product knowledge
Transcription
product knowledge
PRODUCT KNOWLEDGE AERO STYLING PRODUCTS a Glossary of Ingredients (continued) Panthenol A member of the Vitamin B complex family used as a hair thickener and conditioning agent. During oxidation it is converted to Vitamin B - 5 (pantheonic acid). Phenyl Trimethicone Adds shine and flexibility. Propylene Glycol Dicocoate A mixture of propylene glycol esters of coconut fatty acids. Aids in removing unwanted "build-up" from hair. SD 40 Alcohol Often listed as SDA40. It belongs to the alcohol family and is the only drinkable one specially denatured by adding bittering agents to make it not suitable for human consumption. It is used primarily in hair spray as a resin solvent. Sodium Polystyrene Sulfonate Removes cationic build up which can have a negative effect on hair volume and body. By removing this build-up, hair volume is increased. Triethyl Citrate Derived from citric acid. It provides pliability to fixatives. Aero Styling Products are created by TRI Professional Haircare Products. No animal testing is used during the development of TRI products, all products are biodegradable and all packaging is completely recyclable. TM T R I P r o f e s s i o n a l H a i r c a r e P r o d u c t s 13918 Equitable Road, Cerritos, CA 90703 USA 866.644.7373 9 www.trihaircare.com AERO STYLING PRODUCTS A Glossary of Ingredients AMP (Aminoethyl Propnol) An organic pH adjuster used to maximize the effects of styling products. Butylene Glycol Organic humectant similar to propylene glycol. Butyrospermum Parkii Rich in vitamins A and E. Reacts when heated to moisturize, smooth and seal the cuticle layer of the hair. Dimethicone A Silicone derivative. Adds luster and sheen. Guar HydroxypropyItrimonium Chloride Naturally derived from Guar tree, cationic conditioning agent used frequently in shampoos. Hellanthus Annuus Seed Extract A powerful, natural anti oxidant and sunscreen. Protects hair from environmental pollutants and naturally inhibits hair color fade. Hydrofluorocarbon (HFC) An acceptable alternative to chlorofluorocarbons and hydrochloroflourocarbons on a long term basis. Because HFC's contain no chlorine they do not directly affect stratospheric ozone. Hydrolyzed Silk Esther Humectant and anti static agent. Hydrolyzed Wheat Protein Moisturizes, strengthens and adds sheen to the hair. Isobutane Naturally occurring gas. Octylacrylamide Acrylate Butylaminoethyl Methacrylate Copolymer Part of a cationic system. A fixative that is used for hold and high gloss in hair sprays. (continued next page) 8 AERO BODY INFUSION PRODUCT POSITIONING: Aero Body Infusion is an ultra light weight, aerosol volumizer. It is safe and effective for all hair types. It doubles the volume of ultra fine hair providing bounce, body and brilliant shine. UNIQUE SELLING BENEFITS: Aero Body Infusion is a revolutionary product. After an exhaustive search for smaller and smaller resins to add weightless body to fine hair,a breakthrough occurred when a way was found to apply these micro resins to wet hair in an aerosol format. The aerosol application allows for the lightest layer of body enhancers possible, an important advantage in that it will not weigh down fine hair. It is environmentally safe because it meets the strict environmental standards of the California Air Resources Board. This non-drying formulation has a very low level of alcohol and a clean fresh aroma. To Use: After shampooing, evenly mist Aero Body Infusion through the hair while still damp, proceed with drying into style or allow to dry naturally. Hair will shine and appear to double in volume. PRIMARY FEATURES AND BENEFITS: Aerosol Application: Convenient clean hands application allows for the lightest layer of body enhancers possible and ensures thorough distribution. Body Building: Micro Resins bond to the hair doubling its volume without adding weight, leaving the hair with a clean feel. Environmentally Safe: Meets all State and Federal regulations for atmospheric protection. REVIEW QUIZ: 1. Why is the aerosol application an important feature? 2. How does Aero Body Infusion add volume to the hair? 3. What hair type is Aero Body Infusion best suited to? 5 AEROGEL STYLING SPRAY PRODUCT POSITIONING: Aerogel Styling Spray is a multi-use aerosol styling aid that combines the flexibility of a gel with the control of a spray for a firm hold with a supple feel and a brilliant shine. UNIQUE SELLING BENEFITS: Aerogel Styling Spray controls any finished style leaving hair touchable enough to brush through without sacrificing style memory. Never stiff or sticky, it is also great for spot styling and adding lift. Aero products combine the perfect formulas with the ideal spray system, this is extremely important because for the best products to get perfect end results they have to be applied just right. Aerogel Styling Spray makes this an easy achievement. To Use: For all-over hold, shake well, hold 8-12 inches from the head and mist onto finished hair style. For added volume, lift sections and direct spray at root area. PRIMARY FEATURES AND BENEFITS: Breakthrough Formula: Exclusive blend of gel and micro resins combine the flexibility of a gel with the control of a hair spray leaving the hair touchable enough to brush through, making this an ideal "working hair spray". Advanced Application Technology: Aerogel targeted mist creates a light, even spray that leaves no build-up, stickiness or weight. Reduced Resin Shield: Aerogel's micro resins (the particles are reduced in size), are more defused throughout the hair, eliminating flaking or dullness. The product also washes easily from the hair. Environmentally Safe: Meets all State and Federal environmental regulations for protection of the atmosphere. REVIEW QUIZ: 1. Why is Aerogel a good "working hair spray"? 2. What is the advantage of Aerogel's advanced application technology? 3. What are the advantages of a reduced resin shield? 2 AEROSHINE SHINE ENHANCER PRODUCT POSITIONING: Aeroshine is an aerosol shine enhancing spray for use on all hair types. Its superior light reflective qualities provide a healthy, highly polished shine, while leaving the hair clean to the touch. A natural sunscreen shields the hair form harmful UV rays and protects hair color. UNIQUE SELLING BENEFITS: Aeroshine is the final touch that complements any hair style. A fine mist of Aeroshine provides a healthy looking, shimmering brilliance to the finished hair design and leaves the hair clean to the touch. Aeroshine shares the cutting edge application technology and breakthrough formulas found in all Aero products to insure a light even spray resulting in a perfect application of the product every time it is used. Unlike pomades, Aeroshine’s spray application is directed only to the outer layer of the finished hairstyle with no excess product to weigh hair down. A natural conditioning sunscreen smoothes the hair while it protects haircolor by shielding it from UV rays. PRIMARY FEATURES AND BENEFITS: Highly Polished Shine: Superior light reflective elements in Aeroshine provide a healthy, highly polished shine while leaving the hair clean to the touch. Advanced Application System: Aeroshine’s targeted mist creates a light even distribution of product that leaves no build-up, stickiness or weight. Hands stay clean because they never touch the product. UV Protection Plus: A natural conditioning sunscreen smoothes and softens the hair while it shields hair from harmful UV rays and protects haircolor. Environmentally Safe: Meets all State and Federal regulations for atmospheric protection. REVIEW QUIZ: 1. What is Aeroshine’s primary function? 2. For which hair type is Aeroshine recommended? 3. What is Protection Plus? 6 To Use: Shake well, then mist a small amount over the entire surface of the finished hairstyle for a healthy brilliant shine. AEROSTRAIGHT SPRAY-IN STRAIGHTENER PRODUCT POSITIONING: Aerostraight Spray-In Straightener is an aerosol styling aid that smoothes and temporarily straightens hair, banishing frizz and fly-aways while adding body to all hair types. UNIQUE SELLING BENEFITS: Aerostraight spray smoothes and temporarily straightens hair, and controls frizz in any climate. Aerostraight's heat activated style memory is ideal for scalp-to-end smoothing. It may be used with round brushes, hot rollers or straightening irons to create sleek movement. Special body building ingredients add energy and volume to fine hair. Special conditioning ingredients and a heat activated thermal protector create lustrous highly polished styles with added UV protection. PRIMARY FEATURES AND BENEFITS: Advanced Application System: Aerostraight's targeted mist leaves no build-up, stickiness or weight. Heat Activated Thermal Protector: A multifunction heat activated thermal protector smoothes and seals the cuticle while protecting the cortex. UV Protection: Aerostraight contains a natural sunscreen that inhibits photochemical damage and locks in hair color. Environmentally Safe: Meets all State and Federal regulations for atmospheric protection. REVIEW QUIZ: 1. What hair type is Aerostraight recommended for? 2. What is the advantage of a thermal protector? 3. Why include sunscreens in Aerostraight? 3 To Use: Shake well. On clean damp hair, spray and finish one section at a time, blow drying using tension. Mist on dry hair before flat-ironing or using heatsetting tools. CLARIFYING SHAMPOO PRODUCT POSITIONING: Clarifying Shampoo with TNC* gently removes product build-up, chlorine and environmental pollutants from the hair. Gentle enough for daily use on all hair types. Professional stylists use Clarifying Shampoo to prepare the hair for chemical services insuring optimal results. UNIQUE SELLING BENEFITS: Gentle cleansers and triple action natural chelators rid the hair of product build-up and remove harmful deposits known to inhibit chemical processes, such as, chlorine, mineral deposits, and other impurities while leaving the natural protective acid mantle of the hair intact. Clarifying Shampoo with TNC*is strongly recommended for use before chemical services to insure positive results, but is gentle enough for daily use. pH level 6.0 - 7.0 PRIMARY FEATURES AND BENEFITS: Cleanses Gentle cleansers remove product build-up instantly without disturbing the hair’s natural protective acid mantle. Removes Environmental Pollutants All natural triple action chelating agents gently remove naturally occurring environmental pollutants such as, chlorine, mineral deposits and other impurities. Prepares Hair for Chemical Services Rids the hair of harmful deposits known to inhibit chemical processes resulting in truer hair color, and livelier curls in permanent waves. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 4 CONTROL AND FINISHING MIST PRODUCT POSITIONING: Control and Finishing Mist with TNC* is a non aerosol hairspray with a gentle hold for use on all hair types. Never stiff or sticky, Control and Finishing Mist is an excellent "working hairspray". UNIQUE SELLING BENEFITS: Control and Finishing Mist’s exclusive formulation uses a new generation of polymer resins which allow Control and Finishing Mist with TNC* to function with a low alcohol level. The ultra fine quick drying mist allows exceptional performance as a "working hair spray" providing control without being stiff or sticky. A reduced resin shield prevents flaking or dulling effects to the hair and the product washes easily from the hair. pH level 6.2 - 7.0 PRIMARY FEATURES AND BENEFITS Micro Resin Technology Natural resins reduced in size allow Control and Finishing Mist to function at a low alcohol level. Ultra Fine Spray The ultra fine quick drying mist allows exceptional performance as a "working hairspray". Environmentally Safe Meets all State and Federal regulations for atmospheric protection. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 12 COVERT CONTROL HOLDING SPRAY (Covert is defined as hidden or concealed) PRODUCT POSITIONING: Covert Control Holding Spray with TNC* is a fast drying aerosol hairspray with a firm hold suitable for all hair types. It provides hidden control to the finished hairstyle and protects the hair from atmospheric moisture. UNIQUE SELLING BENEFITS: Covert Control Holding Spray uses the most recent resin chemistry to allow a firm hold with less of a resin shield. This provides moisture resistance and flexibility at the same time. A fine quick drying mist of Covert Control Holding Spray with TNC* allows firm but hidden control of the finished hairstyle without a wet, stiff look. PRIMARY FEATURES AND BENEFITS Ultra Fast Drying Micro spray application instantly holds the finished hair style in place invisibly without weighing it down. Provides a Moisture Shield New resin chemistry provides hidden moisture resistance and flexibility to the finished hairstyle. Pleasant Scent Covert Control Holding Spray has a fresh citrus bouquet and is another of TRI's fugitive fragrances (scent doesn't linger after the job is done). Meets Environmental Standards Covert Control Holding Spray was formulated after the question of ozone depletion arose. Today the environmental concern is the VOC levels in a product. Covert Control Holding Spray meets all State and Federal requirements. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 13 structural balance Daily Hydrating Conditioner R PRODUCT POSITIONING: Structural Balance Daily Hydrating Conditioner is a rinse-out moisturizing conditioner that repairs hair as it restores shine and enhances manageability. pH level 4.5 - 5.5 UNIQUE SELLING BENEFITS: Formulated for daily use on all hair types, Daily Hydrator relies on Structural Balance’s unique technology to target-deliver moisturizers, conditioners and strengtheners right where they’re needed most. Unlike other daily conditioners, it bonds essential ingredients to weak and damaged spots, creating a new, ideally balanced hair structure. A built-in, heat-activated, thermal protector seals the cuticle and enhances shine, while minimizing damage from heat styling. PRIMARY FEATURES AND BENEFITS: Moisturizes: By infusing the hair with essential moisturizers that bond in structural balance place, it increases resiliency and elasticity, while combating dryness from chemical use and heat styling. Mechanical stress is eased. Increases Body and Shine: A potent cocktail of Shea Butter, vitamins A and E, and essential oils bond to dry areas along and within the hair shaft, becoming part of the hair’s inner structure. Hair takes on new body and shine, and even bleached hair becomes more resilient and easy-to-comb. Strengthens and Repairs: Hair bodifiers are locked in place for increased bounce and body, while sunflower oil extract provides enhanced sun protection and combats fading from UV rays. Smooths and Protects:A heat-activated thermal protector smoothes and seals the cuticle, detangling and increasing manageability, while enhancing REVIEW QUIZ Nourishes, strengthens, & conditions, then locksin essential nutrients by smoothing and sealing the cuticle. Produces remarkable shine and manageability D a ily Hy dra t i n g Conditioner 1. How does this product protect from heat-styling damage? 2. How is this product used? 3. How are the hair strengtheners delivered? 6 with Color Protectors ECOLLOGEN SHAMPOO PRODUCT POSITIONING: Ecollogen Shampoo with TNC ª * is safe and effective for daily use on all hair types to cleanse, moisturize and repair the hair. It is specifically recommended for natural hair. UNIQUE SELLING BENEFITS: A gentle but effective cleanser for the whole family Ecollogen Shampoo with TNC ª* moisturizes and repairs utilizing hydrolyzed marine collagen to strengthen damaged hair and reduce split ends. Marine collagen is derived from non-bovine sources. The hair is left in as close to its natural state as possible, with no residue to interfere with chemical services. This ensures consistent results in permanent waves and truer hair colors. Ecollogen Shampoo has a pleasant “clean skin” fragrance that won’t linger in the hair after the task is done. pH level 5.5 - 5.9 PRIMARY FEATURES AND BENEFITS: Cleanses Gentle cleansing removes dirt and debris without stripping hair of its natural protective oils or fading hair color. Leaves no residue that could inhibit chemical services. Hydrolization The collagen protein molecule as it occurs naturally is too large to truly bond with the hair. The process of hydrolyzation greatly reduces the size of the protein enabling it to penetrate the hair and bond substantively. Moisturizes Hydrolyzed marine collagen protein, a natural humectant, bonds to damaged areas along and within the hair shaft becoming part of the hair structure. Hair is left stronger, more lustrous and moisturized. Strengthens Ecollogen shampoo could be called a “treatment” because it strengthens and repairs damaged hair. Hydrolized marine collagen protein attaches itself to weakened areas of the hair shaft strengthening and conditioning the hair restoring its resilience. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 5 FASHION STYLING MOUSSE PRODUCT POSITIONING : Fashion Styling Mousse with TNC* is a lightweight styling and finishing foam that adds weightless control and flexible support. It provides maximum shine, fullness and control to all hair types without the stickiness of a traditional mousse. UNIQUE SELLING BENEFITS: Fashion Styling Mousse was developed only after consulting with professional stylists to find out what early mousse styling aids were doing right and more importantly what they were doing wrong. Then we formulated Fashion Styling Mousse The improvements included in Fashion Styling Mousse were these; we created a foam that held up until it was applied, instead of dripping through your fingers, discovered a way to keep mousse from drying out the hair, reduced the resin shield so it did not flake or dull the hair, and added a sunscreen to protect the hair. Since Fashion Styling Mousse has slightly less hold than gel it will perform with a wider range of hair types. Individuals that need body and those who have full thick hair will use Fashion Styling Mousse with TNC* PRIMARY FEATURES AND BENEFITS: Stabilized Foam Foam lasts longer and stays put with no messy dripping. Non Drying Formula TRI chemists use the lowest alcohol levels possible to ensure a non drying formulation. Reduced Resin Shield Reduced resin shield eliminates flaking and dulling effects and washes easily from the hair with no residue. UV Protector Fashion Styling Mousse contains a natural sunscreen derived from cinnamon leaves. This inhibits photochemical damage and hair color fading. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 14 GEL SPRAY PRODUCT POSITIONING: Gel Spray with TNC* is a lightweight alcohol free, non-drying, conditioning spray gel recommended for any hair density to add texture, body and control. UNIQUE SELLING BENEFITS: Crystal clear Gel Spray looks like a solid, with air bubbles frozen in place, but it sprays like a liquid. The spray application allows for a lighter more targeted application of the product insuring a more even distribution. Gel Spray with TNC* is a powerful styling tool with the ability to lift the most demanding of sculptured styles or it can add just the lightest touch of body. This unique formulation also provides the conditioning effects of wheat protein aloe vera, and lemon grass extract. Conditioners are included in styling aids because they remain on the hair. pH level 5.5 - 6.5 PRIMARY FEATURE AND BENEFITS: Spray Application Allows for a lighter more targeted application of the product insuring a more even distribution. Adds Body to Fine Hair This formulation wraps around each individual hair increasing its diameter providing a thicker appearance to the hair. Conditions Wheat Protein, Aloe Vera and Lemon Grass Extract provide the revitalizing effects of a leave in conditioner. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 18 structural balance R Hydrating Shampoo and Color Protector PRODUCT POSITIONING: Structural Balance Hydrating Shampoo and Color Protector is a unique, reparative, daily-use shampoo that is specifically formulated to repair hair at the microscopic level, protect haircolor and prevent color fade. pH level 5.0 - 6.0 UNIQUE SELLING BENEFITS: As it cleanses, the sulfate-free formula not only prevents hair color from washing down the drain; sunflower oil extract protects haircolor from the sun’s UV rays, which can fade haircolor. Using Structural Balance’s patent-pending technology, it delivers an extra-potent boost of targeted ingredients right where they’re needed most to prevent the dryness and breakage that can occur when hair is chemically treated. Key ingredients bond in place, balancing inconsistencies in the hair and restoring it to optimum health. PRIMARY FEATURES AND BENEFITS: structural balance Cleanses: Sulfate-free cleansing system works gently without stripping or fading hair color. Moisturizes: A potent cocktail of Shea Butter, vitamins A and E, and essential oils boNd to dry areas along and within the hair shaft, becoming part of the hair’s inner structure. Hair takes on new body and shine, and even bleached hair becomes more resilient and easy-to-comb. Strengthens and Repairs: A tri-molecular fusion of oat, soy and wheat proteins is transferred to weakened sites deep within the hair shaft, strengthening and conditioning the hair, and balancing inconsistencies. Hair is restored to optimum health from the inside out. REVIEW QUIZ Delivers an extra-potent infusion of moisturizers and nutrients that fortify & rebalance chemically t re ate d ha i r. Sulfate -free formula wonÕt strip haircolor. Hydrating Shampoo and Color Protector 1. What ingredient acts as a UV-protector? 2. Which hair types is this shampoo best for? 3. How does this product protect haircolor? 4 JOJOBA SHAMPOO (Pronounced ho-ho-ba) PRODUCT POSITIONING: Jojoba Shampoo with TNCª* is formulated for daily use on all hair types to cleanse, moisturize and fortify the hair. Its unique body building blend of jojoba, neutral henna, hydrolyzed marine collagen protein and panthenol make it ideal for use on fine hair. Jojoba also prevents the over production of sebum effectively controlling an oily condition. UNIQUE SELLING BENEFITS: From a desert shrub comes one of natures most useful hair care agents, jojoba extract. It is one of the secrets of Jojoba Shampoo with TNC’sª* unmatched ability to increase body and luster in the hair. Chemically similar to sebum (the natural protective oil secreted by the scalp). Jojoba, a naturally pH balanced substance helps restore the hairs acid mantle (the protective layer of sebum on the hair) and may be used often without a "rebound effect" that causes over production of sebum, a very common result of oily hair treatments that over cleanse the scalp and can actually contribute to an oily condition. Jojoba Shampoo also contains an effective, natural DHT inhibitor to provide the optimal environment for the continued growth of healthy hair. This exclusive body building formulation of jojoba extract, panthenol vitamin B5, marine collagen and neutral henna, leaves the hair smoother and stronger with greatly enhanced body and shine. pH level 5.5 - 6.0 PRIMARY FEATURES AND BENEFITS: Cleanses Gentle cleansing removes dirt and debris without stripping the hair of its natural protective oils or fading hair color. It leaves no harmful residue that would inhibit chemical services. Moisturizes Unique blend of panthenol vitamin B5, marine protein collagen and Jojoba extract adds moisture to the hair and prevents moisture loss due to the use of hair dryers and other heat appliances. Adds Body Exclusive blend of jojoba extract, panthenol vitamin B5, marine collagen protein and neutral henna adds exceptional body to fine hair without weighing it down by increasing the thickness of each hair. Helps Control Oily Hair Jojoba Shampoo may be used often without a "rebound effect" that causes the over production of sebum by the scalp, which is a common result of the use of oily hair treatments that over cleanse and can actually contribute to an oily condition. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 3 structural balance Leave-In Reconstructor R pH level 2.75 - 3.75 PRODUCT POSITIONING: Convenient Structural Balance Leave-In Reconstructor instantly repairs hair, strengthens, detangles and moisturizes without weighing hair down or interfering with styling aids. UNIQUE SELLING BENEFITS: Structural Balance’s unique technology delivers moisturizers, conditioners and strengtheners right where they’re needed most. Unlike other daily conditioners, it bonds essential ingredients to weak and damaged spots, so they become part of hair’s new, ideally balanced structure. A built-in, heat-activated, thermal protector seals the cuticle, enhancing shine while minimizing heat damage. Hair is left receptive to all styling aids and techniques. PRIMARY FEATURES AND BENEFITS: Moisturizes: By infusing the hair with essential moisturizers, it increases resiliency and elasticity, while combating dryness and damage from heat styling. Strengthens: The tri-molecular fusion of oat, soy and wheat proteins creates a newly balanced hair structure that is significantly strengthened and resistant to breakage from heat and styling stress. Increases Body and Shine: Hair bodifiers and conditioners are locked in place for increased bounce, body, and shine. Smooths and Protects: A multifunction, heat-activated thermal protector seals the cuticle, detangling and increasing manageability while protecting the hair’s inner core from heat-styling damage. Hair is prepped to make the most of any styling product and is transformed into the ideal condition for a variety of professional styling techniques. REVIEW QUIZ structural balance Protects hair color, restoring structural balance while moisturizing and detangling. Equalizes porosit y, significantly strengthening & conditioning after first use. Leave-In Reconstructor with Color Protectors 1. When is this product applied? 2. How does the product act with various styling aids? 3. How does the product strengthen hair ? 9 MOISTURIZING CONDITIONER PRODUCT POSITIONING: Moisturizing Conditioner with TNC* is a rinse out moisturizing conditioner that repairs and strengthens hair. Hydrolized wheat proteins bond instantly with hair restoring elasticity, shine, and combability. Natural Kiwi extract, a powerful antioxidant containing vitamins C and E provides thermal protection and reduces color fading. Safe and effective for daily use on all hair types Moisturizing Conditioner is specifically recommended for hair that needs moisture. UNIQUE SELLING BENEFITS: Moisturizing Conditioner with TNC* works instantly to restore moisture balance and lost proteins resulting from chemical services and thermal styling tools. Hydrolyzed wheat protein is proved to penetrate the inner layers of the hair, and is drawn to damaged areas along the hair shaft providing strength and permanent conditioning. Rich in botanicals and essential fatty acids, this formulation revitalizes brittle limp hair and adds shine, body, and flexibility to all hair types with dramatic results on color treated, sun damaged, or chemically treated hair. A natural sunscreen is included to inhibit UV damage and hair color fading. pH level 4.5 - 5.5 PRIMARY FEATURES AND BENEFITS: Moisturizes A rich blend of hydrolized wheat protein, Kiwi and other botanicals, plus essential fatty acids, bond within the hair structure. The hair is left resilient, shiny and moisturized. Strengthens Hydrolyzed wheat protein through a unique bonding system provides strength and permanent conditioning to the hair structure. Botanicals and essential fatty acids close the cuticle and the pH of the hair is normalized. UV Protection A natural sunscreen protects the hair from photochemical damage and inhibits hair color fading. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 8 MOISTURIZING SHAMPOO PRODUCT POSITIONING: Moisturizing Shampoo with TNC* adds strength and resilience to chemically treated hair while replacing lost protein. It is safe and effective on all hair types. Moisturizing Shampoo is specifically recommended for hair that needs moisture. UNIQUE SELLING BENEFITS: This luxurious shampoo adds vitality while protecting and restoring highlighted, colored, or permed hair. This rich blend of hydrolyzed plant derived proteins and Kiwi extract contain powerful antioxidants and vitamins C and E to protect and seal the cuticle minimizing hair color fading. Essential fatty acids and nutritional plant extracts cleanse and prepare the hair for exceptional styling performance. pH level 5.5 - 6.3 PRIMARY FEATURES AND BENEFITS: Cleanses Gentle cleansing removes dirt and debris without stripping the hair of its natural oils or fading hair color. It leaves no harmful residue that would inhibit chemical service. Moisturizes A rich blend of hydrolyzed plant derived proteins, Kiwi extract, vitamins C and E and essential fatty acids bond with the hair structure. The hair is left resilient, shiny and moisturized. Strengthens Hydrolyzed plant derived proteins, through a unique bonding system, provide strength and permanent conditioning to the internal hair structure. Botanicals and essential fatty acids close the cuticle and normalize pH. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 6 PROTEIN BODIFIER PRODUCT POSITIONING: Protein Bodifier with TNC* is a non aerosol spray-on volumizer with the restorative qualities of a leave in conditioner, and is suitable for all hair types. Its body building effect is especially suited for fine limp hair. UNIQUE SELLING BENEFITS: This formula enriched with TNC* has the perfect combination of hydrolyzed marine collagen protein, and Panthenol a vitamin B5 that actually becomes part of the hair structure, giving the hair a full bodied healthy texture, increasing the volume of fine limp hair. Protein and resins attach to the outside of the hair shaft increasing the size of the individual strands. Panthenol a B5 vitamin expands the hair shaft resulting in a substantial increase in body. The results are immediate and the beautiful difference is obvious. pH level 5.0 - 6.0 PRIMARY FEATURES AND BENEFITS: Body Building Special resins and Panthenol vitamin B5 increase the diameter of each individual hair shaft resulting in a substantial increase in body. Conditioning Effect Hydrolyzed marine collagen protein and Panthenol, vitamin B5, moisturize and fortify the hair shaft, having the effect of a leave-in conditioner. pH Rectifier Protein Bodifier adjusts the pH balance of the hair which closes down the cuticle layer of the hair, protecting the cortex and increasing its light reflective qualities. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 16 SCULPTURE STYLING GEL PRODUCT POSITIONING: Sculpture Styling Gel with TNC* is a supportive gel formulation for use on all hair types to provide body, texture and control. UNIQUE SELLING BENEFITS: This alcohol free styling gel will not flake or dull the hair and provides optimum support, texture, and control. Sculpture Styling Gel with TNC* adds body to fine hair by wrapping around each individual hair increasing its diameter. This makes it ideal for hair that is described as "needing body". This concentrated gel is excellent for wet looks, sculpting shape, or detailing your finished designs. pH level 6.8 - 7.6 PRIMARY FEATURES AND BENEFITS: Alcohol Free Alcohol free formulation will not dry out, flake, or leave a dulling film on the hair. Adds Body to Fine Hair This special formulation surrounds each individual hair dramatically increasing body and control. Multi-Use May be used for molding, sculpting, and slicking the hair back for a wet look or simply to add texture to finished hair designs. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 20 SHAPE AND SHINE PRODUCT POSITIONING: Shape and Shine with TNC* is a high performance gel based pomade for use on all hair types to create definition, texture, and shine with a positive but flexible hold. UNIQUE SELLING BENEFITS: Shape and Shine with TNC* is a high performance non-greasy gel based pomade with muscle. This smooth creamy formula blends instantly into the hair, excellent for a sleek wet look. It can be used on dry hair for texturizing, sculpting and shine. This special formulation adds body and volume to the hair while leaving it clean to the touch. Shape and Shine is perfect for detailing or creating a detached, piecey look to a finished style. Shape and Shine can also be used on naturally curly or permed hair to smooth and define curls, providing softness and an incredible sheen. PRIMARY FEATURES AND BENEFITS: Light Reflectivity Improves the overall appearance of the hair with light reflective elements that stay in the hair throughout the day. Smooth Texture This smooth creamy formula blends instantly into the hair providing positive but flexible hold without feeling greasy. pH level 4.0 - 5.5 Holding Power Shape and Shine is all about control. To hold direction, sculpt or add emphasis to a line cut into the hair, use a little more. To create piecey separation, apply to random sections. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 21 SMOOTH hair straightener PRODUCT POSITINING: Smooth hair straightener with TNC* is a very light gel based straightening serum that temporarily relaxes unwanted curl and frizz. For use on all hair types Smooth and Straight gives the hair body and shine while it remains clean to the touch. UNIQUE SELLING BENEFITS: Whatever the desired texture, smooth and straight, soft curls, or gentle waves this versatile straightening serum temporarily relaxes unwanted curl and frizz. The resulting improvement of texture and control is dramatic. Smooth hair straightener with TNC* is formulated with special conditioners and natural shine enhancers to brighten natural or color treated hair. This non greasy formula leaves the hair looking healthy, shiny and clean to the touch. pH level 5.0 - 5.5 PRIMARY FEATURES AND BENEFITS: Versatility Whether the desired texture is smooth, straight, soft curls or gentle waves this versatile straightening serum temporarily relaxes unwanted curl and frizz. Natural Shine Enhancers Rosemary and nettle extracts give the hair a brilliant sheen that brightens natural or color treated hair. Non-Greasy Smooth hair straightener formulation leaves the hair looking healthy, shiny and clean to the touch. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 15 TRIDESIGN Ingredients Index ACRYLATE/10-30 ALKYL ACRYLATE CROSSPOLYMER A derived compound. Used in haircare products as a holding agent AMINOMETHYL PROPANOL An organic pH adjuster used to maximize the effects of styling products ASCORBIC ACID Vitamin C. May be prepared synthetically or extracted from various plants products. Antioxidant / pH control BUTYL ESTER OF PVM/MA COPOLYMER Polymer used to hold hair in place. More flexible than some other common resins C18-36 TRIGLYCERIDE A mixture of compounds derived from petroleum and glycerin made to resemble a natural fat. Used as an Emollient and Moisturizer CARBOMER Used as a thickening, suspending, dispersing, and emulsifying agent CASTER SEED EXTRACT A natural extract obtained from the castor bean. used as an Emollient CETRIMONIUM CHLORIDE Antistatic electricity hair conditioner; antiseptic, cationic surfactant CETEARETH-5 A compound obtained from fatty acids and ethylene oxide. Used as an emulsifier CETYL ALCOHOL A natural fatty alcohol derived from coconut oil, an emollient and stabilizing agent CITRIC ACID A natural organic acid used to adjust pH derived from citrus fruits COCAMIDOPROPYL BETAINE An amphoteric surfactant used as a cleanser and for its mild conditioning properties derived from coconut fatty acids COENZYME Q 10 A natural extract, biological additive 22 TRIDESIGN Ingredients Index DECYLGLUCOSE A gentle cleansing agent derived from corn DISODIUM EDTA Used as a chelating agent to remove trace heavy metals, such as iron, copper or lead from a product. DMDM HYDRADTION A preservative ETHYLHEXYLGLYCERIN Used as an emollient and moisturizer . GLYCERIN A humectant and emollient that absorbs moisture from the air and therefore keeps moisture in creams and other products. GLYCERYL STEARATE A compound derived from glycerin and fatty acids. Used as an Emollient / Moisturizer / Emulsifier GAUR HYDROXYPROPYLTRIMONIUM CHLORIDE Naturally derived from the Gaur tree, a cationic conditioning agent . HERBAL INFUSION An aqueous solution of desalinized sea water and herbal extracts used as a botanical additive. HOPS EXTRACT An anti-inflammatory botanical additive .and preservative agent . HYDROFLUROCARBON 152 A An acceptable alternative to chlorofluorocarbons and hydrochloroflurocarbons on a long term basis. Because HFCÕs contain no chlorine they do not directly affect the stratospheric ozone HYDROLYZED SILK PROTEIN Derived from silk, used as a Humectant, antistatic agent and conditioner in skin and haircare 23 TRIDESIGN Ingredients Index HYDROLYZED WHEAT PROTEIN Used as a Moisturizer and conditioner ,used in many forms modified to increase substantivity HYDROLYZED COLLAGEN PROTEIN Hydrolyzed marine collagen protein, a natural humectant derived from non-bovine sources. Hydrolyzation greatly reduces the size of the protein enabling it to penetrate the hair and bond substantively. HYDROLYZED QUINOA PROTEIN A vegetable protein with a low molecular weight for maximum penetration and substantivity without added weight. ISOCETETH-20 A compound derived from fatty acids and oxirane (ethylene oxide). Used as an emulsifier ISOSTEARETH-20 A detergent-like compound derived from fatty acids modified using ethylene oxide. Used as an emulsifier LACTAMIDE MEA A compound derived from lactic acid. Used as an antistatic agent and a Humectant LAWSONIA INERMIS (HENNA) EXTRACT Henna, extracted from the powdered leaves of the Asian or N. African tree, Lawsonia intermis (Lythraceae family). A Botanical additive L-CYSTEINE A naturally occurring amino acid, that will remain covalently bonded to the hair. L- CYSTINE A naturally occurring sulpher containing amino acid contributing to the strength and insolubility of keratin protein . LECITHIN (SOYA PROTEIN) Rich in vitamin E a powerful antioxidant extracted from a wide range of vegetable fats and oils, especially soybean oil. Used as an Antistatic agent, Emollient, Moisturizer, and Emulsifier. 24 TRIDESIGN Ingredients Index MATRICARIA (CHAMOMILE RECUTITA) An anti-inflammatory and antioxidant derived from chamomile used as a botanical additive. MENTHA PIPERITA (PEPPERMINT) EXTRACT distilled peppermint extract brings blood to the scalps surface and nourishment to the follicle also used to reduce an itchy scalp condition. MENTHOL An organic compound derived from the peppermint plant. Having counter-irritant and anti-itch properties. METHYL GLUCETH-20 Derived from corn and methyl alcohol. Used as a humectant, emollient and a foaming agent. METHYL SOY derived from the soy bean used as a stabilizer . METHYLPARABEN An antimicrobial and preservative very effective against fungus and mold. Unlike many preservatives, parabens are not formaldehyde donors. MICA, TITANIUM DIOXIDE A naturally occurring mineral used to provide shine MINERAL OIL Used as a lubricant and an emollient NETTLE EXTRACT Used as a conditioner to restore natural hair color. OCTYLACRYLAMIDE/ACRYLATES/BUTYLAMINOETHYL METHACRYLATE COPOLYMER Part of a cationic system. A fixative that is used for hold and high gloss. OLETH-10 PHOSPHATE An emulsifier, solubilizer, dispersant, and surfactant ORGANIC KIWI EXTRACT Extract of the tropical kiwi fruit. a powerful antioxidant used as botanical additive, and Fragrance. 25 TRIDESIGN Ingredients Index PANTETHINE Used to improve the strength of hair by binding free disulfide links to the hair. PANTHENOL A member of the vitamin B complex. Used as a hair thickener and conditioning agent during oxidation it is converted into vitamin B-5 (pantheonic acid) OLETH-20 Oil in water emulsifiers; particularly used for clear micro-emulsion gels OLETH-3 PHOSPHATE Used as an emollient, dispersant, and surfactant . PEG - 8 STEARATE A polymer made from oxirane and fatty acids. Used as an Emulsifier, Humectant, Surfactant. PEG -14 M A polymer made from oxirane Used as a Binding agent, Emulsion stabiliser, and Viscosity adjuster PEG-35 CASTOR OIL A polymer made from oxirane and castor oil. PEG-4 GRAPE SEED AMIDE A polymer made from oxirane (ethylene oxide) and amides derived from fatty acids obtained from grape seed oil. PEG-75 MEDOW SEED FOAM OIL Used as an emollient and conditioner and foaming PETROLATUM An occlusive moisturizer, effective at preventing damage to skin and hair in harsh climates PHENOXYETHANOL Preservative, one of the milder preservatives for cosmetics, low toxicity even when ingested 26 TRIDESIGN Ingredients Index PHENYL TRIMETHICONE Silicone oil that has a drier finish than other silicone ingredients used as an Antifoaming agent, Antistatic agent, Emollient, Moisturizer POLYQUATERNIUM-10 A cationic (positive electrical charge) polymer derived from nitrogen-containing organic compounds. POLYSORBATE 20 A compound derived from sorbitan, which can be manufactured by chemically modifying glucose. Used as an Emulsifier, Surfactant, and Viscosity adjuster PROPYLINE GLYCOL A compound derived from petroleum.Used as a Humectant, Solvent PROPYLINE GLYCOL DICAPRYLATE/DICAPRATE A compound derived from petroleum products and fatty acids. Used as an Emollient, Moisturizer PROPYLPARABEN A compound of the benzoate family. Used as a Preservative PVP Dimethylaminoethylmethacrylate / Polycarbamyl Polyglycol EsterA polymer derived from petroleum. Used as a Binding agent PVP/VA COPOLYMER A polymer derived from petroleum. Used as an Antistatic agent, Binding agent, Emulsion stabilizer. RETINAL PALMATATE A source of vitamin A, a powerful antioxidant. ROSEMARY EXTRACT An antibacterial astringent; also used as an antioxidant. Has some preservative properties. SAFFLOWER EXTRACT An antioxidant botanical additive SD ALCOHOL 40-B Is used primarily in hair spray as a resin solvent 27 TRIDESIGN Ingredients Index SIMMONDSIA CHINENSIS (JOJOBA) EXTRACT A liquid chemically similar to sebum, Used as a lubricant and to control excess sebum SODIUM C14-16 OLIFIN SULFONATE ( NOT A SULFATE ) Excellent viscosity and foaming characteristics SODIUM CHLORIDE Extracted from the sea or from underground deposits. Used as a Viscosity adjuster / Astringent / Isotonic control SODIUM LAURETH SULFATE A detergent made from sulfur trioxide and fatty alcohols derived from coconut oils, modified using ethylene oxide Used as a surfactant STEARLKONIUM CHLORIDE A compound derived from stearic acid, a fatty acid. STEARYL ALCOHOL A fatty alcohol prepared by chemical reduction of stearic acid obtained primarily from beef tallow. Used as an Emulsifier, Emollient. Moisturiser, Emulsion stabilizer, Opacifier, Viscosity adjuster TEA-DODECYLBENZENE SULFONATE A cationic surfactant compatible with anionic surfactants which allows cleansing and conditioning at the same time. TETRASODIUM EDTA A sequestering and chelating agent TITANIUM DIOXIDE Provides UV protection; and anti bacterial and anti viral agent TRIBEHENIN Used as an emollient and lubricant TRIETHANOLAMINE Used to adjust the pH of a product and/or neutralize acidic ingredients TOCOPHERAL LINOLEATE A vitamin E derivative; a powerful antioxidant used as an intensive moisturizer and, protective healer 28 TEXTURE STYLING CREME PRODUCT POSTIONING: Texture Styling Creme with TNC* is an ultra light creme based pomade for use on all hair types to control and define the hair, while providing texture and shine. The weightless control of this formulation makes it ideal for use on fine hair. UNIQUE SELLING BENEFITS: Texture Styling Creme with TNC* instantly provides control to the hairstyle and makes frizz disappear. It adds texture and substance to the hair, yet is surprisingly light weight. Texture Styling Creme can be used to create highly textured looks or to soften shapes with good separation. May be used on naturally curly or permed hair to smooth and define curls eliminating a frizzy look. A natural sunscreen is included in this formulation to inhibit photochemical damage and hair color fading. pH level 5.8 - 6.7 PRIMARY FEATURE AND BENEFITS: Weightless Control Lightweight formula provides texture, control, and shine without added weight, making it ideal for use on fine hair. Creamy Texture Texture Styling Creme blends instantly into the hair without a greasy look. The hair is left soft, shiny and clean to the touch. UV Protection Texture Styling Creme contains a natural sunscreen that inhibits photochemical damage and locks in hair color. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 19 UNIFIC ENERGY MOISTURIZER PRODUCT POSITIONING: Unific Energy Moisturizer with TNC* is a rinse out moisturizing conditioner that repairs, strengthens and rehydrates the hair with marine collagen protein and other essential moisturizers as it restores shine and enhances combability. UNIQUE SELLING BENEFITS: Used daily on all hair types this product is formulated with marine collagen protein to control the loss of strength and moisture from the hair shaft, aligning the cuticle providing shine and making styling easier. It is known everywhere as “the minty, green stuff". This is a reference to the cooling, tingling sensation experienced when the product is applied to the hair. Apply a hot towel for added luxury. This stimulating, moisturizing treatment brings blood to the surface of the scalp and nourishment to the hair bulb. TNCª* also contains an effective, natural DHT inhibitor to provide the optimal environment for the continued growth of healthy hair. A multi-use product Unific Energy Moisturizer may be used as a shave cream, and also provides cooling relief from sunburn and curling iron mishaps. PRIMARY FEATURES AND BENEFITS: The collagen protein molecule as it occurs naturally is too large to hydrolyization truly bond with the hair. The process of hydrolyzation greatly reduces the size of the protein enabling it to penetrate the hair and bond substantively. Marine collagen is not derived from bovine sources. Moisturizes By infusing the hair with hydrolyzed marine collagen protein and other essential moisturizers, resilience elasticity and shine are greatly increased. Strengthens Hydrolyzed marine collagen protein bonds to damaged areas along the hair shaft becoming part of the hair, repairing its structure. As a result, the hair is significantly strengthened. Stimulates Triple distilled peppermint oil brings blood to the scalps surface and nourishment to the hair bulb. The tingling sensation lets you know its working. Peppermint oil is also used to reduce an itchy scalp condition. *Topical Nutrition Complexª Is an exclusive formulation of advanced micro-technologies that enhance the effect of essential active ingredients to revive and replenish the health of your hair, and scalp providing Topical Nutrition ª to repair, nourish and protect the hair from future damage. 10 pH level 3.8 - 4.3