Advertising Rates 2007

Transcription

Advertising Rates 2007
Advertising Rates 2007
Contact Details
“Die Presse”
Verlags-Gesellschaft m.b.H. & Co KG
Hainburger Straße 33, 1030 Vienna
Tel. +43/(0)1/514 14-358 or -228
Fax +43/(0)1/514 14-405
[email protected]
Management Director
Reinhold Gmeinbauer
Tel. +43/(0)1/514 14-226
Fax +43/(0)1/514 14-334
[email protected]
Advertising Director
Fritz Mühlbek
Tel. +43/(0)1/514 14-602
Fax +43/(0)1/514 14-405
[email protected]
Dr. Ulrike Tropper Tel. +43/(0)1/514 14-320
Fax +43/(0)1/514 14-372
[email protected]
Contents
Overview
News Section
4
Page by Topic
8
Real Estates 9
Classifieds: By Line, By the Word, Categories
12
“Schaufenster”
13
Magazines and Special Sections
14
Hightech Special
16
Brochure Inserts
17
Conditions
17
ifra-Specifications for free-standing Inserts
18
Digital Data Sheet
19
Online: DiePresse.com
21
Publishing Conditions
25
News Section – Formats
Monday through Friday
Standard
Display
Premium Exclusive
Format 566 mm W x 421 mm H
 30.780,–
Full Page
Format 266 mm W x 421 mm H
 17.100,–
 19.494,–
 22.230,–
 23.940,–
Juniorpage
Format 198 mm W x 265 mm H
 10.100,–
 11.514,–
 13.130,–
 14.140,–
Juniorpage
Format 430 mm W x 265 mm H
 20.190,–
 23.016,–
Half Page
Format 266 mm W x 210 mm H
 11.130,–
 12.688,–
 14.469,–
 15.582,–
1/3 Page
Format 266 mm W x 140 mm H
 8.150,–
 9.291,–
 10.595,–
 11.410,–
1/4 Page
Format 266 mm W x 105 mm H
131 mm W x 210 mm H
 6.110,–
 6.965,–
 7.943,–
 8.554,–
1/6 Page
Format 266 mm W x 70mm H
158 mm W x 117 mm H
104 mm W x 175 mm H
 4.080,–
 4.651,–
 5.304,–
 5.712,–
1/8 Page
Format 266 mm W x 52 mm H
158 mm W x 87 mm H
104 mm W x 130 mm H
 3.030,–
 3.454,–
 3.939,–
 4.242,–
1/16 Page
Format 104 mm W x 65 mm H
158 mm W x 43 mm H
50 mm W x 130 mm H
 1.515,–
 1.727,–
 1.969,–
 2.121,–
2 Page
Spread
Spread
Price per millimetre Format
5 columns, 50 mm W
€
11,60 €
13,20 €
15,–
€
Display Ads 1st. Book, “Economist”, Premium Inside Cover: “Vienna” page 1, “Economist” page 1, Exclusive Page 3
4
16,20
News Section – Formats
Saturday
Standard
Display
Premium Exclusive
Format 566 mm W x 421mm H
 37.450,–
1/1 Page
Format 266 mm W x 421mm H
 20.800,–
23.712,–
 27.040,–
 29.120,–
Juniorpage
Format 198 mm W x 265mm H
 12.360,–
14.090,–
 16.068,–
 17.304,–
Juniorpage
Format 430 mm W x 265mm H
 24.720,–
28.180,–
Half Page
Format 266 mm W x 210 mm H
 13.390,–
15.264,–
 17.407,–
 18.746,–
1/3 Page
Format 266 mm W x 140mm H
 10.240,–
11.673,–
 13.312,–
 14.336,–
1/4 Page
Format 266 mm W x 105mm H
131 mm W x 210mm H
 7.680,–
 8.755,–
 9.984,–
 10.752,–
1/6 Page
Format 266 mm W x 70 mm H
158 mm W x 117mm H
104 mm W x 175mm H
 5.120,–
 5.836,–
 6.656,–
 7.168,–
1/8 Page
Format 266 mm W x 52 mm H
158 mm W x 87 mm H
104 mm W x 130 mm H
 3.800,–
 4.332,–
 4.940,–
 5.320,–
1/16 Page
Format 104 mm W x 65mm H
158 mm W x 43mm H
50 mm W x 130mm H
 1.900,–
 2.166,–
 2.470,–
 2.660,–
2 Page
Spread
Spread
Price per millimetre Format
5 columns, 50 mm W
€
14,60 €
16,60 €
18,90 €
20,40
Display Ads 1st. Book, “Economist”, Premium Inside Cover: “Vienna” page 1, “Economist” page 1, Exclusive Page 3
5
Formats Front Page
Front bar
1 column
Front bar
2 column
Front bar
3 column
Front bar
4 column
Monday through Friday
Saturday
Format 63 mm W x 55 mm H
Front Page bottom
 2.090,–
 2.350,–
Format 131 mm W x 55 mm H
Front Page bottom
 3.880,–
 4.380,–
Format 198 mm W x 55 mm H
Front Page bottom
 5.550,–
 6.190,–
Format 266 mm W x 55 mm H
Front Page bottom
 6.590,–
 7.350,–
Monday through Friday
Saturday
 2.940,–
 3.310,–
Special Formats
Financial
Island
Format 100 mm W x 100 mm H
On the both Financial Pages
Juniorspot
Format 63
63
63
150
TV-Page
Format 176 mm W x 75 mm H
Saturday
mm
mm
mm
mm
W x 100 mm H
 2.550,–
 3.400,–
W x 150 mm H
W x 100 mm H
H – on the Inside Cover next to the Junior Page
Price per Millimetre
Price per Millimetre
Format
Text Area
1/1 Format 266 mm W x 421 mm H
2/1 Format 566 mm W x 421 mm H
Column Widths
1 column 50 mm 5 columns, 50 mm W
2 columns 104 mm
3 columns 158 mm
4 columns 212 mm 5 columns 266 mm
b/w-Discount
6
–20 %
 2.940,–
 3.920,–
 2.990,–
 3.730,–
Monday through Friday
Saturday

11,60

14,60
Advertorials
Advertorials are advertisements that are adjusted to the editorial format of “Die Presse”. You provide us your text and photo material
and once we have formatted it you will get 2 proofs – the second one is just for you to check. The labelling takes place according to the
Austrian UWG (Law against Unfair Competition).
Formats
Monday through Friday
Saturday
1/1 Page
Format 266 mm W x 421 mm H
11.970,–
 14.560,–
Half Page
Format 266 mm W x 210 mm H
 8.900,–
 10.710,–
1/4 Page
Format 266 mm W x 105 mm H
158 mm W x 144 mm H
 5.490,–
 6.910,–
Funds Quotations
Tuesday through Saturday
Per line and year e 520,– Logo in b/w per year e 1040,–
Colour surcharge for the logo per year e 1.500,–
These prices are subject to change on holidays.
7
Page by Topic
Fokus
Current affairs by topic from all areas.
Information on the current dates and topic coverage Tel. +43/(0)1/514 14-358 or -228
Fax +43/(0)1/514 14-405 or -372, [email protected]
KarriereLounge (career)Appears weekly, each Saturday/Sunday
Advertising and materials deadline: Thursday, 3 p.m.
Subject to change on holidays.
Information on rates and formats: Tel. +43/(0)1/514 14-545, -533 or -281
[email protected], [email protected], [email protected]
Bildung (education)Appears weekly each Saturday/Sunday
Advertising and materials deadline: Thursday 3 p.m.
Subject to change on holidays.
Information on rates and formats: Tel. +43/(0)1/514 14-568, [email protected]
International brochure inserts
Information on International brochure inserts: Internationale Sonderbeilagen,
VerlagsgesmbH, Mag. Alexander Bursky, Tel. +43/(0)1/320 77 80, [email protected]
Price per Millimetre
Day of the week 1 column 2 columns 3 columns 4 columns 5 columns 6 columns Rates
Current affairs/Fokus
Mon–Fri
50 mm
104mm
158 mm
212 mm
266 mm
-
11,60
Legal affairs
Monday
50 mm
104mm
158 mm
212 mm
266 mm
-
11,60
Health
Monday
50 mm
104mm
158 mm
212 mm
266 mm
-
11,60
Cars, Hightech
Friday
50 mm
104mm
158 mm
212 mm
266 mm
-
11,60
Travel
Saturday
50 mm
104mm
158 mm
212 mm
266 mm
-
14,60
Spectrum
Saturday
63 mm
131mm
198 mm
266 mm
-
-
14,60
Cinema
Mon–Fri
41 mm
86mm
131 mm
176 mm
221 mm
266 mm
 6,90
Saturday
41 mm
86mm
131 mm
176 mm
221 mm
266 mm
 8,30
Fri/Sat Package 41 mm
86mm
131 mm
176 mm
221 mm
266 mm
 9,80
b/w-Discount
8
–20 %
Real Estates – Formats
Text Section
Price per Millimetre € 6,50
b/w-Discount
–20 %
Column Widths 1 column 50 mm
2 columns 104 mm
3 columns 158 mm
4 columns 212 mm
5 columns 266 mm
Classified Section
Standard Advertising Unit
Minimum Format 86 mm W x 15 mm H
4c (Four-Colour) € 180,–
b/w-Discount –20 %
Packages
Standard Advertising Unit-Packages per date of publication / per edition
9 + 1
12 + 2 16 + 5 18 + 10 24 + 18
€ 1.620,–
b/w-Discount
€ 2.160,– € 2.880,– € 3.240,–
–20 %
€ 4.320,–
42 + 42
€ 7.560,–
Placements are only possible with line-entries.
free
The tariff of the 9 + 1 Standard Advertising Unit-Package is also applied if you split the package up into two ads (for example 6 + 4
Standard Advertising Units). The units can be combined variably. The Real Estate Section appears every Saturday, in the case of a holiday on
the previous day. Advertising material deadline is Thursday at noon in the case of a holiday on the previous day.
Front Page Real Estates
Top Real Estates
Fixed format in colour at a fixed price of
212 mm W x 108 mm H
1.540,–
Immo-Screen
Fixed format in colour at a fixed price of
47,5 mm W x 55 mm H
 350,–
Real Estate Front-Page-Column
Fixed format in colour at a fixed price of
47,5 mm W x353,3mm H
1.590,–
Heading Field Contents in colour 50
mm W x 18 mm H
Tariff upon request
Fixed format in colour 131 mm W x 100 mm H

Luxury Objects
LUXUSIMMOBILIEN
Samstag, 18. November 2006
I5
Minimalismus mit Stil
LUXUS-INTERIEUR. Glas, Metall und Holz sind gefragt, weiße Wände – und Bodenständiges.
VON CHRISTINE KARY
W
ie entstehen Wohntrends?
Alfred Hager, Chef des
gleichnamigen Planungsbüros in Kitzbühel, hat eine ernüchternde Theorie: „Heute sagt
jeder, kahle weiße Wände sind
schön. Daran sind nicht die Designer schuld, das liegt an den Preisen.“ Man erkläre eben das zum
Ideal, was man sich gerade noch
leisten könne.
Wenn das stimmt, hat sich ausnahmsweise Otto Normalverbrau-
1130 Wien
cher als Trendsetter durchgesetzt.
Und jene, bei denen Geld keine
Rolle spielt, folgen brav. Minimalismus sei auch in der Oberliga
„in“, bestätigt Hager. Metall, Glas,
Holz, spartanisch und schlicht.
Die Unterschiede: „Man nimmt
Massivholz, keine Spanplatten.
Und wenn schon Fliesen, dann
aus Marmor oder Granit.“ Außerdem sei wirklich schönes Design
immer teuer – auch im modernen
Stil. Karlheinz Sandler, Geschäftsführer der Raiffeisen Leasing Immobilienmanagement GmbH –
die gerade einen Luxus-Dachgeschoßaufbau am Wiener Kohlmarkt vermarktet – beschreibt die
Wünsche seiner Kunden ähnlich:
„Dunkle Parkettböden oder helle
Steinböden, gemalte weiße Wände
mit Farbakzenten.“
Hang zum Lokalkolorit
Und raumhohe Türen, viel Glas,
großformatig verflieste Bäder. Gefragt seien edle Materialien, Design gehe vor Funktionalität.
In Orten wie Kitzbühel kommt
ein Aspekt dazu, mit dem sich
Wiener Designer kaum herumschlagen müssen – der Hang zum
Lokalkolorit. „Eine Zeitlang hat
man sich überall im italienischen
Stil eingerichtet“, erzählt Hager.
„Heute will man auf Mallorca mediterran wohnen und in den Alpen
alpenländisch.“ Abwechselnd, jeweils für ein paar Wochen oder
Monate im Jahr.
Der Wunsch nach alpenländischem Flair drückt sich in mehr
oder weniger starken Anflügen
von Landhaus-Gemütlichkeit aus,
bis hin zur stilechten Bauernstube
/BER3T6EITq-ATRASGASSE
7IEN
Wohnen wo Wien am schönsten ist!
"L°‡ À°ÊÇÇ{È
in einem sonst modern-minimalistisch gestalteten Domizil. Im
Rest des Hauses versucht man
dann meist, einzelne Stilelemente
beizubehalten, etwa indem man
bodenständige Holzarten, wie
Fichte oder Eiche, anstelle seltener Edelhölzer verwendet. Zu billig? Auch kein Problem. Das lässt
sich durch aufwendigere Verarbeitung wettmachen. Wie gesagt, Design kostet. Auch modernes.
990,– / Object
www. the-max.at
www. wooden-art.at
HVc^ZgiZ6aiWVjld]cjc\Zc
Contents objects up from € 750.000,– purchase price or € 2.000,– rent, 2 photos, short description, facts, contact details and logo
Zum Verkauf gelangen mehrere Neubauwohnungen in Hietzinger
Bestlage. Sie bestechen durch perfekte, großzügige Grundrisse,
sonnigen Terrassen oder Eigengärten. Garagenplätze in der
hauseigenen Garage können um € 25.000,-- erworben werden. In absoluter Nähe dieses Wohnhauses befindet sich der
Lainzer Tiergarten, welcher eine Fülle an Freizeitaktivitäten
offeriert. Vereinbaren Sie einen Besichtigungstermin und überzeugen Sie sich von der Qualität dieser Immobilie.
Objektgruppe Neubauwohnungen
Adresse
1130 Wien,
Matrasgasse
ab 141 m2 bis
222 m2
Zimmer
Bäder
>ÃÊ ˆ“Ê >…ÀÊ £n{nÊ Ûœ˜Ê ÀV…°Ê /…iœ«…ˆÊ >˜Ãi˜Ê iÀÀˆV…ÌiÌiÊ
iLBÕ`iÊ ÜˆÀ`Ê }i“B~Ê Õv>}i˜Ê `iÃÊ Õ˜`iÃ`i˜Ž“>>“ÌiÃÊ
`ÕÀV…}i…i˜`Ê Ã>˜ˆiÀÌ°Ê “Ê £°Ê LˆÃÊ {°Ê "Ê i˜ÌÃÌi…i˜Ê “œ`iÀ˜iÊ
ˆ}i˜ÌՓÃܜ…˜Õ˜}i˜Ê“ˆÌÊÀŸ~i˜Êâ܈ÃV…i˜Ê£ÎÈÊ՘`ÊÎÎÓʓӰÊ
<ÕÊ i`iÀÊ ˆ˜…iˆÌÊ }i…ŸÀÌÊ iˆ˜Ê *ŽÜ‡-Ìi«>ÌâÊ ˆ˜Ê `iÀÊ …>ÕÃiˆ}i˜i˜Ê
/ˆiv}>À>}i°ÊÕv}À՘`Ê`iÃÊ>ÕvœÀÌÃV…ÀˆÌÌiÃʎŸ˜˜i˜Ê`iÀâiˆÌʘœV…Ê
ÕÃÃÌ>ÌÌ՘}ÃÜؘÃV…iÊLiÀØVŽÃˆV…̈}ÌÊÜiÀ`i˜°ÊˆiÊiÀ̈}ÃÌiÕ˜}Ê
ˆÃÌÊvØÀÊiÀLÃÌÊÓääÇÊۜÀ}iÃi…i˜°
4 bis 6
2 bis 3
/BJEKTGRUPPEÊ
!DRESSEÊ
3TOCKWERKÊ
7OHNFLØCHEÊ
Wohnfläche
Kaufpreise
Beziehbar
ab 570.000,-sofort
Provision
3% vom
Kaufpreis zuzügl. Mwst.
MAK Immobilien
Tel: 01 313 09-23
[email protected], www.mak-immobilien.at
1130 Wien
->˜ˆiÀÌiʈ}i˜ÌՓÃܜ…˜Õ˜}i˜Êˆ˜Ê`iÀÊ,ˆi“iÀ}>ÃÃi
7œ…˜Õ˜}
‡£ä£äÊ7ˆi˜
£°q{°Ê-̜VŽ
£ÎÈqÎÎÓʓÓ
+AUFPREISÊ
>LÊEÊ£°£xä°äää]q
:IMMERÊ
ÎqÇ
"ØDERÊ
Óq{Ê
:USTANDÊ
ÀÃÌLiâÕ}
&ERTIGSTELLUNG iÀLÃÌÊÓääÇ
0ROVISION
ÎʯÊââ}°ÊÓäʯÊ1-Ì°
(ORST3CHWARZENBERG WWWCOLLIERSCOLUMBUSAT
4EL HSCHWARZENBERG COLLIERSCOLUMBUSAT
*AHRHUNDERTWENDEVILLA
1050 Wien
7OHNLUXUSAUFEINER%BENE
Hietzinger Toplage Nähe Schloss Schönbrunn
Traumblick inklusive
Topsanierte Stilvilla in einer der begehrtesten Lagen von Wien.
Ideale Eignung als repräsentativer Familienwohnsitz bzw.
Residenz.
Ein typischer Altbauklassiker mit Stilelementen wie
Doppelflügeltüren, Stuckdecken und Kaminen. Ein ausgebautes
Dachatelier mit großzügiger Terrasse sowie ein Garten mit
Altbaumbestand runden dieses außergewöhnliche Angebot ab.
In idealer Nähe zum Naschmarkt wird ein klassisches Wiener
Jahrhundertwendehaus komplett saniert.
Die Penthousewohnung mit 225 m² wird modern und
hochwertig ausgestattet – Klimaanlage, Direktlift, Parkettböden,
Atelier/Gaupenfenster. Terrasse auf der Wohnebene, zusätzliche
Dachterrasse. Garagenplätze im Haus.
Ebenso steht eine 95-m²-DG-Wohnung zur Verfügung.
Objektgruppe
Adresse
Wohnfläche
Grundstücksgröße
Villa
1130 Wien
380 m²
960 m²
beziehbar ab:
nach Vereinbarung
Zimmer
9
Bäder
5
Garagenplätze 1
Zustand
sehr gut
Mindestkaufpreis:
auf Anfrage
NAI OTTO Immobilien
Maria Theresia Zieger, 01/512 77 77-323,
[email protected], www.otto.at
Objektgruppe Penthouse
Adresse
1050 Wien
Nähe
Naschmarkt
Wohnfläche 225 m²
Zimmer
Mitgestaltung
möglich
Terrasse
80 m²
Garagenplätze 2 inkl.
Zustand
Erstbezug
beziehbar ab
Herbst 2007
Kaufpreis
½²
NAI OTTO Immobilien
Maria Theresia Zieger, 01/512 77 77-323,
[email protected], www.otto.at
Klosterneuburg
°LBERG
1010 Wien
b,IVEONTHEMAXn
Obj.Nr. 20160/08019
Uneinsehbare Panoramalage in Klosterneuburg:
www.the-max.at
Exklusive Cityappartements am Kohlmarkt
Die Villa ist in einem einwandfreien Zustand und liegt in einer guten
Wohnlage am Ölberg in Klosterneuburg. Der Ausblick von allen
Räumen ist uneingeschränkt. Indoorpool, offener Kamin, Balkon
große Sonnen- und Gartenterrasse und hochwertige Bauweise
bieten ein repräsentatives Wohngefühl. Gas-Haus-Zentralheizung
und alle technischen Einrichtungen sind auf modernem Standart.
Garage und weitere Stellplätze im Einfahrtsbereich sind vorhanden. Der gesamte Dachstuhl – ca. 200 m² – ist für den Ausbau
vorbereitet. Fotos und Pläne finden Sie unter www.sreal.at.
Objektgruppe Villa
Adresse
Klosterneuburg
Wohnfläche ca. 370 m²
Garten
ca. 3180 m²
Kaufpreis
1,800.000,–
Tel. 05 0100-262 55,
[email protected]
www.sreal.at
Zimmer
7
Bäder
3
Garagen
ja
Besonderes Schwimmhalle
Saunabereich
An einer der besten Adressen Wiens wurde ein klassischer
Stilaltbau um drei Geschoße aufgestockt und Eigentumswohnungen der besonderen Art geschaffen. Vierzehn moderne
Appartements bereichern seit kurzem die Luxusmeile zwischen
Hofburg und Graben.
Die hochwertige Ausstattung umfasst neben Kühlung und
Fußbodenheizung auch raumhohe Türen, geschmackvolle Bäder
und elektrisch gesteuerten Sonnenschutz.
Objektgruppe Wohnung
Adresse
1010 Wien
Stockwerke 5. OG
Wohnfläche 110–157 m2
zzgl. Terrassen
Zimmer
Bäder
Zustand
Ausblick
Direkt
vom Bauträger
Kaufpreis
ab 868.000,–
2–3
1–2
Erstbezug
Innenhof
Raiffeisen-Leasing Immobilienmanagement GmbH
Tel. 01/716 01-8244
[email protected]
9
Real Estates
U4 Commercial Real Estates
Top Commercial Real Estates
Fixed Format in colour at a fixed price of 212 mm W x 108 mm H
 1.250,–
Heading Field
Fixed Format in colour at a fixed price of 50 mm W x 18 mm H
 350,–
Classifieds - “By the line”
Real Estate-Lines
Standard Format (2 lines)

Surcharge
Additional Lines possible (no limitation upwards)

5,50 1,50
24,–
Bold Type (Red Capital Letters) per word 
Colour Deposit – Surcharge to the total price 30 %
Logo in Colour (minimum of 3 lines)

5,–
Picture-Line
Standard Picture Line (8-line fixed format with picture and logo)

90,– Additional Lines possible (no limitation upwards)

5,50 Bold Type (Red Capital Letters) per word 
1,50
10
Regular Tariff Early booking discount

22,–

5,–

82,–

5,–
Real Estates
Categories
Rental Apartments - Available
Condos - Available
(each subdivided into Vienna‘s districts
1 to 23 and 8 federal districts of Austria)
Rental Apartments – Wanted
Condos – Wanted
Homes – For Sale
Homes – For Rent
Homes – Wanted to Buy
Homes – Wanted to Rent
(each subdivided into the
9 federal districts of Austria)
Holiday Apartments
(subdivided into Austria
and international)
Miscellaneous Real Estate offers
Commercial Real Estate:
Office Space – For Sale
Office Space – For Rent
Office Space – Wanted to Buy
Office Space – Wanted to Rent
(each subdivided into Vienna’s districts 1 to 23 and
8 federal districts of Austria)
Medical Offices – For Sale/For Rent
Industrial Spaces – For Sale/For Rent
Restaurants – For Sale/For Rent
Commercial Space – For Sale/For Rent
Real Estate Investments
Industrial Sites – Available
Parking
Land - Available
(subdivided into the
9federal districts of Austria)
Land - Wanted
Box Number Charges
Pick Up Mailing
Mailing
Mailing
Mailing
Closing date
Saturday/Sunday Edition
Real Estate – “Lines” Regular tariff Thursday 10 a.m.
Real Estate – “Lines” Early booking tariff Tuesday 5 p.m.
€ 5,–
within Austria
€ 7,–
within Europe
€10,–
within outside Europe €16,–
and pick-ups for box numbers - up to 3 weeks
Additional Information This is subject to change on holidays. No proof sheets will be sent for line entries. Terms of Art excluded; “Die Presse” spelling conventions hold.
Data Delivery
Please deliver Photos and Logos only in digital data form, in jpeg, pdf or eps (not bmp or gif) formats with a minimum resolution of 300 dpi till the respective closing date to: [email protected]
The data files will appear in “Die Presse” in the delivered quality.
11
Classifieds “By the Word”
„By the word price“
Per word 10 words minimum Terms of Art excluded; “Die Presse” spelling conventions hold.
€ 2,40
€ 24,–
Surcharge
Colour deposit – surcharge to the classifieds “by the word” price
Bold face words (first word obligatory) Capital Letters
“Super Words” in double type size Logo b/w, over 2 lines Logo 4 colour, over 2 lines Surcharge for a picture
Telephone numbers, Fax numbers, Homepages, E-mail addresses
Last-Minute surcharge (Last-Minute surcharge for bookings on Thursdays till noon – last acceptance)
50%
€ 4,80
€ 4,80
€ 10,–
€ 10,–
€ 16,–
€ 50,–
€ 4,80
€ 4,–
Box Number Charge Pick Up Mailing within Austria Mailing within Europe Mailing within outside Europe
Mailing and pick-ups for box numbers - up to 3 weeks from date of ad.
Ad Closing € 5,–
€ 7,–
€ 10,–
€ 16,–
Friday Edition
Thursday, 10 a.m.
Saturday Edition
Wednesday, 5 p.m.
This is subject to change on holidays. No proof sheets will be sent for word entries.
Categories
12
Motor vehicles
Miscellaneous staff
Monetary Transactions/investments
(Classified by brands)
Technology/computer
Business
Vacancies
Part-time employment
Gold/jewellery/watches
Commercial staff
Dating
Internet
Controlling/revision/accounting
Men seeking women
Buy
Work experience, internships – offers
Marriage
Clubs
Gastronomy/tourism
Correspondence
Cosmetic/health
Craft/industry
Women seeking men
Convalescent homes/care homes
Marketing/sales/distribution
Miscellaneous
Messages
Medical staff
Antiques/art
Music/instruments
Miscellaneous staff
Car Rental
Numismatics/philately
Technology/computer
Clothing/furs
Travel
Part–time employment
Consulting
Sports
Jobs - Wanted
Investments, divestitures
Animals
Commercial staff
Boats
Moving
Controlling/revision/accounting
Books/magazines
Tuition, tutoring
Work experience, internships - wanted
Computer
Holidays in Austria
Gastronomy/tourism
Detectives
Sell
Craft/industry
Services
Miscellaneous
Marketing/sales/distribution
Furnishing
Auctions
Medical staff
Electric appliances
“Schaufenster”
2/1 Page Spread
Exclusive Placements Rates
Format 446 mm W x 297 mm H (with bleed)
18.000,–
16.500,–
Full Page
Format 223 mm W x 297 mm H (with bleed)
198 mm W x 271 mm H (text area)
10.200,–
 9.300,–
Half Page Format 97 mm W x 271 mm H (text area)
112 mm W x 297 mm H (with bleed)
198 mm Wx 134 mm H (text area)
223 mm W x 147 mm H (with bleed)
 4.800,–
1/3 Page
Format 64 mmW x 271 mm H (text area)
198 mm W x 88 mm H (text area)
 3.900,–
1/4 Page
Format 47 mm W x271 mm H (text area)
97 mm W x 134 mm H (text area)
198 mm W x 65 mm H (text area)
*
 3.100,–
1/8 Page
Format
 1.600,–
*
47 mm W x 1
34 mm H (text area) 97 mm W x 65 mm H (text area)
*
* These formats are placed in the culture section.
Exclusive Placements
Available with Full Page Format for placements on 2nd, 3rd and 4th Cover Page and for placements on the first Classifieds Page (on the right); with Two Page Spread format available on pages 2nd and 3rd, and 4th and 5th and the Centre Spread.
For information on further placement possibilities please contact:
[email protected], Tel. +43/(0)/1 514 14-228 or -358
13
Magazines and Special Sections
“Hightech Special”
The magazine about communications,
information and technology.
HIGHtech
Special
2 N K T S H N M R E N Q ! T R H M D R R “Balance”
The magazine about body, spirit and soul.
balance
Magazin für Körper, Geist und Seele
Heft 2 9 / 2006
Schwerpunkt Sicherheit
Schutz für Laptop und Büro
Drucken, Scannen, Faxen
Der Trend zu All-in-One
Alles im Lot
Bill GateS’ ViSionen
Die Convergence 2006 in München
“recht” (Legal Affairs)
The magazine for all people who are interested
in legal affairs. recht
Magazin für Rechtsinteressierte
Heft 8 11 / 2006
Mit vollem GenuSS zu neuer Energie: frische Ideen für einen bewegten Herbst
“Business Innovation”
The magazine about innovative ideas, projects
and success in Austria.
innovation
Magazin für Forschung und Entwicklung
Intelligente Systeme
Richtig übergeben
Neue Ideen und Lösungen von AUTOMATION bis BIOMETRIE.
Was Unternehmer bei der Übertragung an ihre Nachfolger beachten müssen
“kompetent”
The magazine for education and training. kompetent
Magazin für Aus- und Weiterbildung
Heft 2 9 / 2006
“formart”
The magazine about architecture and design.
formart
Magazin für Architektur & Wohndesign
Wissensdurst
10. 11. 2006
“Golf”
The magazine for people interested in golf.
18. 10. 2006
Häuser als stille Stars: Wenn Werber auf Architektur bauen
Zeitvertreib
Heja Safari als Lockruf
WINTER IN ÖSTERREICH
Hinein ins Vergnügen
Schnee, Eis und mittendrin viel Spaß: Die kalte Jahreszeit dauert
lang genug, um alles auszuprobieren.
14
In Leopard Creek am Rande des Kruger Parks begegnet Wild Game
den „großen Tieren“ im Golf. Wer Abenteuer sucht, findet es hier.
“Kultur” (Culture)
The magazine for people who are interested in
culture.
7.12. 2006
16. 11. 2006
So ticken die Uhren im Herbst 2006: die aktuellen Neuheiten,
die Designs, die Technik
“Winter”
The magazine about the latest trends in winter
time.
Heft 2 10 / 2006
Traumkulissen
Lebenslang Lernen: WORK-LIFE-BALANCE statt Burnout
“Uhren” (Watches)
The magazine who informs on watches,
technology, design and innovation. 10 / 2006
Augenblick bitte!
Kultur zum Sehen, Hören und Abhängen:
Der Winter bietet das volle Programm
Magazines and Special Sections
Rates
Format 446 mm W x 297mm H (with bleed)
14.950,–
Full Page
Format 198 mm W x271mm H (text area)
223 mm W x297mm H (with bleed)
 8.200,–
Half Page
Format 97 mm W x 271 mm H (text area)
112 mm W x 297 mm H (with bleed)
198 mm W x 134 mm H (text area)
223 mm W x 147 mm H (with bleed)
 4.350,–
1/3 Page
Format 64 mm W x 271mm H (text area)
198 mm W x 88mm H (text area)
 3.500,–
1/4 Page
Format 47 mm W x271 mm H (text area)
97 mm W x 134 mm H (text area)
198 mm W x 65 mm H (text area)
 2.750,–
1/8 Page
Format
 1.400,–
2 Page
Spread
47 mm W x 134mm H (text area)
97 mm W x 65mm H (text area)
For information on advertising rates and formats of the magazines including Culture, Golf, Watches and Hightech, please contact:
Tel. +43/(0)1/514 14-228 or -358, Fax +43/(0)1/514 14-372 or -405, verkauf@diepresse.
15
Hightech-Special
Solutions for Business
Hightech-Special, the magazine about communications, information and technology, appears seven times a year as an insert in the news
sections. Advertising and materials deadline is always three weeks before publication.
Tel. +43/(0)1/514 14-267, Fax +43/(0)1/514 14-405
[email protected]
Formats
Rates
Full Page
Format
223 mm W x 297 mm H (with bleed)
198 mm W x 271 mm H (text area)
 9.600,–
Half Page Format
97 mm W x 271 mm H (text area)
112 mm W x 297 mm H (with bleed)
198 mm Wx 134 mm H (text area)
223 mm W x 147 mm H (with bleed)
 6.200,–
1/4 Page
Format
47 mm W x271 mm H (text area)
97 mm W x 134 mm H (text area)
198 mm W x 65 mm H (text area)
 2.900,–
16
Conditions
Information
Annual turnover above Bulk Discount %
Bulk Discounts
 30.000,–
3%
 50.000,–
5%
 70.000,–
7%
110.000,–
9%
150.000,–
11 %
210.000,–
13 %
285.000,–
15 %
Applicability
Applies only to annual turnover by previous written agreement.
Only fully-owned subsidiaries can be considered for a group discount.
Invoices are payable net on receipt. All turnovers stated above are net (excluding 5 % Advertising Surcharge and 20 % VAT).
Net Price
All rates in Advertising Rate Card No. 56 are stated net (excluding a 5 % Advertising Surcharge and 20 % VAT)
Inserts
Information
Free-standing inserts are to be delivered at the earliest ten, but at the latest three days before the date of publication. Delivery address:
Druckerei Herold, Presse-Expedit, Faradaygasse 6, 1030 Vienna, between 8 a.m. and 2 p.m. When delivering the inserts, please include
the following information on the delivery note and pallet label: customer name, number of items in the package, insert-title/keyword, date
of release, date of delivery, number of pallets, delivery agent/carrier. Extra costs will be charged if not delivered properly. Specification on
the minimum and maximum format dimensions can be found in the ifra-Printing Requirements on page 18.
Tel. +43/(0)1/514 14-542, [email protected]
Brochure Inserts
Weight
Mail/thousand House Delivery/thousand
Subscriptions bis 20 g
bis 40 g
bis 60 g bis 80 g
bis 90 g
bis100 g
Single Copy and Vending Machine Sales
bis 20 g
bis 40 g 110,–
bis 60 g
120,–
bis 80 g
130,–
bis100 g
140,–
Tip-on-Cards
 175,–
120,–
 185,–
 140,–
 205,–
160,–
 225,–
180,–
 235,–
190,–
 245,–
200,–
100,–
Price/thousand
Front Page Subscriber Circulation
 250,–
Single Copy Circulation  220,–
Additional Special Ads
Price upon request
17
Inserts
ifra-Mechanical Specifications
Product Parameters
Recommendations for Packing and Shipping
1.
Format
Minimum size is DIN A6 (105 mm x 150 mm).
Maximum size corresponds to the ongoing specifications of
the publisher (“Die Presse”: 225 mm x 300 mm).
2.
Single Sheets
Single sheets in format DIN A6 may not weigh less 170 g/m2.
Single sheets with a format larger than DIN A6 to DIN A4 must have a coating weight of at least 120 g/m2.
Larger formats with a paper weight of at least 60 g/m2 will be folded to a size in the range of DIN A4 (210 mm x 297mm).
10.
3.
Multi-page Inserts
Inserts in the largest format possible in each case must contain at least 8 pages. Smaller inserts (four to six pages) require a paper weight of at least 120 g/m2, or these inserts will have to be folded again.
4.
Weight
The weight of an insert should not exceed 40g/unit. If it exceeds this weight, a further inquiry with the applicable print shop is required.
5. Payment Forms (with perforation)
Payment forms in Format DIN A4 have to be folded into
Format DIN A5.
Delivery Conditions
The delivered inserts must guarantee immediate, problem-free processing, without requiring any additional manual preparation. Inserts that arrive damp, with the ink still tacky or with strong static cling cannot be processed. Similarly, inserts with bent or “dog-eared” corners, creases, wrinkled folds or squeezed spines
can also not be processed. Extra charges apply for inserts delivered in cartons or for strapped inserts. 11. Unit size
For ease of handling, the inserts should arrive in untangled, aligned unit layers with a height of 80 to 100 mm.
12. Inserts Quantity
The quantity of inserts ordered, including a 3 % pulling reserve has to be delivered.
13. Palletisation
Inserts must be stacked on clean and stable pallets. Inserts should be protected against possible delivery damages (mechanical load) and the infiltration of dampness. Analogously to the delivery invoice, each pallet has to be clearly marked with a packaging slip. Please put the inserts with the front cover down on the pallets to ensure that they can be properly inserted.
Guidelines for Handling
Guidelines for Processing
14. Delivery note (on request from “Die Presse”)
Delivered inserts must be accompanied by a correct delivery 6. Folding
note, containing the following information:
Folded inserts must be processed in either cross-, letter-, or • description of the accompanying material and publications
centre-fold formats. Accordion and window (Triptych) folds • dates of insertion and/or appearance
can cause serious problems and are therefore not acceptable for • originator of the contract for the insert
processing.
• insert title or title
Multi-page inserts with formats larger than DIN A5 (148 mm x • scheduled shipping date from the producer
210 mm) should have the fold on the long side.
• sender and receiver, number of pallets
• total number of pieces delivered
7. Trimming
• identical text on the delivery note and pallet label
All inserts must be trimmed with right angles and of consistent • space for comments
format.
Inserts should not arrive with rough edges or other damage from To be delivered to:
dull knives etc.
Printers Herold-Expedit, Faradaygasse 6, 1030 Vienna
Tel. +43/(0)1/795 94-0
8. Tip-On Products (Postcards etc,)
Delivery: Monday to Friday 8 a.m. to 2 p.m.
Postcards are to be attached in the inside of the insert. They must be bound into the fold at the head or the foot of the insert. Any inserts with elements attached to the outside can be accepted only with the agreement of the publisher.
The mechanical processing of inserts such as special format, prototype, or trial product inserts, is not possible without testing in advance by the printer in question.
9.
18
Saddle Stitching
For saddle-stitched bindings, the strength of the staples should be appropriate to the strength of the spine of the insert. On thin inserts, the spines or folds must be glued.
Die Presse
Digital Data Sheet
Informations
Technical support
Tel. +43/(0)1/514 14-542, -256, -265, -520, -317
For the main News Sections
Fax +43/(0)1/514 14-251 or -252
Tel. +43/(0)1/514 14-409, -209, -434, -416
[email protected]
For „Schaufenster“ & Journals:
Tel. +43/(0)1/514 14-423
HTML-access
E-mail
http://disposition.diepresse.com
[email protected]
Comfortable and inexpensive file
Data for the main News Section, “Schaufenster”
uploading with html.
and Special Sections.
Control Fax/pdf
Please fax a hard copy of your transmission for control purposes to: +43/(0)1/514 14-251, -252, and label it with customer name, date
of publication and colours of the advertisement. Please state also the name of a contact person and telephone number(s) for further
questions. In the case of digital data transmission please send a control pdf.
Technical Specifications for Digital Data – News Section Production
Schaufenster-Production
Newspaper rotary printing, screen 48
Roller offset printing Norset 6,5 g
Image resolution: 200 dpi
Screen 60
Bitmap image resolution: 600 dpi
Image resolution: 300 dpi or. 120 lpi
Colour mode: CMYK
Bitmap image resolution: 800 dpi
Max. colour application: 240 %
Colour mode: CMYK
Max. black: 95 %
Max colour application: 300 %
Gain on the press: 23 %
Max. black: 97 %
Printing tone range: 5 %-95 %
Gain on the press: at 40 % = +20 %
Data-Formats: eps, eps-jpg, tiff, pdf
Printing Colour: Euroskala Zeitung
Printing tone range: 3 %–97 %
Hairlines: positive min. 0.3 pt,
Data-Formats: eps, eps-jpg, tiff, pdf
at 85 % = +13 %
Negative/screened min. 0.5 pt,
“no hairlines”
“Die Presse” prints according to the current Guidelines for the Printing Standards for Newspapers of IG Austria.
In the course of production, the gauge pins can show small variations, without the good overall impression being affected.
We monitor the printing continually. However, because of the speed of the printing machinery copies may appear with
variations of a maximum of +/– 0.15 mm.
19
Die Presse
Digital Data Sheet
Data Delivery Please compress your file (.zip, .sit, .sea) and label it with the date of appearance and possibly with the following details: publication_customer name_date of appearance (DDMMYY)_format.zip (e.g: diepresse_customer name_150306_266x420.zip).
PDF
Please create a pdf/X-1a without spot colours in the required resolution: Main News Section 200 dpi, Magazines and Special Sections 300 dpi. In Adobe Acrobat 7 you can check the pdf/X-suitability of your document by selecting the menu option “Preflight”.Please make sure that your pdf file includes all fonts
and that the colour range is CMYK only. You will find further information on: diepresse.com/digitales_datenblatt
Smallest Font Size
20
We can give no guarantee of the legibility of small fonts. Colour and negative fonts should therefore be at least 6 pt., either in boldface or serif forms.
Tip: Test your choice by printing out a sample at low resolution.
Open Data
When sending open Data files (InDesign or QuarkXpress, for example) don’t forget to include fonts and to embed pictures. In the case of the transmission of open data files we have to charge you an amount of e 60,– (self costs).
Additional work and expenses: Reproduction costs occurring in the processing of your data will be charged at cost price. Please note that we charge the technical work and expenses resulting from the exchange of data already processed in the workflow with a retention of e 40,– per advertisement.
Photoshop
Please only use tiff or eps formats for your picture files without LZW-compression. If possible do not use jpeg
format. Please consider that RGB pictures in 4-colour printings could lookdifferent than on your computer screen.
Colour Printing
To achieve print colours true to original, we need a colour master or proof.
On your request, “Die Presse” will make you a proof for e 25,– plus tax.
Size of Advertisement
When there is a size difference of up to +/–5 %, the publisher is authorized to adjust the advertisement appropriately.
DiePresse.com
With advertisements on DiePresse.com you can reach high-value target groups. The topics are economy, finance, politics, high-tech and
culture, enriched by profound opinions.
Tel. +43/(0)1/514 14-297, Fax +43/(0)1/514 14-560, [email protected]
Placement Possibilities
A-Channel
Home Page, Economy (incl. Career), Tech & Science, Lifestyle (incl. Travel, Motor and Home & Living)
B-Channel
Politics, Sports, Culture and Media, Comments
Advertising Types
Minimum Booking
Fullbanner
A-Channel
B-Channel
Run over Site
Format 468 B x 60 H (pixel)
Data formats gif, jpeg, flash, HTML
Data size
max. 20 KB
e 40,–/TKP
e 30,–/TKP
e 20,–/TKP
10.000 Ais
10.000 Ais
50.000 Ais
Flapbanner
A-Channel
e 50,–/TKP
e 40,–/TKP
B-Channel
e 30,–/TKP
Run over Site
Format 468 W x 60 H (pixel); Flap to max. 400 pixel
Data formats flash
Data size max. 20 KB
10.000 Ais
10.000 Ais
50.000 Ais
Bigsize-Banner
A-Channel
B-Channel
Run over Site
Format 728 W x 90 H (pixel)
Data formats gif, jpeg, flash, HTML
Data size max. 20 KB
e 50,–/TKP
e 40,–/TKP
e 30,–/TKP
10.000 Ais
10.000 Ais
50.000 Ais
Flap-Bigsize- Banner
A-Channel
e 60,–/TKP
B-Channel
e 50,–/TKP
e 40,–/TKP
Run over Site
Format 728 W x 90 H (pixel); Flap to max. 400 pixel
Data formats flash
Data size max. 20 KB
10.000 Ais
10.000 Ais
50.000 Ais
Skyscraper
A-Channel
e 50,–/TKP
e 40,–/TKP
B-Channel
e 30,–/TKP
Run over Site
Format 120 - 160 W x 468 – 600 H (pixel)
Data formats gif, jpeg, flash, HTML,
Data size max. 20 KB
10.000 Ais
10.000 Ais
50.000 Ais
Flap-Skyscraper
A-Channel
e
e
B-Channel e
Run over Site
Format 120 - 160 W x 468 – 600 H (pixel),
Data formats flash
Data size max. 20 KB
60,–/TKP
10.000 Ais
50,–/TKP
10.000 Ais
40,–/TKP
50.000 Ais
Flap to max. 400 pixel
21
DiePresse.com
Advertising Types
Minimum Booking
E-Juniorpage
A-Channel + B-Channel
Run over Site
Format 250 W x 600 H (pixel)
Data formats gif, jpeg, flash, HTML
Data size max. 30 KB
e 90,–/TKP
e 80,–/TKP
10.000 Ais
50.000 Ais
Content Ad
A-Channel + B-Channel
Run over Site
Format 300 W x 250 H (pixel)
Data formats gif, jpeg, flash, HTML
Data size max. 20 KB
e 60,–/TKP
e 50,–/TKP
10.000 Ais
50.000 Ais
Rectangle
A-Channel + B-Channel
Run over Site
Format 180 W x 150 H (pixel)
Data formats gif, jpeg, flash, HTML
Data size max. 20 KB
e 25,–/TKP
e 15,–/TKP
10.000 Ais
50.000 Ais
Button
A-Channel + B-Channel
Run over Site
Format 120 W x 90 H (pixel)
Data formats gif, jpeg, flash, HTML
Data size max. 8 KB
e 10,–/TKP
e
8,–/TKP
10.000 Ais
50.000 Ais
X-Placement
A-Channel + B-Channel
e 70,–/TKP
e 60,–/TKP
Run over Site
Format 250 W x 650 H (pixel)
Data formats gif, jpeg, flash, HTML
Data size
max. 20 KB
The X-Placement will be shown in the Favourites or Browser window.
10.000 Ais
50.000 Ais
Backpage Ad A-Channel
B-Channel
Run over Site
Data formats gif, jpeg, flash, HTML
Data size max. 20 KB
e 40,–/TKP
e 30,–/TKP
e 20,–/TKP
10.000 Ais
10.000 Ais
50.000 Ais
Pop-up
Pop-under and
Shaped Pop-up
A-Channel + B-Channel
Run over Site
Format
max. 300 W x 400 H (pixel)
Data formats gif, jpeg, flash, HTML
Data size max. 20 KB
e 110,–/TKP
e 70,–/TKP
10.000 Ais
50.000 Ais
DHTML-Special
Formats
Interstitial
A-Channel + B-Channel
Run over Site
e 110,–/TKP
e 70,–/TKP
10.000 Ais
50.000 Ais
All Channels
Format
Fullscreen
Data formats gif, jpeg, flash, HTML
Data size max. 30 KB
Displayed for: max. 5–7 seconds
e 140,–/TKP
10.000 Ais
22
DiePresse.com
Advertising Types
Minimum Booking
Advertorial
All Channels
e
50,–/TKP
50.000 Ais
e 500,–
Setup/Article
The advertorial will be arranged and implemented by our graphics department.
Therefore we need the following material:
Teaser:
Image
115 W x 70 H (Pixel)
Data formats gif, jpeg,
Data size max. 10 KB
Text
about 250 characters, incl. blanks
Article:
2 pictures 180 W x 112 H (Pixel)
Text
about 2.000 characters, incl. blanks
Sitebar
A-Channel
B-Channel
Run over Site
Prices for fixed placements on request
Formats on request
80,–/TKP
70,–/TKP
60,–/TKP
10.000 Ais
10.000 Ais
50.000 Ais
Newsletter-Advertisements
Placement per week
e 1.500,–
HTML-version 468 B x 60 H (Pixel)
Data formats gif, jpeg, flash, HTML
Data size max. 20 KB
Text-version 5 lines each 70 characters incl. blank characters
Fixed price
Sponsoring
Sponsoring by event/topic
We would be pleased to prepare for you special conceptions to find the optimal placements for your products.
Surcharge
Sound (starts automatically)
e
e
e
100 % Addition based on TKP
Booking Directives
Handling times
A handling time of 2 working days is applied on standard advertising types (unless otherwise agreed in writing form). On advertorials, rich media, flash, DHTML, streaming or other advertising types a handling time of five work days is applied. The advertising material can only be delivered
by e-mail to [email protected]
Cancellation
A cancellation is free of charge until 8 work days before the beginning of the campaign.
For later cancellations you will be charged a cancellation fee (50 % of the costs of the
undelivered campaign).
A postponement of the campaign of more than one month will be considered as cancellation.
Minimum Booking
The minimum booking amounts stated above can only be booked without breaks.
All rates for “DiePresse.com” are stated net but include a 15 % agency commission. The General Terms and Conditions of “DiePresse.
com” (published on diepresse.com/agb) are applied.
23
DiePresse.com
Glossar
A-Channel
The A-Channel is defined as a channel through which “DiePresse.com” tries to appeal to specific target groups based on its emphasis and site visits.
AdImpressions (AI)
Ad impressions stand for the number of times a specific ad has been displayed.
B-Channel Due to diverse interests of users, the B-Channel resembles the reach of magazines.
Banner
A banner (also called advertising banner or banner ad) is a graphically designed advertisement that is displayed on a web site. If a user clicks on the banner it will take them to the site of the advertiser. The formats and standards required from the Internet Advertising Bureau-Austria can be
found on:
http://www.iab-austria.at/standards/IAB-Standards.html
http://www.iab-austria.at/standards/Formate_Verwendungen.html
Flash
Flash is a multimedia program used to create vector based animations that can be displayed in the browser window.
GIF (Graphic Interchange Format)
GIF stands for “Graphic Interchange Format” and is a graphical file format commonly used to display colour images on the web. GIF format is independent operating software.
HTML (Hyper Text Markup Language)
PHTML is a programming language to build websites which is independent of IT-platforms. HTML-commands, also referred to as “tags” are written in angle brackets. The HTML-commands are interpreted by your browser and translated into images on your screen. HTML contributed a lot to the development of the WWW.
JPG (Joint Photographic Experts Group) JPG is the standard format of the WWW for photographic images. It is especially suitable for images with a lot of shades.
24
Newsletter A newsletter is a periodical appearing piece of information that is sent to an electronic distributor. Newsletter-subscribers can be served with different articles on diverse topics. Firms use newsletters as a marketing tool, an information medium and for customer retention purposes. They are also used to deliver press releases.
Page Impressions (PI)
Page impressions stand for the number of times a specific web site has been viewed. Page Impressions is an important measure of the reach of advertising activities.
Run over Site
Bookings across the complete web site.
CPM (Cost per Thousand)
The CPM rate determines the cost of your advertisement medium to reach 1000 prospects.
Unique User
Refers to the number of distinct individuals, as determined by IP addresses, who visit a
web-site, or view a banner ad. Since a log file only differentiates between the visitor’s IPaddresses, the visits cannot be directly captured in the WWW.
Access restrictions and cookies enable the differentiation of new or repeated visitors, and
therefore a more precise count.
Publishing Conditions
1. The contractor is responsible for the content of every advertisement
and guarantees that the advertisement does not infringe the law or
third party rights. The contractor will indemnify the publisher from
all claims resulting from the contents of the advertisement. The
publisher has the right but not the obligation to monitor and edit or
remove any activity or content. The publisher reserves the right to
reject any advertising contract without specifying the reasons.
2. The publisher takes no responsibility for the correctness of the
booking of ads or changes to the booking made by telephone.
3. Printing errors that do not appreciably affect the sense of the ad
will not constitute a claim for compensation against the publisher.
The publisher is only responsible for acts in gross negligence or
intention. Further liability, particularly loss of profit, loss of interest,
indirect or direct consequential damages, third party damages, etc.
are explicitly excluded. The responsibility is limited in any case by
the amount of the concerning assignment.
4. Any compositional errors or other defects in the manuscripts, films
or production-ready materials, brochure inserts and ads specials
provided by the contractor are in the sole responsibility of said
contractor.
5. Proof sheets will be provided only on request and compensated
at cost. Copies not returned within the time limit will be taken
as approved for printing. Costs for substantial changes to things
originally agreed upon, and for the delivery of the printed copies,
plus any film or graphic materials are the responsibility of the
contractor.
6. Requests for positioning will be honoured to the extent possible;
however, the publisher has no obligation to do so.
7. Advertisements whose editorial configuration makes them
unrecognisable as advertisements will be so labelled by the printer,
according to Article 26 of the Austrian Media Law.
8. The Printer takes no responsibility for any damages arising from the
failure of an ad to appear on a certain day or through a printing or
similar error.
9. A withdrawal of a booked and confirmed ad without cost is only
possible up to the official ad closing time.
10. The publisher is not responsible for non-delivery occurring for
reasons beyond his control (as a result of strikes, confiscation,
shipping accident, damage to machinery etc.).
12. The publisher will confirm any contract on request. Verbal contracts
that are not confirmed in writing are not binding for the publisher.
13. The bulk discounts quoted in the advertising rates are valid only
for ads of a particular advertiser that actually appear within that
calendar year. The advertiser retrospectively receives the discount
on ads actually run only when he has made a comprehensive
contract from the beginning of the year that on the basis of these
rates that justifies the discount.
14. If a contract of this kind is not fulfilled because of circumstances
beyond the publisher’s control, the contractor - irrespective of any
legal obligations - must restore to the publisher the difference
between the guaranteed discount and that what corresponds to
the effective reduction in advertising. In the case of bankruptcy or
settlement by the contractor, the discount does not apply.
15. Our invoices are payable immediately on receipt without cash
discount. In the case of delayed payment, interest will be charged
at 8 % over the prime rate currently being offered by the Austrian
National Bank, in accordance with Article 1333, Par. 2 of the
AGBG (Austrian Civil Law). Further the rate and collection fees
referred to in Article 1333, Par 3 of the “Title” on payment delays
will come into force.
16. Any billing complaints must be made within 14 days of the original
billing date.
17. Complaints of deficiencies for other defects under the guarantee
must be reported in writing within eight days.n.
18. Delays in payment can lead to cancellation of ongoing contracts or
the refusal of further advertising by the defaulter until such time as
the back payments have been made good.
19. Any price changes immediately affect ongoing contracts.
20. Vienna is the place of delivery and the exclusive court of
Jurisdiction. Austrian Law is applied excluding the rules of Austrian
International Civil Law and the UN Convention.
21. The contractor explicitly agrees to be informed on the publisher‘s
special offers per telephone, fax, e-mail, SMS etc. also in form of
mass mailings and for advertising purposes. This agreement can be
withdrawn at any time.
11. Advertisers contracting for box-numbered classified ads are
responsible for the timeliness and complete return of any
documents accompanying the letters to the box number. Any
mailing received that abuses the printer’s box number service
will not be released. In addition, the publisher accepts no
registered letters to the box numbers and will in no case take any
responsibility for the loss of a piece of mail or for any delays in
forwarding.
25
Notes
26
Advertising Rate Card No. 56, as from January, 1st, 2007
Subject to Changes
„Die Presse“
Verlags-Gesellschaft m.b.H. & Co KG
Company Number FN 218199g/
Commercial Court Vienna
VAT Identification Number 54093001
General Partner
„Die Presse“
Verlags-Gesellschaft m.b.H.
Company Number FN 216077k/
Commercial Court Vienna
Hainburger Straße 33 / PF 33
A-1030 Wien
Tel. +43/(0)1/514 14-0
diepresse.com