product knowledge

Transcription

product knowledge
PRODUCT KNOWLEDGE
AERO STYLING PRODUCTS
a Glossary of Ingredients
(continued)
Panthenol
A member of the Vitamin B complex family used as a hair thickener and conditioning
agent. During oxidation it is converted to Vitamin B - 5 (pantheonic acid).
Phenyl Trimethicone
Adds shine and flexibility.
Propylene Glycol Dicocoate
A mixture of propylene glycol esters of coconut fatty acids. Aids in removing unwanted
"build-up" from hair.
SD 40 Alcohol
Often listed as SDA40. It belongs to the alcohol family and is the only drinkable one
specially denatured by adding bittering agents to make it not suitable for human
consumption. It is used primarily in hair spray as a resin solvent.
Sodium Polystyrene Sulfonate
Removes cationic build up which can have a negative effect on hair volume and body.
By removing this build-up, hair volume is increased.
Triethyl Citrate
Derived from citric acid. It provides pliability to fixatives.
Aero Styling Products are created by TRI Professional Haircare Products. No animal testing is
used during the development of TRI products, all products are biodegradable and all packaging
is completely recyclable.
TM
T R I P r o f e s s i o n a l H a i r c a r e P r o d u c t s
13918 Equitable Road, Cerritos, CA 90703 USA 866.644.7373
9
www.trihaircare.com
AERO STYLING PRODUCTS
A Glossary of Ingredients
AMP (Aminoethyl Propnol)
An organic pH adjuster used to maximize the effects of styling products.
Butylene Glycol
Organic humectant similar to propylene glycol.
Butyrospermum Parkii
Rich in vitamins A and E. Reacts when heated to moisturize, smooth and seal the cuticle
layer of the hair.
Dimethicone
A Silicone derivative. Adds luster and sheen.
Guar HydroxypropyItrimonium Chloride
Naturally derived from Guar tree, cationic conditioning agent used frequently in
shampoos.
Hellanthus Annuus Seed Extract
A powerful, natural anti oxidant and sunscreen. Protects hair from environmental
pollutants and naturally inhibits hair color fade.
Hydrofluorocarbon (HFC)
An acceptable alternative to chlorofluorocarbons and hydrochloroflourocarbons on a long
term basis. Because HFC's contain no chlorine they do not directly affect stratospheric
ozone.
Hydrolyzed Silk Esther
Humectant and anti static agent.
Hydrolyzed Wheat Protein
Moisturizes, strengthens and adds sheen to the hair.
Isobutane
Naturally occurring gas.
Octylacrylamide Acrylate Butylaminoethyl Methacrylate Copolymer
Part of a cationic system. A fixative that is used for hold and high gloss in hair sprays.
(continued next page)
8
AERO BODY INFUSION
PRODUCT POSITIONING:
Aero Body Infusion is an ultra light weight, aerosol volumizer.
It is safe and effective for all hair types. It doubles the volume
of ultra fine hair providing bounce, body and brilliant shine.
UNIQUE SELLING BENEFITS:
Aero Body Infusion is a revolutionary product. After an
exhaustive search for smaller and smaller resins to add
weightless body to fine hair,a breakthrough occurred when a
way was found to apply these micro resins to wet hair in an
aerosol format. The aerosol application allows for the lightest
layer of body enhancers possible, an important advantage in
that it will not weigh down fine hair. It is environmentally
safe because it meets the strict environmental standards of the
California Air Resources Board. This non-drying formulation
has a very low level of alcohol and a clean fresh aroma.
To Use: After
shampooing,
evenly mist Aero
Body Infusion
through the hair
while still damp,
proceed with
drying into style
or allow to dry
naturally. Hair will
shine and appear
to double in volume.
PRIMARY FEATURES AND BENEFITS:
Aerosol Application:
Convenient clean hands application allows for the lightest
layer of body enhancers possible and ensures thorough distribution.
Body Building:
Micro Resins bond to the hair doubling its volume without
adding weight, leaving the hair with a clean feel.
Environmentally Safe:
Meets all State and Federal regulations for
atmospheric protection.
REVIEW QUIZ:
1. Why is the aerosol application an important feature?
2. How does Aero Body Infusion add volume to the hair?
3. What hair type is Aero Body Infusion best suited to?
5
AEROGEL STYLING SPRAY
PRODUCT POSITIONING:
Aerogel Styling Spray is a multi-use aerosol styling aid that
combines the flexibility of a gel with the control of a spray
for a firm hold with a supple feel and a brilliant shine.
UNIQUE SELLING BENEFITS:
Aerogel Styling Spray controls any finished style leaving
hair touchable enough to brush through without sacrificing
style memory. Never stiff or sticky, it is also great for spot
styling and adding lift. Aero products combine the perfect
formulas with the ideal spray system, this is extremely
important because for the best products to get perfect end
results they have to be applied just right. Aerogel Styling
Spray makes this an easy achievement.
To Use: For all-over
hold, shake well,
hold 8-12 inches
from the head and
mist onto finished
hair style.
For added volume,
lift sections and
direct spray at
root area.
PRIMARY FEATURES AND BENEFITS:
Breakthrough Formula:
Exclusive blend of gel and micro resins combine the
flexibility of a gel with the control of a hair spray
leaving the hair touchable enough to brush through,
making this an ideal "working hair spray".
Advanced Application
Technology:
Aerogel targeted mist creates a light, even spray that
leaves no build-up, stickiness or weight.
Reduced Resin Shield:
Aerogel's micro resins (the particles are reduced in size),
are more defused throughout the hair, eliminating flaking
or dullness. The product also washes easily from the hair.
Environmentally Safe:
Meets all State and Federal environmental regulations for
protection of the atmosphere.
REVIEW QUIZ:
1. Why is Aerogel a good "working hair spray"?
2. What is the advantage of Aerogel's advanced application technology?
3. What are the advantages of a reduced resin shield?
2
AEROSHINE SHINE ENHANCER
PRODUCT POSITIONING:
Aeroshine is an aerosol shine enhancing spray for use on all hair types.
Its superior light reflective qualities provide a healthy, highly polished
shine, while leaving the hair clean to the touch. A natural sunscreen
shields the hair form harmful UV rays and protects hair color.
UNIQUE SELLING BENEFITS:
Aeroshine is the final touch that complements any hair style. A fine mist
of Aeroshine provides a healthy looking, shimmering brilliance to the
finished hair design and leaves the hair clean to the touch. Aeroshine
shares the cutting edge application technology and breakthrough formulas
found in all Aero products to insure a light even spray resulting in a perfect
application of the product every time it is used. Unlike pomades, Aeroshine’s
spray application is directed only to the outer layer of the finished hairstyle
with no excess product to weigh hair down. A natural conditioning sunscreen
smoothes the hair while it protects haircolor by shielding it from UV rays.
PRIMARY FEATURES AND BENEFITS:
Highly Polished
Shine:
Superior light reflective elements in Aeroshine provide a
healthy, highly polished shine while leaving the hair clean
to the touch.
Advanced Application
System:
Aeroshine’s targeted mist creates a light even distribution
of product that leaves no build-up, stickiness or weight. Hands
stay clean because they never touch the product.
UV Protection Plus:
A natural conditioning sunscreen smoothes and softens the
hair while it shields hair from harmful UV rays and protects
haircolor.
Environmentally Safe:
Meets all State and Federal regulations for atmospheric
protection.
REVIEW QUIZ:
1. What is Aeroshine’s primary function?
2. For which hair type is Aeroshine recommended?
3. What is Protection Plus?
6
To Use: Shake
well, then mist
a small amount
over the entire
surface of the
finished hairstyle
for a healthy
brilliant shine.
AEROSTRAIGHT SPRAY-IN STRAIGHTENER
PRODUCT POSITIONING:
Aerostraight Spray-In Straightener is an aerosol styling aid that
smoothes and temporarily straightens hair, banishing frizz and
fly-aways while adding body to all hair types.
UNIQUE SELLING BENEFITS:
Aerostraight spray smoothes and temporarily straightens hair,
and controls frizz in any climate. Aerostraight's heat
activated style memory is ideal for scalp-to-end smoothing.
It may be used with round brushes, hot rollers or straightening
irons to create sleek movement. Special body building
ingredients add energy and volume to fine hair. Special
conditioning ingredients and a heat activated thermal
protector create lustrous highly polished styles with added
UV protection.
PRIMARY FEATURES AND BENEFITS:
Advanced Application
System:
Aerostraight's targeted mist leaves no build-up,
stickiness or weight.
Heat Activated Thermal
Protector:
A multifunction heat activated thermal protector
smoothes and seals the cuticle while protecting
the cortex.
UV Protection:
Aerostraight contains a natural sunscreen that
inhibits photochemical damage and locks in
hair color.
Environmentally Safe:
Meets all State and Federal regulations for
atmospheric protection.
REVIEW QUIZ:
1. What hair type is Aerostraight recommended for?
2. What is the advantage of a thermal protector?
3. Why include sunscreens in Aerostraight?
3
To Use: Shake well.
On clean damp
hair, spray and
finish one section
at a time, blow
drying using
tension. Mist on
dry hair before
flat-ironing or
using heatsetting tools.
CLARIFYING SHAMPOO
PRODUCT POSITIONING:
Clarifying Shampoo with TNC* gently removes product build-up, chlorine and environmental
pollutants from the hair. Gentle enough for daily use on all hair types. Professional stylists use
Clarifying Shampoo to prepare the hair for chemical services insuring optimal results.
UNIQUE SELLING BENEFITS:
Gentle cleansers and triple action natural chelators rid the hair of product build-up and remove
harmful deposits known to inhibit chemical processes, such as, chlorine, mineral deposits, and other
impurities while leaving the natural protective acid mantle of the hair intact. Clarifying Shampoo
with TNC*is strongly recommended for use before chemical services to insure positive results, but is
gentle enough for daily use.
pH level 6.0 - 7.0
PRIMARY FEATURES AND BENEFITS:
Cleanses
Gentle cleansers remove product build-up instantly without disturbing
the hair’s natural protective acid mantle.
Removes Environmental Pollutants
All natural triple action chelating agents gently remove naturally
occurring environmental pollutants such as, chlorine, mineral
deposits and other impurities.
Prepares Hair for Chemical Services
Rids the hair of harmful deposits known to inhibit chemical processes
resulting in truer hair color, and livelier curls in permanent waves.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies that
enhance the effect of essential active ingredients to revive and
replenish the health of your hair, and scalp providing Topical
Nutrition ª to repair, nourish and protect the hair from
future damage.
4
CONTROL AND FINISHING MIST
PRODUCT POSITIONING:
Control and Finishing Mist with TNC* is a non aerosol hairspray with a gentle hold for use on all
hair types. Never stiff or sticky, Control and Finishing Mist is an excellent "working hairspray".
UNIQUE SELLING BENEFITS:
Control and Finishing Mist’s exclusive formulation uses a new generation of polymer resins which
allow Control and Finishing Mist with TNC* to function with a low alcohol level. The ultra fine
quick drying mist allows exceptional performance as a "working hair spray" providing control
without being stiff or sticky. A reduced resin shield prevents flaking or dulling effects to the hair and
the product washes easily from the hair.
pH level 6.2 - 7.0
PRIMARY FEATURES AND BENEFITS
Micro Resin Technology
Natural resins reduced in size allow Control and Finishing Mist
to function at a low alcohol level.
Ultra Fine Spray
The ultra fine quick drying mist allows exceptional performance
as a "working hairspray".
Environmentally Safe
Meets all State and Federal regulations for atmospheric protection.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies
that enhance the effect of essential active ingredients to
revive and replenish the health of your hair, and scalp
providing Topical Nutrition ª to repair, nourish and protect
the hair from future damage.
12
COVERT CONTROL HOLDING SPRAY
(Covert is defined as hidden or concealed)
PRODUCT POSITIONING:
Covert Control Holding Spray with TNC* is a fast drying aerosol hairspray with a firm hold suitable for
all hair types. It provides hidden control to the finished hairstyle and protects the hair from atmospheric
moisture.
UNIQUE SELLING BENEFITS:
Covert Control Holding Spray uses the most recent resin chemistry to allow a firm hold with less of a
resin shield. This provides moisture resistance and flexibility at the same time. A fine quick drying mist
of Covert Control Holding Spray with TNC* allows firm but hidden control of the finished hairstyle
without a wet, stiff look.
PRIMARY FEATURES AND BENEFITS
Ultra Fast Drying
Micro spray application instantly holds the finished hair style
in place invisibly without weighing it down.
Provides a Moisture Shield
New resin chemistry provides hidden moisture resistance and
flexibility to the finished hairstyle.
Pleasant Scent
Covert Control Holding Spray has a fresh citrus bouquet and is
another of TRI's fugitive fragrances (scent doesn't linger after
the job is done).
Meets Environmental Standards
Covert Control Holding Spray was formulated after the question
of ozone depletion arose. Today the environmental concern is
the VOC levels in a product. Covert Control Holding Spray meets
all State and Federal requirements.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies
that enhance the effect of essential active ingredients to
revive and replenish the health of your hair, and scalp
providing Topical Nutrition ª to repair, nourish and protect
the hair from future damage.
13
structural balance Daily Hydrating Conditioner
R
PRODUCT POSITIONING:
Structural Balance Daily Hydrating Conditioner is a rinse-out moisturizing
conditioner that repairs hair as it restores shine and enhances manageability.
pH level 4.5 - 5.5
UNIQUE SELLING BENEFITS:
Formulated for daily use on all hair types, Daily Hydrator relies on Structural
Balance’s unique technology to target-deliver moisturizers, conditioners and
strengtheners right where they’re needed most. Unlike other daily conditioners, it
bonds essential ingredients to weak and damaged spots, creating a new, ideally
balanced hair structure. A built-in, heat-activated, thermal protector seals the cuticle
and enhances shine, while minimizing damage from heat styling.
PRIMARY FEATURES AND BENEFITS:
Moisturizes: By infusing the hair with essential moisturizers that bond in
structural
balance
place, it increases resiliency and elasticity, while combating dryness from
chemical use and heat styling. Mechanical stress is eased.
Increases Body and Shine:
A potent cocktail of Shea Butter,
vitamins A and E, and essential oils bond to dry areas along and within the
hair shaft, becoming part of the hair’s inner structure. Hair takes on new body
and shine, and even bleached hair becomes more resilient and easy-to-comb.
Strengthens and Repairs: Hair bodifiers are locked in place for
increased bounce and body, while sunflower oil extract provides enhanced sun
protection and combats fading from UV rays.
Smooths and Protects:A heat-activated thermal protector smoothes
and seals the cuticle, detangling and increasing manageability, while enhancing
REVIEW QUIZ
Nourishes,
strengthens,
& conditions,
then locksin essential
nutrients by
smoothing
and sealing
the cuticle.
Produces
remarkable
shine and
manageability
D a ily Hy dra t i n g
Conditioner
1. How does this product protect from heat-styling damage?
2. How is this product used?
3. How are the hair strengtheners delivered?
6
with Color Protectors
ECOLLOGEN SHAMPOO
PRODUCT POSITIONING:
Ecollogen Shampoo with TNC ª * is safe and effective for daily use on all hair types to cleanse,
moisturize and repair the hair. It is specifically recommended for natural hair.
UNIQUE SELLING BENEFITS:
A gentle but effective cleanser for the whole family Ecollogen Shampoo with TNC ª* moisturizes and
repairs utilizing hydrolyzed marine collagen to strengthen damaged hair and reduce split ends.
Marine collagen is derived from non-bovine sources. The hair is left in as close to its natural state as
possible, with no residue to interfere with chemical services. This ensures consistent results in
permanent waves and truer hair colors. Ecollogen Shampoo has a pleasant “clean skin” fragrance
that won’t linger in the hair after the task is done.
pH level 5.5 - 5.9
PRIMARY FEATURES AND BENEFITS:
Cleanses
Gentle cleansing removes dirt and debris without stripping hair of its
natural protective oils or fading hair color. Leaves no residue that
could inhibit chemical services.
Hydrolization
The collagen protein molecule as it occurs naturally is too large to
truly bond with the hair. The process of hydrolyzation greatly
reduces the size of the protein enabling it to penetrate the hair
and bond substantively.
Moisturizes
Hydrolyzed marine collagen protein, a natural humectant,
bonds to damaged areas along and within the hair shaft becoming
part of the hair structure. Hair is left stronger, more lustrous and
moisturized.
Strengthens
Ecollogen shampoo could be called a “treatment” because it
strengthens and repairs damaged hair. Hydrolized marine collagen
protein attaches itself to weakened areas of the hair shaft
strengthening and conditioning the hair restoring its resilience.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies that enhance
the effect of essential active ingredients to revive and replenish the health
of your hair, and scalp providing Topical Nutrition ª to repair, nourish
and protect the hair from future damage.
5
FASHION STYLING MOUSSE
PRODUCT POSITIONING :
Fashion Styling Mousse with TNC* is a lightweight styling and finishing foam that adds weightless
control and flexible support. It provides maximum shine, fullness and control to all hair types
without the stickiness of a traditional mousse.
UNIQUE SELLING BENEFITS:
Fashion Styling Mousse was developed only after consulting with professional stylists to find out
what early mousse styling aids were doing right and more importantly what they were doing wrong.
Then we formulated Fashion Styling Mousse The improvements included in Fashion Styling
Mousse were these; we created a foam that held up until it was applied, instead of dripping through
your fingers, discovered a way to keep mousse from drying out the hair, reduced the resin shield so
it did not flake or dull the hair, and added a sunscreen to protect the hair. Since Fashion Styling
Mousse has slightly less hold than gel it will perform with a wider range of hair types. Individuals
that need body and those who have full thick hair will use Fashion Styling Mousse with TNC*
PRIMARY FEATURES AND BENEFITS:
Stabilized Foam
Foam lasts longer and stays put with no messy dripping.
Non Drying Formula
TRI chemists use the lowest alcohol levels possible to
ensure a non drying formulation.
Reduced Resin Shield
Reduced resin shield eliminates flaking and dulling
effects and washes easily from the hair with no residue.
UV Protector
Fashion Styling Mousse contains a natural sunscreen
derived from cinnamon leaves. This inhibits photochemical damage and hair color fading.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies
that enhance the effect of essential active ingredients to
revive and replenish the health of your hair, and scalp
providing Topical Nutrition ª to repair, nourish and protect
the hair from future damage.
14
GEL SPRAY
PRODUCT POSITIONING:
Gel Spray with TNC* is a lightweight alcohol free, non-drying, conditioning spray gel recommended
for any hair density to add texture, body and control.
UNIQUE SELLING BENEFITS:
Crystal clear Gel Spray looks like a solid, with air bubbles frozen in place, but it sprays like a liquid.
The spray application allows for a lighter more targeted application of the product insuring a more even
distribution. Gel Spray with TNC* is a powerful styling tool with the ability to lift the most demanding
of sculptured styles or it can add just the lightest touch of body. This unique formulation also provides
the conditioning effects of wheat protein aloe vera, and lemon grass extract. Conditioners are included
in styling aids because they remain on the hair.
pH level 5.5 - 6.5
PRIMARY FEATURE AND BENEFITS:
Spray Application
Allows for a lighter more targeted application of the product insuring
a more even distribution.
Adds Body to Fine Hair
This formulation wraps around each individual hair increasing its
diameter providing a thicker appearance to the hair.
Conditions
Wheat Protein, Aloe Vera and Lemon Grass Extract provide the
revitalizing effects of a leave in conditioner.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies that
enhance the effect of essential active ingredients to revive and
replenish the health of your hair, and scalp providing Topical
Nutrition ª to repair, nourish and protect the hair from future damage.
18
structural balance
R
Hydrating Shampoo
and Color Protector
PRODUCT POSITIONING:
Structural Balance Hydrating Shampoo and Color Protector is a unique,
reparative, daily-use shampoo that is specifically formulated to repair hair at the
microscopic level, protect haircolor and prevent color fade.
pH level 5.0 - 6.0
UNIQUE SELLING BENEFITS:
As it cleanses, the sulfate-free formula not only prevents hair color from washing
down the drain; sunflower oil extract protects haircolor from the sun’s UV rays,
which can fade haircolor. Using Structural Balance’s patent-pending technology,
it delivers an extra-potent boost of targeted ingredients right where they’re needed
most to prevent the dryness and breakage that can occur when hair is chemically
treated. Key ingredients bond in place, balancing inconsistencies in the hair and
restoring it to optimum health.
PRIMARY FEATURES AND BENEFITS:
structural
balance
Cleanses: Sulfate-free cleansing system works gently without stripping
or fading hair color.
Moisturizes: A potent cocktail of Shea Butter, vitamins A and E, and
essential oils boNd to dry areas along and within the hair shaft, becoming
part of the hair’s inner structure. Hair takes on new body and shine, and
even bleached hair becomes more resilient and easy-to-comb.
Strengthens and Repairs: A tri-molecular fusion of oat, soy
and wheat proteins is transferred to weakened sites deep within the hair
shaft, strengthening and conditioning the hair, and balancing inconsistencies.
Hair is restored to optimum health from the inside out.
REVIEW QUIZ
Delivers an
extra-potent
infusion of
moisturizers
and nutrients
that fortify &
rebalance
chemically
t re ate d ha i r.
Sulfate -free
formula wonÕt
strip haircolor.
Hydrating Shampoo
and Color Protector
1. What ingredient acts as a UV-protector?
2. Which hair types is this shampoo best for?
3. How does this product protect haircolor?
4
JOJOBA SHAMPOO
(Pronounced ho-ho-ba)
PRODUCT POSITIONING:
Jojoba Shampoo with TNCª* is formulated for daily use on all hair types to cleanse, moisturize and fortify the
hair. Its unique body building blend of jojoba, neutral henna, hydrolyzed marine collagen protein and
panthenol make it ideal for use on fine hair. Jojoba also prevents the over production of sebum effectively
controlling an oily condition.
UNIQUE SELLING BENEFITS:
From a desert shrub comes one of natures most useful hair care agents, jojoba extract. It is one of the secrets
of Jojoba Shampoo with TNC’sª* unmatched ability to increase body and luster in the hair. Chemically
similar to sebum (the natural protective oil secreted by the scalp). Jojoba, a naturally pH balanced substance
helps restore the hairs acid mantle (the protective layer of sebum on the hair) and may be used often without a
"rebound effect" that causes over production of sebum, a very common result of oily hair treatments that over
cleanse the scalp and can actually contribute to an oily condition. Jojoba Shampoo also contains an effective,
natural DHT inhibitor to provide the optimal environment for the continued growth of healthy hair. This
exclusive body building formulation of jojoba extract, panthenol vitamin B5, marine collagen and neutral
henna, leaves the hair smoother and stronger with greatly enhanced body and shine. pH level 5.5 - 6.0
PRIMARY FEATURES AND BENEFITS:
Cleanses
Gentle cleansing removes dirt and debris without stripping the hair of
its natural protective oils or fading hair color. It leaves no harmful residue
that would inhibit chemical services.
Moisturizes
Unique blend of panthenol vitamin B5, marine protein collagen and Jojoba
extract adds moisture to the hair and prevents moisture loss due to the use of
hair dryers and other heat appliances.
Adds Body
Exclusive blend of jojoba extract, panthenol vitamin B5, marine collagen
protein and neutral henna adds exceptional body to fine hair without
weighing it down by increasing the thickness of each hair.
Helps Control Oily Hair
Jojoba Shampoo may be used often without a "rebound effect" that causes
the over production of sebum by the scalp, which is a common result of
the use of oily hair treatments that over cleanse and can actually
contribute to an oily condition.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies that enhance
the effect of essential active ingredients to revive and replenish the health
of your hair, and scalp providing Topical Nutrition ª to repair, nourish
and protect the hair from future damage.
3
structural balance
Leave-In Reconstructor
R
pH level 2.75 - 3.75
PRODUCT POSITIONING:
Convenient Structural Balance Leave-In Reconstructor instantly repairs hair,
strengthens, detangles and moisturizes without weighing hair down or interfering
with styling aids.
UNIQUE SELLING BENEFITS:
Structural Balance’s unique technology delivers moisturizers, conditioners and
strengtheners right where they’re needed most. Unlike other daily conditioners, it
bonds essential ingredients to weak and damaged spots, so they become part of
hair’s new, ideally balanced structure. A built-in, heat-activated, thermal
protector seals the cuticle, enhancing shine while minimizing heat damage.
Hair is left receptive to all styling aids and techniques.
PRIMARY FEATURES AND BENEFITS:
Moisturizes: By infusing the hair with essential moisturizers, it increases
resiliency and elasticity, while combating dryness and damage from heat styling.
Strengthens: The tri-molecular fusion of oat, soy and wheat proteins
creates a newly balanced hair structure that is significantly strengthened and
resistant to breakage from heat and styling stress.
Increases Body and Shine: Hair bodifiers and conditioners are
locked in place for increased bounce, body, and shine.
Smooths and Protects: A multifunction, heat-activated thermal
protector seals the cuticle, detangling and increasing manageability while
protecting the hair’s inner core from heat-styling damage. Hair is prepped
to make the most of any styling product and is transformed into
the ideal condition for a variety of professional styling techniques.
REVIEW QUIZ
structural
balance
Protects
hair color,
restoring
structural
balance
while moisturizing and
detangling.
Equalizes
porosit y,
significantly
strengthening
& conditioning
after first use.
Leave-In
Reconstructor
with Color Protectors
1. When is this product applied?
2. How does the product act with various styling aids?
3. How does the product strengthen hair ?
9
MOISTURIZING CONDITIONER
PRODUCT POSITIONING:
Moisturizing Conditioner with TNC* is a rinse out moisturizing conditioner that repairs and
strengthens hair. Hydrolized wheat proteins bond instantly with hair restoring elasticity, shine, and
combability. Natural Kiwi extract, a powerful antioxidant containing vitamins C and E provides
thermal protection and reduces color fading. Safe and effective for daily use on all hair types
Moisturizing Conditioner is specifically recommended for hair that needs moisture.
UNIQUE SELLING BENEFITS:
Moisturizing Conditioner with TNC* works instantly to restore moisture balance and lost proteins
resulting from chemical services and thermal styling tools. Hydrolyzed wheat protein is proved to
penetrate the inner layers of the hair, and is drawn to damaged areas along the hair shaft providing
strength and permanent conditioning. Rich in botanicals and essential fatty acids, this formulation
revitalizes brittle limp hair and adds shine, body, and flexibility to all hair types with dramatic results
on color treated, sun damaged, or chemically treated hair. A natural sunscreen is included to inhibit
UV damage and hair color fading.
pH level 4.5 - 5.5
PRIMARY FEATURES AND BENEFITS:
Moisturizes
A rich blend of hydrolized wheat protein, Kiwi and other
botanicals, plus essential fatty acids, bond within the hair structure.
The hair is left resilient, shiny and moisturized.
Strengthens
Hydrolyzed wheat protein through a unique bonding system
provides strength and permanent conditioning to the hair structure.
Botanicals and essential fatty acids close the cuticle and the pH
of the hair is normalized.
UV Protection
A natural sunscreen protects the hair from photochemical damage
and inhibits hair color fading.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies that
enhance the effect of essential active ingredients to revive and
replenish the health of your hair, and scalp providing Topical
Nutrition ª to repair, nourish and protect the hair from future damage.
8
MOISTURIZING SHAMPOO
PRODUCT POSITIONING:
Moisturizing Shampoo with TNC* adds strength and resilience to chemically treated hair while
replacing lost protein. It is safe and effective on all hair types. Moisturizing Shampoo is specifically
recommended for hair that needs moisture.
UNIQUE SELLING BENEFITS:
This luxurious shampoo adds vitality while protecting and restoring highlighted, colored, or permed
hair. This rich blend of hydrolyzed plant derived proteins and Kiwi extract contain powerful
antioxidants and vitamins C and E to protect and seal the cuticle minimizing hair color
fading. Essential fatty acids and nutritional plant extracts cleanse and prepare the hair for exceptional
styling performance.
pH level 5.5 - 6.3
PRIMARY FEATURES AND BENEFITS:
Cleanses
Gentle cleansing removes dirt and debris without stripping the hair of
its natural oils or fading hair color. It leaves no harmful residue that
would inhibit chemical service.
Moisturizes
A rich blend of hydrolyzed plant derived proteins, Kiwi extract,
vitamins C and E and essential fatty acids bond with the hair structure.
The hair is left resilient, shiny and moisturized.
Strengthens
Hydrolyzed plant derived proteins, through a unique bonding system,
provide strength and permanent conditioning to the internal hair
structure. Botanicals and essential fatty acids close the cuticle
and normalize pH.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies that enhance
the effect of essential active ingredients to revive and replenish the health
of your hair, and scalp providing Topical Nutrition ª to repair, nourish
and protect the hair from future damage.
6
PROTEIN BODIFIER
PRODUCT POSITIONING:
Protein Bodifier with TNC* is a non aerosol spray-on volumizer with the restorative qualities of a
leave in conditioner, and is suitable for all hair types. Its body building effect is especially suited
for fine limp hair.
UNIQUE SELLING BENEFITS:
This formula enriched with TNC* has the perfect combination of hydrolyzed marine collagen
protein, and Panthenol a vitamin B5 that actually becomes part of the hair structure, giving the hair
a full bodied healthy texture, increasing the volume of fine limp hair. Protein and resins attach to
the outside of the hair shaft increasing the size of the individual strands. Panthenol a B5 vitamin
expands the hair shaft resulting in a substantial increase in body. The results are immediate and the
beautiful difference is obvious.
pH level 5.0 - 6.0
PRIMARY FEATURES AND BENEFITS:
Body Building
Special resins and Panthenol vitamin B5 increase the
diameter of each individual hair shaft resulting in a
substantial increase in body.
Conditioning Effect
Hydrolyzed marine collagen protein and Panthenol, vitamin
B5, moisturize and fortify the hair shaft, having the effect of
a leave-in conditioner.
pH Rectifier
Protein Bodifier adjusts the pH balance of the hair which
closes down the cuticle layer of the hair, protecting
the cortex and increasing its light reflective qualities.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies
that enhance the effect of essential active ingredients to revive
and replenish the health of your hair, and scalp providing
Topical Nutrition ª to repair, nourish and protect the hair
from future damage.
16
SCULPTURE STYLING GEL
PRODUCT POSITIONING:
Sculpture Styling Gel with TNC* is a supportive gel formulation for use on all hair types to provide
body, texture and control.
UNIQUE SELLING BENEFITS:
This alcohol free styling gel will not flake or dull the hair and provides optimum support, texture,
and control. Sculpture Styling Gel with TNC* adds body to fine hair by wrapping around each
individual hair increasing its diameter. This makes it ideal for hair that is described as "needing
body". This concentrated gel is excellent for wet looks, sculpting shape, or detailing your
finished designs.
pH level 6.8 - 7.6
PRIMARY FEATURES AND BENEFITS:
Alcohol Free
Alcohol free formulation will not dry out, flake, or leave
a dulling film on the hair.
Adds Body to Fine Hair
This special formulation surrounds each individual hair
dramatically increasing body and control.
Multi-Use
May be used for molding, sculpting, and slicking the
hair back for a wet look or simply to add texture to
finished hair designs.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies
that enhance the effect of essential active ingredients to
revive and replenish the health of your hair, and scalp
providing Topical Nutrition ª to repair, nourish and protect
the hair from future damage.
20
SHAPE AND SHINE
PRODUCT POSITIONING:
Shape and Shine with TNC* is a high performance gel based pomade for use on all hair types to
create definition, texture, and shine with a positive but flexible hold.
UNIQUE SELLING BENEFITS:
Shape and Shine with TNC* is a high performance non-greasy gel based pomade with muscle.
This smooth creamy formula blends instantly into the hair, excellent for a sleek wet look. It can be
used on dry hair for texturizing, sculpting and shine. This special formulation adds body and
volume to the hair while leaving it clean to the touch. Shape and Shine is perfect for detailing or
creating a detached, piecey look to a finished style. Shape and Shine can also be used on naturally
curly or permed hair to smooth and define curls, providing softness and an incredible sheen.
PRIMARY FEATURES AND BENEFITS:
Light Reflectivity
Improves the overall appearance of the hair with light reflective elements that stay in the hair
throughout the day.
Smooth Texture
This smooth creamy formula blends instantly into the hair providing positive but flexible hold
without feeling greasy.
pH level 4.0 - 5.5
Holding Power
Shape and Shine is all about control. To hold
direction, sculpt or add emphasis to a line cut
into the hair, use a little more. To create piecey
separation, apply to random sections.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential
active ingredients to revive and replenish the health of your hair, and scalp providing Topical
Nutrition ª to repair, nourish and protect the hair from future damage.
21
SMOOTH hair straightener
PRODUCT POSITINING:
Smooth hair straightener with TNC* is a very light gel based straightening serum that temporarily
relaxes unwanted curl and frizz. For use on all hair types Smooth and Straight gives the hair body
and shine while it remains clean to the touch.
UNIQUE SELLING BENEFITS:
Whatever the desired texture, smooth and straight, soft curls, or gentle waves this versatile
straightening serum temporarily relaxes unwanted curl and frizz. The resulting improvement of
texture and control is dramatic. Smooth hair straightener with TNC* is formulated with special
conditioners and natural shine enhancers to brighten natural or color treated hair. This non greasy
formula leaves the hair looking healthy, shiny and clean to the touch.
pH level 5.0 - 5.5
PRIMARY FEATURES AND BENEFITS:
Versatility
Whether the desired texture is smooth, straight, soft curls
or gentle waves this versatile straightening serum
temporarily relaxes unwanted curl and frizz.
Natural Shine Enhancers
Rosemary and nettle extracts give the hair a brilliant sheen
that brightens natural or color treated hair.
Non-Greasy
Smooth hair straightener formulation leaves the hair
looking healthy, shiny and clean to the touch.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies
that enhance the effect of essential active ingredients to
revive and replenish the health of your hair, and scalp
providing Topical Nutrition ª to repair, nourish and protect
the hair from future damage.
15
TRIDESIGN Ingredients Index
ACRYLATE/10-30 ALKYL ACRYLATE CROSSPOLYMER
A derived compound. Used in haircare products as a holding agent
AMINOMETHYL PROPANOL
An organic pH adjuster used to maximize the effects of styling products
ASCORBIC ACID
Vitamin C. May be prepared synthetically or extracted from various plants products.
Antioxidant / pH control
BUTYL ESTER OF PVM/MA COPOLYMER
Polymer used to hold hair in place. More flexible than some other common resins
C18-36 TRIGLYCERIDE
A mixture of compounds derived from petroleum and glycerin made to resemble a natural fat.
Used as an Emollient and Moisturizer
CARBOMER
Used as a thickening, suspending, dispersing, and emulsifying agent
CASTER SEED EXTRACT
A natural extract obtained from the castor bean.
used as an Emollient
CETRIMONIUM CHLORIDE
Antistatic electricity hair conditioner; antiseptic, cationic surfactant
CETEARETH-5 A compound obtained from fatty acids and ethylene oxide.
Used as an emulsifier
CETYL ALCOHOL
A natural fatty alcohol derived from coconut oil, an emollient and stabilizing agent
CITRIC ACID
A natural organic acid used to adjust pH derived from citrus fruits
COCAMIDOPROPYL BETAINE
An amphoteric surfactant used as a cleanser and for its mild conditioning properties derived
from coconut fatty acids
COENZYME Q 10
A natural extract, biological additive
22
TRIDESIGN Ingredients Index
DECYLGLUCOSE
A gentle cleansing agent derived from corn
DISODIUM EDTA
Used as a chelating agent to remove trace heavy metals, such as iron, copper or
lead from a product.
DMDM HYDRADTION
A preservative
ETHYLHEXYLGLYCERIN
Used as an emollient and moisturizer .
GLYCERIN
A humectant and emollient that absorbs moisture from the air and therefore keeps
moisture in creams and other products.
GLYCERYL STEARATE A compound derived from glycerin and fatty acids.
Used as an Emollient / Moisturizer / Emulsifier
GAUR HYDROXYPROPYLTRIMONIUM CHLORIDE
Naturally derived from the Gaur tree, a cationic conditioning agent .
HERBAL INFUSION
An aqueous solution of desalinized sea water and herbal extracts used as a botanical additive.
HOPS EXTRACT
An anti-inflammatory botanical additive .and preservative agent .
HYDROFLUROCARBON 152 A
An acceptable alternative to chlorofluorocarbons and hydrochloroflurocarbons on a
long term basis. Because HFCÕs contain no chlorine they do not directly affect the
stratospheric ozone
HYDROLYZED SILK PROTEIN
Derived from silk, used as a Humectant, antistatic agent and conditioner in skin and haircare
23
TRIDESIGN Ingredients Index
HYDROLYZED WHEAT PROTEIN
Used as a Moisturizer and conditioner ,used in many forms modified to increase substantivity
HYDROLYZED COLLAGEN PROTEIN
Hydrolyzed marine collagen protein, a natural humectant derived from non-bovine sources.
Hydrolyzation greatly reduces the size of the protein enabling it to penetrate the hair and
bond substantively.
HYDROLYZED QUINOA PROTEIN
A vegetable protein with a low molecular weight for maximum penetration and substantivity
without added weight.
ISOCETETH-20 A compound derived from fatty acids and oxirane (ethylene oxide).
Used as an emulsifier
ISOSTEARETH-20
A detergent-like compound derived from fatty acids modified using ethylene oxide.
Used as an emulsifier
LACTAMIDE MEA
A compound derived from lactic acid. Used as an antistatic agent and a Humectant
LAWSONIA INERMIS (HENNA) EXTRACT
Henna, extracted from the powdered leaves of the Asian or N. African tree, Lawsonia intermis
(Lythraceae family). A Botanical additive
L-CYSTEINE
A naturally occurring amino acid, that will remain covalently bonded to the hair.
L- CYSTINE
A naturally occurring sulpher containing amino acid contributing to the strength and
insolubility of keratin protein .
LECITHIN (SOYA PROTEIN)
Rich in vitamin E a powerful antioxidant extracted from a wide range of vegetable fats
and oils, especially soybean oil. Used as an Antistatic agent, Emollient, Moisturizer,
and Emulsifier.
24
TRIDESIGN Ingredients Index
MATRICARIA (CHAMOMILE RECUTITA)
An anti-inflammatory and antioxidant derived from chamomile used as a botanical additive.
MENTHA PIPERITA (PEPPERMINT) EXTRACT
distilled peppermint extract brings blood to the scalps surface and nourishment to the follicle
also used to reduce an itchy scalp condition.
MENTHOL
An organic compound derived from the peppermint plant. Having counter-irritant and
anti-itch properties.
METHYL GLUCETH-20
Derived from corn and methyl alcohol. Used as a humectant, emollient and a foaming agent.
METHYL SOY
derived from the soy bean used as a stabilizer .
METHYLPARABEN
An antimicrobial and preservative very effective against fungus and mold. Unlike many
preservatives, parabens are not formaldehyde donors.
MICA, TITANIUM DIOXIDE
A naturally occurring mineral used to provide shine
MINERAL OIL
Used as a lubricant and an emollient
NETTLE EXTRACT
Used as a conditioner to restore natural hair color.
OCTYLACRYLAMIDE/ACRYLATES/BUTYLAMINOETHYL METHACRYLATE COPOLYMER
Part of a cationic system. A fixative that is used for hold and high gloss.
OLETH-10 PHOSPHATE
An emulsifier, solubilizer, dispersant, and surfactant
ORGANIC KIWI EXTRACT
Extract of the tropical kiwi fruit. a powerful antioxidant used as botanical additive, and Fragrance.
25
TRIDESIGN Ingredients Index
PANTETHINE
Used to improve the strength of hair by binding free disulfide links to the hair.
PANTHENOL
A member of the vitamin B complex. Used as a hair thickener and conditioning agent
during oxidation it is converted into vitamin B-5 (pantheonic acid)
OLETH-20
Oil in water emulsifiers; particularly used for clear micro-emulsion gels
OLETH-3 PHOSPHATE
Used as an emollient, dispersant, and surfactant .
PEG - 8 STEARATE
A polymer made from oxirane and fatty acids. Used as an Emulsifier, Humectant, Surfactant.
PEG -14 M
A polymer made from oxirane Used as a Binding agent, Emulsion stabiliser, and
Viscosity adjuster
PEG-35 CASTOR OIL
A polymer made from oxirane and castor oil.
PEG-4 GRAPE SEED AMIDE
A polymer made from oxirane (ethylene oxide) and amides derived from fatty acids obtained
from grape seed oil.
PEG-75 MEDOW SEED FOAM OIL
Used as an emollient and conditioner and foaming
PETROLATUM
An occlusive moisturizer, effective at preventing damage to skin and hair in harsh climates
PHENOXYETHANOL
Preservative, one of the milder preservatives for cosmetics, low toxicity even when ingested
26
TRIDESIGN Ingredients Index
PHENYL TRIMETHICONE
Silicone oil that has a drier finish than other silicone ingredients used as an Antifoaming
agent, Antistatic agent, Emollient, Moisturizer
POLYQUATERNIUM-10
A cationic (positive electrical charge) polymer derived from nitrogen-containing
organic compounds.
POLYSORBATE 20 A compound derived from sorbitan, which can be manufactured by
chemically modifying glucose. Used as an Emulsifier, Surfactant, and Viscosity adjuster
PROPYLINE GLYCOL A compound derived from petroleum.Used as a Humectant, Solvent
PROPYLINE GLYCOL DICAPRYLATE/DICAPRATE A compound derived from petroleum
products and fatty acids. Used as an Emollient, Moisturizer
PROPYLPARABEN
A compound of the benzoate family. Used as a Preservative
PVP
Dimethylaminoethylmethacrylate / Polycarbamyl Polyglycol EsterA polymer derived from
petroleum. Used as a Binding agent
PVP/VA COPOLYMER
A polymer derived from petroleum. Used as an Antistatic agent, Binding agent,
Emulsion stabilizer.
RETINAL PALMATATE
A source of vitamin A, a powerful antioxidant.
ROSEMARY EXTRACT
An antibacterial astringent; also used as an antioxidant. Has some preservative properties.
SAFFLOWER EXTRACT
An antioxidant botanical additive
SD ALCOHOL 40-B
Is used primarily in hair spray as a resin solvent
27
TRIDESIGN Ingredients Index
SIMMONDSIA CHINENSIS (JOJOBA) EXTRACT
A liquid chemically similar to sebum, Used as a lubricant and to control excess sebum
SODIUM C14-16 OLIFIN SULFONATE ( NOT A SULFATE )
Excellent viscosity and foaming characteristics
SODIUM CHLORIDE
Extracted from the sea or from underground deposits.
Used as a Viscosity adjuster / Astringent / Isotonic control
SODIUM LAURETH SULFATE
A detergent made from sulfur trioxide and fatty alcohols derived from coconut oils, modified
using ethylene oxide Used as a surfactant
STEARLKONIUM CHLORIDE
A compound derived from stearic acid, a fatty acid.
STEARYL ALCOHOL
A fatty alcohol prepared by chemical reduction of stearic acid obtained
primarily from beef tallow. Used as an Emulsifier, Emollient. Moisturiser, Emulsion stabilizer,
Opacifier, Viscosity adjuster
TEA-DODECYLBENZENE SULFONATE
A cationic surfactant compatible with anionic surfactants which allows cleansing and
conditioning at the same time.
TETRASODIUM EDTA
A sequestering and chelating agent
TITANIUM DIOXIDE
Provides UV protection; and anti bacterial and anti viral agent
TRIBEHENIN
Used as an emollient and lubricant
TRIETHANOLAMINE
Used to adjust the pH of a product and/or neutralize acidic ingredients
TOCOPHERAL LINOLEATE
A vitamin E derivative; a powerful antioxidant used as an intensive moisturizer and,
protective healer
28
TEXTURE STYLING CREME
PRODUCT POSTIONING:
Texture Styling Creme with TNC* is an ultra light creme based pomade for use on all hair types to
control and define the hair, while providing texture and shine. The weightless control of this
formulation makes it ideal for use on fine hair.
UNIQUE SELLING BENEFITS:
Texture Styling Creme with TNC* instantly provides control to the hairstyle and makes frizz
disappear. It adds texture and substance to the hair, yet is surprisingly light weight. Texture Styling
Creme can be used to create highly textured looks or to soften shapes with good separation. May be
used on naturally curly or permed hair to smooth and define curls eliminating a frizzy look. A natural
sunscreen is included in this formulation to inhibit photochemical damage and hair color fading.
pH level 5.8 - 6.7
PRIMARY FEATURE AND BENEFITS:
Weightless Control
Lightweight formula provides texture, control, and shine
without added weight, making it ideal for use on fine hair.
Creamy Texture
Texture Styling Creme blends instantly into the hair
without a greasy look. The hair is left soft, shiny and
clean to the touch.
UV Protection
Texture Styling Creme contains a natural sunscreen that
inhibits photochemical damage and locks in hair color.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies
that enhance the effect of essential active ingredients to
revive and replenish the health of your hair, and scalp
providing Topical Nutrition ª to repair, nourish and protect
the hair from future damage.
19
UNIFIC ENERGY MOISTURIZER
PRODUCT POSITIONING:
Unific Energy Moisturizer with TNC* is a rinse out moisturizing conditioner that repairs, strengthens
and rehydrates the hair with marine collagen protein and other essential moisturizers as it restores
shine and enhances combability.
UNIQUE SELLING BENEFITS:
Used daily on all hair types this product is formulated with marine collagen protein to control the loss
of strength and moisture from the hair shaft, aligning the cuticle providing shine and making styling
easier. It is known everywhere as “the minty, green stuff". This is a reference to the cooling, tingling
sensation experienced when the product is applied to the hair. Apply a hot towel for added luxury. This
stimulating, moisturizing treatment brings blood to the surface of the scalp and nourishment to the hair
bulb. TNCª* also contains an effective, natural DHT inhibitor to provide the optimal environment for
the continued growth of healthy hair. A multi-use product Unific Energy Moisturizer may be used as a
shave cream, and also provides cooling relief from sunburn and curling iron mishaps.
PRIMARY FEATURES AND BENEFITS:
The collagen protein molecule as it occurs naturally is too large to hydrolyization truly bond with the
hair. The process of hydrolyzation greatly reduces the size of the protein enabling it to penetrate the
hair and bond substantively. Marine collagen is not derived from bovine sources.
Moisturizes
By infusing the hair with hydrolyzed marine collagen protein and
other essential moisturizers, resilience elasticity and shine are
greatly increased.
Strengthens
Hydrolyzed marine collagen protein bonds to damaged areas along
the hair shaft becoming part of the hair, repairing its structure.
As a result, the hair is significantly strengthened.
Stimulates
Triple distilled peppermint oil brings blood to the scalps surface
and nourishment to the hair bulb. The tingling sensation lets you
know its working. Peppermint oil is also used to reduce an itchy
scalp condition.
*Topical Nutrition Complexª
Is an exclusive formulation of advanced micro-technologies that
enhance the effect of essential active ingredients to revive and
replenish the health of your hair, and scalp providing Topical
Nutrition ª to repair, nourish and protect the hair from future damage.
10
pH level 3.8 - 4.3