And - Nrla.org

Dear CNYRLDA Member,
I’m presenting to you the 2016 CNYRLDA Member Advertising Program. With great success, our efforts are
being noticed by our members. We are expanding our efforts to include both Spring and Fall TV runs.
New for 2016 will be a series of debate ads featuring the strengths of the independent retail lumber yards and
home centers in comparison to our larger competitors. The TV commercials focus on our expert service, trained
employees, project assistance, competitive pricing, and community support.
In addition, our website www.localbuildingmaterials.com is being revamped to offer greater value and visibility
to the consumer (contractors and DIY). It will offer more information and lend itself to even greater website
search engine optimization (SEO). Our goal is that when consumers research any of the products that we carry
(decking, lumber, millwork, hardware, building materials, fasteners, etc.) they will see our site near or at the top
of the search list. Ultimately they will easily find our site in their product research and then be directed to your
website.
CNYRLDA has pre-purchased huge blocks of airtime and is, again, subsidizing the efforts to make the program
even more affordable for members. Ultimately, you are getting double the airtime (along with professionally
produced commercials) than you can on your own.
Your cost is only $1200
Includes: Spring run, Fall run, and Website
Please fax back your commitment form (attached) TODAY!
We hope that you will support our effort and take advantage of this great opportunity. By working together, we
can make a difference! If you have any questions, please don’t hesitate to call NRLA’s Steve Ciccone at (585)
455-6515.
Thanks Again,
Jaime Giarrusso
Giarrusso Building Supply
President, CNYRLDA
Time Warner Cable Media Coverage Map
Syracuse Zone
Binghamton Zone
Foland Lumber Company
Home Central
Belknap Lumber Inc.
Greene’s Ace Home Center
Southern Tier Hardwood Sales
88 B.C. Building Supplies, Inc.
B.H. Tracy & Sons
Giarruso Building Supplies Inc.
T&K Lumber Company Inc.
Cazenovia Lumber & Oil Co., Inc.
Liverpool Lumber Company Inc.
Tully Building Supply Inc.
Utica Ilion Zone
Cavo Builders’ Supplies Inc.
JAY-K Independent Lumber Corp.
Turner Lumber Company
Elmira Corning Zone
Linn S. Chapel Inc.
Auburn Oswego Zone
Deaton’s Building & Home Ctr.
Burke’s Do It Best Home Center
Ithaca Cortland Zone
Baker-Miller Lumber Inc.
J.T.S. Lumber Inc.
Millspaugh Brothers Inc.
Cincinnatus Home Center
Rome Oneida Zone
Chittenango Lumber Co., & Marvin Design Gallery
Cooly’s Do It Best Home Ctr.
Kime Hardware, Inc.
Rome General Lumber Company
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George Lumber & Bldg. Mtls.
Lincoln Davies Company Inc.
CNYRLDA 2016
Advertising Program Commitment Form
PLEASE RETURN BY March 31
Highlights:
-
Spring and Fall runs. April and May - September and October
Professionally produced TV commercials highlighting reasons to shop with us
Group rate discount that affords members to advertise at a discount
CNYRLDA is subsidizing program in addition to already discounted rates
5000 prime time ad placements in total
Your ads will run in specific demographics (ESPN, local news, Discovery, FX, HGTV)
Your company will be tagged with another member in your zone throughout the run
Your company will be listed on www.localbuildingmaterials.com
You will be supporting the effort to encourage people to buy local instead of from the boxes
Cost is only $700 per run or $1200 for both
Yes, I agree to participate in the CNYRLDA 2016 Advertising Campaign and understand that I will be
billed for each zone at the start of the run.
Company Name:_________________________________________
Pre-Commitment Special ($1200 for Fall and Spring Runs)
Spring Run Only ($700 with $700 Fall run to be offered later)
Zone(s) to Advertise:______________________________________
Authorized Contact:_______________________________________
Signature:_______________________________________________
Please return form to:
CNYRLDA
c/o Donna Berger
585 North Greenbush Rd.
Rensselaer, NY 12144
Or fax to: 518-880-6345