significant nocturnal awakenings
 67% Sleep efficiency
Sleep efficiency with Celliant™
• Zero nocturnal awakenings
• 95% Sleep efficiency
WHAT TYPES OF NATURAL ENERGY ARE
AVAILABLE?
Water?
WHAT TYPES OF NATURAL ENERGY ARE
AVAILABLE?
Wind?
WHAT TYPES OF NATURAL ENERGY ARE
AVAILABLE?
Solar?
WHAT ABOUT THE BODY? - SCIENCE OF LIGHT
The body is the best renewable energy source!
 Thermographic cameras show infrared emissions.
  Certain minerals are photocatalysts which means that
they are “optically responsive” absorbing light at the
surface, redirecting it, and sending it back to the body.

These minerals can be infused into fibers.
CELLIANT™ MATERIALS
•  Although the formula for Celliant™ is a trade secret, the
following three minerals are used in our technology:
Titanium Dioxide – Absorbs available energy.
Silicon Dioxide (Silica) – Acts as a reflector of
energy and as an anti-microbial.
Aluminum Oxide (Alumina) – Enhances
strength of reflectivity.
CELLIANT™ PROPERTIES
● Specially formulated, worldwide patent-protected, mineral compound.
● Micron-sized particles infused into fiber during extrusion.
● A permanent part of the fiber, lasting the life cycle of the material.
2,000x magnification of a cross section of
Celliant™ Fibers
2,000x magnification of a single horizontal
Celliant™ Fiber
SCIENCE OF LIGHT - EARLY HISTORY
Light therapy or photobiology has been used for centuries
• 
Light therapy dates back to early civilization when the Ancient Greeks first
recognized that exposure to sun light could have health benefits.
Solar energy is any radiant light or heat energy emitted by the sun
"
•  Energy from the sun is proven to be beneficial.
•  It is the bodies main source of Vitamin D which plays an essential role in many
major organ systems.
•  Increases the flow of calcium into the bloodstream.
SCIENCE OF LIGHT - 20TH CENTURY USE
Nobel Prize
  Niels Finsen won the Nobel Prize for Medicine in 1903 for his studies on
using light therapy to treat tuberculosis and small pox.
Other forms of light are also proven to benefit the body.
# Infants with neonatal jaundice have been prescribed treatments of blue
light since the 1930s.
# In the 1960’s red light was proven to increase production of
new collagen which makes healthier looking skin. Red light pens are now
commonly sold as an anti-wrinkle therapy.
Both of these processes are FDA approved.
# In 1999 NASA proved that light can be used to stimulate cell growth and
speed wound healing.
SCIENCE OF LIGHT - THE FUTURE
Energy fabrics are responsive textiles that have been
infused with any optically responsive minerals.
 Companies such as Phiten and the Greg Norman Collection have recognized
the market for these fabrics.
 However, none have done the clinical studies to prove their products are
effective.
“COMPETITOR” - FAR-INFRARED FABRICS
Current far-infrared materials in the marketplace:
Shinin Silica Corp.
Claims:
• Improves blood circulation
and 18.9% increase
Shang Yung Co.
• Thermal skin temperature
increasing: +0.77
• Moisture transferring and
quick-drying
Kodenshi
• Antibacterial and
deodorization
• Increases body energy -44
to 99%
Revoreno
These companies have not provided any independent clinical testing.
HOW DOES CELLIANT™ WORK?
● Both sunlight and light emitted by the body are absorbed by the Celliant™ fibers.
● The Celliant™ fibers act as a catalyst and reflect this energy back to the body.
● The body then absorbs this previously unavailable, recycled, energy.
● This new energy source triggers the biological functions of the body to increase
blood flow and oxygen levels.
● Celliant™ is also proven to relieve pain and balance body temperature.
CELLIANT™ FIBERS
Celliant fibers as observed in transmitted (visible)
light.
Under broad-band ultra violet excitation, these fibers
exhibit a blue fluorescence.
CONSUMER BENEFITS
Performance: Celliant™ provides additional oxygen to the muscles allowing more
efficient energy production.
● Enhances performance.
● Less muscle fatigue during activity.
● Increased stamina and strength.
Recovery: Celliant™ speeds the natural healing process reducing soreness and
muscle fatigue from exercise.
● Increased blood circulation stimulates healing process.
● Speeds recovery time.
● Allows for more active lifestyle.
Wellness: Celliant™ causes better blood circulation and body temperature
regulation.
● Reduces pain.
● Improves quality of sleep.
● Increases overall comfort.
THE EFFECTS OF CELLIANT™
THE EFFECTS OF CELLIANT™
Grip Strength
TCPO2
TCPO2
CELLIANT™ TESTING RESULTS
8% Average Increase
32% Average Increase
12% Average Increase
WHO CAN BENEFIT FROM CELLIANT™?
Active People
● Improves performance
● Less fatigue
People with Pain
● Reduces pain
● Improves overall comfort
People with High Stress
● Improves quality of sleep
● Faster recovery to accomplish more exercise
WHAT RESEARCHERS ARE SAYING ABOUT
CELLIANT™
“It’s important to note that properly controlled clinical trials have shown a positive effect from wearing clothing enhanced with
Celliant™. Frankly, as a skeptic, I was surprised at the results and am excited to conduct additional trials.”
● Dr. Ian Gordon, MD, PhD
Director of the University of California Wound Clinic, Associate Clinical Professor of Surgery at the University of California,
Irvine and Chief of the Vascular Surgery Section at the VA Long Beach Healthcare System
“This study shows a significant increase in blood flow in the skin. This improvement might be enough to take patients from being
symptomatic to asymptomatic, which for patients that are taking 10 or 15 drugs, to be able to wear a garment with no negative side
effects is a tremendous advantage.”
● Dr. Lawrence A. Lavery, DPM, MPH
Associate Professor, Department of Orthopedic Surgery and Rehabilitation, Loyola
University Medical Center & Hines Veterans Administration Hospital, Chicago, Illinois
“There are a number of benefits that will come out of wearing this product. In the athlete, it will increase oxygen metabolism rates,
therefore enhancing performance. It will also aid recovery of people that don’t exercise very often. Most often you exercise and become stiff.
This will help to eliminate the stiffness. In the diabetic population, it will increase oxygen at the surface or oxygen to wounds and
eventually the wounds will heel on a quicker basis.”
● Dr. Graham McClue, PhD
Research Director, Hyperbaric Treatment & Training Center, Houston, Texas
“The first two participants reported a subjective improvement of their sleep with the use of the active
garment mattress cover… In addition, objective sleep recordings in both subjects showed improved
sleep efficiency (more sleep while in bed), a decreased wake after sleep onset time (less total night time
awake after initial sleep onset), and an overall reduced number of nocturnal awakenings”
● Dr. Marcel Hungs, MD, PhD
Assistant Clinical Professor, Department of Neurology, University of California, Irvine
Director, Center for Sleep Medicine
WHAT CONSUMERS ARE SAYING ABOUT
CELLIANT™
"I was having a lot of sleeping problems due to breaking my back in a motocross accident about 5 years ago. A friend suggested I try a
mattress pad with Celliant™. Ever since, I almost sleep too well. I am a firm believer in this product and recommend it to everyone!"
● Donny Emler Jr. aka “LIL D”, FMF Racing
“I have been a type II diabetic for 15 years and recently neuropathy has been affecting my legs and feet. I tried a number of different
support hose and have not been satisfied with their performance. In many cases they restricted the blood flow and ended up increasing
the pain. Your socks have been fantastic. I seem to get the support that I need without the restrictions. They not only help with the
numbness but provide the support that I need to assist me in walking."
● Frank S. Chase, Nashua, New Hampshire
“ During the 2005 Toronto Marathon, I wore Celliant™ running socks and had zero problems with my feet... As it happened, I ended
up seeing my doctor a few days later for my annual physical. He was amazed that my feet didn't show any signs of blistering, swelling,
bruising etc.”
● Andrew Wells, Real Estate Broker and Marathon Runner, Toronto, Canada
“In "Terminator 3: Rise of the Machines," I play the most powerful machine yet, opposite Arnold Schwarzenegger. Powerful machines
may be impervious to pain, but people aren't, so I wore Celliant™ socks throughout a difficult and grueling shooting schedule, and it
helped me recover quickly from exertion.”
● Kristanna Loken, Actress
CELLIANT™
•  Safe
•  Proven
•  Revolutionary
Seth Casden
(888) 721-1545
[email protected]
www.celliant.com