Folie 1 - wirtschaftsblatt.at
Transcription
Folie 1 - wirtschaftsblatt.at
wirtschaftsblatt.at business and financial news media in Austria Keyfacts wirtschaftsblatt.at ¾ ÖWA [Österreichische Webanalyse] 11/08 – www.oewa.at Unique Clients: Visits: Page Impressions: Newsletters: Usetime per user: 361.167 1.058.575 3.782.678 75.000 00:06:14 Number 1 of economic-related media in Austria ¾ ¾ ¾ ¾ 7 up-to-date news channels semi-daily newsletter Morgenmail 07.00h & Marketmail 13.30h weekly special interest newsletter each Friday topics: investor / career / estate weekly IT-News newsletter Page 2 Wirtschaftsblatt.at – demographics bis 29 Jahre 26,9 29,6 30 bis 39 Jahre 40 bis 49 Jahre 20,3 50 bis 59 Jahre 12,4 über 60 Jahre 10,7 Matura Universität 42,7 0 5 10 15 20 25 30 35 40 45 Source: ÖWA plus, 2008 2. Quarter Page 3 Wirtschaftsblatt.at – Distribution in Austria 30,1 Wien 17,8 Niederösterreich 3,2 Burgenland 12,3 Steiermark 5,7 Kärnten 14,7 Oberösterreich 7,7 Salzburg 6,6 Tirol 1,8 Vorarlberg 0 5 10 15 20 25 30 35 Quelle: ÖWA plus, 2008 2. Quartal Page 4 International visits Austria 77,63% ¾ Germany 13,57% ¾ Swiss 1,51% ¾ United Kingdom 1,30% ¾ France 0,71% ¾ ¾ USA 0,65% Hungary 0,31% ¾ ¾ Italy 0,28% Netherlands 0,28% ¾ ¾ Romania 0,26% ¾ Quelle: Google Analytics November 2008 Page 5 Where does one look for business news? wirtschaftsblatt.at 1,69 derstandard.at 2,66 boerse-express.at 2,88 gewinn.at 3,31 diepresse.com 3,47 orf.at 3,47 onvista.de 3,57 kurier.at 3,84 0 1 2 3 4 5 Quelle: Websitetest 09/2008 meinungsraum.at Page 6 visits 1.11. – 30.11.2008 30,91% 69,09% new users returning users Page 7 Advertising possibilities ¾ Banner ¾ Leaderboard ¾ Skyscraper ¾ Sitelink ¾ Advertorial ¾ Rectangle ¾ Sitebar ¾ Wallpaper ¾ PDF-Trailer ¾ Silent Ad ¾ Navigation Ad ¾ Video / Adstream Page 8 Banner Advertising format ¾ ¾ Banner The fullsize banner is the classic among online advertisements. The advert may be defined to a specific time as well as to a target group. Format 486x60 pixel, max. 25kb cpm homepage:Euro 45.cpm channel: Euro 35.cpm RoS: Euro 25.prices excl. VAT Page 9 Leaderboard Advertising format ¾ ¾ Leaderboard A leaderboard is a banner in a large format. It appears at the whole upper area of the screen. The eye-catching positioning and the enormous size assures huge attention. Format 728x90 pixel, max. 40kb cpm homepage: cpm channel: cpm RoS: Euro 65.Euro 55.Euro 45.- prices excl. VAT Page 10 Rectangle Advertising format ¾ Rectangle A rectangle is directly placed in the content of the site. Because of its size it is especially eyecatching. It is possible to place the rectangle at our homepage, at any topic or as a run of site booking. ¾ Format 300x250 pixel, max. 40kb cpm homepage: cpm channel: cpm RoS: Euro 75.Euro 65.Euro 55.- prices excl. VAT Page 11 Skyscraper Advertising format ¾ ¾ Skyscraper With a skyscraper advertorial your message will be placed directly besides the editorial articles – exactly where our users mainly reside. Format 120x486 pixel, max. 40kb cpm homepage: cpm channel: cpm RoS: Euro 65.Euro 55.Euro 50.- Prices excl. VAT Page 12 Sidebar Advertising format ¾ ¾ Sidebar A sidebar offers you a large-area presence directly at our homepage. Your advertising material adjusts to any screen area and therefore it assures an optimal presentation. With a sidebar you can create a perfect synergy between your print- and your online subject. Format 100% free space cpm homepage:Euro 90.cpm channel: Euro 80.Prices excl. VAT Page 13 Wallpaper Advertising format ¾ ¾ Wallpaper A wallpaper is an extremely efficient marketing tool with an excellent response. This format combines the formats bigsizebanner and skyscraper. Format 728x90 pixel, max. 40kb 160x600 pixel, max. 40kb cpm homepage:Euro 100.Prices excl. VAT Page 14 Channel branding Advertising format ¾ Channel branding Promote your brand at any area of wirtschaftsblatt.at. We place your brand conspicuously at an appropriate channel as well as in every editorial article of this channel. Thus you can optimally reach your target group. ¾ ¾ ¾ Format 300x50 pixel max. 25kb Duration 1 month Price € 2.500,Prices excl. VAT Page 15 Branding Advertising format ¾ ¾ ¾ ¾ Content Ad color our homepage with your own CI colors including 4 advertisign formats Format Duration 1 day Price € 3.800,Prices excl. VAT Page 16 Navigation Ad Advertising format ¾ Navigation Ad Place your advertising message exclusively and directly at the navigation bar of the homepage of wirtschaftsblatt.at. Your message will be placed, where our users usually find the sub navigation. Your message will directly be linked with your homepage. ¾ ¾ ¾ Format 85 characters Duration 1 day Price € 575,Prices excl. VAT Page 17 Exclusiv Sponsoring Advertising format ¾ ¾ ¾ ¾ Exclusive Sponsoring highly attractive placement in the navigation bar of wirtschaftsblatt.at. The picture or text is linked to a special designed landingpage Format 130 x 25 Pixel, max. 5kb Duration 1 day Price € 575,Prices excl. VAT Page 18 Silent Ad Advertising format ¾ Silent Ad With silent ads you can precisely achieve your respective target group. Place your brand exclusively and straightly at the navigation of the channels of wirtschaftsblatt.at. Your branding will be linked with your homepage. ¾ ¾ ¾ Placement homepage max. 250x25 pixel or 150 x 25 pixel Duration 1 month Price € 2.750,Prices excl. VAT Page 19 Survey Advertising format ¾ Survey The survey contains one question and up to four possibilities for the answers. We produce and program the survey. ¾ Evaluation incl. reporting of the absolute figures ¾ Placement channel & RoS promotion ¾ ¾ Duration 1000 answers Price € 1.990,Prices excl. VAT Page 20 Lottery Advertising format ¾ Lottery Your lottery contains max. 10 questions incl. answers plus graphics & text in coordination with wirtschaftsblatt.at. ¾ ¾ ¾ ¾ We produce the lottery, announce it and promote it continuously. Placement Gewinnspiel, Bewerbung RoS Duration 1 month Price € 2.900,Prices excl. VAT Page 21 Sitelink Advertising format ¾ ¾ ¾ ¾ Sitelink A Sitelinkis a seeming editorial format. Your information will be placed on our homepage with a title and a short announcement and will directly be linked to your web page Placement Picture: 110x73 pixel 35 chars Headline & 110 chars teaser Duration 1 week Price € 3.750,Prices excl. VAT Page 22 Advertorial Advertising format ¾ ¾ ¾ ¾ Advertorial The Advertorial links to an article or to a slideshow. Your information will be placed on our channels with a title, a short announcement and a picture and will be linked with a microsite. You can freely create the content of the microsite. Placement Homepage or channel Duration 1 week Price € 4.250,Prices excl. VAT Page 23 Newsletter Advertising format ¾ ¾ ¾ ¾ Newsletter Place your ad at our popular email newsletter, which will be delivered to our subscribers on a semi-daily basis. The message of your ad will achieve a great many users already from 7 am. It will be sent to 27,5000 subscribers. Options Banner 468x60 max. 25kb or textlink Duration 1 week Price € 1.500,Prices excl. VAT Page 24 Kontakt Géza Dunzer Online Sales Manager Tel.: +43 1 601 17 - 515 Fax: +43 1 601 17 - 363 [email protected] www.wirtschaftsblatt.at Kurt Bauer Technical Sales Online Tel.: +43 1 601 17 - 192 Fax: +43 1 601 17 - 363 [email protected] www.wirtschaftsblatt.at Page 25