2016 media kit - Upscale Magazine

[ 2016 MEDIA KIT ]
Ultimate Success Experience
upscalemagazine.com
upscalemagazine.com
We will continually replenish our
pages with informative, objective
and provocative coverage of exciting,
entertaining and relevant issues to
support every aspect of our readers’
ever–changing lifestyle.
Our commitment is to remain a vital
resource for savvy, trendy and successful
African–Americans and to keep them
entertained, enlightened and encouraged.
Welcome to the next level.
Welcome to upscale
FLex & ShaniCe
THe SucceSSful experience
BLaCk LiveS
matteR
ISSUE
New Orleans
10 Years Later
South Carolina’s
Confederate Flag
Criminalization
of Blackness
10 aPPS
FoR the
SmaRt
ShoPPeR
AuGuST 2015
On our pages, you will find the latest
news in entertainment, beauty, fashion,
health, fitness and travel. It is more than
a magazine, it is a lifestyle. It is a place
to be empowered and inspired to live
loudly, learn smartly and embrace life
with passion.
PLUS Diana RoSS StRaight oUtta ComPton BmW 428xi gRan CoUPe PoRt antonio, JamaiCa
The SucceSSful experience
upscale is the ultimate
lifestyle magazine
addressing the needs
of stylish, informed
and progressive
African–Americans.
upscale
[ EDITORIAL VISION ]
upscalemagazine.com
Upscale Aug2015 Cover.indd 1
7/28/15 9:39 AM
[ MISSION ]
To provide information that
captivates, educates and motivates
our readers. To grow with each issue
and attain new levels of excellence.
To produce a publication that
exemplifies a high standard of
qualitative living. And, as we grow,
to establish long–lasting partnerships
with our advertisers and readers.
@upscalemagazine
upscalemagazine.com
[ DEMOGRAPHIC PROFILE ]
[ THE READER ]
upscale readers want the very best in every aspect of
their lives. From what they wear and drive to what
they eat and read, their tastes are discriminating
and diverse. They are independent and take pride
in being well informed. They are savvy and work
smartly, leaving plenty of time for fun and
extracurricular activities like entertainment and
travel. They are dedicated and committed to their
loved ones, showing their affection in the ways
they inspire, protect and care for them. Every step
they take is with purpose and brings them closer
to making their dreams a reality.
As they delve into each issue of informative,
thought–provoking and entertaining content, they
are provided with all they need to get the best of
everything. upscale is their guide to the good life—
something they are determined to have and enjoy.
GENDER
Female
Male
AGE
12–17
18–24
25–34
35–49
50–plus
MEDIAN AGE
0.4%
17%
42%
32%
8.6%
31
READERS WITH CHILDREN
4 & under
4–18 yrs.
21%
39%
HOUSEHOLD INCOME
$25K & under
$25K–50K
$50K & over
12%
39%
49%
AVERAGE HHI
RESIDENCE
House
Apartment
Condo/Townhouse
upscalemagazine.com
70%
30%
$68,500
59%
37%
4%
Age
EDUCATION
High School
College Graduate
Jr.College/Trade Technical
Graduate School
9%
49%
26%
19%
COMPUTER USE
Home
Office
School
Home & School
Home & Office
No Response
18%
38%
12%
19%
48%
2%
OCCUPATION
Business Owner
Professional
Blue Collar
34%
48%
18%
[ NATIONAL CIRCULATION ]
State
Total
Maine
New Hampshire
Vermont
Massachusetts
Rhode Island
Connecticut
New England Total
225
269
247
1,513
178
2,188
4,620
New York
New Jersey
Pennsylvania
Mid-Atlantic Total
26,842
4,618
12,129
43,589
Ohio
Indiana
Illinois
Michigan
Wisconsin
East North Central Total
6,343
3,546
11,762
7,482
1,131
30,264
Minnesota
Missouri
North Dakota
South Dakota
Nebraska
Kansas
West North Central Total
825
7,095
35
57
317
954
9,283
Delaware
Maryland
D.C.
Virginia
West Virginia
North Carolina
South Carolina
Georgia
Florida
South Atlantic Total
789
8,133
2,334
5,376
208
5,343
3,232
27,433
5,492
5,8340
Kentucky
Tennessee
Alabama
Mississippi
East South Central Total
1,472
2,620
2,475
1,305
7,872
Arkansas
Louisiana
Oklahoma
Texas
West South Central Total
883
811
906
13,547
16,147
Colorado
Montana
Idaho
Wyoming
Arizona
New Mexico
Utah
Nevada
Mountain
651
19
26
196
76
57
61
516
1,602
Alaska
Washington
Oregon
California
Hawaii
Pacific Total
Total All Regions
111
973
163
10,444
198
11,889
183,606
DISTRIBUTION
Subscriptions
Grocers
Drugstores
Bookstores
Airports
Promotions
41.20%
28.70%
6.02%
10.20%
6.40%
7.30%
Readers Per Copy
Total Readers
Rate Base
Circulation
5.1
930,627
175,000
182,476
[ 2016 EDITORIAL CALENDAR ]
JANUARY • FEBRUARY 2016 (FEBRUARY 2016 ISSUE)
The Black History Issue
Spas | Fitness | Carnival Events |
Special: Love & Romance
Closing
Material
On Sale
11/17/15
12/01/15
01/11/16
Closing
Material
On Sale
01/19/16
02/01/16
03/14/16
Closing
Material
On Sale
03/22/16
04/05/16
05/16/16
Closing
Material
On Sale
05/17/16
05/31/16
07/11/16
MARCH • APRIL 2016 (APRIL 2016 ISSUE)
Travel Issue
Hotels | Restaurants | Swimsuits
Special: Health + Fitness
MAY • JUNE 2016 (JUNE 2016 ISSUE)
Beauty + Style Issue
Money Matters | Black Music History |
Special: Fashion
JULY • AUGUST 2016 (AUGUST 2016 ISSUE)
Diversity Issue
Best Places to Live | Anniversary |
Television Reviews
Special: Entertainment Guide
SEPTEMBER • OCTOBER 2016 (OCTOBER 2016 ISSUE)
Best of the Best Issue
Education (HBCU's) | Auto Review |
Technology Splurges
Special: 25 Power Players
Closing
Material
On Sale
07/26/16
08/02/16
09/12/16
NOVEMBER • DECEMBER 2016 (DECMEBER 2016 ISSUE)
Holiday Issue
Hottest Gifts | Family Planning | Gadgets
Special: Cuisine
Editorial calendar subject to change
upscalemagazine.com
Closing
Material
On Sale
09/20/16
10/04/16
11/14/16
[ ADVERTISING RATES ]
1X
3X
6X
$12,842
$8,587
$6,421
$4,578
$2,156
$12,457
$8,209
$6,227
$4,126
$2,029
$11,688
$7,813
$5,843
$3,873
$1,904
$10,651
$6,421
$5,325
$3,595
$1,719
$10,227
$6,906
$5,167
$3,488
$1,685
$9,691
$6,476
$4,847
$3,270
$1,581
$8,460
$5,652
$4,229
$2,930
$1,339
$8,205
$5,483
$4,101
$2,843
$1,330
$7,699
$5,144
$3,450
$2,667
$1,257
FOUR COLOR
Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
TWO COLOR
Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
BLACK & WHITE
Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
COVER POSITIONS
Second Cover
Third Cover
Fourth Cover
$15,504
$13,725
$18,604
•
•
•
•
10% Bleed Charge
2% discount for full cash payment on or before due date
All rates are commissioned at 15% for recognized agency
A
finance charge of 1.5% per month will be charged on all sums not paid within 30 days
• A
dvertisers will receive a 10% discount if payment of the total
contract amount is made contemporaneously with the executions of
this contract
Effective August 2015
Rate Card #26
*Digital Issue Rates Available Upon Request
upscalemagazine.com
[ MAGAZINE INTEGRATED
MARKETING OPPORTUNITIES]
We are offering those who purchase three or more ads in upscale
Magazine, the opportunity to tie into an array of high impact
Bronner Bros. platforms at a discounted cost:
• THE BRONNER BROS. INTERNATIONAL HAIR SHOW (2 SHOWS)
– Atlanta (Feb/August)
– Each show reaching between 50,000 and 100,000 attendees
• THE BRONNER BROS. BEAUTY SHOP/BARBER SHOP NETWORK
– 6,500 affiliated hair salons
– 3,500 affiliated barber shops
• SOCIAL MEDIA – BRONNER BROS.
– Facebook: Bronner Bros.
– Twitter: @bronnerbros
– Instagram: @bronner_bros
– Website: www.bronnerbros.com
Please contact your upscale Magazine Representative for additional
information and pricing on the above Integrated Opportunities.
upscalemagazine.com
[ MATERIAL SPECIFICATIONS ]
Mechanical Specifications
Digital Print Specifications
in. wide
x
in. deep
(live area)
in. wide
x
in. deep
(bleed area)
upscale magazine and Lancaster Premedia’s Content Management Services are
working together to allow advertisers to submit ad materials in many different
digital formats including native applications, PDFs and postscript. For a
complete listing of digital advertising material specifications, please visit www.
rrd-lpc.com/upscale. Or you can contact Content Management Services at
717-481-2894 (Monday–Friday, 8 a.m. – 4:30 p.m. EST) with any questions
regarding the preparation or submission of digital material.
Full Page
1/2 Page Horizontal
1/2 Page Vertical
1/3 Page Vertical
7.5" x 10.0"
6.5" x 4.6 25"
3.375" x 10.0"
2.125" x 10.0"
8.25" x 10.75"
8.25" x 5.375"
4.125"x 10.75"
2.875" x 10.75"
Page Size
Spreads
2–Page Spread
1/2 Page Horizontal
15.5" x 10.0"
15.5" x 4.6 25"
16.625" x 10.75"
15.5" x 4.6 25"
SUBMISSION GUIDELINES:
Files can be submitted on CD-ROM and must include a printout with the
publication name, issue date and list of the contents of the supplied disks.
FTP services are also available; call for information. Additional fees apply for
FTP services. All documents must be built to the bleed dimensions as required
by the publisher for the ad space reserved. 1/8” bleed must be included on
all four sides of the document. Documents must be built with no live type
within 1/8” of trim size. Do not include trim marks, bleed marks, register
marks or any other matter on ad files. All unused pasteboard items must be
removed. Configure files as single–page documents. Break spreads into left–and
right–hand single pages. Do not use MultipleMaster or True Type fonts. All file
formats must be in CMYK color space unless the advertiser is running a paid
spot color(s) and has made prior arrangements with the magazine. ICC Profiles
should not be embedded for color matching. Files should conform to SWOP
guidelines. Total area density should not exceed 300%. To ensure proper receipt
and processing, we strongly recommend visiting www.rrd-lpc.com/upscale and
downloading the “digital file submission checklist,” filling it out and sending it
along with your materials.
1/6 Page Vertical
1/6 Page Horizontal
LABELING:
All materials submitted for upscale should include the advertiser’s company
name, the name of the company's product, the issue in which the ad should
appear, as well as a production contact name, address, e-mail address, and
telephone number.
1/12 Page Square
2.25" x 4.65"
4.65" x 2.25"
2.25" x 2.25"
Printing: Web offset (SWOP)
Binding: Perfect
Publication Trim size: 8.0” x 10.5”
(Allow 0.5” safety within final trim for live matter)
Bleed Size: 8.25” x 10.75”
Website Specifications
in. wide
x
in. deep
(live area)
Top
Top Slider
Side Bar
Side Bar
Side Bar
Bottom
728 x 90 pixels
1170 x 350 pixels
300 x 250 pixels
300 x 600 pixels
160 x 600 pixels
970 x 110 pixels
Resolution: 150 dpi (RGB)
upscale
* MO’NIQUE RETURNS * LAS VEGAS FOR FIGHT NIGHT * INTERNATIONAL JAZZ DAY
TAX RETURNS *
THE SUCCESSFUL EXPERIENCE
BEAUTY & STYLE
THE SUCCESSFUL EXPERIENCE
PREFERRED COLOR GUIDANCE:
A contract-quality color proof, such as a Kodak Approval or Iris digital proof,
approved by the publisher and printer for on-press guidance of each page, is
recommended. Color proofs must conform to SWOP standards and should
be produced on publication-grade paper stock. All supplied color proofs must
include a color bar that enables solid density and mid-tone dot gain readings.
A color swatch file is available for download at www.rrd-lpc.com/upscale.
Neither Lancaster Premedia nor upscale magazine will accept responsibility for
color reproduction if proofs are supplied that do not meet SWOP standards (i.e.
color copies and traditional laser print proofs). More information on SWOP
standards can be found at www.swop.org.
Marketplace
Sizes
HOT FRAGRANCES FOR
SPRING / THE ALLURE OF
TRINIDAD / BEAUTY TIPS
FROM THE CATWALK
PORSHA
WILLIAMS
10
TOP CARS WORTH
DRIVING NOW:
BMW M4 COUPE
ROLLS-ROYCE
CADILLAC ATS
& MORE
PG 72
ON BEING
FIERCE, BOLD &
BEAUTIFUL
PG 46
BOBBI KRISTINA
APRIL 2015
DELIVERY:
Files and color guidance for all ads should be sent to: RR Donnelley, Content
Management Services, RE: upscale, 216 Greenfield Rd., Lancaster, Pa., 17601.
Telephone: 717-481-2894 • Fax: 717-481-2854.
THE TRAGEDY,
THE HOPE
AND WHAT’S
NEXT FOR
THE FAMILY
APRIL 2015
PG 68
PLUS
SKYLAR DIGGINS / MISTY COPELAND / UZO ADUBA
STEPHEN BISHOP / JUNE AMBROSE / IMAN
Upscale Mar-April 2015_COVER_FINAL.indd 300
upscalemagazine.com
3/19/15 3:34 PM
[ DIGITAL ISSUE OPTIONS ]
•
BANNER ADVERTISING SUPPORT
– Margin Advertisements
• CUSTOM ADVERTISING / SPONSORSHIP OPTIONS
– Slide Show
– Gate Fold
– Slide Out Page
– Barn Doors
– Blow-Ins
– Call Back Cards
•
ADVERTISER INDEX
– A unique advertiser index that provides quick and easy access to all the ads in a publication.
•
MULTIMEDIA SUPPORT
– Custom Video, Audio or Flash
Please contact your upscale Magazine Representative for
additional information and pricing on the above Digital
Issue Options.
upscalemagazine.com