Showhouse Tour

National Showhouse Tour
Holiday House Showhouse. Traditional Home April 2011.
2013
In 2013, Traditional Home serves as the national media sponsor
of some of the best—and most highly trafficked—showhomes
in the country, all of which support local charities in their
respective markets. Let us open the door for you.
NATIONAL SHOWHOUSE TOUR 2013
C
ustom sponsorship and integration opportunities at these
2013 showhomes provide unique access to a design-conscious
audience of home enthusiasts and influential interior designers
while providing a marquee venue to showcase your brand.
American Red Cross Designers’ Showhouse
West Palm Beach, FL
Hampton Designer Showhouse
Sag Harbor, NY
JANUARY 24 – FEBRUARY 23, 2013
JULY 20 – SEPTEMBER 2, 2013
GA R A GE
BEDROOM 2
Traditional Home once again kicks off its annual Showhouse Tour in West Palm Beach,
which presents the ‘best of the best’ in interior décor and provides an opportunity for all
to experience fine living and exceptional home design.
For five years, Traditional Home has been the national media sponsor of the Hampton
Designer Showhouse, one of the east coast’s most prestigious showhomes. 30+ famed
designers showcase their innovative designs to more than 7,000 design enthusiasts
who tour the property during the six-week open house.
BA T HR OOM 2
CL O.
P OR CH
MUDR OOM
E NT R Y
• Opening Night Gala: January 23, 2013
S T UD Y
BEDROOM 1
UP
1
2
K IT C HE N
18
3
17
4
L IV ING
DINING
5
16
6
15
MA ST E R
BEDROOM
DN
BA T HR OOM 1
MA ST E R
B A T HR O O M
CL O.
P OW DE R
( POT ENT IA L AT T IC SPA CE)
F A MIL Y R O O M
14
7
9
8
11
• Opening Night Gala: July 19, 2013
13
10
12
• 5,000 visitors expected
P OW DE R
L INE N
• Proceeds benefit American Red Cross – Palm Beach chapter
• 7,000 visitors expected
• More information at www.redcrossshowhouse.com
2013 American Red Cross Designers’ Showhouse
First Floor Plan
Second Floor Plan
SCALE: 1/8" = 1'-0"
SCALE: 1/8" = 1'-0"
Rendering of the 2013 Hampton Designer Showhouse
• More information at www.hamptondesignershowhouse.com
O’More Designer Showhouse
Franklin, TN
Traditional Home Napa Valley Showhouse
Napa Valley, CA
APRIL 6 – 21, 2013
OCTOBER – NOVEMBER 2013
Local Nashville-area designers—all graduates of O’More College of Design—come together
to design a newly constructed home to benefit their alma mater. Located in historic
Franklin, TN, this 4,500 square foot home features 12 designer spaces to attract local home
enthusiasts in one of the country’s hottest design markets.
In fall 2012, Traditional Home transformed the private residence on the grounds of the
exclusive Cardinale Winery into Traditional Home’s first-ever Napa Valley Showhouse.
Traditional Home will return to Napa in 2013 for its second showhouse, with all proceeds
once again benefiting the Napa Valley Film Festival.
• Opening Night Gala: April 4, 2013
• Opening Night Gala: October 2013
• 5,000 visitors expected
• 3,000+ visitors expected
• Proceeds benefit the O’More College of Design
Courtyard View
• More information at www.omorecollege.edu/showhouse
09 . 24 . 12
Rendering of the inaugural 2013 O’More
Designer Showhouse
Front View
O'M or e Sh o w H ou se
2012 Traditional Home Napa Valley Showhouse at Cardinale Winery
Holiday House
New York, NY
APRIL 20 – MAY 5, 2013
OCTOBER – NOVEMBER 2013
“Greensboro’s Grandest House,” the Adamsleigh mansion, features 33 rooms, 10 bedrooms,
and totals 15,000 square feet. The estate covers 13.5 acres that include pools, a lake, tennis
courts, a stone gazebo and a five-car garage. It has been stated that Adamsleigh is North
Carolina’s second most impressive house, behind Biltmore in Asheville.
This historic Upper East Side mansion in New York City features a dazzling selection
of rooms from 20+ established designers to celebrate the holidays and life’s most
memorable moments.
• Opening Night Gala: April 19, 2013
• Opening Night Gala: October 2013
• 5,000+ visitors expected
• Home will open during High Point Market drawing furnishings-industry insiders and
designers from around the country
• Proceeds benefit the Junior League of Greensboro’s education initiatives
• Proceeds benefit the Napa Valley Film Festival
• More information at www.traditionalhome.com/napashowhouse
Designer Showhouse at Adamsleigh Estate
Greensboro, NC
• More information at www.juniorleagueshowhouse.com
• Proceeds benefit Southampton Hospital
• 5,000 visitors expected
• Proceeds benefit the Breast Cancer Research Foundation
Adamsleigh Mansion
Tobi Fairley for Traditional Home, Holiday House 2012
• More information at www.holidayhousenyc.com
NATIONAL SHOWHOUSE TOUR 2013
Lake Forest Showhouse. Traditional Home September 2011.
Greenhaven Showhouse. Traditional Home October 2011
Sponsor Benefits & Promotion
As a Showhouse Tour sponsor, your brand will be:
• Showcased in a marquee design space in one or more of the
most prestigious showhomes in the country
• Considered for editorial coverage in Traditional Home and/or
on traditionalhome.com (issue/dates TBD)
• Assured of brand inclusion in all event promotional materials,
press releases, invitations, etc.
• Included in social media campaigns
• Offered tickets to attend the opening night VIP gala and
open house
• Provided with a bonus full-page 4/color ad in the showhouse
journal (where applicable)
• Guaranteed inclusion on traditionalhome.com’s dedicated
Showhouse Tour page with link to your site
For more information, please contact your
sales representative or Beth Brenner, Publisher,
at 212.455.1275 or [email protected].
• Provided with the opportunity to distribute collateral material
• Granted access to the site to shoot photography and/or host
private events at the home(s) (additional costs may apply)
NOTE: Traditional Home’s 2013 National Showhouse Tour details, dates and
participating properties subject to change. Sponsorship based on approval from
Traditional Home editors and showhouse management. Sponsors are responsible
for providing selected products and shipping them to and from the showhouse.
Based on scope of integration, additional costs may apply.
1.13