Folie 1 - wirtschaftsblatt.at

wirtschaftsblatt.at
business and financial news media in Austria
Keyfacts wirtschaftsblatt.at
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ÖWA [Österreichische Webanalyse] 11/08 – www.oewa.at
Unique Clients:
Visits:
Page Impressions:
Newsletters:
Usetime per user:
361.167
1.058.575
3.782.678
75.000
00:06:14
Number 1 of economic-related media in Austria
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7 up-to-date news channels
semi-daily newsletter
Morgenmail 07.00h & Marketmail 13.30h
weekly special interest newsletter each Friday
topics: investor / career / estate
weekly IT-News newsletter
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Wirtschaftsblatt.at – demographics
bis 29 Jahre
26,9
29,6
30 bis 39 Jahre
40 bis 49 Jahre
20,3
50 bis 59 Jahre
12,4
über 60 Jahre
10,7
Matura Universität
42,7
0
5
10
15
20
25
30
35
40
45
Source: ÖWA plus, 2008 2. Quarter
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Wirtschaftsblatt.at –
Distribution in Austria
30,1
Wien
17,8
Niederösterreich
3,2
Burgenland
12,3
Steiermark
5,7
Kärnten
14,7
Oberösterreich
7,7
Salzburg
6,6
Tirol
1,8
Vorarlberg
0
5
10
15
20
25
30
35
Quelle: ÖWA plus, 2008 2. Quartal
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International visits
Austria 77,63%
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Germany 13,57%
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Swiss 1,51%
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United Kingdom 1,30%
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France 0,71%
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USA 0,65%
Hungary 0,31%
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Italy 0,28%
Netherlands 0,28%
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Romania 0,26%
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Quelle: Google Analytics November 2008
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Where does one look for business news?
wirtschaftsblatt.at
1,69
derstandard.at
2,66
boerse-express.at
2,88
gewinn.at
3,31
diepresse.com
3,47
orf.at
3,47
onvista.de
3,57
kurier.at
3,84
0
1
2
3
4
5
Quelle: Websitetest 09/2008 meinungsraum.at
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visits 1.11. – 30.11.2008
30,91%
69,09%
new users
returning users
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Advertising possibilities
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Banner
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Leaderboard
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Skyscraper
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Sitelink
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Advertorial
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Rectangle
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Sitebar
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Wallpaper
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PDF-Trailer
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Silent Ad
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Navigation Ad
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Video / Adstream
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Banner
Advertising format
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Banner
The fullsize banner is the classic among
online advertisements. The advert may be
defined to a specific time as well as to a
target group.
Format
486x60 pixel, max. 25kb
cpm homepage:Euro 45.cpm channel: Euro 35.cpm RoS:
Euro 25.prices excl. VAT
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Leaderboard
Advertising format
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Leaderboard
A leaderboard is a banner in a large format.
It appears at the whole upper area of the
screen. The eye-catching positioning and
the enormous size assures huge attention.
Format
728x90 pixel, max. 40kb
cpm homepage:
cpm channel:
cpm RoS:
Euro 65.Euro 55.Euro 45.-
prices excl. VAT
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Rectangle
Advertising format
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Rectangle
A rectangle is directly placed in the content of the
site. Because of its size it is especially eyecatching. It is possible to place the rectangle at our
homepage, at any topic or as a run of site booking.
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Format
300x250 pixel, max. 40kb
cpm homepage:
cpm channel:
cpm RoS:
Euro 75.Euro 65.Euro 55.-
prices excl. VAT
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Skyscraper
Advertising format
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Skyscraper
With a skyscraper advertorial your message
will be placed directly besides the editorial
articles – exactly where our users mainly
reside.
Format
120x486 pixel, max. 40kb
cpm homepage:
cpm channel:
cpm RoS:
Euro 65.Euro 55.Euro 50.-
Prices excl. VAT
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Sidebar
Advertising format
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Sidebar
A sidebar offers you a large-area presence
directly at our homepage. Your advertising
material adjusts to any screen area and
therefore it assures an optimal presentation.
With a sidebar you can create a perfect
synergy between your print- and your online
subject.
Format
100% free space
cpm homepage:Euro 90.cpm channel: Euro 80.Prices excl. VAT
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Wallpaper
Advertising format
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Wallpaper
A wallpaper is an extremely efficient
marketing tool with an excellent response.
This format combines the formats bigsizebanner and skyscraper.
Format
728x90 pixel, max. 40kb
160x600 pixel, max. 40kb
cpm homepage:Euro 100.Prices excl. VAT
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Channel branding
Advertising format
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Channel branding
Promote your brand at any area of
wirtschaftsblatt.at. We place your brand
conspicuously at an appropriate channel as well as
in every editorial article of this channel. Thus you
can optimally reach your target group.
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Format
300x50 pixel max. 25kb
Duration
1 month
Price
€ 2.500,Prices excl. VAT
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Branding
Advertising format
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Content Ad
color our homepage with your own CI colors
including 4 advertisign formats
Format
Duration
1 day
Price
€ 3.800,Prices excl. VAT
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Navigation Ad
Advertising format
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Navigation Ad
Place your advertising message exclusively and
directly at the navigation bar of the homepage of
wirtschaftsblatt.at. Your message will be placed,
where our users usually find the sub navigation.
Your message will directly be linked with your
homepage.
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Format
85 characters
Duration
1 day
Price
€ 575,Prices excl. VAT
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Exclusiv Sponsoring
Advertising format
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Exclusive Sponsoring
highly attractive placement in the navigation
bar of wirtschaftsblatt.at.
The picture or text is linked to a special
designed landingpage
Format
130 x 25 Pixel, max. 5kb
Duration
1 day
Price
€ 575,Prices excl. VAT
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Silent Ad
Advertising format
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Silent Ad
With silent ads you can precisely achieve your
respective target group. Place your brand
exclusively and straightly at the navigation of the
channels of wirtschaftsblatt.at. Your branding will
be linked with your homepage.
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Placement
homepage max. 250x25 pixel
or 150 x 25 pixel
Duration
1 month
Price
€ 2.750,Prices excl. VAT
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Survey
Advertising format
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Survey
The survey contains one question and up to four
possibilities for the answers. We produce and
program the survey.
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Evaluation incl. reporting of the absolute figures
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Placement
channel & RoS promotion
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Duration
1000 answers
Price
€ 1.990,Prices excl. VAT
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Lottery
Advertising format
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Lottery
Your lottery contains max. 10 questions incl.
answers plus graphics & text in coordination with
wirtschaftsblatt.at.
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We produce the lottery, announce it and promote it
continuously.
Placement
Gewinnspiel, Bewerbung RoS
Duration
1 month
Price
€ 2.900,Prices excl. VAT
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Sitelink
Advertising format
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Sitelink
A Sitelinkis a seeming editorial format. Your
information will be placed on our homepage
with a title and a short announcement and
will directly be linked to your web page
Placement
Picture: 110x73 pixel
35 chars Headline & 110 chars teaser
Duration
1 week
Price
€ 3.750,Prices excl. VAT
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Advertorial
Advertising format
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Advertorial
The Advertorial links to an article or to a
slideshow. Your information will be placed
on our channels with a title, a short
announcement and a picture and will be
linked with a microsite. You can freely create
the content of the microsite.
Placement
Homepage or channel
Duration
1 week
Price
€ 4.250,Prices excl. VAT
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Newsletter
Advertising format
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Newsletter
Place your ad at our popular email
newsletter, which will be delivered to our
subscribers on a semi-daily basis. The
message of your ad will achieve a great
many users already from 7 am. It will be
sent to 27,5000 subscribers.
Options
Banner 468x60 max. 25kb
or textlink
Duration
1 week
Price
€ 1.500,Prices excl. VAT
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Kontakt
Géza Dunzer
Online Sales Manager
Tel.: +43 1 601 17 - 515
Fax: +43 1 601 17 - 363
[email protected]
www.wirtschaftsblatt.at
Kurt Bauer
Technical Sales Online
Tel.: +43 1 601 17 - 192
Fax: +43 1 601 17 - 363
[email protected]
www.wirtschaftsblatt.at
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