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2016
MEDIA KIT
G
L PURPOSE TRAININ
DOKKEN ON DUA
NOVEMBER 2014
SUE
WL IS
TERFO
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!
D
& WIL
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4 | VOL
NUMBER
33 |
8
| VOLUME 33 | NUMBER
SALUTING OUR SEN
IORS!
GUNDOGMAG.COM
GUNDOGMAG.COM
WET
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| VOLUME 34 | NUMBER
1
ANNU
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SPORTDOG’S
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S & R DS
ETRIE
VERS
35 YEARS AND GOING STRONG!
For three and a half decades GUN DOG has reigned as North America’s premier
sporting dog publication, the only magazine devoted to all breeds of sporting dogs—
pointers, setters, retrievers, versatiles and spaniels. No other magazine provides such
comprehensive coverage of these hard-driving performers, and no other magazine
appeals to a wider demographic of upland gamebird and waterfowl hunters.
These are people who spend a great amount of time—and money—living with,
training and hunting over their dogs. To enhance this relationship, each issue of GUN
DOG features breed articles, the latest information on canine medicine, nutrition
and new products, hunting stories emphasizing the dog’s role in the field, and numerous training articles showcasing the proven techniques and equipment developed
and utilized by professional and amateur trainers throughout the country.
www.gundogmag.com
NA B
34 |
NUMBER
YEARS
1981–2016
DECEMBER 2014/JANUA
6
R 201
OCTOBE
35
2
A Voice In The Field
Whether it’s a duck marsh at dawn, a pheasant drive
in the Dakotas, a plantation quail hunt in the Deep
South or a rugged excursion for chukars in the Mountain West, GUN DOG is there. If it’s a gamebird and
it’s hunted with dogs, we cover it, and we do so with
authority. GUN DOG writers are lifelong hunters and
trainers who do what they write about, and they bring
many decades of experience to their assignments.
Our regular contributors include:
Bob West
n Dr. Ed Bailey
nJohn Holcomb, DVM
nJoe Arnette
nDave Carty
n Chad Mason
nJohn McGonigle
nJerry Thoms
n John M. Taylor
nSteve Gash
n M.J. Nelson
nP.J. Reilly
n Mark Romanack
nBrad Fitzpatrick
n Mike Marsh
nTyler Shoberg
n
In Every Issue
Shotgun Review.
An in-depth, two-page illustrated
review of a new model of shotgun, written by noted
authorities like John M. Taylor, Steve Gash, Brad Fitzpatrick and others. Includes a specifications chart and corresponding information on the brand of ammo and loads
used during tests.
Sporting Dog Forum.
A single-page feature on a canine
health-related topic of general interest to all gun dog
owners. Topics include nutritional needs during hunting
season and the off-season, pre-season conditioning, field
first aid, eye and ear care, travel considerations, foot and
coat care, senior care, hydration and overheating, etc.
Guns & Gear.
Compiled by the publisher and the
editors, this page showcases the newest products of our
advertisers—guns, loads, e-collars and other training
equipment, training DVDs, dog food, nutrition supplements, hunting apparel, etc.
Spotlight.
John Holcomb, DVM, answers reader
questions regarding various ailments and injuries suffered
by sporting dogs; many of his responses include specific
treatment recommendations and the names of related
products—from flea and tick control to heartworm
preventative to arthritis relief to suggested foods and
dietary supplements for all life stages and performance
levels.
Point, Retrieve and Flush.
Guns & G
ear
ST GEAR
| By Joe Ge
nzel
D HU
FOR BIR
NTERS
LOVELY
LADY
The talk
of SHOT
Show, Syr
the only
en is
brand buil
t top
exclusively
for women, to bottom
a “light”
not just with
model with
slightly sho
ened len
gth of pul
rtl. The sto
built with
ck
is
a heel dro
p that com
pensates
for women’s
longer nec
for instanc
ks,
e. The 20-g
auge Tem
Light is
a gorgeo
pio
us O/U
over five
at just
pounds—a
machine
bird killi
ng
with
swoon. Don looks to make
her
’t miss the
of semi-au
ir new line
tos too.
syrenusa.co
m
Veterina
ry Clinic
Sporting
Dog Foru
m
| By John Ho
lcomb, DVM
rty
Everyone wants to see his or her dog in
the magazine, and this department offers that chance—
it’s a favorite with readers because it’s comprised entirely of their photos of their dogs and puppies at home
or in the field, plus a brief “bio” of each.
Snap Shots.
These three departments
are devoted to each of the designated type of sporting
dog—pointers, retrievers and spaniels. Primary focus is
on training and numerous references to training products
are included—e-collars, beeper/locator collars, GPS
tracking units, training dummies and bird launchers.
Joe Arnette wraps up each issue with
a one-page “reflection” piece—sometimes humorous,
sometimes nostalgic, sometimes bittersweet…and always
compelling.
Parting Shots.
Dr. Ed Bailey, coauthor of The Training and Care of the Versatile Hunting Dog,
Training & Behavior Problems.
Point | By
Dave
| By Dave Ca
Well-known professional trainer
Bob West discusses various training techniques, hunting
strategies, health concerns, feeding recommendations and
travel tips based on his many years of experience with
all breeds of sporting dogs.
Notes from the Field.
A two-page illustrated profile of one of the
“giants” in the modern sporting dog world—an outstanding breeder, trainer or marketer, an innovative product
designer, a cutting edge shotgun developer, a leading
ammunition manufacturer or a top-drawer outfitter.
Veterinary Clinic.
THE LATE
tackles reader questions on various field- and home-related issues and recommends specific training techniques
and products he has found useful—everything from
training equipment to dog crates and puppy housebreaking aids.
Retrieve
| By
Carty
Chad Maso
n
Flush | By
John
McGonigle
PRESEN
TED BY
Shotgun
Training
Snap Sh
Parting Sh
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& Behavi
ots | From
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sh
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ure
lard
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But I dig
at dactieveone
—as ndg Eur
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e so
him may nottrie
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that’s best.
em
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n is,
se his
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many thingsmy grandfather and, bescau
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s and pinpen
opeinfl
nat
in
and“fad
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witbes
e its cou
y else
n the
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We capture
p. Ma
r guitode’s
recommenda stioery
letnam
per
h evinails to
rek.com
u- pagites com
o- e words
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pigeon
to be sur
at is. your
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her nds
bery . For months, she ural reShould
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d so ma
break your ress.app
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mo wardinER
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ghctic
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n asio
eve
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etrai
usin pig, eon
thealit
happy
elu de my Althoupra
, and
ut 10
ly to
rebehan
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wal
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years, it is old and battered by like
the fade
I’ves madeaheasadwel
occ
mawin
y wil
andl.toIn his
andour
thinabo
retrieved
dummy and
othIinsi
ny
mofor
fordo
kes gsen
plenty of
y.” l always
If, in his bes rest.
andd petthe
feet re inform
er
k you
genlad
re dog
es, as
pointer?earancyou
right mome
ce-Can ing
hunt next tion onIt allo
atio
ninKat
nalto doLab
tly y shootees when
gra sp, Ov
tharad
se to
the
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running sho ks with recent minima
dled
n,
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r pup
beh
more than
the
misses) with memorable kill
alsirtonee
him
t. For
if you thin
dea
rou
de
avio
goi
Thi
a
it.
Wh
t
fall
the
rew
My
nt.
lear
d
big
is
wh
nds
lea
ng
inte
s
r.
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allo
ada
our
ceAny
We
bird
er
?
rter
jus
se
dril
en
sho
ano
ile
She
cho
rne
ard
ned
rs
ans
awa
ds,”
and
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wit
or
res
the
non
rt
w
gee
a
t
nos
had
it
my
l
l
goo
s
pup
to
k
ts (and
and
I thre
ther man’s
the VIRB
wer
cam reco
colaete
d to go inis where you to stop on
had
relic from
is a lingerin
akt, it is tim
y fromhin
distances in
with firm
of the
cam
my
abohim
she
yea
e, the
retire
sters,
-na tiv
d dog wil
reached the trainin se. about
ut I am
rieman
said.
Most of our where
than comi
a movinisg
rds in 108
this year.
s y man
himflush pup
qua
she can see
life.
The
nes and
you hunt, : that
affethe
g re
pigeeons, she e time to shoot plan w.
Lobdep
ensure pup’s smelling a n’t
rtering pat but on see
our yard
of the
rem
ctioonl
through covmin derstohav
seedog
roae mintat
myds,experinotgun
g dog
sticend
t no
This action
0p HD and
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are
ufacpas
on t.what mouth of
n. y par tchu
emseve
Ol d gea
gIn bir
the ran
k bys boa
huntingitislives. But l hundec
see., notsosme
shotgun
deepspo rtin
does birdthis
tur-t. Thesem
brannce
how mu
of kars sand
she
pigks.
rodwil
bird,
tern suits youing
ted
the s that I“It’s
retrieved eve
Hu
flat ground
eon
enc
ucel d thearm
ers wothe
basic mo
mounts to
shooter in
n. ter
The
barrel, rea
donlike
one.
ch
eve now
somuse
on fairlyif it has aisiomat
Of course, with that fina
scei-au
ANSWER
how much
way, pen-rea and that smell a cer tain
’t enjoy, and
tos.bond wit
nt tos
Wee,
men.pasSom
ewh
bycou
me
rneyou
/wood
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hun
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worn-soft r hol ds our his tor
your
trai g in ns can be
I find it imp of
blossso
You
plaldcing dea
ry one of
The next .thin
lly anywhe
n run
d thro
il motor and the
ld be
hop
t, den
t. e of the fire
including
are ning quall. And letting
he still love tholse, too. So I decided
do
for
d atforunder-r
and Go-Devry
you’rechuwil
this, dog
m or the
:
fiveinover/u dels: two
ing
nce
ugh
h its ownerhunt.cha
would hat
y.
can
pup
eh,” shenin
many poi
ossibee
re you wan head,
variati
that hard-c
The dist
birdher
se effo
as epr
with.
blen tomar
scents the
the que
se
sbre
min
turaqu
il atbird
vegetaling
tic
that Imu
som
she did
food and birred and fed commercia
nders with
the rts
toak her, and
s atcha
he ese
hernCan
ds or glive
ons
old gear,
lect
not to forc
al”atic
d—for
e to
, it wilSol be
es.ntin
rip markin vas vest, each stai A
retunte
s of
scent
disc
three mo
run dwitbir
the
in pro
ure(ph
retrieveinr actu
t it too, If you
tionto put upse mat“na
ginard
har
it’sspo
Dogmedog
and Wi-Fi
ch
rnsd, pick
ebi
havsug
the
adiaeon
e’s gam
d useas statretr
distanc
allysom
whrtin
rds
e gesItstest
not
n ma
but werbec
es- worthe
ld, but
at g and hun
sucecessful,The
acc
nthns old
the older dog was always
the grip isa
to hunt? –R stion is to huntshe
s itbab
want him to
e h wan
juste tha
capabilities ging bird dog. It
conretu
uld hav
thaed
uplyand
, “ifenyou
tur
traditional that wo
work in themore amenable
ants orieve
e dism
r myally
tribrns
t cou
shock like ds in some deg reeablel . A ducg an event, is not rep n or
or retrieved during her first season,
packrat. Mo not
birdspa
y oft
niel
but mo
t:led
rsil)
thents.
ausal.
and quarte
uted to to
has GPS wit
t pup
to team
ting.
omdesent
an honove
s and
imirtatiyou
dogbec
are
old
. To start
the button
to
e
M
sho
have the bes
stal
hig
qua
so
’s
I
er
st
ver
out
you
“Pin
ot
h-t
be
am
she
hea
fiel
the
and
estof
I
ng
this
eve
y
stly
boa
lace
h
ech
.
kno
k
Syr
use
k
pop
a
d.
resp
was
Rep
reco
aut
call
and
to-G
ry
.
it and
back acrosscompet
moorespowo
rds. ThoseBut reliabl ing, you’reod nat genwhi
field. That
en says
w you
forward.
I hanthe
XLR5
ularare
t life
bird I shot.
ect to his orth
, marred by
lely he’s retr d, butladi
eat
rding just
vegetation
es.reLabrador and if you
of shr
But having
But som
items becaus , was
g on
with thr
geaink
go in on whe birds she lear nedof gritty mu
the said
rtin
ir mo
the
rngamo
r bec
goes for
mat
garmin.com
to spe
drill,
hence cranial
older
the
she didside
the ing wit
slide you cou
e churieving done.”ura
it”omes,
l.eral
piec
tto.cial
are and
seasons
dele, and the semiopedic health,
an indoor s
to
This isitpre
han ds andm
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golddril
tuothe
laws ten
witbir
nt afte
do the
e specific ievus Tem
anc,ebut
ld con
en lretrhap
doggy bra ething got into her litt
highly producare the foundation s of ret
use
h pup
enuatous
ds,’s but
more
ckled,, but
them: peo e ofingwh
shehstill had h the
is tty
the she
erndingtothei
travays
r nfieple
to eac
dead or crip n they were shot, eithits original d and water, transce
berespecia
to rep
pio,diffi
is link
dog isn’t
dow
ieve
kin
work,
els eas
when
dis-lace. gun
joint space . It alw
a dou
tersfollgovfor
rsnts
these we
y. ugh
d, soofbethesurhun
usin
in the sum
of a
thro
ed you
cultble-barrele sumpTheythe
tely
ple
tive
le
ld.
e
You should sider not hunting him
poi
n’t
g
cha
to
lly
nds
pur
to
a
er
was
Har
and
foo
cau
ple
com
can
live
nge
goo
thin
pos
Sho
re
A
d
.
On
ght
.
d-u
and
ann
her
min
d,
fem
dea
a
pla
Wh
me
web that feed
ow them.ale handler
hinsigh
be me
d matches
pigeon
e in the han
kcom
oting at
ma
Liv
tions and fulfi
eces
all are sign a second-ge
on to scent
oyisng,
abofor
dons
d-bogg
first and
r betwe
d field
absolutely kee
at aftewas
out
ser, iou
.
her to charge
; exp
ut it.
che
ssy and
fit tha
The
table familia sed gear has
like,bac
side (caudal) atta
ectta-did ititem
r reallydiret tot make sur
to the
Whe en
ds
s, and hav
als to
-flyinge pige
correct han k
fress.hly-kill
“light.” He
was not poi she
pointing.
wel
ure has a lim
eno
p his weight
ents;div
laughing mat lowand
pupyou
Sep tem ber second seasons. Wh en
ducks. Ou ling number s of div s
k-l, childreinn. sut
rity that new
deg ree, vig llmnew
rigshtlack
doictly
edgelike
doehun
and
few pieces, neration caller. An of
frozdiv
edrmo
chifem
isioton aoflarg
ng dowrais
nting but stalrace
s notted her
pigeusly
of the
en ers
ldren,
is no
is a. Gear,
ited lifespa
She also learright in.
r host had
e
Annth
ter wh
pigeon
ons popular with e becom
ing
en
bone).
rol led aro
Caee sar Gu
d s).
nfieedldphe
nettes
mo
Finally, the d
theghy nee(as
da
like the old
SM
supplement should have the join
cat
en
s
on
fact
ur (thi
Fab
all
like
pan
afte
kin
n
a
the
dec
Oc
dur
,
and
pen
rea
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told
of
wom
OO
asan
valu
hav
wom
ion
ned
yes
g
r
tob
erin
fine
ir
ided
It
und
ing
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che
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my
like
his
e
TH
pau
ts,
ed
terd
us
call
wil
pro
en.
to
er cold
is in the wat dog traicom
their use
en have bee
to charge in
Wincheste
is and
r
, she ’d
frie
retrieving was
thatt was like
per
OPERA
of
sing to pou
a
ed son
cherished
ays.
but bykno
because by
nds,TOR Th
Syral
the quail wh firs
the shoulder“po
en. I assu
is astat
The caudal isn’t allo per place and wh
r,
thew time it l break dow
(and
n an import In
your vet andDasuquin as directed t
collars
ger.sion
fast the collective
hun
softus-sho
nce on the
chasing
ofn,her job des
rafts of can snaps that brought late
per mis
a goo
namedra
no
Theonplunin
mudroom Dog the
e
t theper
me
byotin
d fit,
isped
thatexperie
way
ant
a play
by
wifhaps ove
does the join
ckylast(gethe
g gasdog she had ting her with the oldyear—its forearm scars of yestervast
and
oveon
hooks“sire
cription. On longer part
Most of thocapat
of operated XLR5
suleis has
angle of the a
the
e wed
opposite pat cru
old. So now en she was 12 weeks
r thetim
autnce
lays. in
o ava
aren,”wowh
lievers as nee non-steroidal pain
areciat
a lon
the only spe vasbacks, but they wer
rise ofe’sthe rlooked) force behind
smo
Lat
er
s,
All
soft
sca
one
t
to
ilab
se
add
pin
and
in
e.
e
the
oth
sem
rre
rn
g
).
trai
com
day,
con
ich
wor
and
tern
On
ress
c
le
g
str
ed
d
eno
she
out
ined
recer
han
wit
is
eno
d
pet
afte
ly
ing
ed
by grip
. The two
stre ed cha
Labrador retr
ugh
, loo
birds that wer
ded.
ns
knows tha
h either a
oilysely defi
the30e to get the
r
ds, sto ck
during houlimit the cra
ugh to hel
of refusals,
n isinch
“X” or cross
wh
eno
our warm cies in short supply dur e
a lot of exp spaniels will have
Evened
so ntre
it bar
next to use tch“en
t birds
He should
ich
p ugh
parrel.
thinss”the
scratc hes,
n top
sebreaking, nial drawer
iever to
etc hed wit as -ofan
t ofThe
“If you
an the-lin
ory aare
lcre
and pleasan
had
erience wit
takate
ing
us.test gun 28- or
and flat out e down. She goes fast
“beguiling
e mo
stifle.wil
30-einch
motion.progra . I put her on a for I’d had
cruciate is in the
st dogThe
gear,barwhe
month
thesh
has wom
t stay.
h pigeons,
If memo
toss them less. But I could no mo
maintain mu have light exercise
oono
re are
sweat of itsreceiver eroded by h
a diffan.”
because she
caudal
s sevTP
rel,nand
ce-bre
s, The
m the
t ov
not sev
ere just rall
eraLO
newit, seemed had the
so
to
surer
than I cou
l , tibial plat
scle strengt
the
ost
there first.
era
prises
a pro
myfordo
cranial cruciatrarely
the sen
what
reliable and next day. She’s beeak
that mornin ry ser ves, I shot a lim
up you
it, a generic nt ove
aside the gun
righse
to have
flexibilRE
ks,eot
ld have casre
y, is a mo eau leveling
getn antiqu shooter—are far mo
m.
he
youble
IEVER
h and join
She doesn’t wants to tha
pupg’s
t heft
r dril
desom
Theel weetec
’s
abo
.
ma
ity,TR
pite
g,
he
Set
ls
ent
re
e
and
loo
y
ut
it
n
all
CA
and
liga
and
ad
re
hav
e
tri
hus
k,
t
t
dra
re
dog
how
was
too
RR
me
inte
feel, and sme
know
discourage Y-ALL
iastic
go, to
kes. My bag
while
s that wore
n’t muzzle
read. hnical surger
ls of
sisted of five
blank slate
Izzy was just
tib ia to pre
to hunt bec
nse andI hear a lot
Butntonc
If you r eving
when, like
anc
movement
yoit.u’re do
e hor
ll—
conthe
dogs sthe
ause she dep quiteYes, the old pum a sportsman.
y. The tibi
of talk—a ever since.
t itnyfro
are hou
wit
on you
like jumpin explosive
It’s nots,eas
abo
and two Bar lesser scaup, a bufflehe
season flaw dog we nt throug
when this pho 8 weeks old and
acquire the that requires years a
h rok
forward in venma
old and wea the collars, they gre m
a bon
lot of talk—
p gun is
mple
endano
seb
peo
back of
playringold
moare
cutut pointin
ed ther age. But
h last ne.”
y
er dog
less
vinsur
en,e saw to allow a is retr
respecthow
with
g prithe
truspe
All duc
her .first
toJere
ck.ndito make ga into
youa’re
to the
shek kno
hunt occurr row’s goldeneyes. Thaad
Do ing dri ly, count yourself luck
She is spunky to was taken by
touch. If a histor y of a per sonto
goodthe
I am tied to from
runmyfast
rotation of ievers. At g dogs that are natura
weak and ry. Their leather may w
sed top
the stifle
mufem
gun dog
of the tibi
by just
ch urfun
wingwsme
PHOT
Butthe
ismories
Dau, sget
whethe
ng most
it by
underg
of its
if he
thederD
n y are
of Pow
O SU
re firs
a, and
wasand
heftBM
training ses mogreat, esp
aro
trained 25 this point, after hav l
seems like ed a decade ago, but t
though. Thills wil l stil l hel p pupy.
Flood, Sun , fearless and on
holdtoit hav
the stamp piece of equipment lackal
oes
but the menameplates unreadablbe
field
mythe
undpre
a pur
in ISS
wh
chaios.
ayt,Stud
a sma
dogtruc
. All
at she
in the
lly
e ball
rgehan
ssuhun
ION
hunt him
Prairie, Wis
, I k.wou
andpref
of its owner
re ting
ll boy
only yester
s is the tim
to
ing
in ds We
or 30 dog
ent. ecia
of ene
it
canrgy.see—Pe
e new positio platingdec
mories the
,
s
s vem
GU’sIDELIN
and breeds
rec
e,
running
If wee
er alle
con
andbag
stillrythsion
to work
in one
the
to ifliga
gue
hol
Takld
wit
or
d
,
ang
like
sin
s
goo
day
e
es
tale
e
wo
foll
st
it
bet
wh
ade
I
in
h
y
n.
to
eve
with
le
ter
ES
is
pup
of
.
am
d
rk
a
con
ow
are
the
a
s
at
The
me
the
I was
rem
ofbre
fix
digitrig
dogs rem
Ben
crippled
& Julie
of inal
and hun ted
wo rth me
orig
smells int
hanisd tor
had
nt
tain of
n
thed top of
with the
tibi
al imag
caution
last
new
its use.
ing you
a can
this list
in nhand nat
uedes (not
s.ude
and
traied
incl
asu red onl ote,
owma
doz
ammunition. elli and Federal Premiu a
hand signals. in quartering or takiany
GSsPsbum
by print
dollars.
nerpre
pup be
- from
endlesswith
the-out
witura
Old doesn’t ain clear.
’s kit
I don’t thin bird.
areper
nee
nua
s,llyand
s), or
h the
forHar
sho
defi
dner
lly irpreven the tibia helps to ens more, my attiove r ten s of
y in
wadrd.Cor
eniphot
tgu Cellular Pho
ng
the top
nitevas
motha
s, can
gmo print
from film came
necessarily
ly not
vedt temmo
Thi
as. sWh
ible10
ma
we were the It was mid-October, m
If you are
t cra nia l dra prove it to
tude is this
Additionall
age, nes
mo
An d tha
dumin
kes ent
dog
e,swhi
bredish
pistol grip
y is theras.ent n’s
per
problems had k you would have any
vem
imply great
but
eds and
mie
mostis of
ament
vem
Images too
ch
itting print
to hav
ent
and
re to test Ben
nia
:
problem
weHe
con
so subm
.
l ient
compresse how muThe
callthe
moere.
r re’s me.
send them
coa
ven
drawe asand
s, please ire
ch mot
cruciat s, acra
hard
edm greatThe
new M2 Com
kinds of cov y, if pup avoided cer
sharply wit t dif fer enc e con tra
s. core
of the
Poor imaghol
wel
her-dau
If -bra
y re-c
Did my
to usrsel
d.nsion
and first tau you trained her alon
frieTTA
e dime
“Old d”
useghte
to scan
r dog
wh
nds,, tibi
nds.com
- itl. me ans
ligament hascollraps
r the
h the intima
sts
r duo
, to: hec
Shotgra
forTech wit elli’s thenwas overwe e
and stays oveyou
y of gre
Morjack
Snapkered?
s, Gndf
ght her the
ganets,
un ath
Caroased
pointing bre at I’ve learned: Mo
then-new
this can also er, especially heavy covtain
the
al tuberosity
er’s
pants havs e shir ts,
DoG
Comves
lyn (left
cy of handcoled, rain
tor nTh
h Federal’s
ight
at the
ptontssho
Maghan
rwe
men
obe
said
boo
and
)
d
Box
azine
Hig
and
ight
die
ts
t,
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er,
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st
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and
y
our
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ot
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h
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nce
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Min
ics
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also
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anc
the
Syre
De
in
stab
3,
and
having the
h grooves and
hunting
d now usin
Des
joint re’s
of Digit
and
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Right On Point And Delivering To Hand…
The average GUN DOG reader is anything but “average.” Our latest reader survey shows
that the typical GUN DOG reader:
• Owns two dogs and six shotguns
• Hunts upland gamebirds 22 days and/or waterfowl 19 days each season
• Has been doing so for 20 years.
Two thirds of those readers travel out of state to hunt to hunt each year—these are people
who are dedicated to their sport and to their dogs, and they are quite willing to “go the
extra mile” to increase their hunting opportunities.
They’re also willing to put their money where their passion lies. Readers annually spend:
• $36 million on dog food
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• $13 million on training equipment--85 percent of them own e-collars.
• Four hours a week training their own dogs, and half have also had their
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GUN DOG delivers a target audience of hard-core bird hunters whose passion is going
afield with well-trained dogs. Our writers provide editorial content specifically aimed at
making our readers better owners, trainers and hunters, and in turn, our readers have
made GUN DOG the number one sporting dog publication in North America.
Shotguns & Destinations
While GUN DOG is all about the appreciation
and practical use of stylish, productive working
dogs, to develop the story fully we also highlight
great hunting destinations—both public and
private—across North America, and the tools of
the hunting trade.
© TOM MARTINEAU / THERAWSPIRIT.COM
Shotguns and ammo-related editorial are regularly featured with special emphasis on delivering
the latest and the greatest at the onset of the key
third quarter. Throughout the year, shotguns and
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“Shotgun Review” department, written by top
authorities of the shooting industry.
DEDICATED WATERFOWL SECTION
Because duck and goose populations are currently at an all-time high
and retrievers are the most popular type of sporting dog—Labradors
have topped American Kennel Club registration numbers for the past 24
years, and goldens are also among the top five breeds—we are expanding
our waterfowling coverage in the key fall issues of 2016.
Beginning in September and continuing through the October and November issues, GUN DOG will work closely with its sister publication,
WILDFOWL, to bring readers the latest information on hunting hotspots,
new equipment, shotguns and loads, plus dynamic hunting stories “straight
from the marsh.” The two publications will complement each other in
this effort to deliver a powerful one-two punch aimed specifically at the
dyed-in-the-camo duck and goose hunter.
KANSAS: MORE
THAN MALLARDS
LETHAL WEAPON
SPEED BALL
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TIME BOMB
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ER 2
VOLUME 30 | NUMB
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YES, WOODIES
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e
Get them in the hol
DOKKEN ON
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How your duck dog
will improve
BLIZZARD
OF SNOWS
Missouri's white
goose tornados
The Great
RETRIEVIsEsuRe
+
CINATION:
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YES OR NO?
TOP GUN DOGSs
ir best Lab
the
Veteran hunters on
WET & WILD
! THE WATERF
OWL ISSUE
GUNDOGMAG
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The 2016 Line-Up
DECEMBER 2015-JANUARY/FEBRUARY 2016
Theme: Late-season hunts; holiday gift guide.
Features on hunting under extreme conditions plus a comprehensive
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Breed feature: German Longhair
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Theme: Puppies
Lead features on choosing a pup, beginning training, and special
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***Special 6-page photo spread of readers’ puppy photos makes this
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Breed feature: Sussex Spaniel
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Themes: E-collars; summertime activities: Dock Dog competition
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Breed feature: Braque D’Auvergne
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Theme: 35th Anniversary Issue; hunting season preparation & gear guide
Features on pre-season conditioning and training tune-ups; tips
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Breed feature: Golden Retriever
AD CLOSE:
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OCTOBER 2014
| VOLUME 33
SEPTEMBER 2016
Theme: Annual Bird Hunter’s Classic
Features on premier destinations and equipment;
state-by-state quail & pheasant forecast; new dedicated
waterfowl section highlighting early season hunts.
***Special equipment sections showcasing waterfowl guns,
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Breed feature: German Shorthair
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Theme: Waterfowl hunting, with a focus on mallards
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Breed feature: Flat-Coated Retriever
AD CLOSE:
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| NUMBER 6
LEGENDARY DU
CK
MP
RETURN CA
T
BEAVER DAO
M
BIG BIRD CHAL
LEN
TACKLINGGE
TUNDRA SWA
NS
Notes from the
Fiel
POINTINGd
FOR DUCKSDOGS
Spotlight
HAPPY JACK
JOE EXUM ’S
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3 x
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1x3x6x9x
12x
Full$4,970$4,465$4,220$3,980$3,710
Full
$3,665 $3,305 $3,115 $2,935 $2,755
2/3$3,810$3,380$3,240$3,040$2,860
2/3
$2,510 $2,260 $2,150 $2,015 $1,880
1/2$3,215$2,890$2,745$2,565$2,405
1/2
$1,900 $1,720 $1,615 $1,530 $1,435
1/3$2,490$2,240$2,110$1,985$1,865
1/3
$1,305 $1,180 $1,125 $1,055 $990
1/4$2,230$2,015$1,885$1,765$1,675
1/4
$1,035 $940 $875 $820 $780
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2 $5,435$4,880$4,620$4,360$4,075
1/2$2,550$2,370$2,265$2,180$2,085
3 $5,205$4,670$4,425$4,175$3,900
1/3$1,950$1,830$1,770$1,705$1,640
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VETERAN G
LAB
PRECOCIOUS
E BRINK
ANIEL
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C A R IN G F O
BACK FROM TH
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1ci
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2 ⁄8 x1
$180
$170
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2ci $365
$335
$315
21⁄8 x 2¼
$295
$265
$250
3ci
$525$475 $440
1
IBUTES
POIGNANT TR
Shotgun Rep
ort
’S
BROWNING
ATHER
CITORI 725 FE
1x3x 7x
2 ⁄8 x 3 ⁄2 $415$380 $355
1
1
4ci
$625$575 $545
21⁄8 x43⁄4 $505$465 $435
43⁄8 x 21⁄4 $505$465 $435
7ci
$985$880 $835
21⁄8 x7
$790
$705
$670
63⁄4 x 2
$790
$705
$670
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$1235
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2 ⁄8 x 9 ⁄4 $885$800 $750
1
1
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43⁄8 x 43⁄4 $885$800 $750
½ pg
$1695
$1595
$1535
6 ⁄8 x 4 ⁄4 $1360$1225 $1080
5
3
43⁄8 x 71⁄4 $1360$1225 $1080
Full pg
$2540
$2400
$2290
6 ⁄8 x 9 ⁄8 $2355$2105 $2005
5
5
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Gun Dog Online: Vital Statistics Monthly Avg.
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Brought Product Online (%)
85.0
425
Camp (Index)
157
Sources: Google Analytics Sept-Aug 2015 monthly average; Digital User Survey, TouchPoint Research June 2014 (demographics, activities);
ComScore July 2014 (median age).
Advertising Rates & Positions All online advertising is is sold on a cost-per-thousand (CPM) basis, unless otherwise noted.
Site Placement
Advertising Unit
Net CPM
Leaderboard
728 x 90 $10
Medium Rectangle
300 x 250
12
Sticky-Medium Rectangle
300 x 250
10
Half-Page
300 x 600
14
Roadblock
Targeting
300 x 250; 728 x 90
20
Geographic, Section, Contextual
CPM plus $2
Mobile
320 x 50 / 300 x 50
5
Advertising Unit
Net CPM
Custom Creative
Site Placement
Video Pre-Roll: 15 / 30 Seconds
640 x 480 Superheader
1020 x 90 > 1020 x 415 35 with video/25
Site Skin
1400 x 800
25
600 x 400
25
Custom, with product integration
25
Interstitial (pre-)
E-Commerce Widget
$20/30
E-Mail Newsletters & Custom E-Blasts
Site Placement
E-Mail Newsletter (by brand)
Custom E-Blast
Advertising Unit
Net CPM
728 x 90, 300 x 250
Flat fee; see p. 5
600 x 800
50
Outdoors Sportsman Group Digital Network also offers customized packages, beyond standard sizes and placements, that satisfy the specific needs and objectives of our clients. For more information, please contact your local sales rep or email: [email protected].
Terms : ROS: Run-of-site (on a specific website). ROC: Run-of-category (hunt, fish, shoot).RON: Run-of-network (all OSG websites).
LAR!
Y SPECTACU
ANNUAL PUPP
/MAY 2015
MARCH/APRIL
| VOLUME 34
| NUMBER 2
SPRINGTIME
Typical Advertising Sizes and Mechanical Specifications:
Advertising File Sizes
COM
GUNDOGMAG.
Trim Size: 7 33/44 w x 10 11/22 h
WATERFOWL
SNOW DOGS
BY DOK
TRAINING TIPS
COMPACT GAM
NG
RECOVERI
RDS
WOUNDED BI
Notes from the
Field
NEW PUP;
?
WHAT’S NEXT
E-GETTER
L
THE SMAL
NDER
MUNSTERLA
KEN
’
Pages of ReadeRs
6PHPUOPTPOYS
Shotgun Repo
CZ-USA’S
rt
MODEL 920
Typical Advertising Sizes
and Mechanical Specifications: Trim
Spotlight
PLY’S
GUN DOG SUP
STEVE SNELL
Size: 7¾ w x
10½ h
A SWOP-standard proof, pulled
from the supplied file, must be
submitted with each 4-color ad.
Non-Bleed - 1/2” inside trim. Nonbleed ads should have all elements
within this measurement.
Bleed - 1/8” outside the trim.
Elements that “bleed” off trimmed
page should extend at least 1/8”
beyond trim.
A SWOP-standard proof, pulled
from the supplied file, must be
Trim - The edge submitted
of the with
page
each 4-color ad.
Non-Bleed - 1/2” inside
trim. Non-bleed
should
Safety - 1/4” inside
of trimads
edge.
have not
all elements
within this
All image and text
intended
measurement.
to bleed should be within this
Bleed - 1/8” outside the trim.
measurement. Elements that “bleed” off
trimmed page should extend at
least 1/8” beyond trim.
Trim - The edge of the page
Safety - 1/4” inside of trim
edge. All image and text not
intended to bleed should be
within this measurement.
1. Two Page Spread
1. Two Page Spread
Non-Bleed: 14.5 x 9.5
Non-Bleed:
14.5
x 9.5
Bleed:
15.75
x 10.75
Bleed:15.5
15.75
x 10.75
Trim:
x 10.5
Safety:
15 xx10.5
10
Trim: 15.5
4. Two-Third Vertical
5. Two-Third Horizontal
Non-Bleed: 4.375 x 9.5
Non-Bleed:
x 6.75
Bleed:
5.25 x6.75
10.75
Bleed:
x 7.125
Trim:
5 x810.5
Safety:
4.5 xx 6.875
10
Trim: 7.75
8. One-Third Vertical
9. One-Third Square
Non-Bleed: 2.125 x 9.5
Non-Bleed:
x 4.75
Bleed:
2.875 x4.375
10.75
Bleed:
5.25
x 5.5
Trim:
2.625
x 10.5
Safety:
x 10
Trim:2.125
5 x 5.25
13. One-Sixth Vertical
16. One-Eighth Page
Non-Bleed: 2.125 x 4.75
21. Seven Inch Vertical
Non-Bleed: 2.125 x 7
14. One-Sixth Horizontal
17. One-Twelfth
Non-Bleed:
4.375 xPage
2.25
22. Six Inch Vertical
Non-Bleed: 2.125 x 6
x 10
2.Safety:
Two 15
Page
One-Half Horizontal
2. Two Page One-Half Horizontal
Non-Bleed: 14.5 x 4.75
Non-Bleed:
14.5
x 4.75
Bleed:
15.75
x 5.5
Bleed:15.5
15.75
x 5.5
Trim:
x 5.25
Safety:
15 xx5.25
4.75
Trim: 15.5
7.25 xHorizontal
6.375
5. Safety:
Two-Third
Non-Bleed: 6.75 x 6.75
6. One-Half Vertical
Bleed: 8 x 7.125
Non-Bleed:
Trim:
7.75 x 4.375
6.875x 7.25
Bleed:7.25
5.25 xx 86.375
Safety:
Safety: 4.5 xSquare
4.75
9. One-Third
Non-Bleed: 4.375 x 4.75
10. One-Third Horizontal
Bleed: 5.125 x 5.5
Non-Bleed:
Trim:
5 x 5.256.75 x 3.375
Bleed:
8 xx 4.125
Safety:
4.5
4.75
15. One-Eighth Horizontal
Non-Bleed:
4.375
x 1.5
18. One Inch
Banner
23. One Inch 2-Column
Non-Bleed: 4.375 x 1
Non-Bleed: 6.75
x1
16. One-Eighth
Page
Non-Bleed: 2.125 x 3.5
24. One Inch Vertical
Non-Bleed: 2.125 x 1
Trim: 5 x 7.75
6. One-Half Vertical
Safety: 4.5 x4.375
7.25 x 7.25
Non-Bleed:
Trim: 7.75 x 3.875
10. One-Third Horizontal
Safety: 7.25
x 3.625
Non-Bleed:
6.75
x 3.375
15 x 4.75
3.Safety:
Full Page
Non-Bleed: 6.75 x 9.5
3. Full Page
Bleed: 8 x 10.75
Non-Bleed:
x 9.5
Trim:
7.75 x6.75
10.5
Bleed: 87.25
x 10.75
Safety:
x 10
Trim: 7.75 x 10.5
Safety: 7.25 x 10
4. Two-Third Vertical
Non-Bleed: 4.375 x 9.5
Bleed: 5.25 x 10.75
Trim: 5 x 10.5
Bleed: 5.25 x 8
7. One-Half Horizontal
Trim: 5 x 7.75
Non-Bleed:
Safety:
4.5 x6.75
7.25x 4.75
Bleed: 8 x 5.5
7. One-Half Horizontal
Trim: 7.75 x 5.25
Non-Bleed: 6.75 x 4.75
Safety:8 7.25
Bleed:
x 5.5x 4.75
Trim: 7.75 x 5.25
8. One-Third Vertical
Safety: 7.25 x 4.75
Non-Bleed: 2.125 x 9.5
Bleed: 2.875 x 10.75
Trim: 2.625 x 10.5
Bleed: 8 x 4.125
11. One-Quarter Vertical
Trim: 7.75 x 3.875
Non-Bleed:
Safety:
7.25 x3.375
3.625x 4.75
One-Quarter Horizontal
11. 12.
One-Quarter
Vertical
Non-Bleed:
Non-Bleed:3.375
4.375xx 4.75
3.625
12. 13.
One-Quarter
Horizontal
One-Sixth Vertical
Non-Bleed: 4.375 x 3.625
Non-Bleed: 2.125 x 4.75
14. One-Sixth Horizontal
Non-Bleed: 4.375 x 2.25
Non-Bleed: 2.125 x 3.5
Non-Bleed: 2.125 x 2.25
19. Two Inch Banner
17. One-Twelfth
Non-Bleed: 6.75Page
x2
Non-Bleed: 2.125 x 2.25
20. Eight Inch Vertical
18. One Inch Banner
Non-Bleed:
2.125
Non-Bleed:
6.75
x 1x 8
21. Seven
Vertical
19. Two
Inch Inch
Banner
Non-Bleed:
6.75
x 2x 7
Non-Bleed:
2.125
20. Eight
22. SixInch
Inch Vertical
Vertical
Non-Bleed: 2.125 x 8
Non-Bleed: 2.125 x 6
23. One Inch 2-Column
Non-Bleed: 4.375 x 1
REVIEW
ANNUAL E-COLLAR
34 | NUMBER 3
JUNE/JULY 2015 | VOLUME
GUNDOGMAG.COM
R
MAKING TRAINING EASIE
MOTION &
CLARITY
FUN IN THE WOODS
CURS &
SQUIRRELS
AMCEORCICKAENR
UT MIGHTY
THE MITEY B
Shotgun Report
CAESAR GUERINI’S
SYRENS
Spotlight
CZ-USA’S
DAVE MILLER
IT
SPORTING DOG SUMM
Notes from the Field
Terms and Conditions:
1. The publisher may reject any advertising
for any reason at any time, even if
previously acknowledged or accepted.
2. Cancellations or changes in advertising
(including changes in insertion orders)
will not be accepted by the publisher
after the issue closing date.
3. Cancellations must be in writing, and
none are considered accepted until
confirmed in writing by the publisher.
4. Cancellation of a space contract by the
advertiser or its agency will result in the
forfeiture of position protection and/
or the contract rate, if any. The rate
on past and subsequent insertions will
be adjusted to conform to the actual
space used at current rates.
5. The publisher shall not be liable for any delay or failure to print, publish
or circulate all or any portion of any issue in which an advertisement
accepted by the publisher is contained if such failure is due to acts of
God, strikes, work stoppages, accidents, or other circumstances beyond
the publisher’s control. The liability of publisher, if any, for any act, error,
or omission for which it may be held responsible at law or in equity shall
not exceed the cost of the advertising space affected by the error. In no
event shall publisher be liable for any indirect, consequential, punitive,
special, or incidental damages, including, but not limited to, lost income
or profits.
6. Advertiser and agency represent and warrant that they are authorized to
publish the entire contents and subject matter of any advertisement in
any issue or edition and that publication will not violate any law or infringe
upon any right of any party or result in any claims against publisher. In
consideration of the publication of an advertisement, the advertiser and
the agency, jointly and severally, will indemnify, defend and hold harmless
InterMedia Outdoors, Inc., its affiliates, officers, agents and employees
against any and all losses and expenses (including legal fees) arising
from or relating to (a) a breach or misrepresentation of the foregoing
representations and warranties, and/or (b) the publication or contents
of the advertisement including, without limitation, claims or suits for
defamation, libel, misappropriation, privacy or publicity rights, copyright
or trademark infringement, plagiarism, and from any and all similar claims
now known or hereafter devised or created.
7. No conditions, printed or otherwise, appearing on the contract, order, or
copy instructions that conflict with the publisher’s policies or the terms
and conditions stated herein will be binding on the publisher and to the
extent inconsistent with the terms herein, these terms and conditions shall
govern and supersede any such conditions.
8. The publisher has the continuing right to adjust its rate schedule and
will regard the failure of an order to correspond to the rate schedule
as a clerical error and will, without further communication, invoice the
advertiser based on rates in effect at that time.
9. The publisher will hold the advertiser and/or its advertising agency
jointly and severally liable for such monies as are due and payable to the
publisher. Please be advised that there is no “sequential liability” to the
publisher. Payment is due upon receipt of invoice. All payments must
be in United States currency. Advertiser and/or its advertising agency
are jointly and severally liable for all costs, fees and expenses (including
attorney or collection agency fees) incurred in connection with the
collection of all monies due.
10. The forwarding of an order is construed as an acceptance of all the
publisher’s rates and conditions in effect at that time.
11. This agreement shall be governed by and construed in accordance
with the laws of the State of Georgia without regard to conflict of laws
provisions. Any action or proceeding arising out of or relating to this
agreement or publisher’s publication of the advertising shall be brought
in the courts of record in the State of Georgia.
11 PAGES OF MUST-
HAVE GEAR!
34 | NUMBER 4
AUGUST 2015 | VOLUME
GUNDOGMAG.COM
POINTERS IN THE DESERT
ARIZONA SLAM
ERS
FOILING FALL GOBBL
TURKEY DOGGING
C A PA BL E
CESKY FOUSEK
T H E
R A R E
BU T
Shotgun Report
STEVENS
MODEL 555
Spotlight
DT SYSTEMS’
BRIAN LASLEY
Notes from the Field
Digital Advertising Requirements
For advertisements prepared in InDesign and
QuarkXPress, place the page layout document
and all images (InDesign: use Package — Quark:
use Collect for Output­) in one folder. Collect all
the fonts, both screen and printer, used in the
document and place them in a folder labeled
“fonts” inside the document folder. It’s critical that
you supply all fonts used, even such common ones
as Times and Helvetica. Different versions of fonts
with the same name from the same foundry may
have different metrics or kerning pairs, and these
differences can cause type to reflow. We will use
your fonts exclusively for your ad.
Fonts:
We can only accept OpenType or PostScript Type 1 fonts. If TrueType fonts
are used, they must be converted to outline in Illustrator or a similar program,
or embedded within a PDF. Type must not have styles (bold, italic, etc.)
applied in the page layout program. The actual (bold or italic) font must be
selected.
Document Setup:
For full-page ads, your document page size should match the magazine page
size. Please include trim marks with 1/8” offset. Bleeds should extend 1/8”
beyond trim. Two-page ads must be created as two individual pages, not one
double-size page. Maximum one ad per document.
SAFETY FIRST!
Images:
Media:
Files can be sent via advertising materials portal*,CD, or by email (must not
exceed 5MB in size).*Upon completion of your upload to our advertising materials
portal, please contact your InterMedia advertising materials manager immediately to
let us know that your files are ready to download. Additionally, we will require a fax
copy of the ad for preliminary proofing purposes. If your ad is color, we will require an
acceptable color proof be shipped to us at the earliest date possible.
Advertising Materials Portal:
InterMedia Outdoors maintains an advertising materials portal to support
advertisers in the quick and easy electronic delivery of digital ad files. The
IMO Portal is a simple way to transmit large files over the internet. However,
content proofs are still required for electronically submitted ads (see Proof
Policy below for requirements). Please contact your InterMedia advertising
materials manager upon upload to the portal. Portal URL: http://imo.
sendmyad.com
Proofs:
A content proof should be submitted with every ad. All proofs should be at
100%. Proofs of full-page ads should include registration marks. For color
ads a properly calibrated, SWOP-certified proof with color bar should be
included for guidance on press. A list of SWOP-certified systems is available
at: http://swop.org/certifcation.html#cert. For ads submitted via email or FTP,
a low resolution PDF or JPEG file is acceptable in lieu of a hardcopy proof.
The PDF of JPEG file should be clearly labeled “Proof” to differentiate it from
the high resolution ad file.
Photographic:
Should be saved in TIFF or EPS format, not JPEG, and must not contain extra
channels. The color space should be CMYK or Grayscale. The maximum ink
coverage (C+Y+M+K) should be no more than 300%. The effective resolution
of images should be between 240 and 400 dpi. Images should not contain
embedded transfer functions or halftone screens. Do not use ICC profiles or
other color management.
Linework:
Should be saved as a bitmap TIFF. Should have an effective resolution of
1200 to 2400 dpi.
Vector (EPS logos, etc.):
Images must be embedded, not linked. Fonts must be converted to outline
(preferred) or embedded within the EPS.
Do not place EPS files inside of EPS files.
Colors:
No RGB or Pantone. Must be CMYK. Total ink coverage must not exceed
300%. (Exception: if you have paid for a fifth color in your ad it must be a
Pantone set to Spot.)
LASSIC
UNTEsaRnt’SFoC
BIRD H
ast
2015 An
rec
ea
Ph
nual Quail &
R5
VOLUME 34 | NUMBE
SEPTEMBER 2015 |
GUNDOGMAG.COM
Specifications for Business Reply Mail & Full-Page Advertising Inserts
Quantity:
Please call the Production Manager at
309-679-5085 for amount for specific
months.
MAKE SURE
YOU’RE COVERED
ULTIMATE
UPLAND
CHECKLIST
TS
WISCONSIN PHEASAN
RAISED UP
RINGNECK
O M PA N I O N A B L E
THE STYLISH & C
Notes from the Field
ENGLISH
SETTER
BUMPED!
Spotlight
K-9 KONDO’S
JOE SHOWN
Shotgun Report
STOEGER 3000
Minimum Dimensions:
3 7⁄8” deep; 5” from backbone (fold)
to face (outside edge); 3 1⁄2” flap on
high-folio side. These measurements
yield an overall (unfolded) size of 12
1⁄8” wide by 3 7⁄8” deep. Deliver
cards folded.
Maximum Dimensions:
11” deep; 8” from backbone
(fold) to face (outside edge); 4”
flap on high-folio side. These
measurements yield an overall
(unfolded) size of 8” wide by 11”
deep. Deliver cards folded.
IAL
L
SPECTERFOW ION
T
C
Trim & Lap:
E
WA
S
• GATEWAY WOODIES
• GUNS & LOADS
• RAILS & RETRIEVERS
Absolute minimum lap is 3⁄8.” Lap
should be on low-folio side. Issues
will jog to the foot; therefore, 1⁄8”
will be trimmed off the foot of all
supplied inserts. No trim at gutter
(backbone). Final magazine size is
7 3/4” wide by 10 1⁄2” deep.
Live Matter:
Keep vital advertising material (type, logos, and important parts of photos) 1⁄2”
from final trim.
Perforation:
Perforation must be 60% paper, 40% hole. (If holes are too large, the cards may
tear apart during binding). Make sure your printer is aware of this specification.
Porosity Specs:
Inserts are fed by vacuum grippers. Insert stock should not be too porous for
proper feeding. Stock with excessive porosity will cause two or more inserts to
be picked up at one time (causing a premature depletion of supply); or it may fail
to pick up an insert at all. Our printer uses the Gurley Porosity Tester. It should
take at least 25 seconds to force 100ccs of air through the stock, using the Gurley
Tester. Your insert stock should be Gurley specified and be guaranteed to meet
the above minimum specifications.
Deadline:
Insertion order committing space must be at our office by closing date for a
specific issue to allow time for proper pagination, for postal requirements, and
for press information, etc. Inserts must be delivered by no later than the 20th of
the month.
Shipping & Packing:
Please advise your printer to follow the specs above. Ship to: Account Manager
- Wildfowl, Quad Graphics, West Allis Plant, 555 South 108th Street, West
Allis, WI 53214-1145. Blueline sample of insert must be provided to the
Production Manager for approval prior to printing.
Postal Requirements:
The U.S. Postal Service requires that any business reply mail be at least .007
inches thick (7-point stock). To get card rate, return portion of card should be
at least 3 1⁄2” by 5”, but not exceed 4 1⁄4” by 6”. All business reply mail must
comply with postal specifications.
Mailing / Miscellaneous:
Send all advertising materials to:
Production Manager,
Wildfowl Magazine
2 News Plaza, 2ND Floor
Peoria, IL 61614
309-679-5085
[email protected]
Audited by Audit Bureau of Circulation.
MAGAZINE
Field Served: Serving the serious upland bird and waterfowl hunter.
Publisher’s Statement
6 months ended June 30, 2015
Subject to Audit
Published by Outdoor Sportsman Group
Frequency: 7 times/year
1. TOTAL AVERAGE CIRCULATION
Paid
Subscriptions
Verified
Subscriptions
Total
Paid &
Verified
Subscriptions
Single
Copy
Sales
Total
Paid &
Verified
Circulation
Print
26,261
7,327
33,588
6,947
40,535
Digital
1,672
-
1,672
122
1,794
27,933
7,327
35,260
7,069
42,329
Total Circulation
Rate
Base
%
Above or
Below Rate
Base
None Claimed
2. PAID & VERIFIED CIRCULATION BY ISSUE
Subscriptions
Issue
Paid
Verified
Total
Single Copy
Sales
Total
Paid &
Verified
Circulation
PRINT
Dec./Jan./Feb.
Mar./Apr.
June/July
26,630
26,852
25,302
3,901
8,717
9,364
30,531
35,569
34,666
8,110
7,566
5,164
38,641
43,135
39,830
Dec./Jan./Feb.
Mar./Apr.
June/July
1,496
2,068
1,451
-
1,496
2,068
1,451
138
168
61
1,634
2,236
1,512
Dec./Jan./Feb.
Mar./Apr.
June/July
28,126
28,920
26,753
3,901
8,717
9,364
32,027
37,637
36,117
8,248
7,734
5,225
40,275
45,371
41,342
DIGITAL
TOTAL
04-0394-0
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
Additional Information
PRICES
Annual Suggested Retail Price - Subscriptions
Average Single Copy
$19.94
$4.99
Included in paid circulation are copies obtained through Individual Subscriptions and Single Copy Sales.
Included in verified circulation are copies distributed to Public Place and Individual Use.
Average nonanalyzed nonpaid circulation for the 6 month period: 774 copies per issue.
Post expiration copies: Average number of copies served on subscriptions not more than three months after expiration was 3,070 or 11.0%
of average paid subscription circulation.
An average of 67 copies are included in Verified Individually Requested that were served to subscribers that ordered the magazine for
which payment was not received.
DESCRIPTION OF DIGITAL - The Digital Issue is identical to the print product in format and advertising content. The Digital Issue is available at
www.amazon.com, www.itunes.com and www.barnesandnoble.com.
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for
Audited Media’s Bylaws and Rules.
Parent Company: Outdoor Sportsman Group
GUN DOG, published by Outdoor Sportsman Group • 512 Seventh Avenue, 11th Floor • New York, NY 10018
CARTER VONASEK
TOM WEAVER
Planning Director
Associate Publisher
P: 212.852.6682 • F: 212.302.4472 • URL: www.gundogmag.com
Established: 1981
Page 2 of 2 • 04-0394-0
Alliance for Audited Media
Copyright © 2015
All rights reserved.
AAM Member since: 1984