mediterranean diet

THE NEW PYRAMID
OF THE SUSTAINABLE
MEDITERRANEAN DIET
MED DIET 4.0
In support of the Med Diet Expo Call: Time To Act
Idea and project: Arch. Loreto Papadia
Concept: Dott. Sandro Dernini
In partnership with:
Produced by:
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THE NEW PYRAMID OF THE SUSTAINABLE MEDITERRANEAN DIET
THE MED DIET 4.0 PROJECT
An itinerant and interactive installation, risen by the collaboration of the most eminent
international experts in the field, authorities and italian and international research centres, that
wants to promote a new model of Sustainable Mediterranean Diet, the MED DIET 4.0, reshaped
in a more contemporary vision on 4 dimensions: healthy, cultural, environmental and economic.
Certain health
benefits
Low environmental
impact
High socio-cultural
value
Positive effects on
the local economy
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Project: Studio Arch. L. Papadia
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THE NEW PYRAMID OF THE SUSTAINABLE MEDITERRANEAN DIET
THE INTERNATIONAL SCIENTIFIC COMMITTEE
The new and innovative scientific contents were developed by the International Scientific Committee of IFMeD International Foundation of Mediterranean Diet, with the technical and scientific support of CIHEAM-Bari and ENEA
in partnership with CIISCAM/Sapienza Università di Roma, with the aim to update the current traditional
Mediterranean Diet model and to lead it in the future as a sustainable contemporary way of life.


Elliot Berry – IFMeD President

Sandro Dernini – IFMeD Secretary
General; FAO/Forum on Mediterranean
Food Cultures
Giorgio Calabrese –

Roberto Capone – IFMeD
Hellenic Health Foundation, Greece
University of Gran Canaria, Spain

Scientific Committee IFMeD,
Hebrew University, Israel

Board, CIHEAM-Bari
President, Comitato Nazionale
per la Sicurezza Alimentare, Italy

Javier Aranceta - Sociedad

Carlo La Vecchia - Istituto di Ricerche

Rekia Belahsen - Université
Gulden Pekcan - Hacettepe

Dolorores Corella - University
 Massimo Iannetta - ENEA
Chouaib Doukkali, Morocco
Üniversitesi, Turkey

Agneta Yngve - Örebro University,
Sweden
Farmacologiche “Mario Negri” Milano

Xavier Medina - Universitat Oberta de
Catalunya/ ICAF, España
Española de Nutrición Comunitaria

Antonia Trichopoulou – IFMeD Board,
Lluis Serra Majem – IFMeD President,
of Valencia, España
 Lorenzo Maria Donini -

CIISCAM/Sapienza
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Suzanne Piscopo - University
of Malta
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THE NEW PYRAMID OF THE SUSTAINABLE MEDITERRANEAN DIET
THE CONCEPT
Putting, symbolically, the relationship among person and nature, society and the Planet at
the core of the Mediterranean diet. This means proceeding together and actively in order to
deal with and solve the complex issue related to globalization, in particular in the
Mediterraneum, and to the current unsustainable exploitation of natural resources.
‘‘A contemporary, sustainable and
balanced lifestyle that considers
an holistic, not only individual but
shared, well-being’’.
MEDITERRANEAN DIET: A MODERN WAY OF LIFE
The model of the MED DIET 4.0 is a balanced, various, active and sustainable
lifestyle, willing to be rediscovered not only by the scientific community, but by
everyone and especially the new generations. A ‘‘nutritional rule’’ that’s also a
‘‘rule of life’’, a research of equilibrium, health, wellness and social relations.
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THE NEW PYRAMID OF THE SUSTAINABLE MEDITERRANEAN DIET
THE SCIENTIFIC MODEL
THE 4 SYNERGYC DIMENSIONS OF THE MED DIET 4.0
POSITIVE EFFECTS
ON THE LOCAL ECONOMY
Promotion of the specific features of
italian and mediterranean regions
involved, in order to cheer up their
territorial assets through an
international dimension.
CERTAIN HEALTH BENEFITS
Promotion of the characteristics
of balance and variety of the
mediterranean diet and its
typical products, providing and
explaining nutritional
information.
HIGH SOCIO-CULTURAL VALUE
of the mediterranean diet as a
contemporary lifestyle, repository
of the cultural heritage, of the
traditions and of the knowledge
of every area.
LOW ENVIRONMENTAL IMPACT
The mediterranean diet as a
sustainable lifestyle, in order to
insert it in the core of the debate
on the new nutrition and
sustainability issues.
The mediterranean diet is much mode than a nutritional guideline, it’s not
only one of the way we can feed, but it’s the real expression of the variety of
mediterranean cultural and food systems, of his fresh and seasonal product
and of the way they are cooked, dished out and shared on the table.
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THE NEW PYRAMID OF THE SUSTAINABLE MEDITERRANEAN DIET
THE STRUCTURE
A luminous and impressive structure, innovative and enriched with multimedial contents
and videos, for a theatralization of the experience.
4
metres
of height
35
8
m3 of
volume
LCD/LED monitors and 4
high quality videowalls
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Progettazione:
Studio
Arch.
L. Papadia
Project: Studio
Arch.
L. Papadia
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THE NEW PYRAMID OF THE SUSTAINABLE MEDITERRANEAN DIET
TECHNICAL DETAILS
Made by a frame of iron and aluminium, the pyramid has characteristics of
lightness and modularity, that make it adaptable to every expositive area.
High quality
videoprojecton
(image and contrast)
42’’ display video
with LED tecnology
The structure is obliquely cut into two
sections:
• base: 1,20m (height)
• upper pyramid: 2,80 m (height)
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97
THE NEW PYRAMID OF THE SUSTAINABLE MEDITERRANEAN DIET
SPONSORSHIP OPPORTUNITIES
Be part of the change and join with us the history of the modern, healthy and sustainable
nutrition, reinforcing the mediterranean diet as a contemporary and sustainable lifestyle for
humanity and for the Planet.
MAIN PARTNERSHIP
Your brand and product protagonist of the
new mediterranean pyramid, as icon of the
mediterranean excellence, due to its various
nutritional benefits, but not only.
DIGITAL VISIBILITY
Give your brand a visibility in the
website of the project and in every
corporate communication.
PR & MEDIA RELATION
Let’s push your product and your brand
on national and international media,
thanks to a specific pr campaign.
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THE NEW PYRAMID OF THE SUSTAINABLE MEDITERRANEAN DIET
THE ROAD MAP
ROME: 1/07 - 7/09
Public opening of the installation and promotion
of its contents in the context of Gasometro 3.0
2015 edition.
EXPO Milan: 18/09
Presentation of the new pyramid of the
sustainable mediterranean diet during the
Wordl Mediterranean Diet Day.
MED DIET 4.0 ON TOUR
A national and international tour that will start in
septembrer and will reach over than 10 million
people.
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THE NEW PYRAMID OF THE SUSTAINABLE MEDITERRANEAN DIET
THE FIRST STAGE IN ROME: GASOMETRO
In july the pyramid will be presented to the public for the first time and it will be the star
of one of the most important places of culture and events during the Rome summer.
ROME
1/07- 7/09
GASOMETRO 3.0
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THE NEW PYRAMID OF THE SUSTAINABLE MEDITERRANEAN DIET
THE FIRST STAGE IN ROME: GASOMETRO
500.000
people
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THE NEW PYRAMID OF THE SUSTAINABLE MEDITERRANEAN DIET
GASOMETRO: the Dome
The geometry of the dome
symbolizes the balance,
the perfection and the
global dimentrion of the
mediterranean diet
VISIT THE
DOME IN
FIRST PREVIEW
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THE NEW PYRAMID OF THE SUSTAINABLE MEDITERRANEAN DIET
GASOMETRO: the Dome
The geodetic shaped structure, suitable for urban landscapes and wide-open areas, is
made by steel arches. The vault, completely customized, is covered with a Total Black tarp
that darken the interior of the pavillion from any light source.
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Diametre
Height
6,7
mt
Capacity
141
Area
mt
217people
893
Weight
m2
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kg
13
SPRIM Italia
Via Brisa 3, 20123 Milano
Tel: 02 45495838
Fax: 02 45495833
www.sprim.it
[email protected]
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