Springs Window Fashions - Window Covering Manufacturers

Transcription

Springs Window Fashions
GRABER® CORDLESS BOTTOM-UP/TOP-DOWN
LIFT SYSTEM OPTION
Product Category: Cellular Shades
This cleverly designed lift system from Graber lowers a shade from the
top or raises it from the bottom. It maintains privacy while allowing
natural light to filter intimate spaces like bedroom or bathrooms. When
combined with the Cordless Lift System, this option is a safe alternative,
eliminating cords or chains that could entangle children and pets. It also
provides a more attractive, uncluttered appearance.
Engineers/Designers: Toralf Strand
GRABER® LIGHTWEAVES™ SOLAR SHADES
Product Category: Pleated and Roller Shades
Graber LightWeaves Solar Shades break new ground by taking solar
shades to a fashionable, residential level. LightWeaves filter and diffuse
light while maintaining the view to the outside, minimize glare on TVs
and computers while blocking damaging UV rays, and reduce heat transmittance to keep rooms cooler. LightWeaves are available in 40 fabrics,
ranging from light and dark colored solids to beautiful jacquard weaves.
Engineers/Designers: Michael Cech, Cecil Jeffers,
Dag Cecchetti, Julie Strasser
THE NOBILITY COLLECTION™ FROM GRABER®
Product Category: Drapery Hardware
Elegantly traditional or classically casual, Graber’s Nobility Collection
of Drapery Hardware transforms windows from simple to sensational.
Three dramatic, distinctive and timeless finishes in Antique Gold, Soft
Silver and Stone make the collection incredibly versatile. It also features specialty finishes like cream crackle. Additionally, the 11 finial
styles are designed for use with multiple pole diameters, including
13/8", 17/8" and 21/2".
Engineers/Designers: Designed in alliance with
Catellano Beltrame USA, Inc
GRABER® TRADITIONS™ WOOD SHUTTERS
Product Category: Shutters
Traditions Shutters are made from 100% North American hardwood, kiln
dried and molded in our Springs Wood Product facility. Unlike other
national shutter programs, Graber offers custom color matching. Our
expert technicians will provide a beautiful match to any paint or fabric
swatch provided. Graber also offers an exceptional lead-time of 10-15
business days and merchandising designed to express the depth and
warmth of Traditions Shutters.
Engineers/Designers: Yihong Zhang
GRABER® LIGHTWEAVES™ SOLAR SHADES
Product Category: Merchandising
The LightWeaves Solar Shades sample book and brochure guide decorators and consumers to a product based on their needs. If the sun overwhelms their television screen, they can easily flip to the “Glare” tab to
discover the LightWeaves solution. The brochure answers any questions
consumers may have, and directs them to Graber’s Web site for detailed
information about implementing this exciting product into their homes.
Engineers/Designers: Jill Kertula, Dori Desotell, Dawn Drotning
Royal Window Coverings
COLOR WASH™
Product Category: Verticals
Looking for something different and unique, take a look at our 2005
ColorWash collection. ColorWash is a patent pending innovative process
that Royal Window Coverings has developed. It combines neutral tones
with textured vinyl to create a delicate balance of color and light. Eight
patterns, from basic to unique, make up the 2005 ColorWash collection.
Shown are two new distinct styles, Lace and Naturals, in designer tone
colors. Add a touch of class to your window with ColorWash.
Engineers/Designers: Angelo Sudano
CONTRACT VERTICAL BINDER
Discover the advantages of the Royal Contract Vertical program. Within
this program, customers can seek out specific vertical product details and
may also choose from a variety of options that incorporate a vertical
blind. Inside this consumer friendly binder the following sample cards are
included: 1) Color Selector for Louvers 2) Louver Styles & Standard
Colors 3) Stock Vertical Blind Specifications 4) Vertical Blind
Specifications 5) Headrail Series V1000/V2100 Specifications
6) Headrail Series V3000/R7000 Specifications and 7) Headrail Series
S3000/V3010V3020/V3030/V3040 Specifications.
Engineers/Designers: Nathalie Valade, Collin Hamilton
ADVERTISMENTS
Royal Window Coverings print advertising campaign has reached a level it
has never been at before by advertising more frequently in various wellknown industry magazines such as Window Fashions and Draperies &
Window Coverings. Each advertisement is designed 100% in house by an
extremely creative design team. These advertisements have allowed Royal
to get into more consumers’ minds. Royal is more recognized now than
ever before, for it products, innovations and designs.
Engineers/Designers: Robert Nunes, Claudia Sears
CORNICE COLLECTION
Product Category: Specialty Applications
Royal has an extensive Cornice Collection of both wood and faux
wood designs that come in an array of colors. Each collection has an
assortment of three cornice styles with 12 or 13 color options. These
cornices can be placed on any type of window covering, from verticals
to mini blinds, adding a depth of elegance and warmth. It is important to note, that assembly of faux wood/PVC cornices is a patented
design process of Royal’s.
Somfy
LT-30R MOTOR WITH BUILT IN RADIO RECEIVER
Product Category: Motorization
Somfy introduces the industry’s First battery-powered motor with a built
in radio receiver. Radio Technology SOMFY (RTS) is integrated into
Somfy’s new LT-30R motor designed to automate roller shades, sheer
horizontal shades, and other roll-up style products. The built in radio
receiver eliminates the need for externally mounted receivers that require
additional space to install. The new LT-30R motor is compatible with
Somfy’s full range of RTS accessories that include a Telis handheld transmitter, Decora wireless wall switch, Chronis programmable timer and
home automation interfaces.
Engineers/Designers: Herbert Rodas
SEQUOIA VERTICAL BLIND
For the look of a real wood blind, look no further than Royal’s Sequoia
“wood like” style. The finish on this PVC vane is impeccable and is developed using a newly developed coextrusion manufacturing process, which
combines two or more colored materials to create a delicate balance of
color and light. This unique pattern comes in five “wood like” colors.
Sequoia is also offered as a matching 2" vinyl horizontal blind for the look
and feel of natural wood.
EMBOSSING FAUX WOOD DESIGNS
Product Category: Horizontal Blinds
Add a “touch of class” to any interior room décor. This horizontal collection of decorative embossed faux wood designs allows consumers
to personalize their home décor and add elegance and styling to any
room setting. Consumers can color coordinate to match their room
setting with designer color wide cotton tapes or with regular ladder
tape. This is quite a classy touch to a simple 2" horizontal blind.
VINYL ADJUSTABLE SHUTTER
The patented vinyl adjustable shutter is a perfect enhancement to any
room décor. This adjustable shutter has smooth louver rotation and provides superior light and airflow control without an obstructed view.
Additional benefits include: 1) Clear View; 2) Covers large window openings; 3) Moisture, mold and mildew resistant; 3) Aluminum reinforced for
larger sized panels; 4) Added insulation that forms a barrier against temperature fluctuations, keeping rooms cool in the summer and warm in the
winter; 5) No warping, chipping or cracking; 6) Never requires painting,
staining or sanding; 7) Easy to clean and maintain; 8) Best quality vinyl,
high impact PVC, will not discolor due to UV rays and 9) Available in
2½" and 3½" louver sizes.
Engineers/Designers: Angelo Sudano, Danny Allen
The Ultimate Install
FLOATING HEADER
The Floating Header is a unique inside mount window center support system designed to give the needed support for window treatments in large,
arched, angle top and garden windows. The painted Floating Header is
made from high quality steel and can be completely hidden or left
exposed. Each Floating Header is custom made for a precise fit. The
Floating Header can be made up to 168"! Four systems available. A
unique solution for unique windows!
Engineers/Designers: Chuck Hollenbeck
Comfortex Window Fashions
COMFORTEX BLIND CRAFTER
EXCLUSIVE SAMPLING
Developing “exclusivity” for dealers in the window treatment industry can
be difficult to achieve. Comfortex BlindCrafters is an exclusive dealer
brand for Comfortex; therefore, a unique sampling was needed to project
this to the end consumer. To better define and further establish the
BlindCrafter brand, Comfortex launched BlindCrafter exclusive sample
books and products in June 2004. BlindCrafter sample books and
BlindCrafter Exclusive Products position Comfortex BlindCrafter Centers as
the premier destination in custom window treatment shopping.
BlindCrafter sample books help create a differentiated store environment.
They feature a unique exterior design while the inside text educates customers on the benefits of shopping at a BlindCrafter Center. The books
also reserve premium space to display BlindCrafter Exclusive Products.
BlindCrafter sample books are currently available in the cellular and
pleated, wood alloy and Roman shade product lines. Sheer vertical, sheer
horizontal and cellular vertical books will be released in 2005.
BlindCrafter Exclusive Products increase the competitive abilities of
BlindCrafter Centers. The following were released in 2004: 18 cellular
colors in three stylish fabrics-Symphony Linen, Symphony Faux Finish
and Symphony Highlights with StainAway; four unique and popular
Shangri-La Sheer Horizontal colors; four unique and popular HarmonyTM
Cellular Vertical colors; and an exclusive valance design for Woodwinds
Wood Alloy Blinds.
Engineers/Designers: Shane Brunell, John Fitzgerald, Vinny Grosso,
Lori Jurcsak, Allison Kosier and Corina McRee
SYMPHONY® HIGHLIGHTS WITH STAINAWAY
Consumers increasingly require household furnishings be protected from
stains and other household accidents in order to maintain their value and
beauty. In a “messy” world with kids, pets and everyday accidents,
shades built with Symphony Highlights Cellular Fabrics with StainAway
repel stains and protect the beauty of the fabric. Symphony Highlights
with StainAway is a fabric developed exclusively for Comfortex
BlindCrafter Centers. This energy efficient double honeycomb fabric features a shimmering highlight with an extra level of stain protection on the
interior side of the shade. Symphony Highlights with StainAway allows
BlindCrafters to offer their customers an enhanced level of protection from
every day dirt and stains such as wine, ketchup and coffee. Additional
advantages of Symphony Highlights with StainAway include water and
liquid resistance, which allows stains to release more easily, dust repellence, air pollution resistance, heat and humidity resistance and a longer
product life.
Engineers/Designers: Jim Baras, Shane Brunell,
Kevin Hoyt, John Fitzgerald
SARATOGA SOFT SHUTTER
Plantation shutters are a highly popular window covering option; yet,
many consumers are still seeking the beauty and light control of fabric.
This demand inspired the Comfortex design team to combine beauty and
the softness of fabric with the traditional shape and light control of shutters to create the Comfortex Saratoga Soft Shutter. Comfortex prides itself
in the versatility of the Saratoga Soft Shutter. Clear Mylar louvers are
wrapped in fabric and can be moved in any direction–like a traditional
shutter–through the use of a discreet lever. Room darkening are available
in 2½", 3½" and 4½" louver sizes and with 40 exciting fabric options.
The color of the Saratoga Soft Shutter panel coordinates with the fabric
and resists chipping, scratches and warping.
Engineers/Designers: Shane Brunell, Richard Watkins,
Ray Randall, Tom Marusak
COMFORTEX BLINDCRAFTER
CREDIT CARD PROGRAM
More than ever before, consumers are relying on financing to help them
make their purchases for their homes. Comfortex teamed up with credit
industry leader General Electric Credit Corporation to launch a private
label consumer finance program: the Comfortex BlindCrafter Credit Card
(CBCC). CBCC is perfect for the independent window fashion retailer
looking to effectively compete against larger national chains and big
stores where financing offers are the norm. The CBCC provides a financing program that is attractive to both BlindCrafter dealers and consumers.
The CBCC provides customers with financing options ranging from 90
days to 24 months with no interest, no payments and same as-cash
options. The card prominently features the BlindCrafters logo in addition
to retailer name. This generates brand awareness and increases customer
loyalty for repeat purchases. Once enrolled in the program, BlindCrafters
receive a transaction terminal, comprehensive training and POP materials
including posters, window clings, counter cards and consumer
brochures–all free of charge. Comfortex further supports these materials
with logos, advertising slicks and web site promotion. An introductory
offer allows BlindCrafters to offer their customers six months of no interest and no payments at zero dealer cost.
Engineers/Designers: Shanley Alber, Laura Baker, Jim Boucher,
John Fitzgerald, Corina McRee
SHANGRI-LA® DOOR DESIGN WINDOW SHADINGS
Product Category: Alternate Shading Products
For decades, window fashion professionals have tried to cover side windows and French doors easily. Today’s options are often bulky with cumbersome hardware options. For these similar windows, Comfortex developed Shangri-La DoorDesign Window Shadings. Unlike other window covering styles, the Shangri-La DoorDesign fabric is attached to the window
frame or door with unobtrusive hinges. This allows homeowners to
securely adjust the vanes from open to closed to anywhere in between.
They also enjoy added privacy provided by the Shangri-La fabric while
allowing light to filter through without a large head rail to ruin the view.
The Shangri-La DoorDesign option is available with 2" and 3" vane width
fabrics in over 25 light filtering and room darkening colors.
Engineers/Designers: Vinny Grosso, Tracy Sicko, Richard Watkins
COMFORTEX SELLING SYSTEM
For small independent retailers, space may be at a premium in a showroom or shop-at-home environment. Books and portfolios are often difficult for retail locations to store or for shop-at-home decorators to maneuver into a client’s residence. Selection is then limited and lost sales
become a potential problem. To make it easier for dealers to showcase
Comfortex Window Fashions in either a traditional retail or shop-at-home
setting, Comfortex developed the Comfortex Selling System (CSS). The
CSS features seven major product lines in four sample books: The
Signature Collection of Cellular and Pleated Shades, Sheer Solutions featuring Shangri-La Sheer Horizontals and Stardust Soft Sheer Verticals,
Serenade Roman Shades with Sonata Sunscreens and Woodwinds Wood
Alloy Blinds and Specialty Shapes. The CSS fits into a custom designed
wheeled storage bag for easy transporting to and from home appointments. All four books feature a sleek linear shape, a subtle color palette,
which allows the fabrics and wood colors to stand out, inspiring photography and descriptive text, which explains the hardware options and benefits of every Comfortex product line.
Engineers/Designers: Shanley Alber, Shane Brunell,
Denise Densmore, John Fitzgerald, Corina McRee, Vinny Grosso,
Lori Jurcsak, Allison Kosier
BREAK THROUGH CORD CONNECTOR
When window cords are within reach, young children or a beloved pet
may become entangled and accidentally strangle themselves.
Unfortunately, not all consumers can afford the financial upgrade associated with today’s cordless shade systems. That is why Comfortex developed the Break Through Cord Connector for cellular and pleated shades.
The Comfortex Break Through Cord Connector is designed to come apart
when force is applied from the top should a child or pet become wrapped
in the cord. Two pieces of plastic attach to the cords that hang down
from the head rail. The plastic pieces snap together, with Velcro enhancing the grip. The two cords essentially become one. The user pulls that
combined cord to raise or lower the shade. If even a slight amount of
weight is applied inside the loop above the cord connector, the device
breaks apart and opens the loop. A choking tragedy is averted! The Break
Through Cord Connector meets all American National Standards Institute
(ANSI) and Window Covering Manufacturers Association (WCMA) safety
standards. The Break Through Cord Connector is used on all Comfortex
Cellular Shades with Universal Hardware.
Engineers/Designers: Richard Watkins, Ray Randall,
Shane Brunell, Tom Marusak
ULTIMATE WINDOW SHADE MAKEOVER
To increase national brand awareness of the Comfortex BlindCrafter Dealer Network,
Comfortex developed an exclusive nationwide promotional event: the Ultimate
Window Shade Makeover (UWSM). The program generated consumer interest by
capitalizing on the current national craze of home makeover themes. The promotion
was a great success for participating BlindCrafter dealers. The UWSM resulted in
the following statistics: 2,500 news story placements, 58 million consumer impressions, 1,000 leads sent to Comfortex BlindCrafter dealers, sales/profit gains for
47% of participating dealers. BlindCrafters were supplied with a turnkey implementation package, which included merchandising, advertising and training materials.
Store merchandising materials included a ballot box, banners, posters, static cling
window decals, balloons and “Ask Me About” stickers. Advertising materials included radio commericals, television commercials, direct mail pieces, advertising slicks,
flyers and consumer informational brochures. In addition, store personnel were provided with a comprehensive “Success Guide” detailing the step-by-step implementation of the Makeover promotion. All materials prominently featured the Ultimate
Window Shade Makeover logo materials and graphics designed to capture attention
and generate excitement. Corporately funded national shelter magazine advertising
and web advertising supported the promotion.
Engineers/Designers: Shanley Alber, Laura Baker, Denise Densmore,
John Fitzgerald, Lori Jurcsak, Allison Kosier, Corina McRee
Techniku
Z-WAVE RF MODULE
Experience the future of window covering automation today with
Techniku’s revolutionary Z-Wave RF Module. Using open-protocol technology, this RF solution integrates with all Techniku systems including
horizontal and vertical blinds, shutters, draperies and cellular and
pleated shades. With premiere two-way communication and advanced
routing capabilities, Z-Wave technology provides simple and seamless
integration of a variety of home appliances including window coverings,
lighting, HVAC, and A/V systems to operate in concert... without limits.
Catch the Z-Wave!
Engineers/Designers: Dan Huber
RollEase Inc
RACEWAY SYSTEM
Product Category: Pleated and Roller Shades
The new Raceway System speeds roller shade fabrication making installation a snap. Easy to use universal internal brackets slide into headrail.
Ships fully assembled. Remeasuring on-site to position mounting brackets
not required. Patented mounting brackets do not allow light to bleed over
top of rail and brackets can be installed during early construction phase
with shade kept away from dirt/dust. Just before occupancy the clean
shade is easily snapped in/out of the brackets.
Engineers/Designers: Joseph Zakowski
Phifer Wire Products, Inc
SHEERWEAVE® STYLE 5000
Product Category: Alternative Shading Products
Phifer’s SheerWeave Style 5000 Jacquard line was inspired by nature
and created to take the function of interior sun control fabrics to a whole
new level. This collection of woven Jacquard fabrics filters harsh light and
controls the sun’s heat and glare. The new line of fabrics is woven with
diverse textures and rich colors and maintains the qualities that
SheerWeave fabrics are known for–unmatched durability, minimal maintenance and excellent outward visibility.
Engineers/Designers: Paula Deason
Levolor/Kirsch Window Fashions
KIRSCH STUDIO COORDINATES®
The new Kirsch Studio Coordinates collection of adjustable 13/8" metal
rods and poles was built on the Kirsch legacy of blending elegantly
designed products with functional innovation. A favorite among designers
for traversing light to medium weight pleated draperies; the interchangeable decorative poles make it easy to coordinate stationary drapery treatments. This update introduces 9 fabulous original finial designs by Kirsch
Designer, Ryan Bishop, featuring classic shapes embellished with intricate
details and coordinate with the newest home decor trends.
Engineers/Designers: Ryan Bishop
KIRSCH WOOD TRENDS™
This exciting update to the popular Kirsch Wood Trends collection
includes 10 new finial designs featuring timeless styling and carved
details new to the window industry. The collection of 17 total finial
designs is offered in 12 finishes, including new finishes–Black and
Walnut–two of the most increasingly popular finishes in home fashions.
The Kirsch Wood Collection offers the ability to coordinate windows with
other wood furnishings in the home.
KIRSCH SOFT VERTICAL SHADES SAMPLE BOOK
The Kirsch Soft Vertical sample book offers versatility to decorators and
can be used as a stand-alone book or be inserted in the existing Kirsch
LouverDrape® sampling book. This decorator-friendly book houses generous fabric swatches to illustrate the varying opacity levels available in this
program. The introduction of the Decorative Wood Valance is shown
throughout the book and is highlighted on a full page dedicated to the
many options available.
KIRSCH BUCKINGHAM™
New Styles with updated finishes to create a feeling steeped in grand tradition. The 2005 Buckingham update introduces twenty-five new intricately detailed finial, carved end caps, rings, brackets, holdback, scarf
holder and sconce designs and five new hand applied, multiple step finishes, including Brandywine, Mocha, Copper Penny, Antique Pewter, and
Old World White. The Kirsch Design Team, working with skilled High
Point furniture artisans, designed the new styles and finishes. Also included in this launch, is the winning design from the Kirsch Gallery Designer
of the Year, Melinda P. Conley, Fine Designs & Interiors. Her teacup
design that was inspired by crystal stemware is available in two new specialty contrast finishes: Old World White/Gold and Black/Ages Platinum
KIRSCH WOVEN WOODEN SHADES SAMPLE BOOK
The Kirsch Woven Wood sample book’s user-friendly presentation offers
diverse color and pattern options without overwhelming the consumer.
This decorator-friendly book houses generous, removable color swatches
to illustrate various reed designs and features specialty options shown in
luxurious room settings. Large Tailored EdgeTM fabric samples are removable to be paired with varying shade fabrics. With elegant photography,
the Kirsch Woven Wood book offers both décor inspiration and an
upscale solution for every room in the home.
Waverly
TAILORED ROMAN SHADE
Product Category: Curtains & Draperies
The Waverly Tailored Roman Shade is a revolutionary, attractive way to
decorate windows using a ready-made alternative to a once custom
only product. Each has a valance detail at the top that can be embellished with trim. There are six widths available to fit a variety of windows starting at 23" wide and up to 35" wide. The beauty of this product is that the hardware to mount the shade is sold separately from the
shade itself. This allows the consumer to install the hardware one time
but change the shade as often as she likes for a different look. The
shade attaches to the hardware with a heavy-duty Velcro adhesive
making it easy to remove and install. Dry-cleaning is recommended and
the cord is easily removable because it is attached with hooks to the
bottom rings on the back of the shade.
Hunter Douglas Window Fashions
THE ALUSTRA™ COLLECTION SAMPLING
Designed to be as distinct as the product collection and intended for
use in the home and at retail. All three components come with the
Alustra display. THE ALUSTRA MASTER SAMPLING KIT: Four sample
books with stunning photography and a business notebook with a
wealth of collateral that fits into easy-to-carry tote bag. Collateral
includes 24-page Photo Book of complete collection, consumer
brochures, pocket-guides, sell sheets, consumer communication cards,
ad slicks, and Alustra Reference Guide. THE ALUSTRA HAND SAMPLE
KIT: East-to-carry bag that folds out to display seven Alustra window
fashions. Features include coordinating fabric, see-through window and
gusset for easy access. THE ALUSTRA MEMO SAMPLE KIT: Samples of
each SKU, including Silhouette/Duette headrail finish card. Also
includes swatch recorder form and swatches can be recorded by calling
the Alustra Concierge hotline 1-877-ALUSTRA.
Engineers/Designers: The Alustra Team at Hunter
Douglas Window Fashions Division
product innovation award
best new style concept
most innovative overall design
THE ALUSTRA™ COLLECTION
The only complete collection of exclusive window fashions targeted to those growing number of Americans who
desire premium products for their homes, the Alustra Collection offers a high-style collection based on proven, timetested products and distinguished by exclusive fabrics, unique finishes, new dimensions, innovative systems and
distinctive accents. Priced 10 to 25% above existing window fashions, it includes:
ALUSTRA LUMINETTE® PRIVACY SHEERS: Five new sheers that match Alustra Silhouette® window shadings:
Silver Reflections, Gold Radiance and Voyant SheersTM, a softly woven textured sheer.
ALUSTRA SILHOUETTE® WINDOW SHADINGS: The five new sheer face fabrics mentioned above with complementing hardware finishes-including a silver-brushed aluminum and a soft gold metallic. Ultra Glide® retractable
cord system standard.
ALUSTRA DUETTE® HONEYCOMB SHADES: Five 1¼" fabrics: textured Angel Hair BrushstrokesTM, Brushstrokes
Eclipse®, Sheer WhisperTM, OpalescenceTM with mica. Gold Radiance and Silver Reflections hardware offered.
Variety of lifting systems; UltraGlide standard.
ALUSTRA VIGNETTE® WINDOW SHADINGS: Exclusive six-inch fold size in two fabrics–casual, textured TerrainTM
and lustrous VerandaTM. Room-darkening option. Standard fabric covered rotator rail and headrail.
ALUSTRA WOVEN TEXTURESTM SHADES: Innovative alternative to solar screen shades and woven woods,
20 unique natural-textured, light-filtering fabrics in Roman shades and window shades.
ALUSTRA GENUINE WOODS: Six solid ash finishes with TopShieldTM protective finish, options include 20 unique
tapes, 4½" valance and RetroLiftTM classic pulley system.
ALUSTRA MODERN PRECIOUS METALSTM Unique combinations of metal slats with solid wood 3 ½" valances,
headrails, bottom rails, tassels, tilt wands. RetroLift system option.
Engineers/Designers: The Alustra Colllection Team at
Hunter Douglas Window Fashions Division
NEW HOME™ COLLECTION PORTFOLIO AND CD
This portfolio and CD from Hunter Douglas are intended to be given to
the homebuyer by the builder once they purchase a new home and before
they have an appointment with the Design Center to select window coverings. This time frame varies from a few weeks to a few months and provides a rare opportunity to educate the homebuyer on what options they
have available when they get to the Design Center. Pre-educating the
homebuyer saves time. The Windows of Opportunity kit itself gives an
overview of the process and the options. Brochures with tips on Moving
In and other concerns are included as well as a general overview
brochure. A Worksheet helps get answers to basic questions about a
homebuyer’s window covering needs and is intended to be brought to the
Design Center appointment, or given to the Design Center in advance, to
help streamline the appointment. Prominently displayed in the kit, the CD
is the ideal digital guide to window covering selection–offering information
organized by: Design–covering a homebuyer’s needs for function and
design; Selections–reviewing window coverings available; Budget–including a mortgage calculator; and warranty.
Engineers/Designers: New Home Collection Team at Hunter Douglas
SHUTTER SAVVY BROCHURE
How do you convince a consumer of the value of the product you are selling, if they don’t really even understand that differences exist–and these
differences determine the price of the product? The Hunter Douglas
answer was to help consumers understand what the key differences are
in shutters so that they can each become a savvy consumer and make an
educated buying decision. The “How to Be Shutter Savvy” brochure is an
educational piece that guides the consumer through the seven key areas
they should evaluate when considering a purchase of interior shutters. It
helps shutter shoppers by providing them with a list of the questions they
should ask when making their selection as well as a checklist of benefits
to evaluate the shutter and the company they are buying from. Since it
was completed in May 2004 and made available to consumers, for free,
by calling the 800 number, more than 16,000 brochures have been distributed. Newspapers across 27 states have recognized the value of the
information presented in this piece and 496 newspaper articles have
appeared as a result for a total of more than 62 million consumer impressions. Not only has this tool been beneficial for consumers, but it has
been eye opening for window covering dealers who have also been struggling with understanding the value of all the new products entering the
shutter market today.
Engineers/Designers: Heritage Team at Hunter Douglas Wood Products
2004 PROVENANCE® WOODS SAMPLING
The updated Provenance woven woods offering is presented in two
books–one for grasses and reeds, one for wood and bamboo. Smaller and
lighter than previous sampling, yet comprehensive, the books feature
easy-to-remove fabric swatches than can be easily replaced. The twobook set also includes these valuable sales tools: opacity decks, consumer brochures and more.
Engineers/Designers: Hunter Douglas Designer Shades Marketing Team
ALTERNATIVE WOODS SATISFACTION
The Hunter Douglas Satisfaction Guarantee that comes with all Hunter
Douglas Alternative Woods Blinds ensures that they won’t fade, yellow,
warp or bow under any condition or they will be replaced-no questions
asked. This industry-first performance guarantee was supported by an
exciting collateral kit that educated dealers and consumers about the
advantages of Hunter Douglas Alternative Wood Blinds. At the heart of
the kit was an information folder with product facts and performance
data. Also included: easel-back counter card, brochures, Lucite brochure
holder, post cards, ad slick, hang tags, “Satisfaction Guarantee” stickers
for existing sample decks, coupon sheet and $25 advertising certificate.
Dealers have found this information extremely helpful in selling Hunter
Douglas Alternative Woods blind products to their customers.
Engineers/Designers: Hunter Douglas Window
Covering Division Guarantee Kit
CADENCE® VOLUME 2 SAMPLE PACKAGE
The Candence Volume 2 Collection Sample Package is ideal for both
retail and shop-at-home dealers. Lightweight and compact, it is unique
because it contains a working hand sample as well as 5½" high curved
vinyl removable feeler swatches and 3½" wide flat vinyl swatches along
with 23 swatches of the coordinating designer fabrics. A design system is
included to coordinate fabrics with blinds. Also unique, the complete
Candence Volume 1 Collection is sampled in the book. CR-ROM with
photography, ad slicks and consumer video are included. A custom and
modular display program is offered as well.
Engineers/Designers: Hunter Douglas Window Décor Division
SOMNER™ COLLECTION SAMPLE BOOK
The Somner Custom Vertical Blinds 377-SKU sample book is organized
by six distinct categories for vinyl plus fabric so that customers are easily
guided to the products that best suit them. The swatch decks are larger
and each removable deck contains privacy levels, relative cost, material
content and care instructions. Other features: inspiring lifestyle photography, designer presentation boards that help dealers lead the customer
through the design process and a color guide to narrow down preferences
quickly. Also included: sell sheet; consumer and Fast Fact brochures; CD
with ad slicks, photos and sales tools; and more.
Engineers/Designers: Hunter Douglas Window Décor Division
NEW TRIO® CONVERTIBLE SHADES SAMPLE KIT
Housed in a convenient carrying bag, the new Trio Convertible Shades
Sample Kit includes a sample book with a “pull-up” selection of vanes in
a Lucite holder. This is unique for window coverings in that it is fully protected and operational to show the unique function of the product. The
hand sample was made larger to more adequately represent how a shade
will look and function. Many dealers are using it for their showroom display shade and appreciate that all fabric colors in the line are represented
on the inside cover for reference.
Engineers/Designers: Trio Product Development Team at
Hunter Douglas Window Fashions Division
NO-MAGNET LOCKING SYSTEMS FOR PALM
BEACH™ CUSTOM SHUTTERS
Constructed of an “Outdoor Grade” vinyl compound, Palm Beach Custom
Shutters come in the LantanaTM style that eliminates the tilt bar and
PalmettoTM with the tilt bar. Traditionally, magnets have been used to
close shutter panels and hold them in place. Hunter Douglas is the first
in the industry to offer the NoMagnet Locking System, which uses an
adjustable tension feature. Benefits include: 1) Custom tension adjustment on-site by installer or customer. 2) Considerable time-savings on
installation. 3) Self-leveling feature that keeps panels level when horizontally closed. The No-Magnet Locking feature comes at no additional
charge. Also offered, new concealed louver caps inset into the louver to
eliminate visible lines.
Engineers/Designers: Hunter Douglas Palm Beach Custom Shutter Group
2004 LUMINETTE® PRIVACY SHEERS SAMPLE
BOOK MERCHANDISING KIT
The new Luminette® Privacy Sheers Sample Book Merchandising Kit
includes a lightweight book in an easy-to-use format with removable fabric decks and a systematic presentation. A photo book includes all-new
photography. A Folio Merchandising Kit for shop-at-home includes everything in the sample book with a stylish folio bag. Both kits come with a
convenient hand sample, Sheer AssuranceTM Guarantee, $100 first-time
buyer coupon, sell sheet, consumer brochures and postcards, ad slicks,
CD-ROM and Counterparts® Color Chart Update.
Engineers/Designers: Luminette Product Development Team
at Hunter Douglas Window Fashions Division
2004 LUMINETTE® PRIVACY SHEERS COLLECTION
This collection boasts new colors and three new sheer fabrics for the
casual decorating trend: Sheer Linen, for the subtlety of a smartly tailored
weave; Summer Breeze, with delicate, “barely-there” checks; and
Abstractions, which dances in the light with its contemporary, fluid pattern. Added to the existing fabrics the traditional, elegant Angelica, the
soft-textured Linea, the fine-lined Stria and the gently scrolled Filigree the
new fabrics bring the offering up to seven choices in updated whites, off
whites and neutrals. The Evening Star® option with room-darkening vanes
is offered on four fabrics. All fabrics include PowerGlide® option and
Accents by the YardTM cut yardage. The new fabrics are making significant contributions to the overall product line, claiming more of total
Luminette sales each month.
Engineers/Designers: Luminette Product Development Team
2004 NANTUCKET™ WINDOW
SHADINGS SAMPLE KIT
Nantucket window shadings is a collection from Silhouette window shadings that targets consumers who prefer a casual style at a more affordable price. Showcasing the largest offering ever–39 SKUs (including two
new fabrics), the new Picture Perfect Style Sample Kit is small, easy to
carry and includes a photo book. Each photo comes with feature/benefit
information and a statement that helps consumers “picture” their perfect
style. Also included: ad slick with $100 certificate, sell sheet, postcards,
consumer brochures, custom display/hand sample offer. Nantucket shadings have experienced remarkable growth and exciting consumer response
since the introduction of the new kit.
Engineers/Designers: Nantucket Product Development Team
2004 SILHOUETTE® SAMPLING UPDATE KIT
The 2004 Sampling Update for Silhouette Top-Down/Bottom-Up shadings
with the TiltAnywhereTM feature comes in a convenient three-paneled
dealer portfolio. Included in the kit: sell sheet, product booklet, Silhouette
Explained, consumer DVD, ad slicks with $100 coupon, Dealer’s choice
Display Offer, consumer booklet, counter card, BRC, installation DVD and
Installation & Care Guide. The kit also contains the Vignette® EveScapeTM
Room-Darkening Update.
Engineers/Designers: Silhouette Product Development Team
2004 HUNTER DOUGLAS HOLIDAY PROMOTION
The 2004 “It’s your home for the holidays!” Holiday Promotion offered
dealers an opportunity to capture new customer business during the preholiday selling season. The integrated promotion was supported by
national print and TV ads that reinforced the messages in the 2004
Holiday dealer kit. The kit included ads for TV, radio and print.
Participating dealers received special subsidies in the form of an ad certificate and a variety of customizable communication tools. Consumers
were given special financial incentives to purchase to the Holidays.
Engineers/Designers: Norm Malone, Director Marketing Programs;
Jean Bedrosian Manager, Marketing Programs Development
Lutron Electronics Co, Inc
SIVOIA QED ROLLER 64™
Sivoia QED roller 64 is the new roller shade system from Lutron that
incorporates Sivoia QED (Quiet Electronic Drive) technology in a significantly smaller footprint. Able to control up to 64 square feet of fabric,
Sivoia QED roller 64 features a compact electronic drive which fits in a
roller tube measuring 1.5 inches in diameter. Able to hide unobtrusively
in window jambs and pockets, Sivoia QED roller 64 fits easily into narrow
residential and commercial spaces.
Engineers/Designers: Window System Engineering Group
CADENCE® VOLUME 2 COLLECTION
WITH COORDINATING FABRICS
Cadence Soft Vertical Blinds feature a unique patented curved profile
with innovative form for a soft, three-dimensional appearance. Cadence
Volume 2 Collection boasts five new vinyl styles in 30 SKUs–all featuring SoftexTM, a texture process for soft look and feel, noise reduction
and optimum privacy. All five styles also have color and pattern on
both sides of the louvers for a fabric appearance. The Fabric by the
Yard Program includes fashionable coordinating fabrics for all five
styles–three of them new. SoftChoiceTM Top Treatments feature these
fabrics in three styles: Swag & Cascades, Upholstered Cornice, Mock
Roman. Other features: DualFoldTM Valance, Paramount® Contoured
Headrail System for superior performance, durability and integrated
look; PermaTilt® Wand Control Unit for smooth, easy operation in single control with integrated traverse detail.
Engineers/Designers: Hunter Douglas Windows Décor Division
NEW HOME™ COLLECTION SAMPLE BOOK
The New Home Collection Sample Book is an attractive upgraded selection of Hunter Douglas custom window coverings offered to new homebuyers through their builders in an exciting new program developed after
extensive research. The book is designed for the builder’s showroom or
design center where new homebuyers select their cabinets, appliances
and counter tops and now their window coverings. The collection is
designed to make the option upgrade an easier process. It includes inspirational photography and text and 300 total SKUs of seven product categories–Silhouette® window shadings, Duette® honeycomb shades,
Luminette® Privacy Sheers, Country Woods® CollectionTM wood blinds,
Provenance® woven woods, Vignette® window shadings and Alouette®
LightLouvers. Products are conveniently showcased in different portfolios
with removable decks to be used in the Design Center Appointment.
Small hand-held fully customizable booklets allow easy reference to
design and operating system options.
Engineers/Designers: New Home Collection Team at Hunter Douglas
TRUVIEW™ REAR TILT OPERATION FOR
HERITANCE® HARDWOOD SHUTTERS
Heritance hardwood shutters new TruView rear tilt hides the operating
system for an open, expansive view when looking through the shutter. For
aesthetic appeal, this discreet operating system is barely visible from the
front of the shutter and integrates flawlessly into the back. For practicality, TruView allows consumers to enjoy a 99% UUV-blockage rating due to
the minimal and uniform spacing on either end of the louvers with the
unique design of the operating mechanism. This technical innovation
using a galvanized powder coated steel bar and diamond knurl pins
allows Heritance to offer customers a long desired and unmatched height
of 66" with a single TruView rear tilt bar. The shutter market across the
country, and especially in coastal areas such as California and Florida
have long shown a demand for this sleek, contemporary style of shutters.
Since its launch in September of 2004, 14% of all orders have been for
this new TruView tilt bar.
Engineers/Designers: Heritance Team at Hunter Douglas Wood Products
SPECIALTY SAMPLING KIT FOR HERITANCE®
HARDWOOD SHUTTERS
To provide dealers with an aesthetically appealing sample kit that is both
practical and effective, we have combined the sampling for all of our
2004 specialty offerings introductions into one Heritance Specialty
Sampling Kit. This kit includes a working hand sample of the new custom
arch that easily converts into a display by simply sliding it onto the display base in the kit–making it ideal for retail or shop-at-home. To show
how Heritance specialty introductions can meet the needs of consumers
in any room of their home or with any decor, the sample book is designed
as a portfolio with each application–French door cut-out, bay windows,
rear tilt and arches–shown in variety of settings. From a business perspective, the goal is two-fold. One, to demonstrate to the consumer how
fashionable, functional and versatile these Heritance applications are and
two, to help guide the dealer on the selling feature through the key words
provided on each page and supported in the text. At the back, comparison shots show the upgrade options, such as front tilt versus rear tilt and
French door cut-out verses no cut-out. The kit is to hit the market in
February 2005 and 69% of all Heritance authorized dealers have placed
an order for it, sight unseen.
2004 PROVENANCE® WOVEN
WOODS SHADE COLLECTION
Product Category: Wood Blinds/Shadings (Wood/Faux Wood)
This new collection of Provenance woven shades from Hunter Douglas
offers 17 distinctive styles in natural and earth tones, up from the original
11 styles. There are 65 fabric options in distinct colors and patterns for
the most innovative line on the market. In the grasses and reeds offering,
fabrics such as Tahiti and Sumatra are joined by many new styles, such
as Brisbane featuring braided grass combined with reeds for a natural
stripe and Charleston, with a light, airy coastal feel. Consumers can also
select wood and bamboo styles, including bark fabrics. In addition to
favorites such as Mandalay and Mali, there are colorful styles like Safari
and affordable Shoji. All new 1½" banding is offered in 34 options in
twill, boucle and jacquard. Other options: top-down/bottom-up, motorization, decorative trims and hems, flat fabric or MicroPleat opacity options
and color-coordinated headrails.
Engineers/Designers: Hunter Douglas Designer Shades Marketing Team
2005 HUNTER DOUGLAS BUSINESS
PLANNER DEALERS’ PERSONAL ADVISOR
TO CONTINUED GROWTH
Capitalizing on the success of the 2004 Business Planner, Hunter
Douglas has created a new and improved edition for 2005. Every section
ties to the Steps to Success, the Business Drivers, that help Hunter
Douglas dealers grow their businesses. The 2005 edition includes inspirational “before and after” store makeover stories, dealers’ testimonials
and advice on how to use local media advertising effectively. The Planner
provides dealers with tools to quantify their Hunter Douglas product mix
and the profits they can generate.
Engineers/Designers: Norm Malone, Director Marketing Programs; Jean
Bedrosian Manager, Marketing Programs Development
ADVANTAGESM A HUNTER DOUGLAS WORKSHOP
Advantage is a valuable new half-day interactive workshop for dealers
and installers offered in 20 markets with 75 maximum attendees.
Audience interaction drives the event, with attendees deciding which
products or business issues they want to focus on. Wireless response keypads let attendees jump in and get involved in sessions, whether they are
answering a question or voting for topics they want covered. Hands-on
opportunities offer measuring tips, tools and solutions for installation. In
October 2005, five pilot programs trained 354 people. Hunter Douglas
dealers who participate in training see sales increase 20% on average.
Engineers/Designers: Hunter Douglas Education and Development Group
PERFECT 10 PROMOTION FOR HERITANCE®
HARDWOOD SHUTTERS
The ability to deliver custom Heritance hardwood shutters in a three-week
time period, or better, represented an excellent opportunity to promote the
exceptional service Hunter Douglas offers its dealers and enhance their
shutter sales during the last quarter of 2004 when other shutter manufacturers see their lead times becoming stretched out. This promotion
rewarded dealers for promoting our three-week lead time advantage with
advertising support dollars based on their sales during the 10-week promotion period. This supplemental advertising support was a win/win for
dealers and Hunter Douglas as it helped the dealer realize the advantage
this benefit represented; built their shutter business and helped build
greater brand awareness for Heritance due to the focus on advertising
Heritance. To make the program practical for dealers, each dealer was
supplied with a series of print and color ads for their use and received an
advertising certificate in a certain dollar amount based on their sales.
Hunter Douglas had an outstanding 57% participation rate in this
Heritance dealer promotion and dealers earned significant supplemental
advertising support as a result of the promotion.
HUNTER DOUGLAS GREAT STYLE MAGALOG
This 32-page home design magazine includes articles, design tips and
photos that highlight the company’s most profitable products. In a new
“magalog” initiative, it was sent directly to the most qualified buyers in
Hunter Douglas dealers’ area with the name and location of the local
dealer. To motivate consumers to act now it contained Savings Certificates
that could be redeemed only by the featured dealer. Over 2.7 million
magalogs were mailed on behalf of 1750 participating dealers.
Engineers/Designers: Norm Malone, Director Marketing Programs;
Penny Steyer, Director Marketing Communications
NEW OPERATING SYSTEMS FOR DUETTE®
HONEYCOMB SHADES
Hunter Douglas has introduced new operating systems and enhancements
that are unique to the industry: Duette with VertiglideTM now comes in
heights up to 120"; has a rounder, softer handle; and offers two valance
choices without surcharge. It is also now available with 1¼" fabrics and
easier installation, which only requires one installer. New Duette with
PowerRise® Skylight offers remote control operation and wireless installation. The remote signal reaches 30' high; a satellite eye can be added for
higher skylights. The newly designed battery pack withstands extreme
temperatures and should last more than three years with normal operation. The LiteRise® cordless lifting system is now offered with two of the
most popular design options: Top-Down/Bottom-Up and DuoliteTM, where
two fabrics are fashioned into one shade.
Engineers/Designers: Duette Product Development Team
THE HUNTER DOUGLAS
BUSINESS BUILDING EXPOSM
Training 4,000 dealers in 10 markets in 2005, the new Business
Building Expo is a day and half in length. Hunter Douglas is the only
company in the industry offering such a program. Participants design
their own schedules. This insures an experience that is unique to each
individuals’ needs. Designed for maximum interaction, classes include
business owners’ forum, entry level and advanced product classes, marketing, selling, business building and a “Design with Color and Light”
presentation. Kelly McCormick, an expert in business and human
dynamics, also presents “Quit Selling!,” where she shares what really
motivates people to buy. Dinner with fabricators, brand managers and
trainers is included. An information center shows samples and collateral
and allows more interaction with brand managers.
Engineers/Designers: Hunter Douglas Customer
Education and Development
LIGHT CAN CHANGE EVERYTHING™ NEW
HUNTER DOUGLAS CONSUMER AD CAMPAIGN
The new Hunter Douglas consumer advertising represents a fresh new
approach that transitions from a rational product sell to a branding campaign that connects more emotionally with today’s women. Sweeping
landscapes are transformed into striking light stories that dramatize how
mood can be altered by light and in turn, how light can be transformed
by Hunter Douglas window fashions. It communicated to consumers how
Hunter Douglas enables them to transform their mood with light, creating
the feeling they want. The campaign will be appearing throughout the
year in national home design and lifestyle magazines that target upscale,
style-conscious women.
Engineers/Designers: Jim Mathews, VP of Corporate Marketing,
Donna Lobosco, Director Brand Advertising
FRENCH DOOR CUT-OUT FOR HERITANCE®
HARDWOOD SHUTTERS
French doors often feature lever-type handles that typically interfere with
standard shutter panel installation by protruding into the opening. Hunter
Douglas has developed a French door cut-out that provides dealers and
installers with a simple and innovative option when tackling this challenge. Firmly attached to the door to prevent rattle and swing, the
Heritance hardwood shutter French door cut-out provides an attractive
contoured cut-out that highlights and complements the customer’s door
hardware. The arc of the cut-out is always centered on the handle for a
balanced and pleasing design. This cut-out accommodates both 2.5" and
3.5" louver clearance. A practical sales tool provides dealers with a way
to show customers what this feature will look like and helps check for
proper handle clearance. A simple worksheet takes the fear out of measuring and ordering. This innovative design makes it simple for fabricator
to build, the dealer to order and the consumer to desire. Since June of
2004, 56% of all French door orders have been for this new French door
cut-out.
SILHOUETTE® WINDOW SHADINGS WITH THE
TOP-DOWN/BOTTOM-UP TILTANYWHERE™ FEATURE
Announcing the most versatile and innovative Silhouette window shadings
ever: Top-Down/Bottom-Up TiltAnywhere, where the shadings can be
operated from the top-down, the bottom-up or both ways at the same
time. There are no cords to detract from the view when the shading is
operated because they are placed discreetly to each side. Unlike any
other operating system on the market, the TiltAnywhere feature allows
the vanes to be tilted when the shading is in any position. The uniqueness of this feature has incited a tremendous response to the product
from fabricators.
Engineers/Designers: Jim Mathews, VP of Corporate Marketing,
Donna Lobosco, Director Brand Advertising
THE ALUSTRA® COLLECTION RETAIL DISPLAY
The upscale display was designed to showcase and reinforce the exclusivity, luxury and superior quality of The Alustra Collection. The display’s
high-quality materials–maple wood, aluminum and frosted acrylic panels–complement the collection. In addition to the products, the display
provides space for sample books and brochures. Available as an island
unit that can be displayed along a wall, it features four display modules
and six products. Other advantages include its small footprint–57" by 52"
(20 sq. ft.). In addition, backlit modules, large 28" by 32" outside mounted product samples that are protected with acrylic side panels, frosted
window panes behind the products, ID plaques, easy mounting board
system, graphic panel illustrating full line. Also important, it ships complete and is easy to set-up.
Engineers/Designers: The Alustra Collection Team
Randy Fahey
Bruce Heyman
Leonard Mozer
Jo-Anne Pier
Swanke Hayden Connell
President
Fabricland Interiors
Window Fashions Editor
LDB Interior Textiles
Retail Merchandising Editor
Home Magazine and
Metropolitan Home Magazine

Springs Window Fashions - Window Covering Manufacturers

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