floorball shop be

L
L
BA
R
O
LO
F
SEASON 2015/2016
FOCUS STICKS 15/16
1. AIR CONCEPT – With a total of 11 sticks, this is our largest and also our lightest series ever
made. All our superlight shafts are to be found in this series, with blade and flex choices for all type
of players.
2. RIPPLE – last year was a sale success for the Ripple sticks, and with the arrival of the 1.0° angle
we can present a total of 5 different Ripple sticks giving our players a wider range of Ripples for
next season. Lot´s of chrome and carbon here!
3. GLOVESTICK – New project from ZONE with the usage of stick gloves instead of gripbands.
Longer durability, maximized tackiness and a new way of thinking is our focus points for this
project. The shafts are treated with rubber spray to connect with the special made gloves and the
same spray will be used on the HOCKEY sticks for a larger range of sticks for our stick glove players.
4. FORCE JR – Coolest JR sticks on the market for the coming season – definitely. The design
is inspired from our Ripple sticks, with carbon details and the Ripple area below the face off line.
Same price as before, just way cooler!
2
READY FOR THE NEXT STEP!
Lighter than ever, more colourful than ever and a larger costume
than ever before! AIR CONCEPT is at our biggest focus for 15/16 with
a complete series containing 11 sticks. Here is a choice for everyone,
and every market. All our straight senior shafts are put in this series
and with such an amount of AIR sticks, we show the end customer
that ZONE are No. 1 in the light stick assortment, and that we won´t
slow down.
HYPER AIR SL Curve 2.0° F29
CONNECT WITH ZONE
Colour: Bisbee chrome
Shaft lengths: 96, 100, 104 cm
Blade: HYPER Air Soft Feel Medium
HYPER AIR SL F27
Colour: Red chrome
Shaft lengths: 96, 100, 104 cm
Blade: HYPER Air Soft Feel Medium
HYPER AIR SL F29
Colour: Magenta
Shaft lengths: 92, 96, 100 cm
Blade: HYPER Air Soft Feel Medium
HYPER AIR SL Curve 1.5° F31
Colour: Orange/yellow
Shaft lengths: 80, 87, 92 cm
Blade: HYPER Air Soft Feel Medium
3
AIR CONCEPT SERIES
Lighter than ever, more colourful than ever and a larger costume
than ever before! AIR CONCEPT is at our biggest focus for 15/16 with
a complete series containing 11 sticks. Here is a choice for everyone,
and every market. All our straight senior shafts are put in this series
and with such an amount of AIR sticks, we show the end customer
that ZONE are No. 1 in the light stick assortment, and that we won´t
slow down.
HYPER AIR SL F31
CONNECT WITH ZONE
Colour: Neon green/turquoise
Shaft lengths: 80, 87, 92 cm
Blade: HYPER Air Soft Feel Medium
HYPER AIR SL Curve 1.5° F29
Colour: Neon yellow
Shaft lengths: 96, 100 cm
Blade: HYPER Air Soft Feel Medium
SUPREME AIR SL Curve 2.0° F27
Colour: Neon red
Shaft lengths: 96, 100, 104 cm
Blade: SUPREME Air Soft Feel Medium
SUPREME AIR SL F25
Colour: White
Shaft lengths: 96, 100, 104 cm
Blade: SUPREME Air Soft Feel Medium
4
AIR CONCEPT SERIES
Lighter than ever, more colourful than ever and a larger costume
than ever before! AIR CONCEPT is at our biggest focus for 15/16 with
a complete series containing 11 sticks. Here is a choice for everyone,
and every market. All our straight senior shafts are put in this series
and with such an amount of AIR sticks, we show the end customer
that ZONE are No. 1 in the light stick assortment, and that we won´t
slow down.
SUPREME AIR SL F27
CONNECT WITH ZONE
Colour: All black
Shaft lengths: 96, 100, 104 cm
Blade: SUPREME Air Soft Feel Medium
SUPREME AIR SL F27
Colour: Turquoise
Shaft lengths: 96, 100, 104 cm
Blade: SUPREME Air Soft Feel Medium
SUPREME AIR SL F29
Colour: Pink
Shaft lengths: 92, 96, 100 cm
Blade: SUPREME Air Soft Feel Medium
5
THIS IS THE CARBON SERIES!
With one year on the market, we know that HYPER is the shooters
choice. Therefor we focus on having the special sticks such as
Ripples, GLOVESTICK and HOCKEY in this series, together with flexes
in mostly 29 and 27 mm. All sticks contain carbon coloured decals,
therefor the name CARBON series.
HYPER Ripple Curve 1.0° F27
CONNECT WITH ZONE
Colour: White
Shaft lengths: 96, 100, 104 cm
Blade: HYPER Hard
HYPER Ripple Curve 2.0° F29
Colour: Matt black
Shaft lengths: 96, 100 cm
Blade: HYPER Medium+
HYPER HOCKEY UL F29
Colour: Carbon blue
Shaft lengths: 96, 100 cm
Blade: HYPER Medium+
INCLUDED AT PURCHASE
6
THIS IS THE CARBON SERIES!
With one year on the market, we know that HYPER is the shooters
choice. Therefor, we focus on having the special sticks such as
Ripples, GLOVESTICK and HOCKEY in this series, together with flexes
in mostly 29 mm. All sticks contain carbon colours, therefor the
name CARBON series.
HYPER GLOVESTICK SL F27
CONNECT WITH ZONE
HYPER Ripple UL F29
Colour: Coral laser
Shaft lengths: 96, 100, 104 cm
Blade: HYPER Hard
Colour: Carbon
Shaft lengths: 96, 100 cm
Blade: HYPER Hard
INCLUDED AT PURCHASE
7
NEON MIXED WITH CHROME!
Our elite players love this blade, and the flexes are at 27 and 29 mm.
SUPREME have always pushed for neon colours, so as for the coming
year. Shining and trendy sticks, with the special techniques as Ripple,
GLOVESTICK and HOCKEY.
SUPREME Ripple Curve 1.0° F27
CONNECT WITH ZONE
Colour: Black/blue
Shaft lengths: 96, 100, 104 cm
Blade: SUPREME Medium+
SUPREME Curve 3.0° F29
Colour: Crazy neon
Shaft lengths: 96, 100 cm
Blade: SUPREME Medium
SUPREME HOCKEY UL F27
Colour: Neon orange
Shaft lengths: 96, 100, 104 cm
Blade: SUPREME Medium+
INCLUDED AT PURCHASE
8
NEON MIXED WITH CHROME!
Our elite players love this blade, and the flexes are at 27 and 29 mm.
SUPREME have always pushed for neon colours, so as for the coming
year. Shining and trendy sticks, with the special techniques as Ripple,
GLOVESTICK and HOCKEY.
SUPREME GLOVESTICK SL F29
CONNECT WITH ZONE
SUPREME Ripple UL F27
Colour: Neon yellow
Shaft lengths: 96, 100 cm
Blade: SUPREME Medium
Colour: Turquoise/pink
Shaft lengths: 96, 100, 104 cm
Blade: SUPREME Hard
INCLUDED AT PURCHASE
9
RIPPLE INSPIRED JUNIOR STICKS!
junior
The youth sticks have always been important for ZONE, and for the
coming year we put some effort in creating the coolest youth sticks
on the market. With our Ripple JR designed costume, kids could go
home with the same look of the popular Ripple sticks as our elite
players, without playing a senior price.
FORCE Ripple JR F35
CONNECT WITH ZONE
Colour: Pink/blue
Shaft lengths: 70, 75 cm
Blade: FORCE Medium
FORCE Ripple JR F35
Colour: Blue/neon yellow
Shaft lengths: 70, 75 cm
Blade: FORCE Medium
10
SHAFT ICONS
This icon is made to show our customers what type of quality our
shafts contain. The difference between glass fibre and carbon
fibre is big, both in feeling and in cost. Our goal is to create a
variety of shafts in a variety of price groups that will attract the
most customers. The more carbon fibre, the higher the quality.
Most of our shafts contain 95% carbon, and 5% glass fibre.
The important detail of impregnating the shafts with a special
treatment to make our new
stick gloves attach to the shaft
to provide optimal grip feeling.
ZONE is using our social medias more and more, and a way to
reach more followers, gain contact with more fans and to spread
our words through out the social web is to integrate this on to
our products. This sticker is a call to our players to show us and
others what stick they are using. Hopefully, we will gain more
buzz online for our different models.
COMPOSITE
COMPOSITE+
CARBON FIBRE
LIGHT
ULTRALIGHT
SUPERLIGHT
AIR CONCEPT
LAMINATION
MODULUS
CURVE 1.0°
CURVE 1.5°
CURVE 2.0°
CURVE 3.0°
RIPPLE
RIPPLE CURVE
HOCKEY
11
FOCUS STUFF 15/16
1. STICK GLOVES – As said before, this is a new project for the sticks HOCKEY and GLOVESTICK.
They will be sold as single gloves, and will also be included when purchasing the GLOVESTICK.
Available in S, M and L.
2. GOALIE – The MEGA look on our different products have suited the market well, and the most
successful products might be the goalie wear. The ICON MEGA both in black/white and black/neon
orange have sold well. Now we’re launching our third look of the ICON MEGA in white and neon
yellow together with suitable masks. They are also synced with UNIHOC and the new colour of the
U3 goalie shoe.
3. TEAMWEAR – This part is close to our heart. We never design TEAMWEAR products without
testing and reviewing with our different teams. Some new items like apparel and a new towel arrive
in our MEGA range of products, and a lot is kept from last year just to maintain the ZONE 3-year
TEAMWEAR cycle. On the next page you find the important teamwear products and how long they
will stay in our range.
4. ACCESSORIES – As always, we try to add some image products in our range, and this year we
come with some nice eyewear combinations, headbands and a MEGA beach bag.
12
PRODUCT TIMELINE
Bagline MEGA black/white:
Until may 2016.
Sublimation set Charger/Metz:
Until may 2016.
Set Performance:
Until may 2016.
Track suit Wembley:
Until may 2016.
Track suit Reflector:
Until may 2017.
Track suit Runner:
Until may 2015.
Hood Unity:
Until may 2016.
Hood Teammate:
Until may 2016.
T-shirt Longsleeve Reflector:
Until may 2016.
Jacket Protection:
Until may 2016.
T-shirt MEGA:
Until may 2016.
Piquet Shirt Danny:
Until may 2016.
13
BLADES/GRIPS
SUPREME new colours:
Neon yellow (Medium)
Black (Air Soft Feel)
Bisbee blue (Air Soft Feel)
Coral (Air Soft Feel)
HYPER new colours:
Cerise (Air Soft Feel)
Neon yellow (Air Soft Feel)
Bisbee blue (Air Soft Feel)
Neon orange (Medium+)
SUPREME has become a legend
in our blade range and for the
coming year we expand our range
of colours with:
AIR grip new colours: the range of
our lightest gripband is increasing with
three more colours: coral, turquoise
and neon orange. Same grip material
as on the AIR sticks.
The feedback of the HYPER blade
was great from the market, so
more colours on this blade is a
natural step. Next year we add:
14
GOALIE
Goalie mask ICON 2,1 & 1,8 white/neon yellow/black:
two new designs on our goalie masks just as last year with
different cage designs.
Goalie set MEGA white/neon yellow/black: New design on
our popular ICON MEGA goalie set, with cordura details on the
knees and elbows. Same shape as before, just new colours.
Suitable with the new colour on the UNIHOC U3 goalie shoe.
15
ACCESSORIES
Towel MEGA: Finally we have been able to create a
new small towel for our different teams. New design
with our MEGA logo placement for best visual impact.
Size is 60x35 cm.
Headbands: Two new neon shiny headbands, one in
the mid size and one in the larger wide size.
T-shirt gamewinner: New white t-shirt with our
MEGA-logo for our teams and players worldwide.
Available in sizes XS-XXL and made in 100% cotton.
Hood Teammate: Since the Hood Unity has become
really popular in our assortment, we add another
colour with this design together with some small
panel adjustments on the hood. Available in 140cl, 160
cl, XS-XXL, as the previous Hood Tracker.
Matrix Kids & Junior: New colours of the Matrix
eyewear glasses, both in the kids and JR size.
16
ACCESSORIES
Stick gloves: A new invention from ZONE giving the
player a choice of skipping the gripband and playing
with sticky gloves instead. Available in sizes S, M, and L.
Not yet decided if the colour will be white or black.
Swimtrunks MEGA: We have been able to order a small
amount of swimtrunks, to have as a PR and marketing tool.
Something cool for our teams and players during their
traveling. Sizes in XS-XXL, nylon material.
17
BAGS
Bag line MEGA Neon yellow/pink: As last year, we produce a small batch
of shiny neon MEGA bags for 15/16. This year we believe in the combo neon
yellow/pink and just as last year it will be a “one shot” order for the stick
cover (two sizes) and a toolbag.
Beach bag MEGA: This is a great give
away, and a great marketing tool for all
customers. With a low price, this bag
could be used instead of plastic bags
in stores, but also during events/cups/
tournaments etc.
18
WE HOPE YOU LIKE THE NEW
ZONE COLLECTION 15/16,
BELOW YOU FIND THE IMPORTANT
DATES FOR THE NEW SEASON.
TIME TABLE SEASON 2015/2016
Stick sales samples: 1st of november, 2014.
The 4 pre-order dates: 31/12, 31/1, 28/2, 31/3.
The 4 pre-order delivery dates: week 25, week 29, week 33, week 37.
Product pictures: available from 1/5 2015.
www.zone.se update: release 15/6 2015.
First marketing campaigns: release 1/8 2015.
PRODUCT AND MARKETING QUESTIONS
Kalle Brännberg / Product Manager ZONE / [email protected]
SALES QUESTIONS
Torbjörn Jonsson / Brand Manager Renew / [email protected]
19