1962 january - The Historical Lumber Cooperator Arrchive

68
th
ANNUAL
NORTHEASTERN CONVENTION
January 20-21 -22, 1962
The Statler Hilton Hotel
New York City
Complete
Program
starts
on
page 24
~(A AI~~~A~~e
for Management and Employees from
the Specialized Business Sessions and
Clinics . . . as well as valuable product information readily available
from the exhibitors.
r~
&¥MOI'I,•O,AU
from industry and national personalities backed up
by proven methods and case histories . . . as well as
latest merchandising and sales promotion ideas, etc.
;v~ ~..-
Y0 U
The value of the entire Program depends on
do with the information gained at the Convention.
and what you
Official Publication of the Northeastern Retail Lumbermens Association
NEW Andersen Pat1o Door
with Sales Appeal
•
New factory-packaged Gliding Patio Doors, des igned to odd real so les appeal to new homes or remodeling projects now avai lable from our stock.
The new Glid ing Door features a curved track
which permits the door to cl ose a nd lock in the
•
•
Easy Installation
some plane a s the fixed panel.
Engineered for weothertightness, easy installation and operation. Natural warmt h and beauty
of wood odd to the appearance of the Andersen
Gliding Patio Door.
DISTRIBUTORS OF
Andersen Wndowalls
IROQUOIS
ALBANY
BUFFALO
SYRACUSE
Visit t he Ande rse n Exhibits, BOOTHS # 6 1-62, N RLA Convent ion, T he Stat ler Hilton Hotel,
New York City, January 20-22, 1962
Ult
Marlite is all you need to give your
customers beautiful interiors in any room
For luxurious interiors at reasonable cost, nothing
beats Marlite paneling. And once it's installed, the
job is done ... there's no need for painting or
further finishing.
And Marlite's tough baked plastic finish is
extremely resistant to denting and wear. Unlike
many "finished" materials, it shrugs off grease,
stains, mars-even heat. An occasional damp cloth
wiping keeps Marlite new-looking for years.
Six rich, warm Trendwood grains are as much
at home in the bath as the family room. And you
can also give your customers a choice of a wide
variety of subtle pastel colors, distinctive marble
and decorator patterns.
So when your customers ask for a beautiful
paneling that combines durability with economy,
you can recommend Marlite with confidence ...
and profit! Your wholesaler has complete details,
or write Marlite Division of Masonite Corporation,
Dept. 159, Dover, Ohio.
Marlite
plastic -finish ed paneling
MARLITE IS ANOTHER QUALITY PRODUCT OF MASONITE" RESEARCH
the lumbe r Co-operator, January, 1962
3
More About
The Small Order Business
We found so many lumber retailers interested
in the editorial entitled "The Small Order Business
- Too Expensive to Hand le?" (which appeared in
our September 1961 issue) that we asked the
Northeastern retoi ler who supplied us with the information for that article to tell us more. And
this is what he wrote:
get smart and odd enough margin to provide fund :;
to keep their yards abreast of the rapidly changing
developments. Cosh and Corry m ight well be the
solution, but when you hove developad your busi ness on the basis of giving the customer all kinds
of se rvice, it is not easy to change, and it is doubtful
that it would be wise t o change too drastically.
"I do not know whether it would be p:::>ssible to
fi gure out exactly what it costs to handle orders
of various amounts, but I do know it cost; much
more than the overage owner or employee thinks
it does to make a sole, no matter how simple .
"Most yards hove bu ilt their business over many
years by following certain well defined policies.
T hey hove built up on image in the eyes and minds
of people in their communities. If they hove been
successful in doing this, it is unwise to radica lly
change policies and destroy something that has
token years to accomplish.
"At the time we mode our own analysis, based
on an article we had read in a magazine, figures
showed that a cosh so le actually cost $1.7 1 to
handle if the customer took the material with him,
but if it was charged it cost $2.65. An orde r
charged and delivered cost the yard $6 .68 to process.
At first glance these figures may seem high, but
if anyone analyzes all the costs that go into making
it possible for a business to function, they soon
rea lize these figures ore not overstated.
"Frankly, we hove not licked this problem, but
we hove mode some progress because we are aware
that it is a real problem. If, by some magic means,
we could suddenly have a new yard designed to
handle this kind of business efficiently, I think
we would hove the problem licked; but when you
ore working wi t h what you hove, and in a ya rd that
has grown like 'T opsy' over a span of many years,
it just isn't easy.
"Some-day it may be that the overage yard will
"A much more sensible approach is to build
on the best and most successful policies you hove
been following.
Improve, refine, and build up
the image you hove so carefully developed.
"We admit we do not hove the answers to the
problem of handling the Small Order Business
profitably. All we hove ore a few ideas that may
or may not work in a yard, depending on many and
varying situations. We th ink the important thing
is to be aware that it costs much more than t he
overage owner or emplnyee thinks it does to make
a sole no matter how simple. After this is driven
home, then just keep everlastingly at it to reduce
the time and waste motions t hat go to make up
those ever-increasing expenses.
"Lost, but not least, we might offer this supgestion to other dealers - attend the meet ings held
by your Association to help with such problems."
It Isn't Good
To Have A "Closed" Mind
We read on article the other day in which the
choi rmon of the boo rd of a prominent company
wa s asked what exactly his job consisted of and his answer was "To try to keep closed minds
open".
Now when you think of boards of directors,
you think of groups of men who are leaders, who
ore thinkers, who ore aggressive, who are alwo~'S
"open" to ideas and suggest ions that wi II react to
the best interests of the group or organization that
they represent. You don't ' xoctly think of them
as men with "closed minds".
But what about us? Con we be accused of
having "closed minds"?
Commenting on this subject, on industry leader
said recently: " I look bock at all of the successful
men I hove known in my life and everyone of them
hod the capac ity to keep closed minds open. They
were always willing to listen to a new approach to
any problem; they always e ncouraged their ossa4
ciotes to do likewise. I om sure that this, more
than anything e lse, accounted fo r the success they
enjoyed in their field.
"On the othe r hand, I hove seen too many business friends glory in their closed-mind approach.
I hove heard them openly boost 'this is the way my
father did it, and this is the way we are going to
continue doing it.'
" I've heard other comments like these : 'We
took a remocUi ng job once and lost money. Since
then we sell only materials.' . . . 'Why don't we
push components? They won't sell in our territory,' .. . 'Do we advertise? No. We tried it for
six months and couldn ' t trace a single sole to it.'
. . . 'I sell to all on the some basis; they can to ke
it or leave it'."
In these changing times, and that is one thing
we con be sure of - that there wil l always be
(continued on page 1 OJ
the lumber Co-operator, January, 1962
For Quality Dry\Nall ... It's Ruberoid!
Ruberoid Gypsum Wallboard has an unusually strong core; also an improved taper tor smoother joint finishing. Produced in a variety of sizes
and thi cknesses to meet needs of all construction and remodeling jobs.
Available in quantity for immediate delivery. Insulating Gypsum Wallboard and Wood Grain finishes are also in stock for prompt shipment.
733 Third Avenue, New York, 17, N. Y.
Plant:
Ca ledonia, N. Y.
See us a t Booths No. 94-95 at th e NRLA Convention, The Statle r Hilton Hote l, New York City, Ja nuary 20-22, 1962
Official Publication
the lumber Co-operator
of the
Northeastern Retail
Lumbermens Association
Serving retail lumber and building material dealers in the Northeast
Janua ry 1962
339 East Avenue
Rochester 4, New York
Tel: 716 HAmilton 6-4510
lloKAc•: G. J>u:ucE
M.
Editor
HoYT
Managing Editor
1\ln.t.ER
C.
MARG UERITE
E.
FL\'~N
Adrertising Director
Cuo1. K. PERRIN
Production Director
•
s.
•
Volume 46, No. 1
HIGHLIGHTS 1n This Issue
4
Suppose You Have A Fire To ni ght .. .
Are Yo u Prepared?- ------·------------ 8
Massa chusetts Deale rs Elect Dave Mason
Pres ide nt _________ _______________ ____ 14
Bot.DT
Busin ess .llflnager
PALL.
•
Mo re A bout The Sma ll Order Bus iness __ _
•
Ln. t. tA N
•
COU.IEI\
Ch,irnum, Editorial Boflrd
•
Published mo nthly at Albion, N. Y. ,
by The Lumber Co-operator, Inc., 339
East Avenue, Rochester 4, N. Y.
Subscription rote:
$3.00 pe r year;
foreign $3.50.
Single copies 35c
eoch.
Advertising rates on request.
Closing dotes : Advertising, 1Oth of
preceding month; Editorial, 15th of
month.
Second-class postage paid at Albion,
New York.
Keepin g Ove rhea d Costs In Line _______ __ 16
1962 Ho me And Property Improvement
Ca lenda r ___ _________________________ 20
Bu ild ing Materia l Distributo rs Discuss
Three " M 's" ---- -- ------------------ 22
23
N ew J e rsey Dea le rs Re-e lect Bla isdell
23
Hayner El ected Lumbe rJAC Preside nt
68th N orthea ste rn A nnual Conventi on
P rog ra m _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 24
27 Northea ste rne rs Com plete 5- Day Courses
at Syrac use - -- ---- - -------- - -- - ----Amhe rst Schoo ls For Northeast e rne rs A re Next
Fire Test De monstrates Su pe rio rity Of
Heavy Timbe r Beam -- - ----------- - --Carbon Monoxide Warning __ ___ __ ____ __ _
Emp loyees Become Mo re Ag ile With Age __
36
37
44
44
46
DEPARTMENTS
Advertisers In This Issue -------- 48
Cale ndar of Events ------------- 49
Doi ngs of the De ale rs - ---------- 42
Editorials ••• _- _ ••• --- _ -- ••• - 4
Empire State Salesmen ---------- 47
Housing Sto rts Scoreboard • _. ___ - 1 0
Ideo Box _ ••• ____ • _ ••• __ .- --- - 43
Northeastern Convention Time Is here
ogoln.
The 68th Northea stern Annual
opens ot tho Stotler Hilton Hot el in New
York City on January 20 for o three-do:T.
run.
Many dealers, who r,re-reglstere ,
won't have to wait in reg stration lines
such a s this one. They con stop ot the
pre-registration desk to pick up their
badges. All Registration Desks - exhibitor, regular, and pre-registered will
o pen on Friday, January 19, for the convenience of early arrivals. Complete program starts on page 24 of this issue.
6
Industry Briefs ------------- --- 12
Literature ___________ 38, 39, 44, 47
Mnnufocturer-Wholeso lers Pe rsonals. 40
New Produ cts, Idea s, Soles Aids -- - 33
Northeaste rn Association Office rs
and Directors --------- - ---- - 49
Obituaries --- ------ ----- --- - -- 48
Sofe ty Pro ctices Pay ____ • __ • .. _- 6
the lumber Co-ope rator, J onuory, 1962
Six reasons to see your .Zonolite man
Zonolite Wat er Repellent Masonry Fill Insulation ... just
pour it into the cavit ies of brick or block walls. So low cost
and so efficient it's an easy sale for every masonry
building in yo ur area.
1
2
Zonolite Glass Fiber Blanket Insulation . .. aluminum
vapor barrier on lightweight fi ber-wool blanket. Various
thicknesses and widths t o meet all needs. Convenient
Z·Tab makes installation easy.
3
Zonolite Attic Fill Insulation .. . easiest of all to i nstall
for do-it·yourselfers or pros. Sim ply pour between attic
joists, level it and leave it. Extremely efficient ; cuts home
heating costs up to 37%. Won't pack down or rot .
4
5
6
Zonolite Aluminum Siding . . . comes in either horizontal
or vertical patterns, insulated or unin sulated. Available in
wide variety of colors. Applies to any surface. Interlocks for
positive al ignment, l evel mount, permanent placement.
Dyfoam Insulation .. . this expanded polystyrene insulation
has truly amazing properties; so strong that an elephant
can stand on it without breakin g it down , so light that a
cubic foot weighs on ly 1 lb. Comes in lengths of 4' to 16',
widths of 1' to 2', thicknesses of JA" to 12N. Used for plaster
base , perimeter and cold storage insulation. No furring, lath·
ing or reinforcement are needed for plaster base application.
Profits (insulates you from being poor).
ZONOLITE
Z 0
N 0
L I T E
C 0
M P A N Y,
13 5
S.
LA SA LL E
STREET,
C H I C A G 0
3,
I L L I N 0
I 5
Visit/With us a t our exh ibit (Booth # 21) Northeastern Convention , T he Stotler Hilton Hotel, New York City, J a nuary 2 0 -22,1 962
Suppose You Have A Fire Tonight ... Are You Prepared?
ask P. I. THOMAS
G<>neral Adjuster
Lumbcrmcns Mutual
Ca u ahy Com pany
Most of my working days have
been spent in adjusting losses under
fire insurance policies. I would like
to point out some of the situations
you are most likely to be confronted
with if you did have a fire tonight.
Several yea rs ago I was involved in
the adj ustment of a serious fire loss
in a n ew furoitme warehouse of a
department store in Virginia. This
warehouse had been carefullv designed for the efficient receiving,
storing and shipping of stock. The
building was 150 feet wide, 800 feet
long, one story, with a continuous
monitored roof, and fully sprinklered.
Lift trucks could move freely and
rapidly anywhere in the premises,
which covered an area of almost
three acres.
\i\lhen this warehouse was stiJI on
the drawing board the insurance
companies were consulted for fire
prevention and protection suggesttions.
They made three major
recommendations.
One, erect brick fire walls at intervals with fire doors to cut down on
large open areas. This was turned
down by the insu red on the grounds
that it would interfere with the
efficiency of the warehousing operations.
T wo, as an alternative erect fire
curtains at intervals along the roof
to block the flow of heat and prevent
premature opening of sprinkler
heads. This recommendation was rejected as too expensive.
Third, increase the supply and
pressure of "vater to the sprinklers so
that prematu re opening of sprinkler
heads would not bleed the system.
This also was considered too costly.
Shortsighte d Fore sight!
Late one afternoon , a few hours
after a carload of cotlon mattresse~
had been delivered, fire broke out in
one end of the warehouse. The heat
travelled along the monitored roof
and opened every sprinkler head in
the building, far out in front of the
fire. With over 1,000 heads open,
the quantity of wa ter coming from
those immediately above the fire was
insufficient to extinguish it. Fortunately the fire department received
the alarm through the ADT. when
the spri nklers operated, and they arrived in time to confine actual burn-
ing to about 100 feet or so at one end
of the warehouse.
The contents, valued at a million
dollars, were in a sad condition.
Though only 15 percent was burned.
the balance was smoked and saturated by water, with the result it all
had to be taken out and sold for salvage. This fire occurred a few weeks
before Christmas, and the loss of a
million dollars worth of stock was a
severe blow to the insured's opera-
P. I. Thomas
tions. In addition the use of the
warehouse was lost for severa I weeks.
T o top it all off the insurance program had been curtailed as an economy measure.
Whose Fault Was It?
As you can imagine, a meetin g
was called the morning fol1 owing the
fire by the store m anagement to determine upon "vhich department the
responsibility for the disaster rested.
The store's insurance buyer was present at that meeting, and later he told
me h e had gotten up at the risk of
losing his job and made some strong
statements, the gist of which was :1s
follows:
" One of the responsibilities of
management is to make up its mind
whether or not the cost of fire p revention, fire protection and insurance is on opera t ing expense equal
in importance to any o ther administrative operating expense in spite of
the fact it has no tangible asset t o
offset it on the books.
Unless management tokes the
affi rmative view on this question,
the a ssets o f the company, perhoos
its very surviva l ore jeopardized.
Once the decision is reached, the
insurance program must be entrusted to a responsible expe rienced
person or persons in the organization who will administer it on a
sound basis with no inclination to
m mimize the cost at the risk of
endangering the company's financial securi ty."
You Can't Gamble On Luck
That statement sums up the essence of a sound and realistic insurance program. It is genetic of your
own answer as to whether you are
ready for a fire tonight. As a rule,
• Excerpts from o talk by Mr. Thomas before the Hardwood Plywood Institute's foil meeting in
Louisville, Kentucky, on October 5, 1961.
8
when adj ustment problems arise involving inadequate insurance or improper coverage, we find that top
management's attitude toward insurance is less serious than it might
be. Managements of this type seem
to depend largely on luck.
Luck plays an important part in
the lives of all of us. There is luck
in the success of our business, in the
success of a football team, or baseball team. Maris had a certain
amount of luck when he made those
61 home run s. But in business, in
sports, and even in poker, playing the
element of luck alone is not sufficient to bring about success. Every
effort must be made b y management,
by the coach, the team, and the poker
player to minimize the chance of
failure by careful planning and performance. Luck is sort of a bonus it is not something to be gambled
with except when betting.
I have heard so many otherwise
intelligen t people say, 'With all the
millions of people who carry fire
insurance, there are relatively few
who suffer a serious loss, and b y the
law of averages I take a chance that
my property will not be totally destroyed."
Well, that is like a m an sitting in
the kitchen with one foot in the
oven and one in the refrigerator saying that on the average he is comfortable.
Good Insurance Program
I could not begin to advise or
counsel you in a few minutes on
what your insurance program should
be, in order to be ready for a fire
tonight, other than to say:
1. Be sure that all property is
included.
2. M ake certain the property is
insured for an adequate amoun t
of money.
3. Be sure t he policy incl udes all
the haza rds you need to be protected against.
4. i\1ake ce rta in your records will
accurate!) reflect any loss you
have.
Probably the best way for me to
help you decide whether you are
prepared for a fire tonight, tomorrow
or whene\'er, is to recite some of the
requiremen ts th at will be expected
of you by the adjuster before and
after he arrives on the scene. Let's
assume for purposes of illustration
that your damage is not trivial; that
it seri ously i nvolves one or more imthe lumber Co-operator, Jonuory, 1962
portant buildings, along with the machinery and equipment. Perhaps you
are partially or totally shut down as
a result. We can outline your functions as follows, though they may
not necessarily occur in this order.
I. Make a preliminary survey of
the damage.
2. Report the loss to the company.
3. Meet with key personnel to
plan procedure.
4. Protect the property from further damage and make emergency repairs.
5. Prepare the claim for presentation to the company.
Appraisals Of Property
Nothing makes an adjuster's life
easier, and the adj ustment of a loss
simpler and faster for everyone, than
possession by the insured of an up-todate appraisal of buildings and machinery made by a competent, reputable concern. They are detailed, replacement cost and depreciation are
shown, and while not blindly accepted, fra nkly they are seldom contested except when obviously in
error.
It is a little difficult for me to
understand why a corporation of any
substantial size, that looks upon insurance seriously, doesn't maintain
an up-to-date appraisal of their ph\·sical assets. It is extremely useful
on a parital loss, and almost indis
pensable on a total loss where much
of the property is burned out of sight.
I have witnessed so many losses drag
out for weeks while the insured endeavored to prove that certain property existed at the time of loss and
then tried to demonstrate its value.
Plant Layouts
vVhen an adjuster VlSJtS the
scene of a total loss, he fi rst stri ves
to visualize how the plant was laid
out, where various machines, motors
and equipment were located, and
how stock moved in process from the
log to the finished product. I am of
fairly average intelligence and have
an engi neering background. Yet,
I've looked at some bad total losses
to mills and wasn't sure whether it
had been a saw mill, veneer mill or
an atomic bomb assembly plan t.
Then I have sat with the owners
while they tried to reconstruct, on
paper, how the plant was arranged.
It always seemed my ill-luck on such
occasions to find the person who w~~
sketching the la\·out to be a poor
draftsman. If this had only been
done before the loss, things would be
the lum be r Co-ope rator, Ja nuary, 1962
so much easier for everyone concerned.
Photographs
I would venture to say there are
not less than 50,000,000 cameras of
one kind or another in this country,
yet you very seldom see an insured
who has pictures of his buildings and
machinery. T hey would be extreme·
ly helpful in an adjustment especially where property is destroyed or
damaged beyond accurate identifica·
tion. How much time, words and
even money would be saved if an insured would open an album or file
and say "H ere is a picture of the machine, or the building." With the
new high speed Polaroid cameras it
would take little time and cost little
money to record every important
piece of equipment and building on
the premises.
You Are Prepared If
Should you have a fire tonight,
you are prepared if you have re(continued on poge 14)
w~ yWJ waJdj Q~ ~
BEAUTIFY & PROTECT
in roofing . . •
SECURITY·
ASPHALT ROOFING PRODUCTS
in paint •••
PAINTS, VARNISHES, AND
PRODUCT FINISHES
See us at Booth No . 126, HRLA Conve ntion,
The Statle r Hilton Hote l, Hew York City, 20-22, 1962
NATIONAL MANUFACTURING CORPORATION
TONAWANDA, NEW YORK
9
Housing Starts Scoreboard
New Units Start ed, by Ownership, Nationally and in Northeastern Area,
and Seasonally Adjusted Rate of Private Starts
(in thousands of housing units)
TOTAL (including farm)
Period
Total
Private
and Public
Priv ate
only
North east
Starts
Private &
Public
I
Seasonally 1
Adjusted
Annual Rate
Priva t e onl y
Nonfarm
Total
P rivate
and
Public
North e ast
Starts
P rivate and
Public
Private
only
Northe ast
Starts
Private
only
Seasonally
Adjust ed
Annua l Rate,
Private only
ANNUAL TOTALS:
1,553 .5
1959 --- 1960 ---1,296.0
1,516.8
1,252. 1
279.7
236.5
XXX
XXX
1,531.3
1,274.0
1,494.6
1, 230.1
279.6
235.7
268.3
220.6
XXX
XXX
FIRST
11 MONTHS
1960 ---1961 ----
1,225.1
1,268.2..
1,1 87.9
1 ,221. 1*
226.8
NA
XXX
XXX
1,203.6
1,242.2*
1, 166.4
1, 195.2 ..
226.0
NA
212.1
NA
XXX
MONTHLY
1960
January ---February ____
March ----April -----May -- -- --June ------July ------ August --- -September -October ---- November __ _
December - __
87.4
93.3
93.9
124.8
133.8
128.2
118.3
135. 1
102.6
113.2
94.5
70.9
86.0
90.7
90.5
123.0
130.2
122.8
114.3
130.3
96.9
110.4
92.8
64.2
12.2
12.8
11.7
22.4
23.7
25. 1
21.4
25.8
21.3
26.9
23.5
9.7
1,382
1,383
1,104
1,293
1,331
1,279
1,227
1,355
1,089
1,273
1,220
996
83.4
92.3
92.8
123.0
131.7
126.6
116.6
133.0
100.6
110. 1
93.5
70.4
82.0
89.7
89.4
121.2
128.1
121.2
112.6
128. 2
94.9
107.3
91.8
63.7
12.0
12.8
11.7
22.4
23.6
24.8
2 1.4
25.8
2 1.2
26.8
23.5
9.7
1 1.7
12.4
10.1
22.0
23.4
22.7
19.4
23.6
18.7
25.1
23.0
8.5
1,302
1,366
1,089
1,275
1,309
1,264
1,209
1,335
1,067
1,237
1,206
987
1961
January ---February ___ _
March ----April -----May - -----June- -----July ------August ----September -October ---November ---
72.5
81.0
109.7
115.3
130.7
138.3
128.5
130.1
128.2
128.5*
105.4 *
69.8
75.8
104.6
111.0
126.6
132.4
125.2
127.0
122.4
123.8*
102.5*
7.1
12.0
18.2
25.4
26.9
31.6
25.9
24.3
29.9*
NA
NA
1, 127
1, 169
1,296
1, 166
1,291
1,381
1,343
1,326
1,383
1,432*
1,350*
71.0
77.7
107.3
113.0
128.3
135.3
126.0
127.3
126.5
126.0*
103 .8*
68.3
72.5
102.2
108.7
124.2
129.5
122.7
124.2
120.7
121.3 *
1 00.9 *
7.1
12.0
18.2
25.4
26.9
31.6
25.9
23.9
29.9"
NA
NA
6. 1
10.3
16.4
23.7
25.6
27.9
25.0
23.5
28.8*
NA
NA
1,098
1,115
1,262
1,143
1,268
1,351
1,318
1,301
1,365
1 ,402*
1,328*
-
XXX
--
From
• Preliminary f igures, to be revised later
u. s. Deportment of Commerce, Wash ington 25, D. C.
Housing Starts In November 1961
Construction was begun on 105,400 housing units
in November 1961, compared with 128,500 in October
and 94,500 in November 1960, according to preliminary
estimates of the Bureau of the Census, U. S. Departmen t of Commerce.
Privately owned housing starts totaled 102,500 units
in November, down 17 percent from the revised October
total of 123,800 and 10 percent above the 92,800 units
started in r ovember 1960. On a seasonally adjusted
basis November privately owned starts we re at an
ann ual rate of 1,350,000 units, down 6 percent from the
revised rate of 1,432,000 units in October.
Nonfarm housing starts numbered 103,800 units
in ovember, dovm 18 percent from the revised October
total of 126,000 units, but 11 percent greater than the
November 1960 total of 93,500 units. Private nonfarm
starts in November 1961 were 100,900 tmits, compared
with the revised total of 121,300 in October. On a seasonally adjusted anual rate basis, November private nonfarm starts totaled 1,328,000 units, down 5 percent from
the revised October rate of 1,402,000 and 10 percent
above the ovember 1960 rate of 1,206,000.
Private housing starts in November (after seasonal
adj ustment) rose 3 percent over October in Northeast,
but fell 12 percent, 5 percent, and 7 percent respectively
in the North Central region, South and W est.
Building permits covering 87,953 new privately
10
NA Not Ava ilable
Bureau of the Census,
owned housing units representing a seasonally adjusted
annual rate of 1,126,000 units were issued in November
1961 by the 10,000 places with local building permit
systems. In October 1961 these places issued permits
for 97,552 new privately owned housing units, representinS! a seasonally adjusted annual rate of 1,117,000 units.
It Isn't Good To Have a
"Closed" Mind
. . . continued from page 4
changes t ha t will affect us and how we do business
- in these chang ing times, it is a necessity to have
an open mind . . . not that we expect to try everything we hear about, but that we do expect to
seriously and honestly consider new ideas, new
products, new services, new ways of doing business,
new methods of operation - so that both we a nd
ou r businesses will benefit soles-wise, profit-wise .
Closed minds, like closed doors, ore obstacles
that block progress on t he road to success.
"Ry the jade Buddha of Temple Shan Chi, honored
fri end of my heart," said the Chlnese busin essman, "I
have lent a tricky Mandarin in Canton Sreet 2,000 dollars
and he has not given me a receipt. Wbat shall I do?"
"Write sternly and demand t he payment of the 4,000
silver pieces," suggested the friend .
"Rut, most careless listener, it was only 2,000 pieces."
"I know - but he will indignantly tell you so. That
will serve as your receipt."
the lumber Co-operator, January, 1962
WERE YOU ONE OF
THE 800??
During the year 1961 more than 800 lumber dealers purchased CALIFORNIA REDWOOD from members of REDWOOD ASSOCIATES.
This group included top retail dealers from Pennsylvania to Maine
who appreciated the experience and ability of the four top eastern
wholesalers who comprise our organization. If you were not numbered among this select 800 make a New Years Resolution to submit your next car or part car inquiry to the REDWOOD ASSOCIATE
in your area. Just look at the variety of items we can supply.
• "Satiniz:ed" Thrift Panel
• Mouldings
• Standard VEE JOINT & Boards • Special PaHerns
• Hand Split Shakes
• Special Industrial Items
• Roof Decking
• Green House Bench Stock
EVERETT-HOBAN, INC.
PACIFIC COAST LUMBER CO.
Brooklyn, New York- 212 HYacinth 7-07 40
Winchester, Massachusetts- 617 PArkview 9-3100
DELWIN R. HALLOCK, INC.
Ardsley, New York- 914 OWens 3-0212
MANUFACTURERS RESERVE SUPPLY, INC.
Irvington, New Jersey- 201 ESsex 3-1881
*Carload
*Part Car
* Warehous.e Stock
-----------------------------------------------------------J
the lumber Co-operator, January, 1962
11
INDUSTRY BRIEFS
>
fREIG HT RATE REDUCTIOI'\ - 7c per
cwt freight rate reduction on W estern lumber
and plywood has been in effect for the month of December. As we go to press, we do not know what the
final ruling of the Interstate Commerce Commission will
be. If the ruling, which may not come until later this
year. is unfavorable for W estern railroads, they will have
to go back to the old rates.
Meantime the 7c reduction affects all lumber and
plyv.rood moving from the W est Coast to points east of
the Rockv Mountains which is loaded and billed out
on and a(ter December 1, 1961, and which complv with
the heavier loading requirements set forth in the T ransContinental Freight Bureau Rate Advice No. 2889.
These minimums required for the reduction are:
( a) \iVhen in box or open cars 42 feet or less in
length , 70,000 lbs., except when cars are loaded to full
visible capacity, actual weight but not less than 55,000
lbs. will apply.
( b) \\-'hen in box or open cars over 42 feet in length,
75,000 lbs., except when cars are loaded to full visible
capacity, actual weight but not less than 70,000 lbs.
will apply.
.
Originally these rate reductions were to ha,·e gone
into effect on April I, 1961 and were set to expire December 3 L, 1961. The western railroads' primary reason
for seeking the lower rates is to provide a greater incentive for dea lers to order lumber on heavier londed cars both flatcars and boxcars.
>
* * * *
IIOUSIN G STARTS in November totaled
105,400 units, 2,900 of which were p ublic. This
is 10,900 more than I\"ovember a year ago. The total for
nonfarm is 103.800 units, including also the 2,900 public starts.
An upward revision in the September and October
estimates brings the preliminary total of all starts for the
first eleven months of 1961 to 1.268,200, compared with
1,225, 100 for the fi rst eleven mon ths of 1960. The nonfarm total for the first eleven months of 19€ I is I ,242,000
units compared whh 1,203,600 for the first eleven months
of 1960. For more detailed information on the I lousing
Starts Scoreboard, see page 14 of this issue.
>
DO U GLAS FIR REGION sawmill production
for the first eleven months of 1961 totaled
7.217,363,000 b. f. as compared with 7,794,556,000 b. f.
for the First eJe,·en months of 1960.
T he industl) 's un filled order file stood at 422,040,000
b. f. at the end of November: lumber im en ton at
1,095,665,000 b. f.
.
>
* * * *
LL \~ I i\G OF EQ LIIP:\1 £:\'T increases. The
lumbl."r industn leased $9.3 million worth of
production and office equipment in 1961, a gcl in or 17
percent on~r 1960. American industry as a whole leased
$710 mi ll ion worth of production and office equipment
in 1961, up from $530 mill ion in 1960. This docs not
include leasing or autos, trucks, computers, railroad rolling stock or real estate.
12
>
TREE ll\lPHOVEl\IENT PROGRAi\1. the
first of its kind ever undertaken by a hardwood
association in cooperation \\ ith the U . S. Department
of Agriculture, has been announced by the i\merican
\:\.1al nut l\1anufacturers Association. Financed in part
by the association , the program has the primary objecti\•e of increasing the nation's walnut timber resources
in both qualitv and quantity. The improvement program will include research into methods of growing
walnut for specific desired characteristics, such as color,
straightness, and greater height and strength.
>
*
*
1<
*
SPECIAL REQUIREMENTS have been
placed on home improvement loans insured
under FHA Title I when the loan proceeds are to be
used for famil y fallout shelter~.
The new regulation places upon Title I lenders an
inspection and certification responsibility. The lende,
must submit plans for a shelter to the nearest FHA
office for approval before he can au thorize the borrowe1
or contractor "to proceed under Title I. If the plans are
approved, the FHA office will issue a certificate of eligi·
bility to the lender authorizing construction.
1<
>
"I<
* *
FHA 1\PPLICATIONS in N ovember, as well
as the estimated annual rates (adjusted for seasonal factors) of applications on both new and existing
homes and the number of units started under FHA
inspection during the month, were substantially higher
than in N ovember 1960, reports Commissioner N eal J.
I Tardy of the Federal I lousing Administration.
T he seasonally adjusted annual ra te of 275,000 newhome applications reflected by NO\·ember figures was
only slightly above the October ra te. For existing homes.
however, the adjusted anual rate of 572,000 units was 4
percent above October and represented the highest )eye]
since i\1arch 1959. The adjusted rate for home units
started under FI 1A inspection dropped in November to
200,000 after reaching the year's high point of 224.000
in October.
>
* * * *
MINIMUl\1 PROPERTY STAN DARDS for
Low C ost I lou sing have been revised by the
Federal H ousing Administration as follows: (l ) The
eligibility of semi·detached and row dwellings is pro'idee! for in addi tion to detached dwellings; ( 2) Specific
plot and building planning standa rds have been established. Such items as minimum room sizes, kitchen
and general storage, lJri,·acy. etc., now have specific
minimum standards: (3) ,\dc~uate insulation is n o"
required as for the regular l\ IPS. Provisions have been
made for the omission of ceiling or crawl space insulation \\-here the owner <.:a n com·cnicntl v install it at a
later dare: ( 4) Reduced electrical standards have been
established: ( 5) Smaller septic tanks arc permi tted: an~
( 6) Finish grading and onsite parking arc now required.
* * * *
According to th e U. S. News and World Repor t,
Ame1·ican.; are becoming less inter ested in big, expensive
cars, more interested in car economy. Instead of sinking
money in a new car every yeu1·, Am ericans tHe buying
boats, vacati on h omes, or taking a vacat ion in E urope.
the lu mber Co-ope rator, January, 1962
SH-109 ... KEY TOT :S;M itDOFITABLE
and CROWINC SHEL
E MARKET
The SH-109 offers many features which are
certain to appeal to your customers and prospects who are in the market for a shell home.
Rectangular in design, it's ideal for the family
on a minimum budget requiring three bedrooms. Large kitchen-dining area has been
planned to permit direct access to the
bath and bedrooms. Additional economy is
achieved with back-to-back plumbing for
kitchen and bath. Exterior is modern and
attractive.
STOR.
..
--.
I
•. J
DINING
BEDROOM
~•---t s'lll'-to"
~.:) STOR.
HALL
LIVING ROOM
BEDROOM
BEDROOM
14'-4"all'-lo"
9 '- 2"al0'
11 1-IO"liO'
But why not let us show you how you can get
started quickly and efficiently in the promotion of shell homes in your community. Write
for the folder describing our 12 shell home
designs and other material available.
WRITE FOR INFORMATION NOW
norlheadlern Retail cl!umbermend _A-ddocialion, .!Jnc.
339 East Avenue
Rochester 4, N. Y.
Visit the Association Booth, NRLA Convention , The Stotler Hilton Hotel, January 20-22, 1962
Dave Mason Elected President of MRLDA
David H. Mason, Wm. P. Proctor Co., North Chelmsford, Mass.,
was elected president of the Massachusetts Retail Lumber Dealers Association, at its 6 l st Annual Convention, held December 2, at the
I lotel Statler, Boston, Mass.
Mr. Mason succeeds Francis S.
H olt, Jr., Pope Lumber Co., West
Roxbury, Mass., who now becomes
an Ex-Officio member of the Board
of Directors.
Other officers elected include the
following : l st Vice President Everett P. Grossman, L. Grossman &
Sons, Quincy, Mass .. . . 2nd Vice
President- Austin R. Knight, Sam·
uel R. Knight & Sons, Beverly,
Mass. . . . 3rd Vice President Malcolm L. Donaldson, H. S. Locke
& Son Co., Needham, Mass.
John Hinckley, John Hinckley &
Son Co., I Iyannis, was re-elected
secretary; and Russell L. Fish, The
Welch Co., Scituate, was re-elected
treasurer.
The following directors were
elected for 1962: Leslie Atkinson,
W . E. Atkinson Co., Newburyport;
H erbert Cowles, Thomas & Palmer
Co., Great Barrington; Joseph B.
Miskell, Jr., Wood Lumber Co., Falmouth; Frederick A. Poland, Wood,
Inc., Worcester; Richard Shepardson, Auburndale Lumber Co., Auburndale; W esley Swanson, Matthews Lumber Co., Somerville; Fred
\i\Thitty, Blacker & Shepard Co., Boston; and Robert Zellan, Doane &
\~Tilliams, Willimansett.
Discuss Declining Profits
Highlight of the morning session
was the panel discussion of the subject 'Ways To Overcome Declining
Profits", at which Sanford L. Fisher,
President Genesee Lumber & Coal
Co., Batavia, N . Y., served as Moder·
ator. Mr. Fisher is Chairman of
the Northeastern Association's newly
formed Financial Management Committee.
Assisting him, in this pertinent discussion on the financial management
necessary in the operation of a profitable business, were the following:
Robert A. Brainerd, President, Street
Lumber Corporation, outh H adley
Falls, Mass.; John Grossman, Manager, L. Grossman Sons, Co., Quincy,
Mass.; Joseph Torrisi, Treasurer,
Jac kson Lumber Co., Inc., Lawrence, Mass.; and French P. Emmons, W olf & Co., Accountants,
Philadelphia, Penn. This was a
hard-hitting, down-to-earth discussion
14
David H. Mason, president, left, and Everett P. Grossman, 1st Vice
president, center, confer with George Cabot Lodge, guest speaker, ot
Massachusetts Retail Lumber Dealers Association meeting.
of a vital problem. Some excellent
points were brought out on expense
control, selling dealer services, and
how to expand profits in many other
areas.
Also presented at the morning session were the reports of Secretary
John Hinckley, Treasurer Russell L.
Fish, and report of the Resolutions
Committee by Chairman Everett P.
Grossman.
Lodge Speaks To Dealers
Following noon luncheon, with
music furnished by Les Smith and
his Orchestra, President Francis S.
Holt, Jr., called the afternoon meeting to order, and Everett P. Grossman, Chairman of the Resolutions
Committee, presented the In Memoriam tribute.
William P. Beach, The Lampson
Lumber Co., Inc., New H aven,
Conn., President of the Northeastern
Retail Lumbermens Association, then
presented greetings from other dealers in the I ortheastern area.
G uest speaker of the afternoon was
George Cabot Lodge, former U nder
Secretary of Labor, who talked on
'The Challenge of the Sixties". His
message was both informative and
timely, and dealers listened with
much interest. Mr. Lodge spoke
mostly of the communist threat to the
free world, and the consequences if
such a thing should ever take over.
The Lumber Follies of 1961 followed Mr. Lodge's talk, climaxing
another successful conven tion in
Massachusetts Association history.
A child's slate surrounded by a
wood frame was er ected as a tombstone in Glencourse, Scotland. It has
endured for 91 years.
Suppose You Have a Fire Tonight
Are You Prepared?
o
o
o
. . . con tinued from poge 9
garcled the cost of insurance and £ire
protection as important an operating
expense as any other in your busi·
ness, and have accord ingly arranged
your insurance program:
( a) to cover all property that you
want to be covered,
( b) to insure it for an adequate
amount of mone}',
( c) to include all hazards vou
wa nt to be insured against.
( d) to enable you to substantiate
the value of all property at
any time.
N inety percent of the ad justment
negotiations will be devoted to substantiating value and loss. To be
prepared for that, you r inventories.
books and other records must be in
such order that you know at all
times where your stock is located,
what it consists of, the quantity and
its va lue. An up-to-date val uation of
your buildings and structures should
be available, and also an up-to-date
record of your machinery and equipment value. A simple layout of m:t·
chinery and photographs of important machinery and equ ipment will
be very valuable in event of a dis·
astrous fire.
Visit us in BOOTH # 22, NRLA
Convention, The Stotle r Hilton
Hote l, New York, January
20-22, 1962
the lumber Co-operator, January, 1962
.. Big A ..
ARKANSAS SOFT PINE
LAM I
2x4
Her e is the answer to DIMENSIONAL
STABILITY in 2x4 st uds! Through th P.
mag ic of automation, modern gluing processes a nd new equipment, we have succeeded in bonding together lx4 boards in
such a manner that dimensional stresses
are equalized. ' Ve solicit your orders for
t his unique NEW and more efficient
product which meets FHA r equirements.
Laminated Studs a r e available in standard lengths or pr ecision trimmed to your
specifications. Waxed ends. Packaged
if-and-as you desire.
ATED
TUDS
,t they're made STRAIGHT!
,t they stay STRAIGHT!
For Your Western lumber
Needs Contact These
Pfl Offices
P ITTSB URG H. PENN.
1615 Oliver Bid&.
KANSAS CITY, MO.
2007 81 yant Bid&.
DEER PARK, WASH.
Dee• P11k lnd Inc.
CHICAGO. ILL
20 tt Wacker 01.
NEW BRUNSWICK. N.J.
Post Office Box 55
JACKSONV ILLE, FLA.
41 13 Lon& wood Rd.
LEWISTON, IDAHO
Geneul Offices
Keeping Overhead Costs In Line*
b y GEORGE J. TASSO
Resident Partner
Ernst & Ernst, New York. N. Y.
Overhead may be broadly defined
as all expenses of a business other
than direct production labor and direct production material. It is a
collective term covering all indirect
and general expenses.
Included in the overhead of a
manu facturing firm ( for example)
are the following items: (l ) Management and supervision, ( 2) Material procurement expenses ( purchasing activities), (3) Labor procurement expenses (personnel activities), ( 4) I ndirect factory labor wages paid to material handlers,
helpers, jan itors, stockmen, ( 5) Supplementary costs of labor - including vacations, holidays, payroll taxes,
pensions, insurance, (6) Tools, supplies, and utilities, ( 7) Equipment
and building maintenan ce, (8) T echnical-staff costs - such as product
engineering, research, industrial engineering, quality control, (9) Selling, marketing, and distribution expenses, (10) Clerical and papen vork
expenses (other than production),
(11) Communications ( telephone,
telegraph, postage), (1 2 ) Outside
professional aid, ( 13) Asset ownership or rental - such as insurance,
depreciation, rent, and (14) T axes.
Frequently, for reporting p urposes,
these overhead expenses are classified as man ufacturing overhead, selling expense, and general or administrative expense.
BACKGRO U ND ON OVERH EAD. T here is no one overall approach which is suitable for controlling all overhead functions. As you
have noticed in the above list, it is
a mixture of many small dissimilar
functions and types of expenses.
Some expenses arc relatively fixed
and uncont rollable on a short term
basis (insurance). Other expenses
are controllable in varying degrees
on a current operating basis (outside
professional aid). In addition, many
of the services provided by overhead
functions are of a non-routine n ature,
or the benefits from their activities
are intangible or delayed. This complicates overhead performance measurement and evaluation.
The current trend towards increased mechanization of factory operations, coupled with increased paperwork and technical-staff require• Small
16
Business Administration
ments, is greatly increasing the relative importance of overhead. You
can expect this trend to continue in
the fu ture. The over head expenses
of ownin g and main taining equipment, clerical functions, technical
staffs, and management functions are
becoming the major part of manufacturi ng conversion costs.
Why Overhead Increases
The increasing importance of
overhead expenses requires man agement to exercise a tighter and more
effective control over them. This is
true both in times of prosperity and
Small plants have be en known
to fail because ove rhe ad got too
far o ut of line. The responsible
executives did not unde rstand what
overhe ad costs were made up of, o r
how to control the m. This " Manage me nt Aid" is design ed to h elp
mee t that problem . In applying
it to their own companies, manage rs will want to work closely with
their accounting people. Confusion
on terms, methods, or policies can
be cleare d up promptly with prope r
t eamwork. The most e ffective overhe ad-cast-control program provides
for essential re cords, time ly reports
to manage ment, realistic analyses
before fix e d assets are bought, income and expe nse budgets, spe cial
studies on out-of-line expe nse
ite ms, and an active cost-re duction
committee.
economic growth as well as in level·
ing-off periods. Some people get
careless of overhead items in good
profit years. The result is sometimes
an unconscious development of
spendth rift management. Business·
men letting overhead expenses rise
during prosperous periods often find
that, in a more competitive market,
those expenses cannot easily or
quickly be red uced.
A NEED FOR CAUTIO .
Overhead expenses during business
growth periods have a tendency to
be extremely variable. T hey can: in·
crease with an increase in volume,
or, in many cases rise even faster.
Several factors account for this:
Optimism as to future growtl1 and
continued prosperity may be great·
er than is justified.
Overhead incl udes many small
items. Each one alone may not be of
major importance.
Collectively,
however, they can become very sig·
nificant. When profits are good,
there is a natural tendency to be·
come somewhat careless with the
Management Aid
# 118.
many small overhead items. They
are not subjected to the same scrutiny and justification as they are dur·
ing less prosperous periods.
In many instances, overhead expenses which were considered variable as the business expanded are
found to be fairly fixed in a decline
and not easily red uced without pain·
fu ll y drastic measures.
EVERYTHING UNDER CO NTROL? H ow do you guard agai nst
such profit-drainage? There has to
be rather strict overhead control.
In many small companies, the
owner-manager personnally originates
or reviews major requests for personnel, supplies, or equipment. H e is
familiar wi th the status of most areas
of his company from personal observation .
But minor routine purchases and
personnel changes are usually auth·
orized automatically. Major non·
routine p urchases and personnel ad·
ditions usually require verbal or
written justification on the part of
one of the key executives. This is
a basic method of expense control
which is essential.
T he sole use of the owner-mana·
ger's personal observation of acti·
vities and his day-to-day review of
transactions has certain deficiencies
as an expense control tech nique.
Why? When you review individual
requests made by one of your depart·
ment heads, it may be extremely
difficult to visualize their impact
upon present or future profits.
Individually, the various purchases
and personnel increases may appear
to be justified and not too significant. Yet, when reflected on your
financial statements, the impact on
profits may be considerable.
"Fire Alarm" Expense Cuts
Q uite frequently, in companies
where there are no formal expense
controls and no satisfactory periodic
accounting reports during the year,
an unfavorable profit picture on the
year-end financial statemen ts or a
dwindling cash balance stir up belated excitement in management.
This often induces the owner-mana·
ger to undertake drastic, haphazard
"fire alarm" expense reductions with·
out proper planning and thought of
consequences.
OVER! lEAD CRISIS. He soon
realizes that he faces a far-from-easy
task. Where, indeed, he wonders,
can he cut overhead quickly and in
amounts lar~e enough to make a
den t in his (ixed expenses?
Making a fast survey of such ex·
the lumbe r Co- ope rator, Jan uary, 1962
RED CEDAR SHINGLES AND SHAKES
The best costs less! You can't sell better
shingles and shakes than Creo-Dipt . . .
nor con you sell any that cost less per
square "on the sidewall." Here ore o
few reasons why:
Shakes are properly coated (both front
and bock) with o true linseed-oil bose
primer. They'll withstand months of the
roughest weathering before applying the
finish coot.
• Creo-Dipt Pryme -Shakes and Shing les
arrive in good condition . . . and stay
that way on the job site. They're pocked
in rugged 225-lb. test cartons.
• When you se ll Pryme-Shakes under
Creo-Dipt's Optional Kolar Plan, your
customer gets o lh gal. of Fynoi-Kote
with every square to finish the job most
profitably.
A heavy-bodied linseed-oil
bose coating, Fynoi-Kote provides the
kind of beautifying protection with one
coo t that makes a home more sa leable.
• Savings con amount to a s much as
two o r three squares pe r house. CreoDipt standards ore the highest in the
industry. There's o full count of topgrade, usable shakes in every carton.
No throw-a ways!
• T here'll be no comp la ints from homeowners o r bui lders about st reaked and
shabby appearance. Creo-Dipt Prymethe lumber Co-operator, January, 1962
The next time you stock red cedar
shingles or shakes, look at more than
just the price per squa re. Take a look
at what's in the carton . . . After all ,
isn't it the bui lder's final cost on the
sid ewall that counts?
YOURS FOR THE ASKING!
Creo-Dipt Data Book co ntai ning
full inf o rmat ion an PrymeShingles, Pryme-Shakes and
Fynai-Kote. Write:
CREO-DIPT COMPANY, Inc.
987-8 Oliver St reet
North Tonawanda, N. Y.
r----------------,
NOW : CREO-DIPT
I
PRYME-SHAKES & SHINGLES
a va ilabl e ind ividually as well as
unde r th e Optional Kolo r Plan
To accommod ate those builders who want
primed sh akes of the highest qua lity, but
wish to turn over all details of finishing
to the painting contractor, Pryme-Shakes
or Shingles may now be purchased separately, as well as in combination with
Fynai·Kote under the econ o mical
Optional Kolar Plan.
I
I
I
I
I
I
I
I
I
I
I
I
L----------------j
17
l'enscs, his eyes fall on personnel.
Can he afford to cut his staff? Can
he, somehow, cut down on salaries?
But, unless he has over-hired during
the prosperous period the answer may
well be o.
l ie now looks critically at such
items as plant insurance (ca n he cut
it down without losing too much protection?), in ventory (can it be reduced?), and his warehousing facilities ( do thev cost him too much,
and is there a· cheaper way of storing merchandise?). I le even instructs his employees to be sure to
turn off water taps when they are
not in use, extinguish the flood ligh t
at the gate except during minimum
evening hours, and cancel plans for
painting part of the building.
These are desperation measures the result of lack of a suitable longterm control method.
Toward Ove rhe ad Control
An adequate program for keeping
your overhead costs in line is obviously needed. Such a long-term
program wou ld supplement the dayto-day informal controls and help to
eliminate the "fire alarm" type of
economy drives. I t should include:
(I ) Rea listie advance studies prior
to fixed asset acquisitions or longterm expense commitments,
( 2) An adequate system of accounting for overhead expenses,
(3) Timely management reports
( delayed information may be useless),
( 4) Profit planning and budgetary controls,
(5) Cost control through a cost
reduction committee, and
(6) Special overhead expense
studies.
ADVAI CE STUDIES.
Your
overhead expense control should begi n, before any expenditures are
made, with the advance planning of
the fixed-asset requirements of your
business. These include machinery,
eq uipment, buildings- to name just
the most important ones, Similarly,
control should start before expenses
connected with the use of assets
(such as depreciation, taxes, insurance, maintenance, rentals,) become
permanent recurring charges against
future periods. Although termed
fixed and uncontrollable on a shortrange basis, current-period building
occupancy and machinery expenses
arc a result of decisions made in prior
periods ·when the related fixed assets were acquired. Similarly, the
stream of such expenses in tl1e fut1 1re
will be the result of current decisions.
18
You should make a thorough study
in advance. ?~ any significant fixed
asset acq uiSitJOn or long-range expense commitment.
This study
should realistically consider such
I'actors as:
(I) Req ui rement for a new asset
( building or machines) - can existing facilities be utiliLed, or can tbe
work requiring the facilities be subcontracted?
( 2) Alternative makes and models
a\'ailable.
(3) Alternative methods of obtaining the asset - purchase, construction, lease.
( ·0 Full cost of asset under each
alternative - including installation
and start-up costs.
(5) Volume of business and utili7ation of asset anticipated.
( 6) Full operating costs under
each alternative.
(7) Anticipated percentage return
on the added fixed asset investment
-(net annual cost savings over present or alternative method ...;- added
investment) .
(8) Pay-off time (length of time
it will take for accumul ated cost savings to equal the added investment).
There are many form ulas available to bring together and evaluate
the mathematical portion of the data
relating to fixed asset acquistions.
These include the I\ lachinery and
t\llicd Prod ucts Institute "MAP!"
formula, the National Machine Tool
Builders Association method, the
"Cash Payback" formula, and so on.
The important thing is that either
you or your representa tive (employee,
accountant, or consu ltant) realistically make such a study prior to any
commitment.
ADEQU ATE ACCOUNT! lG
Y TEI\I. The once-a-year summarization of expenses on financial
statements provides a cumulative
effect. But it is too late a nd usually
not sufficien tly detailed to be of
value to you in controlling your fixed
expenses.
To keep your overhead expenses in
line, it is essential that you know
on a current basis what vour cumulath•e actual expenses are' ( by type),
and where they are being incurred
(by function or department). This
requires an accounting system to
classify and accumulate expenses in
an orderly manner.
Your accounting system, set up by
vourself or an accountant, should be
based upon a chart of accounts, de\'eloped specifically for your company. A chart of accounts is a formal
set of accounting codes and rules to
facilitate a consistent and uniform
classification of financial transactions
into meaningful categories for financial reporting and internal management control.
Your overhead expenses should be
bro ken down sufficiently to iden tify
their nature clearlv, relate them to
the responsibble de'partmcnt, and facilitate meaningful comparisons with
prior periods.
Your accounting system should
also provide prompt management reports and financial statements periodically throughout the year. Adequate cost accounting docs not have
to be complicated or expensive to provide current management control information. Usually, such a system
ca n be designed around your (l )
basic purchases, ( 2) cash disbursements record, and (3) payroll clerical records. Often it will require
only slightly addi tional effort than is
generally expended on these essential
records.
J\lA AGEi\1E 1 T
REPORTS.
For very basic control of overhead
expenses, the management reports
prepared form the accounting records
should include a monthly profit and
loss statement and a listing of actual
overhead expenses for the month by
type of expense and department or
function. To assist you in properly
e\ aluating the monthly performance,
these overhead reports should reflect the total amount of each expense, its ratio to sales or direct labor, and a comparison with pl:mned
results or prior period actual expenses.
T he comparison of the actual current expenses with those of prior
periods will enable you to spot unsatisfactory O\'erhead changes or
trends. By further analysis and discussions with persons responsible for
the expense increases, you can determi ne the causes and sta rt corrective action.
Budgetary Control
A more advanced technique for
controlling overhead expenses is the
use of budgets to plan your operations
in advance and to measure actual results.
This technique calls for specific
forecasts of how much will be spent
fo r each item d uring a given month,
q ua rter, or year. Actual bills are
compared with estimates. The reasons for the differences, if any, are
then sought. Where actual resul ts
are worse than the forecasts, correcti ve actions can be taken.
Budgets can be merely expense
projections, or they can be complete
profit plans, which include projecthe lum ber Co-ope rotor, Janua ry, 19 62
tions of sales, eJ.'PCnses and profi ts.
The complete p rofit plan is the more
effective tool.
Budgeting can help you by: (l)
establishing profit and expense objectives, ( 2 ) drawing up a coordinated plan to achieve these objectives,
( 3) measurin,g actual progress toward
them, and ( 4) providing information for ad vance evaluation of the
effect upon profits of sales trends,
expense trends, and va rious management plans. Unfa vorable projected
results can be anticipated and steps
taken to correct or, at least, modify
them.
The development of the budget
should be a management team effort
with all your supervisors helping
in it.
pf'nscs. This classification of expemes by degree of variability facili tates the projection of b udgeted
overhead expenses at va rying sales
volumes, both for planning p u rposes
and for measurem ent of actual expenses.
In developing the overhead expense budget, questions should be
asked about each expense. Is the
e":pense necessary? Is the historical
level and trend of the expense justifield? Can it be cu t down or eliminated in the future? Are future increases in the expense required?
What is a reasonable target figure for
the expense based upon the forecasted sales volume?
T he overhead expenses appJjcable
to each function or depar tment
should then be totalled and evaluated. They should answer the following th ree questions: Is the function providing senrices w hich warrant the expenses associated w ith it?
Are increases in expenses justified by
increased workload
services or
prices? What would be the impact
of a reduction of the function?
Your overhead expense budgets
(continued on page 32)
CARS, CARS, CARS
SALES FORECAST. The first
step in developing a budget is to
\~'ork o~t a sales forecast for a specific penod ( usually a year in adva nce) . This forecast is d eveloped
by reviewing your past sales, general
or industry economic forecasts, and
other pertinent data. Your sales
budget should reflect your best judgmen t as to what your sales will be in
the coming year.
and one can be switched your way
by calling your nearest
Shepard & Morse office or salesman
DIRECT LABOR AN D MATERIALS BUDGET. The next
step is to budget your costs and expenses for the year ahead. Reference
data for these budgets are detailed
breakdowns of vour costs and expenses for severa'l years back. Budgeted direct labor and d irect m:Herial
costs are developed by applying
your anticipated u nit costs or ratio
to sales to the forecasted sales.
We roll P lywood, Spruce, Douglas
Fir, Idaho Pine, Ponderosa Pine and
White Fir. Hundreds of mill connections and volume purchasing give us
in being able to provide just
the right car when you
want it. Call us. Try us.
OF LUMBER FROM
SELECTED MILLS ...
0 VERH EAD
EXPE JSE
BUDGETS.
Your overhead expense budgets should then be developed based upon the budgeted
sales volume. If the organization of
your company b reaks down the responsibility for overhead expenses
between several indi viduals, your
expense budgets should also be
broken down accordingly.
Each overhead expense item
should be analyzed individually by
reviewing its past history and noting its trends and relationship to
the volume of sales. As part of this,
expenses shoud be classified as to
their variability in relationship to
the sales volume or direct labor.
Those expenses which stay at a
~on stant level rega rdless of changes
sales volume (such as insurance,
taxes, depreciation, and certain salaries) are classified as fixed expenses,
Those expenses which fl uctuate with
changes in sales volume or direct
labor are identified as variable ex111
the lu mber Co-operator, January, 1962
MAIN OFFICES : 31 MILK S TRE ET, BOSTON, MASS.
WALTHAM, MASS.
NEW BEDFORD, MASS.
PROVIDENCE, R.I.
NE\V LONDON. CONN.
NEW HAVEN, CONN.
SOUTII WINDSOR, CONN.
RENSSELAER. N.Y.
.ALBANY, N. Y.
HAVERFORD. PA.
UTICA. N . Y.
SYRACUSE, N . Y.
BUFFALO. N . Y.
YOUNGSTOWN, O.
CANTON. 0 .
19
1962 Calendar For Industry-Wide
Home and Property Improvement Program
The H ome and Property Improvement ( HAPI) merchandising calendar for 1962, shown above, contain s
predetermined themes to serve as the
focal point on which dealers, wholesalers, manufacturers and news media
can "zero in" fo r maximum concentration of effort to merchandise home
improvements.
In announcing the Home and
Property Improvemen t Merchandising Calendar, Thomas T. Sneddon,
admin istrative vice president of the
National Retail Lumber Dealers Association , outlined the leadership role
which the retail lumber and building
materials dealers are taking in the
home and property improvement market. "During the first 120 days of
operation of the training phase of
the HAPI program, 140 dealers completed the five-day course. I know 0f
no other training program of this
scope that has come anywhere near
this record.
';And n ow the ball has rea ll y sta rted to rolJ," Mr. Sneddon said. "During the f irst three month s of 1962
our training program is booked solid.
In all, we have n ow scheduled 18
classes in addition to the six we h a\'c
already held. I t is entirely p ossible
tha t we will graduate well over I ,000
dealers during the com ing year."
( A 5-day H ome and Property Improvement Course will be conducted
for 1ortheastern dealers from March
19-23 in lew York City.)
The calendar is divided in to two
broad sections. One section contains
seasonal themes, while the other lists
more specific monthly promotional
features. This approach makes the
calendar extremely flexible. It is
expected that the seasonal themes
will primarily appeal to manufacturers wh o can use them in advertising al most any building product at
any time of th e year. D ealer advertising and promotion may be based
on these seasonal themes, but for
more impact at the poin t of sale the,·
will probably lean to the monthly
features.
No participant in the I IAPI p rogram, however, is in any way restricted or committed to the use of
any particular part, or, for that matter, the complete calendar. All participants are free to pick or ch oose as
the calendar best lends itself to a
particular produ ct or specific "package" sale. Participation in the prog ram is open to all companies and
individu als within the followin g
Breakfast and Business
cessful in the ceiling business. It
utilized two excellent films produced
by Armstrong . "\iVhat It Takes," the
actual success story of typical lumber
dealers, and "Review a t M acon,"
showin g the production and quality
control of Armstrong ceiling products.
The fi,·e key points presented to
attendin g dea lers, as pa rt of this man agemen t story, included :
1) Management atten tion
2 ) Retail merchandising
3) r\ good line with a good n ame
4) Concentration on one line
5) Wholesaler support
Meetings generally adjourned a t
10: 15 a. m. at the "coffee break",
· A timely series of Pilgrims Progress
Breakfast Sessions for lumber dealer
management was held recently by
A. W. l lastings & Co., lnc. of Somervi lle, l\1ass., and the Am1strong
Cork Compan y - at three strategic
locations for dealers' convenience:
King's Grant l\lotor Inn, Danvers,
on November 16; I Iotel Carpenter,
Manchester, 1. H., on
ovembcr
21 ; and l\ lotel 128 at Route l , Dedham, on lovcmber 28.
l\Iore than 100 dealers attend ed
these breakfast-meetings
The program primarily was concern ed with w hat it takes to be sue20
broad categories: (l ) all dealers who
a re members of NRLDA and the
Federated Associations (It is not restricted to H AP! course graduates.) ;
( 2) manufacturers of building materials; (3) wholesalers; ( 4) financial
institutions; ( 5) trade publications;
and ( 6) consumer publications.
Any participant will be permitted
to use the trademarked HAPI identification em blem. Tills emblem
will form the "umbreiJa" under
which the entire industry will focus
on the remodeling market. The emble m w ill be furnished in two forms
- b y itself or overall general identification purposes, and with a box
added to it with space for the individu al dealer's company name. Details of the complete merchandising
package will be announced soon.
1962 HAPI MERCHANDISING CALENDAR
SEASONAl
HAPI PROMOnONAl THEMES
MONTHlY
HAPI PROMOTIONAl FEATURES
I
JANUARY
INTERIOR EXPANSION
"lion space lor ht1or IIY111"
FINISH BASEMENT
alternate
Ro11odol Kitcho
"Mow loollll .,.co- ••• leiWI 111"
''1111 ltWIIok"
"Sprloc tillt s,,....., .
INTERIOR RE M ODELING
"Goool lotkiol - 100• liwio('
"Giwe roanoH a HAPI hcllu('
I
APRIL
NEW SIDING l ROOFING
alternate
Ah\·Oonner
EXTERIOR IMPROVEMENTS
EXTERIOR REMODELING
"Operation lott«ff'
"Buld·il tilt ballt.. p n luo"
FEBRUARY
QUEST ROOM l BATH
.~ ..nate
~
JUlY
GARAGE l CARPORT
altern1te
I
Ad-A·Willi
OCTOBER
REMODEL KITCHEN
alternate
New Walls, Cdin(s
l Floors
hmiiJ Roo•
MARCH
AO·A-IIOOM
alternate
Gene t loti lirinl SfiKt
MAY
GARAGE l CAR PORT
altO<nate
Ttm<ts
JUNE
PATIO l PORCH
alternate
New Sidint: l Roolint:
SEPTE}'.BER
AUGUST
HEW SIDING l ROOfiNG
OORM£RS l Ames
alternate
alterNte
Patios l Porcbos
Gmc• hlto ll•i•& Spm
NOVEMBER
NEW WAUS, CEILINGS
l FLOORS
alternate
Gmt Room & Bat~
I
DECEMBER
FUIILY ROOM
alternate
Re11odel Kitcbcn
thus permitti ng the dealers to return
for the day's business.
These Pilgrims Progress Breakfasts were conducted under the personal direction of I Je rman H oyt,
manage r of the Armstron g Division
at I lastings. Also representing this
organiza tion were Iva n K. Iloyt,
president; Vi rg Reese, woodwork
sales man ager; G ordon Purdy, P ella
products manager; and H astings sales
represen tatives John Colliton, Van
VanGundy. Jim O'Brien, and Fra nk
W elch.
From Armstrong came Andy Hollinger, district manager, and field
re presen ta tives Bob Lyon, Rohn Ande rson, Ken
icholson and Ron
Ea ton.
t he lum ber Co-operator, J anua ry, 1962
$ 10 in new home building - and
the market is continually expanding.
lr. H all emphasized that the importance of remodeling is not only
the dollar signs and percentage figures; but the fact that this market is
a supplementary channel of distributing for the building p roducts services ... . "thus giving the industry
a second crack at the consumer's
spendable dollar."
Better communications, creative
success, and the will to succeed,
components and shell housing - all
received due consideration on the
convention program.
tary - Charles A. DeLyne, Iroquois
Door Co., yracuse, N. Y. . . .
Treasurer Fred II. Flaherty,
Flahcrty-vVooster, Inc., Jamesville,
N .Y.
Directors include Robert C. F uller,
Liverpool Lumber Co., Li verpool,
1 . Y.; Edward A. Jlunt, Jr., W ood
Glass Co., ;\1anlius, 1. Y.; George
\V. Lee, Jr., Lawrence R. l\1cCoy
Co., Inc., Syracuse, N.Y.; Allen \71/.
Rowell, Auburn Lumber Co., Inc.,
Auburn, N . Y. ; and John Schumac her, John Schumacher, Inc.,
Liverpool, N.Y.
She ll Homes Financi ng
Allied Building Crcdirs, Inc., Boston, l\1ass., has announced an expanded vacation/ small homes financing program.
M aximum term is 10 years, maximum amount $7500. There is no recourse, no hold back, ABC advises.
It is expected that the new prog ram will greatly increase current
sales of the lumber and building m aterial retailer who takes advantage of
it to sell Small Ilouscs, or Vacation
II omcs fo r the skiing season.
Blaisdell Re-elected
New Jersey President
i\11 of the officers of the Ne w
J ersey Lumbe rme n' s Association
were re-elected at that association's
77th annual convention held at
lladdon H all, Atlantic City, November 29-30- December l.
Frank F. Blaisdel l, F. F. Blaisdell ,
lnc., Red Bank, is President . . .
Thomas Miller, Stephens-Miller C o.,
ummit, First Vice President . . .
Earle H endrickson, rlendrickson &
Dilatush, Inc., Robbinsville, Second
Vice President ... Roy S lagle, Slagle
Building Supply Co., Morristown ,
Treasurer ... and Hugh 0. Tompkins, Secretary.
T rustees elected include the following: Howard Crawford, The Osborne & Marsellis Corp., Upper
Montclair, N. J. ; James Doyle, L. D.
Cook Company, Bound Brook, N . J.;
John Patricelli, JIeath Lumber Company, Trenton, . ].; Robert S. Seibold, Morristown Lumber & Supply
Co., l\ lorristown, N. J.; Arthur Turner, Turner Builders Supply, Inc..
ea Girt, N. J.; John Santoro, Santoro Lumber C ompany. Newark,
N. T. ( re-elected); I l. L. Schafer,
] r., Manasquan Lumber Co., Manasquan N. J. ( re-elected).
Hayner Elected
LumberJAC 1 1
President
11
Forty-six lumbermen attended the
N ovember 30 meeting of the newly
organized Lumber Joint Action
Council of Central New York, held
at Drumlins, Syracuse, N. Y. They
adopted a charter for their new organ ization, and elected officers as
follows:
President - Donald Hayner, Andersen Corporation, Manlius, 1. Y.
. . . Vice President - Joseph S.
Ca ldwell, Jr., J. S. Caldwell Lumber Co., Syracuse, . Y. . .. Secrethe lumber Co-ope rator, Ja nuary, 1962
the
insurance plan
designed
with the
lumber dealer
in mind!
J oin the plan designed jointly by your association and our companies to
reduce Workmen's Compensation insurance losses and effect insurance
savings for mem bers.
Under this plan, only the premiums and losses of policyholder lumber
dealers are considered in the computation of dividends to members. The
dividend return to members is not penalized by the possibly poorer loss
records of other types of businesses.
Our companies have been furnishing insurance protection to lumber
dealers for almost 50 years and have developed practical accident prevention steps over the years designed to fit every lumber operation, large a nd
small. And, when accidents are reduced in number, reduced insurance
premiums result.
For further details and the free booklet, " You Can Get Real Dolla r
Savings T hrough Safe Lumber Yard Opera tion," write or call your
Northeastern Association in Rochester, New York ... H Amilton 6-4510.
Find out too about such other quality insurance protection as Acciden t
and Health, Automobile, Boiler, Bonds, Burgla ry, Liability.
lumbermens Mutual Casualty Company
American Motorists Insurance Company
division of
Chicago 40
Lea rn more about this NRLA Service • 68th Annual Conve ntion • The Statle r
Hilton Hotel • New York • January 20-22, 1962
23
68thNORTHEASTERN CONVENTION
and Building Materials Exhibit
at the Statler Hilton Hotel, New York City, January 20-21-22
9 :00 A. M.
OPE 11 G OF
EXHIBIT AREAS
Morning Free to Visit Exhibits
Mezzanine and
Grand Ballroom Levels
9 :00 A . M.
WOi\IE "S J lOSPITALITY
ROO 1
\A! ashi1~gton Room, i\!fezzanine
Members of the Women's Entertainment and Jlospitality Committees will be present to welcome the
women attending the Convention.
Refreshments compliments of The
Lumber l\lutual Fire Insurance Co.
of Boston, l\ lassachusetts, and Pennsylvania Lumbermens Mutual Insurance Co., Philadelphia, Penn.
Convention Program
Friday, Janua ry 19
3 :00-6 :00 P. M. ADV1\NCE DELEGATE
REGISTRAT IOr
Ivy S1~ite, Upper Mezzanine
Saturday, January 20
7 :30A. M.
CLOSED BREAKFAST SESSI 0 1
FOR ASSOCIATIO
lEi\IBERS
Gold Ballroom, Upper i\1e::::nnine
Management Only
Admittance by Advance Ticket
Reservation Only
Presiding :
President William P. Beach, Vice
President, The Lampson Lumber
Co., Inc., Jew Haven, Conn .
Breakfast
Clinic
"Profit Leaks How To Stop Them"
Moderator :
Edwa rd E. Fox, Treasurer, N. T.
Fox Co., I nc., Portland, Maine
Pane l
Me mbers
French Emmons, Partner, \Volf &
Co., Philadelphia, Pa.
Russell L. t=ish, President, The
vVelch Co., Scituate, l\ lass.
Raymond D. Merrick. President,
Merrick Lumber Co., Holyoke, Mass.
W. C. Wrye, Jr., Vice President,
Dukes Corporation, Jackson lleights,
N.Y.
A confidential Discussion by a Panel of
Retail Experts to help solve your
problems.
9 :00 A. M.
24
DELEGt\ TE REGISTRATIO
Ivy Suite, Upper Mezzanine
Sat urday
t hrough
Monday
Radio, Television, discount tour tickets
and restaurant information will be available in the Women's Hospitality Room.
11 :4 5 A.M.
1:15P. M.
Pre siding :
i\1AJNE- JEW I IAi\tP HIREVERMONT LU Cl lEON
Gold Ballroo1n, Upper Mezzanine
BU INESS SESSIO
Grand Ballroom
President William P. Beach, Vice
President, The Lampson Lumber
Co., Inc., 1 ew Haven, Conn.
Report of Treasurer
Russell L. Fish, President
The \Velch Co., cituate, i\ fass.
Report of Committee on
ominations
Cha irman, Elmer S. White, Vice
President, Finch, Pruyn & Co., Inc.,
Glens Falls, N. Y.
Election of Officers and Directors
the lum be r Co-ope ra tor, Ja n uary, 1962
Saturday, January 20, continued
2 P.M .
" Research House"
Program Participants
A narrated colored strip film presentation of the scienti fic s tudy of in sulation
mode in two 1, 1 00 squa re foot elect rica lly-hea ted Lu-Re-Co homes.
Sponsored by the Wood Conversion Company,
this complete and unique scientific research project has received notional
recognition.
Presented by John B. Ega n, Assistant
Sales Ma nager, Building P roducts,
W ood Conversion Company, St.
Paul , Minnesota.
Address :
"The Construction Industry
in 1962"
Roy Wenzlick, President, Roy \ Venz·
lick Research Corp.,
t. Louis,
Missouri
Wi lliam P . Beach
Preside nt
Edward C. Doherty
fl ice Presicleu t
Stuart S. Ca ves, Jr.
Dill Gove
A report on the factors facing the industry in the years ahead. Mr. Wenzlick's
predictions a nd forecast of construction
will gu ide you toward profits in 1962.
ANNO U NCEMENTS
2:00 P.M.
I· A lliO T SHOW
kytop, l8t11 Floor
"Drama In Dress"
Being Dramatic With Color Makes For
An Excit ing Woman.
Miss Judith Keith, who began her
ca reer as on actress, expa nded her experiences to include a dvertising and journalism. A fo rmer newspaper edi tor a nd well
known free lance publicist, she is on
authority on fash ion.
Her theory, "Life's a stage and the
we ll-dressed, i m::~g in ot i ve woman will a lways ho ld the spot light!" wi ll be unveiled o s a rea lity as she ill ustra tes how
vivid hues con make a woman feel vibra nt . . . how to use qu iet tones for
subtle moments
a nd cool colors
for a sleek, aloof look.
A b rief ma keup sketch wil l be included
. . as wel l as ideas on good pocking
. . . and some surprise features that will
delight and amaze her audience.
4 :00 to
5 :00 P.M.
Speak er
S p eak er
Edward E. Fox
Genevieve Youn g
111oderator
Moclerator
Sunford L. Fisher
W. J. Salmon
M ode rMo1·
Moderator
"Turning Growing Pains
Into Growing Profits"
Gold Ballroo11t
A program out lini ng some of the best
ma te ria l handling and storage me thods
a vai la ble for sma ll and Io rge dea le rs.
A pre-recorded a nd film ed report showing how fou r successful retailers o re moving material at on ove rage of approximately $7 5,000 gross so les per e m ployee
pe r yea r.
Presented by Stuart S. Caves, Jr.,
Chainnan, Material H andling Committee of NRLDA; Vice President,
S. S. Caves Lumber, Inc., H oneoye
Falls, J. Y.
4 :00 to
6 :00 P. M.
VISIT TT IE EXH IBIT
Consult with the representatives of
the f irms exhibiting. They have a
wealth of information to assist the re·
tail lumber dealer in meeting today's
changing markets.
the lumber Co-operator, January, 1962
25
0
HAIIT,OIIO
ROOM
~EOAGIAN FOYER
m
r46J
0
FOYER
..c::::J.
0
WASHINGTON
ROOM
0
ROTUNDA
==
GftAND
IAL~OOM
cOttYt.r1011 n u-.
11Pl l.L
0
68
and
Saturday, January 20, continued
6 :00 to
7 :30 P. M .
8 :30 P. M.
GET-ACQU AINTED PARTY
Skytop, 18th Floor
For Northeastern Members, Wives
and Their Guests
Entertainment by The Lanin Trio
T l IEATRE PARTIES
Tickets to several top Broadway
plays available. Contact CO VENTION TICKET DESK on M czza
nine Floor.
Sunday, January 21
9 :00 A.M.
P ECIAL DISCUSSIO
cu r c
Your Comm ittee on Arrangements has
suggested that on one morning we hold
early sessions without serving breakfast.
These special Clinics will begin promptly
at 9 :00 A. M. and conclude by 10:30
A. M. We suggest you plan to ea t
b reakfast early in one of the Hote l restaurants o r in your room, and be on hand
at the session of you r choice at 9 :0 0
A. M. promptly.
26
RAMP
Special
Clinic No. 1
lftlO
0
th ANNUA L
BUILDING
ICM
0
NORTHEASTERN
JANUARY 20-21-2.2, 1962 •
TO
I(
0
CON
MATERI AL
T HE ST ATLER HILTON
--+
" Home Improve me nt And
Package Se lling"
Gold Ballroom, U pper Mezzanine
Sp
Clinio
Moderator:
Elmer S. White, Vice President,
Finch, Pruyn & Co., I nc., Glens
Falls, N . Y.
Mod
Panel
Members
Lester Gottdenker, C hief Instructor
for th e N RLDA H ome and Property
Improvement Course, Linden, New
Jersey.
p
Me
William M. Archibald, General
M anager, Retail Division, Edward
H ines Lumber Co., Inc., Chicago,
Ill.
Granville B. Fuller, Federal I lousing Administration, \Vashington,
D. C.
Genevieve Young, Sales Consultant,
Derry, lew I Iampshire
This Clinic will hig hlight the experiences of successful deale rs in the vast
home improvement market. You'll also
have o preview of the Home and Property Improvement Co urse which will be
he ld in the Northeastern area in March .
the lumber Co-ope rator, January, 1962
. ...
.•
2t
EXHIBITORS
M
A
104
48
20
Allied Chemical Corporation
Alum-o-Lok Products
Amco Aluminum Corporation
American Motorists Insu rance Co.
a II
under
one
~
NTION [
EXHIBIT
NEW YORK CITY
f
roo
Amerock Corpo rati on
83
116
Ancho r Lock of Florida, Inc.
61-62
Andersen Corporation
Armstrong Cork Company
112- 113
118, 124-125
Arrow Fastener Co., Inc.
44
Artply Company, Incorporated
Atlantic Asphalt & Asbestos, Inc.
51
B
B and W Baltimore, Inc.
Bangor and Aroost ook Railroad Co.
Barclay Manufacturing Co., Inc.
Bestwall Gypsum Company
Better Homes and Gardens
Bllco Com pany, The
Bird & Son, Inc.
Braw n Company
Bruce Compa n y, E. L.
28
43
55
96
136-137
122
16-17
67
c
a II
on
one
fl oor
Caldwell Manufacturing Company
Camp Chemical Company, Inc.
Campbell Products Sokretc Divisio n
Corey Manufacturing Co., The Philip
Ce lotcx Corporation, The
Ce rtainteed Products Corporation
Champlin Company, The
Commercial Bulletin, The
Corson Co., Inc., G. & W . H.
110
105
82
76
80-81
97
27
89
142
D
Diolaphone
128
Disston Division, H. K. Porter
Co., Inc.
118, 124-125
Dou g las Fir Plywood A ssociation
115
duPont deNemours & Company,
I ncorporoted, E. I.
141
E
Pattern Company, Inc.
133
Evans Rule Co.
118, 124-125
~a si- B i ld
al
o. 2
"Cash And Carry
Merchandising"
Grand Ballroom
W. J. Salmon, Executive Editor,
ews, C hicago,
Building Supply
Illinois
Richard A. Siegel, Management
C onsultant, Scarsdale, N . Y.
Sanford L. Fisher, President, Gene·
see Lumber & Coal Co., Inc., Batavia,
N . Y.
Roger S . Patch, Secretary, Patch
Bros. Inc., Dryden, N. Y.
Fred L. \IValters, W alters Fuel and
Lumber Co., Chatham, N . J.
Dealers wi ll hove on opportun ity to
learn more about the ma ny forms of
cosh and corry operations. Several types
of Cosh and Corry bus inesses wi II be reviewed. Cosh and Corry a s a merchandisi ng tool and as a competitive fo rce
will be discussed.
the lumber Co-operator, January, 1962
Moine De portment of Economic
Development
43
Marsh Wall Products, Inc.
60
Masonite Corporat ion
65
Meiseles Hard ware Cor p., Max
118, 124- 125
Minne sota Mining 3-M
118, 124-125
Mirotile Manufacturing Company
46
Molly Corporation
118, 124-1 25
Morgan Compa ny
69-70-71
N
National Gyps um Com pany
N otional Lock Company, Medalist
Ha rdware Division
National Manufacturing Corpo ration
Norm Advertising, Inc .
Northe a stern Retail Lumbermens
Association
0
Orange burg Manufacturing
Compan y, Inc.
100-101
169
126
32
135
p
Panclboard Manufacturing Co., Inc.
Penn Supply & Metal Corporation
Pennsylvania Lumbe rm c n s Mutual
Insu rance Company
Pty•Gem Co rporation, Division of
Industrial Plywood Co., Inc.
Plywa ll Products Company, Inc.
Portable Electric Tools, Inc.
Potlatch Forests, Inc.
Pruden Products Company
111
130
56
91
119-120
45
22
98-99
Q
Quake r City Me ta l W e atherstrip Co.,
Inc.
170-171
Quake r State Metals Company
79
R
Red Ce dar Shingle Bureau
Reute n, Inc., Fred R.
Rosetta Company, Inc., The
Ruberoid Company, Tne
47
9-10
168
94-95
s
F
Federal Housing Administration
Flintkot e Company, The
Frazier Industrial Company
Fry Roofing Company, Lloyd A .
134
8
102-103
G
Georgia-Pacific Corporation
Gordon Manufacturing Company, Inc.
64
114
H
Hancock Mutual Life Ins. Co., John
Helig Screen and Wire
118, 124- 125
Homasote Company
66
Sarge nt & Company
59
Shakertown Corporation
7B
121
Silent Hoist & Crane Company
Small Business Administration
Southern Pine Association
140
Stanley Tools
118, 124-125
Stanley Works, The
118, 124- 125
Supe rior Wall Products Company
50
Supradur Corporation of New York,
139
American Dua· Lap Division
T
Townse nd Lumbe r Company
144
u
Ide al Millwork
Inde p e nde nt Nail & Pocking Company
lnsulite Division, Minnesota and
Ontario Paper Company
International Concatenated Order
of Hoo-Hoo
International Paper Company,
Long-Bell Division
J
J ersey Millwork Company
Joanna Western Mills Company
Johns-Manville Soles Corporation
Jones Veneer and Plywood Company
K
Kasson & Keller, Inc.
Kw ik set Sales & Service Co.
97
90
24
25-26
92- 93
29
84-85
18-19
77
118, 124-1.25
L
Lee Millwork Corporation
Local Trademarks, Inc.
Lumber Mutual Fire Insurance Co.
of Boston, Massachusetts, The
Lumbe r De alers Research Council
Union Fork and Hoc
118, 124- 125
Unique Window Balance Corporation
163
United States Gypsu m Company 37-38, 57-58
United States M ineral Wool Co.
138
United States Plywood Corporation 86-B7-88
Universal C. I.T. Cre dit Corporation
132
w
109
Wallace Manufacturing Company
23
Weiser Lock Company
We slock Co mpany
143
31
W est Coast Lumbermen's Association
123
W est VIrg inia Pulp and Paper
30
Western P ine Association
W eyerhaeuse r Company
106-107-108
Wood Convers ion Company
53
y
72
35
Yard Planning Cente r
56
Ze gers Incorporated
Zonolite Company
3 7-38
z
21
27
Sunday, January 2 1, continued
Special
Clinic No. 3
" PRODUCTS -Adding New
Lines and Dropping Old Ones"
Skytop, l 8tl1 Floor
Moderator:
Vice P resident W illiam D. I Tall,
Vice President, The Wardwell Lumber Co., Bristol, Rhode Island
Pane l
Me mbe rs
Edward G. Hoffman, Treasurer,
Frontier Lumber Co., Inc., BuHalo.
N.Y.
S. M. Van Kirk, General ·Tanager.
National Building Ma terial Dealers
Association, Chicago, Illinoi ~
Sole s Clinic
For All
De legates
1:45 P.M.
Earl L. T. Hytron, Owner, I l ytron
Lumber & Supply Co., • orth yracuse, . Y.
11 :00 A. M.
"How to Develop a Sound
Adve rtising Program" - No. 1
Gold Bal.lroom, U pper Mezzanine
For Dealers in Communities W here
Daily Newspapers Arc Available.
Mode rator:
Richard J. Gibbons, l\ lanagement
Counsel, Marblehead, Mass.
Panel
Membe rs
P. S. Conkl in, Vice Presiden t, Conklin & Strong, Inc., W arwick, N.Y.
A. Darrow Latham, Jr., Partner.
La tham Bros., Mineola, L. l., . Y.
Jesse W. Fleck, Assistant to Publisher, Syracuse Post Standard, Syracuse,
N. Y.
Leila Betts, Advertising M anager,
Burritt Building M aterials Inc.,
Bridgeport, Connecticut
A panel of advertising experts will
show you how to invest you r adve rtising
dollar on a sound basis. Pro per adverti sing methods will increase so les and
profi ts. Here's your opportunity to get
your big advertisi ng questi on answered.
1:30 P. M.
Presiding :
BU SII ESS SESSIO
Grnnd Ballroom
1
President William P. Beach, Vice
President, The Lampson Lumber
Co., Inc., New I Iaven, Connecticut
Report of Committee on Resolutions
Chairman, Vice President Louis F.
Krcyer, P resident, Dykes Lumber
Co., New York, . Y.
28
"I CE FOLLIES OF 1962" -
From beginning to end the show is
pocked with delightful surprises and
rollicking comedy. Featuring the finest
skaters in the world . . . Richard Dwyer,
King of the pros; beautiful petite Ina
Bauer, three-time German champion; the
Jacobys, American dance champions;
dancers Lesley Goodwin and Barbaro
Myers; the "ice-crobatics" of Janet
Champion; the zany antics of Wall and
Dovo; the amazing Mr. Frick of Switzerland fame who defies the laws of gravity with his famous cantilever; and the
gorgeous Ice Fo lliettes wi II add to the
aura of fantasy and delight.
A pract ica l program outlining ways
dea lers ore reviewing thei r product lines
to build soles a nd prof its.
OPE ' I G OF EXTIIBIT AREA
i\!Ce:znni·ue and
Grand Ballroom Levels
Mr. Gove is one of the leading soles
consu ltants in the country. He will show
you how to improve your selling skills
through better use of your time and the
tools ava ilable. T h is is one program that
every lumber dealer, his so les people,
as well as manufacturers and wholesalers
should plan to attend. It will be a stimulating address.
The new winter ballet will fea ture c
continuing parade of gorgeous costu mes
in a series o f lavish production n umbe rs
with inspiring music a nd exciting skating
patterns.
Joshua A.
Iickerson, Nickerson
Lumber Co., Orleans, Mass.
10:00 A. M
"Time - Tools- and
Tempe rament"
Bill Cove, President, The Bill GO\·e
Organization. Coral Gables, Florida
4:00 P.M.
Moderator:
" Home Build ing - A Fast
Growing Market For The
Lumbe r Deale r"
Skytop, 18th Floor
Duncan . Briggs, Secretary-Treasurer, Briggs Lu mber Co., Oneonta,
J.
Clinic
Discussion
Y.
G. I I untcr Bowers, Jr., \ Villiam D.
Bowers Lumber Company, Frederick,
Maryland
Alva C. Carpenter, Cotton-[ lan lon,
Inc., Odessa, N. Y.
Fred L. D ill, President, Lu mber
D ealers Research Council, Vice
P resident, Dain & Dill, I nc., Carmel,
N.Y.
Charles Borgarcllo, N ickerson Lumber Co., Orleans, Mass.
All indications point to a good bu ilding
year in 1962.
Since lumber dealers all over the country ore entering the housing market, interest should be high for this Discussion
Clinic.
Facts on what dealers ore doing in the
shel l, or unfin ished house, vocation cottage and component fie ld will be covered
to help dealers determine whether it
would be to their advantage to enter this
field.
the lum ber Co-operator, Ja nuary, 19 62
Sunday, January 21, conti nued
JQRTHEASTERN
PARTY N IGHT
An evening of Entertainment and
Pleasure in the Statler Hilton H otel
Social H our- Gold Ballroom
6:00 P. M.
Entertainment by Lanin Trio
Doors Open - Grand Ballroom
Dinner and Dancing to the Music of
the H oward Lanin Orchestra
After Dinner Trude Adams, Vocalist
Entertainment Jay Marshall, American Comedy
Alan Black, Spectacular Instrumentalist
6 :00 P. M. to
12:00 Midnight
Program Participants
R ichard J. Gibbons
Monday, January 22
Roy Wenzlick
111oderat;or
Spealcer
Joh n B. Egan
Duncan S. Briggs
Narrator
Moderator
Elmer S. White
Moderator
JoEeph Torrisi
Moderator
Willam D. H all
Earl Brooks
Vice Preside nt, Moderator
Moderator
7 :45 A.M.
TWO SPECIAL BREAKFAST WORKSHOPS
For A ssociation M embers Only
Session
No. 1
"EXPENSE CONTROL"
Expe nse Control For Dealers
W ith Less Than 12 Employees
Gold Ballroom, Upper M ezzanine
Moderator:
Sanford L Fisher, President, Genesee Lumber & Coal Co., Inc., Batavia,
N.Y.
Panel
Members
Stuart S. Caves, Jr., Vice President,
S. S. Caves Lumber, Inc., Honeoye
Falls, N. Y.
Howard Turner, Secretary-Treasurer.
Turner Lumber Co., Barneveld,
. Y.
H oward H otaling, Vice Presiden t,
Peckham Lumber Co., Schenectady,
N.Y.
I larold Rudiger, Wolf & Co., Philadelphia, Pa.
Session
No. 2
Expense Control For Dea lers
With 12 or More Employees
Skytop, 18th Floor
Mode rator:
Joseph Torrisi, Treasure r, Jackson
Lumber Co., Lawrence, Nlass.
Members
Panel
John Grossman, 1anager, L. Grossman Sons Co., Quincy, Mass.
Henry J. Maynard, Jr., Treasurer,
The Miner & Alexander Lumber
Co., New London, Conn.
Louis F. Kreyer, President, Dykes
Lumber Co., New York, 1. Y.
Karl H oppougb, President, Bilt-Rite
'Wood Products Co., Rochester, . Y.
French Emmons, Partner, Wolf &
Company, Philadelphia, Pa.
This Clinic was recommended by the
Associa tion's newly fo rmed Committee
on Financia l Ma nage ment . The di scussion has been b roken down into t wo
groups - one fo r dealers with less thon
12 emp loyees, and one for dealers with
more than 12 employees. Each dealer
the lumber Co-ope rotor, Jon uory, 1962
29
Program Participants at the Northeastern Convention
Lester Gottdenker
Panel Participant
Thomas T. Sneddon
Panel Participant
shou ld select the Cl inic t hat fits his organiza tional s tructure.
The d iscussion will cover a ll factors of
the cost of doing business. Emphasis will
be placed on ways dealers con reduce
expense without adve rsely affecting their
soles picture. No speakers - open discussion.
11 :00 A.M.
Moderator:
Panel
Members
"How To Develop A Sound
Advertising Program" - No. 2
Skytop, 18th Floor
For Dealers in Communities Where
Daily N ewspapers, Radio, etc., are
not readily available.
Richard J. Gibbons, Management
Counsel, M arblehead, Mass.
Al Santelli, Partner, Santelli Lumber
Co., Lyons, N . Y.
Richardson Shepardson, President,
Auburndale Lumber Co., Auburndale, Mass.
Stephen W. Cornell, 3rd Secretary,
Carmel Lumber Co. , Inc., Carmel,
N.Y.
Stanley E. Brummer, Vice President,
Dykes Lumber Co., New York,
N.Y.
French P. Emmons
Panel Participant
1962 Women's Entertainment Committee
Mrs.
Miss
Mrs.
Mrs.
Mrs.
Mrs.
Mrs.
Mrs.
Edward C. Doherty, Dedham, Moss.
Cynth ia Beach, Hamden, Conn.
Alfred C. Dodd, Middletown, Conn.
Russell L. Fish, Scituate, Moss.
Edward E. Fox, Fa lmouth, Mo ine
Will iam D. Hall, Barring ton, Rhode Island
J oseph E. Holl ingwo rth, Chelmsfo rd, Moss.
Louis F. Kreyer, Hempstead, L. 1., N. Y.
1962 Women's Hospitality Committee
Mrs.
Mrs.
Mrs.
Mrs.
Mrs.
Mrs.
Mrs.
Mrs.
Mrs.
Stuart S. Caves, Jr. , Honeoye Foils, N. Y.
Fred F. Dallas, Falconer, N. Y.
John Hinckley, Yormouthport, Mass.
P. V. Ketcham, Riverhead, N. Y.
Dav id H. Ma son, Chelmsford, Mass.
George V. Moore, Ayer, Moss.
Allen Rugg, Green field, Moss.
Frederick A. Stahl, Pittsford, N. Y.
Harvey J . Stowe, Trumbull , Conn.
Charles E. Drazen, President, Drazen Lumber Co., North H aven,
Conn.
Learn fro m three successful dealers
. . . how they have turned any cost involved in their emp loyee training into
increased so les and greater profits . . .
to prove that "Training Doesn 't Cost .. .
It Pays".
Hear about the stepped up educationa l
programs deve loped by the Northeastern
Association for better emp loyee trai ning,
os well as what dealers hove indicated
a s their experience following this type
of training of their employees.
This Program is also designed to show
how dealers are training their contractors
and do-it-yourself customers for mutual
benefit .. . a nd again for greater p rofit
to the dealers.
A panel of advertising experts will
show you how to invest your advertis ing
dollar on a sound basis. Prope r advertising methods will increase soles a nd p rofits. Here's your opportu nity to get your
big advertising question answered .
11:00 A . M.
Moderator:
Panel
Members
30
"Training Doesn't CostIt Pays"
Gold Ballroom, U pper Mezzanine
Genevieve Young, Sales Consultant,
Derry, N. H.
John J. Brill, Jr., Administrative Assistant, NRLA, Rochester, N. Y.
Robert L. deCourcy, Treasurer,
yvashington Supply Co., Inc., Washmgton Depot, Conn.
Marvin I. Gruss, President, The
Crescent Woodwork Co., South orwalk, Conn.
Louis F. Kreyer
Vice Presid ent
11:30 A.M.
Hawaiian " lative Feast" Luncheon
Lttau 400 Restaurant
The Luau 4 00 features an informa l,
infect ious mood of gaiety.
Filled with both authentic reproduct ions and items transplanted fro m their
na tive habitat in the Islands a n exot ic,
la vishly conceived Hawaiian "movie set "
has been created for the enjoyment of
those who hove both travelled to the
the lumber Co-operator, January, 1962
LEARN WHAT THE NORTHEASTERN RETAIL LUMBERMEN$
ASSOCIATION GROUP INSURANCE PLAN CAN DO FOR YOU
COMPARE COSTS AND BENEFITS .. . SEND FOR A PROPOSAL TODAY!
New Expanded Benefits at Lower Rates Through Group Participation 3 Complete Plans Now Available
which include . . . Hospitalization (Room and Board) •. . Payment of Hospital "Extras" • . . Surgical Benefits
Weekly Accident and Sickness Benefits ... X-Ray and Laboratory ... In-Hospital Expense •.. Accidental
Death and Dismemberment .• • Dependency Coverage . . . Maternity Benefits . . . Life Insurance
NO PHYSICAL EXAMINATION IS REQUIRED
CHOOSE THE PLAN OF BENEFITS WHICH BEST MEETS THE PREVAILING RATES IN YOUR COMMUNITY
$14.00 Daily Benefit
$1680
$18.00 Daily Benefit
Hospitalization
Maximum for Room and Board
($14.00 a day- 120 days)
$2160
$210
-------------------------$300
$ 50
$480
$215
Special Services
Maximum Surgical Benefits
For covered X-Ray and Laborotory
tests made either in physician's
office or hospita I
Maximum for In-Hospital Medical
Expenses ($4.00 per day 120
doys)
Maximum Maternity Benefits
$270
$300
$ 50
$480
$255
Hospitalization
Maximum for Room and Board
($1 B.OO a day- 120 days)
Special Services
Maximum Surgical Benefits
For covered X-Ray ond Laboratory
tests made either in physician's
office or hospital
Maximum for In-Hospital Medical
Expenses ($4.00 per day 120
days)
Maximum Maternity Benefits
$22.00 Daily Benefit
$2640
$330
$300
$ 50
$480
$295
Hospitalization
Maximum for Roam and Board
($22.00 a day -120 days)
Special Se rvices
Maximum Surgical Benefits
For covered X-Ray and Laboratory
tests made either in physician's
office or hospital
Maximum for In-Hospital Medical
Expenses ($4.00 per day 120
days)
Maximum Maternity Benefits
THE THREE PLANS INCLUDE LIFE INSURANCE AND AN EQUAL COVERAGE FOR ACC IDENTAL DEATH AND DISM EM BERMENT AS WELL AS WEEKLY ACCIDENT AND SICKNESS BENEFITS FOR ALL FULL-T IME EXECUTIVES A ND EMPLOYEES
$10,000
$ 4,000
$ 4,000
$ 2,000
$ 1,000
Life Insurance- Executives under age 65
Life Insurance-- Executives over age 65, but less than 70
Life Insurance -- Key Personnel (Managers and Salesmen) under age 70
Life Insurance- all other employees under age 70
Life Insurance -all employees and executives age 70 and over
NORTHEASTERN RETAIL LUMBERMEN ' S ASSOCIATION
339 East Avenue, Rocheste r 4, New York
W e are in terested in the following plan:
$14.00 0
$18.00 0
All T hree
$22.000
0
Please send us informa t ion.
Fi rm ----- - --------- -- ---- - ---------------------------------Cit y a nd Sta t e------------- - ----------------------------------Signed
__ ----------- - --------- - ------------------------- - - - --
For personalized Group Insurance Se rvice Visit the John Hancock Mutual Life Insurance Company exhibit ot the Conve ntion .
The Stotler Hilton Hotel January 20-22, 1962
I
Panel
Members
Northeastern Convention Program
Monday, January 22, continued
Isla nds, and those who would li ke to do
so .
A sumptuous luncheon of tasty native
di shes will be served. (For those who
feel shy about a Hawai ian menu, indicate
your preference for o n Ame rican meal
on your order request.)
C LOSED SESSION FOR
ASSOCIATION MEMBERS
Owners and T op Level Management Only
Grand Ballroom
Admittance by Advance Ticket Reservation Only
3:00 P. M.
Presiding:
Moderator:
Vice President Edward C. Doherty,
President, Doherty Lumber Co., Inc.,
Roslindale, M ass.
7:00 P. M.
"Incentives And Profit Shoring"
Professor Earl Brooks, Cornell University, Ithaca, N . Y.
Keeping Overhead
Costs in Line
continued f ro m page 19
should be realistic. If the budget
for any expense is set at a figure ]ower than that during a given past
period, all your supervisors should
agree that the target can be met.
The thorough review of expenses
during the annual budget development process, althouoh complex and
time consuming, wilf pay dividends.
The annual preparation of the overhead budget provides a good check
point to back off from the day-today operations and take stock of your
company.
Making Budgets Work
The budgeting procedure outlined
here will help to keep overhead expenses in line only if sincere efforts
are made to attain the budget objectives. This requires a day-to-day
vigilance and awareness of these objectives by each of your supervisors.
BUDGET
DET AILS.
Each
month financial reports should be
prepared comparing actual results
wi th the budgets. A profits-and-loss
statement should be prepared each
month, comparing the overall sales,
cost of sales and profits with the
budgeted profit and loss da ta. An
overhead expense report should also
be prepared each mon th, comparing
in detail actual e":penses to budget
allowances by type of expense,
and, if budget was departmentalized,
by department or function. The
budget allowances against which the
actual overhead expenses are measured should be flexible, that is, the
32
EXHIBITS
CLOSE
AT
4:00 P.M.
Robert Curtis, President, Curtis
Lumber Co., Inc., Ballston Spa,
N . Y.
Thomas T . Sneddon, Executive Vice
President, N ational Retail Lumber
Dealers Association, Washington,
D. C., former General Manager, Retail Sales Division, Boise-Cascade
Corp., Boise, Idaho
William M . Archibald, General
Manager, Retail Division, Edward
Hines Lumber Co., Inc., C hicago,
Illinois
Richard T. Gibbons, M anagement
Counsel, Marblehead, Mass.
YOUR
LAST
OPPORTUNITY
T O VISIT T HE EXHIBITS
RADIO CITY MUSIC HALL
Sixth Avenue at 50th Street
Theatre will honor seat reservations
until 9: 00 P. M .
1962 NORTHEASTERN CONVENTION COMMITTEE
Raymond A. Beauchem in, A. H. Beauchemin & Sons, Inc., Woonsocket, R. I.
Robert K. Bennett, Be lknap Lumbe r Inc., Binghamton , N . Y.
Robert A. Bra inerd, Street Lumber Corporation, South Hadley Falls, Moss.
JosephS. Caldwell, Il l, J. S. Caldwell Lumbe r Co., Inc., Syracuse, N . Y.
Emile E. Chagnon, Jr., Chagnon Lu mber Co ., Inc. , Nashua , N. H.
Edward C. Dohe rty, Doherty Lumber Co., Inc ., Rosli ndale, Mass.
Malcolm L. Donaldson, H. S. Locke & Son Company, Needham, Moss.
George H. Down ing, Jr., T itus, Bowne & Downing, Inc. , Glen Cove, N. Y.
Charles E. Dra ze n, The Drozen Lumber Company, North Haven, Conn.
Sanfo rd L. Fisher, Genesee Cool & Lumber Co., Inc., Batavia, N. Y.
Willia m D. Hall, The Wardwell Lumber Company, Bristol, R. I.
Robert B. Ho lcomb, Halcomb Lumber Ca., Inc., Waterto wn, N. Y.
Robert K. Kochendoerfer, Welsh & Grey Lumber Corp ., Schenec tady, N. Y.
Lou is F. Kreyer, Dykes Lumber Company, New York, N . Y.
Earl V. Leadbeter, J r., Tenney Lumbe r Co., Inc., East Au rora, N. Y.
David H. Mason, Wm. P. Procto r Compa ny, North Che lmsford, Mass.
He nry J . Maynard, T he Mine r & Alexander Lumber Ca., Inc., New London, Conn.
W . M. Moody, Rufus Deering Compa ny, Portland, Maine
Fred Pola nd, Wood , Inc., Worcester, Mass.
Robe rt B. Rowley, Rowley Coo l & Lumbe r Co. Inc., Midd letown, N. Y.
Jac k Sloven, Steinb rook Lumber Corporation, Lynbrook, N. Y.
Steele C. Smit h, J . E. Smith & Co., Inc., Waterbury, Conn.
Ja mes H. Stacey, J r., Stacey Fuel & Lumber Co., Inc., Wi ndsor, Ve rmont
Frederick A. Stahl, Rocheste r Lumbe r Compa ny, Rochester, N. Y.
Frederick F. Whitty, Blacker & She pa rd Company, Boston, Moss.
EX-OFFIC IO:
Wi lliam P. Bea c h, The Lampson Lumbe r Co., Inc., New Have n, Conn.
Russell L. Fish, T he Welch Company, Scituate, Moss.
Elme r S. W h ite, Fi nch, Pruyn & Co., Inc., Gle ns Falls, N. Y.
Edward E. Fox, N. T . Fox Co., Inc., Portland, Maine
basic expense budget adj usted to
the mon th's activity.
These monthly reports should
clearly point out the items or areas
of your company where good progress has been made as well as those
which require attention.
Each
mon th's results should be reviewed
with your supervisors. Large unfavorable differences between actual
experience and the b udget should be
thoroughly investigated. Corrective
action should be taken promptly.
COST CONTROL COMMITTEE. It is often worthwhile to esestablish a cost control and cost reduction committee. T he committee
should spearhead the development of
the budgets, review the actual results monthly, make recommendations for cost reductions, and review
cost reduction proposals. T his committee should be composed of your
top executives and key supervisors,
and should meet at least once a
month.
S uch a committee may find areas
where it is desirable to have specific
detailed studies made to reduce costs,
improve procedures, or provide better
control data. These studies may include the review of: (1 ) paper work,
( 2) equipment, and (3) materials
ha ndling.
the lumbe r Co-operator, January, 196 2
.,.
'
Ply *Ge m Display
At Booth # 91 at the No rtheastern
Convention delegates will be introduced
the
to Ply*Gems and Plywood City product and home of Industrial Plywood
Company, Inc., Jamaica , N. Y. The compony's manufacturing division is devoted
exclusive ly to the spec ialized fabrication
of prefinished panels. All Ply*Gems ore
genuine hardwoods Domestic Block
Walnut, American Cherry, Philippine
Mahogany, Birch, etc.
tor color combinations and fi nishes, the
foo m filled upholstered seats and bocks
which spell comfort and cha rm, convert
any kitchen into a family room and make
the Dormolux Dining Nook ideal not only
fo r serving snacks and meals, bu t as o
planning, ploy and work center for a ll
family a ctivity.
Dormolux also features o complete
line of kitchen accessories . . . choirs,
Lazy Susons, and other coordinated accessories ..
Ite m # 330 - send coupon
for more info rm ation.
Item # 324- send coupon
for more informotlon.
• • •
• • •
Plywood Filigree Panels
Artply Company, Inc., Brooklyn, N. Y.,
will introduce two new fi lig ree designs
in plywood panels at the No rtheastern
on slop ing lots. Built higher than
other standard size Bilco Doors, it encloses the shallow stairwell to keep water,
ice, snow a nd leaves out of the entry.
T he company has published o folder on
fa llout shelter fac ts, plus information on
Bilco's Basement Door for Fallout Shelter
access.
Item # 321 - send coupon
f or more Information.
• * •
New Camp Product
The Camp Chemical Co., Inc., Brooklyn IS, N. Y., announces o new product
Digest Sewage Grease and Waste
Solvent. A liquid clea ner, it is said to be
"non-caustic and ha rmless to plumbing,
wil l c lea n grease and s lime from drains,
grease traps, septic tanks, cesspoo ls and
droinfields, completely eliminating a ll
sewage odors, will digest grease and permit clean sewage control. " Learn more
about it at Booth # 1OS at the Northeastern Convention.
Item 1 322- send coupon
fo r more informa t ion .
• • •
......
Weyerhaeuser Sales Aids
Convention at Booth #44 " Americana" and "Royal", illustrated above.
Filigree panels con be adopted for use
as sliding walls, folding doors, window
shutters, displays, cornices, planters,
furn iture inserts, room pa rtitions, bar
fronts, wall decor, cabinet doors, headboards, etc.
The beautifully carved panels come
in s ix distinctive designs, in two widths,
16" and 24 ", in heights ranging from
24" to 72". Roo m dividers and screens
ore available ony way the customer wonts
them - as component ports, completely
oointed and assembled, assembled ready
to poin t .
ltc>m # 342 - send coupon
fo r more informa t ion.
• • •
" Textured" Floor Tile
Terrazzo, t he textured look in floor
t ile, is featured in o new, low-cost line
of Ruberoid/ Motico Weorever solid vinyl
f loor t ile announced by The Ruberoid
Co., New York, N. Y. The new .060
gouge lin e, ca lled " Series 60," is the first
to offer terrazzo patterns in this gouge.
Series 60 is available in 10 exci ting
colors in both terrazzo and marbleized
patterns.
New dealer so les aids, that range from
full-color stereo viewers showing builder
advantage of edge-marked lumber to
giant billboard posters to " catch" highway traffic, ore now ready for dealers to
promote the new Weyerhaeuser positivebrand wood siding and kiln-dried f ram ing.
The bright, hard-working merchandising materials ore released to coincide
with arrival in dealer stocks of the new
lop-marked beve l s iding a nd edge- marked
dry dimension lumber announced by
Weyerhaeuser as a major marke ting advance. Mony o f the soles aids ore free
to Weyerhaeuse r dealers; others ore
availab le a t a fraction of production cost.
All of these soles aids will be on display
at the Weyerhae use r booths, # I 06- 107I 08 a t the No rtheastern Convention.
Item # 338 - send coupon
f or more informa t ion.
* •
•
• • *
Pre-Painte d Gutters
• * *
De signs for Dining
t he lumber Co-operator, Jan uary, 1962
A range of 12 new colors hos been announced by the manufacturers of Glosweld, o cement asbestos board. The new
colors constitute o " non-stock" line available on special order, according to
United States Plywood Corporation, exclusive distributors of Gloswe ld. They
ore gold beige, ye llow beige, cream beige,
blue grey, sea green, bright green, grey
green, umber, brindle brown, bright red,
sand and block spotter.
Low-cost, easi ly-maintained Glosweld
is wide ly used in bot h industrial and
home architecture, says U. S. Plywood.
The product, on oi l-mineral pane l with
a ceramic-like motte face, is suitab le for
both exterior and interior use.
Ite m # 337 -send coupon
for more infor ma tion.
Ite m # 334 - send coupon
f o r mo re information.
Eight new models of Dining Nooks, by
the Dormolux Co., Inc., Bu ffa lo, N. Y. ,
free standing and wall hung, hove been
designed to meet the requirements of
builders a nd kitchen dea lers throughout
the United States and Canada. They
o re characterized by fine desig n and
ca refu l construction in the qua lity materials for which Dormo lux has long been
known . The choice of smart new decoro-
Adds 12 New Colors
Split Level Door
The Bilco Company, New Hoven,
Conn., will show its new Spilt Level Basement Door at Booths # 136-137 at the
Northeastern Convent ion. The door has
been designed especially fo r homes with
basements just o few steps below g round
leve l. Is sa id to be idea l, too, for homes
" Billy Penn" will display o new line o f
pre-pointed gu tters and o so les promotion prog ram especially geared to the
lumber dealer.
Penn Supply & Metal
Corporation, Philadelphia, Penn ., will
also show, at Booth # 130 at the Northeastern Convention, o new " Billy Penn"
floor merchandising unit that d isplays
many of the over 2000 metal building
produ~ts manufactured by the company,
mclud1ng roofing and siding metal
mouldings, Rol l Volley Wal l Ties, Joist
Bridg ing, etc.
Ite m # 325 -send coupon
f o r more info rmat ion .
33
Saves Builders' Time
A new door and jamb butt template
for use with a router has been specifically designed for quick, easy se ttings on
the most commonly used doors and for
the most widely used hinge placement.
In the h inge mortising operation of door
and jamb, the builder has now been relieved of painstaking measurements with
a rule and turning the template end over
end to match door mortise cu ts wi th
jamb cuts. All guesswork has been elim inated.
The new T-H8 door ond jamb bu tt
templa te may be used on 6'8" and 7'
doors; fo r hinge p lacement, 5 inches from
the top a nd 1 0 inches from the bottom,
as well as 7 inches fro m the top and 11
inches from the bottom. T he templa te
con also be used with 6'6" and 8' doors.
Sco les fo r adjusting hinge length, door
width, door length and end stop ore
clea rly marked on the template housing,
side roi ls and link roils. Special adjustment is provided for foreign or odd-size
hinges.
Ite m # 336 -send coupon
for more information.
• • •
Ice and Snow Removers
Kleen-Sweep, on ice and snow remove r, has been a nnounced by the Colonial
Refining & Chemical Company, Cleveland, Ohio. Manufact ured in pellet ized
form and packaged in a 1 00 lb. water-
proof fibre drum which contains a plastic
bucket for easy spreading by hand.
The company claims that "KieenSweep will not cause rust or pitting of
meta ls, wil l not track inside since it dissolves completely, leaving no surface
residue, will not damage concrete or
cement surfaces, and con even be added
to concrete mixtures during cold weather
to prevent freezing of mixture, and will
not harm gross, shrubbery, o r flowers."
Item 11'327 -send coupon
for mo re information.
*
* •
Another ice and snow remover is manufactured by Gem Products & Manufa ct uring Co., Detroi t, Mich.
Ca lled
Gem Ice Off Pe lletts, its thawing capocity is claimed to be 3 0 t imes that of
sol t.
Says the manufactu re r: "The
second you spread on Gem Ice Off it begins to gene ra te heat, ond ice a nd snow
is gone, danger is gone. It's clean, no
residue, non staining." Suggested for
flat top roofs, driveways, steps, sidewa lks, parking lots, downspouts, d rains,
sewers, etc. Comes pocked in air tight
steel drums.
Ite m # 331 - s end coupon
for more Info rmation .
• • •
V-Grooved Panel Siding
Here's the b ig difference between satisfi ed and dissatis fied
customers . . . The Minute Man Lime a nd Hond i-Mix produces
a mix that has for better workability and contains o n active
water-proofing additive resulting in high bond ing strength . It is
much easier for the weekend bu ilder to use, and his chances for
success ore for greater. Be sure you hove sufficient bogs of all
3 mixes in stock for both om:Jteurs and professionals.
SAVE ON MIXED TRUCKLOADS
OF LEE LIME PRODUCTS
HANOI- MIX CEMENT
Sand Mix 20· 40-80 lb. bogs
Mortar Mix 20- 40- 80 lb. bogs
Gr<Jvel Mix 40- 90 lb. bogs
BLACK TOP 80 lb. bog
DRI -SA ND 80 lb. bog
LAWN AND GARDEN LIME 25-SO lb. bog
LEE LIME CORPORATION
LEE, MASSACHUSETTS
34
V-Grooved Panel siding and Panel sid·
ing for use with battens hove been added
to the Masonite Corporation line. Each
is p roduced from Masonite's popular
X-90 fiber formula.
Masonite V-Grooved Panel siding
comes in four-foot-wide panels in lengths
of 8', 9', 10', 12' and 16'. It has a
nom. 7 / 16" thickness, with half-inch
vertica l V grooves 5 1/ 3" o.c. Shiplap
edges p rovide a continuous pattern and
tight joi nts. Panels ore fa ce and edge
primed a nd bock sealed. They may be
oppl ied directly to studs.
No i Is d rive
easily and ore set flush with the surface.
Using the X-90 fi ber formula, th e
company reports it has produced sidings
with improved weather ability and s tability, strong dent resistance, groinless
structure that won't split or check, and
a smooth, defect-free surface.
Ite m 1 340 - send coupon
for mo re information.
• • •
Se lf-Drilling Anchors
Diamond Expansion Bolt Ca. , Garwood, N. J ., announces the addition of
Blue-Cut self-drill ing anchors to its line
of masonry and hollow wall fasteners.
The anchors ore available in a wide
ra nge of types and sizes for fastening to
concrete and masonry. Diamond chucks
and o ther accessories ore also included
in the new line of merchandise.
The Blue-Cut anchor is a combination
the lumbe r Co-ope rator, January, 1962
dri ll and fastener for installation with
electric, ai r or ha nd hamme rs.
It is
capable of supporting exceptiona l load
weights, wi th the holding power be ing developed deep in the mason ry.
Ite m # 328 - send coupon
f o r more informot:on .
* * *
ing batte ns a nd nails in a var iety of
co lors., is now being produced by the
Georgia -Pacifi c Corp., Portla nd, Ore.
The int roducti on fo llowed more than
two years of research by plywood a nd
chem ica l scientists to develop methods
fo r weld ing o tough synthetic rubber
sheet in permanent colors to exterior
fir plywood, the manufacturer says. The
pane ls a nd matching battens have a
heavy-gouge Hypolon synthetic rubber
su rface deve loped by the DuPont Co.
G-P Hypolon-overlaid Siding eli minates
a major on-site painting expense in home
const ruction a nd remodeling , it is pointed out, a nd is both sheathing and sid ing
in one piece.
push ing the button aga in. Berry Door
Operators work easi ly and simp ly by
means of a compact, t ra nsistorized ha nd
It is
tra nsmitter carried in the cor.
small enoug h to fit into a pocket, or con
be c li pped onto the sun visor. Said to
work on a ny kind of door, and con be
insta lled in as little os 30 minutes.
Berry a lso announces a p lastic window lite sh utter kit that pe rmits the a ddi tion of a window lite and window trim
to the ga rage door.
Item # 326 -send coupon
f or mo r e informatio n.
• • *
"Rubberized" Sid ing
Someth ing new in maintenance-free
s iding systems for home exter iors, a
" rubberized" p lywood siding with ma tch-
~~ ~ :"
" Ply-Sawn" Exte rior Panel
A new re-sown plywood panel, PlySown, which is ideal for exterior sid ing
on contemporary or ranch-style homes,
has been deve loped by the Cloverdale
Plywood Company, Cloverdale, Co l.
Ply-Sown offers the advantage o f insta llation without pape r backing or diagonal b racing.
Shiplap edges on the
long sides for easier jointi ng con be
fitted at the Cloverdale plant if desi red.
The face of Ply-Sawn is solid Douglas
fir with no patches or plugs. The resown texture gives the wa rmth and feel
of rough-hewn lumber. Optional a dditional textu riz ing from Cloverdale in·
c ludes One-Eleven o r V-grooving. The
core and back p lys are " C" g rade veneers which restrict openings over one
inch.
The new Ply-Sown pa nels are availab le
in three thicknesses (net after re-sowing): %- inch, Y2-inch and %-inch.
Panels are 48-inches wide by 84-inches
96-inches, 108-inches and 120-inches.
Item 'i'339- send coupon
for m ore informatio n.
BABCOCK~_B_U_'con-:-ue-~-~-pa-~-:->LUMBER
3825 Walden Avenue
CORPORATION
P. 0. Box 107
Lancaster, N. Y.
ARE YOU MISSING
THIS PROFITABLE
NEW BUSINESS? ••• @ mstrong CEILINGS
Ite m # 329 - send coupon
for more information.
* * *
MOST POPULAR DESIGNS
•
•
Pictu red a bove is a Lee Bow window,
colonial design. A con temporary design
is also a vai lable. T he ma nufactu rer, Lee
Mi llwork Corpora tion, Fa ir Lawn, N. J. ,
points out that Lee Bow windows offer
wood double hu ng sash.
* * *
Push The Button
the lumbe r Co-ope rato r, Janua ry, 1962
Biggest advertising
industry
support
in
the
A VOLUME BUSINESS
Item # 332 - send coupon
fo r more info rmation.
The Berry Door Corporation, Birmingham, Mich., has onounced its new Automatic Garage Door Operator that makes
it possible for t he d rive r o f a cor to open
his garage door a nd put the lights on by
merely pushing a bu tton in the co r. And
once inside the ga rage, the driver can
close the door a nd put out the lights by
New, e xclusive Armstrong Ceilings are
in big de mand
•
fa st turnover
•
no longer a "side line", Armstrong
Ceilings is carload business
Call Us at NTJ-8888
"\l"" 8~".p . .. o• ~,_scoc,.. I
--'----~
·---I
"
n·s
THINK
35
27 Northeasterners Complete 5-Day Courses at Syracuse
Product Sales Course
"This was one of the best for a
one-week course" . . .
"I gained a great deal of product
knowledge and how to ·use it" . . .
"Things were explained clearly so
as to incorporate them into our
daily work."
These are representative comments
of those who participated in the first
Sales and Product Development Institute held at the State University
of
ew York College of Forestry
November 27- December 1, 1961.
The course was the first to be held
as a part of the new series of fiveday training courses sponsored by
the Northeastern Retail Lumbermens
Association.
This school was designed to give
employees of retail lumber dealers
sales training in relation to the
principal products handled in their
yards. Each instructor was asked to
give information that would assist
those in the class to become better
equipped to talk to customers in regard to products. After the course
was concluded, the results were
deemed to be excellent.
The students represented a wide
cross-section of experience and were
from many different areas throughou t the Northeastern States. As a
result there was great value in the
exchange of information and ideas.
All classes were held in Baker
Laboratory of the College of Forestry. During the week's course
students were treated to lectures, in-
dustry movies, slides, displays and
subject examinations.
Student questions and class discussions presented a valuable means
of bringing out particular problems
not covered by lectures but which
many lumber yard employees face
daily in the performance of their
jobs. These discussions as well as
strong friendships were a result of
working together during this oneweek course.
Participants in the course were as
follows:
Robert E. Anderson, Wm. T. Anderson Corp., Gouverneur, N. Y.
Richard Burtis, Patch Bros. Inc., Dryden, N. Y.
Kenneth Cunning ham, Silt- Rite Wood Products, Inc., Rochester, N. Y.
A rthur K. De ll , S. S. Coves Lumber Inc., Honeoye Fo ils, N. Y.
Patrick J . Doyle, J . J . Doyle, Inc., Ogdensburg, N. Y.
Herbert Greene, D. K. Briggs, Inc., Great Bend, N. Y.
George LeVoncie r, Dunn Bui lders Supp ly Corp., Catskill, N. Y.
James H. Leddy, J r., Hudson River Yards Corp., Tarrytown, N. Y.
Harold 0 . Nodley, Jr., Wirthmore Feeds, Inc., Waltham, Moss.
James F. Owen, Elmira Lumber Co., Inc ., Elmira, N. Y.
Gerold F. Poo le, Wirthmore Feeds, Inc., Waltham, Moss.
Richard Rutherford, Runnels Lumber Co. Inc. , Walton, N. Y.
Donald K. Thompson, Cambridge Lumber Co., Cambridge, N. Y.
Edward Ventetuolo, Molloy Building Materials Co., Providence, R. I.
Harry A. Wa lton, L. P. Adams Co. Inc., Dolton, Moss.
Ashley R. Word, Moine Lumber Co., Albion, N . Y.
Edga r H. White, Tracy & Jones, Inc., Horne ll, N. Y.
Don S. Williams, Williams Lumber, Inc., Rhinebeck, N. Y.
First Merchandising Seminar
All representatives of the five-day
Merchandising and Sales Management Seminar were unaminous in
their enth usiasm towards the instruction received at the first course
of this type held at the State University of _ lew York College of Forestry, December 4-8, 196 1.
36
With all classes conducted in
round table fashion during the entire
course, all participants were given :ln
excellent opportuni ty to learn from
exchange of information as well as
from the teaching of the n ew ideas
by members of the fine facul ty.
Listening to experts in the retaillum-
her business, the group exhibited a
tremendous interest and returned to
their yards richer with new information and increased confidence towards
their jobs.
Instruction dealt with the followin~ valuable areas: Merchandising
M anagement, Sales Management,
the lumbe r Co-ope rator, Jonuory, 1962
l\ larket Analysis, Sales Aids and
Promotions, H ome Improvement,
Shell Homes, Materials Handling,
Advertising,
Kitchen Perspective
Drawing. Components, Contractor
Relations, and Package Selling.
This course was the first of its
kind. It presented an opportunity
for middle management to receive
training in areas never before discussed i n a school of this nature.
Graduates of the Seminar were as
follows:
Robert E. Anderson, Wm. T. Anderson Corp., Gouverneur, N. Y.
Fronk Fo rd, Boker Lumber & Supply Co., Ithaca, N. Y.
Michael Kachmar, Continental Lumber Co., West Hoven, Conn.
Kenneth P. Kysor, Olson Builders Supply Co. Inc., South Dayton, N. Y.
Edward T . Schuchardt, Howell Lumber Co., Hammondsport, N. Y.
Burwyn L. Schweigert, Schoe lles Lumber Co. Inc., Sanborn, N. Y.
Gorold M. Stewart, Patch Bros. Inc., Dryden, N. Y.
Irving Weiner, Continenta l Lumber Co., West Hoven, Conn.
Norman Willits, Willits Lumber Co., Rocheste r, N. Y.
-=a~nelaire
ORNAMENTAL
HARDBOARD GRILLEWORK
Amherst Schools Are Next
For Top Management,
Middle Management, and
Employee Training
All educational roads lead to the
University of Massachusetts, Amherst, Mass., during the month of
February when the new Management and Employee Development
Program, sponsored by the Northeastern Retail Lumbermens Association, is presented for the first time at
that location.
vers1ttes,
Manufacturers,
Retail
Lumber Yards, and Associations.
Each faculty member has been carefully selected so as to insure a high
level of instruction.
Ileading the faculty of the Management Workshop will be Professor Earl Brooks of Cornell University
who has conducted man y T op Management Workshops for the Northeastern Association. Professor Brooks
will present important areas in per-
Northeastern Educational Schedule
Sales and Product Developme nt Institute
February 12 - 16, l %2 - - Amherst, Mass.
Management Development Workshop
February 12- 16, 1962 - - Amherst, Mass.
Me rchandising and Sales Management
Seminar
February 19 - 23, 1962
Amherst, Mass.
Offering three five-day courses,
these schools give each firm an opportunity to train all levels of operation
within their firm : top management,
middle management, and other employees. The highlights of the prog ram are as follows:
February 12- 16, 1962
Management Development Workshop
Financial and Personnel
Management
February 19-23, 1962
Merchandising and So les
Management Seminar
Soles Merchandising Management
Ma nagement and Special
Deportment Me rchandising to include Kitchens, Components, and
Home Improvement
February 12-16, 1962
Soles a nd Product Development
Institute
Soles training in rela tion to the
principa l products handled by
retail lumber dealers
T he faculty for each of these
courses has been selected from Uni-
sonnel management. Also partJCIpating in this course will be 0. V.
W allin and French E mmons, of
Wolf and Co., Philadelphia, Pa .,
who will offer instruction in financial management.
The faculty of the M erchandising
and Sales Management Seminar represents years of practical experience
in the retail lumber business. Many
successful retailers will participate
in the instruction. Richard Gibbons,
well-known m an agement consultant,
will highlight this particular course
with a Class on "How To Prepare A
Proper M erchandising Program". Also included will be classes on H ome
Im provement, Kitchens, and Components.
The Sa les and Prod uct Development Institute will feature the wellknown sales con sultant, Selby Santmyers, who will deal with T echniques of Selling. Principal products
will then be presented, with empha-
P ackaged for Profits!
Here's the newest, easiest most
profitable way ever to show and
sell BUILD-IT-YOURSELF SCREENS
.. . SHUTTERS ... ROOM DIVIDERS!
Complete profit package includes
low cost ornamental ha rdboards
in 3 exclusive decorator patterns;
mould ings; spring plungers; hinges;
even new COMPACT MERCHANDISER
to sell Panelaire boards on sight!
PANELBOARD
MFG.
co.,
INC.
222 Pacific Street, Newark 14, N. J.
Please send FREE P anelalre llter .ture and
samples.
Name .................................................................•.•..•......•.....
Title .................................. Company...........•.........................
Street.. ...............................................................................
City........................................................ State......................
LC-12
!-------------------------------------------·
See us ot Booth ~o. 111 , ~R LA Conventio n, The
Stotler Hotel, New York City, Jan uary 20-22, 1962
sis on selling poi nts. Employee merchandising and custome r relations
will be i ncluded.
Ea rly indications are that th ere
will be an enthusiastic reception for
these shortened courses. Be sure to
plan now to have your firm represented <lt one of these training opportunit ies.
Attendance wi ll be
limited to insure individual pa rticipation.
For furthe r information, consult
bu lleti ns from you r orth eastern Association office or contact your
1 orthcastern Regional Man ager.
NEW!
It'5 Printed
" Construction Estimates From Tokeof f to Bid" . . . Comprehensive book
which cove rs, in one vo lume, all the procedures to be followed in develop ing on
accurate estimate. Authored by Norman
Foster, and published by F. W. Dodge
Corporation, N. Y.
De11o ted to the doily work of the construction estimator, this book presents
the fundamentals of taking off, pricing
and putting together o general contractor's bid. Practical guide, givi ng valuable t ips on how to simplify taking off
without sacrificing accuracy; how to combine ite ms for speedy computation; and
EXCLUSIVE!
c4~ia®:\~~
BETTER!
UNI-VENT VVINDOVVS
with Push Button Removable Sash
'
Toke the sash out in seconds!
NO TOOLS REQUIRED . • • not even o screwdrive r!
THREE SIMPLE STEPS
1. Disconn ect Operator.
2. Disengage Hinges: depress red push buttons with
your thumbs.
3. Sash is now disen gaged from the
hinges. Lift it out .
To ,.,loco tie Ut h ~r~o ro ly • "9 • 9 • tho t loftod . , .. •• t-o t heft
d o It top o -...1 t ho ' "'"' ~o~ttol't tliclo lucl,. loc.U•t ·I ,., "'u•
1
SAVE!
Paint the sa sh on a bench before
SAVE!
Time and effort in washing or cleaning.
SAVE!
Expense if reglating is ever necessary. Just
take the sash to the glazier, or do it yourself.
It'5 For You!
how to develop o n order ly system of taking-off which does not overlook any important item.
Divided into 13 extensive chapters,
" Construction Estimates From Toke-off
To Bid" also discu sses such important
considerations os estimating job overhead ond how to check ond compare subcontractors' bi ds, indicating in eoch situ a tion the pitfalls commonly encountered.
A complete toke-off for o job is included, showing how the author's recommended procedures ore a pplied to on actual
project. In addition, the final esti mate
fo r the pro ject is included, complete with
price, the 011erheod sheet, the sub-bid
sheet, a nd the summary sheet. In the
f inal section, the author discusses the
p ricing of estimates, and shows how
many of the mo re important unit prices
used in pricing the sa mple job were orrived ot.
The book of 246 pages, 7Va" x 10",
plus 36-page booklet of building plan
illustrations, retails for $11.75.
- Dealer Merchandising Service
Northeastern Retail
Lumbermens Assoc iation
339 East Avenue
Rochester 4 , N. Y.
Hardwood Plywood Grade Chart, CS
35- 61 , is being offered free by the Hardwood Plywood Institute to retail lumber
dealers, p lywood who lesale rs, and manufacturers.
The wall chart is o handy a id si nce
it contains complete inform :Jtion on HIP
Tra demark Labels for Technica l, Type I
(Exterior); Type II (Interior); and Type
Ill ( Interior) plywood. It also includes
complete informa tion on Premium Grode
(1 ), Good Grode ( 1), Sound Grode (2),
Utility Grade (3), Backing Grode (4), ond
Specialty Grode (SP), with photos of typical cha racteris tics of va rious grades of
birch. A summary of the inhe rent I"Oturol characte rist ics which will be permitted in eoch grade, and the defects which
will not be permitted, ore listed in tabulor form.
- Hardwood Plywood Institute
P. 0 . Box 6246
Arlington 6 , Virginia
1
Time-tested Uni.Vent is now better than ever. Only
Pine Craft Uni-Venls have the new Push-Button take
out fHture. For ease of instaDation, flexibility of
a rrangements and EXCLUSIVE push button take out
featu res, d emand Pine Craft Push Button Uni-Vents.
" How To Build And lnstoll Hi-Fi
Music Woll"
New SOc home improvement book te lls homeowners how
to bu ild o five-foot hi-fi cabinet , also
how to build additional cabinets, bookcases, end indirect lighting va lance to
cover on en tire wa ll. The book a utomatically creates o customer fo r hardwood plywood , mouldings, decora t ive fGbric, hordboord, and other materials
spec ified.
This Home Improvement Book No. 612
is the la test in o series of " how to" books
written by Don Bronn. For additional informa tion, write to
-Directions Simplified, Inc.
P. 0. Box 215
Pleasan tville, N. Y.
Manu /acturetl by
WHITE PINE SASH CO.
OF SPOKANE
Quality Millworh:
3B
ince 1910
Douglos Fir Use Book . . . . The 1961
edition of this book published by the
West Coost Lumbermen's Association,
has been revised and expanded.
It contains 326 pages, with oddit ion
of new chapte rs on- Hyperboli c-Pa raboloid Shells a nd Wood Tonks and Pipe.
Revisions of the 1958 edition incl ude
changes in a llowable loads f or timber
the lumber Co-operator, Jonuory, 1962
/(~ C.. /(~
o re now making weekly deliveries
into all areas of New York and New
England. New production facilities hove been instigated so that dealers
receive orders for Aluminum Combination Windows and Doors in o
maximum of ten days from receipt of order in Company plant. This
delivery schedule is constant regard less of season of the year.
An Alum inum Siding Mill has just been installed so t hat Kasson &
Keller ore now manufacturing aluminum sidi ng under the Kos-Kel
Iobei. The some delivery schedule as for wi ndows and doors will prevail.
KASSON & KELLER, INC.
Visit
Booth # 77
NRLA Show
Manufacturers
Fonda, New York
Fonda 3-8903; 3-3143
connectors. Its structural data and design tables ore invaluable for practica l
use by architects, engineers and students.
WCLA's technical staff prepared the
volume under guidance of a committee
representing architects, structural engineers, lumber manufacturers, timber fabricators, and wood preservers. The 8 Y2
x 11 " book is available at $5.00 prepaid , from
-West Coast
Lumbermen's Association
1410 S. W . Morrison St.
Portland 5, Ore.
structions on Duroply panels for pointing,
as well as textured sidings for natural
or stained sidewalls.
Both types meet
FHA and U. S. Commercial Standards
and ore produced in various thicknesses
and sizes, many of which con be applied
direct to studs thus elim inating sheathing.
For a copy of "Weldwood Guaranteed
Siding", write to
- U. S. Plywood, Dept. PR
55 W. 44th St.
New York 36, N. Y.
California Coast Redwood Bibliography
. . This book, compiled by Professor
Emanuel Fritz in 1957, has 2, 003 citat ions of literature on all aspects of the
Coast Redwood, it progenitors, its arti ficia l planting in fore ign countries, its
appearance in fict ion and poetry, its
present livi ng species, Its commercial
lumbering, a nd on the efforts to preserve superla ti ve stands for posterity.
Originally the 267 -page book sold at
$7.50.
Remaining copies ore $1.00
each, from
- Forest Historv Society, Inc .
2706 West Seventh Blvd.,
St. Paul 16, Minn .
Guide to Plywood . . . . The University of Illinois Small Homes Counci 1Building Research Council has just issued
on 8-poge plywood guide, 07.2 "Plywood", which they will distribute free
until April 1; after that dote copies will
be 15 cents each. The booklet is a
guide to the various kinds of plywood softwood plywood, hardwood plywood,
and special plywood. The circular was
prepared by Prof. Donald H. Percival,
specialist in wood technology and utilization .
-Small Homes Council-Building
Research Council
Uni ve rsity of Illinois
Urbano, Ill.
New Booklet on Plywood Sidings
"Crea te exterior variety" is the theme
of a new booklet just published by the
United States Plywood Corporation. Ideo
provoking photos illustrate the firm 's
newly expanded line of residential s idings
in . a wide variety of d ecorative styles,
su1toble for both ve rtica l and horizontal
application.
The 15-poge brochure covering the
line includes technical data, installation
details and finishing and application in-
New Financial Aids For Housing _
Vest pocket summary of new FHA and
VA borrowing (and lending) opportunities
ore covered in this booklet issued by the
Georgia-Pacific Corporation, Portland,
Ore. The bookle t boils several thousand
words into a few brief paragraphs covering major points for quick reference. It
has been checked for correctness by
housing officials.
It was developed
primarily for u se by industry people who
ore bombarded with questions on this
subject of growing importance. Prime
purpose of the booklet is to simplify o
complicated set of new regulations, and
to eliminate some of the confusion resulting from varied interpretations and
va rious new directives that hove followed
their enactment by the Congress ot its
lost session.
-Georgia-Pacific Corporation
Equitable Build ing
Portland 4, Ore.
" The Hardwood Plywood Manual" is
the title of a 50-page, 15,000 word
technical work on hardwood plywood,
written by T . R. Truax for the Hardwood
Plywood Institute. Chapters cover principles of plywood construction, manufacture, kinds, properties, applications, and
fini shing of hardwood plywood. The Appendix covers calculation of dimensional
change due to moisture, calculation of
weight of plywood, basic veneer s tresses,
and calculation of recommended des ign
Tables cover overage
stress values.
strength and related properties of hardwood plywood, recommended loads for
nails and screws in dry hardwood plywood, and physical properties of woods
used in hardwood plywood. Figures cover
typica l hardwood plywood constructions,
rotary and sliced face veneer effects,
methods of ma tching veneers, and hardwood plywood breaking radi us-thickness curves. Copies may be purchased
for $2.50, postpaid, from
- Hardwood Plywood Institute
P. 0 . Box 6246
Arlington 6, Vo.
Treat flattery like cigarette smoke;
inh ale, but don't swallow it.
:!1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111'"
-
=
=
--=
RELY ON
RESERVE
FOR
= COMPLETE
STOCKS
BETTER SERVICE
NAME
FINEST QUALITY
--=
---BRANDS :
: RESERVE SUPPLY of CENTRAL NEW YORK, INC. =
=
SYRACUSE, NEW YORK
=
~111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111a~
the lumber Co-operator, Jan uary, 1962
39
p e,.:1onat notej a bout our
Manufacturer-Wholesaler Friends
Furman Lumbe r Inc., Boston,
M ass., has announced that Russ
Kuiken, well known l umberman in
Montclair, 1 . J., who has operated
the W . S. Probert Wholesale Lumber Company and the R. A. Kuiken
Lumber Company for several years,
has opened an office in Fairla"'m to
represen t Furman Lumber in the
Northern New Jersey area. In addition to the u sual basic items which
he has always handled, Mr. Kuiken
will be handling cargo lumber. Furman Lumber Inc., is well known
for its cargo activities.
In addition to Russ Kuiken, Jim
O 'Brien will con tin ue to serve his
regular customers in New Jersey.
a 14 state area, includes this original
region as well as the L ew England
and l\1iddle Atlantic states.
* * *
Promotion of Arthur M . Barr, Sr.
to vice president sales-marketing has
been ann ou nced by the Filon Plastics Corporation, H awthorne, Cal.
l\llr. Barr, national sales manager for
the past year, previously was divisional sales director in the 1idwestern area. H e has been with
the compan y six years.
* • *
* * *
Charle s E. Martin has been appoin ted Manager- Par titions Systems
for Bestwall Gypsum Company,
1\ rdmore, Pa. As manager, Mr. M artin is in charge of all gypsum
drywall systems activities including
Bestwall H ummer Systems and the
most recent, Steelfast System of gypsum wallboard installation.
* * *
Raymond P.
Birmingham was
elected president
of the Genesee
Reserve Supply,
Inc., R oc h est er ,
N . Y., at a recen t
m ee ti n g of its
Birmingham
Boa rd of Directors. O ther officers
include W elles Griffi th, W alkerbilt
W oodwork, In c., P enn Yan, J. Y., as
Vice P resident; Frederick Stahl,
Rochester Lumber Co., Rochester,
. Y., as T reasurer; Ra y M. Nichols,
N ichols-W yman , Inc., Rochester,
Assistan t Treasurer; and Clin ton R.
Emery, of Strang, Wrigh t, Wiser,
Combs, Shaw and Freeman, Rochester, i . Y., as Secretary.
Carl V\1. Johnston, S. S. C aves
Lumber Co., Holcomb, N . Y., is
chairman of the Board wh ich is composed of Fred R. Dallas, Regal Lumber Co., Falconer, N . Y.; L. Elliott
Howe ll H. Ho ward, Executive
Vice P residen t of Ed.,vard H ines
Lumber Co., Chicago, Ill., has been
elected P resident of the American
Hardboard Association.
Other officers include Vice Presiden t - P aul Shoemaker, M asonite
Corporati on, Chicago, Ill. .. Secretary - Ken H aefner, Superwood
Corporation, Duluth, Minn. . . .
T reasurer - Jack Bolton, U nited
States Gypsum Co., C hicago, Ill....
Assistant Secretarv - Bob Lewis,
Masonite Corpora-tion, Chicag_o, Ill.
Donald Lin ville continues as Execu·
tive Secretary.
Allin Watson
has been appoin ted eastern region
sales manager for
the Kennatrack
.6.
Corp ., Elkh a rt ,
I nd. Previo u s l y,
Wa tson
Mr. \i\latson h ad
served the company as sales represen·
tative in O hio, western Pennsylvania
and upper N ew York state. \/Vatson's new sales territory, comprising
a
PLYWOOD • WHITE FIR
OAK FLOORING • CEDAR
* * •
Fitch, Waterloo Lumber & l iardware, Inc., \i\laterloo, _Y.; and l\Ir.
Birmingham .
Ray Birm ingham, General hnager of the Reserve since its fo undi ng
in 19 52, was formerly G eneral i\1anager of the B.M.D. Cooperative,
Springfield, M ass.; and prior to t hat
served as Educational Director of the
lon heastern Retail Lu mbermens
Association. lie will serve the Reserve both as P resident and General
Ma nager.
* * *
Georgia-Pacific
Corporation,
Portl and. O re., last month o pened a
sales office an d wholesa le bu ilding
materials •Na rehouse in Rochester, .
Y. This is the 73rd such facilit\' in
the corporation's nationwide n et•~·ork
of distribution warehouses. W illiam
P . "Buzz" Smeltzer will be manager
of the Rochester branch wa rehouse.
* * *
Appointment of George T. Johnson, Jr., as promotional assistant to
the dea ler sales manager of the lnsulite Division of Minnesota and
Ontario P aper Co., Minneapolis,
linn., has been announced.
• * *
Walter A. Smith has been elected President and a D irector of the
Formica Corporation; Cincinnati,
Ohio, an American Cyanamid subsidiary. Mr. Smith, who has been
serving as Executive Vice President
of the plastic laminate fi rm since December 1960, succeeds D. T. O 'Conor,
J r., son of Formica's founder.
• • •
The Stanley Works, New Britian, Conn., has agreed to acqu ire S.
. Bridges & Co., Limited. London,
England. Says P residen t H oward L.
Richardson : "The acquisition of the
Bridges company is a further step in
the long term program in developing
and strengthening The Stanley
\Vorks world-wide operations."
S. N. Bridges & Co. Limited is
one of the largest m anu factu rers in
England of electric and pneumatic
power tools.
CALL FURMAN FIRST
IN UP-STATE NEW YORK
Call Harry Furman
SYRACUSE
NEptune 7-9644
Call Collect
40
COpley 7-7716
TWX BS 363
108 MASSACHUSETTS AVE., BOSTON 15,
MASSACHUSETTS
the lumber Co-ope rato r, Janua ry, 1962
The Ruberoid Co., New York,
N. Y., has announced the appointments of Joseph G. Hall as Vice
President for sales of its Building
P roducts Division, and Robert L.
Fisher as vice president for sales of
its Floor Tile Division. At the same
time, the company announced that its
1astic Tile Division will henceforth
be known as the Floor Tile Divison.
Mr. Hall has been
in several sales
managerial positions since joining
the building materials producer in
1950.
Ile was
Han
made sales manager of the company's southwest district in Dallas in 1954, assistant general sales manager of the company
in 1955 and general sales manager in
1959. H e was at one time Education al D irector of the Northeastern
Retail Lumberinens Association .
i\ lr. Fisher joined The Mastic Tile
Corporation of America in 1951 and
served as saJes promotion and advertising manager until 1956 when he
was appointed western divisional
sales manager. In 1959, the year
Ruberoid acquired the business of
Mastic Tile, he was named general
sales · manager of the Mastic Tile
Division.
* * *
Leonard L. Frank, Hicksville,
L. I., N . Y., has been elected President of the National Association
of Home Builders. He succeeds E.
J. Burke, Jr., of San Antonio, T ex.
Other officers include : W. Evans
Buchanan, Rockville, Md., first vice
president: William Blackfield, San
Francisco and H onolulu, vice president and treasurer, and Perry E. Willits, i\1iami, Fla., vice president and
secretary.
T welve national vice presidents for
the 12 newly created geographical
areas also were elected.
• * •
R. Ernest Broderick, SecretaryTreasurer of the
No rth easte rn
L umber Ma nufac1
1 _....l
turers Association,
~
New York, N . Y.,
Broderick
was in au g ura te d
ational C hairman of the Manufacturing Trade Associations Group
of the National Industrial Council
during its anual meeting in New
York City last month .
As C hairman, l\1r. Broderick will
preside over the activities of the
group which is composed of over 140
associations, each of which represents
the lumbe r Co-operator, January, 1962
HARDWOOD FLOORING
Oak-Maple-Birch-Beech
Quality Brands
Unfinished -
Prefinished
Pool or Straight Cars
IT PAYS TO CHECK WITH
'('
PLUNKETT- WEBSTER LUMBER CO., INC.
HEW ROCHELLE, H. Y.
at the national level a specific processing or manufacturing industry.
Mr. Broderick has been SecretaryTreasurer of the N ortheastern Lumber Manufacturers Association since
1939.
* • *
Directors of Minnesota and Ontario Paper Co., Minneapolis,
i\linn., have elected two vice presidents and a new treasurer: R. A.
Campbell, former treasurer, has been
named vice president - paper sales;
and K. G. Macintosh has been
Insulite
elected vice president sales. M r. Macintosh was fo rmerly
dealer sales manager in the company's Insulite division . \V. J. Berg,
marketing manager, will continue
his staff duties in support of the two
new officers.
Walter H. Robilliard, former assistan t treasurer, has been elected
treasurer to succeed Campbell.
* * *
T ony Orlando, president, Reliable
Fence Co., Norwell, Mass., has been
elected president of the Fence Contractors' Association of Greater
Boston.
* * *
Also clecLed to office were George
Severance, ecurity Fence Co., Arlington, Vice President; Frank Mullen, P. ]. Dinn Fence Co., Dorchester, Secretary; and W illiam I I.
Damon, Concord Woodworking Co.,
\Nest Concord, Mass., and Lyndonville, Vermont, Treasurer.
HE 6-8770
The Weyerhaeuser Company has
named Gene T. Skrivan of Chicago,
economist and director of research
for Cahners Publishing Company, to
manager of construction markets for
its expanded W ood Products Division.
In the newly created W eyerhaeuser position, Mr. Skrivan will have
a major role in effecting the company's new marketing program of
tailoring its service and lumber, plywood, manufactured panels and hardwood products to the needs and
wants of end-users.
• * *
Edred L.
Webb, who has
been in charge of ·
speciality sales at
Crossett's Lumber Division of
T h e Crosset t
Company, CrosW ebb
sett, Ark., has been been promoted
to Coordinator of Flakeboard Production-Sales. Before joining C rossett in 1958, Mr. vVcbb was emploved by the U. S . Forest Service
at Carbondale, Ill.
• * *
Shepard & Morse Lumber Company, Boston, Mass., announces
that Walter Wersell, 5 Bretton
Road, Springfield, Mass., now represents the company in the cen tral
Massachus('tts and northern Connecticut a rea .
41
DoiNGS
of the DEALERS
Dealer Promotes Wood
Upon learning of his city's projected school building program,
Arthur Ellis, A. E. Dew & Sons, Inc.,
Canastota, N. Y., contacted the
Northeastern Association for assistance in presenting information about
how wood schools stretch the School
Building D ollar. Through the alert
action of Mr. Ellis and the cooperation of the National Lumber M anufacturers Association, members of the
Canastota school board and Civic
Club listened to a 45-minute program
on the case for the Modern Wood
School presented by Carl Darrow of
NLMA.
• • •
Wintertime Advertising
The Gendron Cash-Way Lumber
Co., Portland, M aine, has been devoting full page newspaper space,
and with much success, to the theme
"Get Set Now For Ole' Cruel Winter".
The ads listed hundreds of items,
all available at Gendron's, that would
help provide more comfort in the
wintry days ahead. Not overlooked
in the pre-holiday advertising were
the many gift items also handled by
the lumber and building material
company.
* * •
New England Hoo-Hoo
On December 19 twelve members
of Hoo-Hoo, representing seven of
the eleven New England H oo-H oo
clubs, met at the Framingham
( Mass.) Country Club to discuss the
possibility of joinil'l& forces in a
WOOD PROMOTION effort to
cover all of New England.
T ul Frederickson, of the National
Lumber Manufacturers Association,
proposed the overall plan and it was
decided to meet again in February
after those present had a chance to
take up the matter with the members
of their individual clubs. In the
meantime a sub-committee will prepare a plan of organization. The
meeting was called by the Supreme
Bojum, George M cKnight.
• • •
Wins Awards
"Builders Showcase", presenting
new homes via television, weekly, in
33 major city areas including Boston,
has won the first place award for
the best merchandising idea for
builders in the annual contest of the
National Association of Home Build42
ers and the Producer's Council, Inc.,
of Washington, D . C.
Produced by Ray-Eye Productions,
Inc., Kansas City, Mo., the show has
been co-sponsored in the Boston area,
for the past two xears, by L. Grossman Sons, Inc., ~uincy, Mass., and
the Gas Companies of Eastern Massachusetts.
Each half hour show is individually tailored to the area in which it
is to be shown, and new homes built
by local contractors are featured. Designed to attract potential home buyers to the locations of new homes displayed, the program has been acclaimed as a public service by prospective owners and contractors alike.
New England builders, whose homes
have appeared on Builders Showcase C hannel 5, Sunday noontimes,
say that house hunters like it because it provides an easy, convenient
way to preview new homes.
During the past two years, at the
rate of eight homes per week, some
600 new homes representing close to
thirteen million dollars worth of construction, have been beamed into the
homes of televiewers, says Grossman's
In addition, on several special occasions, the program has been turned
over to groups such as the H ome
Builders Association of Greater Boston, for the presentation of information on modem building techniques
and research, of interest and value
to buyers and sellers.
• • •
Niagara-Orleans Dealers Meet
Donald Calkins, D . F. Calkins
Lumber Co., Inc., Sanborn, N . Y.,
has been elected C hairman of the
Niagara-Orleans Lumber Dealers Association.
Mr. Calkins succeeds
Frank Ratigan, Wilson Lumber Co.,
Wilson, N. Y. The announcement
was made at a meeting of the association at the Park H otel, Lockport, N .
Y., on November 14.
dore Dlott, Ted Dlott Sash & Door
Co.; Robert S. Driscoll , Shepard &
Morse Lumber Co.
Leamond P. Hartshorn, Anthony
Lumber Co.; Richard E. Hed, Center
Lum ber Co.; Joseph M. Hegarty,
The Elhide Co.; H oyt C. lluffman,
Weyerhaeuser Co.; Donald B. Johansen, Blacker & Holland Lumber Co.;
Morel M. Kessel, Morrell Bldrs. Supply; Paul F. Letsche, Doherty Lumber Co.; Paul A. London, Friend
Lumber Co. of Lowell.
Burton D. Maxwell, The Welch
Co.; Richard P. McDermod, The
Elhide Co.; Kenneth J. Mellor,
Diamond National Corp.; Bernard
Meserve, Diamond National Corp.
Anthony R. Penta, Doherty Lumber Co.; Waldron E. Perkins, Brosco;
Harold G. Persson, Marshall C.
Spring Corp.; James D. Pitt, Center
Lumber Co.; Daniel B. Redmond,
Samuel Knight & Sons; Victor J.
Shaycb, Hutchinson Lumber Co.;
George D. Silverman, Morrell Bldrs.
Supply, and Ronald W. Urquhart,
Insulite Co.
• • •
Maine Dealers Meet
Retail lumber dealers in Maine
met at the Augusta House, Augusta,
Maine, on November 28 to hear
Thomas W . Kelly, Jr., F HA Assistant
Director at Augusta talk on "Profit
in the New Housing Law".
Mr. Kelly also presented a film
strip entitled "Nation's Housing
Goal", which reviewed in considerable detail the entire FHA program from 1949 on. It was an excel lent presentation .
• • •
* • •
Boston Hoo-Hoo Club
The H arry L. Folsom Hoo-H oo
Club No. l3 held its annual "Night
Before" party at the annual convention of the Massachusetts Retail
Lumber Dealers Association on December 1, at the Bradford H otel.
Approximately 150 persons enjoyed
dinner and the show on the Bradford
Roof.
Twentv-seven kittens were initiated into the Order of the Big Black
Cat. They included the following:
John J. Anderson, Armstrong Cork
Co.; Douglas C. Brown, Maine Grafton Lumber Corp.; John J. Can twell,
Mullen Lumber Co.; Louis E. Cook,
Georgia Pacific; Robert E. Dawley,
A. C. Sweezey Lumber Co.; Theo-
Attractive showroom at the Irwin
Lumber Co., Inc., Uniondale, N. Y.
The panel display is enhanced by the
use of Early American antique furniture and accessories. Says Walter
C. I rwin Jr. : 'We find this method
has been a great hel p in displaying
our panels, for it shows how old furniture can blend with modern prefinished wood panels in any type
of home".
the lumber Co-operator, January, 1962
Ontario Building Supply Co.
Rocheste r, N. Y. Corning, N. Y.
os co-spon sor of
Brond Names Foundation
CONFID E NCE
MEMBE R
O F
BRAND®
NAMES
with MASONITE Corp.
distributes othe r quality products
SAKRETE
ORANGEBURG
ARMSTRONG
FIBERGLAS
CONOLITE
Comple te Roofing Mate rials
- Specify Brand Names -
FO U N DA TI O N , INC
"Servi ng Dealers from the Ontario Shore t o Pe nnsytvoniau
Monroe Count y Deale rs
i\' ew officers for the Monroe
County Retail Lumber D ealers Association were elected at a meeting
of that group at the T owne H ouse
Motel, Rochester, N . Y., December
14. F red A. Stahl, Roches ter Lumber Co., Rochester, and Joseph Entress, Coldwa ter Lumber Co., Inc.,
Coldwater, were elected as co-chairmen, while Stanley Willits, W illits
L umber Co. was elected SecretaryTreasurer.
Also on December 14, the Monroe
County dealers en joyed a C hristmas
pa rty at the Towne H ouse Motel
where a good time was h ad by the
40 dealers who attended. Bill M orse,
Wm. B. M orse Lumber Co. and Stan
Willits, W illits Lumber Co. were
co-chairmen of the party.
* * •
Building - Remodeling
Auburndale Lumber Co., Inc.,
Auburndale, M ass. is enlargi ng i ts
offices to make more room for a store
and display area.
Perlet Brothers, I nc., Richland,
. Y., is putting up a new store, doing it in spare time as business permits.
Eliza bethtown Buil ders & Supply,
Inc., Elizabethtown , N. Y. has almost completed its new store.
J. C.
Be rkshire County De alers Meet
Members of the Berkshi re Coun ty
Lumbermens Cl ub met on November
27 at The Yellow Aster on Route 7,
Pittsfield, Mass., to learn about
"Profit in the f ew I lousing Law".
T hree men from the Federal Housing Administration were on hand
to present information on the n ew
regulations and to answer the numerous q uestions that the dealers
wanted answered.
For Joseph W . lVIaguire, FH A
Zone Operations Commissioner for
New England and New York State,
it was a "home-coming", so to speak
for M r. Maguire who has been with
FIlA for 27 years is a native of Pittsfield.
Assisting Mr. Maguire in the evening's program were Richard X.
T yrrell, FH A Acting Director for
l\ Iassachusetts, and Stanley J. Caren,
FI IA C hief of the Loan Section for
Massachusetts.
lt was a most in teresting meeting
and the attendin g dealers received a
lot of in forma tion of the kind that
they could put right to work.
* * •
Thanks To All
O ur sincere thanks to all our
friends who showered us and our
offices with so many attractive Iloli day G reetings, all of which were displayed so that the en tire staff might
enjoy them.
Traffic and Good Will Builder
Does your office use a "copy" machine? If so, here's an idea that
your custmores may thank you for
both verball y and by sending more
h usiness your ·way.
A retail lu mber dealer in I owa
uses it with very pleasant and p rofitable resul ts.
I-Ie invi tes and encourages his
customers to make use of it for such
personal requirements as copying
birth certificates, legal documents,
deeds, wills, etc.
"Naturally, we don't make a sale
e\'ery time somebody uses the machine·', says the dealer, "but business
has i ncreased from happy customers
w ho are spared the expense of having
personal documents reproduced. W e
founJ we have an excellent promotional feature wi th plen ty of sales
impact."
ii1),~:13\J LUMBER COMPANY
Sine. 1895
IRVINGTON-ON- HUDSON, N . Y.
New York Ci ty (LOrraine 2- 8600)
Tel ephon es:
Irv ington (LYric 1-91 00) Scarsda le (3-1 370 )
Nyack (Elmwood 8 -3 384 )
TIDEWATER RED CYPRESS
PECK- ALL GRADES OF PANELING- PICKETS
DOUGLAS FIR
the lum be r Co-ope rator, January, 1962
WEST COAST HEMLOCK
FIR PLYWOOD
43
Lumber Employee
A Brick Collector
Joseph H. Chapman, North H aven, Conn., Manager of the Sash and
Door Department of T he Lampson
Lumber Co., Inc., of New H aven,
has a most unusual hobby and, until
a short time ago, one in which few
of his friends were interested.
Today, because of an idea Joe and
his wife had, all that has changed,
and now the many friends of the
Chapmans admire and envy what
Joe has done with his collection. The
Chapman kitchen now boasts of one
complete wall of '1ettered" bricks
that are laid in the wall so that the
sides containing the manufacturers'
names are exposed. Guests are intrigued at some of the prize items in
Joe's antique brick collection. Some
twenty-five different brick manufacturers are represented, many of them
out of business today.
Several of the bricks in the collection are very old, dating back to
colonial times. Some still show the
marks of the straw on which they
were laid to dry. Others have fingerprints, indicating they were made
long before the dawn of automation.
Mr. Chapman is still interested in
adding bricks of other firms to his
collection, and is now seriously considering making a "lettered" brick
patio his next project.
Fire Test Demonstrates Superiority
Of Heavy Timber Beam
A fire test sponsored by the National Lumber Manufacturers Association and the Timber Engineering
Company of Southwest Research Institute, San Antonio, has demonstrated conclusively that an unprotected heavy timber glulam beam has
more fire resistance than an unprotected rolled structural steel beam.
On June 14 a wood beam and a
steel beam were tested simultaneouslv
under identical fire exposure and
under equal loading conditions. The
wood beam was 7 inches wide, 21
inches deep and was m ade of nominal two-inch lumber, wi thout chemical treatment, and glued together
with a casein adhesive. The rolled
structural steel beam was a 16-inch
deep, wide-flange member weighing
40 pounds per linear foot.
The beams were tested over a span
of 43 feet, 3 inches. Each beam
carried a roof area 6 feet \vide and
43-.l feet long and was loaded wi th
bags of sand to provide 30 pounds per
square foot of roof area plus the
weigh t of the beam and room slab.
Both beams were designed in accordance with accepted engineering practice. Fire exposure was provided
throug h gas burners, and temperaFir Door Standards . . . Printed copies
of a newly esta blished Commercial Standard CS73-6 1 "Old Growth Douglas Fir,
Sitko Spruce, and Western Hem lock
Doors" ore now available, U. S. Deportment of Commerce advises.
Given for the first time ore specifications and layouts for Dutch Doors, Jalousie Doors, Bi-Fold Louver Closet and
Wardrobe Doors, Flat-Slot and ChevronSlot Louver Doors and Blinds, as well as
Two-Section Overhead Garage Doors. The
new stondo rd become effective on March
20, 1961 after having been endorsed by
sufficient individuo I organizations.
A
uniform method of marking each Commercial Standard qual ity door with t he
symbol "CS73-61" is provided for t he
benefi t of consume rs.
Available for 25 cents each from
- The Superintendent of Documents
U. S. Government Printing Office
Washington 25, D. C.
On Housing and Home Finance Agency
Programs . . . . Fact Sheets on Federa l
assistance to communities ore available
on request on the following HHFA Prog rams: The Urban Renewa l Program,
The Urban Planning Assistance Program,
Federal Programs for Housing the Elderly, Senior Citizen Housing Program Direct Loons, Advances for Public Works
Planning, Public Facility Loons, College
Housing Program, and Pu blic Housing.
-Housing and Home
Finance Agency
Wash ington 25, D. C.
44
tures within the test chamber were
regulated to follow the Standard
Time-Temperature Curve recommended by the American Society for
Testing Materials.
Within several minutes after the
gas burners were lighted the steel
beam started to sag and this deformation gradually increased until, at the
end of 29 minutes, it had reached
approximately 36 inches. At the end
of 30 minutes the steel beam with its
roof slab collapsed into the test
chamber.
The glulam wood beam showed
very small deformation even though
exposed to severe fire. At the end of
30 minutes, when the steel beam
dropped, the wood beam was still
supporting its load and its deformation was only 2! inches. After removal from the test structure the
wood beam was sawed through at
about mid-length and showed a
depth of char of approximately -!f
inch on each side and on the bottom.
Thus, after 30 minutes of severe
fire exposure, there remained undamaged approximately 75 percent of
the original cross"section of the wood
beam.
WARNING
CARBON MONOXIDE
is
Colorless
Odorless
Nonirritating
and
DEADLY
It is lighter-than-air, so beware above lu mber piles, on trucks, second
floors and balconies.
T he exhaust you smell is not monoxide. Jt is completely consumed
fuels and oils.
Insist on all truck engines being turned off during loading and unloading operations.
Symptoms: Short, quick breaths; Dull headache, dizziness; Nausea and
flashes before the eyes.
First Aid: Get victim into fresh-air and have him breath deep and relax.
Keep patient warm. Call Doctor.
If patient is not breathing : move him into fresh-air and
administer Mouth-to-Momh Resusitation.
I. Patient's head tilted way back, so windpipe is
straight line to lungs.
2. Holding his nose, blow into mouth 'til his chest rises.
3. Patient will exhale by himself; fill lungs again, repeating 'til patient breathes alone.
the lumber Co-operator, Jan ua ry, 1962
11
You Can FEEL A Good 2x4''
An Associated Press story by Fred Martin reports on
a home being built by a blind man, Leonard Stuhr, at
Aumsville, Oregon.
Stuhr, 43, is blind in one eye and has only shadow
vision in the other; but that hasn't stopped him from
doing the lion's share of work on a one-story, three-bedroom home with the ajd of a loan from Oregon's Veterans
Farm and H ome Loan Proram. He has had to meet
stiff State Veterans Department standards without any
special considerations.
To date, Stuhr has put in windows, sub-flooring, all
of the sheathing and carried up all of the roofing for his
$20,000 house. First, Stuhr said, he bought ready-made
plans. Then his wife, Roberta, took "my fmger and
drew out every line of the plans." Because of this, he
was able to get the entire plan in mind.
Stuhr said he has done all of his own buying of material by feel. I Ie said he has been to about every lu mber yard around and "there is where I have made my big
savings. I get quality. On a 2x4, I went right aut in
the yard and checked them by feel. YOtt can feel a good
2x4."
Stuhr has developed special construction methods to
fit his handicap. ''That's the trouble with blindness," he
explained, "you have to go ahead and figure out guides
to compensate." During the interview, a piece of his
carpenter's rule snapped off, but it didn't bother Stuhr.
"I can't read them anyway." He knows how long the
sections are and works on that basis.
To enlarge a window opening in the sub-siding, Stuhr
checked off the distance, put in nails and nailed up :~
guide board. Then, resting his hand power saw on the
guide board, Stuhr cut just exactly where he wanted in
the sub-siding. H e said he has no trouble hammering
because he sawed off his left thumb accidentally a fe~;v
years ago, so he can't hit it with a hammer. H e sa id
he can tell by the vibrations whether he is driving the
nail straight. Stuhr plans to put up the cedar shake
"
siding "if I can get a straight enough guide .
THE
CiUERNSEY-WESTBROOK
COMPANY
675 Oakwood Ave.
West Hartford, Conn .
WHOLESALE LUMBER
DISTRIBUTORS
Hardwood and Softwood
Lumber - Plywood
Building Specialties
The BLOUNT
Lumber Company
Established 1894
LACONA, N. Y.
T erse Verse
Two fools had cars they thought perfection:
They met one day at an intersection.
Tooted their horns and made connection
A police car carne and made inspection;
An ambulance came and made collection.
All that is left is a recollection.
And two less votes in the next election.
Phone 2301
MANUFACTURERS
WHOLESALERS
-=
;JIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIC
= OO~illill©i]J~
(
-- a
- Lumber Corporation = at
FOR ALL YOUR LUMBER AND
- I
PLYWOOD NEEDS,
DOMESTIC AND IMPORTED
=
-- 0
=
= Coli SUnset 2 -6100- Watertown, New York
:
--
=IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUU';
:i
the lumber Co-ope rator, January, 1962
g
I
YOUR OWN CATALOG, like th e one pictured,
do you worlds of
good in the hands of
thousands of area homeowners ond businessmen.
New soles will be mode
and old accounts stimulated. A catalog of your
own is LASTING advertising.
We' ll design and produce the catalog fo r you
'---..._=-.......,.=~based on your full line of
For more information lumber
and
building
write
materials.
~pt'I'~!!'!'IIJII:P_._ con
THE Dl NGLEY PRESS
6 MORSE STREET
FREEPORT, MAINE
45
Wood Window Slides Se nt To
Arch itectural Colleges
Employees Become More
Agile With Age
The story of wood wind ows - their design , construction, and installation - is be ing presented to arc hitectural stucle n ts in colleges across Lh c coun try.
A series of color slides on stock wood windows h as
been added to the visual a ids library at each of eigh ty
archi tectural colleges. The slides were produced by the
America n \;voocl vVindow I nstitute, a division of Ponderosa Pine Woodwork, and made availa ble to the colleges under the visual aids progra m of the Associa tion of
Collegiate chools of Architecture in cooperation with
Producers Council. T hey are th e first slides on windows
to be included in the Association 's visual a ids program.
The slides illustrate in detail the con str uction of
quality wood wi ndow componen ts, th e importance of
weatherstripping and p reservative trea tment, and the
methods of installing wood wind ows in various types of
wall construction. Also included arc slides on the
American Wood Window In stitute's Seal of Approval
P rogram, under which manufactu rers whose w indows
meet or exceed the D epartment of Commerce's Commercial Standards ( CS-190 for double-hung windows,
CS-204 for awning and other projected units, and
CS-205 for casement units) are licensed to u se the
AWWI Seal.
Each set of th e slides is accompan ied by textu al material for instructors' u sc. A booklet t itled "W ood
Win dows for Good \ Vindows," which reproduces the
slides and descriptive material, will be distributed to
students at each presentation.
What kind of work performance can management
expect from its olde r employees?
A survey by the National Association of 1anufacturcrs points out both desirable and undesirable characteristics of older workers.
CLASSIFIED ADS
POSITION WANTED
Interested in locatin g a position in
management or sal es with a lumber
company or an allied line. During
the last few years have kept close to
construction and woodworking, having managed a plant making wood
louver doors, supervised construction
of residential and fireproof buildings,
and operating my own sma ll construction company. Wide experience
with lumber and building materials
both in the sales and actual application. Interested in promotional, sales
or supervisory work; willing to travel.
Complete resume on r equest. Write
Dept. 1517.
Lumberman with 28 years experien ce to purchase small yard in Vermont or New Hampshire, but will
consider any of New England States.
Write giving full details to Dept.
1510Management position sought by
lumber executive in early 50's- 28
years experience_ Presently employed as executive officer - fully experienced in all phases including managem en t problems, FHA and VA Financing as well as Interim and Conventional Financing. Fully familiar
with "Sweat Equity" program, Prefab promotion and selling background, contacting (houses, garages, remodelin g, etc.). Wants to relocate in New England Area_ Write
for resume of backg round. Dept.
1509.
46
Abse nteeism - Older e mplovees have less casual
absenteeism but more due to illness. Overall , rheir atte ndance records arc about eq ual ro that of youn ger
employeesSafety - O lder employees are less likely to take
chan ces, have be tter safety reco rds than younger workers.
Efficiency - Combination of experience, patience,
and thoroughness en ables olde r workers to match and
often exceed production of you nger people.
Loyalty - Older employees arc less likely to job-hop,
arc more likely to u nderstand management's viewpoint.
Supe rvision - Older employees requi re less supervision, often exert h elpful and informal supervi sion on
younger workers.
Stamina - Older employees have less strength,
dexterity, and speed than you nger worke rs.
Adaptability - O lder employees are slower to accept new methods or direction s beca use of job security
fears.
CO CLUSIO J : D esirable qualities of older em-
ployees greatly exceed undesirable_
Replies should be sent to Department N 11mher listed
c/ o THE LuMBER Co-OPERATOR, 339 East Avenue, Rochester 4,
Pos ition Wanted Assistant to
President or owner, middle aged an d
thoroughly familiar with the operation of a Retail Lumber Yard, contract, and repair work. Would be
gratefu l to join a yard which would
offer an opportunity to increase sales
vol ume- Willing to locate in a ny
area. Can furnish references. Write
Dept_ 1515Lumberman-Accountant-Office manager Eight years R etail, Eleven
Year s Whol esale, Treasurer in present connection Wholesale business,
handling a ll phases accounting, office
managing, purchasing, credits. Prefer locating Rochester, New York or
vicinity. Write Dept_ 1520.
WANTED
TO
-
. Y.
HELP, WANTED
SALES REPRESENTATIVE WANTED FOR EASTERN NEW YORK
AND CE NT RAL WESTERN NEW
ENGLAND_
Service Organizatio n
desires man to call on dealers_ Prefer
man with previous sales experience
in building material industry. E xcellent position with good future for
right man. Travel Allowance and
Fringe Ben efits. Send resume to
Dept- 1516.
FOR
SA L E
For Sale : Diamond T Roll-off Stake
Body Truck, except fo r fenders, body
and motor are in very good co ndition.
Will accept reasonable offer_ Call or
write Large Lumber Co-, 36 Harrison
St., Rochester, N. Y-, Hamilton
6-5640.
BUY
$1,000,000 or more sales volume
WANTED TO BUY small wholesale
lumber company in area of central
New York State desiring to liquidate
or consolidate- Buying company w:ill
retain personnel if possible incl uding
salesmen on commission basis, pl'Ovide sufficient financing and a strong
financial condition, provide billing
office, provide buying power, provide
broad experience in all species of lumber and forest products. Write Dept.
] 519.
Lumb er Yard-good stor age facilities -modern store and s howroom.
Located in good growth area in New
York State. Volume $250,000 up.
Write Dept_ 1508.
Retail Lumber and Hardware Business in Richland, N_ y_ on N. Y. C.
R R. with s iding and 5 acres of land_
Two Automatic oil-fired Standard
Dry Kilns, each kiln will hold 20 M.
feet of 4/ 4 lumber. 15,000 sq. feet
floor space u nder roof. Both lumber yard and store are fully stocked.
Will sell with or without inventory.
Write Dept- 1518.
the lumbe r Co-operator, Janua ry, 1962
Empire State Lumber
Salesmen's Association
News Notes
PRICE
BROS.
EASTERN
Quebec
by Tom Cur ry, 831 Livinston Ave.,
Syracuse 10, N. Y.
H you haven't responded to Bob
Bangert's appeal fo r the H ospitali ty
Room, DO IT N OW - onl y a few
more volunteers and we arc in the
clear.
c.
1475 Broa dway
E. KENNEDY, INC.
Time s Tower Bldg .
New York 36, N.Y.
Telephone BRyant 9 -4B21
- b u y of th e m a n on the j ob-
Roy Briggs reports that the
son born to their daughter on lovember 22 makes him and Dot grandparents for the eleventh time. C an
any of you old timers top that?
- buy of the man on the job -
That wasn't Atwood's brother at
the
~ racuse- otre Dame ga me.
£, crvone knows that his brother's
name is J Tomer and he is still
prospecting for G old in the Klondike.
-
Buying good lumber is not a spectacle or a feast.
It is a predicament. It NEED NOT BE- when you
buy from
NAME BRAND- QUALITY MILLS
through
HOLBROOK LUMBER CO.
P. 0. Box 1 B91
TWX SM 572
Springfield, Moss.
Phon e: REpublic 2-4107 & B
buy of the man on the job-
\i\lord from Phil Bass tells us that
he has retired from U. . Plywood
and is head ing for Florida 'til April.
Jle ~ends his regards to all. And
ours to you, Phil.
-buy of th e man on the job-
A] W ocldn and fnmilv sure arc
glad to be back in the c~ntra l Ne"v
York area. T hey have visited Cooperstown, Corning G lass, Cornell,
Old Forge and the I Iammondsport
and Naples areas. vVonderful weekends in a wonderful part of th e U.S.
-
buy o f the m a n on the job-
Tim Kcnslea ( Bestwall Certainteed ) , a member of long standing,
has been transferred to vVashington,
D. C. Tim says to say hello and
goodbye to his many friends, and
that he hates to leave upstate l ew
York.
- bu y o f t h e man o n th e job -
Another President - Si P ortofee
( M edlin Lumber) - is the president
of the Alpine lloo-H oo Club.
- bu y of th e man on th e job-
\Ve have on hand a few 19611962 calendars and will be glad to
send them to an y dealers who ·would
like to have one.
-
buy o f th e man on tb e job-
John Schumacher w rites that they
ha,·e moved into their new and enlarged offices in Liverpool, and that
"retailer friends an d fri endly competitors are welcome to stop by to
look us over".
- b u y of th e man o n the job-
See you in New York.
the lumbe r Co-operator, January, 1962
465 WASHINGTON AVENUE
NORTH HAVEN, CONNECTICUT
Tele phone:
CEdar 9-1960
Pagoda Roof
"Your
Neighborly
Northeaste rn
Woods" . . . An e xcelle nt presen ta tion
of the " wa rmth beauty, long life and low
upkee p cost o f neighborly Northeastern
woods". The b rochure represents the
first ste p in the Trade Promotion and
Public Relations Prog ra m of the North eastern Lumber Manufacture rs Association for the No rtheastern industry. It
con be a va luab le aid in promoting
Northeastern lumbe r if it is used prope rly. Copies of it ore availa ble for distrib ution by dea le rs . Write to:
- R. E. Broderick,
Execut ive Secre tory
Northeaste rn Lumbe r
Manufac ture rs Associa tion, Inc.
2 7 1 Ma dison Ave.,
Ne w Yo rk 16, N . Y.
New Specifications for V:z inch NailBose Fiberboard Sheathing hove been released by the Insulation Boord Institute .
The specifi cations o re now being distributed by the Fede ral Hou sing Admin·
istrotion to all the ir reg ional off ices a long
with the FHA Use of Materials Bu lletin
No. UM-34 e ntitled "V2- Inc h Fibe rboard
Nail-Bose Sheathing." T he new FHA
Bulle t in become effective Dece mbe r 4 ,
196 1.
The IBI specification also conta ins
YOUR
IMPRINT
GOES
HERE
WRITE FOR
FREE SAMPLE
Danger Flags
L o west P ric e Give Away
ONLY 2 }S¢ eo.
Martingale Paper Ca.
20 31 N . 29th ST.
PHILA., P A.
sect ions on: Testi ng, Insta llation, and
App lica tion of Exte rior Finish. Copies
may be obtai ned by writing:
- R. A. LaCosse, Technical Director
Insu lation Boo rd Institute
Ill W. Washington St .,
Chicago 2, Ill.
" Lumber and W ood Products" Bibliography . . . Latest compila tion of literature, s lides a nd motion pict ures a va ilable
from a ssociations in the lumber indust ry.
Th is edi tion marks the first c hange in
si ze and format, a nd expansion in cooperating associations, thus a wider
va riety of mate rial. Si ng le copies avai la ble free; I Oc per copy in quan tities,
f rom
- No tional Wood Counc il
1319 18th St., N . W. ,
Washing ton 6, D. C .
47
r
Obituaries
--
ESLER M. BERTHOLD, Mayville,
N. Y., died suddenly December 20, at
the Turner Lumber & Ha rdware
Company office in Mayville. Mr.
Berthold recently had sold the company after operating it for severa l
years. He was 57 years of age.
Mr. Betthold was a member of the
Mayville First Methodist Church, the
Mayville Lions Club, the Mayville
Conservation Club, the Braddock Masonic Lodge and the Syria Shrine
Temple of P ittsburgh, Pa.
Surviving, in addition to his wife.
are a son, Robert E. Belthold of
Peoria, Ill.; a daughter; two grandchildren: his mother; four brothers,
Gomer L., Earl D. and J. Crawford
Berthold, all of Pittsburgh, and Mil es
H. Berthold of Ashville.
WILLIAM L. VOGT, senior member of William L. Vogt & Sons Co.,
Geneva, N. Y., died November 26,
1961, after a three-year illness. He
was 86 years of age.
Mr. Vo~t was active in the church,
Masonic lodges and the Rotary Club.
In First Presbyterian Church Mr.
Vogt was president of the Board of
Trustees, as well as an el der of the
church. He was president of Masonic
Temple, Inc., was a member of Ark
Lodge 33, F&AM, of Geneva Chapter,
Royal Arch Masons 36, of Geneva
Commandery 29, Knights Templar,
Damascus Shrine Temple of Rochester and Geneva Rotary Club .
Surviving are his wife; two sons,
Harold and Paul, all of Geneva; a
daughter, six g-randchildt·en, and eight
great-grandchildren.
ADVERTISERS
IN THIS ISSUE
tituck Council No. 34, Jr. O.U.A.M.,
a member of the )fa rratooka Club a
charter mem ber of the Mattituck Fire
Department and a holder of its 50year service award.
Mt· and Mrs. Penny, married June
21, 1911, celebrated their golden wedding anniversary last June.
In addition to hi s wife, he is survived by a daughter, a son, George
L. Penny, III; one sister, a brother,
Arthur H . Penny, and six grandchildren.
LEONARD W. GENDLER, Secretary of the Southbury Building Supply, Inc., Southbury, Conn., died
October 30, 1961.
17
e Babcock-Buffalo Lumbe r Corp. - -- ---
35
o Blount Lumber Company --- -------
45
e Brockway-Smith- Heigh-Lovell Co. - ---- 22
e Classified Advertising ----------- -- -- 46
17
• Creo- Dipt Co., Inc. - --------------
e Dealer Me rchandisi ng Se rvice ---- - --- 13
e Dingley Press, Tho ----------- -- ---- 45
• Everett- Hoban,
Inc. ------------ -- - 11
• Furman Lumber, Inc . -------------
40
e Gue rnsey-Westbrook Co., The -------
45
e Hallock, Delwin R., Inc. ------------ 11
• Harroun Lumber Co. - ---- - --------- 45
e Holbrook Lumb e r Co. --------- - - - --- 47
MAURICE E. COLLINS, head of
the Chicago public relations finn
bearing hi s name, died suddenly December 9, at Evanston, Il1. He was
57 years old.
Mr. Collins was widely known in
the lumber and building industry,
having served as public relations
counsel for a number of trade associations and companies in those fields·
Since 1956 he had also been executive
secretary of the National Kitchen
Cabinet Association.
At the time he entered the publicity field in 1937 he was city edito1·
of the Associated Press in Chicago.
He founded the Maurice E. Collins
Organization in 1954.
Surviving are his wife, a daughter,
a son, and a brother, Julien.
GEORGE L. PENNY, Mattituck,
N. Y., died September 29, 1961, at
the age of 72.
Mr. Penny was born in Peconic.
After schooling in Mattituck and
Riverhead, he entered the lumber and
coal business established by his father in 1892. He was president of
George L. Penny, Inc., which maintain s yards at Mattituck and Greenport.
Mr. Penny was a former director
of the Reserve Supply Corporation of
Min eola; had served on the board of
directors of the North Fork Bank and
Trust Company for many years; was
a former trust ee and elder of the Mat-
C. MARSHALL FORREST, founder and r etired chainnan of the board
of the Pt·att and Forrest Co., Lowell,
Mass., died last month at the age of
88.
Bom in Bristol, N. H., Mr. Forrest
had been a res ident of Lowell most
of his li fe. He was a member of
William North Lodge AF & AM, Mt.
Horeb Royal Arch Chapter, Ahasuet'US Council, R. & S.M., Pilgrim
Commandery, No. 9, Knights T empJar, and Order of the Mystic Shrine
of Boston
H e leaves his wife; two sons,
Charles G. of Lowell and Marshall W.
of Clearwater, Fla.; a daughter, one
s ister; eight grandchildr en and 18
great grandchildren.
Answers to Questions on Page 21
1. About 100. There are approximately I 0,000 board feet of lumher
in the average home, according to the
ational Lumber Manufacturers Association.
2. The covered wood bridges built
in many parts of the United States
throughout the 19th century were,
for obvious reasons, known as "kissing bridges." Wood bridges arc still
being built on secondary roads
throughout the nation . The developmen t of modern preservative chemi-
cals, which protect the structure
against moisture and other weather
damage, have now largely elimi nated
the need to cover wood bridges.
3. 5,000 years. The Aoor. as well
as several wood beams used to sup·
port the roof of the crypt, was in ex·
cellent condition when Egyptologists
opened the tomb.
4. False. Timber growth in the
U ni ted States exceeds timber cut bv
about one-third.
'
5. The towers of that giant 78-yearold spa n rest on submerged piling of
48
e American Motorists Insurance Co.
• Iroquois Door Company -------- - ----
2
e Iroquois Millwork Corp. ------------
2
e Kasson & Ke ller, Inc. --- --------
- 39
• Ke nnedy, C. E., Inc. -------- - ------- 47
e Lee Lime Corporation -- ·-- ---------- 34
• Lumber Mutual Fire
Insurance Co.
-- --- --- - ----------- 51
• Lumba r Mutual Casualty Co. ---- -- -- 23
• Monuacturers Reserve Supply, Inc. ---- 11
co Marsh Wall Products, Inc. ----- - -----
3
• Martingale Paper Co. -------- ------- 47
e Monarch Metal Weatherstrip Corp. --- 52
• National Manufacturing Co. - - -- ----- 9
• No rtheastern Group Insurance Plan --- 31
• Northeastern Retail Lumbe rmens
Association - -------------- - ----• Ontario Building Supply Ca., inc. -- -• Ponelbaard Manufacturing Co., Inc. --• Pennsylvania Lumbermens Mutual
Insurance Co. - --- ---------- - ----• Pacific Coast Lumber Company ----- - -
SO
43
37
51
11
• Plunkett-Webster Lumber Company --- 41
• Potlatch Forests, Inc., Bradley-Southe rn
Division ------- ------ -- - - ----- - - 15
• Redwood Associates ___ - ------- ------ 11
• Reserve Supply of Central
New York, Inc. ___
---- -------- 39
•
•
•
•
•
•
•
Ruberoid Co., The - ----------------She pard & Morse Lumbe r Co. -------Tume r, J . C., Lumber Co. --- -------White Pine Sash Company -- - - ------Wholesale Service Supply Corp. ----- Woodshed Cupola Co., Inc. - - -------Zonolite Company -------- - ------ --
5
19
43
38
21
47
7
timber, which was chosen for its
great strength and durability as well
as economy.
6. Oregon.
7. All. Inside a tree are raw chemicals useful in literallv thousands of
consumer and industrial products.
8. In Nara, Japan. It's known as
the Daibu tsuden of the T od3iji
T emple. Wood's inherent elasticity
helps protect the structure against
earthquake damage.
9. ISO million years.
10. Approximately 100.
the lumber Co-operator, January, 1962
Calendar of Events
N 0 It '.f DE AS T E ltN
IUiTAIL
J.U~IDEil~IENS
339 EAST AVEN UE- ROCH ESTER 4 . N. Y. -TELEPHON E: HAMILTON 6-4510
J A NUARY 1962
Northeastern Soles and Product
Developme nt Institute
Sta te Unive rsity Agricu ltura l and
Technica l Institute, Farmingdale, L. 1.,
N. Y. January 8- 12, 1962
Northea stern Retail Lumbermens
Association
68th Annual Conven tion,
Sto tler Hi lton Hotel, New York City,
January 20 -22, 1962
mremm=-.m.mmmm:u~t:m:w!li1ili~~M·,!li1M~mnmm::oll!
:wnm
Executive Committee ~ws~
President
W il lia m P. Beach
The Lampson Lumber Co., Inc .
Edwa rd J . Hoffman
Edward C. Doherty
Louis F. Kreyer
Wi lliam D. Hal l
Frontier Lumbe r Co., Inc.
Doherty Lumber Co., Inc.
Dykes Lumber Co.
The Wardwell Lumber Co.
Russell L. Fi sh
The Welch Co.
MARCH 1962
Northeastern Creative Kitchen
Training Clinic
Syracuse, N. Y., March 5
Northeastern Home and Property
Improvement Course
New York, N. Y., Ma rch 19-23
Northeastern Lu-Re-Co Clinic
New York, N. Y., March 29-3 1
APR IL 1962
Northeastern Creative Kitchen
Training Clinic
Connecticut, April 16
Chamber of Commerce of the
United States
50th Annual Meeting, Washington,
p. C. , April 29-Moy 2
New Products
35
New Haven, Conn.
Vice Presidents
FEBRUARY 1962
Maple Flooring Manufacturers
Association
65th Annual Meeting, Chicago,
Ill., Feb. 1-2
Northeastern Soles and Product
Development Institute
Univers ity of Massachusetts, Amherst,
Moss., Feb. 12- 16
Northeastern Management Development
Workshop
Univers ity of Massachusetts, Amhe rst,
Moss., Feb. 12- 16
National Woodwork Manufacturers
Association
35th Annua l Mee ting , SheratonCh icago Hotel, Ch icago, Il l. ,
Feb. 13- 14
Northeastern Sales and Merchandising
Management Seminar
Unive rs ity of Massachusetts, Amhe rst,
Moss., Feb. 19-23
. . contin ued from
ASSOCIATION
Buffalo, N. Y.
Roslin da le, Mass.
New York, N. Y.
Bristol, R. I.
Treasurer
Scituate, Mass.
Executive Vice President
Rochester 4 , N. Y.
Horace G. Pie rce
339 East Avenu e
Edwa rd E. Fox
Elmer S. W hite
N. T. Fox Co., Inc.
Finch, Pruyn & Co., Inc.
Paul S. Coll ier
339 East Avenue
Members-at-Large
Portla nd, Maine
Glens Falls, N. Y.
Consultant and Advisor
~~JJt@@.J&
Rochester 4, N. Y.
Directors
~'W®'l~~&Wlfff'#f~#
T erms Expiring January 1962
Chagnon Lumber Co. Inc.
John P. Coakley Sons
Congdon Lumber Co. Inc.
Conklin & Strong , Inc.
Rega l Lumber Co., Inc.
Wore-Butler, Inc.
Pope Lumber Co.
Riverhead Building Supp ly Co.
Diamond Notional Corp.
J . E. Smi th & Co. Inc.
Emile A. Chagnon, Jr.
Robert J. Coakley
Richard A. Congdon
Howard Conklin, Jr.
Fred F. Dal la s
Ge rard J. Giguere
Francis S. Hol t, J r.
Percy V. Ketcha m
Geo rge W. Sanderson
Stee le C. Smith
Nash ua, N. H.
Canton, N. Y.
Rutland, Vermont
Warwick, N. Y.
Falconer, N. Y.
Waterville, Moine
West Roxbury, Moss.
Riverhead, L. 1., N. Y.
Mi lton, Moss.
Wa terbury, Conn.
Terms Expiring January 1963
Robert M. Boker
Stua rt S. Coves, Jr.
Raymond D. Me rri ck
Edward C. Morin
Joseph A. Torrisi
George R. Vo n Voorhis, Jr.
Boker Lumber & Supply Co., Inc. Dryden, N. Y.
Honeoye Falls, N. Y.
S. S. Coves Lumber, Inc.
Holyoke, Mass.
Merrick Lumber Co.
Fulton, N. Y.
Mori n Brothers, Inc.
Lawrence, Moss.
Jackson Lumber Co., Inc.
Fishkill, N. Y.
Van Voorhis Bros., Inc.
Terms Expiring Jamt.ary 1964
Robert J . Beach
Henry J . Maynard, J r.
Joshua A. Ni cke rson
Harry L. Rutla nd
Harvey J . Stowe
Richa rd A. W hite
Rome, N. Y.
Beach Lumber Co.
The Miner & Alexander Lbr. Co. New London, Conn .
Orleans, Mass.
N ickerson Lumber Company
Albany, N. Y.
Rutla nd Lumber Co. Inc.
Bridgeport, Conn.
Burr itt Bui lding Materia ls, Inc.
Cooperstown, N. Y.
Bruce L. Ha ll & Son
11ml!®~~1tW~~-':%lAssociation
Executive Assistant
M. C. "Ben" Boldt
Staff t~~~~~f§AA-~~[C~~..m:~W&:~&..::mmrt!l
Administrative Assistant
John J. Brill, Jr.
Regional Managers
James F. Luby
James E. Dunbar
Donald K. Ludington
Richa rd J . Minard
1440 Beacon St .
I 0 A lder Lon e
1360 N. H igh St.
20 Orange St.
Brook l ine 46, Moss
Liv erpool, N . Y .
East Hoven, Conn .
Man chest er, N. H.
6 17 LOngwood 6- 2854 . .. 315 OLdfield 2-2146 . . . 203 HObart 7-6943 .. . 603 NAtionoi J-4383
For Woodworkers
A new top-qual ity ha nd sow, designed
especia lly for the journeyma n ca rpente r
a nd woodworker, is now bei ng ma nufactured a nd ma rketed by the Disston Di vision, H. K. Porter Compa ny, Inc. ,
Pittsburgh, Po.
Designated os the Disston D- 100, one
of its striking a nd uti lita rian features is
its solid walnut inlaid grip set in a
sturdy a lum inum f rame . The grip set
the lumber Co-operator, January, 1962
in o sturdy aluminum f rame. The grip
is designed to provide the max imum in
comfort and control.
The blade of the 0 - 100 is made from
Disston 's fi nest quality, exclusive thick
backed steel. Each tooth edge is precis ion ground to exactly the some gouge.
Item #333- send coupon
for more Information.
* * *
Extended Headers for Doors
Extended Headers for t heir steel Replacement Cella r Doors ore being introduced at Booth # 11 4 at the Northeaste rn
Convention by the Gordon Monufactu r-
ing Co., Inc., Farmington, Conn . The
12-go. Stee l Headers come in widths of
6%" 9%" and 12%" t o fit all three
door mode ls.
All Gordon door mode ls ore equipped
with a completely new Safety Catch.
Item # 323- send coupon
f o r more information.
See pages 24-32
for Complete Program
of the 68th
Northeastern Annual
Conven'lion
.
~;·
49
T
YOUR
NEW
UT I
SALESMAN
Book of the month
Mailing Service
Now you can hire ... for only pennies a day
. . . an outside salesman who will produce
results by saying the Right Thing at the Right
T ime to the Right People. A salesman that
will carry your message to 1000's of prospective customers ... encouraging them to build
or improve their home.
H e is experienced. He is successful because
he works more than 8 hours a day - day after
day! H e's ready and willing to go to work for
you too . . . n ot on your payroll as an employee, but as a silent partner working day
and night asking for no vacation time or special privileges. His name is WILL SELL and
he is already working for lOO's of retail lumber
dealers like yourseU by going into beauty parlors, doctors offices and waiting rooms of other
business places each month stimulating home
building and home improvement with surprising results.
Let us tell you more about how WILL SELL
can work for you. The Book of the Month
Mailing Service is an outstanding sales promotion opportunity you should not overlook.
Fill out and mail the coupon below for complete information ... No obligation, of course.
You 'll be glad you did.
Northeastern Re tail Lumbermens Association, Inc.
DEALER MERCHANDISING SERVICE
339 East Avenue
Rochester 4 , New York
D
0
Please send me complete information about the Book of the
Month Mailing Service.
Please have a representative call on me.
YOUR
NAM ~-------------------------------------
FI RM NAM ~-------------------------------------ADORES~--------------------------------------
CITY---------------------LON E..-.--STAT~:.------------
339 East Avenue
Rochester 4, N. Y.
Visit the Association Booths, NRLA Convention , The Statler Hilton Hotel, January 20-22, 1962
It's here again-inventory time!
You r physical inventory, of course; but
also yo ur insurance " inventor y."
Now is the time to chec k over, and
carefu lly, the various fo rms of insurance protection vital to the successful
operation of a lum beryard and woodworking plant. A sk yo urself these two
questions: ( 1) Is the amount of m y
coverage adequa te? (2) Is my coverage broad enough?
Your p lant a n d stoc k in ve n tory
s hould answer the first (always ta king
into acco unt today's increased cost of
re placement ) . T he answer to the seco nd lies in the other ris ks-ma ny co nti ngent on th e occurrence of fire- which
cou ld bring heavy, perhaps d isastrous,
loss.
In addition to fi re, you ca n protect
yo ur elf against these potential losses
with suc h cove rages as : Exte nded
Coverage- which reimburses fo r loss.
including loss suffered through windstorm, smo ke, explosion; Busi ness ln-
te r rupt io n- cover in g opera tin g loss
fo llow ing fire; Profi ts-covering loss of
antic ipated, due to a fire ; Removal of
Debris-covering an often costly operation; Rai lroad Proper ty- coveri ng loss
of such proper ty while within your
yard; Transportation-covering cargo
in transi t agai nst specified hazards.
We invi te you to write us- or call collect- and discuss any of these coverages
with us. Now is the ideal time, as you
stand on the threshold of a new year.
Pennsylvania Lumbermens
Mutual Insurance Company
The Lumber Mutual
Fire Insurance Company
PLM Buildi ng, Philadel phia 7, Pa.
632 Beacon Street, Boston 15. Mas-. .
Visit us in BOOTH # 56, NRLA Convention, The Stotler Hilton Hotel, New York City, January 20-22, 1962
EXPERIENCE COUNTS
"Experience is the great teacher" . Monarch has been making
\\'Cathcrstrip for 57 years. This experience has taught us proper d esignproper design, and the experience behind it, has resulted in greater
product durability, constantly improved function, and greater ease of
application. Experience has taught us how to make the highest quality
product at low cost. Why not put Monarch experience to work for you?
MONARCH
METAL WEATHERSTRIP CORPORATI ON
6333 ETZEL AVENUE / S T. LOUIS 33, M ISSOUR I
A'l o11arch produces weatherstrip solely for the leadi11g door a11d wi11dow ma11ujacturers a11d jobbers.